Monthly Archives: October 2013

A to Z of Making It, Music, My Stories

Is Guitar World Still Relevant?

Once upon a time getting on the cover of a magazine was a sign of success or of dreams coming true. For the musical fan, the magazine was the only way that we could get any information from our favourite artists. The heyday for the metal and rock movements was the Eighties. Hundreds of different magazines appeared that covered certain genres and information was plentiful.

I started purchasing Guitar World magazines from January 1986. Any magazine that had content of bands/artists that I liked I devoured. Circus, Faces, Metal Maniacs, Rip, Metal Edge, Hit Parader, Guitar For The Practicing Musician, Hot Metal, Metal Hammer, Kerrang, Guitar School, Guitar One, Total Guitar, Guitar Player and Guitar.

So when I saw my favourite artists or guitarists on the cover of magazines I saw it as a sign of them making it. In all of the interviews, most of the guitarists said it was a dream come true to be on the cover of a Guitar magazine.

So how important is it to an artist to be on the cover of Guitar World today? I still subscribe to this magazine and I had all the issues for the year mapped out in front of me.

This is the cover roll for 2013.
December – Nirvana – In Utero Anniversary
November – John Petrucci
October – Synester Gates / Zacky Vengeance
September – Ultimate Prog Roundtable/Asking Alexandria
August – Jeff Hanneman Tribute
July – Tony Iommi and Ozzy Osbourne
June – Dave Mustaine / Chris Broderick
May – Brad Paisley
April – Orianthi
March – SRV “Texas Flood” Anniversary
February – The Who / Pete Townsend
January – Led Zeppelin Rides Again

Looking at the covers, I started to realise something.

Guitar World likes to play it safe. Sort of like a record label in the current environment. They are going for the sure bets, going where the money is. There is no onus on going out there and taking risks. They are looking for the hits, so that they can sell advertising.

If the “legends” have something happening or an anniversary of an album, it is a good bet that they will get a cover. Led Zeppelin, The Who, Stevie Ray Vaughan, Tony Iommi with Ozzy Osbourne and Nirvana. 5 issues out of 12 devoted to “legends”.

Then you have the tribute piece, which in this case it the Jeff Hanneman issue. Expect one to come out for Lou Reed soon.

Then it is focusing on the stars that have been proven successful previously in the magazine, like John Petrucci, Dave Mustaine and Avenged Sevenfold, who of course wouldn’t even be considered unless they have new releases coming out.

Then it has the obligatory issue with a woman on the cover. I actually liked how they covered Orianthi however the interview was a mish mash of information found on Wikipedia and PR rewrites. There was nothing there that couldn’t be found on the web.

The only issue that involved some ‘originality’ and some risk taking was the Brad Paisley issue however again after reading the interview piece, I was left wondering if the final printed version was re-written by a PR person of the artist.

Robb Flynn’s recent journal about the Through The Ashes of Empires anniversary, mentions the following in relation to mainstream media;
“The American metal media blacklisted us, magazines like Revolver told us, “we can’t cover you, but if you get to 50,000 copies we’ll give you an article.” When we got to 50,000 they said, “Well, when you get to 70,000 we’ll give you an article”. When we got to 70,000 they said, “well, the record is too old now.” The metal media of the time continued that blacklist well into “The Blackening” album cycle, when after that, they just didn’t matter anymore.”

So taking Robb Flynn’s comments and putting them up against the Brad Paisley cover issue, the originality comment I mentioned earlier doesn’t seem to fit. Brad Paisley has four pages of certifications on the RIAA Gold and Platinum database. His sales are well over the 50,000 and 70,000 ranges quoted, hence a cover.

Don’t get me wrong, each issue is still enjoyable and the lessons, plus the tabs are the reason why I still subscribe to it. However, with user posted tabs on the rise in greater numbers on the internet (along with peer reviews and edits), plus YouTube videos of guitarists covering their favourite songs, in addition to the artists themselves delving deep into the “how to play” department, does a magazine like Guitar World still have a relevance in today’s market?

It all depends on what Guitar World wants to achieve. People still like to read a nice interview however over the last decade all the interviews seem like they have been written by a PR team for the artist. Furthermore, artists can go straight to their audience today. The journals that Robb Flynn is producing are pure GOLD. So why would artists wait for the chance to appear in a magazine which could or could not happen.

Guitar World is in the business of selling advertising. It is using music and artists as it’s tool to sell advertising.

So if you are an artist, what does the mainstream press mean to your career?

In my point of view, no artist should equate mainstream press with success. Artists are on the front page for a day, and in most cases they are gone.

Has anyone read anything on Dream Theater’s or Black Sabbath’s new record the last few weeks? Dream Theater and Sabbath made a mistake. Their marketing campaign was better and larger than the music on the album. At the end of the day it’s what goes into our ears that matters. No one cares about the interviews or the press.

The publicity campaign worked once upon a time, however it doesn’t work any longer. If artists want to be around forever they need to understand that they need to grow slowly. If you peak, you should want it to happen deep into your career.

The only press that Megadeth is getting about their new album recently is that the Metallica Black album is outselling it on a weekly basis.

So what have we learned?

A cover on a magazine does nothing for your career. If you want to last in the music business, you need to earn it.

A scorched earth publicity campaign could see an increase in sales NOW. However, fans don’t want to be beaten upon the head every time you release music. In the end, great music will find its way to an audience.

The recording business is about listenability and repeatability. People could say that a track is good or bad. However will they play that track over and over again. That’s the reaction you want. If you plan to record, you need that track.

The goal of an artist is to write great songs otherwise say hello to obscurity. That is what gets people interested. Great music, great songs.

If you are not passionate about what you do you’re never going to make it. You need to be more into it than we are. You need to live for it.

For comparisons here is the list from 2012.

Holiday – Joe Perry (Legend)
December – The Beatles (Legends)
November – Billie Joe Armstrong (Safe Bet + High Sales Numbers)
October – Billy Gibbons (Legend)
September – Steve Vai & Tosin Abasi (Legend and Newcomer)
August – Van Halen (Legend + High Sales Numbers)
July – Slash (Legend + High Sales Numbers)
June – Slipknot (Safe Bet + High Sales Numbers)
May – Joe Walsh (Legend)
April – Van Halen (Legend + High Sales Numbers)
March – Lamb of God (Safe Bet + High Sales Numbers)
February – Pink Floyd (Legend + High Sales Numbers)
January – Billy Gibbons (Legend)

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A to Z of Making It, Music, My Stories

Question Everything – Inspiration From Killswitch Engage and Jesse Leach

After overdosing on the new Protest the Hero album “Volition” for some reason the last song “Skies” got me thinking about Killswitch Engage. So out come the headphones and on goes the new album “Disarm the Descent.” I haven’t listened to it since about July. Our favourites don’t last long in the times of today. With so much new music coming out, we move on very quickly. As Jesse Leach pointed out recently in an interview with Lithium Magazine, the title is a creative way of saying redemption or rising again.

“You’re in a state of your life where you’re approaching rock bottom and you find a way to pick yourself up again before you hit the floor.”

I came to Killswitch Engage late. I didn’t listen to their first three albums. The only song I heard was “My Last Serenade” back in 2004 and that was via a bass player friend. However at that time, nothing really connected with me and that was it. There was no urge to commit to the band for me.

Fast forward a few years and the “Guitar World” issue arrived in the mailbox. I don’t recall which month; however it was a magazine from 2007. At that time the magazine still came with a DVD of bonus content. One of the bonuses was a lesson from the Killswitch guitarists on how to play “My Curse” and after watching it, I was hooked.

So I asked my bass player friend to burn me all of their albums, which he did. At the time, I had no idea that vocalists changed, which after hearing “Alive or Just Breathing” in 2007, I realised that the tones of the vocalists didn’t match up. So what do we do when we need information? We Google. We click on Wikipedia. In addition, “My Last Serenade” suddenly mattered. The song sucker punched me and I was hooked. The timing was right in 2007, for Killswitch Engage to enter my life on a full time basis.

By the time, their 2009 self-titled album came out; I was purchasing it without even listening to a single note. As a bonus their back catalogue was on special at the time, so I picked them up as well and added the official releases to my collection. That is why I always say that no metrics can ever measure the reach or pull of a band at the time of a release.

Of course, sales data can show what is in demand at a certain point in time; however the reach and the popularity of a certain band or a certain album cannot be properly measured until years later. Remember that history is written by the winners. In music, the winners are the artists or bands that outlast the competition.

Going back to the different singers, since Jesse’s split with the band, he kept busy with other projects, like the stoner-rock outfit “Seemless” and the metalcore/hard-core influenced “The Empire Shall Fall”. During this period, he also appeared with Killswitch Engage, performing the track “My Last Serenade” alongside Howard Jones at the Roadrunner United concert in 2005.

Then in 2011, I was blown away by “Times of Grace”. Everything about that album connected with me on so many different levels. I saw “Times Of Grace” open up for “Machine Head” at the Uni Roundhouse in Sydney in February 2012. Adam Dutkiewicz had his leg in some form of a support cast and he still went ballistic on stage, commenting frequently that “Aussie girls are hot.”

In relation to “Times Of Grace”, I could hear the regret in some of the songs. When Jesse jumped ship from Killswitch he was fighting a pretty serious depression. He had just gotten married and he couldn’t deal with being on the road all the time and away from his new family.

Songs like, “Fall From Grace (my best song on the album)”, “The Forgotten One”, “Hymn Of A Broken Man”, “In The Arms Of Mercy” and “Where The Spirit Leads Me” capture the more personal side of Jesse Leach. I remember reading in an interview in the “Revolver” April/May issue with Jesse mentioning that at the time of leaving Killswitch he was “broken and unconfident”.

So when Killswitch Engage announced that Jesse Leach is the vocalist again, I was more than pleased. His redemption was complete. When Jesse left Killswitch Engage the album he worked on “Alive Or Just Breathing” was just another album in a burgeoning metalcore scene that helped to kick start the New Wave of American Heavy Metal movement.

Today, “Alive or Just Breathing” is seen as a classic. I always state that music is all about creating great music now so that it is recognised later for its greatness. As an artist grows their body of work takes on a new life of its own. It takes a while for something to be assimilated. Artists or bands have to hang in there long enough until they get their turn, getting better while they wait and releasing quality music.

“In Due Time” was the lead-off single.

“All that we suffer through leads to determination
The trials we all go through gives us the strength to carry on 
Something within us burns, desire feeds the will to live
A reason to believe I will see redemption”

As the chorus lyrics go, in due time, the shadows will gave way to the light. You just need to be patient and resilient. The words could even reference Jesse’s redemption to Killswitch and the knowledge that he had to go through all these trials so that he could come back a better person.

“A Tribute To The Fallen” has that hook that resonates. In my view this song should have led the album.

“With a new dawn we rise in renewed strength
Knowing we’ve just begun to fight this war within”

Think about all the crap that is going on in our democratic nations. Governments are spying on their own people. The Corporations and their lobby groups drive legislation. Government granted monopolies like the copyright industry are doing their best to kill innovation and when that fails, insert the corporations and their lobby groups. Transparency is promised however it doesn’t exist. Every communication is suddenly classified. Enables of pirated goods get more jail time than actual criminal offenders.

“New Awakening” has the legend behind it about how Jesse blew his voice while he was recording it in the studio. After the Doctor told him about the strain on the vocal chords, Jesse saw it as a badge of honour.

“There is more to life than this
We are more than just this flesh
We are alive and our time has come
For a new awakening”

It’s the Killswitch revolution. Killswitch wants you. Where do i sign? I’m all in.

“You Don’t Bleed For Me” connects with me because it more or less sums up our politicians and how even though they are voted in by the people, they do not work for the people. Of course there are the rare ones who do their best to speak for the people but in the end money wins the game.

“Fly your flag of righteousness
When underneath it is deviousness, it is greed and lies
Don’t pretend to know me you martyr of disgrace
With your plastic smile
I don’t believe a word you say
You don’t speak for me
You don’t bleed, you don’t bleed
You don’t bleed for me”

The closer “Time Will Not Remain”.

“None of us should be thought of as anything less than a potential to change the world”

What a lyric and what a statement. That is the reason why Jesse Leach’s return means so much to Killswitch Engage and to metal fans in general. He never stopped being who he was. He was not corrupted by the modern era. He questions social norms and ideals. He questions the crap our politicians and news outlets throw at us. He questions everything. The great vocalists always have something to say.

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Music, My Stories

The Game Of Rock Stars Claimed Vito Bratta

“I didn’t like them, and they didn’t like me!” said White Lion’s guitarist Vito Bratta as he tried to explain why bassist James Lomenzo and drummer Greg D’Angelo abruptly left the band at the end of their European tour.

“We didn’t fight – it was like me and Mike were a separate band from the two of them.”

Within four days they had recruited bass player Tommy T-Bone’ Caradonna – a veteran of Lita Ford and Alice Cooper’s backing bands – and drummer Jimmy DeGrasso, formerly with Y&T.

“The way it is now,” Vito said excitedly, “there’s so much attitude it’s scary to me.” 

The above was printed in the Hot Metal September 1991 issue.

When White Lion departed with bassist James Lomenzo and drummer Greg D’Angleo in 1991, a lot of people saw it as the end for the band.

A change was coming in the musical climate.

The record labels didn’t have no moral obligation to keep their hard rock rosters in tact. The only obligation they have is to the shareholders and their bottom line.

So with every major label signing bands from Seattle, the poor old hard rock bands that made the labels billions over the last 10 years suddenly disappeared. White Lion was one of them. The label never dropped them, however in my mind they would have dropped them eventually if the band stayed together.

White Lion finished up because Vito Bratta became conflicted. Disillusioned.

The recording business in 1989 was not interested in originality or allowing artists free reign in the song writing process, even though it would have made the record label more money in the long-term. The recording business only cared about short-term income and total control. So you have two entities trying to do business with each other and of course, their goals are not aligned.

Vito was never afraid to make observations about the bands exploding on the scene. He made various comments in Guitar magazines and rock magazines, about the sad state of guitar playing and how the song ceased to matter.

Vito wanted longevity and he didn’t like how White Lion was seen as part of the same movement of bands that he was commenting about. He was an artist competing in a game of rock stars. He was an artist competing in a game of profits. With each game, there is a winner and a loser.

By 1991, every artist needed a hit to get recognition. The album format was already dead due to MTV playing the “HIT” video. If a band had a hit single then people were interested in buying the album to see what that band is all about. This is Vito’s disillusionment. When he made an appearance on the Eddie Trunk show, he said words to the effect like “how do you write a hit single” when he was talking about Big Game, the following up to Pride.

Vito should have trusted himself and pushed the songs that connect with him. We are drawn to emotion. We all want to be touched. Trust your heart. White Lion was never a band that played the singles game, however the industry forced them into it and their main musical songwriter started to second guess himself.

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A to Z of Making It, Music, My Stories, Piracy

What Do The Charts Tell The Metal and Rock Community?

What do the current Billboard charts tell us. On the Rock and Metal chart we had the following list for last week;

1. Korn – Paradigm Shift (1 Week on The Chart)
2. Alter Bridge – Fortress (1 Week On The Chart)
3. Cage The Elephant – Melophobia (1 Week On The Chart)
4. Stone Temple Pilots with Chester Bennington – High Rise (EP) (1 Week On The Chart)
5. Avenged Sevenfold – Hail To The King (7 Weeks On The Chart)
6. Dance Gavin Dance – Acceptance Speech (1 Week On The Chart)
7. Metallica – Through The Never (Soundtrack) (3 Weeks On The Chart)
8. Five Finger Death Punch – The Wrong Side Of Heaven And The Righteous Side Of Hell: Volume 1 (11 Weeks On The Chart)
9. Dream Theater – Dream Theater (3 Weeks On The Chart)
10. Rush – Vapor Trails: Remixed (2 Weeks On The Chart)
11. Asking Alexandria – From Death To Destiny (10 Weeks On The Chart)
12. Skillet – Rise (16 Weeks On The Chart)
13. Volbeat – Outlaw Gentlemen & Shady Ladies (27 Weeks On The Chart)
14. Black Sabbath – 13 (18 Weeks On The Chart)
15. Bring Me The Horizon – Sempiternal (27 Weeks On The Chart)

Special mention:

Imagine Dragons – Night Visions (58 Weeks On The Chart)

So the above charts show me a few things:

1. That the fans love new music. There are 5 albums that have their first week on the charts.

2. After a week, if that new music is not great, we move on very quickly. Dream Theater is suffering this fate.

3. If that new music is great, we spread the word and the album hangs around in the “charts”.  Avenged Sevenfold, Five Finger Death Punch, Skillet and Volbeat are a few bands that are hanging around.

4. If you create a group of songs that connect, expect to be hanging around for a long time. Imagine Dragons is one such band.

5. Artists need to adapt their business practices. Instead of spending months on an album, just to see it fade away within 6 weeks, they should be releasing more frequently. It doesn’t have to be original songs all the time. It could be acoustic versions, cover versions, unique live versions, blog posts and so on.

6. Here today, gone tomorrow is the modern paradigm. Artist need to adapt, so that they are here today, everyday.

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A to Z of Making It, Influenced, Music, My Stories

Expectations (Alter + Adapt) = Survival (with Machine Head and Twisted Sister)

There is an interview with Jay Jay French that is doing the rounds at digiday. In the first question, he is asked what tips he would offer young bands today.

“Alter your expectations, because people make the wrong expectations. We adapted our expectations over the years, consistently, and that’s how we survived.”

Classy words and very simple.

Expectations (Alter + Adapt) = Survival

So what do all of our favourite bands/artists keep on doing? They keep on spending a lot of time writing and recording 10 to 15 songs, just so they can group them together and release them as an album. This “expectation” worked once upon a time. However it is not working today. Metal artists are lucky that metal fans are loyal and that we still purchase the “album.”

Of course exceptions exist, and it only works if all the songs are undeniable.

Machine Head hit the nail on the head with “Unto The Locust”. Seven tracks that will stand the test of time.  For the new album, 5 song titles have been made available and a few more are in progress. So I think it is safe to assume that we will be getting another 7 to 8 tracks as a long player. Instead of providing an album with the “expected” 10 to 12 tracks, Machine Head are focusing on quality instead of quantity. Altering and adapting.

Did “Unto The Locust” set the sales figures alight? Of course not. It did what it needed to do. It satisfied the hardcore audience of Machine Head. Now if metal bands want to reach the 500,000 to 1,000,000 sales targets then they need to have that undeniable crossover song.

Imagine if Machine Head comes out with their own Crazy Train, Enter Sandman, Symphony Of Destruction or Holy Diver. A song like that will satisfy their hard core fan base and it will also satisfy a lot of other people in the hard rock, power metal, heavy metal, progressive and even pop rock genres.

Check out the following comment from Anita Elberse and her book “Blockbusters: Hit-Making, Risk-Taking, And The Big Business Of Entertainment”. It is probably the best advice that any artist will get.

“…out of a total of 870,000 albums that sold at least one copy in 2011, 13 album titles sold more than a million copies each, together accounting for 19 million copies sold. That’s 0.001 percent of all titles accounting for 7 percent of sales. The top 1,000 albums generated about half of all the sales, and the top 10,000 albums around 80 percent of sales. Deep in the tail, 513,000 titles or nearly 60 percent of the assortment, sold fewer than 10 copies each, together making up half a percent of total sales.”

513,000 album titles sold fewer than 10 copies each. So if you are one of those 513,000 bands that sold less than 10 copies, what do you do?

You obviously expected a better return on your investment. A lot of artists will give up, a lot of bands will break up and then there will be a small percentage who will adapt and alter their expectations. Remember, I have always said that in order to be successful, you need to outlast the competition.

What about singles? I have been saying for a long time to anyone who listens that we live in a single world. As soon as fans got the option to cherry pick what they like, the “tracks” became the rock stars instead of the album. The below is from the same book written by Anita Elberse.

“In 2011, 102 tracks sold more than a million units each, accounting for 15 percent of total sales. That is not a typo: 0.00001 percent of the eight million tracks sold that year generated almost a sixth of all sales. It is hard to overstate the importance of those few blockbusters in the head of the curve. And the trend suggests that hits are gaining in relevance. In 2007, 36 tracks each sold more than a million copies, together these tracks accounted for 7 percent of total market volume. In 2009, 79 tracks reached that milestone; together they make up 12 percent of the sales volume.”

If the above statement doesn’t make the artist realise that we are living in a singles world, then those artists need to re-evaluate their place in the music world. Even Robb Flynn stated in his most recent post that he doesn’t feel like they have written the definitive track like “Halo” and “Locust” for the new album.

In relation to Twisted Sister, the band kept on evolving over a 10 year period and by 1984, with the rise of MTV, the timing was right for them to take full advantage of it. However for Twisted Sister, the success proved nasty as Jay Jay explains;

“The downside of it is we exploded so fast that – even though the band had been together 11 years at that point – the heat of the immense popularity, the worldwide success put so much pressure on the band. The band couldn’t sustain itself and eventually collapsed.”

Dee Snider joined Jay Jay French and Eddie Ojeda in 1976. Jay Jay on the other hand was at it since 1972. He finally found success in 1984. Twelve years slugging it out. Twelve years of rejection and broken promises. Do any of the new artists today have that same kind of thick skin? Do they have the longevity to stick it out. To succeed in the music business, you need to outlast the competition and the competition these days is fierce for listener’s attention.

This is what Metallica has done. This is what Machine Head has done. This is what Motley Crue has done. They are outlasting the competition. They are adapting and evolving.

 

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Music, My Stories

Dream Theater – Blockbuster, Lackluster Or Just Normal

Dream Theater – Dream Theater

Week 1 – ending 2 October 2013 – 33,950 units sold
Week 2 – ending 9 October 2013 – 8,300 units sold
Week 3 – ending 16 October 2013 – 4,275 units sold
Week 4 – ending 23 October 2013 – 2,950 units sold

On Spotify, all the album tracks combined have been streamed 1,346,248 times which is an increase of 150,031 from last weeks combined total of 1,196,217 streams. However on a week to week basis, the streams are also decreasing like the album sales.

So what is the above data saying about the new album. Before I offer my theory on it, the below data is from an excellent book from Harvard Business School professor Anita Elberse called “Blockbusters: Hit-Making, Risk-Taking, And The Big Business Of Entertainment”: http://us.macmillan.com/blockbusters/AnitaElberse

“In the recorded music industry in 2011, more than 800,000 unique album titles together sold more than 330 million copies (including both physical and digital copies)… For instance, 513,000 titles – 58% of all unique titles – each sold fewer than 10 copies, accounting for only 0.5 percent of sales.

13 titles selling 1,000,000 copies or more/23,287,000 copies sold/7%

387 titles selling 100,000-999,999 copies/93,992,000 copies sold/28%

4,229 titles selling 10,000-99,999 copies/114,949,000 copies sold/35%

21,042 titles selling 1,000-9,999 copies/61,493,000 copies sold/19%

87,986 titles selling 100-999 copies/27,032,000 copies sold/8%

251,566 titles selling 10-99 copies/8,261,000 copies sold/2%

513,146 titles selling fewer than 10 copies/1,558,000 copies sold/0.5%”

The above analysis is interesting.

1. Look at the number of titles in the mix. The competition for listener’s attention is huge. The supply of music is at super high levels and the demand for music is only for the best music out there.

2. Like the Seventies, the Eighties and the Nineties, there are still only a select few of releases that end up selling more than a million.

3. Dream Theater is one of those 4,229 titles in the third tier, selling between 10,000 and 99,999 copies. Actually a lot of the metal and hard rock bands fall into that category. Their previous album “A Dramatic Turn Of Events” sold in this tier. However “Black Clouds and Silver Linings” sold over 100,000.

4. One of my favourite bands, Five Finger Death Punch fits into the 387 titles selling between 100,000 and 999,999 units.

So Dream Theater is doing what it normally does. The album that was promoted like a blockbuster movie is following the same path of the previous releases. Decent first week sales, with a quick decline. For Dream Theater, this is normal.

 

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Classic Songs to Be Discovered, Music, My Stories

Bullet For My Valentine

I have been cranking Bullet For My Valentine lately. I started off with the new “Temper Temper” album released this year. “The Poison” album was next. I then went back to the “Hand of Blood” EP. Then “Scream Aim Fire” and “Fever”. On top of all that I have also seen the band perform live.

The music that BFMV creates is very reminiscent to the hard rock / heavy metal music created between 1981 and 1986, before Bon Jovi released Slippery When Wet and then the majority of bands started chasing the pop metal / pop rock “pot of gold”. It is the same music that I grew up on.

Metallica – CHECK
Iron Maiden – CHECK
AC/DC – CHECK
Slayer – CHECK
Megadeth – CHECK
Judas Priest – CHECK

Modern influences like Machine Head, Pantera and Metallica “Black” album period are also found in the songs. That is why I probably connected with the band.

As I have mentioned previously, all artists are a sum of their influences. No one creates art in a vacuum, waiting for that spark of super originality to come. Sometimes, a band takes all of these influences and creates something original, however in most cases, bands fall into an evolutionary category.

Bullet For My Valentine as a band have an unbelievable chemistry. The drumming is sensational. Just listen to how the drums build the intro in “Waking The Demon”. The guitar leads are very Randy Rhoads like, the riffs are melodic and the bass playing is solid.

“The Last Fight” is a classic example of the band nailing it. Listen to the rock version and then listen to the acoustic version, with the piano and violin. Dealing with addictions is difficult and this song captures it. The lead break in the rock version is classical heaven to start off with and then harmonised in the vein of Iron Maiden.

“Breaking Point” from the new album is a dead set classic opener. I don’t know why they went with “Riot” and “Temper, Temper” as the lead off tracks to promote the album. It should have been “Breaking Point” all the way.

Who can forget the punch and groove of “Your Betrayal”? Another perfect song to get the body moving into high gear.

Then you have the speed metal style of Slayer and Machine Head in “Scream, Aim, Fire” and “Waking The Demon”?

The Iron Maiden influence is heard in “Alone” while the Judas Priest influence is heard in “Eye Of The Storm”.

Add to that the slower songs like “Hearts Burst Into Fire” and you have a band that is varied and influenced by a lot of great styles.

This band still hasn’t written their “Blackening” or “Dr Feelgood” or “Back In Black” or “Black” album. They are working towards it. Great albums come from experience. Great songs come from having lived. The band (provided that they stay together) is on its way to achieving this.

They have hooked in Terry Date for the upcoming album, so it is a step in the right direction for album number 5. Matt Tuck even mentioned that the music is no holds barred metal, unlike the previous two releases.

I didn’t think I liked BFMV to start off with. Then I heard their cover of “Sanitarium” from a Kerrang tribute album to celebrate the 20 year anniversary of “Master of Puppets” from Metallica. That tribute album was also my first introduction to Trivium and their unbelievable cover of “Master Of Puppets”.

The modern paradigm of success is to create great music and reap the benefits later. “The Poison” came out in 2005 and by 2009, it had a GOLD certification in the U.S. market.

So I purchased “Scream, Aim, Fire” when it came out without hearing a song and I suddenly realised that I liked the band.

Just like Pantera had to emerge from the shadows of the inferior hard rock / power metal scene in the late Eighties, Bullet For My Valentine had to do the same. The metalcore movement has committed the same sin as hard rock and glam rock committed. Too many derivative bands are doing the rounds and there is no substance. With the release of “Scream, Aim, Fire”, BFMV showed that they are a metal band in the true sense. With “Fever” and “Temper, Temper”, they have showed that they can rock with the best of them.

The Bullet For My Valentine VEVO account shows that “Tears Don’t Fall” has been viewed 55,738,093 times.

“Your Betrayal” has been viewed 17,391,181 times.

“Waking The Demon” has been viewed 23,947,044 times.

“Hearts Burst Into Fire” has been viewed 13,500,316 times.

“The Last Fight” has been viewed 3,232,789 times.

“Temper Temper” has been viewed 2,254,641 times.

“Breaking Point” has just been released and it has been viewed 686,885 times.

“Hand Of Blood” has been viewed 12,069,227 times.

The above figures are from the official BFMV account. Those same songs have been circulated on other user accounts with high view counts as well.

Spotify has the following top 10 songs for BFMV. For some insane reason, the “Scream Aim Fire” album is not on Spotify.

“Tears Don’t Fall” is at 18,297,766 streams.

“All These Things I Hate (Revolve Around Me)” is at 9,878,085 streams.

“Your Betrayal” is at 8,335,370 streams.

“The Last Fight” is at 5,337,727 streams.

“Fever” is at 3,696,842 streams.

“Bittersweet Memories” is at 2,673,920 streams.

“Temper, Temper” is at 1,187,795 streams.

“Tears Don’t Fall (Part 2)” is at 1,030,904 streams.

“Breaking Point” is at 884,423 streams.

“P.O.W.” is at 670,708 streams.

I am sure that if the songs from “Scream Aim Fire” could be streamed, the above list would be a touch different.

So what is this saying about the band.

They have a reach that a lot of other bands do not have in metal. Kirk Hammett said that there isn’t any new bands coming out on the scene because of the internet and social media. Tell that to BFMV and their fans. Michael Poulsen said that bands can’t live off record sales alone. He is right, they can’t, however a band can live off record sales, iTunes downloads, streaming fees, YouTube views, licensing, merchandise and live revenue. You just got to be prepared to put in the hard work.

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A to Z of Making It, Derivative Works, Music, My Stories, Piracy

2013 Metal and Rock Releases. Are they Derivative, Evolutionary, Original or Clones?

Artists need to think about their music as a product. In the end we (the fans) are all suckers for good products. Give us a good product and we will reciprocate.

So I am listening to the new Protest The Hero album, “Volition”. What a product it is! For the record, I was one of those fans that contributed to the Indiegogo campaign so you can say that my views are biased.

And what about this for a piece of PR? As soon as they were made aware of a few leaks hitting the internet in bad quality, Protest The Hero hastily arranged a download site for their Indiegogo contributors, sent an email to everyone about it with instructions on how to get their unique download pin and away we went, downloading the album.

The best way to fight piracy is to communicate with your fan base. They are your only concern. In relation to people downloading the album some will come to a show and some will download it and hate it.

So what was my immediate thought on the new album?

Original and evolutionary. This is Protest The Hero continuing on from what they have created in the past by adding a few more bells and whistles. The decision to go the fan funded route was just the beginning. During the recording process they lost a drummer and got an even better drummer in Chris Adler. They then got some friends to build some IT support to store all the data of the fans that contributed via Indiegogo.

So to sum up, Protest The Hero were able to record, mix, master and produce an album without having any record label support and without the need of a record label advance that they would have had to pay back AND they are still able to use the record labels to distribute the standard release worldwide.

Going back to the drumming, what a brilliant job from Chris Adler? It’s inspiring in the sense of “I Want To Break Stuff” inspiring. It just feels very metal like.

While Dream Theater and Korn get a lot of ink in the press, it is bands like Protest The Hero, Machine Head and Digital Summer that are stealing the thunder by reaching out to their fans, connecting and doing it the new way. They are cutting out everyone that gets in the way of them and their fans. It is a band to fan connection. It is a fan to band connection.

On a side note, when I listen to new music from bands, I normally place the music in the following categories;

1. Progress is derivative (to others this is the stolen or copied bucket).

2. Evolutionary (this is bands building on their past a little bit each time. It is the iterative approach)

3. Original (this is something that is so divergent or out there that it hasn’t been done before)

4. Maintenance (this is where the band delivers the same album over and over again)

So looking at my top 20 list of music so far from 2013, in which categories do they fall in.

Progress Is Derivative
Avenged Sevenfold with the “Hail To The King” album.

“Lift Me Up” from Five Finger Death Punch and “Kingmaker” from Megadeth also fit into this category.

Evolutionary

This list has quite a few releases in it.

Protest The Hero leads the way with “Volition”. It builds on all of their previous efforts.

“Vengeance Falls” from Trivium is also an evolutionary album, building on the shorter song structure from “In Waves” with better melodies and technical precise riffage.

The concept album from Black Veil Brides falls into the evolutionary bucket for me. While the overall musical themes of the album are still rooted in the previous releases, there was enough growth to show a band evolving.

Mutiny Within hit the evolutionary path with the release of “Synchronicity” which shows the band moving further away from the metalcore stigma that Roadrunner put on them.

30 Seconds To Mars went all world music on “Love Lust Faith Dreams” which is again an evolution of “This Is War.” My wife loves this album.

Audrey Horne released “Youngblood” which is a further evolution from their previous album, moving more into a blues rock/metal vibe.

The next two albums are debut albums and the reason why I saw them as evolutionary is that the evolve from the sounds of Korn and Genesis/Pink Floyd.

Brian Welch’s solo project, Love and Death released the excellent “Between Here and The Lost” which is an evolution of what Korn was doing prior to Head’s departure. If i had to pick between Korn’s new one and Love and Death, my vote goes to Love and Death.

Sound Of Contact released a sci-fi concept album with “Dimensionaut” that captures the eerie spirit of sci-fi soundtracks merged with Pink Floyd/Genesis and Marillion prog.

Original

I see Volbeat as an original band.

With “Outlaw Gentlemen and Shady Ladies” they merge country with their metal/rockabilly style. This album could have fitted in the evolutionary bucket as well, however in my opinion there is another of a blend of different music styles to class it as another original release.

I just finished reading a post on the Classic Rock Magazine website with Michael Poulsen, the lead singer from Volbeat. In that interview, he states that artists cant make any more money from record sales and that selling records doesn’t put food on the table anymore.

This is strange coming from a band that shifted 300,000 units in the U.S with their previous album. So if you do the math 300,000 at $10 a CD comes to $3MIL gross earnings on the CD. The current album is sitting at about 130,000 units in the U.S so far. So if Volbeat are not getting any money from the sales of recorded music, they should be speaking to their label about re-negotiating their deal.

TesseracT’s “Altered State” to me is a great piece of work. It isn’t just a bunch of songs put together and called an album. This is an album that needs to be listened from start to finish, with high quality headphones. There is so much happening that each listen is a new experience. It’s original to me.

Maintenance

All of these releases are good releases showcasing what the band does best. In a lot of cases, bands produce their greatest album by doing this and in some cases bands produce a few forgettable albums as well.

Coheed and Cambria – “The Afterman –  Descension”

Dream Theater – “Dream Theater”

Bullet For My Valentine – “Temper Temper”

Stone Sour – “House Of Gold And Bones Part 2”

Alter Bridge – “Fortress”

Killswitch Engage – “Disarm The Descent”

Five Finger Death Punch – “The Wrong Side Of Heaven And The Righteous Side Of Hell Vol 1”

Pretty Maids – “Motherland”

Buckcherry – “Confessions”

An artist and their music can move up or down in these categories throughout their careers.

The lessons here are that bands don’t have to be ground breaking original to be successful. They just need a well thought out approach that is executed well.

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A to Z of Making It, Music, My Stories, Piracy

The Good Way and The Bad Way

So if I pay $120 for a Spotify Premium account, it means that i can listen to a lot of songs. If I pay $120 worth of songs from iTunes in Australia, I can only listen to 70 songs. In Australia, we are charged $1.69 for a track. As a fan of music what is the better option.

However, for the artists that were doing well under the old record label controlled system, then Spotify and iTunes is probably not for them and they should retire.

For the larger group of artists that didn’t have the six winning lotto numbers in the record label lottery, then Spotify is the leveller. Spotify is changing the distribution of wealth within the music business. 

For the artists that don’t like the new way they can then go back to releasing their albums with the following advertising from the Nineties;

 

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Scott Ian from Anthrax can get his fans to go to all of the stores mentioned above. I trust that none of them are around anymore. It wasn’t piracy that killed them off, it was new technologies and bad business models.

The major chains all could have innovated, however they didn’t. Steve Jobs and Apple did. Daniel Ek and Spotify did.

In relation to the record labels. Imagine all the poor artists that were on Geffen Records in 1992. Talk about Geffen hedging their bets. That flyer is promoting Guns N Roses and Roxy Blue (Hard Rock) vs Nirvana (Grunge) vs White Zombie (Industrial Groove Metal). Guess we know who was the loser overall. Hard Rock.

The internet has enabled artists to reach out to wider and different communities than they could in the past. Previously, artists had to connect with people nearby and wait on the record label to spread the word.

However in 2013, many more artists are able to connect and build a fan base by finding and bringing together a unique fan base that is right for them and them alone.

Protest The Hero just did it with “Volition” and their Indiegogo campaign.

Coheed and Cambria did a great job with “The Afterman” releases.

Digital Summer is doing a great job at it as a DIY artist.

Marillion started it off in 2001. With everything there has to be a leader and for fan funding, that leader was Marillion.

The purpose of music is not to make people rich. It was always about the social bonding. If an artist can accomplish the bonding part, then the artist is giving the fan a reason to buy. It is human nature to reciprocate, to acknowledge value.

All those artists complaining, that they are losing, is because they are obsessed with the money they are losing. They have no one to blame but themselves. They are losing money because they no longer are making connections. They are just offering a piece of music up for sale without any connections and relationships. That is the bad way.

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A to Z of Making It, Influenced, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Kirk Hammett = Misguided Fool. We Are Actually Living In The Golden Age of Music Access

The comments from Kirk Hammet have been getting a lot of press/ink lately. They have been re-posted on thousands of other metal news sites by simply copying and pasting what he said.

For those that haven’t read it, this is what Kirk said;

“There haven’t been a lot of really, really great bands that have shown that kind of promise. I think it’s a concern. Because of things like iTunes and streaming and social networking, it’s destroyed music. It’s destroyed the motivation to go out there and really make the best record possible. It’s a shame.”

Okay so lets unpack what he really said.

“There haven’t been a lot of really, really great bands that have shown that kind of promise. I think it’s a concern.”

You see, when you detach yourself from the streets and live in your ivory tower, you don’t see what is happening at ground zero.

Five Finger Death Punch is going GOLD in a tough sales market. They have great numbers in relation to YouTube views and Spotify streams. Their albums have been selling up to the point of when their new one is released. Think about that for a second. Five Finger Death Punch has consistently moved units of their albums every week since 2007. Now compare that to Dream Theater whose new album is already dead and buried after four weeks.

Shinedown are doing super numbers in relation to sales, YouTube views and Spotify streams. They have certifications left, right and centre.

Avenged Sevenfold released a progress is derivative album that is also doing great numbers. In addition, they do super numbers on the live circuit

Black Veil Brides has achieved so much with their first three albums as well as other bands like Bullet For My Valentine, Alter Bridge, Killswitch Engage, Volbeat and so on.

Will we have the superstars of the Eighties and Nineties again? Of course not, it is a different time today, however you can’t tell me that the bands mentioned above don’t have a certain superstar status at the moment.

Will they headline the major festivals? Probably not, because no one really likes festivals any more. The festivals are on their way out. They just don’t know it yet.

“Because of things like iTunes and streaming and social networking, it’s destroyed music. It’s destroyed the motivation to go out there and really make the best record possible. It’s a shame.”

With all the information we get on our favourite artists these days, it makes us realise that our heroes are complete idiots. Kirk just doesn’t understand change. It’s constant.

Kirk’s comments are no different to the comments from other dinosaurs like Jon Bon Jovi, Scott Ian, Duff McKagan, Yngwie Malmsteen, Thom Yorke and David Byrne. Railing against the Internet, Spotify and iTunes and complaining about payments and the lack of motivation to record new music. 

Let’s get one thing clear. Music today can be made for next to nothing. That is why we have so many releases in the market place. Competition for listener’s attention is sky-high. Everybody who records something believes we should pay attention.

Kirk Hammett wants to go back to the Eighties, to a time when bands had to have a record deal to record their music. Kirk Hammett wants fans of his music to buy the whole Metallica album just to find out it was garbage (like ReLoad, St Anger) or for a few songs (like Load).  

If that is the motivation that Kirk Hammett and Metallica needs to record, then they can just give up right now.

It never used to be that way. Metal and rock artists never complained. They always ADAPTED. 

Do you hear Imagine Dragons, Daft Punk, Mumford and Sons, Shinedown, Five Finger Death Punch, Eminem, Halestorm, Killswitch Engaged, Alter Bridge, Slash or Avenged Sevenfold going on a rant about not wanting to make new music or that it is just too tough out there and no one can make it?

Could it be that most people are just not interested in new Metallica music? As Lars said in a Hot Metal interview from June 1992, that I posted earlier. The numbers they are getting for the Black album, will not be eclipsed or bettered.

Could it be that the Napster stigma is still around? The image of Lars Ulrich holding 500 pages of user names that traded in Metallica music is still fresh in people’s minds. 

The comments in relation to streaming are just wrong. Streaming is competing with PIRACY. How is that not good? With Spotify around it just doesn’t make sense to steal. It pays the artist when their music gets played and it pays the artist forever. A sale of an album is just a one stop transaction that inflates the NOW and when you start talking about the NOW, you are thinking like a Record Label.

If Kirk Hammett and Metallica or any artist out there wants to make money from recorded music, they need to find a way to get people to purchase a Spotify Premium account.

Spotify has a mission to have over 20 million premium customers. This will allow artist to take years out to record their masterpieces. Instead of working with the technology, they talk in riddles against it. 

We are living in the golden age of music access. The history of recorded music is at our fingertips and that is a good thing. Finally, there is plan in place to monetize it. If you want to monetize, you need to keep creating.

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