A to Z of Making It, Influenced, Music, My Stories

Expectations (Alter + Adapt) = Survival (with Machine Head and Twisted Sister)

There is an interview with Jay Jay French that is doing the rounds at digiday. In the first question, he is asked what tips he would offer young bands today.

“Alter your expectations, because people make the wrong expectations. We adapted our expectations over the years, consistently, and that’s how we survived.”

Classy words and very simple.

Expectations (Alter + Adapt) = Survival

So what do all of our favourite bands/artists keep on doing? They keep on spending a lot of time writing and recording 10 to 15 songs, just so they can group them together and release them as an album. This “expectation” worked once upon a time. However it is not working today. Metal artists are lucky that metal fans are loyal and that we still purchase the “album.”

Of course exceptions exist, and it only works if all the songs are undeniable.

Machine Head hit the nail on the head with “Unto The Locust”. Seven tracks that will stand the test of time.  For the new album, 5 song titles have been made available and a few more are in progress. So I think it is safe to assume that we will be getting another 7 to 8 tracks as a long player. Instead of providing an album with the “expected” 10 to 12 tracks, Machine Head are focusing on quality instead of quantity. Altering and adapting.

Did “Unto The Locust” set the sales figures alight? Of course not. It did what it needed to do. It satisfied the hardcore audience of Machine Head. Now if metal bands want to reach the 500,000 to 1,000,000 sales targets then they need to have that undeniable crossover song.

Imagine if Machine Head comes out with their own Crazy Train, Enter Sandman, Symphony Of Destruction or Holy Diver. A song like that will satisfy their hard core fan base and it will also satisfy a lot of other people in the hard rock, power metal, heavy metal, progressive and even pop rock genres.

Check out the following comment from Anita Elberse and her book “Blockbusters: Hit-Making, Risk-Taking, And The Big Business Of Entertainment”. It is probably the best advice that any artist will get.

“…out of a total of 870,000 albums that sold at least one copy in 2011, 13 album titles sold more than a million copies each, together accounting for 19 million copies sold. That’s 0.001 percent of all titles accounting for 7 percent of sales. The top 1,000 albums generated about half of all the sales, and the top 10,000 albums around 80 percent of sales. Deep in the tail, 513,000 titles or nearly 60 percent of the assortment, sold fewer than 10 copies each, together making up half a percent of total sales.”

513,000 album titles sold fewer than 10 copies each. So if you are one of those 513,000 bands that sold less than 10 copies, what do you do?

You obviously expected a better return on your investment. A lot of artists will give up, a lot of bands will break up and then there will be a small percentage who will adapt and alter their expectations. Remember, I have always said that in order to be successful, you need to outlast the competition.

What about singles? I have been saying for a long time to anyone who listens that we live in a single world. As soon as fans got the option to cherry pick what they like, the “tracks” became the rock stars instead of the album. The below is from the same book written by Anita Elberse.

“In 2011, 102 tracks sold more than a million units each, accounting for 15 percent of total sales. That is not a typo: 0.00001 percent of the eight million tracks sold that year generated almost a sixth of all sales. It is hard to overstate the importance of those few blockbusters in the head of the curve. And the trend suggests that hits are gaining in relevance. In 2007, 36 tracks each sold more than a million copies, together these tracks accounted for 7 percent of total market volume. In 2009, 79 tracks reached that milestone; together they make up 12 percent of the sales volume.”

If the above statement doesn’t make the artist realise that we are living in a singles world, then those artists need to re-evaluate their place in the music world. Even Robb Flynn stated in his most recent post that he doesn’t feel like they have written the definitive track like “Halo” and “Locust” for the new album.

In relation to Twisted Sister, the band kept on evolving over a 10 year period and by 1984, with the rise of MTV, the timing was right for them to take full advantage of it. However for Twisted Sister, the success proved nasty as Jay Jay explains;

“The downside of it is we exploded so fast that – even though the band had been together 11 years at that point – the heat of the immense popularity, the worldwide success put so much pressure on the band. The band couldn’t sustain itself and eventually collapsed.”

Dee Snider joined Jay Jay French and Eddie Ojeda in 1976. Jay Jay on the other hand was at it since 1972. He finally found success in 1984. Twelve years slugging it out. Twelve years of rejection and broken promises. Do any of the new artists today have that same kind of thick skin? Do they have the longevity to stick it out. To succeed in the music business, you need to outlast the competition and the competition these days is fierce for listener’s attention.

This is what Metallica has done. This is what Machine Head has done. This is what Motley Crue has done. They are outlasting the competition. They are adapting and evolving.

 

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A to Z of Making It, Music, My Stories

Artists Need To Do More To Stay In The Game. Lessons from the Diary Of A Frontman.

I really dig “The General Journals – Diary of a Frontman… and Other Ramblings” that Robb Flynn puts out there. I see them as honest and man he talks some hard truths in there. In an environment where a lot of metal artists are still trying to get some ink in magazines and newspapers as a sign of success, Robb Flynn is going straight to the core. He is speaking to his audience without the need of a middleman.

The truths and frustrations on the song writing process, the whole parting with Adam Duce, the depression that came after it, the Beneath The Silt post, the acoustic shows, the gigs, the Power Chord post and so on.

Most fans of music dig the emotional connection and Robb Flynn is there on the front line trying to make a difference.

Love him or hate him, this is what Robb Flynn is doing for the metal community. He is making a difference. It doesn’t all have to be about YouTube videos or posts of cover songs. The blog is sufficient to keep people interested in Machine Head, without any new music coming. As soon as he releases a new Journal, hundreds of other websites pick up the story and add their own little take on his words.

Randy Blythe is another who is connecting with his photographs.

They are connecting with their fans on different levels.

Every post about the band dynamic and the song writing process, I can relate. I can connect with that. I am sure many other musicians can as well.

The metal community is still about the album cycle. This needs to change. It’s not the nineties anymore. Unless an artist’s product is so outstanding it sells itself, artists need to do more to stay in the game.

Too often artists are unapproachable. I have never met Robb, but I bet whoever he comes across, he will be open to discussion, because he is passionate about what he does. He is excited to talk about his past, the albums that influenced him and current music that has his interest.

Outside of the metal community, you can say that he is unknown to most. He is not mainstream, nor does he want to be. Most of us will fade away and those who create great art will live on, through their work.

Unlike so many in the metal community, Robb Flynn was a seasoned performed when he had success in 1994 with “Burn My Eyes”. As he is getting older, he continues to achieve success. From 2003, and with the addition of Phil Demmel, Machine Head has gone from strength to strength.

In a musical world run by Corporations, who only see the fame and the dollars, Robb Flynn is the anti-hero, the one that is looking for the career. You woodshed, you wait for your time, if you’re great, you will triumph.

He is not fussed if he makes a million dollars or thousands of dollars or hundreds of dollars. All he cares about is being involved with creating music. It’s all about the sound, the song and upon this foundation, Robb Flynn has created his best work. The post on “Halo” and how it took six months to be written is pure gold.

When the history of metal is rewritten in the future, Machine Head and Robb Flynn will be spoken about and revered.  

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Semi Obscure Machine Head songs

Getting dropped by Roadrunner U.S after the Supercharger album saved Machine Head. The first album Burn My Eyes (released in 1994) was a success. For a debut album Machine Head went on a three year victory lap. The second album The More Things Change (released in 1997) stagnated.

In order to keep their deal with Roadrunner Records going they had to resort to the metal music that was popular at the time. In this case it was Nu Metal. The Burning Red (released in 1999) and Supercharger (released in 2001) came and went during this period.

Then the band got dropped. They even got rejected by every record label they approached for a new deal.

They could have broken up. Instead they went away and wrote Through The Ashes of Empires (released in 2003) which they self-produced. Just like how Rush’s, 2112 laid the foundations of what was to come for Rush, Through The Ashes of Empires did the same for Machine Head.

The lifestyle of a musician isn’t just rags to riches. It cycles back to rags and then back to riches and back again. I always use the Apple analogy. Apple was a leader when it came out on the scene. Then it was going out of business. Then the company got Steve Jobs back in and it became a leader again. In the process, it changed the way live and how we consume music. Now it is running on fumes again.

The list of songs you are about to read are cult favourites. They are not the songs that Machine Head will put into a concert set list every time, however they deserve the same attention as the big ones.

Left Unfinished released in 2003 on Through The Ashes of Empires.

Lyrics and music are written by Robb Flynn. It starts off with the creepy tinker box music. Robb Flynn was adopted at birth. He told LA Weekly that for the longest time he hated his biological parents and never wanted anything to do with them. He wrote this song as a “F.U” to them.

After the tinker box music, a Pantera groove kicks in.

How Korn like are the verses? All the way from the vocal melody to the phased/flanged/tremolo’d guitars to the bass hitting the note and sliding the finger down to the hip hop groove of the drums.

The chorus again is a standout, with the perfect backing vocals of Adam Duce.

I’ll never forget
Life you disdain
So to the parents that bore me this pain
With all those things you left unfinished

This is real life, this is real hurt. This isn’t no Bon Jovi song written by a committee. It isn’t pretty. It is the anthem for all the other kids given up for adoption. I can never relate to the lyrical theme of the song however I can relate to the pain. Pain doesn’t discriminate. It affects us all. The abandonment that Robb feels can be translated to the abandonment a kid feels when the school bully lays into him or her.

You never could love me
I’m glad that you never did
My parents that raised me
Had plenty of that to give
And for that
I’ll love them forever with all my heart
But to you don’t let there be no mistake about it
F.U you cocksucker F.U, you whore
I’ll live my life the opposite of what you are
Love will be my rock
The rock that I stand on

It’s all there. The exorcism of a childhood denied from one set of parents to the childhood obtained from another set of parents. I can’t help but make the connection to Queensryche and Chris DeGarmo’s Bridge, which served as his exorcism of being abandoned by his father.

Don’t try to reach out to me
Don’t try to call
The boy that you created
Is dead for all you f&@king know
You just pretend you’ve never heard or seen
The name Lawrence Mathew Cardine

Wow. The world knows him as Robert Conrad Flynn. However his birth certificate states Lawrence Matthew Cardine. I have seen Robb perform with Machine Head on three occasions in Australia, and he commands the stage. When he says the words, the circle pit gets into a frenzy. You would never pick up on his wounded past.

We are all damaged a little bit. The ones that make it through the heartache and the depression end up changing the world.

As I have said many times, you cannot copy the vocal style of Robb Flynn. You need to have lived his lifestyle to have his vocal style. To me it is the best voice in the metal genre. He can be melodic in a Rob Halford /Bruce Dickinson way, he can be aggressive in a James Hetfield way, he can be progressive in a Jonathan Davis/Maynard Keenan way, he can be hardcore in a Phil Anselmo way and he can be deathly in a Chuck Schuldiner way.

In a world where everyone believes they are a winner, a world-beater who feels entitled to success, you have Robb Flynn the anti-hero to the victorious life portrayed by the fakes. The maestro Flynn who has more questions than answers.

People like Robb Flynn and Corey Taylor have made it through and they are changing the world.

Descend The Shades Of Night released in 2003 on Through The Ashes of Empires

Lyrics are written by Robb Flynn and the music is written by Robb Flynn and Dave McClain. It’s my favourite song on the album.

What can I say, when I heard this song I was in a bad place. The acoustic intro is so sad and depressing. The reason why this song connected with me, is knowing that there are other people out there feeling the same way.

Sitting in the empty black
The last slivers of dusk have passed
Accept the dawn to ease the fear
One day I will not be here

They don’t teach you about death in school. They don’t tell that death can come at any time. You feel invincible when you are 18. As you get older you start to think about death a bit more.

The lead break from Phil Demmel and Robb Flynn for some reason reminds me of Tesla. I know, they are two separate bands from two totally different time periods and genre’s, however the whole passage and even coming into the harmony guitars, just reminds of The Great Radio Controversy from Tesla released in 1988.

Then the sing with me part is up lifting.

It is the humanity in the song, knowing that Robb Flynn has got more questions than answers. We can put on a happy face and we can get along with those at work but what we really want to do is let go, be ourselves and be accepted.

Pearls Before The Swine released in 2011 on Unto The Locust

It’s a Robb Flynn, Phil Demmel and Dave McClain composition.

It’s the familiarity of the Ride The Lightning intro. The drums and bass groove from McClain and Dice is identical to what Ulrich and Burton play in Ride The Lightning. It is that familiarity that hooks me in. I didn’t like this song when I first heard it because the other songs like Unto The Locust, Be Still and Know, This Is The End, Darkness Within and Who We Are really stood out. However, playing those stand out songs to death, I unearthed this little gem, sitting between Darkness Within and Who We Are.

This is what guitarist Phil Demmel told Sonic Excess magazine about the song;

“It was a song without lyrics really for a while, without a concept. We kind of came up with an idea to write about addicts and addiction, when talking to each other and watching Breaking Bad episodes to kind of catch up and start again to see it. (laughs) It’s not a song about hope. It’s just a song about being in the throes of addiction, in its claws, and a lot of my lyrics are in there. So, there’s a lot of descriptive thoughts of addiction. It’s not a song of hope for sure. It’s not ‘Stairway To Heaven.'”

Lie in this state of perdition
Never to awake

Perdition – A state of eternal punishment and damnation into which a sinful person passes after death. What a powerful line that sums up what addiction and depression is.

Make love to denial her sober embrace
Nails they’ve embedded never to release

If you don’t realise you have a problem, you can never treat it.

Count the 12 times you step equal 12 times you fail
No abstination relapse tip the scale
As you swallow the hook and you chew on the line
Choke on the sinker in this sea of lies

Man, what a verse. The 12 steps of rehab just didn’t work out and before you know it, the habit is back; hook, line and sinker.

The passage from 3.18 is superb. The music, the build and the melodic vocals. People have tried to imitate Robb Flynn in his vocal style, however as far as I am concerned, you need to have lived his life in order to sing like him. His vocal style is his lifestyle. I will replay this song a thousand times just to hear this section.

Broke vows and broken rosaries
Bind these rusted hopeless dreams
Broke vows and broken rosaries
Bind these rusted hands in prayer
Faith trust and love are mowed down lonely In these killing fields

What a vocal melody. It’s goose bumps all the way. The double kick from McClain keeps it rolling.

Then it’s all thrash from 4.36. I would have loved to be in the studio when they wrote this bit. It would have been high fives all around. The whole song is progressive. Not in the weird time changes progressive, just the fusion of so many different styles and melodies and riffs.

Machine Head hold their own against the Big 4. Hell, that concept should be expanded to include Machine Head. Better yet get rid of Anthrax and put Machine Head on the bill.

A Farewell To Arms released in 2007 on The Blackening

This is the album where Machine Head finally got their victory lap. The Blackening is such a strong album that other songs could be missed if you don’t dig deep into it. A Farewell To Arms is unbelievable. Great music and great vocal melodies. The lyrics are written by Robb Flynn, Adam Duce and Phil Demmel. The music is written by Robb Flynn and Phil Demmel.

Mutilated lives
Blackening as coffin line the sides
Filled with fathers
Who has won?
When only sons
Hold their grieving heads and mourn
A farewell to arms

The end product of war for the ones that do not return. It comes across in a powerful way. While the verses are great what truly makes the track is the chorus.

I’ll wave this flag of white
So the venged see the light
We’ll pay for closed eyes
With our genocide

Is venged even a word? Who cares right, as it fits the vocal melody to a tee? The chorus has a similar guitar melody like Halo underpinning the vocal melody.

Then the Iron Maiden-esque lead break wails from 7.10. The drumming and the backing tracks all have that Maiden Trooper Gallop. Then at 7.40 it is the Creeping Death “Die By My Hand” part from Metallica.

Somehow they bring it all back to an ending reminiscent of Master Of Puppets, again from Metallica. Just when I think it’s over, a few more bars of clean tone and the immortal words A FAREWELL TO ARMS.

Who has won when we’re all dead? This song also points the finger at the rich and the government officials that pushed the country into war. One of the verses deals with how the children of the fallen are left without fathers and how the children of the government officials will never know what it is like to fight a war.

Kick You When You’re Down released in 2001 on Supercharger

It’s a Robb Flynn, Ahrue Luster, Adam Duce and Dave McClain composition. The Supercharger album didn’t get as much attention from me as it should have when it first came out. As I got older, I went back and listened to it. Now I appreciate it more.

You have to trust in yourself
You must believe in yourself
You have to follow your heart
You overcome, improve, endure

It’s the anthem for the determined. As the other lyrics in the song state, sometimes you fight and you win, sometimes you fight and you lose, however it is the fighter in you that will never lose. In the end you move forward by overcoming obstacles, improving on what you did before and enduring. Remember, to be a winner, you need to outlast the competition.

Deafening Silence released in 2001 on Supercharger

This song is a Robb Flynn, Ahrue Luster, Adam Duce and Dave McClain composition.

One thing I really liked about this period of Machine Head (1999 to 2001) is that Robb Flynn was pushing himself lyrically and really went to town writing about his own personal issues. That is why the albums that came after had the perfect mix of personal reflections, political reflections and religious reflections.

You drink a thousand lies,
to freeze the past in time

Numbing the present with alcohol. I am sure every metal head has been in this situation. That is why we gravitate to this kind of music. We are the outcasts, the ones that society couldn’t pigeon hole. Note the reference to a song from Burn My Eyes.

See the pain in my eyes
see the scars deep inside
My God, I’m down in this hole again
With the laughter I smile
with the tears that I cry
Keep going down this road called life

The chorus above speaks volumes about society in general. My favourite lines are “With the laughter I smile, with the tears that I cry, keep doing down this road called life.” That is who we are in a nutshell. We just roll along. The ones that don’t, end up taking their lives.

Silver released in 1999 on The Burning Red

It’s got similar lyrics from A Nation On Fire. This song really reminds of Tool, especially that Cold breakdown. Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Dave McClain, Ahrue Luster and Dave McClain.

Take my hand
Across this land
Escape this, all the hell inside

Creating that other shell of a person to take the pain while the real person is hidden somewhere in the recesses of the mind.

Create this man
To make my stand
And break this hardened shell in time

It’s like this, we put out a face of confidence to all who see us, however inside, we are filled with doubt. We are scared. We are questioning. And if we feel like everything is going great, the real person will break away the mask and step into the light.

I see a mirror to me
The lines along my face are drawn in
I believe reflections bleed
The sorrows of our souls

I remember reading an interview with Robb Flynn that he was bulimic at one point in his life, always forcing himself to chuck up so that he can look the part. It’s a powerful verse with great imagery. We have all stood in front of the mirror and we have all judged our appearances.

A Thousand Lies released in 1994 on Burn My Eyes

The verse riff is the same as Cowboys From Hell from Pantera. Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Chris Kontos, Logan Mader and Adam Duce.

In poverty there is no democracy

Basically in poverty there is the motto that only the strong survive. That whole fairness and equality is rubbish. Even in poverty there is class warfare.

This urban life is so volatile
An inner city or a concrete hell

This is it, you either live, or you die or you end up in prison.

What is a man who don’t stay true to the game
Don’t care for no one, only cares for his greed
He’s playin’ God killin’ thousands of people ‘
Cause the power is the fix that he needs

When Robb is writing about themes that piss him off, he is always on game. He is basically saying, who can we trust in this world anymore, when all we get is lies.

A Nation On Fire released in 1994 on Burn My Eyes

Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Chris Kontos, Logan Mader and Adam Duce. The intro clean tone riff is that good, that it was re-written for A Farewell To Arms and Unto The Locust.

A world that spends more to kill than to cure

Another brilliant line. What kind of a world do we live in? Our Governments give more money to the military then what they do for research on finding cures.

So take my hand across this land

There are the lines that re-appear in Silver. It’s almost like he is saying to an angel to take him away from this world.

You tell me peace, Well I hear gunshots all night
The scars I have, I’ve earned ’cause I’ve had to fight

As we get older and we accumulate knowledge, we find it hard to believe the B.S that our Politicians try to push. The themes that Robb explores on the first Machine Head album keep re-occurring time and time again on other albums.

How cool is the SLOW part at the end. The groove just gets slower until the song ends.

I’m Your God Now released in 1994 on Burn My Eyes.

Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Chris Kontos, Logan Mader and Adam Duce.

The vocal melody at the start is that good, that Robb Flynn used it again for A Farewell To Arms. It’s a sad and sorrowful tale of addiction. The “her” in the song is the heroin. Drug addiction is covered a far bit in the songs of Machine Head.

So pain told you to take her
Well I learned to accept that feeling
‘Cause I found how to numb it
If only for just a short while
I’d get so high, I’d forget my own name
I scarred my fist, I scarred my brain
I think that I’m going insane
I think that I’m going insane

This song was brought back into my memory when I was listening to the Sixx AM album and the song, The Girl With The Golden Eyes. Nikki Sixx is another person that struggled to deal with the abandonment of his father.

So now I’m in your system
And I’m what helps you numb your pain
With time you will confide in me
So lonely my friend, I’ve made you lose control
You’ll use me more and more with time
Our friendship grows with each mainline
So glad that you could be so blind
So glad that you could be so blind

Again I am thinking of the Sixx AM song.

She speaks to me in Persian
Tells me that she loves me
The Girl With Golden Eyes

And though I hardly know her
I let her in my veins
And trust her with my life

I wish I never kissed her
Cause I just can’t resist her
The Girl With Golden Eyes

Every time she whispers
Take me in your arms
The way you did last night

Everything will be alright
Everything will be okay

People like Robb Flynn, Nikki Sixx and Corey Taylor have made it through and they are changing the world.

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