A to Z of Making It, Copyright, Music, My Stories, Piracy, Unsung Heroes

Score Card Inc

Three years ago in November, 2013, I posted a score sheet on certain artists/trends and how they are dealing with the music business.

Three years later, how are the artists fairing.

Robb Flynn
He still understands that it is not all about making records. From Nov 2013 to now, Robb Flynn via Machine Head, kept on releasing his Journals both video and written. In April, 2014, “Killers and Kings” came out for Record Store Day and the band went on tour. He started a clothing range called “Killers and Kings” that didn’t really take off. In November, 2014, “Bloodstone and Diamonds” came out and the band embarked on a lengthy “An Evening With” world tour. In June 1, 2016, “Is There Anybody Out There?” came out as a stand-alone single.

His connection with his audience runs deep. People either dig him or detest him or some people will not just forget him in an orange jumpsuit during the Nu-Metal phase of the band’s career.

Protest The Hero
Back in 2013, “Protest The Hero” showed how the record labels are so out of touch with its customers. PTH was dropped because the label told them they have no audience. However, a fan funding campaign showed a pretty impressive hard-core audience that was willing to cough up some serious dollars for the band. Even the band was blown away at the response.

And they did it again between Nov 2015 and April 2016 with “Pacific Myth” an innovative one song per month release over six months via Bandcamp. Fans had the option of two packages, and I selected the one that also had the six video releases. In between, the guys would upload drum videos, cooking videos, song transcriptions and what not.

Nikki Sixx
In 2013, he talked about a farewell tour. Well that tour finally happened and concluded in 2015. The Crue fan base didn’t really need one more world tour however, they wanted to finish up in their own way and the world tour is what we got, with a new song called “All Bad Things”. The movie is still in the works, they have their own pleasure toys, a rumour of The Dirt 2, plus lawsuits from photographers and opening bands to contend with. Seriously, squirting piss at a bunch of guys who paid $1 million to be on the tour would always end up in the courts.

With Sixx A.M. he has released an albums worth of music and the next album is coming in a few weeks. They are on tour with Five Finger Death Punch, he does his Sixx Sense Radio Show and he doesn’t like to wash his hands after going to the toilet.

Coheed and Cambria
By November, 2013, COCA had been touring non-stop on the back of “The Afterman” two album releases that came out within a 4 month window. Add to that Comic Con appearances, plus Sci-Fi conventions and appearances in Comic Shops and you get the idea that this band realises that it is not just about music and money. It is about creativity.

Since then, Claude Sanchez became a dad. He wrote more comics with his wife called “Translucid” in 2014 and in 2015 managed to release another slab of songs called “The Color Before The Sun” and go on a another world tour.

Metallica
Back in 2013, I wrote;

They need to make new music soon. There are only so many times that a band can go on a worldwide victory lap on the same piece of music. They need to be back in the studio.

Well, we are almost one week away from that new music hitting the streets and in the meantime, we have been treated to three tracks.
It’s a welcome relief to hear Metallica doing what they do best and I believe they have enough new music in their archives for another album to drop within two years this time, instead of eight.

And after hearing the album – yes it is available on the pirate sites, I can honestly say that it’s not worth the 8 year wait at all and maybe 4 song EP’s is the best way to go.

Dream Theater
I wrote in November 2013, that they need a great record soon or they will become yesterday’s news. Dream Theater has a knack for popping up with some goodies, like “Images and Words”, “Scenes From A Memory”, “Systematic Chaos” and “A Dramatic Turn Of Events”.

So in January 2016, they dropped the 130 minute “Astonishing” concept album, about a dystopian future society. Concept albums lead to different revenue spin offs like a stage play, comic book stories, video games, animations, TV series, a movie and so forth. But then again, Slayer are doing a graphic comic book series and have never done a concept album.

Stone Sour
I wrote in 2013, that something went south with their career trajectory. Of course, a beast called Slipknot would devour the creative forces of the band. Their take on modern metal is good, but with Slipknot getting more melodic, is there a reason for Stone Sour to exist.

Five Finger Death Punch
They have an audience who purchases and streams their product. Along the way, each album has received certifications for so many units moved. An onstage meltdown, a record label lawsuit and then a change of label has not slowed the band down in any way. If they can remain together, they will remain a powerhouse.

Trivium
Back in November, 2013, their new album “Vengeance Falls” was called a Disturbed covers album. The truth is, if people are talking about you, it is a good thing. And that album gave Trivium a concert classic in “Strife”. Since then, they released “Silence In The Snow” in 2015. They are always looking to reinvent themselves constantly while staying true to heavy metal. Plus Matt Heafy has a pretty cool Top 10 list of albums that changed his life.

1. Metallica – The Black Album (1991)
“A kid lent me The Black Album at school and it changed my life. I had never heard anything like it before, and I started playing guitar all the time.”

2. In Flames – Whoracle (1997)
“That was at the time of Napster, and I was into the classic great metal bands. I was on Napster and I found In Flames. I had never heard melodic death metal before, and it changed my ear on what kind of music I wanted to play.”

3. Queen – A Night At The Opera (1975)
“What I’ve always loved about Queen is that they’ve never released the same thing twice. Everything is drastically different while still sounding like Queen. Every song on A Night At The Opera sounds different to the next one and they all stand up as fantastic.”

4. Iron Maiden – Seventh Son Of A Seventh Son (1988)
“With Iron Maiden it’s hard, because I love so many of their records. They’re all so important. Seventh Son, though, is the one that really got me into Iron Maiden. It’s one of their more epic records; there’s vivid storytelling going on. Getting into Iron Maiden helped me trace the roots of the music that I love. I could see where so many metal, death metal and black metal bands had taken things from.”

5. Ihsahn – Eremita (2012)
“Emperor changed my life, and Ihsahn changed my life again with this album. He spun the idea of black metal on its head by incorporating jazz chords, interesting production and clean singing. That record taught me to never be afraid of making whatever I want to make. We’ve always done that, but this album drove that home for me.”

6. Boston – Boston (1976)
“The vocal production is insane. Everything about this record epitomises the best things of rock ‘n’ roll.”

7. The Beatles – Abbey Road (1969)
“The Beatles blow my mind in the same way that Queen do in that every song and record is so different to the last. Both of those bands have incredible songwriters as well. It’s not like nowadays where you might have one songwriter in a band.”

8. Emperor – Anthems To The Welkin At Dusk (1997)
“This is where Emperor really changed the dynamic of where black metal was going. Black metal was the rebellion to rock and metal, and was supposed to be different. “When there’s a movement like that, a lot of bands come out playing semi-similar music. That record opened up with clean guitar and there’s this classical singing; it has chaotic moments and beautiful moments all in one. Emperor makes such interesting black metal with these big dramatic moments.”

9. Depeche Mode – Violator (1990)
“Listening to Depeche Mode, you can hear that Rammstein is a combination of Depeche Mode and Metallica. Violator is one of the darkest, scariest records I’ve ever heard. It has this different kind of sadness that you feel in the music.”

10. The London Symphony Orchestra – Mozart’s Requiem (1791)
“The gothic artwork of that record is incredible, and this version for me is just the best. Listening to this, you can hear that out of all contemporary music, metal is the closest living relative to classical. It is the most epic moments of music that have always drawn me in, and I feel that with Mozart’s Requiem that is where you’re getting into the blueprint for everything that was to come.”

Shinedown
They have an audience who want to listen to them and so far, no one’s doing hard rock better than them. Their new album “Threat To Survival” has taken its influences from Adele, Imagine Dragons and other pop artists and they still made it rock hard. Daughtry and James Durbin should take note. Along the way, their fans purchased and streamed all the way to certification after certification.

Avenged Sevenfold
Say what you will about the “influences” on “Hail To The King”, doing that album was a bigger risk for Avenged Sevenfold then their new album and it paid off for them.

Fast forward to 2016, and their new album drops early. It is a creative tour de force but to me it’s already in the rear view. All of the good bits in each song are undone by the creativity of trying to push the boundaries.

Piracy
In 2013, I wrote that piracy is not that large of a problem as the majors and the RIAA make it out to be and with revenues in 2016, approaching the pre-Napster era, it’s further proof that piracy does not affect their bottom lines, especially when there are services out there that can compete with piracy.

Evergrey
The pure definition of perseverance with 20 plus years in the music business and still going strong.

By November 2013, the “new” version of the band that delivered “Glorious Collision” had splintered again and lead vocalist/guitarist Tom Englund was not sure on the next step. A reconnection with drummer Jonas Ekdahl and guitarist Henrik Danhage (who departed before “Glorious Collision”) spawned the excellent “Hymns For The Broken” in 2014 and a few months ago, “The Storm Within” builds on the atmospherics created by “Hymns”.

Megadeth
In 2013, Megadeth’s new album “Supercollider” was outsold by Metallica’s self-titled “Black” album. In 2015, Mustaine got his metal chops back and in 2016, “Dystopia” came out. Another Mustaine Resurrection was at hand.

Tremonti/Alter Bridge
Mark Tremonti knows it’s about putting new music out there and consistently. In 2013, we had “Fortress” from Alter Bridge. In 2015, we had “Cauterize” from Tremonti and 2016 has given us, “Dust” from Tremonti and “The Last Hero” from Alter Bridge. In three years, Tremonti has been part of 4 albums while Metallica ……

The Night Flight Orchestra
The best classic rock side project ever from Soilwork and Arch Enemy band members. The first album “Internal Affairs” came out in 2012 and the second “Skyline Whispers” in 2015. Essential listening to any hard rock fans of the 80’s.

Sales
In 2013, I wrote that sales are not the best metric to measure a bands reach and pull in the market. In 2016, listens are more important than sales.

Bullet For My Valentine
By November 2013, people had lost their “Temper Temper” with them, but in 2015, the band found their “Venom” again, which leads us to new music hitting the net in November 2016.

Revolution Saints
In 2013, this band existed in the head of the Frontiers President. In 2015, they released an excellent melodic AOR rock album. So much potential, so many good songs, great musicians and it all went to hell because Castronovo couldn’t keep his 5555t together. Let’s hope that Jack Blades and Doug Aldrich forgive him and they try for another album. This time with the three of them writing.

TesseracT
One of the hardest working progressive bands out there, building their fanbase, city by city. In 2011, they released “One”. In 2013, they released the excellent “Altered State” and in 2015 we got “Polaris”.

Days Of Jupiter
An unsung Swedish melodic groove rock band, that’s a cross between Evergrey and Disturbed. In 2012 they released “Secrets Brought to Life” and in 2015, “Only Ashes Remain” came out.

Sweet and Lynch
Another album would be sweet.

Muse
They play stadiums but they don’t have the same sales figures as the 70’s and 80’s legends. A perfect example of the modern world, in which massive single songs sell concert tickets.

Live
In 2013, I wrote;
Remember the excitement and the buzz of going to the show. It was uncontrollable. Everyone waiting in line to get inside, to watch a band that rules, in an era that music ruled. Today, it is too expensive to take kids to a concert and that is only for a glimpse in the back. This business needs a reset.

Concert ticket prices are still high, especially for the superstar acts. The price gauge happened as an offset to dwindling revenues from recorded sales, however with recorded music revenue now as high as the pre-Napster era, there is no reason for the high concert ticket prices.

Slash
As an artist, he didn’t need to go back to Gunners. He had enough momentum to keep going as a solo artist and with Myles Kennedy, a better front man than Axl Rose. Slash kept on releasing new music consistently, while Duff and Axl complained of piracy and artistically were dead in the water. Money triumphs over creativity and in this case, it’s really sad.

Album
Back in 2013, I wrote how everyone talks about the money that is lost due to piracy as album sales shrink. Back then 20% of the tracks on Spotify have never been played. So what is the point of the album, when people ignore the songs that are not “hits”. When I go to Spotify and I come across an artist I haven’t heard before, I go to their Spotify page and hear the tracks in their top 10 list. Those tracks in most cases are pulled from many different albums.

And if any of those tracks connect with me, I might dig deeper into the album.

Rodrigo Y Gabriela
Created by their love of metal and rock music and when that same genre put up roadblocks to a career in music, they changed tact and went all flamenco acoustic on the world. Talk about paying their dues and taking risks. They moved from Mexico and took a chance in Europe. Over an 8 year Dublin residence, they honed their style and songs, so when their “official” debut album hit in 2006, what seemed like an overnight sensation was 15 years in the making.

There is nothing more difficult in the world then trying to make it as a musician. You need to show up day after day, week after week, year after year. And your brand or movement might just make some small gains. Then it hits a few speed bumps, like Rodrigo and Gabriela’s metal band losing their recording contract in 1997 and suddenly you are back at the start. But they kept on showing up, on the coast of Mexico and playing their acoustic guitars in the bars. Because showing up day after day, is the hardest part of making a difference. If you look at the history of the artists we like and admire, you will see many years in pursuit of their dreams.

It is a work of a lifetime to create an impact and build something of substance. In 2013, they were riding the highs of their 2012 “Area 52” collaboration, which involved re-working their best songs with a full flamenco band. Then in 2014, “9 Dead Alive” dropped and new music is needed ASAP.

Sebastian Bach/Skid Row
They shouldn’t get back together, because no one cares about Skid Row in the way they used too. They might have a large audience in Japan, like Dokken, but the rest of the “Youth Gone Wild” have moved on. Sebastian Bach is actually bigger than Skid Row and releases way better music than Skid Row have done without him. But, what was he thinking when he approved the photo for his memoir’s cover.

The Kindred
From Canada and the healthy progressive scene. They started off as “Today I Caught The Plague” from the ashes of another band called “A Legend Falls”. In 2011 they released the excellent “Lore” and went on tour with one of my favourite bands in Protest The Hero and their “Scurrilous Tour”. Then in 2013, a name change happened to “The Kindred” and the excellent “Life In Lucidity” came out at the start of 2014.

However, PTH needed a drummer for their “Volition” tour and it was no surprise that they tapped Mike Ieradi (who also co-founded the group) to fill the spot. Then in 2015, vocalist David Journeaux departed, with Johnny McArthur as their new vocalist and Kenny Saunders as their new drummer. So now I wait to see what comes next.

Streaming
Back in 2013, I wrote that everyone talks about the money which isn’t filtering down to the artist and how streaming is too entrenched to be replaced. Since then the record labels have grown their revenues on the back of streaming. Artists who negotiate deals with the streaming services like Metallica and Motley Crue have never complained about streaming. Suddenly, luddites Anthrax are not complaining and Scott Ian even mentioned how he believes streaming is the best thing to have happened to the recording industry.

Streaming is the future and those artist who don’t grow with this future will be too busy shrinking.

The Gaslight Anthem
They do the early 80’s Bruce Springsteen better than Bruce Springsteen these days. It was like a supergroup of independent musicians that came together in New Jersey in 2006. Their 2010 album, “American Slang” spawned an unexpected hit with the title track and “45” from their 2012 album “Handwritten” became their biggest hit. Since then, “Get Hurt” came out in 2014 and by July 2015, the band went on an indefinite hiatus.

Since the hiatus, singer Brian Fallon released a solo album called “Painkillers” in March 2016, and on April, 2016, a vinyl EP called “Georgia” was released for Record Store Day 2016 with a limited pressing run of 2,000 copies on 10″ vinyl. Let’s hope that “The Gaslight Anthem” get together for more music over the next three-year period.

Volbeat
Seen as overnight sensations however they are over 25 years in the business. It all started with “Guitar Gangsters & Cadillac Blood” in 2008 and being added to the Metallica “Death Magnetic U.S. Tour”. Then in 2010, “Beyond Hell/Above Heaven” came out and while that was still selling, they released “Outlaw Gentlemen and Shady Ladies” in 2013 and they hit every major music market over and over again. Since then, they released “Seal the Deal and Let’s Boogie” and are continuing on their merry ways. For all the newbies, check out their streaming numbers. They are huge compared to other major label metal/rock acts.

Killswitch Engage/Times Of Grace
In 2013, Killswitch Engage released “Disarm the Descent”, their comeback album with Jesse Leach on vocals. And how good is “In Due Time” with brutal verses and an arena rock chorus. Then in February 2015, a new track called “Loyalty” appeared on “Catch The Throne: The Mixtape Volume 2” to promote “Game of Thrones”. They then toured and kept on working on “Incarnate” which finally came out on March 11, 2016. Since then, they toured and are planning on releasing a beer. Meanwhile, “Times of Grace” have five songs completed for a new album to come out, with their last one coming out in 2011.

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Classic Songs to Be Discovered, Derivative Works, Music, My Stories, Unsung Heroes

2015

“Progress is made by improving on what came before”.

Music is no different. If you want a career, if you want to make progress, you need to improve on what came before. The class of 2015 so far is doing just that.

NUMBER 0:
Protest The Hero – Pacific Myth Subscription Series

PTH is one band (of many) that are using different ways of connecting and engaging with their fan base.

I was one of those fans that contributed to their Indiegogo campaign for the “Volition” album, watched em live when they came to Oz, purchased merch and now I am one of those fans that is contributing to the “Pacific Myth” subscription series. The way PTH geared it up is they have two packages for a one of fee of $12 and $25. On both packages, the subscriber would receive a monthly song (for a period of 6 months) to stream, or download. In addition, you will also receive the instrumental version, along with artwork, lyrics, music scores and notes. The $25 package also includes a six part doc series.

As vocalist Rody mentioned in the video launching the series, “think of it as an EP spread over six months”.

“We have done the full-length album and ensuing record cycle four times now. While they all had their benefits, they all dragged on. Most record cycles are at least 2 years. That’s two years of promoting 40-or-so minutes of music. Music that you may have written two years before that! We have never been able to release what we want to release NOW. So that’s exactly what this is. These are songs we love now, songs we are proud of now, and songs which are inherently more candid than our other material. Don’t get us wrong, this is very much the pth you either know and love or know and hate. If you like what we do, we are pretty sure you are going to dig this crap. I guess we’ll let these little lullabies speak for themselves…”

This again is another innovative way for the band to connect directly with the fans. It’s a brave new world out there for monetizing your fan base. You can scream and complain about royalty payments or you can innovate, adapt and connect with your audience like PTH, for it is your audience that sustains you, keeps you employed.

Now, if you like a hard rock song or a metal song that sticks to formula, then you will probably not like Protest The Hero. If you are into progressive and technical music with different moods, that could have melodic vocals and harsh vocals (especially in the earlier days) with intelligent lyrics, then PTH is a band you would like.

“Begging the questions “why?””, why do we work until we die” ….. from “Tidal”
“A drop into the sea whose ripple turns to a tidal wave and sweeps the shores it once forgave” ….. from “Tidal”
“The sun, the moon, the Earth, conversed and agreed, the people of the world must pay for its atrophy” ….. from “Tidal”

Here is the link for “Tidal”.
Here is the link for “Ragged Tooth”.

NUMBER 1:
The Night Flight Orchestra – Skyline Whispers
This is the best album for 2015 by far.

For the ones that don’t know, TNFO is a very classic AOR rock sounding side-project. From “Soilwork”, Björn “Speed” Strid and David Andersson are on vocals and guitar. From “Arch Enemy”, Sharlee D’Angelo is on bass. From Swedish rock group “Von Benzo” comes Richard Larsson on keyboards. From Swedish metal band “Meanstreak and Swedish rock group “Orchid” comes Jonas Källsbäck on drums. Rounding out the band for the second album is Sebastian Forslund from “Kadawatha” on congas, percussion and guitar.

So way back in 2012, TNFO released an incredible album called “Internal Affairs”. It was a throwback to the Classic Rock era of the Seventies and a joy to listen to from start to finish. Fast forward to 2015, and we have the second album, “Skyline Whispers”. Like the debut album, it is a trip down memory lane. However in this case, instead of being a throwback to the sounds of the Seventies, it is a throwback to the sound those Seventies bands did towards the end of the Seventies and into the Eighties.

Check out “Sail On”, “Living for the Night-time”, “I Ain’t Old, I Ain’t Young”, “Spanish Ghosts” and “The Heather Reports” for essential listening.

“I have crossed too many oceans
I was born a rambling man
And I’ve caused a lot of heartaches
But I never gave a damn

Now the road that lies before me
Gives no answers to my prayers
But I still have hopes that surely
Things will add up in the end

Sail on, sail on”

NUMBER 2:
Whitesnake – The Purple Album

To be honest, Whitesnake has had a tough run. When the band and Coverdale got that huge success in the U.S (thanks to MTV) between 1987 and 1989, no one really had a clue about Coverdale’s origin story.

The majority of the 7 million people in the U.S that purchased the 1987 album were clueless that Coverdale had released over 10 albums prior to that and that he was even in Deep Purple. And who would have thought that “Here I Go Again”, “Still Of The Night” and “Is This Love” would take that much mindshare and become a soundtrack to people’s lives.

Which brings me to “The Purple Album”.

I have read a lot of comments on social media that either hate “The Purple Album” or love it. There is no in-between. I’m confused as to why it is causing such a great divide. “The Purple Album” is the perfect bridge to bring Coverdale’s Deep Purple legacy into his Whitesnake legacy.

Who better to do remakes of those great songs than Coverdale himself?

With the help of John Kalodner at Geffen Records, Coverdale proved himself a master at doing remakes. Remember “Crying In The Rain” and “Here I Go Again”.

People also forget that Jimi Hendrix’s biggest songs were remakes of songs already released. Think “Hey Joe” and “All Along The Watchtower”. Hell, Def Leppard did their own remakes of “Pour Some Sugar On Me” and “Rock Of Ages”, due to a record label “licensing vs sales monies to be paid dispute”. Anyway, whatever peoples’ views on remakes/forgeries are, “The Purple Album” is a classic modern sounding album with no filler, that a new generation of fans would gravitate to.

“The Purple Album” project was birthed by tragedy. After the death of Jon Lord, Coverdale reached out to Ritchie Blackmore to discuss a possible get together and to thank Blackmore for giving an unknown an opportunity to be the lead singer in Deep Purple. When that new collaboration didn’t eventuate, the project would go on to become a new Whitesnake project. With the backing of Frontiers Records, who just love to wrap up new sound recordings of songs written in the Seventies and Eighties for another 100 years of copyright, the project was a go.

“People are sayin’ the woman is damned, She makes you burn with a wave of her hand” ….. from “Burn”

“Ride the rainbow, Crack the sky, Stormbringer coming, Time to die” ….. from “Stormbringer”

“Many times I’ve been a traveller, I looked for something new” ….. from “Soldier Of Fortune”

“My mama showed me how to rock in the cradle, but I learned how to roll along,
My papa said “son, gotta git some fun, Cos when your old it ain’t too good on your own” ….. from “Coming Home”

NUMBER 3:
Iron Maiden – The Book Of Souls
What can I say, it’s the mighty Maiden. Hell, the football Summer Comp team my boys are in is called Iron Maiden. Plus I purchased 5 tickets to their concert next year, so that I can take my whole family to watch them. Enough said.

It’s been five years from the “The Final Frontier” album. During that period, Maiden has hit the road in support of “The Final Frontier” and they hit the road to celebrate a milestone from the past. Add to that, live DVD releases, the writing and recording process of the new album, Bruce Dickinson’s cancer diagnosis, and the result is “The Book Of Souls”.

First, the album doesn’t sound like a professional mega band recording. It is raw and with mistakes.

Second, I do wish that on some of the songs some editing was employed. And that is a difficult thing for me to say as a lot of my favourite songs clock in at over 10 minutes. However, the Maiden concerts are known for fans chanting and singing along with the riffs and the chants, and “The Book Of Souls” is full of songs that have those chants.

It’s funny, but Iron Maiden is one of those bands that has a fan base that loves them. That is evident by the ticket sales and merch sales they rack up in each city they hit. They could make a career of revisiting their legacy on each tour, like the “Caught Somewhere Back In Time” tour. But Maiden doesn’t want to be a nostalgic act.

The album is number three on my list because each song has an idea that is like a lightning strike, a moment that makes me tap my foot, nod my head and take notice. And it could have been a perfect 60 minute album, instead of a 93 minute album.

“The red and the black
People don’t want the truth
Look in their eyes and you send them away” ….. from “The Red And The Black”

“If you should sell your soul as cheaply as I did then
The road to ruin is a long road to hide in
We signed our lives away to have an escape
It’s something that will be whatever our fate” ….. from “When The River Runs Deep”

“We must go now, we must take our chance with fate” ….. from “Empire Of The Clouds”

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A to Z of Making It, Copyright, Music, My Stories

Money In Music

“I’m not lying when I say I’ve got £100 in my bank account right now. In the six years I’ve been doing this, I’m not anywhere near the wage that I used to be on when I was a copper.”
Dan Tompkins – TesseracT’s old vocalist who has become the new vocalist again.

You see, being a Police Officer is a job on a salary. It is a community need to have Police Officers. They are there to keep public order and to enforce the rules. Now, being a singer in a progressive rock band means that you are one of many in a crowded marketplace. There is no salary and no guaranteed income. Everyone needs to make a living, however you need to be in the industry for the music first. Money comes a distant second.

Simply economics 101 dictates, when there is unlimited supply of a similar product, demand is low. When supply is limited, demand is high. At this point in time, there is a lot of new music coming out everyday.

So what are the fans going to latch onto?

We don’t know, there is just too much noise, so we wait. Meanwhile that act is percolating, spreading slowly from city to city, country to country. But that takes time. In some cases, a lot of time.

So, it’s time to bust a myth.

Being in a band is a financial struggle.

Being in a band with a label behind you is also a financial struggle, unless you are in the one percent of acts that cross over. The label will give you an advance that they will need to recoup from sales, touring, etc. However if you are in a band and you have an audience that cares, you can monetize that audience so that life is not a financial struggle.

In today’s market, the audience needs to go and find you. The hype and marketing of the past doesn’t work anymore.

TesseracT is a good band who are good musicians and songwriters. However, the big money-oriented labels find these kinds of acts no longer acceptable, unless they start making millions on an indie label.

It’s just a shame that so many fall by the wayside because there’s just too much saturation. It’s always been that way. There’s plenty of good music, it’s just in different places than the equivalent of what being on the radio used to be.

Being an artist means that you have to work for free and if you have worked for free and have built up an audience, then it’s up to you to monetize them. Normally, the record label would enter at this point in time. However, the myth of the label as the hero is greatly exaggerated. I remember the transitional period in the early 80s after MTV broke and made everyone a star and music become a sales driven vehicle.

Look at Protest The Hero. They had a label deal. They sold decently. They had decent film clips. They toured a lot. Then the sales dried up. By the end of it, they had no label and no money. They could have packed it in and done something different.

So what did they do?

They went to their fans to see if anyone cared. They set a target of $125K. They got a lot of hate in the process. Days after launching Indiegogo, they broke past their target. The fans cared.

Just this week, I got an email from Protest about another campaign, a subscription based service. I signed up straight away for the $25 package. Imagine they get the same 10,000 people signing up. You do the math.

Coheed and Cambria broke away from the label’s and went DIY for “The Afterman” releases. Claude got creative with the release package for the double album release and offered up an excellent Super Deluxe package at $70.

And they get opening week sales of 49,500. Assuming those sales are a mixture of Super Deluxe and Normal releases, the gross return is still pretty impressive. Then they had second week sales of 10,200. Third week sales of 4,000. Fourth week sales of 2,800. After four weeks, the band had moved over 60,000 units of the “Ascension” album. Then they went on a year-long victory lap around the world. During that tour, “Descension” comes out, three months after “Ascension” and it moves 40,600 units.

Again, you do the math on gross sales.

It’s hard making money in music, there is no doubt about it, but so is every business enterprise. There is no guarantee that every start-up will succeed, and it’s the same deal for artists. But history has taught us one thing. The artists that stick it out, percolating on the fringes, do end up crossing over. Pink Floyd, Yes, Metallica, Iron Maiden, Def Leppard, Nirvana, Pearl Jam, Nine Inch Nails and Disturbed are just a few acts that come to mind quickly. And then, the sky is the limit.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Piracy, Unsung Heroes

Some Songs Starting With ‘Y’

YOUNGBLOOD Audrey Horne

There is something unique when members from death/extreme metal bands end up crafting retro sounding rock albums.

Sweden’s “The Night Flight Orchestra” featuring members of Soilwork and Arch Enemy are one such band. Actually TNFO’s new album due out in June was a pure blind pre-order for me. I know some artists lament the internet and wish for the good old days of record label gatekeepers and monopolies. However if those days still existed, bands like The Night Flight Orchestra and Audrey Horne would never have been released in Australia. To me there is no doubt that the internet is there to spread music on a global scale and it is a shame that the record labels have been dragged kicking and screaming into this global world.

Going back to the story, the original band that came from extreme metal bands is Norway’s “Audrey Horne”. The band was formed in 2002. “Youngblood” is their fourth album released in 2013. That intro groove especially when the drums come in remind me of early Black Sabbath. Hell, even the vocal tone reminds me of Ozzy.

They say he’s been around forever
I’m pretty sure he taught the devil to steal
And somewhere down the line… they cut a deal

The solo section reminds me of the Thin Lizzy harmonies merged with Scorpions Euro Metal influence and that retro sounding lead in the outro is brilliant. And no one even knows it. The YouTube clip is approaching close to 14,000 views.

YEAR TO THE DAY Van Halen

The biggest change to Eddie Van Halen’s unique style of crafting rock songs was Sammy Hagar. Don’t get me wrong, I loved the Van Hager period of pop metal/rock songs. It was a total departure from the more chaotic rock abandonment style of the Roth era. Of course I know that there are songs from the Roth era that follow a pop formula like “Jump” and both eras bring back a lot of great memories.

Then the split with Hagar happened. Roth was back in, talking/singing over “Can’t Get This Stuff No More” and “Me Wise Magic” from the 1996 “Best Off – Volume 1” compilation. You can hear musically where EVH was progressing. It was more a throwback to the beautiful chaos of the pre-Hagar era, however with a touch of progressiveness.

Then the split with Roth happened again and Gary Cherone was chosen to write lyrics over the bed of chaotic musical progressions created by EVH.

The period of the “Van Halen III” album is bitterly debated amongst people and always compared to the previous versions of the band. To me it was just another era for the band and good enough to stand on its own feet. However it is not as glorious as the other eras and the 36,880 views this song has on YouTube is proof of that.

I woke up to yet another day
Grown to expect, expect more of the same

Conformity. It’s the new suicide these days. The song peaks at the right time and then it quiets down when it needs to. The 12/8 blues groove just adds to the pull and release tension of the music. Underpinning it all is EVH. He owns this song. From fingerpicked verses, to fleet fingered solos to holding down a blues groove, the song has it all.

YOU’RE NOT ALONE Revolution Saints

The supergroup project featuring Deen Castronovo on vocals/drums, Jack Blades on bass and Doug Aldrich on guitars playing songs written by Alessandro Del Vecchio. This is a good song for a ballad. There are two versions on the album, I actually enjoy the version that features Arnel Pineda on vocals.

It’s a ballad for the ones that haven’t heard it. Check it out.

YOU’VE GOT TO STAND FOR SOMETHING John Cougar Mellencamp

From the mega selling “Scarecrow” album released in 1985.

You’ve got to stand for something
Or you’re gonna fall for anything

Although I don’t agree with John Cougar Mellencamp’s views on blaming search engines for piracy/copyright infringement, I at least admire him for taking a stand on a situation, much like the lyrics above exemplify.

In the end copyright infringement/piracy is an availability problem not a search engine problem. See how all of the large-scale piracy is now related to locked up TV content. Streaming and Spotify’s free tier is a piracy killer.

The “Scarecrow” album had a lot of other “MTV” songs, however “You’ve Got The Stand For Something” was my favourite.

I saw Miss America
In a girly magazine
I bet you saw that too

Love it. It’s a brilliant lyric as it is so tongue in cheek and funny that it doesn’t come across as cheesy at all. Everyone would get it. The whole song is littered with moments in time.

YELLOW TEETH Protest The Hero

“Yellow Teeth” is from the fan funded “Volition” album and man the songs lyrics are littered with truths about people’s judgement of others.

A man is nothing more than what others claim he is,

Judgement by others…

I can’t be the only one losing sleep
over things I should or shouldn’t have done.

The lies spread by others.

YYZ Rush

If you want to hear the major influence on Dream Theater’s sound on the first two albums “When Dream And Day Unite” and “ Images And Words” then look no further than ‘YYZ’ from Rush. For an instrumental it is packed with what I call today Dream Theaterism’s.

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Guitar Heroes

“There are guitar heroes and there are band guys. Guitar heroes are the top dogs – whatever they say goes. Band guys are team players, committed to the chemistry of the whole. Steve Howe is a band guy from way back.”

October 1989 Guitar World…

Players like Zakk Wylde, Slash, John Petrucci and Marc Tremonti could easily be classed as band guys. James Hetfield is all about Metallica and of course there are many more that have come and gone.

In that same issue George Lynch spoke about his relationship with Don Dokken and how his new band Lynch Mob is a band that will not have a revolving door of musicians just because the band leader might have woken up on the wrong side of the bed. We all know how that turned out.

So it got me thinking about guitar players who are plying their trade day in and day out without getting the recognition they really deserve. It’s tough to be an artist regardless of era. Today, the main focus is on money. However music slays money all the time if done right and when it is done right it usually generates a pile of it anyway.

And I started focusing on two guitar bands that are doing the rounds at the moment. The only criteria I used is that the guitar partnership was formed/created at the start of the 2000’s with their respective bands.

Tom Englund/Henrik Danhage

Evergrey is about to make twenty years in the business and they are stronger than ever in popularity. Thank Tom Englund for keeping the flame burning. They are a band that doesn’t go out to write hit singles however some of the fan base believe they did just that with the “Monday Morning Apocalypse” album in 2006. For me, Evergrey is Evergrey. Dark, honest, melodic and hopeful.

The Englund/Danhage partnership started in 2000, ceased in 2010 and rekindled again in 2013. Clearly the magic is still there. For the uninitiated check out the albums “Hymns For The Broken”, “The Inner Circle” and “Torn”.  “The Inner Circle” album gave me a whole new inspiration to create music again.

They are the antidote, the complete opposite of our phony culture.

Zoltan Bathory/Jason Hook

Five Finger Death Punch are record label darlings at this point in time. With the first three albums all going Gold and the current Volumes 1 and 2 both pushing close to that mark what isn’t there to like from a record label point of view.

Underpinning the mighty PUNCH is the rhythm playing of Zoltan Bathory. Rooted in European metal and its modes, with a dash of hard rock and melodic death metal, Bathory consistently delivers head banging, foot stomping riffola. And no one could have predicted the success that would come.

The Bathory/Hook partnership started in 2009. For the uninitiated check out “War Is The Answer”, “American Capitalist” and “The Wrong Side Of Heaven Volume 1”.

And yes, Five Finger Death Punch are consistent sellers proving once again, people will invest their time and money if they believe in the MESSAGE!

Adam Dutkiewicz/Joel Stroetzel

This partnership started before 2000, however Dutkiewicz was the drummer back then. But in 2001, Dutkiewicz took up the guitar again and a whole new era kicked off.

For the uninitiated check out “The End of Heartache”, “As Daylight Dies” and “Disarm the Descent”. “As Daylight Dies” was an important album for me, as it combined melodic vocals, with brutal riffs and technical playing. Even though the band is not classed as a progressive band, they are progressive. It is a shame that in 2014, progressive music is seen as how fast and technical you can get, where in the past progressive music didn’t mean that. And that is the definition that Killswitch Engage inherits.

Robb Flynn/Phil Demmel

They are like an old act that took four albums to find their voice and hit a groove. And what a groove they found in “The Blackening”. Enough said.  Also “Unto The Locust” is no slouch either and from what I have heard so far, “Bloodstone and Diamonds” is shaping up to be a monster.

Their Machine Head partnership began in 2003 although they knew each other from their time spent in Vio-Lence, it wasn’t until they got together to write the follow-up to the backs to the wall comeback album, “Through The Ashes Of Empires” that they set a new standard in metal and thrash circles. A three-year touring cycle followed. A deserved victory lap for a brilliant album.

And the thing about Robb Flynn that I like is that he fights back. If he is wrong, he apologizes however if he is not wrong he defends himself. Just because someone is criticizing him it does not mean they’re right. And Robb Flynn doesn’t give in so easily.

Claude Sanchez/Travis Stever

Coheed and Cambria have played a vital role in my developing skills as a songwriter. The “In Keeping Secrets of Silent Earth” and it’s follow up, “Good Apollo, I’m Burning Star IV” showed what can be achieved when you mash-up so many different styles into a story line. “Welcome Home” is a perfect example. It has punk elements, pop elements and classic rock elements. “In Keeping Secrets of Silent Earth” they showcase prog rock, atmospheric rock and classic rock with a twang of modern rock.

In other words, Coheed and Cambria are unlike anything else. They are so far from the me-too artist that is always trumped up by the media reporting outlets. An artist tests limits and Claude Sanchez definitely falls into this space.

Synester Gates/Zacky Vengeance

There is nothing about Avenged Sevenfold that hasn’t been planned and analysed to the smallest detail. Before they even started they decided on stage names, which is a throwback to the classic rock artists and the Eighties metal heroes. With their BLACK album “Hail To The King” they finally have songs that just rock on the stage.

I witnessed the energy the new songs output compared to the older more complex material. In relation to guitar playing, check out “Afterlife” and “Second Heartbeat”.

Even the mighty Zakk Wylde said that Gates is “the torchbearer for the young kids now to play solos, learn the scales, and develop a feel.”And with Synester’s influences ranging from Zakk Wylde, Dimebag Darrell, Slash, John Petrucci, Allan Holdsworth and Frank Gambale, a torchbearer he is.

Luke Hoskin/ Tim Millar

These guys are a perfect example of succeeding through hard work and hewing to their own vision and refusing to adjust to others’ input. While other artists might have had more of the limelight, all this did was allow the Protest The Hero guys to refine their song writing in relative obscurity.

For definitive albums, you can’t go past their new one “Volition”. Funded by the fans and written for the fans.

Matt Heafy/ Corey Beaulieu

Many of us are hooked by something. Trivium is one such band that hooked me. I put it down to their cover version of “Master Of Puppets”. Hell, they sounded better than Metallica.

And the thing that really connects with me is that they are always exploring themselves as artists. They don’t know if they are on the right path, but they are always trying to get there and that is important.

“Shogun” will be seen as their masterpiece album however songs like “In Waves” and “Strife” have proven to take a life on their own. I am really looking forward to their gig with In Flames in November.

Jake Pitts/Jinxx

With so many hard rock or modern rock bands out there, who does a person decide what band to gravitate to as our time is precious.

Having two guitar players that bring back memories of the early eighties is a good start. And that is where Black Veil Brides come in. Now the vocals are hit and miss but there is no denying the quality of the guitar playing and the song writing.

Dee Snider even called them “rockstars”.

Matthew Tuck/Michael “Padge” Paget

A similar set up like Trivium and their career trajectory is almost identical.

Like “Shogun” for Trivium, “Scream/Aim/Fire” is a definitive thrash metal album for Bullet For My Valentine.

Then there are songs from “Fever” and “Temper Temper” that have taken a life of their own. In this case “The Last Fight” and “Breaking Point”.

With so much new music, I usually stop paying attention and go back to my favourites. The above artists have proven themselves since the start of the 2000’s to become my favourites. For other up and comers, yell at me to notice you and I will ignore you. Yell a little bit more, and I will just retreat and burrow down deeper into my favourites.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

My Own Top 40 List Based On iTunes Play Metrics

I made the upgrade from the iPhone 5 to the 6 and when I synced up the old phone to iTunes to back it up, I saw the top 30 songs that did the rounds over the last 12 months.

1. Lift Me Up
Five Finger Death Punch
The Wrong Side Of Heaven and The Righteous Side Of Hell Volume 1
Released: 2013
Plays: 1481

What can I say, “The Ultimate Sin” influence just connected with me and I kept on coming back to the song over and over again.

2.Shepherd Of Fire
Avenged Sevenfold
Hail To The King
Released: 2013
Plays: 1319

Any song that can combine “Enter Sandman” and “Trust” from Metallica and Megadeth deserves attention.

3. West Ruth Ave
The Night Flight Orchestra
Internal Affairs
Released: 2012
Plays: 1271

What can I say, the Kiss “I Was Made For Lovin You” vibe connects and that Chorus melody is infectious.

4. A Day in My Life
Five Finger Death Punch
The Wrong Side of Heaven & the Righteous Side Of Hell, Vol. 2
Released: 2013
Plays: 1071

Five Finger Death Punch have two entries in my top 5. This one is a classic from Volume 2. The chorus is indelible.

5. Angel Of Mercy
Black Label Society
Catacombs Of The Black Vatican
Released: 2014
Plays: 1124

The monster that is Zakk Wylde returns with a classic. The song opens up for Zakk’s masterclass in soloing.

6. Be Somebody
Thousand Foot Krutch
The End Is Where We Begin
Released: 2012
Plays: 996

The song just flows that it sounds effortless. Brilliant.

7. Used To Be
Arrows To Athens
Kings And Thieves
Released: 2011
Plays: 743

Very surprised by the album when I came across it this year.

8. Mist
Protest The Hero
Volition
Released: 2013
Plays: 660

I thought this song would have been higher as i certainly feel like I have played it a 1000 times. Guess I’ll be a Newfoundlander.

9. Conquistador
Thirty Seconds to Mars
Love Lust Faith + Dreams
Released: 2013
Plays: 557

The riff owes a lot to Marilyn Manson’s “Fight Song” and when Jared Leto/backing vocals sing, “we will, we will, we will rise again” you can just imagine Freddie Mercury singing “we will, we will rock you”.

10. Heritage
The Kindred
Life In Lucidity
Released: 2014
Plays: 419

Love the band formerly known as “Today I Caught The Plague”. The message in this song sums up exactly how I feel about culture, we build on what came before.

11. Fly On The Wall
Thousand Foot Krutch
The End Is Where We Begin
Released: 2012
Plays: 403

Another song that just flows effortless from the fan funded “The End Is Where We Begin” album.

12. Fallen
Volbeat
Beyond Hell Above Heaven
Released: 2010
Plays: 387

Our Danish heroes deliver a rockabilly metal classic.

13. Draw The Line
Disciple
O’ God Save Us All
Released: 2012
Plays: 322

The lyrical content connects and the song is a great pop ditty from a band that borders on metal, rock and Christian gospel.

14. Tuesday’s Rain
Asphalt Ballet
Asphalt Ballet
Released: 1991
Plays: 223

A brilliant song that got lost in the seismic shift of 1991/92. You were either in or you were out. Asphalt Ballet was deemed to be out.

15. Strife
Trivium
Vengeance Falls
Released: 2013
Plays: 222

With a Judas Priest sing along intro, Trivium deliver with “Strife”. Go on Spotify and you will see that it is getting some serious traction.

16. Denial Waits
Ashes Divide
Keep Telling Myself It’s Alright
Released: 2008
Plays: 215

This song is unique and in a league of its own for production, craftsmanship and melodies. A classic that deserves more attention.

17. High Wire
Badlands
Badlands
Released: 1989
Plays: 210

If Jake E.Lee wants Red Dragon Cartel to reach a certain level of success and be ubiquitous than HE needs to write songs that are better than “High Wire”.

18. Hail To The King
Avenged Sevenfold
Hail To The King
Released: 2013
Plays: 209

What can I say, who doesn’t like a song that reminds them of AC/DC and “Thunderstruck”.

19. American Slang
The Gaslight Anthem
American Slang
Released: 2010
Plays: 200

The song that Bruce Springsteen and Jon Bon Jovi wish they wrote.

20. Lick It Up
Kiss
Lick It Up
Released: 1983
Plays: 197

The song that saved Kiss’s career.

21. Rainbow in the Dark
Dio
Holy Diver
Released: 1983
Plays: 195

The Corey Taylor version from the Dio tribute album appears further down the list. An infectious song just tattoo’s itself on the skin and remains forever.

22. The Last Time
Badlands
Voodoo Highway
Released: 1991
Plays: 194

If Jake E.Lee wants Red Dragon Cartel to reach a certain level of success and be ubiquitous then HE needs to write songs that are better than “High Wire” and “The Last Time”.

23. Moth
Hellyeah
Blood For Blood
Released: 2014
Plays: 177

Clearly the best song on the new album.

24. Live In Love
Times Of Grace
The Hymn Of A Broken Man
Released: 2011
Plays: 167

This should be added to the set list of Killswitch Engage, it is that good.

25. Until It’s Gone
Linkin Park
The Hunting Party
Released: 2014
Plays: 167

It’s a return to the Linkin Park trademark sound.

26. Attack
Thirty Seconds to Mars
A Beautiful Lie
Released: 2005
Plays: 147

The song that got me into the band. A pure masterclass in electronics, industrial and fuzzed out rock.

27. End Of My Rope
Asphalt Ballet
Asphalt Ballet
Released: 1991
Plays: 139

From a band that deserved way more than what they got.

28. Hell Or Hallelujah
Kiss
Monster
Released: 2012
Plays: 135

The best song that Kiss or Paul Stanley has written since “Psycho Circus”. Mmm, “Live To Win” was also pretty good, however that was from Paul’s solo album of the same name.

29. Wolvish
The Kindred
Life In Lucidity
Released: 2014
Plays: 122

Progressive music the way it should be.

30. Watch You Bleed
Five Finger Death Punch
The Wrong Side Of Heaven and The Righteous Side Of Hell Volume 1
Released: 2013
Plays: 121

Another chorus melody that is ubiquitous.

Other songs outside the Top 30 are as follows:

31. Rebellion
Linkin Park
The Hunting Party
Released: 2013
Plays: 103

It was like System Of A Down never went away. Having Daron Malakian on it doesn’t hurt at all.

32. Orestes
A Perfect Circle
Mer de Noms
Released: 2000
Plays: 103

This song was pivotal as my development as a songwriter. Much in the same way that Evergrey showed me that good music is still being created from a metal point of view, A Perfect Circle showed me the same from a progressive art rock point of view.

33. Wrong Side Of Heaven
Five Finger Death Punch
The Wrong Side Of Heaven and The Righteous Side Of Hell Volume 1
Released: 2013
Plays: 93

The emotion grabs me. One of the best ballads that FFDP have created.

34. It’s Time
Imagine Dragons
Night Visions
Released: 2012
Plays: 84

The main vocal melody is the same as a melody for an instrumental song I wrote for my wedding. So it connected from the outset.

35. Key Entity Extraction I: Domino The Destitute
Coheed and Cambria
The Afterman: Ascension
Released: 2012
Plays: 83

What can I say, when the “Wasted Years” like intro starts off, I was hooked.

36. Line Of Fire
Vandenberg’s Moonkings
Vandenberg’s Moonkings
Released: 2014
Plays: 79

The mighty Dutchman is back and he sure knows how to turn it up to eleven.

37. Out Of Reach
Vandenberg’s Moonkings
Vandenberg’s Moonkings
Released: 2014
Plays: 73

An emotional roller coaster that straps you in and doesn’t let you go.

38. Rainbow In The Dark
Corey Taylor
Ronnie James Dio – This Is Your Life
Released: 2014
Plays: 73

Corey does a stellar job on the vocal.

39. When Truth Lies
Vanishing Point
Distant Is The Sun
Released: 2014
Plays: 69

One of the most consistent and best progressive metal bands to come out of Australia.

40. Coming Home
Avenged Sevenfold
Hail To The King
Released: 2013
Plays: 63

Synester Gates goes to town on this song. That whole minute plus lead break is beautiful.

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“Why Do You Do What You Do?” And Guess What! “Rock Is Not Dead”

Gene Simmons from KISS declared that “Rock is finally dead” which stirred up a lot of debate in the music industry. Dee Snider was one of the first to post a rebuttal. Then came Dave Grohl’s rebuttal and recently it was a diplomatic Slash. Basically everything that he said I more or less agree with.

“The music business itself is not catering to rock ‘n’ roll at all. And if you’re aspiring to be a guitarist or a drummer or a singer in a rock band and trying to make your way up the ladder, the obstacles are much bigger than they were when I first started.”

The music business does cater to rock’n’roll however it is the recording business that doesn’t cater that much to it. The majority of the labels monies are focused on the pop stars singing Max Martin songs.

“The rock ‘n’ roll audience is rabid. It’s huge and just as alive and kicking as it ever was.”

That’s god damn right. The audience for rock music is there. Also with so much rock music coming out right now, that is the evidence right there to prove that rock is very much alive and kicking.

And that is a biggy.

With so much rock music being released every day, how is the rabid rock audience going to find it and hear it. Apply simple supply and demand economics to the equation. When the record labels controlled the distribution, the music that was released and when it was release, the actual supply to the fans was limited even though demand was high. Now with all of those barriers of entry torn down, the supply of new music is constant. And even though demand is still high, our time is limited.

Another big difference is that the way we consume music. It is still a very fragmented marketplace. Think about it for a second.

There are the usual CD sales. Amazon is still a big player in this regard along with the record labels and the unique limited deluxe editions they offer. In addition the brick and mortar stores still exist that cater in sales. Then there is the sales of MP3’s. Apple is the big player here, while Amazon offers AutoRip features on CD’s sold.

Then there is streaming. You have Spotify type streaming and the radio style streaming of Pandora. Terrestrial Radio is still there as well. So as an artist it is a confusing time. Hell, even the cashed up labels are confused as to what needs to be done as they still rely on the nuclear bomb style of marketing to push new acts or new music from established artists.

“If you’re really passionate about the kind of music you wanna do and you’re not looking at it from a dollars and cents point of view, but you just want to create new music and somehow go out there and play live and get it out there, that passion has to be honed in and it has to be real.”

So what is your view of success?

Do you have a short-term view on measuring success or a long-term view? Is success your main motivator for creating music because if it is, there are risks in a short-term view of measuring success and there are risks in having success as your main motivator?

It comes down to the “Golden Circle” idea from Simon Sinek. “How” is in the centre, surrounded by the “Why” which is then surrounded by a larger circle called the “What”.

Apply those principles to a musician. A musician knows that what they do is to write and perform music. A musician knows how to write and perform music but do they know WHY they do it. If a musician’s “WHY” is solely to make money then they need to be reminded that their “WHY” is a “RESULT” of “WHAT” they do.

As Sinek explained, people don’t buy what you do, they buy why you do it. And if you don’t’ know why you do what you do, then how will you ever get someone to buy into it, and be loyal, or want to be a part of what it is that you do.

A perfect example of a simply WHY can be found in Zakk Wylde and Black Label Society. The WHY is to get dressed in your BLS Chapter colours, get together at the show and drink a lot of god damn beers. And guess what. People responded to that WHY in the thousands. They want to let their hair or goatees or beards down and down a few brewskis.

Protest The Hero focused on the WHY on their fan funding campaign for the “Volition” album. They told their fan base that their time with record labels has resulted in the labels telling the band that they have no fan base and that they are not a viable option for a label to support. The fans wanted to show that is not the case. And the best way was for the fans to be a part of what Protest The Hero wanted to do, which was to record an album, promote it and tour on the back of it. The fans didn’t care how they did it because we bought into the WHY they were doing it.

Claude Sanchez’s WHY for Coheed and Cambria is to tell the Amory Wars story and guess what, thousands upon thousands of people bought into it. Comics, Albums, Novels, T-Shirts, Deluxe Packages, Live Shows and Vinyl Re-Issues. You name it, we have supported it.

So ask yourself, why do you want to be  a musician?

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