Tag Archives: fame

A to Z of Making It, Music, My Stories, Stupidity

Fame Game

“You let them know you are large and in charge. It’s the way you stand, the way you carry yourself. Being a front man is less about your voice than your ability to connect with a crowd. A front man is a salesman. Steve Jobs was a front man. Wozniak was the great songwriter, but he couldn’t sell the thing he created. He needed the cock rocker Jobs to say, “Pay attention to this!” I wasn’t always confident, but confidence is a self-fulfilling prophecy. It starts as false bravado—you’re acting like you’re cool and confident even when you’re not—but if you’re convincing enough, people start to believe it. Then you start to believe it and then it’s the reality.”
Dee Snider on his philosophy on how to connect with an audience

You see, fame ain’t what it used to be. In the past, very few people made it and when they did, we all knew their name, regardless of their style of music. Now, no one even knows who the “stars” are. The odds of breaking through your inner circle are tiny, but people keep trying.

So where does that leave the artists who are trying to sustain a career in an ever-changing marketplace because fame is a game. It’s not always about the music, but more about communication and participation.

Sully Erna is a salesman. He goes on a radio show and Nikki Sixx becomes the topic of his conversation. He generates a ton of interest, a lot of discussion and he played the fame game. But that was weeks ago. The feud is old news again. Forgotten for the time being. The audience moved on to another topic, to another artist.

Remember when music records and singles used to be number one for ages. Well, that doesn’t happen anymore in music and it definitely doesn’t happen when it comes to information. News is an on demand item. The only question is where are we going to get it from. The usual suspects are far from impartial. Look at the Top 20 lists at Loudwire and Noisecreep and Ultimate Classic Rock and you will see that the lists are made up of the bands that had big PR campaigns with the website; not because the albums are worthy of being in the top 20.

Music is not the leader anymore. Information is. And with a million ways to occupy ourselves, artists need to find a different way to make us pay attention. So with everything available, we are drawn to very few.

Like James Hetfield.

The “SoWhat” fan club magazine interviews offer up personal viewpoints and feelings that people can connect with. He doesn’t do side projects because it needs to add to what he is about and not detract from Metallica. However he is now okay with his band mates side projects. He told us that Metallica lost millions doing the Orion Music + More festivals and he offers his insights as to why that might be the case. He gives us his feelings on “Lulu”. Then there is the movie “Through The Never” that cost the band millions. Again more insights or “excuses” as some metal websites called them.

So even though Metallica hasn’t released new music in seven years, Hetfield is constantly out there playing the fame game.

Whether you agree with the viewpoints or not, it’s actually good to listen to artists having a say instead of not saying anything. Even artists like Scott Ian, Gene Simmons and Paul Stanley who fail to understand or realise that the record company model is based on stealing everything from the artist, are good at playing the fame game, especially when they have nothing new to offer musically.

Because it is virtually impossible to get mindshare in todays cluttered and chaotic world. We had MTV, Hit Parader, Circus, Rip and Metal Edge magazines and they reached everybody. Today, we get the popular squeezing out the less popular and what we have are people complaining there is no money in music.

And who cares what sales record is broken. Adele is all over the news about her sales figures. Star Wars the same. Michael Jackson and Thriller just passed 30 million.

Does anyone know who many records Black Sabbaths “Paranoid” sold, or Motley Crue’s “Shout At The Devil” or Dream Theater’s “Images and Words” or Bon Jovi’s “Slippery When Wet” or Twisted Sister’s “Stay Hungry” or Journey’s “Escape”.

Hell, even the bands won’t know how many albums they would have sold, as the accounting of it all was dodgy and secretive. But the music has maintained. Dream Theater is still doing victory laps from the success of “Images and Words”. I just forked out $170 for “The Astonishing” pre order of the deluxe edition.

In the end, everything is a game, with winners and losers.

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A to Z of Making It, Music, My Stories, Piracy

Rich And Famous

“Don’t expect to be rich and famous in this day and age, that is a very narcissistic attitude. You get into it because you love artistic expression, actually making music.”
Phil Collen in 2015

It’s a bit misleading when artists that have made money from the music business, state “don’t expect to be rich in this day and age”.

Artists never expected to get rich from creating. The classic rockers from the Sixties, Seventies and Eighties had no idea there was that much money in music. No one thought being a rock musician was a role they could keep till death.

The stardom always came after, but when MTV put the rock stars into our lounge rooms, a hive mindset was created who wanted to be rich and famous without being musicians first. You know the kind of musician I am talking about, the one who practiced alone instead of Facebooking how great their practice is and how a possible song might come out of it. You know, the type of musician who is oftentimes ignored. Sometimes for their entire career.

“Rock ‘n’ roll should never have any limitations. That’s why Elvis took the guitar and not only did he play it, but he swayed his hips with it and he sang cool songs and he did choreography. When you start holding yourself back, then you lose the meaning of rock ‘n’ roll.”
Bret Michaels in 1987

Let me tell you a story about Vincent Van Gogh.

He never sold a painting in his life even though he had family members as art dealers.

He died broke.

100 years after his death, one of his paintings sold for over $100 million.

Did Van Gogh create art expecting to be rich and famous ?

There is a lot of discussion about the state of music today.

  • There are people who are asking where are the Lennon/McCartney’s, the Todd Rundgren’s, the Paul Simon’s, the Tyler/Perry’s, etc. of today.
  • Then there are people who believe that music is in a good place today and because there is so much music out there, it is ignored.
  • Then there are people who believe that artists these days write songs with an ulterior motive, replacing the art of music with the art of a product/service.
  • There are people who believe that there is still good quality music out there but it’s all underground and on the fringes.
  • There are people who reckon that the major labels ruined it all, by chasing what will make them the most money today, instead of years down the track.
  • Finally, there are people born way after the 60’s and 70’s finished who listen solely to artists from that era because they don’t see anything worthwhile/creative these days.

You see, in 2015 fans of music have a problem. Depending on your point of view it could be a good problem or a bad problem. As Steve Albini stated in a recent lecture;

“Now there is so much music it’s hard to be noticed. But that means there’s so much music available because it’s so easy for music to become available. If your music is not special, it’s no longer possible for hype and promotion to do all of the work. There are always going be a few mainstream pop stars, but that is no longer the main focus of music scene. The main focus is going to be people finding music on their own and discovering stuff that they like specifically for themselves.”

There is no doubt we live in a pop-dominated world so who can we can trust to give us the truth when it comes to metal and hard rock music news.

  • If you go to Loudwire or Ultimate Classic Rock or Diffuser, you will see that it is paid advertising from the bands PR companies.
  • Go to Blabbermouth and what you get is a carbon copy of a post that happened somewhere else on the internet. Why give the view to Blabbermouth?
  • Metal Injection and Metal Insider are two cool sites, but they also border on promoting one style of music over another because it suits their ideal.

The speed of change is increasing and the ones that are most adaptable will survive. And that means in the way the artists connect with the fans or market their music.

“They called it ‘nu metal’ is because it damn well was. When we came out of Hollywood, the ‘hair metal’ bands totally killed the scene. The Roxy, the Whisky… nobody was drawing anybody. And here comes COAL CHAMBER, here comes the DEFTONES, selling out shows. The Roxy, the Whisky… Here you’ve got this new scene — ‘nu metal,’ cause it was heavy. But I think the term ‘nu metal ‘is almost, like, pretty badass. Because you’re doing something new within a genre that existed forever and is heavy as hell, but it sounds newer and [with] newer influences.”
Dez Fafara – Coal Chamber

No one saw it coming. Great art comes from a hard life.

Like the British Invasion between ‘66 and ‘72. Like the NWOBHM and Punk movements between ’78 and ’81. Like the Sunset Strip from ’81 to ’87. Like Seattle in ’91.

And the story is still the same.

No one started to create for riches and fame in this “day and age” or in old “day and age”.

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A to Z of Making It, Music, My Stories, Piracy

It’s Always Been About The Songs

“The biggest thing that surprised me about fame was that it was fleeting. You work so hard to get there and you just assume that it’s some sort of finish line, or you take a victory lap and maybe spike the ball, run around the field screaming ‘Goal,” I don’t know.”
Dee Snider 

It is pretty well-known how long and hard Twisted Sister worked at getting their sound and image out to the masses. It is also pretty well-known how short their fame was in the Eighties and how quickly they faded from the conversation.

You see, the biggest untold story in music is that when an artist hits a high with one album/song, it doesn’t mean that the next album/song will also hit that same high.

“Stay Hungry” sold over 2 million copies when “Come Out And Play” was released in 1985. At that point in time, “Under The Blade” was still selling, “You Can’t Stop Rock ‘N’ Roll” was still selling and so was “Stay Hungry”. Because when an album crosses over into the mainstream, the back catalogue of the artists suddenly become popular.

Then a new album drops and suddenly the sales are not as high as the previous album. It doesn’t mean the band is not famous or popular anymore, it just meant that a re-adjustment was going on with the fans.

A lot of fans were still digesting the back catalogue and a lot of fans moved on to the next flavour of the year.

So instead of Twisted Sister’s management team booking a normal theatre and shed tour, they booked an arena tour for “Come Out And Play”. And when the arena shows failed to sell out, the tour got canned which cost the band money. The merchandise agreement for the tour became null and void which cost the band money.

“The reality is that rock and roll, in the mainstream, it’s in a difficult place right now. People don’t buy music, and they certainly don’t buy rock bands’ music in the way that they used to. And so, for our genre, it’s kind of… We’re limping along when it comes to public appeal. I believe that rock and roll is alive and well. I just think that people need to show their support and let the genre keep thriving.”
Andy Biersack – Black Veil Brides

People never wanted to buy music. I know I never did. I wanted to listen to music. However, corporations got involved with music, and a big business was born from it. Guess how many records Kiss sold from their first album, before they started to record their second album.

If you answered 70,000 units, then you are correct. If you don’t believe me, read Paul Stanley’s “Face The Music”. Metallica’s “Kill Em All” didn’t set any sales records when it came out either. Nine months after the album’s release, Metallica went back into the studio to record “Ride The Lightning”.

But today, bands want instant success. They want their first album to sell like Metallica’s “Black” album or Bon Jovi’s “Slippery When Wet”.

“Metal was really strong in the 80s and kind of had hard times in the 90s. I think we treaded water and kept alive and kept focused on being Testament, and writing songs that we wrote without thinking or trying to change and play with what’s current at the time. It really hurt a lot of bands trying to do that. Fortunately, we didn’t do that. We went opposite. We went a little darker and heavier at that time. Then the metal got healthy again, and coming out the other end, we were in the right spot with the direction we were going, and the history we had, it just carried through. Metal has been real strong since the early 2000s. It’s been gradually picking up. I see the generation changing with a lot more younger fans coming to shows now over the last ten years.”
CHUCK BILLY – Testament

The crux of longevity is the replenishing of your fan base, year after year. And you do that by being in the game. Each album release will do some of the following;

  • Pick up new fans and keep all of the old fans
  • Pick up new fans and lose some of the old fans
  • Pick up new fans and lose all of the old fans
  • Keep all of the old fans
  • Lose some of the old fans

It’s just the way it is. You see for me, I lost interest in Testament after Alex Skolnick left. My cousin Mega, still purchased their albums, I heard them and forgot them. It was just part of getting older. Musical tastes changed for a while. That is why in 2015, my music collection has everything from folk, blues, classic rock, metal, hard rock, glam rock, thrash metal, death metal, metalcore, progressive rock, etc…

So in 2015, the album is just not as important as it was once was. With streaming it is all about the songs. For all the artists that complain about sales, the truth is if you’re popular, people want to listen to your music and they want more of it, if it is good. My kids don’t even care if the songs all came from the same album.

Today, the artists get paid every time we listen.

Elektra sold Metallica’s self-titled album and the band only got paid once for the sale. Today, Metallica is cleaning up, as fans are streaming their tracks over and over again. They are getting paid continuously. And right now payments are low, but they will grow as more people subscribe. And if we are listening to our favourites music, they will get paid forever.

So it all comes down to listens and good songs have a long listening life, a long time to make money.

And it’s always been about good songs.

Metallica did not break big until “Enter Sandman” crossed over. Twisted Sister did not break big until “We’re Not Gonna Take It” crossed over.

We all want more if the artists are great and the hard truth is that very few are.

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A to Z of Making It, Music, My Stories

Artists Need To Do More To Stay In The Game. Lessons from the Diary Of A Frontman.

I really dig “The General Journals – Diary of a Frontman… and Other Ramblings” that Robb Flynn puts out there. I see them as honest and man he talks some hard truths in there. In an environment where a lot of metal artists are still trying to get some ink in magazines and newspapers as a sign of success, Robb Flynn is going straight to the core. He is speaking to his audience without the need of a middleman.

The truths and frustrations on the song writing process, the whole parting with Adam Duce, the depression that came after it, the Beneath The Silt post, the acoustic shows, the gigs, the Power Chord post and so on.

Most fans of music dig the emotional connection and Robb Flynn is there on the front line trying to make a difference.

Love him or hate him, this is what Robb Flynn is doing for the metal community. He is making a difference. It doesn’t all have to be about YouTube videos or posts of cover songs. The blog is sufficient to keep people interested in Machine Head, without any new music coming. As soon as he releases a new Journal, hundreds of other websites pick up the story and add their own little take on his words.

Randy Blythe is another who is connecting with his photographs.

They are connecting with their fans on different levels.

Every post about the band dynamic and the song writing process, I can relate. I can connect with that. I am sure many other musicians can as well.

The metal community is still about the album cycle. This needs to change. It’s not the nineties anymore. Unless an artist’s product is so outstanding it sells itself, artists need to do more to stay in the game.

Too often artists are unapproachable. I have never met Robb, but I bet whoever he comes across, he will be open to discussion, because he is passionate about what he does. He is excited to talk about his past, the albums that influenced him and current music that has his interest.

Outside of the metal community, you can say that he is unknown to most. He is not mainstream, nor does he want to be. Most of us will fade away and those who create great art will live on, through their work.

Unlike so many in the metal community, Robb Flynn was a seasoned performed when he had success in 1994 with “Burn My Eyes”. As he is getting older, he continues to achieve success. From 2003, and with the addition of Phil Demmel, Machine Head has gone from strength to strength.

In a musical world run by Corporations, who only see the fame and the dollars, Robb Flynn is the anti-hero, the one that is looking for the career. You woodshed, you wait for your time, if you’re great, you will triumph.

He is not fussed if he makes a million dollars or thousands of dollars or hundreds of dollars. All he cares about is being involved with creating music. It’s all about the sound, the song and upon this foundation, Robb Flynn has created his best work. The post on “Halo” and how it took six months to be written is pure gold.

When the history of metal is rewritten in the future, Machine Head and Robb Flynn will be spoken about and revered.  

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