A to Z of Making It, Copyright, Music, My Stories, Piracy

The Week In Destroyer Of Harmony History – October 17 to October 23

4 Years Ago (2017)

METAL T-SHIRTS

My then five year old had to draw his family in kindy class. In the drawing he had me drawn with a black T-shirt and black shorts.

When they say “Take the Black” in “Game of Thrones”, a metal/rock head says, “pffft, we’ve already done that”.

All though I’ve morphed to plain black tees as I have gotten older, I still break out the metal and rock t-shirts now and then.

When I first got together with my wife, I had a Posion T-Shirt with the sleeves cut off and she had dance music playing in the car.

I asked her if she had anything else.

The answer was no.

I asked her if she would be okay if I introduced some new music in the car.

She said okay.

The next day, I had the rock and metal mix tapes ready for indoctrination.

At first it was the more commercial sounding rock and metal.

Secretly the dance tapes ended up in a draw in my room. It was many years later that she asked what happened to those tapes.

\::/

ALBUMS

I started this post with “Just put out the damn album”.

When we laid out cash for the 10 to 15 albums we used to buy a year, we had time to digest and live with the music for a long time so we were okay with the lead up.

But.

The 8 week lead up to the release is too much these days especially when the LP run could be over in a month after it’s released.

That’s right.

That’s how fast new albums disappear from the conversation in the current environment.

The first week sales that might look great on paper are irrelevant.

Check the second week streaming numbers. Then the third, then the fourth and so on. Those numbers will show you if the fans care for the music or if only the press (that the marketing team has paid to promote your product) cares.

And people will complain about streaming revenue and how it doesn’t pay enough. Control your rights, have a song that people connect with and you will be paid well and forever.

If investment firms are cashing in, it’s because streaming pays. But it pays the organization who controls the rights.

YouTube, Spotify, Apple Music and all the rest will pay forever.

Isn’t that better than the one off transaction between the record store and the fan?

That fan could have purchased the album, taken it home, played it once and traded it.

Maybe that fan played the album a million times. But the artist wouldn’t know that behaviour. 

Data tells us what’s hot and what’s not. And like it or not, it’s always been about the hits. To me a hit isn’t the song that takes the number 1 slot on a chart.

“Fear Of The Dark” or “Hallowed Be Thy Name” or “Creeping Death” or “Fade To Black” or “Master Of Puppets” didn’t set the charts alight but the fans made those songs hit’s. Convert staples.

We don’t live in 1989, where mediocre stuff on the radio gets some traction because of the marketing/hype dollars invested into the promotion. We live in the era of connectivity and virality and hits and streaming that pays forever.

But artists need to release a continuous stream of product to win.

TRIBUTE

It’s my bible.

I played the cassette tape to death trying to learn every riff and lick. And when I couldn’t pick it all up, I shelled out $50 on Wolf Marshal’s transcription of the “Tribute” album and I spent a lot of hours woodshedding to it.

Even though Ozzy re-cut his vocals for the release there is no denying Randy Rhoads and his love for his instrument. The way he re-imagines his multi-layered guitar riffs from the studio versions and turns it all into one definitive guitar cut is brilliant. For any guitarist, new or old, this is it. It gets no better than this.

“Mr Crowley” was the first song I got stuck into. It has two shred leads and the way Randy combined those guitar lines into one definitive track for the “was he polemically” section is brilliant. And the outro lead is just one of those songs within a song lead breaks.

“Revelation (Mother Earth)” has a finger picked part at the start which is breathtaking, the interlude is subdued and relaxing but that outro is breathless. And the live tempo is much better than the studio tempo. 

“Children Of The Grave” was the next song I tried to learn after “Mr Crowley”. I love the way Randy plays the C#m riff on the 4th fret on the 5th string. That’s how I learned this song. It wasn’t until many years later I heard the Sabbath version and Iommi is down tuned to C#.

I must say, I love the tempo of this live version.

And that outro improv lead is brilliant especially when Randy starts to reference Ace ala “Love Gun”.

When I think of “Children Of The Grave”, I think of this.

“Goodbye To Romance” is the piece d’resistance in guitar playing. The jazz like chords in the verses, the arpeggio chorus riff and that guitar solo.

These day’s guitarists can do unbelievable and very advanced things on the guitar but do they have the song sense of Randy Rhoads.

JACK BLACK

My kids back then had been watching “School Of Rock” and “The Pick Of Destiny” on and off, so i did a \::/ salute to Jack Black for spreading his love of rock and heavy metal to the masses.

Because the movies capture what rock and roll is all about;

  • going against the grain, 
  • breaking rules set by the institutions/parents and having fun along the way. 

Let’s make sure it will never be forgotten. 

MY NINTH POST ON THE YEAR THAT WAS 1983

“Back To Mystery City” by Hanoi Rocks was covered. It’s unfortunate that most people know of Hanoi Rocks because of drummer Nicholas “Razzle” Dingley’s death due to being drunkenly driven by Mötley Crüe’s Vince Neil.

All death is tragic. And I remember reading an interview (I think it was in Faces) that if Razzle’s didn’t join in 1982, the band probably would have broken up. And then his death in 1985 ended the band.

“Speaking in Tongues” by Talking Heads is mentioned. “Burning Down the House” sold the album. It was everywhere. One of my hard rock bands in the 90’s even covered the song in a rock context.

“Streets” was the creative musical outlet for Steve Walsh in between his departure from Kansas.

The debut LP was released in 1983 on Atlantic Records. The deal was negotiatied with one manager and destroyed by their next manager after he argued with the President of Atlantic Records, Doug Morris.

So Atlantic just released the albums with no promo and if they stuck, good. But they didn’t stick. And they never released the albums on CD while they controlled the rights.

Steve Walsh even got a lawyer to get the albums back from Atlantic and Rock Candy re-released the Streets albums recently.

So before people beat up streaming, they need to understand how it was back then and the monopoly the labels had to kill or break a career.

The Eric Martin Band released a great melodic rock album called “Sucker for a Pretty Face”.

And I still don’t understand how “Burning” from Shooting Star wasn’t a big hit.

Maybe because they were on Virgin Records, a label known for new wave and running low on funds, so when a rock album landed in their laps they had no idea how to promote.

But the truth is that the bands first managers were stealing from em, so the band fired em.

And because these managers used to work as record promotion guys, they blacklisted the band to the radio stations.

Meatloaf released “Midnight At The Lost and Found” but it was lost as “Bat Out Of Hell” was still selling like it was a new release.

And Aldo Nova was trying to capture the highs of “Fantasy” with “Subject”.

8 Years Ago (2013)

STREAMING

The public has voted. It prefers streaming.

You would think the war is over. But it’s not.

Spotify pays millions to the copyright holders.

Now unless the artist is a DIY artist who controls their own copyright, or Metallica or Motley Crue who own their masters, most of the copyright holders are the major labels. So the labels are raking it in.

There is also a term doing the round, called “Black Box Revenue.” This is the name given to income that the record labels collect that cannot be directly tracked to the recordings of a specific artist.

To put it all into context, streaming services pay the labels an upfront fee to access their catalogues. In addition, the services then pay the labels royalties for each stream.

Yep the labels get paid twice because they “own” the masters that artists created.

Musicians always had to work hard to get somewhere, that part hasn’t changed and it will never change while others fly private on the backs of the hard work of artists.

THE LIES OF THE LABELS

During the recorded music industries heyday, there was this widespread idea, sort of like an unwritten law, that we (the fans of music) could purchase music and own it, the same way we purchased and owned the toaster and any other commodity.

Of course when it comes to music, its never that simple.

What the music fans actually purchased was a non-transferable license to listen to the music under very specific and strict conditions. If you don’t believe me read the fine print.

We basically had the right to enjoy the music in private, over and over again.

METALLICA

I had been re-reading a lot of the magazines I accumulated during the Eighties and the Nineties and I finished reading a story about Metallica from the Australian magazine “Hot Metal”.

It was the June 1992 issue.

And in the interview James Hetfield was talking about the stage design and how they would have an area in the middle of the stage set aside for taping. The fans would have to buy a special ticket for the tape section area and Hetfield saw it as a cool thing to flood the market with bootlegs.

Metallica in 1992, wanted to flood the market with bootlegs. Metallica in 2013 had the following disclaimer on their Live Metallica website “Terms of Use”; Any violation of copyright laws may result in severe civil and criminal penalties. Violators will be prosecuted to the maximum extent possible.

KIRK HAMMETT

Kirk Hammett said that there hasn’t been any great bands “because of things like iTunes and streaming and social networking, it’s destroyed music. It’s destroyed the motivation to go out there and really make the best record possible. It’s a shame.”

You see, when you detach yourself from the streets and live in your ivory tower, you don’t see what is happening at ground zero.

Five Finger Death Punch is going GOLD and PLATINUM in a tough sales market. They have great numbers in relation to YouTube views and Spotify streams. Their albums have been selling up to the point of when their new one is released. Think about that for a second.

Shinedown are doing super numbers in relation to sales, YouTube views and Spotify streams. They have certifications to prove it as well.

Will we have the superstars of the Eighties and Nineties again?

Of course not, but we don’t live in a monoculture anymore.

We are living in the golden age of music access. The history of recorded music is at our fingertips and that is a good thing.

STREAMING vs OWNERSHIP

If I pay $120 for a Spotify Premium account, it means that i can listen to millions of songs.

If I buy $120 worth of songs from iTunes in Australia, I can only listen to 70 songs.

If I pay $120 for CD’s, I can pick up 5 albums with a potential of 50 to 60 songs.

BULLET FOR MY VALENTINE

I’m a fan.

The music that BFMV creates is very reminiscent to the hard rock / heavy metal music created between 1981 and 1986, before Bon Jovi released “Slippery When Wet” and the majority of bands started chasing the pop metal / pop rock “pot of gold”. It is basically the same music that I grew up on.

Metallica – CHECK
Iron Maiden – CHECK
AC/DC – CHECK
Slayer – CHECK
Megadeth – CHECK
Judas Priest – CHECK

Modern influences like Machine Head, Pantera and Metallica “Black” album period are also found in the songs. It’s probably why I connected with the band.

And that’s another wrap for another week.

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A to Z of Making It, Copyright, Music, My Stories

The Week In Destroyer Of Harmony History – March 22 to March 28

4 Years Ago (2017)

I always like to highlight some of the bullshit that Copyright spews up. For a law that’s meant to protect the artist, it’s a instantly abused so that Corporations benefit. And pretty soon, expect to see laws change that benefit investment funds.

I wrote about how the RIAA/MPAA are large perpetrators of fake news in the world. When billions of dollars are involved, these industries employ some of the most creative writers in the business to basically creating fictional works of fakery. Does anyone remember these ones.

  • Home Taping Is Killing Music And It’s Illegal
  • Copy a CD and get a criminal record
  • Piracy: It’s a crime
  • Piracy kills artists.

And I wrote about artists who made up by sharing their files with fans as unsigned artists and how some bands couldn’t include a song on an album because they couldn’t track down the original writer because of bad record keeping by the same organizations who claim to protect the artists.

Artists were also taking their labels to court for digital payments as Spotify was making inroads in the US market and these artists on deals pre tech were still getting paid on that old sale royalty deal.

The Spotify Release Radar was that good that I need to write about the artists and songs that appeared like “Midnight Flyer” by The Night Flight Orchestra.

My favourite Swedish supergroup of metal heads was back, playing the classic rock music I love. This time around, it’s about a galactic space opera, where the human race is pitted against female space commanders with pearl necklaces. It’s a brilliant James Bind script.

“Sinking Ship” by Harem Scarem and that funky groovy foot stomping Intro riff was on the list.

How good is Pete Lesperance on guitar?

Along with Harry Hess they have navigated 30 plus years of Harem Scarem, plus their solo work and side projects.

Other tracks that appeared are “Snakes In Paradise” by Crazy Lixx, “Never Was A Forever” by Honeymoon Suite, “Light Me Up” by Doom Unit, “Straight To The Top” by Creye, “Underneath” by Blacktop Mojo and “Big Sky Country” by KXM.

8 Years Ago (2013)

I was still on a Bon Jovi and White Lion deep dive into their catalogue. Here is a post of “We Got It Going On”. It’s the best song on the “Lost Highway” album.

I did a week 2 update on Bon Jovi’s “What About Now” album as it slipped from Number 1 to Number 7. In week one they had 101K unit sales to 29K units in week 2.

At the time, Mumford and Sons who after 26 weeks on the chart, was still moving 27,000 units of their album “Babel” and in total, “Babel” had sold 2,122,000 copies.

7 years later, the “What About Now” album still doesn’t have any certification.

Where does a band fit who where promoted as pretty hair boys in tight leathers but played a brand of hard rock that was technical and who also wrote about serious themes.

Thats the predicament White Lion found themselves in. “El Salvador” appeared on “Fight To Survive”, the anti war ballad “When The Children Cry” appeared on “Pride” and on Big Game, the band was singing about apartheid in “Cry For Freedom”, religion in “If My Mind Is Evil”, Greenpeace and the Rainbow Warrior in “Little Fighter” and violence in the family “Broken Home”.

Here is my review of the “Big Game” album.

And here was Part 2 of a Guitar World interview with Vito Bratta discussing the album.

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A to Z of Making It, Copyright, Music, My Stories

Sales vs Streams

Ryan Downey over at Stream N Destroy goes to some lengths to track what is hot and cold in the world of rock and metal and all the different sub genres that fall within.

The below Zombie and Queen stats are from his latest email blast, which can be read online here.

Rob Zombie, The Lunar Injection Kool Aid Eclipse Conspiracy
24,700 Album Units (Nuclear Blast Records)
Released: March 12, 2021
20.6k Album Sales, 2400 Song Sales
2.5M Song Streams this week

Queen, Queen
18,800 Album Units (Hollywood Records)
Released: July 13, 1973
54 Album Sales, 8k Song Sales
23.2M Song Streams this week

Check out the anemic album sales from Queen versus the song streams. 54 physical album sales vs 23.2 million song streams. This is why music and the catalogues of artists are becoming so valuable. People and especially investors have real data as to who is listening to what. Get people listening on streaming services and it will pay forever. And if you ain’t getting a slice of those payments, we’ll your deal needs to be renegotiated.

Once upon a time, when streaming started to be taken seriously, the record labels and Billboard had no idea what was hot or number 1. The Billboard charts didn’t correlate to what was played the most on streaming service. In other words the labels and Billboard were out of touch. So Billboard decided they had to bring streaming into the Charts equation and made their charts more like a mathematic assignment.

But at least the charts are now taking streams into account by using 1,500 streams as an album sale or unit. I still think it’s wrong to try a fit something new into an old metric, but hey what do we fans know.

Song sales also add up to album sales. 10 songs equal an album.

In Queen’s case, there is enough activity for those 23.2 million streams and 8K song downloads plus 54 album sales to equal 18,800 units.

Compare Queen’s numbers to Rob Zombie’s first week numbers.

There are 20,600 physical album sales from RZ versus 54 for an album released in 1973. While record sales will give people an instant quick payday and some bragging rights about charting, it’s streaming that will show if anybody is listening after the hype of the album release.

You would expect based on evidence right now, that RZ fans will be listening to his music in 40 years’ time. But will he keep replenishing his fan base enough to keep the streaming numbers. Because replenishing the fan base is the key to long term survival.

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Copyright, Music, My Stories, Treating Fans Like Shit

Vinyl and CD’s

How misleading can the labels and the RIAA be?

You’ve seen the headlines about vinyl sales surpassing CD sales.

And how vinyl sales brought in $232.1 million and CDs brought in $129.9 million.

But the report also mentions that Physical Album Sales including vinyl is at 27.9 million units and that vinyl on its own has moved just 8.2 million units.

So the other 19.7 units are CD sales. I guess vinyl hasn’t surpassed CD’s in sales, but it has surpassed it in revenue, which the headlines fail to mention.

$232.1 million divided by 8.2 million units is $28 per vinyl record. Which sounds about right on average.

$129.9 million divided by 19.7 million units is $6.60 per CD, which also sounds right.

What’s your preference?

I don’t really have one anymore, except the price being right. I will not pay more than $20 for a vinyl record unless it’s included in a deluxe box set. Then again, I’m happy paying less than $20 for a Family Streaming account.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Certified Sales And Reach

I’m digging the data that comes from Stream N Destroy.

Based on RIAA certifications (total album units certified by the RIAA) Iron Maiden has 6.5 million sales in the US.

Megadeth and Tesla are also sitting at the same certification amount across their catalogue.

Who do you reckon has the biggest audience when it comes to playing live from the 3 bands?

Which tells me that Iron Maiden must be the most heavily pirated band there is. Their sales of recorded music compared to their sales of concert tickets and merchandise just don’t correlate. They get the same attendance as Metallica would get, yet the difference in certified album units between the bands is huge.

Metallica is at 63 million certified units.

While Megadeth and Tesla do play live, the crowds they get compared to Maiden are very different but they have the same amount of certified album sales.

So sales of recorded music does not correlate to massive concert attendances.

David Lee Roth, Muse and Dokken are sitting at 3.5M certified units but Muse plays gigs to 15,000 people and are headliners for certain European summer festivals.

Dokken even at their height didn’t play venues that big nor did David Lee Roth as a solo artist.

Like with Maiden, the sales of certified units don’t correlate with the concert attendances.

Since the sales don’t correlate to the increased demand for concert tickets, is it illegal downloading or the access to music via streaming driving the growth?

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A to Z of Making It, Music, My Stories

Charts

I’m sure you have read or heard or skimmed the reporting of how Tool beat Taylor Swift for the Number 1 spot. High fives all round for the perfect execution of the album release.

Tool is in Week 1 and Taylor is in Week 2 of their respective release cycles.

My thoughts on the charts, is an industry holding on to the past. Combining physical sales with a certain number of streams which count like a sale. Come on, that by no means indicates what is hot or not.

Still selling CD’s and mp3’s, even though CD players don’t even come in computers or cars anymore. And mp3 players are obsolete. The iPod is dead. And the way my kids don’t even know what a Blackberry is, there will be kids in 10 years time who won’t even know what an iPod is.

Seen the article about how vinyl will outsell CDs for the first time since the 80s.

Does the majority care?

Of course not. The amount of people streaming is greater than the amount of people buying.

Streams are facts, harder to scam, but people still try. Streams give an indication of what people are listening to as there is no way for an artist to know how many times a CD or vinyl sale has been listened to.

And streaming pays forever, whereas a sale pays you once. You might feel rich now but you will be complaining in the future.

And the record labels have manipulated the charts from the start, because they know the media reports on it, like it means something. Maybe it showed how many records got sold once Soundscan came into force in the early 90’s, but before that it was based on how many albums got ordered by record stores.

And the last 15 years have shown us how the first week of sales are high and the stories are reported everywhere, but by the fourth week, it’s down to a trickle and by week eight, its underwater. And people move on. Music in general is more important than any particular album. It’s a sign of the times, the era we live in.

Sure, bands in the metal and rock genre create albums which sustain and reach some status, but it’s all because of a mathematical formula combining streams with physical.

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A to Z of Making It, Copyright, Music, My Stories

Take A Walk On The Stream Side

You can buy an album and never listen to it, however if you do listen to the purchased album, the artist has no idea how many times you played it.

Streams means you listened, and it tells the artist which song/s you listened to, even if it was in the background. It tells the artists from which area you are from. It arms the artist with tools to plan their tours.

And it’s rare that you will stream the whole album. You probably will only stream the songs which are your “hits” or if the album crosses over, maybe the actual hits.

And in the same way you cherry-picked your favourites and made that awesome mix tape, or CD once upon a time, you do the same in the digital era with a playlist.

And if artists want fans to buy albums, where do they expect the majority to play them?

Most computers don’t even come with a CD drive and most new cars also don’t have a CD drive either. As for those super expensive stereo systems from the 80’s, are now marketed to audiophiles.

And for iTunes files, its an overpriced offering compared to what is available. I stream and still buy some albums on CD throughout the year. It’s because I can’t stop buying. But the new generation is all about on demand and streaming. It’s a different market and artists need to adjust.

And if artists are waiting on just sales to get traction, they are operating in the old world. Without big streaming numbers, acts get no traction in the mainstream, but acts can have a career on the outer edges, satisfying their core, niche market.

Every artist should be getting their fans to stream. But we still get the voices against streaming services and how these services pay poorly. If that’s the case, you need to renegotiate your terms with the corporations which hold your Copyright.

But streaming shows your fans. If anybody is streaming your music a lot, they’re a fan, and they’ll pay to see you live and they will buy VIP tickets and merchandise and any special edition of an album you put out. Don’t you want to know that information?

And the chart that matters is one of listens. But artists still want sales and that number 1 Billboard spot (for bragging rights) and they package their album with tickets. Metallica did it with “Hardwired” and Jovi did it with their last two albums.

But seriously, is selling an album with tickets reflective of the albums success?

Of course not, it’s typical record label creative accounting. It might matter to the artist, but fans don’t give a shit. And remember, for an artist to have a career, it’s a relationship between fan and artist.

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Sales in 84 vs Sales in 90

In 1984, over 360 million units of recorded music got sold in the US.

In 1986, about 280 million units of recorded music got sold in the US. A huge reduction from 2 years ago.

By 1988, about 300 million units of recorded music gold sold in the US. Still a reduction from 1984, but an increase from 1986.

By 1990, about 320 million units of recorded music got sold in the US, with the majority of sales made up from CD purchases.

Between 1984 and 1990 there was a reduction of 11% in overall sales of recorded music however a big increase in dollars as CDs started to replace vinyl and had a better return for the labels which they kept in their balance sheets as a return on investment.

So if a band moved a million units of vinyl in 1984, and provided they still stuck together, you would expect their album in 1990 would sell about 890,000 units based on the trends.

And that same band who moved a million units in 1984 had a high chance of selling 834,000 units for their next album in 1986 because the reduction was even greater between these two years.

In relation to hard rock and metal, some bands had bigger reductions in sales than the 11%, some bands didn’t make it to 1990 and some bands bucked the trend and had an increase in sales.

Quiet Riot, Twisted Sister and Ratt are three bands that come to mind which followed this kind of trajectory. High selling albums circa 1983/84 to low selling albums or to just ceasing to be even together by 1990.

“Out Of The Cellar” by Ratt sold 2 million units in 1984 and “Detonator” their most solid album, only sold 500K by December 1990.

Van Halen’s “1984” album sold 4 million by October of the same year. “For Unlawful Carnal Knowledge” sold 2 million in 1991 when it came out.

“Eliminator” from ZZ Top came out in 1983 and by the end of the year it had sold a million units and by the end of 1984, it had sold 4 million units which means it moved 3 million units for that year. “Recycler” only moved a million units in 1990 when it came out.

Meanwhile, Bon Jovi went from a band who couldn’t move 500,000 units of their debut album in 1984 to selling 3 million units in 1986 with “Slippery When Wet”.

So when you think about the 22.2% reduction in sales from 1984 to 1986, Bon Jovi went against the trend here. With a reduced music buying public, they grabbed a larger share of it, more so than the other bands. And that large share, still provides Jovi with his victory lap.

And Jon Bon Jovi’s “Blaze Of Glory” album moved 2 million units in 1990.

And when fans of Quiet Riot heard “Condition Critical” and “QRIII”, it was a no brainer to jump ship and move to a better sounding and catchy band like Bon Jovi and Europe.

Actually Europe in 1986 didn’t sell much in the US, however by the end of 1987, they moved 2 million units in the US of “The Final Countdown” album.

However their “Prisoners In Paradise” album, didn’t even get to 500K units in 1992.

Motley Crue didn’t buck the trend either as their peak was “Shout At The Devil”. “Theatre Of Pain” and “Girls, Girls, Girls” became album’s to get the band back on the road because bands on occasions have low selling albums but tours that do great business at the box office. It wasn’t until “Dr Feelgood” hit the streets that Motley Crue went against the statistics and sold a lot more than others.

Iron Maiden is a band who didn’t sell multi millions of an album, but they cashed in on the live business and merchandise. Kiss as well.

In the end the base of hard core music consumers in the 80s who purchased music has stayed on average year after year. The only difference is we kept on shifting our allegiances.

The cost of purchasing music increased with CD’s and there was a period when CDs started to takeover people sort of stopped purchasing because of the price.

However when the 70s and 80s generation had grown up and started to repurchase their vinyl collections in the 90’s you get to that magical summit that the record labels always allude to when they talk about pre Napster. Between the years 1999 and 2002, CD units stayed above 900 million units.

And through it all, the record labels and the artists had no idea who their fans were. All they knew was a sale happened. If that sale led to the person listening to the album thousands of times or just once was not known.

So even though an artist might have sold 30,000 units in a city, it didn’t correlate to 30,000 fans. Hard rock bands in the late 80s had to cancel shows or play to half full arenas in cities where their record based on sales stats, sold well. But streaming stats tell the artist who is listening and from which city they are listening. A connection is made immediately.

P.S. Sale stats by RIAA Gold and Platinum database.

P.S.S. The total units sold came from the graph in this Spin article titled “Did Vinyl Really Die In The 90s”.

P.S.S.S. I started this post a while back and kept on returning to it, doing a little bit more than previously and sometimes I struggled with it.

But it all came together recently when a fellow blogger called Deke over at Thunder Bay listed his Top 10 posts of 2018 and he linked to a blog post over at 1001 Albums in 10 years.

And it all made sense how you can use a little bit of math to get your point across. So thanks to the WordPress Bloggers for posting and sharing their minds.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Convergence of Forces in 1986/87

After touring with AC/DC and Aerosmith for a year, I felt a little more aggressive. Some nights I would come up with something pretty, but after seeing Angus bash it out, I would say “Fuck pretty”.
Vito Bratta GW September 1989

This quote has remained with me for ages.

Vito Bratta is a guitarist who understands music and loves his instrument. His soloing is liquid joy and his rhythm work is complex.

So how does a musician who uses complex chord inversions and arpeggios to color a song compete for people’s attention against the blues based rock of AC/DC and Aerosmith, especially when those two bands had a head start of 15 plus years building up an audience.

Furthermore while Aerosmith sang about a dude who looks like a lady and a rag doll cutie, White Lion via Mike Tramp sang about the sinking of a Greenpeace ship. While AC/DC sang about woman as fast machines, White Lion sang about broken homes and violence in the home.

I remember a magazine reporter writing about how Mike Tramp introduced “Little Fighter” to metal kids when White Lion was opening for Ozzy. It went something like this;

Tramp: “You like to go to the fuckin’ Jersey Shore?” 
Crowd: “Yeah!” 
Tramp: “Don’t you get pissed off when you can’t swim because of the pollution?
Crowd: “Yeah!” (half-hearted)
Tramp: “Well, here’s a song about a group that’s doing something about it.”

White Lion toured with blues based hard rock bands for 12 months during the “Pride” period and there is no doubt that the rock vibe and party connection with the audience would have influenced Vito with the writing process of “Big Game”. But he didn’t want to just follow blindly what others have done before him so he tried to create something new, something interesting. But the majority of the pop music consumers don’t want interesting. They want carbon copies of what came before, something they can sing too, and something that is very uninteresting.

So “Big Game” was rushed. All because the label wanted to capitalize in the new-found interest in the band. But the label must have forgotten that MTV still controlled the public interest metric. If MTV played your band on the channel, you would sell a million plus. If they didn’t, you wouldn’t sell as much as you expected regardless of the quality of the music.

So with great power, comes great responsibility and MTV became a powerful and corruptible gatekeeper and for all its evil ways, it was still the best marketing tool to turn acts into global superstars.

But MTV didn’t play the video clips from “Big Game” as much as it played the clips from “Pride”.

And it’s funny when you look back to the 1986/87 period, the artists who had their biggest hits and sales during that period, never replicated those numbers again.

Bon Jovi never topped “Slippery When Wet”. Europe never topped “The Final Countdown”. White Lion never topped “Pride”. Whitesnake never topped their “self-titled” debut. Guns N Roses never topped “Appetite For Destruction”. INXS never topped “Kick”. Joe Satriani never topped “Surfing With The Alien”. Def Leppard never topped “Hysteria”. U2 never topped “The Joshua Tree”. Stryper never topped “To Hell With The Devil”.

There was something of a convergence during these years. MTV was well established by 1986 and massive, CD’s had taken hold by 1987, artists that had been around for a while had enough experiences on the board to write their masterpiece and fans of the 60’s/70’s rock movement had teenage families, so suburbia had cash to spend on entertainment due to low employment.

But with all things great, disaster was just around the corner. Black Monday happened on Monday, October 19, 1987, when stock markets around the world crashed. The single day drop was enough to scare people from spending and make people lose their jobs. Maybe it put a dent into the recording business for a few years, because from 1989 to 1999, the labels turned over billions.

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A to Z of Making It, Music, My Stories

Changes

Love him or hate him, one thing is certain. Nikki Sixx is a lifer in the music business and once he and Allen Kovacs got back control of Motley’s catalogue in the late 90’s, they went about reinventing his image and persona, until he became bigger than the rest of the Crue guys combined.

Sixx A.M. released “The Heroin Diaries” back in 2007. The album along with the book was an instant purchase because Crue was my favourite band in the 80’s. Their attitude, their pop choruses, the street life lyrics and their simple but effective riffage all connected with me. And even though I had many different guitarists’ as influences, Crue showed the world that you don’t have to be the most gifted musicians to write effective songs that connect.

The 10th year anniversary edition of “The Heroin Diaries” came out today, so I’m giving it a few spins. And you know what; it stands the test of time. It’s a pretty good album. My favourites still are “Life Is Beautiful”, “Accidents Can Happen”, “The Girl With Golden Eyes”, “Van Nuys” and “Pray For Me”. The first three songs I mentioned also get a 2017 treatment.

Man, 10 years is a long time in music. You could be here and then you could be gone. You could be the star of the scene or then you could be forgotten.

Think about it. In 1989, the Crue released “Dr Feelgood”. By 1999, the Crue was creatively non-existent. But that was back in the era of when the record labels controlled the industry.

The internet has given bands a longer life span. Yes, the net has created so much noise, which makes it hard to rise above, however the internet and piracy to a large extent has spread the music of bands to every single corner of the world. Which means that someone right now is listening to an artist they’ve never heard before. Changes are a-happening.

In 2007, Avril Lavigne had the best-selling record globally. She hasn’t released anything since 2013 and you don’t even hear about her in the news. But once upon a time she was everywhere. She might be the star again. There’s no reason why she shouldn’t. Fall Out Boy had the best-selling album in the U.S in 07 however Fall Out Boy has the rock work ethic and they have been consistently putting out new product since then. They have a new one coming in 2018. Some of it sticks and some of it doesn’t.

The TV show that was popular in 2007 is not here anymore and the pirate sites you visited to get your content fix are gone and there is a high chance you are paying monies to a streaming service. Because in the end, that’s all we really wanted, access to products. Not ownership. Changes are a-happening.

In 1997, used to be the sale was the transaction. In 2007, the label still saw the sale as the transaction because that’s all they knew but it was an irrelevant metric. In 2017, the label still sees that sale as the transaction. However, it’s the listen. While society and consumerism has changed at a rapid pace, the labels and the charts are still stuck in an old paradigm. If you don’t believe me, check out the news stories on how the algorithms for the Billboard charts are changing yet again. First they changed to count something like 1200 streams as a sale. Now they are changing again to weight listens from paid streaming services higher than freemium listens.

Seriously WTF.

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