Tag Archives: Jay Jay French

A to Z of Making It, Music, My Stories, Unsung Heroes

Jay Jay French Podcast

The French Connection is a newer podcast from Twisted Sister founder and guitarist Jay Jay French.

In this episode he interviews Dee Snider.

Dee talks briefly about his litigation with Clive Palmer, the Australian businessman and wannabe politician who used the vocal melody of “We’re Not Gonna Take It” with some word changes for his political slogan “Australia’s Not Gonna Cop It”.

Years before, Dee had already sold his catalogue to Universal Publishing, so he wasn’t missing out on any unpaid royalty fee but felt compelled to stand for the message of the song and for any unlawful use of the song.

Anyway, the case is over and the Australian judge will take about 6 to 18 months to come up with a decision and then if the decision goes against Palmer, he will appeal it and the case restarts again.

Jay Jay talks about being business partners with Dee as well as being band members for 45 years.

They talk about touring and playing shows during the “Son of Sam” murders, even taunting the “Son of Sam” killer from the stage, by saying “if you come here motherfucker, well kick your arse”.

They talk about politics and the artist role within that environment especially these days.

Artists are faced with a decision to either avoid talking about it in case they alienate a percentage of their fanbase (which is at about 40%) or to take a stand.

The general rule is if you keep quiet, the unacceptable becomes the acceptable.

Snider believes that a large majority of Trump supporters are metal fans because of their blue collar background. He doesn’t have the statistics to back it up, but it’s a general viewpoint he has.

Regardless Twisted Sister and Dee Snider’s success is more international than North American.

These two dudes can talk and it’s a blast to listen to.

Check it out.

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A to Z of Making It, Copyright, Music, My Stories, Stupidity, Unsung Heroes

Disruption Eruption

In life we are being disrupted all the time.

Music is no different.

The biggest challenge to artists is that it’s so much harder to reach people because everyone today has a voice. In the heyday of metal and rock it was all about scarcity. You know the drill. The bands and the labels were all about making it to the top of the heap and then once they got there, they aimed to dominate that heap.

The funny thing is that once the bands got to that heap, they would seem to implode and deliver their least valued work.

Pantera worked for years to get to top of the heap. “Cowboys From Hell” opened the door for domination, “The Vulgar Display Of Power” provided the steps to the top of the heap and “Far Beyond Driven” provided the motion to get to the top of the heap. As Vinnie Paul once said in a Metal Hammer interview, “Pantera could have been metal’s next Rolling Stones”. “The Great Southern Trendkill” came after and continued that domination however the fabric of the band was already tearing apart. “Reinventing The Steel” came next and the band split after that.

Metallica on the other hand delivered their least valued work after they reached the top of the heap with the “Black” album.

Twisted Sister struggled for years to get to the top of the heap. They where selling out local bars however they couldn’t get a record deal. In that Seventies and Eighties era you needed a label to go national. Finally, they got that major label deal. It all started via an Independent label called Secret, which led to the European division of Atlantic Records showing interest and eventually signing them, which then led to the U.S arm of Atlantic taking over.

They got on MTV and went multi-platinum.

Then they lost it all. Dee Snider filed for bankruptcy and so did Jay Jay French.

After the fall from the top, both Dee Snider and Jay Jay French had to pick up and start from the beginning again. An old saying always comes back into my head space. It’s not how hard you fall but how you get back up. In the end, failure is never final, however if you allow it to be, then it will be. Jay Jay had to take a job selling stereos before Sevendust came into the scene in the mid nineties and asked him to produce their first album. Dee Snider ended up with a “Reason To Kill” during this period.

The dirty little secret is that one year’s success does not guarantee the next year’s success. It doesn’t in sport, so why should it be any different when it comes to music. If money was the end game, then Jay Jay French made more money producing the Sevendust album than what he did while he was with Twisted Sister.

So what does that say about the correlation between success and money?

It says that while a band is successful, most of the money is going to others. Only when the band is at the stage of Metallica or Motley Crue who both own their masters/copyrights, do the economics change. Otherwise why do you think Tom Scholz from Boston and Don Henley from the Eagles and Jim Steinman for “Total Eclipse Of The Heart” are putting in motions to get back their copyrights. And why do you think the record labels are resisting even though the law states clearly that the labels have to return the copyrights back to them.

It’s all about negotiation power.

The labels don’t want to lose it and the artists that have the big songs want it.

Which means another disruption is around the corner?

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A to Z of Making It, Music, My Stories, Piracy, Unsung Heroes

The Entrepreneurial Spirit

Look at any band that is successful and you will see a band member with an entrepreneurial spirit. There is always that person in the band that just has that extra drive. They would go ahead and start their own label as a way to get their music out there.

Some do it out of necessity.

Twisted Sister kept on getting rejected by all the labels so Jay Jay French went and formed their own independent label to release their early singles.

Metallica couldn’t get a record deal. Then came Jon Zazula, otherwise known as Jonny Z onto the scene. He ended up hearing the demo tape “No Life ‘Til Leather” which then led to him founding Megaforce Records so that he could release their work. However, Lars Ulrich was always on the lookout for a better deal and eventually that persistence would lead to a deal with Elektra Records. Jonny Z gave them their break however it was the entrepreneurial spirit from Lars Ulrich that took them to the stratosphere.

Motley Crue had a real estate agent called Alan Coffman. He helped finance the “Too Fast For Love” album and assisted them with obtaining gear and going out on the road. Then once Motley Crue got picked up by Elektra, Coffman ran off with their advance money which led to a song called “Bastard” on “Shout At The Devil”. The band  also had Vicki Hamilton on board, who managed to get their self-financed debut album into record stores through her position as music purchaser for a chain of record stores.

Throughout it all, it was Nikki Sixx who had the entrepreneurial spirit and when Allen Kovac came on board in 1994, Sixx was given a tie-breaking vote in collective decisions of the Operations that Kovac’s was setting up. All of these changes led Motley Crue to operate independently and by the late Nineties, they gained ownership of their masters and publishing rights back from Elektra.

Joan Jett had 23 labels pass on releasing her first solo album. Out of a need to get her music out, she founded Blackheart Records with producer Kenny Laguna. This was 34 years ago. By 2014, her label is now a force to be reckoned with, via its music, clothing and film divisions.

In 2014, NO artist can afford to sit back and expect someone else to make them a star. Read any story on successful artists and you will see just how extraordinary that person has to be to overcome the odds stacked against them. If you want a real day example, look no further than Pomplamoose.  Read the article about the financial realities of an independent band. And the take away;

“We, the creative class, are finding ways to make a living making music, drawing webcomics, writing articles, coding games, recording podcasts. Most people don’t know our names or faces. We are not on magazine covers at the grocery store. We are not rich, and we are not famous.

We are the mom and pop corner store version of “the dream.” If Lady Gaga is McDonald’s, we’re Betty’s Diner. And we’re open 24/7.

We have not “made it.” We’re making it.”

Write your own story and defy the dominant culture.

Pomplamoose is the definition of being in a band today. The faces might not be as recognizable as the bands of old, however that doesn’t mean that they are nobodies. They are writing their own story.

Motley Crue didn’t go on VH1 and throw trash at each other. They did that via “THE DIRT” which ended up launching their comeback in 2004.

And never give in to impulses.

Motley Crue could have licensed their music to the “Rock Of Ages” movie and made millions, but they didn’t.

Lars Ulrich rushed in with Napster without looking at events critically and analyse both sides. Metallica is a bigger band today because of piracy. Get the statisticians to explain how Metallica can play sold out shows in China without selling any music.

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A to Z of Making It, Music, My Stories

The Gremlin Day, Generic Metal & Protest The Hero’s “Underbite”

You ever had a gremlin day. I have. You know one of those days when conventional wisdom falls over. One of those days when things that always worked ceased working the same as they always have for no real reason.

It makes you question everything. It makes you feel paranoid and you start to believe that everything you have done up until that point is rubbish.

From my perspective, I work in IT and I have been working on a project since August. We implemented successfully over the weekend, however on Thursday before the weekend implementation I questioned everything and I was about to pull the plug on it.

This is what normally begins to happen when you spend so much time on the one piece of work. This is why Top 40 sounds so bland and processed. Using I.T. speak “the Top 40 has been tested to death.”

The songs go through so many rewrites it’s not funny. That is why you have as many names as “The Last Supper” listed as songwriters of the generic and lifeless Top 40.

However Heavy Metal and Hard Rock music is generally written “in-house”, meaning that most of the material is written within the band. So why are we getting a similar generic output as the Top 40. Why are we getting lifeless and soulless songs that mean nothing and say nothing and to be honest if I heard them live I would probably yawn. The artists that created something great always lived on the edges, merging various influences and styles. However, when one artist sees another artist strike a pot of gold, they follow suit, believing that the same pot of gold would come to them if they replicated what the other artist did.

For example, every band wanted to be like Bon Jovi in 1987 and by 1988 every band wanted to be like Guns N Roses and by 1989 every band wanted to be sober like Motley Crue and by 1991 every band wanted to be Metallica and by 1992 every band started to incorporate grunge influences.

I started thinking about the above, after listening to the song “Underbite” from Protest The Hero and after watching the hilarious puppet clip. The Protest The Hero channel is showing that the clip has had 112,436 views. Not bad for a fan funded band that was told by their record label that are washed up.

Underbite means the projection of the lower teeth beyond the upper teeth. Protest The Hero have taken that term and twisted it up to include the rock n roll show. They are focusing on the generic mediocrity of artists who go out there and fake it. They are focusing on artists and labels that couldn’t care less about the fan experience. They are focusing on artists and labels that care about maintaining the status quo and the profits that came with that.

Jon Bon Jovi is one such artist that comes to mind. Eventually the shows sell out on this tour however for the first time ever, Bon Jovi concert tickets got the reduced treatment on Living Social and other web outlets. If he tours again next year and charges the same high prices, he will be in for a shock.

The Rolling Stones is another.

Motley Crue have gone back to the same marketplace again and again since 2008’s “Saints Of Los Angeles” and with each re-iteration they are getting less and less to the show.

Metallica needs new music to come out. It has been a 5 year victory lap for Death Magnetic and with 2014 approaching, that will make it 6 years.

Black Sabbath is another. Watching Ozzy sing live was a joke and he had the balls to say in interviews that Bill Ward couldn’t perform live because he was old, overweight and he had to use post it notes to remember his drum tracks. Well Ozzy is old, out of key and he never strayed too far from the prompts as he struggled to remember the lyrics.

The song Underbite also focuses on artists who see themselves as gods and their fans as stupid kids who are expected to consume every piece of music they produce regardless if it’s good or not. It has lyrics like “An understanding between you and I that the ground that you stand on is somehow less than mine” and “Now you comprehend our complex relationship—consumer/consumed, You’re just some stupid kid and I’m a megalomaniac.”

The part in the film clip where the fan goes to purchase the merchandise is so spot on. I could relate as it happens to me all the time.

First, the merchandise stand rarely has the size that a person wants. Good luck to all the ones that rush in and get it early and bad luck to the fans who get their later or the fans who just want to purchase merchandise later.

Then the prices are ridiculous. So as the clip shows, you end up forking out a decent amount of cash for a band t-shirt that doesn’t fit or is too large.

I really like the lyrics about “You’re disgracing your effort by conforming to textbook performance of music to fill in the gaps.” This is about going through the same motions and the same dialogue and the same songs day in and day out.

“Let’s not repackage the same old performance, Original content is so much more rewarding.”

While I love Twisted Sister, I don’t agree with the viewpoints put out by them, that there is no need for them to create new music. Dee Snider has mentioned that there is no motivation to write any new songs while Jay Jay French and Mark Mendoza have talked about giving the fans what they want in the live show and how if a new song is played these days from the classic rock bands, the fans see it as a toilet break. While each performance is unique due to Dee Snider’s banter, the songs however don’t stray too far from the first three albums era.

How many times can Iron Maiden revisit their past and repackage past tours as current ones. “Caught Somewhere Back In Time” and “Maiden England” are two that come to mind in the last 4 years. While the “Caught Somewhere Back In Time” tour broke box office records, the “Maiden England” tour not so much.

Their show at the San Manuel Amphitheater, Devore, California on September 13, Iron Maiden got 27,000 fans in a venue that fits 41,000. Megadeth, Anthrax, Testament and Sabaton also appeared on the bill. Of course 27,000 is a massive attendance however the venue is just over 50% full. Iron Maiden needs new content and great content at that.

Listen to the song. There are some hard truths in there and Protest The Hero try to cover them all.

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A to Z of Making It, Influenced, Music, My Stories

Expectations (Alter + Adapt) = Survival (with Machine Head and Twisted Sister)

There is an interview with Jay Jay French that is doing the rounds at digiday. In the first question, he is asked what tips he would offer young bands today.

“Alter your expectations, because people make the wrong expectations. We adapted our expectations over the years, consistently, and that’s how we survived.”

Classy words and very simple.

Expectations (Alter + Adapt) = Survival

So what do all of our favourite bands/artists keep on doing? They keep on spending a lot of time writing and recording 10 to 15 songs, just so they can group them together and release them as an album. This “expectation” worked once upon a time. However it is not working today. Metal artists are lucky that metal fans are loyal and that we still purchase the “album.”

Of course exceptions exist, and it only works if all the songs are undeniable.

Machine Head hit the nail on the head with “Unto The Locust”. Seven tracks that will stand the test of time.  For the new album, 5 song titles have been made available and a few more are in progress. So I think it is safe to assume that we will be getting another 7 to 8 tracks as a long player. Instead of providing an album with the “expected” 10 to 12 tracks, Machine Head are focusing on quality instead of quantity. Altering and adapting.

Did “Unto The Locust” set the sales figures alight? Of course not. It did what it needed to do. It satisfied the hardcore audience of Machine Head. Now if metal bands want to reach the 500,000 to 1,000,000 sales targets then they need to have that undeniable crossover song.

Imagine if Machine Head comes out with their own Crazy Train, Enter Sandman, Symphony Of Destruction or Holy Diver. A song like that will satisfy their hard core fan base and it will also satisfy a lot of other people in the hard rock, power metal, heavy metal, progressive and even pop rock genres.

Check out the following comment from Anita Elberse and her book “Blockbusters: Hit-Making, Risk-Taking, And The Big Business Of Entertainment”. It is probably the best advice that any artist will get.

“…out of a total of 870,000 albums that sold at least one copy in 2011, 13 album titles sold more than a million copies each, together accounting for 19 million copies sold. That’s 0.001 percent of all titles accounting for 7 percent of sales. The top 1,000 albums generated about half of all the sales, and the top 10,000 albums around 80 percent of sales. Deep in the tail, 513,000 titles or nearly 60 percent of the assortment, sold fewer than 10 copies each, together making up half a percent of total sales.”

513,000 album titles sold fewer than 10 copies each. So if you are one of those 513,000 bands that sold less than 10 copies, what do you do?

You obviously expected a better return on your investment. A lot of artists will give up, a lot of bands will break up and then there will be a small percentage who will adapt and alter their expectations. Remember, I have always said that in order to be successful, you need to outlast the competition.

What about singles? I have been saying for a long time to anyone who listens that we live in a single world. As soon as fans got the option to cherry pick what they like, the “tracks” became the rock stars instead of the album. The below is from the same book written by Anita Elberse.

“In 2011, 102 tracks sold more than a million units each, accounting for 15 percent of total sales. That is not a typo: 0.00001 percent of the eight million tracks sold that year generated almost a sixth of all sales. It is hard to overstate the importance of those few blockbusters in the head of the curve. And the trend suggests that hits are gaining in relevance. In 2007, 36 tracks each sold more than a million copies, together these tracks accounted for 7 percent of total market volume. In 2009, 79 tracks reached that milestone; together they make up 12 percent of the sales volume.”

If the above statement doesn’t make the artist realise that we are living in a singles world, then those artists need to re-evaluate their place in the music world. Even Robb Flynn stated in his most recent post that he doesn’t feel like they have written the definitive track like “Halo” and “Locust” for the new album.

In relation to Twisted Sister, the band kept on evolving over a 10 year period and by 1984, with the rise of MTV, the timing was right for them to take full advantage of it. However for Twisted Sister, the success proved nasty as Jay Jay explains;

“The downside of it is we exploded so fast that – even though the band had been together 11 years at that point – the heat of the immense popularity, the worldwide success put so much pressure on the band. The band couldn’t sustain itself and eventually collapsed.”

Dee Snider joined Jay Jay French and Eddie Ojeda in 1976. Jay Jay on the other hand was at it since 1972. He finally found success in 1984. Twelve years slugging it out. Twelve years of rejection and broken promises. Do any of the new artists today have that same kind of thick skin? Do they have the longevity to stick it out. To succeed in the music business, you need to outlast the competition and the competition these days is fierce for listener’s attention.

This is what Metallica has done. This is what Machine Head has done. This is what Motley Crue has done. They are outlasting the competition. They are adapting and evolving.

 

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A to Z of Making It, Music, My Stories

It’s A Long Way To The Top (If You Don’t Have The Grit To Rock N Roll)

I just finished reading a “Wall Street Journal” article that had a section about Angela Lee Duckworth, about how “GRIT TRUMPS TALENT” and the GRIT scale that she designed.

Grit means the passion and perseverance for long-term goals. In other words, the grittiest person will end up achieving much more than the talented person who doesn’t exhibit any grit. The career of an aritst is all about the taking risks, putting it all on the line and on occasion experiencing defeat. Add to that mix, “GRIT”.

So in every facet of our lives we will face a person that has super talent and grit. We will face a person who possess some talent, but a lot of grit. Finally, we will face a person who has no talent and no grit.

When I think of GRIT, I think of Mick Mars and Twisted Sister.

Starting off with Mick Mars.

Was he supremely talented? No.

Did he have the GRIT? Hell yeah.

Just think about it for a moment. Mick Mars started off doing the band circuit around 1971 and it was 11 years later when Motley Crue got picked up Elektra. Then came the shred era with the release of Yngwie Malmsteen’s “Rising Force” in 1983 and poor old Mick Mars was blasted by the new guitar fans of the movement.

He was too sloppy, he was too old, he was too slow, he wasn’t technical enough and it just went on and on. The last laugh is being had by Mick Mars. He is still around. Regardless of what you think about Motley Crue, or the band members within, one thing they do have is GRIT.

Let’s look at Twisted Sister, the best bar band doing the tri-state scene. For Jay Jay French, it was a long way to the top. He started off Twisted Sister in 1972. Dee Snider joined in 1976. The band came to world-wide attention in 1983, with the release of “You Can’t Stop Rock N Roll” and the follow-up “Stay Hungry” in 1984.

Was Twisted Sister the most talented heavy metal band doing the rounds at this time? Of course not.

Did Twisted Sister have the grit to make it? Hell Yeah.

One could argue that the band ceased to be in 1987, so what happened to the GRIT? It lived on with Dee Snider. Regardless of the success of his post Twisted Sister bands, Dee Snider continued to battle it out. He never gave up.

Looking at some other artists, I immediately think of Vito Bratta from White Lion.

Vito Bratta is a favourite of mine and a massive influence. He is a supremely talented guitarist and songwriter, however with his exile from the music business since 1992, it looks like he just didn’t have the GRIT.

Mike Tramp on the other hand, has the GRIT (Freaks Of Nature, a new version of White Lion, plus a tonne of solo releases), but without Vito, he doesn’t have the talent in the compositions.

Jake E. Lee is another favourite of mine that has sort of disappeared from the public conversation. A very talented musician, who got the boot from Ozzy Osbourne because he couldn’t agree with Sharon Osbourne over the publishing rights of Ozzy’s music. So he goes on to form Badlands with Ray Gillen (RIP) and they release two excellent albums before calling it a day with ego tantrums and arguments.

Is Jake E. Lee talented? Of course

Does he have any GRIT? I am going to answer YES on this one. Since the end of Badlands, Jake E Lee has gone on to appear on a lot of tribute albums, along with a few solo releases and a couple of projects that he demoed songs with. The bottom line is, he never really stopped creating.

Currently, he is recording songs for a new project called Jake E. Lee’s Red Dragon Cartel.

To finish off, the immortal words of Bon Scott (RIP) from AC/DC;

Gettin’ had
Gettin’ took
I tell you folks
It’s harder than it looks

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A to Z of Making It, Alternate Reality, Music, My Stories, Piracy

Did Piracy assist the come back of Twisted Sister?

Young people today do not realise the impact that Twisted Sister had on the music business around 1984 and 1985. Sure, other bands had greater sales and bigger tours, however no one did MTV like Twisted Sister. They ushered in a whole new promotions medium for metal and rock bands.

Twisted Sister came into stardom and then disappeared. In order to understand what happened and then why the resurgence, we need to go back to 1984.

“Stay Hungry” is released, followed by three singles. Two of those singles, “We’re Not Gonna Take It” and “I Wanna Rock” made MTV a giant in the rock and metal world. Prior to that MTV didn’t really have any traction with the rock and metal communities. People tuned in to MTV to watch these clips.

The “Stay Hungry” album goes multi-platinum in the U.S. Dee ends up before the Senate and “Come Out And Play” comes out in 1985. It doesn’t meet the sales target set by the label and the tour is losing money in the U.S.

Europe, on the other hand is a whole different story and they had sold out shows across the continent. How can this be when the actual sales of the album are low in Europe? Europe is renowned for it’s black market and sharing culture.

By 1987 it was game over for Twisted Sister.

How can a band that was riding high by the end of 1984, disappear by 1987, especially when lesser bands continued to have a career during this period;

The Michael Jackson business model from the labels

The music market collapsed in the late Seventies. In order to stay viable, the major labels decided on a strategy to make more money with fewer acts. Michael Jackson became the first artist to whom this new strategy for success was to be applied. By 1982, Michael Jackson released “Thriller” and by 1984, the album was certified 20x Platinum.

He wasn’t alone either. Artists like Billy Joel, Bruce Springsteen, Elton John and Madonna, also benefited enormously from the new majors’ strategy to create superstars. When Bon Jovi and U2 exploded, they also joined this new superstar strategy. This is the way it worked; Large advances and marketing budgets, expensive music videos and fronting large amounts of money for large tours. Repeat if band/artist is successful or don’t repeat if band/artist is not successful.

Artist & Repertoire was unofficially outsourced to the independent labels and if they found an artist that had success, the artist would be transferred over into the major label network by default.

So a band like Twisted Sister comes on the scene and they don’t fit the new major label strategy. Anyway, the band persists and they end up breaking through. So the label is now thinking, maybe we should throw some money at this band and see what they can deliver. When “Come Out And Play” didn’t outsell “Stay Hungry” the label decided to move on, as it was clear that Twisted Sister didn’t fit the new model.

 

 

The Rise of the Thrash Scene

Twisted Sister to me are a heavy metal band. Yep they had that crossover appeal with “We’re Not Gonna Take It” and “I Wanna Rock” however in the end, songs like “Burn In Hell”, “Stay Hungry”, “You Can’t Stop Rock N Roll”, “Come Out And Play”, “Kill or Be Killed”, “Destroyer”, “Run For Your Life”, “Under The Blade” and “The Fire Still Burn”s are heavy metal to a tee.

Twisted Sister appealed to the kids who were alienated and subjected to ridicule for their choice of music. They appealed to the kids who had a stiff middle finger attitude at the establishments. In 1983, an album called “Kill Em All” was released, who took on the same themes that Twisted Sister started. Instead the word ROCK was replaced with METAL. The metal fans of Twisted Sister jumped ship to the new “Metal Militia” started by Metallica. With songs like “Whiplash”, “Seek And Destroy”, “Fight Fire With Fire”, “Hit The Lights”, “Battery”, “Damage Inc.” and “Leper Messiah”, Metallica and other thrash bands ushered in a new era for the youth that Twisted Sister had connected with.

If you have any thrash fans, check out their collection and I guarantee you that they will have a Twisted Sister album in there.

The Bon Jovi and U2 Effect

So what happens when your core metal audience abandons you. For Twisted Sister, they needed to reinvent themselves. By 1986, Bon Jovi and U2, exploded all over the world. The record labels are flush with cash and they want more superstar acts. So what do the record labels do? They persuade their bands to record similar sounding albums. They tell the independent’s to sign hundreds of other similar bands on bad contracts. It is all about the profits.

The Senate Hearings

In 1985, fans of metal music just didn’t understand what the hoopla was about. They had no idea why metal music would even need to be at the hearings. Metal music was always on the fringes. Big deal if they add a parental advisory sticker to the album.

Abandoned By MTV

MTV used Twisted Sister and Dee Snider to promote their channel. Once the channel had traction in the metal and rock community, MTV abandoned the band.

The Past Finally Takes Its Toll with the Ten Year Itch

By the time 1987, rolled around, the band Twisted Sister with Dee Snider fronting it, had been at it for over 10 years. Jay Jay French even more. The band almost called it quits by 1983 when their Secret record deal fell apart. If you look at the 10 year trend of other bands you will see that what happened to Twisted Sister is nothing new.

Aerosmith more or less broke up by 1981, ten years after the main line up was formed. It wasn’t until 1984 that they got back together and by 1987 they became a multi-platinum band again.

Motley Crue replaced Vince Neil in 1992, almost eleven years after the band formed.

Van Halen had a new singer almost 12 years after they formed in 1986. By 1998, they had another singer.

Iron Maiden by 1989 had a few line-up changes in a new guitarist, a new drummer and most importantly a new singer.

Alice Cooper was at a low by 1980 after 12 years of hard work. It wouldn’t be until 1989 that he found major success again with the “Trash” album. His first break in the Eighties came with Twisted Sister in the “Be Cruel To Your Skuel” song in 1985 and a song called “He’s Back” from the Friday The 13th soundtrack.

So what happened to get Twisted Sister back into the public imagination:

The Beavis and Butt-head and Green Day Connection

It all started in 1993 and 1994. It was Beavis And Butt-head and Green Day that re-ignited the public’s imagination with Twisted Sister.

In the Beavis and Butt-head episode, “Stewart’s House (Too Dumb For TV)”, “I Wanna Rock” is featured, as well as “You Might Think” by The Cars, “Kiss” by Art Of Noise and “The Majesty Of Rock” by Spinal Tap. After Beavis almost loses it acting out the teacher’s opening speech, they move on to complain about the lack of explosions and that Twisted Sister are “fat guys in clown makeup.” In the end it got people talking about Twisted Sister again.

Then came 1994. That is when Billie Joe Armstrong the singer/vocalist from Green Day sang the start of the song “We’re Not Gonna Take It” during Green Day’s infamous Woodstock ’94 performance. Yes, that is the same performance were Billie Joe Armstrong started a mud fight with the crowd. In the end Woodstock 94, was referred to as Mudstock ’94. Apart from the people at the event, the event was also viewed by millions by pay-per-view television. In the end, the Woodstock 1994 performance from Green Day, gave the band further publicity and recognition and it helped push the “Dookie” album to eventual diamond status.

In the aftermath of Mudstock 94, the millions of people that saw the event via pay per view, as well as the people that attended, asked themselves two things about “We’re Not Gonna Take It”; Which band sang that song and where can I get my hands on it?

With a combination of fans re-purchasing their LP’s and Cassettes on CD, and the Mudstock performance of Green Day renewing interest in the band as well as Beavis and Butt-head, the “Stay Hungry” album was certified 3 x multi-platinum in November 1995 almost ten years since is double platinum certification from 1985. In addition, “You Can’t Stop Rock N Roll” was also certified “Gold” in November 1995.

A Radio Show and A Band called Sevendust

In 1997, Dee Snider began hosting the “House of Hair” radio show. With the catchphrase of “If It Aint Metal, its Crap”, the radio show focused on the 1980s hard rock/heavy metal period.

Also in 1997, a band called Sevendust released their self-titled debut album. It was produced by Mark Mendoza and Jay Jay French. By May 1999, the album was certified gold. Of course, Sevendust also had Jay Jay French as manager. Fans started asking how can that be? How can a person that dressed up like a chick in the Eighties, manage a band as brutal and heavy and COOL as Sevendust? If people are talking about you, that is a good thing. I remember when I purchased the Sevendust album and saw the Twisted Sister connection, I couldn’t stop telling people about it.

Heroes Are Hard To Find in a Strangeland of Napster, A Band Called Lit, Tribute albums and Spitfire Re-Issues.

In 1999, Napster exploded. I remember going on to Napster and seeing all the Desperado material, the Widowmaker material, the Twisted Sister material, as well as live concerts from Twisted Sister (from soundboard recordings and fan bootlegs). Thousands of people were uploading and downloading this content. While this would have hurt the RECORD LABEL, it didn’t hurt Twisted Sister at all in the years to come. I have always said that if you create great music now, expect to be paid well later. From Napster I got my hands on the Desperado era songs.

Also in 1999, the rock band Lit paid homage to the opening of Twisted Sister’s “We’re Not Gonna Take It” video clip. Dee Snider actually plays the role of the angry father (originally portrayed by Mark Metcalf) who verbally abuses his son for his lack of authority and uncleanliness. This was big from a Twisted Sister point of view for two reasons. Interest in the platinum selling band Lit was huge, after their number one rock hit “My Own Worst Enemy” remained at number one for 11 weeks on the Billboard Rock Charts. “Zip Lock” was the follow up single and what a video clip to lead with. Again, this got Twisted Sister and Dee Snider back into people’s imagination.

The movie Strangeland was also released in 1999, with a new song called “Heroes Are Hard To Find.” This was the first new piece of music from Twisted Sister and it was significant, along with the Spitfire re-issues of the “You Can’t Stop Rock N Roll”, “Come Out and Play” and “Love Is For Suckers” album with additional tracks.

A Road Trip and That Bastard Solo Album

In 2000, a small budget movie came out called Road Trip. For a movie that cost about $17 million, Road Trip was a hit and what a perfect song they had for it. As the characters sing along to “I Wanna Rock” as it was playing on the radio of the bus, it was very reminiscent of “Bohemian Rhapsody” in Wayne’s World. A perfect touch and what a promotion for the band

Dee Snider also released a solo album called “Never Let the Bastards Wear You Down” in 2000. Now this album was a “Best off” from songs that didn’t make it on any Twisted Sister albums, plus selections from the ill-fated Desperado project that Elektra boss Bob Krasnow destroyed two weeks before its release. It was a great album and the back stories provided with the CD, re-ignited the imagination.

A Culturally Significant Film

In 2001, the United States Library of Congress deemed Animal House a culturally significant film and selected it for preservation in the National Film Registry. This was significant for Twisted Sister. Since their video clips of “We’re Not Gonna Take It” and “I Wanna Rock” borrowed from Animal House, their name was out there again with the renewed interest in this movie.

Any person that grew up the Seventies and the Eighties cannot watch the Animal House movie and not think of Twisted Sister, especially when Nedermeyer has screen time.

Congressional Hearings are Finally Understood

Dee Snider is now seen as the hero and playing himself in a 2002 TV-movie called “Warning: Parental Advisory” got him back in our faces again.

 

Piracy and The Pirate Bay

The Pirate Bay debuts in 2003 in Sweden. Twisted Sister is one band that is shared a lot by the Europeans. A band with low record sales in Europe headlines Wacken.

Schwarznegger Is Not Gonna Take It

Dee sang, “We’re Not Gonna Take It,” which was adopted by the Schwarzenegger campaign. Of course, if you are a fan of the “Stay Hungry” album, you would know that the themes and the album title is from a book that Schwarzenegger wrote back in 1979.

A Film Called The Warriors and the Rise of Cyberlockers and Blogs

By 2005, blogs and cyber lockers are rising, especially in European countries. This is how it worked; A music fan creates a blog and they list all of the albums they have from bands. On each list they have a link that directs the person to a cyber locker site where they can download the album. If people kept on downloading the album, the link stayed up on the cyber locker website. If they didnt, the link would expire. Twisted Sister’s collection, plus live recordings did the rounds on these blogs and the links stayed up.

 

Also in 2005, Paramount Home Video released the “Ultimate Director’s Cut” DVD of The Warriors. As the movie came back into the public awareness so did “Come Out And Play” as people were reminded of Dee Snider clicking bottles together saying “Twisted Sister, come out and play” as a tribute to the movie.

The Wash Up

The fans of Twisted Sister in the Eighties had kids and those kids grew up. There is a study doing the rounds on the internet about how the musical tastes of kids are influenced by the musical tastes of their parents. 

In my opinion, the re-birth of Twisted Sister’s popularity in the 2000’s is due to piracy. In Europe, Twisted Sister’s music is pirated heavily. With this new distribution, Twisted Sister was given headlining slots at European festivals that still continues to this day. Being a killer live band, they always delivered and their legend grew even more.

It’s funny that the thing that the record labels try to stop is the same thing that gave Twisted Sister a new life.

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