Category Archives: A to Z of Making It

A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Chaos + Disruption = The Music Business

It’s a chaotic and disruptive time in the music business and with chaos comes opportunity.

On one side you have COPYRIGHT. And that can be broken down into a lot of other little chaotic categories like infringement, the length of copyright terms, copyright monopolies, the lack of works entering the public domain and so on.

The public domain is culture. Keith Richards once said, ‘you can’t copyright the blues.’

Culture is built and expanded by sharing stories and building on the works of others. Led Zeppelin, The Beatles, The Rolling Stones and all of the sixties greats like Hendrix, Clapton and Beck used this concept. They built off the blues.

However copyright law and its real purpose got hijacked by corporations and everything changed. Instead of culture being built up in the works that the public creates and shares, the public is now faced with copyright corporations locking away works that should be in the public domain by now. These works that should be in the public domain do not benefit the original creators in any way, however they are beneficial for the few copyright monopoly gatekeepers.

For culture to thrive once again, it is important to respect the public domain.

Then on another side of the music business you have the RIAA who continually push lies out into the world, so that technology companies can do something to protect crap business models. Did you know that the global music industry sent it’s 100 million takedown notice to Google, to remove search links to certain sites. It looks like the RIAA doesn’t get it.

So if a person types in “free mp3” in Google Search what should Google return?

Sites that have free mp3’s or sites that the RIAA want Google to point to when that term is typed in. Maybe when that person types in free mp3, they want a free mp3 and have no interest in paying.

Then you have the ISP’s on another side that are caught up in the middle of all this as they offer the service that provides internet access to users. According to the RIAA and the record labels, the ISP’s allow “copyright infringement” to happen, therefore, they need to do something about it to help out the music industry. In Australia, this is heavily disputed, however in other parts of the world gradual response schemes are in place.

Then you have the technology companies trying to offer low cost services to fans of music. However, low cost to a fan means high costs to the RIAA and the record labels in licensing fees. This is before the new service is even allowed to trade. If the new service starts to trade without licensing in place, expect them to be litigated into submission.

Have you noticed that artists have not been mentioned anywhere as yet. That is how far the music business has come, where the actual music is only a small part of it, however it should be the major part of it. For the business to thrive, you need great music.

I was looking back to some of the releases in 2013 that I liked. Two of my favourites are “Protest The Hero” and “Coheed and Cambria”.

“Protest The Hero” and “Coheed and Cambria” are working to the “Keep your fan base close” mantra. Both of the bands moved from major labels into a DIY independent mindset, realising that their fans are king.

Exceptional fan service is the key driving force behind a bands success. I expect “Coheed and Cambria” will get a lot more fans purchasing the next super deluxe package for the new album because they did such a great job with “The Afterman” releases.

“Protest The Hero” on the other hand have fallen into the fan funded conundrum where the perks always arrive later than expected for international fans. I live in Australia and I am still waiting for the perks to arrive. The band have been clear with their information, advising that it will take 6 to 8 weeks.

It’s good old business 101, “treat your customers right and they’ll stay with you forever”.

Then you have bands like Five Finger Death Punch, Avenged Sevenfold, Dream Theater, Stone Sour, Killswitch Engage, Trivium, Volbeat, Alter Bridge and TesserAct that have label deals.

Should those bands go independent like Protest The Hero or Coheed and Cambria. It all depends on a person’s definition of success and hard work. Going independent means that you need to build a team around you like any business start-up.

What are the benefits of going independent?

The lesson is simple. Selling your artistic freedom and independence as a “success” strategy can bring lucrative rewards. But it’s not always the best move for your career, as you are also selling off important data to the record label. The record label doesn’t want to know your fans or connect with them. They want you to do it, so that the label can make money of that relationship and then pay you a percentage of it.

Coheed and Cambria moved over 100,000 units of their deluxe “Afterman” editions. At $60 (I think it was $68, however I will use $60 for the example) an edition, that comes to $6 million in revenue. If the band was on the label model, what percentage would the band see from that $6 million.

The music market/business is filled with acts trying to make it. It is going to take a huge effort to stand out amongst the rest. Music is a lifer game. It is a slow and steady approach that builds careers.

Artists should be looking at development. With each song release, artists should never be afraid to try things out. Even try out new technologies that make it very easy for their fans to interact with them and their music. In a company, this is called research and development. Investing in your career is never a mistake.

The artists have the power to make the record labels redundant, purely to be used as a distribution arm if needed, however with the rise of streaming technologies, even this arm can be in danger of disappearing. Bands like Coheed and Cambria, Protest The Hero and Digital Summer have seen the recorded business side of things and have decided, hey we can do it better. That’s what great businesses are made of.

So in all of this chaos, who will rise and who will fall? Time will tell, however if you compare music to technology, you will see only a select few rise to the top. Smartphones and tablets is all Apple and Samsung. Amazon has online shopping cornered. Google is the king of search. Spotify will win the streaming war. Facebook rules social media. iTunes rules the mp3 and app market. Will the same fate happen in the music business?

2019 Crystal ball predictions;

Coheed and Cambria – will get bigger and bigger. Their style is unique, so expect them to keep to that style, sort of like how AC/DC releases music in the same style or Iron Maiden.

Protest The Hero – proved to themselves that they still matter. Will get bigger and more crazier. The future of progressive metal.

Machine Head – will still be bigger then what they are. Robb Flynn understands the internet and understands the change that is coming. He will make sure that Machine Head rides the wave all the way to the shoreline, while Adam Duce circles in the undercurrent, ready to litigate the band into submission.

TesseracT – will become the next Pink Floyd.

Digital Summer – are one of the hardest working rock bands around like Twisted Sister and Dream Theater. They will get bigger as they are lifers.

Avenged Sevenfold – will become the new Metallica.

Five Finger Death Punch – I have a feeling that they will break up after one more album.

Shinedown – will be bigger than what Aerosmith ever was.

Volbeat – will remain relevant in their niche genre.

Metallica – will still be relevant in the same way the Seventies act remained relevant.

Dream Theater – will still tour and do a lot of side projects, however they will be replaced by TesseracT and Protest The Hero.

Black Veil Brides – will take over the void left by Motley Crue and Guns N Roses.

Trivium – will deliver an astounding progressive technical metal album.

Killswitch Engage – will remain relevant in their niche genre.

Alter Bridge – The world needs Led Zeppelin to continue. Expect Alter Bridge to fill this void. They have one of the best vocalists of the modern era in Myles Kennedy. Marc Tremonti is a prolific writer. Call his Creed project, “The Yardbirds” and Alter Bridge as “Led Zeppelin.”

Bullet For My Valentine – will deliver their own version of “Master Of Puppets” and “The Blackening”.

Lets see how it pans out.

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A to Z of Making It, Music, My Stories

Anthem (We Are Trivium)

Matt Heafy was asked to describe Trivium in three words in an interview;

“First word–kinda smart about it–would be Trivium. The second word would be metal. These are individual words, not to be connected, by the way. And… lifestyle. Because, the way I look at the metal scene, it isn’t just a genre that you turn on and off. Metal is a lifestyle that is meant to be eaten and breathed, and to rectify people who enjoy it. In the U.S. it’s not so much this way…metal is… I’m not saying that it isn’t respected here, but it isn’t respected the way that say, Germany or South America looks at metal, where it is legitimately a cultural way that people live. There’s a small population in this country that does that, but I would like to see that enhanced.”

I was listening to “Vengeance Falls” on the way in to work today. I haven’t cranked it in about 5 weeks. Man, those opening four tracks I really dig. Metal is a lifestyle is what Heafy said, and when done right it is only style.

Trivium has never had it easy. They basically grew up in the eye of the public. Seriously, Matt Heafy was only 17 when Trivium released “Ember To Inferno”. At one stage Trivium was hailed as the future of thrash, while at the same time they where also called Metallica copycats.

With each album release it is like deja-vu for Trivium. People slam it, people love it or people just cant decide.

When “The Crusade” came out, everyone blasted the vocal melodies because they sound like James Hetfield in style, phrasing and tone. If it wasn’t the James Hetfield vocal melodies, it was the lack of screaming in the vocals.

This is what Matt Heafy said in an interview with the Phoenix New Times blog about their albums;

“And every album has been received bigger or smaller in certain territories. “Ascendancy” for example did incredible well in the UK and the U.S., and didn’t really do anything anywhere else. “The Crusade”, as far as the popular mind went, wasn’t well received in the UK and the US but it opened the doors for us in Europe. “Shogun” wasn’t anything that was really talked about when it first came out, but nowadays people hail it as our best album. “In Waves” blew the doors open for us in Germany, and “Vengeance Falls” blew the doors open for us in Japan. With every record we have a different faction of fans who appreciate it. It’s refreshing I would imagine for the fans that we’re a band that never releases the same record twice.”

One thing is clear; Trivium is not afraid to try things out and I like that. Every album is different in a way, and every fan has a different favourite album. There is no unanimous favourite album amongst fans.

I’m a fan of all their albums as they all have something different or special about them. It is like the fan is taken on the Trivium journey/odyssey of trying to find their sound. As a fan it keeps you interested, and they never diverge too far from their core feel which is always heavy/thrash/melodic metal. They are doing a good job at it and they always produce some pretty tough songs.

“Ascendency” has “Pulling Harder On The Strings Of Your Martyr” which is just epic, along with “A Gunshot To The Head Of Trepidation”.

“The Crusade” has “The Rising”, “Tread the Floods”, “Anthem (We Are Fire)” and “The Crusade”.

“Shogun” has “Down From The Sky”, “Into The Mouth Of Hell”, “Throes Of Perdition”, “Kiruste Gomen” and of course the epic masterpiece that is “Shogun”.

“In Waves”; I would only skip probably 3 songs on that whole album and that’s the special edition.

All albums have a different feel to them, yet are still brutal in many ways. They are definitely one of the main Heavy Metal players of today. Hopefully for the next album they take on a Prog approach, I think that would be pretty special. Heavy + Thrash + Prog. I’d be pre-ordering that for sure!

I will finish the post with some final words from Matt Heafy from the recent Revolver issue (Dec 2013/ Jan 2014);

“Our skin has toughened and now we just do what we want to do, whenever we want to do it.”

Keep on doing it.

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A to Z of Making It, Alternate Reality, Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Semi Obscure Bon Jovi Songs – Part 2

It’s a new year and a new day, however for some insane reason I am listening to old music. I just back from a water theme park called Jamberoo Recreation Park on the south coast of New South Wales. Switched on the computer, went to YouTube and started listening to some Bon Jovi demos.

Jon Bon Jovi back in 2007, described the song writing process as different people getting together for different reasons to make one big soup. Everybody involved adds a little ingredient by taking a little piece of this and a little piece of that and a little piece of another thing.

RIVER OF LOVE

It never made the “New Jersey” album and it is a tragedy that it didn’t get fleshed out and recorded properly. It’s got a basic foot tapping riff that sticks with you from the outset. For those keen fans, you will hear the riff groove re-used in “Save A Prayer”.

“Pretend I’m Valentino and you’re the beauty queen
Pretend we’re in some movie instead of faded jeans”

Does “Captain Crash and The Beauty Queen” come to mind to anyone? Each Bon Jovi song tries to capture that message of escaping from your current surroundings.

“River of love and a full moon high”.

Even in its demo form it has warmth. The music needs no tricks if it’s real.

Listen to the “Raise Your Hands” reference in the interlude. You could write a whole song based on that riff. Wait, they already did. Progress is derivative.

By the way, this is nothing like the “Richie Sambora” version that appeared on his “Stranger In This Town” album.

JUDGEMENT DAY and GROWING UP THE HARD WAY

Both songs begin with that whole “Na Na NaNaNa” in the same vein as “Born To Be My Baby”, “Rosie” and “Hide Your Heart” from Kiss. Both songs also share the same riff. Both songs are written by Jon Bon Jovi and Richie Sambora.

As with “River Of Love” these songs were recorded for the “New Jersey” album and they failed to make the cut. When a band is at their peak, they are able to churn out some great songs. The motivation is there to keep the machine rolling to see if the first round of success can be repeated. Writers from all walks of life also want to get their name in.

“On Judgement Day
You walk through the fire
Nowhere to run to, no one to blame
Hey, Hey, Hey
Winners and losers, sinners and users, will all have to pay
On Judgement Day”

What a great chorus. In the end, that is it, we all have to walk through the fire. If our life was lived to our expectations there is no one to blame except ourselves.

They should have kept “Born To Be My Baby” as an acoustic song and then brought in one of these songs into the mix, however that was not to be. Especially when the label decided against the double album idea put forth by the band.

In “Growing Up The Hard Way” the verse melody and the phrasing was re-used for a certain song called “Hey God”. Remember my catch cry, “Progress is derivative.”

“Growin’ up the hard way, learnin’ how to live with the pain,
The weight of the world on your shoulders,
I guess that’s just the price that you pay.
Growin’ up the hard way, it’s gettin’ harder every day,
Lying in a bed made of fire,
Praying to God for some rain.
Growin’ up the hard way.”

This song reminds of the saying, “you live and die by the bed you made”. The main characters in this song made choices. One ended up on the streets, running away from an abusive family and the other ended up at the morgue. Guess they didn’t learn how to live with the pain.

In relation to the three demos mentioned above, I really thought that they would have seen the light of day “officially” when Bon Jovi released “100,000,000 Fans Cant Be Wrong” Box Set.

IF I WAS YOUR MOTHER

It is written by Jon Bon Jovi and Richie Sambora. It’s a Bob Rock production so of course the sound is huge. Richie’s song writing input on the “Keep The Faith” album was limited as he was out touring on his solo record, however when he did contribute it was of high quality.

Man, this song is heavy and it has got some serious groove. What a great vocal melody. I saw them play it live on the “Keep The Faith Tour” and it rocked hard. The lyrical themes let this song down. The subject matter is weak and that is what stops it from being a powerhouse of a song.

On the Bon Jovi Vevo channel the song has had 482,316 views. Compared to other songs, it pales, however it is a cult favourite.

LETS MAKE IT BABY

“Let’s Make It Baby” reminds me of “The Doors”. It is written by the Jon Bon Jovi, Richie Sambora and Desmond Child song writing team. It didn’t make the “New Jersey” album, however the bass line was used again in “Diamond Ring” (which was originally written for the “New Jersey” album however it was officially released on the “These Days” album.

“Lets Make It Baby” had to be written so that the Child, Sambora and Jovi could end up writing “Bad Medicine.” It was the stepping stone.

Various posts on the internet state that the original “New Jersey” album was supposed to have the following track list;
Disc 1
1. Love Is War
2. Let’s Make It Baby
3. Judgment Day
4. River of Love
5. Now and Forever
6. Growing Up the Hard Way
7. Does Anybody Really Fall in Love Anymore
8. Rosie
Disc 2
1. Homebound Train
2. Wild Is the Wind
3. Living in Sin
4. Blood o Blood
5. Backdoor to Heaven
6. Love Hurts
7. Stick to Your Guns
8. Love for Sale

Of course it is absent of four dead set classics in “Lay Your Hands On Me”, “Bad Medicine”, “Born To Be My Baby” and “I’ll Be There For You”. Also missing is “99 In The Shade”.

There is an “unofficial” argument that happens in music circles. One side argues that it is all about “Quality Not Quantity” when it comes to songwriting, while the other side argues that “Quantity Makes Quality”. I sit on the side that argues that quantity makes quality and it is obvious that Bon Jovi also sits on that same side.

WEDDING DAY

It is a derivative version of “I’ll Be There For You”. “Wedding Day” was written for the “These Days” album, however it didn’t make the final cut. As with “I Want You” similar themes from this song were also used for “Always”. It is written by Jon Bon Jovi and Richie Sambora.

The song is like a sleeper demo hit on YouTube. Various channels have it up. One channel called “Bonjocifanlol” has 247,578 views for the song. Another channel called “Paganini Jovi” has 93,474 views. Another channel called “ladybonjovi2007” has 69,230 views. Combined this is 410,282 views from three YouTube channels. Compared to an officially released song, like “If I Was Your Mother” having only 482,316, the “Wedding Day” numbers are pretty good.

Then the comments from various YouTube users show their connection to the song:

One user wrote that their childhood sweetheart married another guy and they are now listening to the song and thinking of all the happy days they had, however there is a sadness in their soul right now.

Another user wrote that they got married to this song, which is bizarre as the song is not really a song to play on your wedding day as it talks about a lost love.

Some of the lyrics made it into another Bon Jovi song called “Janie Don’t Take Your Love To Town”.

“If I aint smart enough to say I’m sorry
Just because the words got in the way”

It is a song that deserves to be re-recorded and given the full production treatment. That is what Bon Jovi should do for 2014. Go back and flesh out some of these gems in the studio and share them with the fans each fortnight. I am sure there are 26 songs in the archives, that can get this treatment.

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Headed For A Heartbreak

Blame Beavis and Butthead. Blame Grunge. The truth is a bit more complex.

Winger was good. Real good, however the band suffered the same unjust fate as all the other Eighties bands. Billy Squire made one ridiculous video with a pink top. A pink top that was recommended by a plethora of enablers, including record label execs. And just like that an amazing voice, with a catalog of songs was gone.

Winger had Kip Winger. A Playgirl pictorial was too outlandish and as glam music was committing suicide by cloning itself over and over again and despite Kip being a great musician, Beavis and Butthead came along and trashed the band. Metallica threw darts at Kip Winger while they recorded the “Black” album.

“Headed For A Heartbreak” is a hell of a good song. On the “Official Winger” YouTube channel the song has 1,506,304 views. On the “80’s Metal Videos” channel it has 347,590 views. On another channel, a live version that appeared on MTV has 245,624 views. On Spotify the song has 173,229 streams.

The song is written by Kip Winger, however it is the performances from the band that captured the imagination and connected on all levels. “Madalaine” was the first single and it failed to get traction. The the track “Seventeen” came out and interest in the band started to grow and while it softened all the hard heads to Winger, it was “Headed For A Heartbreak” that sealed the deal commercially. This business model worked well during this time. Who knew that in 5 years time the band would be headed for a heartbreak.

MTV was king of the airwaves and most people owned little music. The CD’s remained expensive so people only purchased with they really loved or saw as great. Then we would go to the show to hear the songs. Now we only have time for the best. When an album is released we can cherry pick what we like and in a lot of cases it isn’t the single that the record label decided to go with.

People are quick to blame piracy for all the issues currently happening in the music business however the truth is that the audience has outgrown the album format. Why should that outdated format work for us, especially when we can go on YouTube or Spotify to get the hit song we desire.

The audience is king today. Not the artist, not the songwriter, not the record label or the producer. That is why the cycle is so fast. Albums come and by three to four weeks they are gone. Except the real good ones. In the eighties, the big effort was marketing and getting people to buy the record. Today it is all about getting people to listen to the music over and over again.

Winger’s debut didn’t come from out of nowhere. Kip Winger did his time as a songwriter and studio session musician working very closely with Beau Hill who would of course go on to produce the first two Winger albums that went platinum. It is during those studio sessions that he came across Reb Beach. It was still going to be another 4 years before the self titled Winger album was released.

So Winger did time with Alice Cooper’s band, recording and writing two albums. Then in 1987, he left to form Sahara which would go on to become Winger after Alice Copper suggested it.

Guitarist Reb Beach is a graduate from the esteemed Berklee College of Music. He also did his time in backing bands and studio work, until he met up with Kip Winger and started writing demos.

Drummer Rod Morgenstein was the most experienced. Active since joining jazz fusion legends “The Dixie Dregs” in 1974, he was a very accomplished drummer to bring into the fold.

Keyboard player and back up guitarist Paul Taylor was the x factor. He was the touring keyboardist for Aldo Nova during his “Fantasy” success. He did his time with Alice Cooper’s backing band at the same time with Kip Winger and played on the “Constrictor” and “Raise Your Fist and Yell” albums.

Winger like Night Ranger was a pseudo super group of musicians that connected on all levels and it’s important to mention this point to all the wannabe musicians out there.

Another important point to mention is that the songs that made up the debut album were written during a 3 year period by musicians that had experience and that had lived. I rate Winger the same as White Lion, however Winger did have a better all star team, whereas White Lion had Vito Bratta and to some extent Mike Tramp.

Winger is a band that has the songs that you can play forever. In a world that is suffering from information overload, Winger produced a body of work that we can all continue to listen to. Go on Spotify and check them out. Go on YouTube and check them out. Focus on the music and not on the pretty boy images put out there in the video clips.

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John Sykes

How do you follow-up “Still Of The Night, Bad Boys, Give Me All Your Love and Is This Love”?

You don’t. You change tact and form a super group with musicians that have some real rock credentials.

Forming a new band or going solo (depending on how people see the Blue Murder project) after being fired from Whitesnake before the huge success of the 1987 self-titled album, John Sykes believed the world was his oyster. Surrounded by the expertise of John Kalodner and a big money offer from Geffen Records, he believed he would have instant success now that he could play by his own rules.

However that was not to be. The Blue Murder self-titled debut got stiffed from the outset, due to the Geffen label bosses doing everything to please David Coverdale. David Coverdale even threatened to withhold the next Whitesnake album if the label didn’t pull its marketing of the Blue Murder project.

The self-titled Blue Murder album is a classic album. It was an accumulation of who John Sykes was at the time. Can’t say much about the pirate swash buckling image, however the music was epic and majestic. The songs. First class.

It is a shame that it is not on Spotify, however the follow-up “Nothin But Trouble” is on Spotify along with a folk band called Blue Murder. If you don’t own or haven’t heard it before, go to YouTube and you can hear the full album in a high quality stream.

Released in 1989 it was produced by Bob Rock. It kicks off with “Riot”. There is so much intensity and drama in this song and I remember when I heard John Sykes’s vocals, I was like damn, this guy can sing. I couldn’t believe that John Sykes considered getting someone else to do vocals.

It contains the majestic “Valley Of The Kings” which ironically was co-written with Tony Martin. Of course, if you listen to the Black Sabbath album “The Headless Cross” with Martin singing, you will hear a lot of similar melodies to “Valley Of The Kings”.

“You’re workin’, slavin
Into death every day
Set us free”

Depending on how people view a 9 to 5 job, not much has changed since the time of the Pharoah kings.

How heavy is “Ptolemy”? What about that groove!

“Black Hearted Woman” is co-written by with Carmine Appice and Tony Franklin and it is a derivative version of “Children Of The Night” and “You’re Gonna Break My Heart Again” from Whitesnake.

“Out Of Love” is the result when John Sykes combined “Is This Love” and “Looking For Love”.

“Billy” is the Thin Lizzy influence coming through.

It’s nine songs and no filler, however this great album was still eclipsed by the work that John Sykes did with David Coverdale.

Look at the track list to the John Sykes “Bad Boy Live” CD, and you will see “Bad Boys”, “Crying In The Rain”, “Is This Love” and “Still Of The Night” on the track list. Those songs still get played live by Whitesnake and by John Sykes.

Listening to Blue Murder it doesn’t sound dated. The music has lost none of its power in the decades that have passed. That is the power of the riff and John Sykes was damn good at creating an awesome riff.

The album is heavy without being bleak. You can listen to it while driving and you can listen to it in the comfort of your home. It reminds me of a time when music ruled.

It is such a shame that the Blue Murder album got stiffed by David Coverdale playing record label politics and it’s follow up “Nothin But Trouble” got stiffed by the record label playing grunge politics. While “Nothing But Trouble” didn’t have the same impact has its predecessors, it is still a very satisfying album and it’s a John Sykes album I still listen to today.

“You promise heaven, but hell is all I see
(Mojo rising on the wind)
If there’s a lord above
Come rescue me
(Mojo rising on the wind)”

Any song that starts of with the above lyrics has my attention. “Cry For Love” is another derivative version of the “Valley Of The Kings”, “Crying In The Rain” and “Still Of The Night” style that John Sykes is renowned for, however it doesn’t sound like a forgery.

“We All Fall Down” is Thin Lizzy heaven and this track would have satisfied all fans of Thin Lizzy in John’s vocal delivery and lyrical style.

“I Need An Angel” is one of the best power ballads that John Sykes has composed.

“Runaway” is a clichéd lyrical theme however there is nothing clichéd about the song and it’s delivery.

“Dance”, “I’m On Fire” and “Love Child” are no different to “Sex Child” and “Jelly Roll” from the debut.

All of these songs can stand on their own. Anyone that listen’s today, cannot help but nod their head and tap their foot, because the music is so good!

It’s the guitar work, it’s hypnotic, it’s majestic, it’s all riff-a-delicious, it’s heavy, it’s melodic and it’s passionate. It’s like Sykes didn’t care who was paying attention, he was just going to go off and do his thing. If he wanted to chuck in a 2 minute guitar solo, he would.

So it is 1994 and John Sykes is without a record deal. What does he do next? He goes solo. In a gatekeeper controlled market, interest in John Sykes was still high in Japan and Europe. The U.S market got pushed onto the grunge and alternative band wagon. Hard Rock fans had to pay top dollar for imports to satisfy their musical needs. What can I say, the people who run the record labels are complete idiots.

In 1995, “Out Of My Tree” drops. I didn’t hear this album until Napster hit in 1999. I couldn’t justify paying the $80 for it in Australia, just because it was a Japanese import. So when Napster hit the Australian shoreline, John Sykes was the first name I searched out and to my delight, I found all the songs that made up the “Out Of My Tree”, “20th Century” and “Loveland” albums.

“Soul Stealer” opens the album with a very sleazy and groovy riff. Again it is derivative and it is perfect. There is a swing and it’s infectious. “I Don’t Want To Live My Life Like You” is next, with it’s very punky Sex Pistols vibe and super catchy chorus.

“Standing At The Crossroads” channels the spirit of Jimi Hendrix. Following that is the slow “I Don’t Believe In Anything”. It sounds psychedelic, very Beatles like and it sounds like it came from an era when everything on an album didn’t sound the same. It’s not a glam rock or pop metal power ballad. It is jazzy and the bass line is even funky. You believe that Sykes truly feels it. It’s structure is classic rock all the way, with a verse, chorus, lead break, back to the chorus and we are only half way through the song.

The piece de resistance is “Black Days”. It harkens back to the classic rock riffs that John Sykes creates. The groove behind the music is undeniable. It gets the foot tapping and the head tapping. It’s got a small drum solo, a classic Sykes solo and a slow, “Whole Lotta Love” style breakdown, before building up to that epic riff. Then we get a classic outro complete with Sykes soloing over a repeating vocal line and the drums building it up nicely until they are in a double time frenzy.

“Jesus and Mary” has an ascending riff like Led Zeppelin’s “Kashmir”. The lyrics let the song down in my opinion as the music is so good.

“Do Or Die” is a derivative version of “We All Fall Down” and “If You Ever Need Love” is a derivative version of “Is This Love”.

John Sykes even reformed Thin Lizzy as a tribute to Phil Lynott however some of his best work is on albums that have more or less been wiped from the map. Everyone should check those albums out.

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A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Avatar

It’s hard to believe that “Black Waltz” is Avatar’s fourth release. Of course as is the norm these days for me, they are another band from Sweden and the famous Gothenburg melodic death metal scene. It looks like my love affair with Sweden continues. Of course, no one can touch my favourite band, which is the mighty “Evergrey”.

I was interested to check this band out after the guys from Five Finger Death Punch mentioned in an interview that Avatar’s new album is doing the rounds while they are on tour and that it is influencing them in the riff department.

The best way to describe their music is like a circus freakshow. Even one of their songs is titled “Smells Like A Freakshow”. Like Blowsight, Avatar has just so many elements in their music.

Industrial rhythms (like Rammstein) – check

Old Time Rock N Roll boogie – check

Swedish melodic death metal scene (like In Flames) – check

Twisted evil persona’s (like Marilyn Manson) – check

Hyperactive metal (like System of A Down) – check

Modern Metal elements (like Disturbed) – check

Technical Metal elements (like Meshuggah, Sikth) – check

Melodic, arena sized choruses – check

And that is what I got from listening to Black Waltz. A bizarre, melodic, psychotic freakshow.

They started out as a traditional melodic death metal band back in 2001. Since then they have tweaked their sound up to something very unique. Vocalist Johannes Eckerström (the Clown), growls his way through verses and when the choruses come, he turns on the melody.

“Paint Me Red” is about a girl hurting inside and pictures suicide. “Smells Like A Freakshow” is about standing up for yourself and not letting people get you down because they think you are an oddball or a freak. Other favourites include “In Napalm”, “Let It Burn” and “Torn Apart.” Seriously that section from 3.43; it’s like Enya/Enigma with a gothic metal touch. If anyone claims that part doesn’t get their attention they are lying.

So I went on Spotify to see how the band rates there.

So all the above songs except “In Napalm” are in the Top 10 of songs streamed the most.

“Paint Me Red” has 126,338 streams.

“Let It Burn” is the champion at 630,427 streams.

“Torn Apart” has 259,870 streams.

“Smells Like A Freakshow” has 229,755 streams.

We are all looking for greatness. We all want to share what we love. The biggest strength of the album is how it is able to be experimental, yet feel perfectly designed.

That is how you triumph today. You need to be experimental and spontaneous, however it needs to feel cohesive. The Top 40 is all about committee writers and generic songs. When an artist comes from left field, the Top 40 is shocked to its core.

The world today has people paying to get their story spread. Anyone heard the recent viral sensation called “Batkid”. It turns out that viral sensation had a lot of help from some paid friends. Read the story yourself. It was manufactured.

http://www.brandchannel.com/home/post/2013/11/22/Batkid-Brand-112213.aspx

There is always someone ready to take someone’s money, however what does all of it really do for an artists’ career and what does it do for an artists’ longevity. Manufactured superstars do not have a long shelf life.

Hell, even Bob Seger knew that when he wrote the words to “Old Time Rock N Roll”.

“Today’s music aint got the same soul, I love my old time rock n roll.”

Robb Flynn is doing wonders with his General Journals. It is working for him, and it is engaging his fan base. It doesn’t mean that it will work for every artist however artists need to play in order to win.

That is what Avatar encompasses for me. An eagerness to play and try out some new moves. Like all game winners, it is those moves that come from left field that end up winning the game.

So now that everybody is watching, what will Avatar do?

It comes down to the music. That is what builds careers. Today being an artist means that you need to be creating constantly, building an audience and holding it.

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A to Z of Making It, Music

Blowsight

Nikki Sixx is a fan and he endorsed the band on his Sixx Sense Radio show. Celebrity endorsements in other genres would normally see the endorsed act get some serious traction. However the very divisive metal and rock communities fail to pay the same attention to celebrity endorsements like other genres.

Lorde broke through because of an endorsement. Credit Sean Fanning. I got into the band Avatar because Zoltan Bathory endorsed them during the “American Capitalist” tour. Endorsements from our heroes makes us pay attention. However in the end musicians endorse little. Google “musicians endorsing musicians” and you don’t really see any list that Google can recommend. However you see a lot of pages on musicians that HAVE endorsements with manufacturers.

Anyway, someone who is famous said that Blowsight are great. So the band gets a look. Now it is up to them to capitalise on it. Bands don’t get a lot of chances in the music business. They need to deliver when they do get the chance. And it is always about that one song. If the song is okay, kiss that chance goodbye. And that brings me to Blowsight.

First YouTube. The official video clip for “This Pain” is sitting at 28,651 views. The official video clip for “Hit On The Radio” is sitting at 16,874 views. The official video clip for “Days Of Rain” is sitting at 72,837 views. Hardly earth shattering numbers, especially since “Hit On The Radio” is talked up as “the song”.

However their cover version of Lady Gaga’s “Poker Face” is sitting at 120,231 views on one user channel and 55,918 on another user channel for a combined view of 176,149. Their cover of Britney Spears “Toxic” is sitting at 119,072 views on a different user channel. So for two cover songs, the view counts total 295,551. There is a fan base there for sure that can be monetized.

However the two most viewed YouTube videos are on user channels and not on the official Blowsight channel. Actually there is no Blowsight channel. The official videos mentioned previously are on the Fastball Music Label channel. This is a big mistake on their part.

Spotify has the following list as today;
1,272,112 streams for “Bandit For Life”
1,031,547 streams for “Poker Face”
430,068 streams for “The Simple Art (of Making You Mine)
357,917 streams for “Toxic”
266,551 streams for “I Wish You 666”
143,881 streams for “Invisible Ink”
60,108 streams for “Hit On The Radio”
50,681 streams for “It’s Me You’re Looking For”
49,634 streams for “Through These Eyes”
32,553 streams for “Back Where We Belong”

To put into context the million dollar stream figures for the songs “Bandit For Life” and “Poker Face”. Dream Theater is a world-renowned and Grammy nominated band and their song “On The Backs Of Angels” has 1,205,759 streams. Blowsight is more or less a small-scale Swedish based band.

Remember the best artists of the Sixties and Seventies became famous because of cover songs. Look at Jimi Hendrix. “Hey Joe” and “All Along The Watchtower” come to mind immediately. Linda Ronstadt’s fame came because she took other peoples forgotten songs and made them hers. Led Zeppelin even covered songs and called them their own.

Blowsight – Destination Terrorville

It was late in the afternoon at work, my head was fried and then “Destination Terrorville” filled my ears pace through my budget TDK ear pieces. What can I say, I stuck with TDK during the cassette wars, so their name still resonates with me.

For an album that was released in 2007 it sure sounds fresh and new. Of course, I wanted to know more, so I Googled them.

Of course they are from Sweden. Stockholm to be precise. Another Swedish act like Avatar, April Divine, Takida, Corroded and Days Of Jupiter trying to make a difference in the modern rock scene. The roots go back to 2001 and they released demos of their material on the internet and allowed listeners to freely “collect ‘em all!”. Hey what a great idea, competing with free to get some market share.

Back in 2007, front man Nik Red was known as Niklas Fagerstrom (of course a totally perfect rock star name and a scene from the movie “La Bamba” comes to mind right now. You know that scene where Richard Steven Valenzuela is told to shorten his name to Ritchie Valens, so that he has more mass appeal).

My first impression is that it is very reminiscent to two bands I dig. One is Evans Blue, the other is Breaking Benjamin.

They are a band that is able to take the best bits of the pop, rock, metal and punk worlds. In the end it still comes across as modern rock/metal. That is not a bad thing, however it is a very crowded marketplace and they need to be really great at what they do.

“All That Is Wrong” has got a sleazy middle eastern sounding bass line that is reminiscent to Tool “46 x 2” especially when the guitars crank in. The verses are punchy and syncopated and it makes up for the Chorus that falls flat.

“Over The Surface” has a very classical sounding arena rock chorus that is very reminiscent to the style of Finnish band “The Rasmus.”

“Red Eyes” is Alice In Chains/Soundgarden with a Euro Metal vibe. In the vocal delivery, you can hear the influence of Nick Hexum’s (311), Phil Anselmo (Pantera) and Layne Stayley/Jerry Cantrell (Alice In Chains)

“Bus Girl” has got this classical Beethoven vibe as well. It is a minor key song and you can feel the sadness fill the headspace. It is one of the best songs on the album and it was a bonus track.

“If You Were Me” is a great track, starting off with echoed natural harmonics but a ballad it is not. It has a lot of different genre hoping styles in it.

“How I Get What I Deserve” is canvassing Three Days Grace and any song off the “One-X” album.

“The Simple Art (Of Making You Mine)” sees Blowsight turning into Papa Roach.

All the songs are good, but not great.

Blowsight – Life And Death

This album was released in 2012 and it’s damn good. It has that anything goes attitude with some tasty shredding along the way.

“Sun Behind The Rain” has an unbelievable pop hook in the chorus and it comes from out of nowhere as the verses are syncopated head banging heavy rock.

“Through These Eyes” is a combination of all the Top 40 genres, ranging from pop rock merged with R&B and hip hop. Think Coldplay, Black Eye Peas, Red and Linkin Park.

“Surprise” has a tasty intro. It grabs you from the outset.

“Hit On A Radio” is a replacement for Good Charlotte since the band is on hiatus.

“This Pain” is melodic metal in a certain “In Flames” kind of way.

“Blackout Time” starts off like a Beyonce/Destiny Child song.

“Red Riding Blues” starts off with a cabaret swing feel.

“Dystopia Part II” starts off with a Muse feel and then it enters Avenged Sevenfold territory. The bio states that the song is “the off­spring of Queen’s “Bo­hemian Rhap­sody” mating with “November Rain” by Guns N Roses”.

“It’s Me You’re Looking For” is an energized cross between Avatar, Rammstein and Volbeat.

“Back Where We Belong” is System of A Down on adrenaline.

Singer Nick Red has stated that the band’s focus is “to break down the bar­riers by bringing dif­ferent genres to­gether whose fans would openly fight each other out in the streets”.

So can they break down the doors to the large U.S market?

Why am I talking about them when I am being critical?

Yes they can and I believe in them. I believe in what they are trying to do and that is important.

“Sun Behind The Rain” is the star of the show.

Blowsight needs to get out of the old school thinking, which is to release an ALBUM. The album ideology was built for a different time. This was a time when people waited for radio to play in a “new” single years after the album was released. That worked when albums had gated releases. These days the whole slab is available for free on the very day it comes out.

Do artists seriously believe that people will decide to purchase their albums 12 months later just because they liked a few songs when it came out?

That was the old gated system, where if the artists delivered enough singles, it would convert those who were unsure to financially commit. However the new game is to constantly release music so that the audience will be continually engaged and committed.

Black Sabbath released an album that got a bit of traction out of curiosity, then disappeared. It looks like all the people wanted was the tour.

Avenged Sevenfold had the album hit of the summer and are now following it up with an animated series and a mobile game.

Bon Jovi released an album, but all the people wanted was the tour. The album stiffed, however the tour was the highest grossing tour for 2013.

Dream Theater didn’t really have the material for a follow up album to “A Dramatic Turn Of Events” and the album disappeared from the conversation. They should be back in the studio right now, recording cover songs, some originals and some instrumentals. Kiss your solo albums goodbye and focus on Dream Theater.

Blowsight are going to lock themselves away to record another album. Then what.

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A to Z of Making It, Music, My Stories, Treating Fans Like Shit

Have Digital Will Travel

Megadeth is in the news sections of the metal and rock websites a fair bit. It could be interviews, reviews of live performances, commentary about the album Super Collider, critical analysis on the current album versus the earlier stuff, reactions to comments made by Dave Mustaine and anything else that happens in the world of Megadeth which is a big one when you take into account the amount of musicians that have been involved with the band.

Regardless of what people think about Dave Mustaine or Megadeth, they can never take away the historical fact that Megadeth were early web pioneers.

Does anyone remember their old “Megadeth, Arizona” site that was launched in 1994 and then re-designed and re-launched for the “Cryptic Writings” release two years later. Apart from the normal pieces of information, it was also a place for fans to check in, hang out and interact with the band along with other fans. Something that social media has built on and improved.

Which leads us to today and how customers/fans now demand full access 24/7 and at a low price. We all live in a digital world and that means our lifestyles are all digital. We listen to music on our smartphones. We buy concert tickets online. We interact with acts via social media. Our mobile devices are no longer accessories. They are the first things we reach for when we wake up and the last things we touch before we go to bed.

So is the music business catering for this need.

YouTube is. We can all access songs on YouTube for free. Some are of high quality and others are not. The majority of the services when it comes to music are all pay models. To have Spotify on your mobile means that you need to have a paid subscription however Spotify has just announced that they are also moving to mobile ad-based subscription.

Fans need to have ZERO rules as to how they consume their music… It’s a brave new world! That is why three new players are set to enter the market in 2014.

It’s a swarm mentality. Once people see people gravitating to a certain act or platform others will follow. Marketing in the traditional sense cannot achieve this. Since fans are connected 24/7, if they are unhappy with the act they normally like even for just 2 minutes, expect a tweet or a Facebook post to hit the internet. If a lot of negative tweets happen, expect the swarm to fly in.

If a lot of them get out, it could lead to brand damage. Look at Queensryche. How far have they fallen especially when Queensrcyhe were also an early adopter of technology. They had the Ryche online boards and the whole Promised Land album came with a CD Rom adventure game.

If an act does not have delighted customers/fans then they have no market. The way that acts delight customers is by making sure every interaction leaves the customer happier than they were before. Bands that neglect to get to know their customers will discover they have customers who are sensitive to nothing but price.

Back in 1989, people paid $27 for a CD and everyone knew that the artist was getting $1 of that price to split amongst 4 to 5 individuals. However, for some reason that was okay back then and now artists are complaining about how unfair the payout is. Spotify pays 70% to rights holders. So if the rights holder is not paying you a decent cut, then you need to negotiate a better contract.

Remember fans have zero rules when it comes to consuming music.

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A to Z of Making It, Music, My Stories, Piracy

Does a band have customers or fans? Read on metal heads and find out.

A customer is a person who purchases goods or services from another. A fan is an ardent admirer of a pop star, film actor, football team, etc.

So how can a band turn fans into satisfied customers that keep on coming back, again and again?

You ask any artist what kind of fan/customer they want and I guarantee you they will say statements like the following;
Fans who are loyal
Fans who spread the word
Fans who spend money on record music, concerts and merchandise
Fans who spend money on concert tickets
Fans who spend money on merchandise
Fans who interact with the band

So if artists want fans then the artists need to do more than just satisfying them. They need to bring the WOW factor to everything they do.

A lot of artists and their representatives come up with loads of dazzling ideas and packages however they are still rooted in the old record label business models.

For example;

Dream Theater has been pushing the same Super Deluxe packages since “Black Clouds and Silver Linings”. The packages have more or less been in the same format, same items and for the same price.

Avenged Sevenfold did a similar package for the “Hail To The King” album.

Five Finger Death Punch didn’t.

Trivium had album and merchandise specials happening.

Coheed and Cambria focused on the Deluxe packages.

Protest The Hero focused on their Indiegogo campaigners and the perks involved with that campaign.

What would have happened if the bands “under promised and over delivered”?

Imagine the service Roadrunner and Dream Theater would have done by giving the fans that purchased the Super Deluxe packages, a site to download the mp3’s when they found out the album leaked on the internet.

Protest The Hero did exactly that. As soon as the band found out about the leak on torrent sites, they went into action. I guess it helps to know who your fans are and to have that data handy.

Customer satisfaction is artists delivering on promises, like releasing a product when they say they are going to release it. Cough Cough, Live at Luna Park DVD.

Artists are doing exactly as they said they would and fans/customers are satisfied.

Imagine if the customers get something more than they expect, like more options, early delivery, a special download site when the album leaks, additional perks attached to the orders, access to demo’s or ideas that didn’t get developed further – I would expect the artist to end up with a very loyal and more than satisfied customer base, that can propel them into the next level of success.

It’s a simply idea. When we get a service that we don’t expect, rather than a service that we do expect the payoff can be enormous.

However under promising is not just about throwing in extras and doing things faster.

If the album is being released on Thursday 13 December, make the mp3 download available a week earlier to the fans that purchased the Super Deluxe package. “Great news, we wanted you to have the music as soon as possible. Click on the below link to download an mp3 rip of the album. No extra charge.”

It’s simple, all bands need to do is change their promise and watch satisfied customers become devoted customers. What do you think Lady Gaga and Kate Perry where doing with their “leaks” and then bringing the album release date forward. They were employing the under promise over deliver business model.

Every artist needs to be looking at making their fans become customers.

“Our audience are fans first and customers second. We really try not to annoy them.”
The above quote is from Stefan Mennerich, Bayern Munich Director of New Media, Media Rights & IT.

A soccer/football club is no different to a band or an artist. The devotion is there.

“You have to think about what the consumers want and tailor the experience to their unique interests. And the experience is also very different depending on the platform the consumer is using.”
The above quote is from Ken Fuchs, Head of Entertainment, Sports and Games at Yahoo!

This is how the record labels tailor the experience.

PRODUCT A is coming out on DATE XXXX.
IT COSTS $$$$.
PRE-ORDER it now at iTunes, Best Buy, Amazon.

Wow, what an experience for the fan.

Imagine if the above experience was tweaked.

BAND A is releasing a PRODUCT A in three weeks’ time.
GO to YOUTUBE now and watch a recording of BAND A performing the songs live in the studio. That same recording is available to be downloaded as an AVI file and an MP3 rip via BitTorrent.

BAND A is releasing a PRODUCT A in two weeks’ time.
Go to YOUTUBE now and watch the latest video clip.

MP3 downloads are available for the Super Deluxe Package orders RIGHT NOW. That’s right, this is 2 weeks before the actual release date.

BAND A is releasing a PRODUCT A in two weeks’ time.
We have a special MP3 deal from our website. For $5 you get an mp3 rip of the album, regardless of your geographical location. This is a two week sale before the official release date.

One week before the release date, the album is available for STREAMING at YouTube, Spotify, iTunes Radio and Pandora.

The sad thing is no band with major label backing would do the above because for some insane reason they still believe that the charts matter.

DREAM THEATER LIVE AT LUNA PARK DVD IS #1. THE NEW DVD FROM THE GRAMMY-NOMINATED BAND IS CURRENTLY ATOP THE SOUNDSCAN DVD CHART.

See what I mean.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

What Can Lorde and Spotify Teach The Metal World? Plus The Ones That Control The Talent Will Win In The Long Run

Record labels were dependent upon record sales and when the profit margins from recorded sales shifted from high margin returns to low margin returns, they screamed piracy. To them the only way they could remain in business was to have laws passed that protected their gatekeeper based business models.

However technology and innovation is always moving forward, so while the record labels are lobbying hard for new laws, at the same time they were being pulled into the future, kicking and screaming all the way.

Spotify to me is just a legal version of Napster, that has arrived in most markets. However before Spotify was even allowed to operate in certain markets, they needed to make licensing deals with the relevant record labels and publishing groups.

Spotify came into the market with the idea that they need to compete with free. And compete they did. The service even started to break artists to the masses, something that the record labels are clueless to do in current times.

Look at Lorde.
Her song “Royals” was added to Spotify on March 19th. It did nothing.

On April 2nd the song was added to the popular Hipster International Playlist by Napster founder Sean Parker. Isn’t it amazing what a little help can do and this was achieved without any dollars going into marketing. This was purely a stakeholder of Spotify, liking a song and sharing that song with the masses.

What’s that word again? Sharing.

On April 8th “Royals” appeared on the Spotify Viral Chart. What does this mean? It means that people have started to share it.

In relation to metal, I have posted previously how Dream Theater is doing it all wrong with their album release, putting money into marketing and believing that the old school scorched earth policy would bring results. It doesn’t. Sharing is what brings results. Fans sharing your music. Hey didn’t Napster do just this. Didn’t Napster allow fans to share music.

On June 10th “Royals” started to appear on radio. Remember when radio was cutting edge and used to be hip. This is proof that radio is a format that is dead and buried. This is proof that radio is always late to the party. This is proof that radio is clueless. This is proof that radio only plays what the record labels pay them to play.

So if you are an artist and your idea is to get your song onto radio, forget it. It is pointless. It does nothing for your career today.

Go on Dream Theater’s Facebook page and they are telling fans to contact their radio stations, so that “The Enemy Within” can be added to the playlist.

To use a quote from Flying High;
“Surely you can’t be serious.”
“I am and don’t call me Shirley.”

On July 9th “Royals” debuted on the Billboard Hot 100 – three months after debuting on the Spotify Viral Chart.
See how important sales are. By July 9th, Lorde was already a super mega star. It didn’t matter if she finally made enough physical sales to enter the Billboard Hot 100. She was already a success.

This is another lesson that the metal and rock world fail to learn. They still focus on the sales in the first week and the chart position. This is so old school and not a great measuring tool of reach or success, especially for new acts starting out.

But the metal world is still clueless. This is what we get from the bands, their PR companies and the various news outlets that report on metal and rock. Here are a few examples.

Loudwire: Dream Theater’s new DVD ‘Live At Luna Park’ recently entered at No 1 on the Soundscan music DVD chart.

Loudwire: Volume 2 of Five Finger Death Punch’s ‘Wrong Side Of Heaven; lands at No. 2 on Billboard 200.

Blabbermouth: “Wretched and Divine: The Story of the Wild Ones” sold 42,000 copies in the United States in its first week of release to debut at position No. 7 on The Billboard 200 chart.

See what I mean. They are still reporting on the old system. What those websites are saying is that the first week of sales is a measure of success, which I totally disagree with. If that was the case, then the first Five Finger Death Punch album was a dud, after first week sales.

August 6 – Lorde plays her first US gig in NYC.

Slow and steady wins the race. You play where there is demand. Humanity wins out in the end. Those that can play, perform live and write their own songs will win. It’s a return to the song writer. Expect a back lash against the over processed songs written by a committee.

Forget about acts that focus on big screens and pyro technics. The people are looking for human performances. It is an escape from our increasingly digital world.

“Royals” is the most shared track in the US by a new artist this year. This is what matters. The track is SHARED. It means the fans are spreading the word, getting more people to invest time and money into you.

Spotify has finally released some information as to how they pay and it sure makes an interesting read. I have posted previously about the greed of the record labels and how that greed will ultimately kill the streaming star.

So let’s get down to the nitty-gritty. Spotify pays 70% of their revenues to rights holders. The rights holders in 90% of the cases are the record labels and publishers. The same people who lobbied hard to extend copyright terms and are lobbying hard again for longer copyright terms.

So in 2013 so far, Spotify has paid out $500 million dollars to rights holders in royalties. That’s right $500 million. When Spotify pays royalties to a rights holder they provide all the information needed to attribute royalties to each of their artists. Check out the post, it sure makes interesting reading.

http://www.spotifyartists.com/spotify-explained/

So it got me thinking about business models. It looks like to me that the new record label business model of today is to ensure that they have the talent. The one with the most talent wins.

The Record Labels are the only ones putting money out there and the rule of thumb is that if you want to dominate in the music business in the future, you have got to spend. So if record labels are spending, the talent ends up on a label.

That talent brings to the record label the following;

Any songs that BAND A writes will end up with the record label for the life of the artist plus 70 years after their death (the U.K has 90 years). So if the artist is say 30 years of age when they write HIT A, then the copyright of that song will be owned by the record label for 120 years (assuming the artist lives to 80 years of age). Talk about securing their future. Now multiply BAND A or ARTIST A by all the millions of artists who are getting into deals where they sign away their copyrights.

SECURE the most talent and be a winner in the long run.

Has anyone noticed the large push from Frontiers Records in signing up talent past and present? Has anyone noticed how they are getting the Eighties legends to re-record their classics by creating modern forgeries and in the process handing over the copyrights to Frontiers? Has anyone noticed how they are getting all of these artists together for special one-off projects like Michael Sweet from Stryper and George Lynch?

Since managers and other entities are afraid to spend on artist, the ones that do so will win. If a label is not spending money, then they are not in the game. If they are not in the game, then they do not control any talent.

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