Any person involved within the recording industry and the music industry overall, is looking to make money from the hard work of an artist. Especially an artist who has tunes which make some coin.
And the record labels, well they are even looking at making money in any way they can for doing even less then what they did before.
I’m not sure if people have realised, but depending on the artist, there is a high chance that you might have purchased a concert ticket which included a free download of the most recent album of the artist. You see, artists and the labels alike, still think the charts matter and that a platinum record hanging up on someone’s wall is super important.
Bon Jovi and Metallica are two artists that come to mind quickly who have done ticket/album bundles.
And concert promoters don’t like these bundles. The fan is unable to say no, and since the price of the concert ticket looks to be the same, they are thinking free album.
But ticket pricing is a tough gig. If the price is too low, the show sells out and the scalpers along with the reselling market make the money because of the demand.
If the price is too high, then the show is at risk of not selling out and the money lost is carried by the promoter who is taking the risk. And when it comes to bundles, the labels just want the promoters to add extra dollars to the tickets. But, if the promoters thought the tickets would sell for $5 more, the tickets would be sold at that price.
So the $5 album charge comes out as a tax against the show takings. If you are like Bon Jovi and you get 20,000 people to your show, the show’s takings will need to pay $100K to the record label. Do 30 shows in the tour with the same numbers and that’s $3 million, the record labels get and as a byproduct the artist gets a platinum record on their wall.
And the label didn’t spend a cent on marketing but still made a cool $3 million in album sales, because of the hard work done by others on the road.
So if the money comes out of the concert takings, who is actually paying for the albums. Basically, the cost is absorbed by the artists , who are actually buying their own albums.
There is a great blog post over at Bob Lefsetz about it.
Then you have the pop artists who have all agreed to have T-Shirt and Album bundles, beanie and album bundles and so forth. If you don’t, believe me, check out the story over at the NY Times.
Gaming the system, are they….
The article states that from the 39 album releases that went to number 1 with a bullet last year, half of them had a concert ticket or clothing bundle attached to the sale. One artist, sold album bundles with key chains, hats and tickets. Another artist had the album bundled with energy drinks.
Bon Jovi is also mentioned in the story, about how their 12 month old album returned to the top of the charts in 2018 because of a concert ticket/album bundle and how the following week it more or less disappeared from the charts.
And maybe if the record labels cared about keeping the masters of some of the best music safe instead of gaming the system, the masters of some of the most popular recordings wouldn’t be lost.
Universal Music didn’t care enough to keep the masters of the recordings safe, and they got destroyed in a fire. I suppose the New York Times article, “The Day The Music Burned” sums it all up.
And talk about a cover up.
The fire happened in 2008 and finally, we are getting to hear about the lost Vault recordings. Even the acts weren’t aware. Acts like Chuck Berry, B.B. King, Cat Stevens, Elton John, Lynyrd Skynyrd, Eric Clapton, the Eagles, Don Henley, Aerosmith, Steely Dan, Iggy Pop, Tom Petty and the Heartbreakers, the Police, Sting, R.E.M., Sonic Youth, No Doubt, Nine Inch Nails, Nirvana, Soundgarden, Hole, Beck, Sheryl Crow and Eminem.
From reading the articles, it looks like any artist who released on Geffen Records, has no original masters, unless the artist had never handed the master tapes over to the label or took the masters back at a particular point in time. When you look at hard rock and heavy metal, we are talking about big artists like Guns N Roses, Whitesnake and Aerosmith who had released career defining albums on Geffen. Add to that list acts like Y&T, Pride and Glory, Blue Murder, Black N Blue, Galactic Cowboys, Asia, Coverdale/Page, Nelson, Salty Dog, Tesla, Sammy Hagar, Tyketto and Junkyard.
So are all the remastered editions coming out recently, really remastered from the original source tapes. Because Universal hasn’t come clean on what has been lost. And when artists were questioned on Twitter by their fans, if their masters were safe, they either answered “no” or “I don’t know”.
But hey, piracy is still the issue.