Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

Forgotten 2

The Playlist

Wake Up (The Sleeping Giant)
Twisted Sister

How fortunes change for artists?

Twisted Sister was the top band in 1984. Dee Snider was everywhere, on the cover of magazines, newspapers and even hosting a show on MTV that would go on to become “Headbangers Ball”. For a band that toughed it out for a decade, success came and went in half of that.

Who cares if “Love Is For Suckers” was meant to be a solo album?

Who cares if Mark Mendoza and Jay Jay French hate the album?

Who cares if studio musicians contributed to it?

It’s listed as a Twisted Sister album, it sounds like a Twisted Sister album and like all Twisted Sister albums, Dee is still the main songwriter and it should be given its dues as a Twisted Sister album. That means, playing the excellent “Wake Up (The Sleeping Giant)” live.

Who the hell are they to say
What we can do and how we can play
We got the numbers, yeah,
We got the might
We got the strength and
We got the right
We got the reason, yeah,
We got the night
So wake up the sleeping giant

Dee was always good at writing the anthem of the SMF’s vs the world. “Wake Up (The Sleeping Giant)” is no different. The WE in the song is the fans, the black sheep, the ones that everyone was calling devil worshippers in 1984.

It’s our rights they’re abusing,
It’s our right to fight back
So rally the troops and
Let’s start the attack

It’s the war cry against the censorship taking place against heavy metal and hard rock music. Freedom comes with a choice and sometimes, we sign away our freedom because we like to create an enemy, someone to blame when it all goes to hell.

It’s our boss’s fault because we are not making our mortgage repayments. If only we earned more.

It’s our leaders fault because we have our rights taken away a little bit at a time.

We like to have someone else in control.

Around the world, our internet is under attack from governments and corporations. They want to control it, regulate it and charge a premium for it. The Net Neutrality war is real and it’s happening and only a handful of people are speaking up against it. The rest are ignorant.

Snider’s message is good. It’s right, but the SMF misfits had grown older and they had responsibilities. Rising up against the institutions wasn’t their mission anymore. It changed to performing duties and keeping a roof over their head or their own families head.

The more metal inclined fans of Twisted Sister moved their loyalties to the thrash and metal movements and the more pop rock casual fans moved their loyalty to Bon Jovi’s “Slippery When Wet” and Whitesnake’s 1987 release. And in that climate, the album couldn’t compete.

Magic Touch
Aerosmith

With “Dude Looks Like A Lady”, “Rag Doll” and “Angel” taking all the attention, this little classic had no chance. Which is a shame, as the song is up there when it comes to Aerosmith. It’s got the classic bluesy groove the band is well-known for and a wickedly good vocal melody. Plus Joey Kramer sounds louder than hell on the drums.

It’s written by Tyler, Perry and Jim Vallance (yep, that same Jim Vallance who co-wrote “War Machine” with Bryan Adams, plus the majority of Bryan Adams catalogue).

Don’t need no wedding with a shotgun, shotgun

Ahh, the problem with the male species is our basic load control. An innocent moment of explosion and that accidental shotgun wedding might be very real. Then again, that’s how it was in the past. In today’s age not so much.

Dancing On Glass
Motley Crue

Man, that riff from Mick Mars, is sleazy and dangerous. You can safely call “Dancing On Glass” the prequel to “The Heroin Diaries”.

In 1987, Nikki was asking if he is in Persia or just insane. In 2005, Nikki via Sixx A.M was reminiscing about how a girl with golden eyes talks to him in Persian, telling Nikki, she loves him.

There are plenty of other auto biographical lines about Sixx’s drug life.

“Valentines in London, found me in the trash”
“One extra push, last trip to the top”
“Silver Spoon and needle, witchy tombstone smile
“I’m no puppet, I engrave my veins in style”

“Wild Side” and “Girls, Girls, Girls” sold the album but to me, the third track is just as good.

Breakin’ All The Rules
Ozzy Osbourne

I know there was a film clip for it and it was a single, but “Miracle Man” was that strong and Ozzy’s earlier catalogue was still selling well, “Breakin’ All the Rules” was just ignored.

But what a riff to kick it off, under a rumbling Randy Castillo groove.

Nobody thinks the way I do
I guess that nobody dares

I read an article about a computer scientist guy who took all the google searches people make and found that we basically lie when it comes to everything public. The only place we don’t lie is within our Google searches because we believe we are alone and they are private. And Google Searches show what we really think and really like. And guess what, Google sells this data to marketeers.

And I know
That you would love to know the answers
But to you
The truth is just another lie

Some people don’t care about reason or a different point of view. With Ozzy being the whipping boy for all the religious institutions, you can see where Bob Daisley was going with the lyric. Funny how the religious entities classed Ozzy as satanic when his whole house is littered with crucifixes.

Rising Power
AC/DC

It’s a solid album, coming out after the holy trinity of albums, their U.S breakthrough “Highway To Hell” in 1979, the mega selling “Back In Black” from 1980 and it’s 1981 successor “For Those About To Rock”. Some personnel changes happened as well. Simon Wright is in the drummers’ chair, replacing Phil Rudd. The producer of their holy trinity albums, Mutt Lange was also out. Their manager Peter Mensch was also out.

Angus and Malcolm stepped up to give the world a live and raw version of AC/DC and the result is a lot of groove and swagger but no classics.

My body’s blown a fuse
Rising power
We’ll raise the night
Rising power

Rise/Rising = hard on. Blow a fuse = climax. Johnson is rolling out the metaphors.

Rocket Queen
Guns N Roses

The closing track to the epic “Appetite For Destruction” album. It was never a single, but the audience knows the lyrics. It’s just one of those songs on an album full of audience classics.

I’ve got a tongue like a razor
A sweet switchblade knife
And I can do you favors
But then you’ll do whatever I like

Ahh, yes, Axl and his tongue… Guess someone is going down.

Here I am
And you’re a Rocket Queen

The opening lines of the Chorus. Every Gunner’s fan knows it.

I’ve seen everything imaginable
Pass before these eyes
I’ve had everything that’s tangible
Honey you’d be surprised

The rock and roll debauchery and decadence summed up in four lines.

And then that outro. It’s basically another song within a song. First the power chords and then the open E and B string arpeggios over shifting notes on the G string, mapping out the E major scale.

I see you standing
Standing on your own
It’s such a lonely place for you
For you to be
If you need a shoulder
Or if you need a friend
I’ll be here standing
Until the bitter end

You think you have friends and lovers when you’re a star and then when the lights go away, who is left.

Or think I, I mean you harm
Of those that take you
Leave you strung out
Much too far

Law enforcement efforts to stop cocaine and heroin increased the narcotic production ten-fold. The use of narcotics today is high and the war against drugs is 50 plus years old. And it’s the vulnerable/lonely people who turn to it. And the most vulnerable are our heroes, on the road, playing theaters or arenas and surrounded by people who profit from them.

Good Enough
Get Up

Van Halen

Any album (especially a Van Halen album) that kicks off with “Hello Baby”, you know you’re in for a ride. In “Good Enough” Sammy Hagar compares a great looking woman to a premium cut of beef. I’ll have another cut please.

Wow, U.S. Prime, grade A stamped guaranteed
Grease it up and turn on the heat
You gotta throw it down and roll it over once, maybe twice
Then chow down, down, down, down

“Get Up” is basically a speed rock song. And EVH breaks out some excellent riffage in this one as well.

Feel like throwin’ in the towel?
Don’t be a fool
They’re out to knock you out
And put you down for the count

I feel like throwing in the towel a lot of times. Some days feel like a battle against the forces of society. Making people believe that working hard and paying things off will get you freedom is a dream promoted by the banking sector and the 1% that control it.

Ah, there’s still some fight in me
That’s how it’ll always be
Hold your head up high, look ’em in the eye
Never say die

It’s the human spirit. Never say die, never give up. The thing with “5150” is the pop rock songs got so much attention. I’ll be honest, all of the pop songs are excellent, however it was a shame the real heavy rock songs like “Good Enough” and “Get Up” got lost in the noise.

Blindman
Aint Gonna Cry No More
Looking For Love
You’re Gonna Break My Heart Again

Whitesnake

Coming into 1980, Whitesnake was putting out an album a year and touring consistently. Then the Martin Birch produced “Ready an’ Willing” dropped, launching the song “Fool For Your Loving”, a piece written by Bernie Marsden, Micky Moody and David Coverdale.

To me, “Ready an’ Willing” is the album that started Whitesnake’s rise which culminated in the 1987 self-titled album selling millions around the world.

My two favourites are “Blindman” (which is a derivative version of the Coverdale/Blackmore penned “Soldier Of Fortune”) and the very Led Zeppelin sounding, “Aint Gonna Cry No More”. Those songs also nail it lyrically for me. Talk about completely forgotten, no one under forty would know these songs.

“Chasing rainbows that have no end, The road is long without a friend….” from BLINDMAN
“Like a Blindman, I can feel the heat of the sun, But like a Blindman, I don’t know where it’s coming from…” from BLINDMAN

“Aint Gonna Cry No More” is White Led Zep Styx Snake and I swear Tommy Shaw and Jack Blades built Damn Yankees on the backs of songs like these. Influences aside, it’s a track that’s good enough to stand on its own

“Memories of broken dreams, As distant as the sun, Are drifting like an echo in the wind….” from AIN’T GONNA CRY NO MORE

Then fast forward to 1987 and two of the best tracks didn’t end up on the normal world-wide release.

I didn’t hear “Looking For Love” until many years later. It’s better than “Is This Love” however at over 6 minutes long, it wasn’t a commercially viable song. David Coverdale was shocked when he heard that John Kalodner would be cutting the song from the final album release.

The candle is burning, it’s way down low
I just need someone
To show me the way, the way to go
Which way to go

Isn’t life like that. We are always looking for some guidance. That’s why tarot card readers, astrologists, clairvoyants, psychologists have a career.

“You’re Gonna Break My Heart Again”, “Don’t Break My Heart Again”. David Coverdale was the master song title re-user.

How huge is the riff in “You’re Gonna Break My Heart Again”.

Sykes goes to town on this song, a derivative version of “Children Of The Night”. It’s got all of his uniqueness in it, from fast palm muted staccato runs, a shredelicious and melodic lead and to using thirds and minor chord inversions instead of the standard power chords.

Perfect Timing
Knucklebones

David Lee Roth

“Perfect Timing” is written by David Lee Roth and keyboardist Brett Tuggle, so it’s got that melodic rock vibe happening.

I’m thinkin’ this is the right time
I’m hoping you feel the same
‘Cause that light at the end of the tunnel
Is the front of an oncoming train

It had to be David Lee Roth that linked love to standing on the train line in front of an oncoming train. Then again, he always had a way with words.

“Knucklebones” is written by Gregg and Matt Bissonette along with David Lee Roth.

So we’re hittin’ the road
And we’re pumpin’ thunder
Mama look out for down below
Get the show on the road
It’s the feeling we’re under
You can feel it right down to your knucklebones

One of a million songs about the rock and roll show.

One of these dark nights, as the saying goes
There’s some dirty work
To be done down by the crossroads
And I know it’s true

Always love a supernatural tale at the crossroads. There’s some dirty work to be done.

Livin’ For The Minute
Poison

It wasn’t even on the album. A B-side on the “Nothin’ But A Good Time” 7 inch single.

“Open Up and Say…Ahh!” was huge for Poison. “Every Rose Has Its Thorn”, “Nothin’ but a Good Time” and “Fallen Angel” took all the glory. Hell, even a cover of “Your Mama Don’t Dance” charted okay. But “Livin’ For The Minute” is just perfect.

Magazine covers always shootin’ poor Billy’s face
He kept a score of his ladies chalked up on his guitar case
He was a bad-ass rockin’, baby, always rollin’ out the sounds
Like some freight train come and did a six-string strut and just tore the damn place to the ground

It’s a character driven story about a guitar slinger called Billy, who kept a groupie monument in his guitar case and man, he could play. Sort of like Johnny. There is no doubt the song is influenced by “Johnny Be Goode” in the lyrical department. Quick! Call the lawyers.

Slave To Love
Quiet Riot

A great piece of melodic pop rock, however like many other bands that broke through in 1983/84, by 86/87 they became old news. Forgotten.

We made a slave to love
That’s what I’ll always be
A victim of your touch
You stole my soul and now I’m just a slave to love, yeah

DuBrow was never known as a great lyricist and I suppose that became his downfall. There are only so much clichéd and generic rhymes a fan could take. But for some reason AC/DC seemed to get away with it.

All The Fools Sailed Away
Dio

Music is written by Dio and Goldy, while lyrics are all done by Dio.

What can I say about this song that I haven’t said before about classic Dio songs?

The drumming is epic, great vocal melodies, great movements between loud and soft and when the chorus comes in with the backing vocals, it’s time to sing along.

There’s perfect harmony
In the rising and the falling of the sea
And as we sail along
I never fail to be astounded by
The things we’ll do for promises

If our ancestors never set sail to find new lands, who knows what the world would be like. Our sense of adventure is the backbone of the human psyche.

We are the innocent
We are the damned
We were caught in the middle of the madness
Hunted by the lion and the lamb

Society is founded on the persecution of races. And as we get more advanced, persecution exists between the haves and the have-nots. The divide is only getting bigger.

And all the fools sailed away
All the fools sailed away
Sailed away

People need to move and find new lands/cities to thrive and survive.

They say you’re beautiful
And they’ll always let you in
But doors are never open
To the child without a trace of sin

I watched “Split” recently and the James McEvoy split personality character wouldn’t kill a person that was as beautiful as him (which meant scarred from some past abuse). And I suppose sin is what makes us who we are. How can we learn from our mistakes or the mistakes of others if we don’t make them or don’t believe we make them?

Stand Up And Fight
Fantasy

M.A.R.S

Putting this band, supergroup, one-off project together proved to be one of the best decisions ever made by Shrapnel Records supremo Mike Varney.

You have hotshot newcomer Tony MacAlpine on guitars. Rudy Sarzo and Tommy Aldridge are on bass/drums. Another newcomer in Rob Rock is on vocals. The potential is unlimited. The melodic rock is amped up to 11. Yeah, the lyrics are clichéd and some of the melodies and rhymes are overused, however don’t let that get in the way of a good listen.

The big X-factor, star quarterback, star centre forward is Tony MacAlpine. He’s a virtuoso keyboardist and guitarist all rolled into one. He churns out brilliant riff after brilliant riff. Craig Goldy was their original guitarist, but he left to join Dio and I think Tony MacAlpine had a better and more creative musical career than Goldy.

Isn’t it funny how a no-brainer decision in the past, in hindsight maybe didn’t pan out to be such a great decision?

“Stand up and fight for your rights, stand up and be free”

Prisoner
Dokken

From the excellent “Back For The Attack” album and it’s sequenced straight after “Kiss Of Death”. And it works. The basic Am to F to G chords underpin the song, while the double stop bends in the intro lead make it sound unique.

Then it slows down in the verse, only to build it all back up to the arena rock chorus. A great piece of song writing.

“I’m a prisoner chained by love”

Long Cold Winter
Cinderella

Blues music is simple however to make it sound simple is a challenge. In this case, Keifer and Co. show the hard rock MTV world how to play the blues and they make it sound simple.

“A long cold winter without your love”

Winds Of Change
Y&T

1981’s “Earthshaker” started Y&T’s rebirth. “Black Tiger” released in 1982 would enhance and refine their signature sound. The album was recorded in England and produced by Max Norman. At that time, he had just finished working with Randy Rhoads on two career defining albums, so he knew how to work with excellent Californian guitarists.

Winds of change
Blowing strongly

The song has this “Kings and Queens” Aerosmith vibe. I dig it.

Far From Over
Frank Stallone

Sly Stallone’s nepotism to family members is evident here. His brother Frank is singing one of the signature songs from the “Staying Alive” movie, which is the sequel to “Saturday Night Fever”.

I dig this song a lot. It’s written by Frank Stallone and Vince DiCola.

I’m diggin’ in,
I want it more than anything I’ve wanted

How bad do you want it and how far are you prepared to go to sacrifice to get it.

I am down but I am far from over

An unwritten rule of life.

On The Line
Tangier

After doing the Philadelphia scene for 5 plus years, the band finally got a chance to showcase for a few labels. ATCO head, Derek Schulman was successful in getting their signature and he got producer Andy Johns from Led Zeppelin fame on board for “Four Winds.”

“On The Line” has a good feel and groove, but man the lyrics about a stranger waiting in the alley way to take your life just don’t do it for me. Only Dee Snider could get away with lyrics like that.

Free’N’Easy
Devils Toy

The Almighty

Ricky Warwick is known today as the lead singer/guitarist for “Black Star Riders” but back in the 80’s/90’s he had a pretty cool band called “The Almighty”.

They were signed by Polydor in March 1989 and recorded their first album, “Blood, Fire and Love” the same year. These songs are from their second album “Soul Destruction” which was released in March 1991. I know I cheated by chucking these ones in the list.

“Everything is so Free ‘N’ Easy”

The modern-day slogan.

Love, only love,
Love is the devils toy

Yes, something so pleasurable has to be evil.

Driving Wheels
Last Frontier
Too Much Ain’t Enough Love
Walk On

Jimmy Barnes

I bet a lot of Journey fans would have no idea the influence of the Journey songwriters on this album. “Freight Train Heart” is the third studio album by Australian rock singer Jimmy Barnes.

“Driving Wheels” is written by Barnes, Jonathan Cain and David Roberts. Yep, the same David Roberts who wrote songs for Bad English, Lee Aaron, House of Lords, Signal and Starship.

“Too Much Aint Enough Love” is written by Barnes, Cain, Neal Schon, Randy Jackson (bass player and recently known for his work on American Idol) and Tony Brock (drummer for The Babys and Jimmy Barnes).

“Do or Die” and “Last Frontier” are written by Barnes and Cain.

“I Wanna Get Started with You” is written by Barnes, Cain and Schon.

“I’m Still on Your Side” is written by Barnes, Cain and Jim Vallance. Yep the same Jim Vallance from Aerosmith and Bryan Adams fame.

“Lessons in Love” is written by Barnes, Vallance, Cain and Jeff Neill (Canadian guitarist who had success with Shama and Streetheart. He toured with Jimmy Barnes before dedicating his time to song writing and producing.

“Waitin’ for the Heartache” is written by Barnes and Desmond Child. Yep the same Desmond from Kiss, Jovi and Aerosmith fame.

“Walk On” is written by Desmond Child and Joe Lynn Turner. Yep the same Joe Lynn Turner from Rainbow fame. The track also appears on a Sunstorm album from 2009.

“Seven Days” is a track Bob Dylan wrote for Ronnie Wood.

Jonathan Cain was on hand to produce, however due to interference from Geffen Records and Cain’s creative vision being different to Barnsey’s vision, the album production was brought back to Australia, with Mick Stone producing and a supergroup of musicians playing on it.

It’s the rhythm of the highway
As he rolls on down
And city lights as they fade from sight
Drives the man behind the driving wheels

Truckie lifestyle, hell in the modern world it’s the morning two-hour commute to work for a lot of people.

Well he’s thought about settling down
A little diner on the edge of town
But in this world of push and shove
He’s still got freedom in his blood

The corporations, the banking industry and our leaders don’t like people like this. Hard to control and bring into the system.

The below is from “The Last Frontier”.

The lawless and the brave, searching for a dream
When all they found was sand and stone
Where rivers once had been

Australia was populated by the convicts and the ones who had dreams of a better life outside of the UK.

And suffered in a sunburnt land
Down in the last frontier

Australia is known as the sunburnt land.

And they sent them to another land
Into the greatest fear
To fight and die for freedoms cry
And for the last frontier

The U.K goes to war and their front lines are made up of soldiers from their colonies.

You Won’t See Me Cry
Signal

And if my world should end tonight
When you walk out of my life
You won’t see me cry

And that’s the end of another Forgotten playlist from the 80’s with an exception for “The Almighty” who even though the album was released in 91, it feels like it was heard in the 80’s.

Standard
A to Z of Making It, Music, My Stories

Divided We Stand. But It Doesn’t Have To Be That Way.

Metallica resorted to a professional coach to get it together again. So did Aerosmith.

Motley Crue imploded at the peak of their powers with the firing of Vince Neil and then sued each other in the courts. Then when Vince Neil was back in, John Corabi was out and soon it was Tommy Lee that was out.

Bon Jovi and Megadeth resorted to group therapy. For Bon Jovi it was a way to keep the band together after “New Jersey” and for Megadeth it was a way to keep a stable line-up together.

Van Halen ousted David Lee Roth and there was a few years of bad mouthing each other. Then when Sammy Hagar was ousted, the feud turned ugly with both sides airing their dirty laundry.

Guns N Roses appetite for destruction more or less has the band as an Axl Rose solo project. According to Axl, “Slash is a cancer”. There was a lawsuit as well from Axl to Slash to stop the “It’s Five O Clock Somewhere” album as Axl claimed those songs were written for Guns N Roses by Slash.

Scott Weiland had a nasty split with his first act, Stone Temple Pilots (on more than one occasion) as well as with the Velvet Revolver project that featured Slash.

Sebastian Bach and Skid Row are still at loggerheads. Matt Kramer left Saigon Kick because he felt ripped off.

Machine Head and Adam Duce are in the courts because Adam Duce felt ripped off. Dave Lombardo is spitting venom at Slayer and their management team because he feels ripped off.

Paul Stanley went to town on Ace and Peter, calling them anti-semitic. Gene Simmons said that Ace and Peter didn’t deserve to wear the make up.

Dream Theater and Mike Portnoy ended their relationship abruptly.

And Rock and Roll was supposed to be fun. Yeah right, I hear people say.

The ugly truth is that the biggest obstacle standing between musicians and a career in music is the simple fact that we cannot get along.

Every band I have been in imploded because I was writing the music and the lyrics from the beginning. So when the other members realised that I am getting extra royalties and publishing moneys, then money becomes a factor and suddenly everybody wants to write a song or make suggestions to change a finished song just so they could a songwriting credit.

And I said NO a lot of times.

And that starts to put a strain on the relationship and the band dynamics. Eventually we became assholes to each other and one of the main commandments that I swear by is to “Don’t Be An Asshole”.

It’s easier said than done. Especially in metal and rock circles. You know, we are all alpha males in this business.

So how can we achieve a healthier band dynamic.

We need to handle criticism better. At one point in my life, the way I offered criticism wasn’t at all constructive and criticism towards me was seen as a personal attack.

Don’t be assholes to each other as everyone is replaceable.

True love of music is the best reward. Money is a byproduct.

Realise that if the guitarist does come in with a completed song, or an albums worth of songs, it’s okay. Same goes for the other musicians in the band. And if your song doesn’t make the cut, that is also okay.

If the band is a democracy, then happy creating, however let me tell you one truth. Bands that claim that their songwriting is a democracy are lying. There is always one that will be the boss.

Look at Van Halen. Songwriting credits originally showed Edward Van Halen, Alex Van Halen, Michael Anthony and David Lee Roth. However it is a well-known fact that Eddie Van Halen wrote all the music and David Lee Roth wrote the lyrics, with little input from Van Halen’s rhythm section.

Slow and steady wins the race. Remember a music career is a lifers game.

You will get screwed by someone in the music business. Don’t let it get you down. Roll with it and learn from it.

In order to be seen or be heard, we need to stand united.

Don’t see every other artist or band as competition. The history of rock n roll shows that it was friendships and recommendations from other artists that broke artists to an audience. This is needed even more so in 2014.

Standard
A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

Music Trends in Hard Rock and Heavy Metal – What’s On The Up and What’s On The Down

ON A DOWN SLOPE

DAUGHTRY

The band leader, Chris Daughtry messed up big time chasing the crowds of “Train” and “Imagine Dragons”. He was a hard rocker from day dot and that is what gave him his legion of fans. For the ill-fated and recent “Baptized” album, he committed career suicide, throwing his lot with the hit songwriters. The songs are good, however they are not Daughtry songs. It would have been better for him as an artist to have given those songs to other artists that are more electronic pop rock minded. Daughtry needs more music right away and they need it to ROCK.

RECORD LABELS

The major metal and rock labels will continue to sign the bands and artists that had success in the Eighties and Nineties and get those bands to release forgeries of their greatest hits. It’s all about locking up the songs under copyright. “He who owns a lot of copyrights, will make a lot of money in the future, when said artists are dead and buried.”

In relation to new bands, they will sing fewer bands on even more shittier deals and shift their efforts to breaking them. It doesn’t mean that we will pay attention. It will be bands from certain niche’s that will break out and we will gravitate to them.

Also no one wants to pay. Look at the APP business. The highest downloaded APPS are all free ones. And they are still making money. We are happy to provide our private data to Apple and Google, as long as we get what we want, with no strings attached. If a record label has a business model that is dependent upon people paying, re-evaluate.

KIRK HAMMETT

He is out of touch. We live in a world right now that is connected 24/7. A lot of those connections happen because of social media. So his recent, “Ivory Tower” comments about social media show just how out of touch he is. Also from seeing him play live on three occasions, he has made a career on the coat tails of James Hetfield and Lars Ulrich. Don’t believe me, watch the making of the Black album, especially the scene when Bob Rock tells him that the solo he just put down for “The Unforgiven” is garbage.

HYPE

We can see through the hype and we hate it. So much hype was around Dream Theater’s self titled release and it disappeared from the conversation within six weeks. Megadeth’s “Super Collider” is being outsold by the Black album. Daughtry’s “Baptized” took forever to record and it did nothing. You can’t have a song called “Long Live Rock N Roll” and not have it sounding anything like ROCK. It sounds like that one hit wonder song “I Wish I Was A Punk Rocker With A Flower In My Hair.”

RESPONSE SYSTEMS FOR COPYRIGHT INFRINGEMENT

NAPSTER showed the music business and the entertainment business at large, how fans of music, movies and books want to consume content. They want to download it easily, free of DRM, use it in any way they want and they want to do it for free.

For all of the talentless CEO’s that flew in private jets off the hard work by the artists, this was a big NO NO. So off they went to their lobby group arms, the RIAA and MPAA and they started to lobby hard the governments. The various sister associations around the world started to do the same thing. The best thing they could come up with is a graduated response system, financed by the ISP’s. It failed in France. It failed in New Zealand. In the U.S it is hard to tell, especially when you have a copyright troll like Rightscorp shaking down IP addresses. So if Rightscorp is sending shake down notices to ISP’s, then why does the US have a graduated response scheme?

The bottom line is this, the people who the RIAA and MPAA want to catch are years ahead of them in INNOVATION. And INNOVATION is what they should be focusing on.

THE ALBUM FORMAT

We are challenged with time and we only want the best. Since we are allowed to cherry pick, we will. Heavy Metal and Hard Rock artists need to understand they are in the hit business. It doesn’t matter if they are radio-friendly or not. Each band in each metal and rock genre, needs to create that song that hits us on the first listen.

That is why bands like Five Finger Death Punch, Avenged Sevenfold and Shinedown are so successful. They get the game. That is why Killswitch Engage is successful. Adam Dutkiewicz understands the power of a massive chorus. That is why Trivium is having a career. Over the course of all of their albums, they always had a song that had “hit potential” for the genre they are in.

Making money is hard. Just because a band releases an album, it doesn’t mean that we want to pay for it in its entirety, especially if it has got a couple of crap songs on it. It’s better to release 8 songs that a “certifiable smashes” instead of 12 songs that have four crap ones. However, it turns out the public still has time for Metallica’s “Black” album. It is still moving two to three thousand units a week and it is expected to pass 16 million by May.

Artists need to think about the no limits that digital offers them. We want the good stuff. Artists need to think about how they can provide us the good stuff, without resorting to the album format. Don’t base your career on dropping an album every two years. An artist needs to base their career on constant events.

GOING GOING ALMOST GONE

CLASSIC ROCK

The artists are on their last legs. Motley Crue is ceasing to tour, however stand alone shows, plus new music are still in the works. They have hit the same markets over and over again since their 2004 comeback and in between they have released 3 new songs on a “Greatest Hits” album, 13 new songs on “Saints of Los Angeles” and 1 new song in 2012. The train is slowly coming to a halt.

Aerosmith released a DUD. The train is not a rolling anymore for them. All up, Classic Rock bands have maybe have another 10 years left.

A transition is happening. The younger acts are generating touring dollars, playing smaller venues and at affordable prices. It’s happening.

ON THE UP

STORYTELLING

That is why TV shows are the most downloaded torrents of all time. Tell a good story and the world will be at your door step.

RICHIE SAMBORA

Seeing him in Australia, he is invigorated and he is having a blast. Not having to play second fiddle to Jon Bon Jovi, he is branching out again and this time, his roots are strong enough to balance his branches. The “Aftermath Of The Lowdown” is the best hard rock record from 2012 that went unnoticed because it was released so close to his Bon Jovi work.

Standard
A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Chaos + Disruption = The Music Business

It’s a chaotic and disruptive time in the music business and with chaos comes opportunity.

On one side you have COPYRIGHT. And that can be broken down into a lot of other little chaotic categories like infringement, the length of copyright terms, copyright monopolies, the lack of works entering the public domain and so on.

The public domain is culture. Keith Richards once said, ‘you can’t copyright the blues.’

Culture is built and expanded by sharing stories and building on the works of others. Led Zeppelin, The Beatles, The Rolling Stones and all of the sixties greats like Hendrix, Clapton and Beck used this concept. They built off the blues.

However copyright law and its real purpose got hijacked by corporations and everything changed. Instead of culture being built up in the works that the public creates and shares, the public is now faced with copyright corporations locking away works that should be in the public domain by now. These works that should be in the public domain do not benefit the original creators in any way, however they are beneficial for the few copyright monopoly gatekeepers.

For culture to thrive once again, it is important to respect the public domain.

Then on another side of the music business you have the RIAA who continually push lies out into the world, so that technology companies can do something to protect crap business models. Did you know that the global music industry sent it’s 100 million takedown notice to Google, to remove search links to certain sites. It looks like the RIAA doesn’t get it.

So if a person types in “free mp3” in Google Search what should Google return?

Sites that have free mp3’s or sites that the RIAA want Google to point to when that term is typed in. Maybe when that person types in free mp3, they want a free mp3 and have no interest in paying.

Then you have the ISP’s on another side that are caught up in the middle of all this as they offer the service that provides internet access to users. According to the RIAA and the record labels, the ISP’s allow “copyright infringement” to happen, therefore, they need to do something about it to help out the music industry. In Australia, this is heavily disputed, however in other parts of the world gradual response schemes are in place.

Then you have the technology companies trying to offer low cost services to fans of music. However, low cost to a fan means high costs to the RIAA and the record labels in licensing fees. This is before the new service is even allowed to trade. If the new service starts to trade without licensing in place, expect them to be litigated into submission.

Have you noticed that artists have not been mentioned anywhere as yet. That is how far the music business has come, where the actual music is only a small part of it, however it should be the major part of it. For the business to thrive, you need great music.

I was looking back to some of the releases in 2013 that I liked. Two of my favourites are “Protest The Hero” and “Coheed and Cambria”.

“Protest The Hero” and “Coheed and Cambria” are working to the “Keep your fan base close” mantra. Both of the bands moved from major labels into a DIY independent mindset, realising that their fans are king.

Exceptional fan service is the key driving force behind a bands success. I expect “Coheed and Cambria” will get a lot more fans purchasing the next super deluxe package for the new album because they did such a great job with “The Afterman” releases.

“Protest The Hero” on the other hand have fallen into the fan funded conundrum where the perks always arrive later than expected for international fans. I live in Australia and I am still waiting for the perks to arrive. The band have been clear with their information, advising that it will take 6 to 8 weeks.

It’s good old business 101, “treat your customers right and they’ll stay with you forever”.

Then you have bands like Five Finger Death Punch, Avenged Sevenfold, Dream Theater, Stone Sour, Killswitch Engage, Trivium, Volbeat, Alter Bridge and TesserAct that have label deals.

Should those bands go independent like Protest The Hero or Coheed and Cambria. It all depends on a person’s definition of success and hard work. Going independent means that you need to build a team around you like any business start-up.

What are the benefits of going independent?

The lesson is simple. Selling your artistic freedom and independence as a “success” strategy can bring lucrative rewards. But it’s not always the best move for your career, as you are also selling off important data to the record label. The record label doesn’t want to know your fans or connect with them. They want you to do it, so that the label can make money of that relationship and then pay you a percentage of it.

Coheed and Cambria moved over 100,000 units of their deluxe “Afterman” editions. At $60 (I think it was $68, however I will use $60 for the example) an edition, that comes to $6 million in revenue. If the band was on the label model, what percentage would the band see from that $6 million.

The music market/business is filled with acts trying to make it. It is going to take a huge effort to stand out amongst the rest. Music is a lifer game. It is a slow and steady approach that builds careers.

Artists should be looking at development. With each song release, artists should never be afraid to try things out. Even try out new technologies that make it very easy for their fans to interact with them and their music. In a company, this is called research and development. Investing in your career is never a mistake.

The artists have the power to make the record labels redundant, purely to be used as a distribution arm if needed, however with the rise of streaming technologies, even this arm can be in danger of disappearing. Bands like Coheed and Cambria, Protest The Hero and Digital Summer have seen the recorded business side of things and have decided, hey we can do it better. That’s what great businesses are made of.

So in all of this chaos, who will rise and who will fall? Time will tell, however if you compare music to technology, you will see only a select few rise to the top. Smartphones and tablets is all Apple and Samsung. Amazon has online shopping cornered. Google is the king of search. Spotify will win the streaming war. Facebook rules social media. iTunes rules the mp3 and app market. Will the same fate happen in the music business?

2019 Crystal ball predictions;

Coheed and Cambria – will get bigger and bigger. Their style is unique, so expect them to keep to that style, sort of like how AC/DC releases music in the same style or Iron Maiden.

Protest The Hero – proved to themselves that they still matter. Will get bigger and more crazier. The future of progressive metal.

Machine Head – will still be bigger then what they are. Robb Flynn understands the internet and understands the change that is coming. He will make sure that Machine Head rides the wave all the way to the shoreline, while Adam Duce circles in the undercurrent, ready to litigate the band into submission.

TesseracT – will become the next Pink Floyd.

Digital Summer – are one of the hardest working rock bands around like Twisted Sister and Dream Theater. They will get bigger as they are lifers.

Avenged Sevenfold – will become the new Metallica.

Five Finger Death Punch – I have a feeling that they will break up after one more album.

Shinedown – will be bigger than what Aerosmith ever was.

Volbeat – will remain relevant in their niche genre.

Metallica – will still be relevant in the same way the Seventies act remained relevant.

Dream Theater – will still tour and do a lot of side projects, however they will be replaced by TesseracT and Protest The Hero.

Black Veil Brides – will take over the void left by Motley Crue and Guns N Roses.

Trivium – will deliver an astounding progressive technical metal album.

Killswitch Engage – will remain relevant in their niche genre.

Alter Bridge – The world needs Led Zeppelin to continue. Expect Alter Bridge to fill this void. They have one of the best vocalists of the modern era in Myles Kennedy. Marc Tremonti is a prolific writer. Call his Creed project, “The Yardbirds” and Alter Bridge as “Led Zeppelin.”

Bullet For My Valentine – will deliver their own version of “Master Of Puppets” and “The Blackening”.

Lets see how it pans out.

Standard
Uncategorized

This Is Love, This Is Life – The Story Of The Greatest Hits Package

The story of the Bon Jovi “Greatest Hits” album goes back to 2007. At that time, Jon was very interested in developing the country rock sound that he experimented with on the unexpected hit single, “Who Says You Can’t Go Home,” which was featured on the 2005 album, “Have A Nice Day”. The label, Universal Music wasn’t interested in allowing Jon to follow his muse, and instead wanted a “Greatest Hits” package from the band.

Jon Bon Jovi rang Lucian Grainge, the CEO of Universal Music, asking for approval to go ahead with the recording of the country rock album that would go on to become “Lost Highway”. In the end, Grainge couldn’t stop Jon from going ahead with the album; however he believed that it would lose Universal a lot of money. He made Jon promise that once the album bombs, Jon will deliver a “Greatest Hits” album. Jon agreed to the terms. The album’s success surprised both Bon Jovi and Grainge, and the “Lost Highway” world tour ran from October 25, 2007 to July 15, 2008. It grossed in total $189,106,454.

After the “Lost Highway” tour, Jon and Richie got together and started writing five songs for the promised “Greatest Hits” package that was to come next. Then the global financial crisis happened, and according to Richie Sambora, he and Jon just continued writing more than the required amount of songs needed for the “Greatest Hits” package. Another argument was put forward to the label to release a new album, which in turn would postpone the “Greatest Hits” release again. From the songs written, most of them would end up on “The Circle” album, with five songs left over for the “Greatest Hits” package.

The “Greatest Hits” release in October 2010, occurred while the band was still touring on “The Circle” album cycle. The “Circle Tour” started on the February 11, 2010 and finished on December 19, 2010. It grossed $201,100,000 and each show was sold out. With the release of the “Greatest Hits” package, it gave the band further momentum to hit the road again in 2011.

“WHAT DO YOU GOT”

Everybody needs just one, someone… to tell them the truth

“What Do You Got,” written by Jon Bon Jovi, Richie Sambora and Brett James, became the first single from the Greatest Hits package. Jon always liked to work with other songwriters. Brett James is a new addition to the Bon Jovi team, and “What Do You Got” is the end result. Brett’s specialty is country, as well as crossing over into the pop world,; similar to what Mutt Lange and Shania Twain achieved.

Jon told Billboard magazine that he actually favoured “No Apologies” to be the lead-off single and that “What Do You Got” was his least favourite.

The message is simple: “what do you have if you don’t have love, because if you don’t have love whatever you do have, just isn’t enough.” A lot of people go searching for something that was always right next to them and in the end they burn the ones they love the most.

“NO APOLOGIES”

Seems like everybody’s selling you dreams ’round here
But no one’s buying and its closing time

This is a song written by Jon Bon Jovi and Richie Sambora and the message is simple:. “Do not apologise for who you are, it’s your life, live it the way you want to live it and not by another person’s design. Don’t back down from your beliefs.”

If the lyrical theme sounds familiar, it’s because the smash hit “It’s My Life” has the same message.

This is a song that should have been on The Circle as well. It was a leader. Houses went up for sale, and when no one was interested in buying them, the banks came in and foreclosed. The ownership dream was foreclosed on.

“THIS IS LOVE, THIS IS LIFE”

We ain’t got much but what we got is all that matters

It’s written by Jon Bon Jovi, Richie Sambora and producer John Shanks. Producers are the unsung heroes in the music industry.

John Shanks, at first is a guitarist. He toured with Melissa Etheridge before he then started writing songs for other artist and eventually fell into Producing. He is experienced and seasoned. Shanks has been Bon Jovi’s producer since 2004. Another notable credit to Shanks’s name is the production credits for Van Halen’s, “A Different Kind Of Truth”, their comeback album with David Lee Roth.

To prove a point about the unsung hero status of producers, ask anyone, who produced, Bon Jovi’s – “Slippery When Wet”, Aerosmith’s – “Permanent Vacation” and AC/DC’s – “The Razors Edge”?

Ninety- nine percent of those people would not be able to tell you. The answer is Bruce Fairbairn. He resurrected Aerosmith’s career in the eighties, as well as AC/DC’s career in the nineties after falling album sales since “Back In Black”. In Bon Jovi’s timeline, Bruce launched the band to the masses. However, the songs remain, the band remains and the producer is long forgotten.

“This Is Love, This Is Life”, is not all that original. You can say that it is derivative, a variation of “Livin’ On A Prayer”; however it is that exact duplication that works for this song. “Livin’ On A Prayer” talks about sticking together, loving each other and if we hold true to those ideals, we will make it in the end.

Coming out of the Global Financial Crisis, this is the song Bon Jovi should have had on “The Circle”. This is the song that mattered. A lot of people didn’t have much left. Many people where picking up the pieces again and trying to rebuild their lives. Everybody was affected by the crisis,. All they had left was the realisation that this is it.

This is life. We rise, we fall and we rise again.

Back in the sixties, people turned to music for answers with the artists leading the way. Somehow all of that got lost in the changes that occurred in the music business. Artists went from leaders to followers. The “middle-finger-to-the-establishment/you-can’t–tell-me-what-to-do” artist, put on a three-piece suit and made friends with Wall Street. Music was relegated to a second-class citizen.

The world needed an artist to lead the way again.

This is what people wanted to hear post GFC. This is what they wanted their heroes in music to tell them: “It’s going to be alright. We will tough it out. We will keep the fight alive and we will rebuild what we started.”

Music needed to be a leader again. The song has the talk box throughout, like “Livin’ On A Prayer” and “It’s My Life.” The chords in the chorus are the same as the two aforementioned songs, just in a different key.

Bon Jovi had the song to lead the way, but they didn’t have the vision. They left the vision in the hands of the record label. The song appeared on their “Greatest Hits” compilation; however, it was on the two discs “Ultimate Edition”, buried away as the second last track on disc two. Anyone that purchased the single disc edition missed out on this song, unless they purchased the song via iTunes, as a single track.

“THE MORE THINGS CHANGE”

‘Stead of records, now it’s MP3s

This song is “Someday, I’ll Be Saturday Night”, part two. The vocal melodies and the chord progression in the verses are identical. It is written by Jon Bon Jovi and Richie Sambora.

Jon has a history of recycling formulas that work. For example, “Livin’ On A Prayer” was rewritten and it became “It’s My Life,” which was rewritten again as “This Is Love, This Is Life.” The rock star to cowboy themed “Wanted Dead or Alive” was rewritten and it became “Blaze of Glory.”

The message in “The More Things Change” is simply. It doesn’t matter how much the world changes around us, people are still the same. We still listen to music. Instead of records, the radio, CD’s or cassettes, its MP3’s. We still wear our same tattered jeans from the past, and then when they rip, we pay top dollar to buy replicas. We download digitally, instead of going to the record store to purchase.

“THIS IS MY HOUSE”

This is our house
These are my people, listen, this is my town

This Is My House was only included as an iTunes bonus edition. It is written by Jon Bon Jovi, Richie Sambora and Desmond Child.

In Australia, the song was used as the theme song for the National Rugby League in the 2011 season. Jon Bon Jovi, even appeared in the advertisements for the game.

It has been said that the song was intended as a theme song for the Philadelphia Soul, an American Football team where Bon Jovi is a co-owner (and Richie Sambora is a minor owner). It could also be about the Bon Jovi fans, and that the house, is the concert hall or stadium where the band is playing.

Regardless, the song is written for the people to sing. It’s basic, it’s catchy, it’s the battle cry in the rally.

THE MUSICAL LANDSCAPE

In an interview with Larry King that aired on December 9, 2010, Jon Bon Jovi was very open about his feelings towards the changing landscape of the music business and social media.

“My business is not what we knew. I do believe that the record industry will rediscover itself in time – not now, but in 10 or 15 years from now the kids that own those social media networks, I think that they’ll take those catalogues of music and monetize them. But not now. I don’t believe that the old guard are ready to give up those catalogues to those guys. And they’re still holding to an old, antiquated model.”

Bon Jovi drummer Tico Torres mentioned the same in a December 9, 2010 interview with Paul Cashmere that ran on Undercover.fm.

“We are still on a major label but we can see the writing on the wall. Part of the problem, is that the old model doesn’t work in the current world. It was a conglomerate machine that was invented many years ago which in essence owned and manipulated bands but also gave bands a chance to get some upfront money that was again recoupable. The companies always made a lot of money of it. It got to a point where the price of records were so dear for the buying public that as soon as the internet came in there was there was another avenue for people to listen to music”.

THE GREATEST HITS TOUR

Taking a break for the Christmas period and January, the band was back on the road again beginning February 9, 2011.

“The Bon Jovi Live” tour took in the United States, Canada and Europe, with the final last show played on July 31, 2011.

Jon has stated numerous times that he doesn’t like to tour for long periods of time. The tour was used to promote the new songs. Songs like “We Weren’t Born To Follow,” “When We Were Beautiful,” “ Work For The Working Man,” “No Apologies” and “What Do You Got” were talked up during the shows, selectively placed between all the hits.

All shows on the tour sold out, with 1.5 million people attending. It grossed $142,977,988.

WHO KILLED THE MUSIC INDUSTRY

The Greatest Hits tour wasn’t without incident. Apart from doing big business again at the box office, certain band members found themselves at the centre of a controversy.

First up, Jon Bon Jovi, blamed Steve Jobs for the fact that people don’t buy records any more.

According to Jon, “Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it…. God, it was a magical, magical time… I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: ‘What happened?’ Steve Jobs is personally responsible for killing the music business.”

It looks like Jon was taking a page out of the Lady Gaga book of marketing, by using the press and the internet, to bring attention to himself. This cuts out the marketing team and the dollars that go into marketing.

If the comments were meant to bring attention to the band and it’s tour, it sure did, as the tech heavy internet users, quickly took to forums and blogs to blast Jon’s comments on this issue.

A lot of people put forward the question, “What about people who bought the album based on the jacket and it turned out to be crap?”. From a fan perspective, this rings true. The album format was always designed for the money. It doesn’t fit the modern world, however it remains because the artists and labels believed it is the only way they can make money.

To stay in the public eye is the new challenge. An artist can be flavour of the day and then be gone the next day in the current paradigm.

Jon’s comments about the old album system, is his way to stay in the public eye. He doesn’t want to be forgotten. He wanted a reaction and a reaction is what he got. Of course by the next day, it was all done and dusted, however for one day, he was the flavour of the month.

While Jon might be better off releasing a song a week, trying out different ways to connect with his audience, the truth is that he longs for the old way. The labels don’t want the old way to change, as that is why they released an album for $20, forcing people to pay top dollar for one good song. When people had the option to purchase what they wanted, album sales began to fall and digital singles soared. The fans have spoken: they don’t have time to hear bad music, only great music.

HELLO REHAB, SO NICE TO SEE YOU MY FRIEND

Another incident, and an unexpected one, was Richie Sambora leaving the tour in April, to check into rehab. Richie had already spent a month in rehab back in 2007, following the break-up of his marriage, the end of his high profile fling with Denise Richards and the death of his father from lung cancer; all within the same month. The reason for the trip to rehab was Richie’s love of alcohol.

The interesting part in all of this, is that Jon Bon Jovi decided to continue with the tour and play the shows with another guitarist, Phil X. Phil’s real name is Theofilos Xenidis. He is from Canada and his relationship with Jon Bon Jovi goes back to 1991 and Aldo Nova’s, “Blood on the Bricks” album that Jon Bon Jovi produced and co-wrote for Jambco.

Actually Phil X, didn’t even play a note on the album, however he did tour behind it, and the tour involved guest appearances by Jon Bon Jovi.

In that same year, Phil played with Jon and Tico on an Elton John tribute album.

Moving on from that, Phil became the go-to guitarist for producer Scott Humphrey. Phil had a job, painting the garage of Scott’s, and when Tommy Lee needed a guitar player for the Methods of Mayhem project, Scott recommended Phil. Phil took the shot and never looked back. Instead of playing on one song, he played on the whole album.

His ability on the guitar far outstrip Richie’s, though one can make the case that – as a songwriter – Richie is irreplaceable. In the end, that is what matters.

Jon said that cancelling the shows was never an option; and that a lot of people that work on putting the show together would be out of work, and that fans who booked tickets, air fares and hotels to the shows, would also be disadvantaged.

This led to speculation about the morale as fans questioned how brotherly it all is in the Bon Jovi camp. Jon is renowned for using the “brother” tag a lot when it comes to describing the relationship between the members, though this is seemingly contradicted by calling himself the CEO of Bon Jovi. The last comment made by Jon on the departure of Richie’s departure is that the show will always go on, as he is not beholden to no one.

The shows went well without Richie. Some fans complained, however it was clear, Phil X did a fantastic job. Even an MCL strain suffered by Jon on his left knee in June couldn’t stop the juggernaut of the Bon Jovi show. After surgery, Jon finished the remainder of the tour with a knee brace.

Richie even re-joined the tour in June and by July, 31, 2011, the tour had ended. That same month, Spotify launched in the U.S.

SPOTIFY

The rise of music stream technologies was a game changer in 2011. Spotify launched in July 2011 in the U.S. Prior to the U.S. launch, Spotify was dominant in the European market, especially in Sweden where it was first launched.

For Spotify to do business in the U.S, it needed to get approvals from the Big 4 labels (Universal Music Group, Sony, Warner Music and EMI). The labels are not known for their innovation, and when it came to technologies, they did their best to kill off any technology that threatened their bottom lines. However, Daniel Ek, the Spotify mastermind, surrendered half of the company to the labels and by doing so; Spotify was approved by the Big 4 to do business in the U.S.

The arrival of Spotify in the U.S. market changed the recorded music business model again. It challenged the ownership of music ideals and by doing so it put forward the rental (streaming) of music argument.

The main point is this; if a fan buys a song from the iTunes store or a CD from the Amazon store, that is where the transaction begins and concludes for the band. It is the exchange model of handing money over to receive a good. The fan owns the product. They can listen to the songs over a thousand times and the band has only transacted once with the fan which was back at the money exchange.

However, if a fan, streams a song from a band, they can stream the same song again. Each time a song is streamed, the band gets paid. The transactions between fan and band never cease in a streaming model. The relationship between fan and music never ends.

The argument from labels and artists is that Spotify streams don’t amount to a lot. The main issue with that line of thinking is that the labels and artists are looking at the now. Everyone wants to be paid now, and they want to be paid a lot. Streaming is about longevity. Streaming is digging the hole for piracy. People will always pirate; that is a given.

However, if fans of music are faced with a better legal alternative, then they will take it. Spotify free has ad’s but it is free. If you don’t want the ad’s, you buy a premium package.

Bon Jovi (the band), needed to rethink their strategy. The band has always favoured the old model, of spending three to six months recording a new album, releasing that album, using sledgehammer mainstream marketing and touring for a year and a half on it. The point of the tour was to also push the new album, hoping that it would drive sales of it. They still measured their success on how many full albums were sold.

Towards the end of 2011 the band released their Bon Jovi app on iTunes and Android. It was a pretty basic application; however, it was their first step into new territory: Technology.

Standard
A to Z of Making It, Derivative Works, Influenced, Music, My Stories

The Content Rockundrum or The Content Metalundrum – Finding an audience for your content.

I just finished reading an article called “The Content Conundrum: How to get people to view what you create”, that was published on the website, Smartcompany.com.au

Of course it got me thinking about rock and metal music and artists.

FACT – It’s getting easier to get content out in the world for musicians. iTunes, CDBaby, Soundcloud, Tumblr, Facebook, iTunes, Google Play, Spotify, Instagram, website, WordPress and many more. Due to this ease, the web is saturated with content.

As the article alludes, “the challenge is no longer how to publish content, it’s how to find an audience for it.”

FACT: There is so much competition, how does an artist stand out and compete for someone’s time. Back in the glory day of the recording industry, the record labels would be competing for the listener’s dollar. Now it is record labels and artists themselves competing for the listener’s time, attention and maybe their dollar.

For example, it’s funny how a lot of bands or artists don’t think about uniqueness and branding when it comes to deciding what band name or artist name they should go forward with. I was listening to a melodic rock band called “Rain” today. I wanted to know more about the band, so I Googled the words “Rain band.” Of course I knew that the term “Rain” would bring back everything to do with actual rain. To my amusement, the term “Rain band” also brought back everything to do with the weather term “rainbands”. Do you get where I am getting with this? Other bands I listened to today are called “Prime Circle”, “The Black Rain”, “Redline” and “Vaudeville.” Google these band names and tell me if you get the bands website or Facebook page as the first search result.

Motley Crew is not unique, Motley Crue however is.

Metallica is unique. Metal Britannica is not.

Megadeth is unique. Mega Death is not.

Aerosmith is unique. Aeroplane is not.

Coheed and Cambria is unique. That’s it.

Judas Priest is unique.

Queensryche is unique.

Pink Floyd is unique.

Twisted Sister is unique.

Volbeat is unique.

Dream Theater is unique, however Dream Theatre is not unique. Get the difference one little letter change has achieved.

Every artist should aim to have their name to come up as search item result number 1 in Google. If I type in “Tool” in Google, I get 6 returns for the band Tool and 4 returns for other forms of tools, like Tax Tools, Definition of Tool and so forth.

If I type in “Rush” in Google, I only get 2 returns for the band Rush and that is because they have a history in Google’s “SEO” algorithm. I guarantee you, that if a new band called Rush came out on the scene today, there web presence would be lost as the name is generic.

What are you doing different compared to what all the other artists are doing? By using the phrase that you are “putting your heart and soul into the music”, just doesn’t cut it these days. What reasons are you giving for the fans to connect with you and for the fans to buy from you?

If you want to be a millionaire by playing Djent music, then you are dreaming. It will not happen. You could have a career in music, however you will not be rolling in the cash. If cash is the reason why you got into the music industry, then get out right now. There is more money to be made in banking and the technology sector.

Which area or space are you trying to occupy with your music?

Remember the movie Highlander, “there can be only one.” Look at technology. Facebook is unrivalled at the moment. Sure there are other little players on the scene, however all the social media fame goes to Facebook. Amazon has the online shopping experience cornered. Google has the search area cornered. Apple did have the innovation market cornered, however they stopped innovating and Samsung is rising up to take the crown. Blackberry is dead as they refused to see that the future lays in apps. One will become dominant and the other will fall.

Music is the same. Sure, we all have our little niche bands that we love, however there is always one band that rises to conquer all.

Metallica have no challengers at the moment for the Thrash, Rock and Metal crown. Of course, I still love Slipknot, Stone Sour, Machine Head, Megadeth, Slayer, Trivium, Killswitch Engage and so on, however none of those bands can rival the juggernaut that is Metallica.

Avenged Sevenfold and Five Finger Death Punch are fighting it off to be the current conqueror of the Modern Metal movement. Of course, other bands exist in this era that fans also like.

Killswitch Engage are the kings of the metalcore movement in the U.S. Of course there are a thousand wannabes however, Killswitch remain unchallenged.

Dream Theater are the undisputed kings of progressive rock and metal.

Coheed and Cambria are kings of their comics and sci-fi world and they get a fair amount of crossover fans.

If any artist looks back at the careers of the bands/artists that influence them they would see that those artists didn’t release the same content as their competitors.

Metallica in 1991 released an album vastly different to what the other thrash bands released in 1991. They are still selling copies of that album, while all the other releases from their competitors have no traction today.

Motley Crue released a sleazy heavy classic rock album with “Dr Feelgood” in 1989, a far cry from the glam rock and pop metal/rock releases that the other competing bands released.

Guns N Roses released a very heavy blues rock album with “Appetite For Destruction” in 1987 and they stood out from the pack. Axl Rose is still doing victory laps on this album.

Dream Theater released “Images And Words” in 1992, which was totally different to the hard rock releases of the day. When compared to the new wave of Seattle sounds coming through, “Images and Words” was a total outlier.

The blog states that “Content should be influenced by a blend of audience needs, brand positioning and values, and corporate and communication objectives – and these are likely to be unique to your business and enable you to find a unique voice.”

The way I view the above comment is as follows;

I call it “The Led Zeppelin Fix.” When you have one of the largest bands in the history of music call it a day in 1980, what are all the hard rock fans of the band going to do. “Zebra” took in a decent cut, however it wasn’t until “Whitesnake” released their self-titled album in 1987 and “Kingdom Com”e released their self-titled in 1988 that fans of Led Zeppelin had their “Led Zeppelin fix”.

When a novice listener hears the albums mentioned above for the first time they will never notice the obvious influences. Kids these days do not know enough about the history of rock and metal music, in order to make the comparisons. They are too busy trying things out.

This is what Dream Theater is trying to do with their new album. They are trying to make it a great reference point for any new fans hearing the band for the first time. Time will tell if they have succeeded.

Standard
A to Z of Making It, Alternate Reality, Music, My Stories, Piracy

Did Piracy assist the come back of Twisted Sister?

Young people today do not realise the impact that Twisted Sister had on the music business around 1984 and 1985. Sure, other bands had greater sales and bigger tours, however no one did MTV like Twisted Sister. They ushered in a whole new promotions medium for metal and rock bands.

Twisted Sister came into stardom and then disappeared. In order to understand what happened and then why the resurgence, we need to go back to 1984.

“Stay Hungry” is released, followed by three singles. Two of those singles, “We’re Not Gonna Take It” and “I Wanna Rock” made MTV a giant in the rock and metal world. Prior to that MTV didn’t really have any traction with the rock and metal communities. People tuned in to MTV to watch these clips.

The “Stay Hungry” album goes multi-platinum in the U.S. Dee ends up before the Senate and “Come Out And Play” comes out in 1985. It doesn’t meet the sales target set by the label and the tour is losing money in the U.S.

Europe, on the other hand is a whole different story and they had sold out shows across the continent. How can this be when the actual sales of the album are low in Europe? Europe is renowned for it’s black market and sharing culture.

By 1987 it was game over for Twisted Sister.

How can a band that was riding high by the end of 1984, disappear by 1987, especially when lesser bands continued to have a career during this period;

The Michael Jackson business model from the labels

The music market collapsed in the late Seventies. In order to stay viable, the major labels decided on a strategy to make more money with fewer acts. Michael Jackson became the first artist to whom this new strategy for success was to be applied. By 1982, Michael Jackson released “Thriller” and by 1984, the album was certified 20x Platinum.

He wasn’t alone either. Artists like Billy Joel, Bruce Springsteen, Elton John and Madonna, also benefited enormously from the new majors’ strategy to create superstars. When Bon Jovi and U2 exploded, they also joined this new superstar strategy. This is the way it worked; Large advances and marketing budgets, expensive music videos and fronting large amounts of money for large tours. Repeat if band/artist is successful or don’t repeat if band/artist is not successful.

Artist & Repertoire was unofficially outsourced to the independent labels and if they found an artist that had success, the artist would be transferred over into the major label network by default.

So a band like Twisted Sister comes on the scene and they don’t fit the new major label strategy. Anyway, the band persists and they end up breaking through. So the label is now thinking, maybe we should throw some money at this band and see what they can deliver. When “Come Out And Play” didn’t outsell “Stay Hungry” the label decided to move on, as it was clear that Twisted Sister didn’t fit the new model.

 

 

The Rise of the Thrash Scene

Twisted Sister to me are a heavy metal band. Yep they had that crossover appeal with “We’re Not Gonna Take It” and “I Wanna Rock” however in the end, songs like “Burn In Hell”, “Stay Hungry”, “You Can’t Stop Rock N Roll”, “Come Out And Play”, “Kill or Be Killed”, “Destroyer”, “Run For Your Life”, “Under The Blade” and “The Fire Still Burn”s are heavy metal to a tee.

Twisted Sister appealed to the kids who were alienated and subjected to ridicule for their choice of music. They appealed to the kids who had a stiff middle finger attitude at the establishments. In 1983, an album called “Kill Em All” was released, who took on the same themes that Twisted Sister started. Instead the word ROCK was replaced with METAL. The metal fans of Twisted Sister jumped ship to the new “Metal Militia” started by Metallica. With songs like “Whiplash”, “Seek And Destroy”, “Fight Fire With Fire”, “Hit The Lights”, “Battery”, “Damage Inc.” and “Leper Messiah”, Metallica and other thrash bands ushered in a new era for the youth that Twisted Sister had connected with.

If you have any thrash fans, check out their collection and I guarantee you that they will have a Twisted Sister album in there.

The Bon Jovi and U2 Effect

So what happens when your core metal audience abandons you. For Twisted Sister, they needed to reinvent themselves. By 1986, Bon Jovi and U2, exploded all over the world. The record labels are flush with cash and they want more superstar acts. So what do the record labels do? They persuade their bands to record similar sounding albums. They tell the independent’s to sign hundreds of other similar bands on bad contracts. It is all about the profits.

The Senate Hearings

In 1985, fans of metal music just didn’t understand what the hoopla was about. They had no idea why metal music would even need to be at the hearings. Metal music was always on the fringes. Big deal if they add a parental advisory sticker to the album.

Abandoned By MTV

MTV used Twisted Sister and Dee Snider to promote their channel. Once the channel had traction in the metal and rock community, MTV abandoned the band.

The Past Finally Takes Its Toll with the Ten Year Itch

By the time 1987, rolled around, the band Twisted Sister with Dee Snider fronting it, had been at it for over 10 years. Jay Jay French even more. The band almost called it quits by 1983 when their Secret record deal fell apart. If you look at the 10 year trend of other bands you will see that what happened to Twisted Sister is nothing new.

Aerosmith more or less broke up by 1981, ten years after the main line up was formed. It wasn’t until 1984 that they got back together and by 1987 they became a multi-platinum band again.

Motley Crue replaced Vince Neil in 1992, almost eleven years after the band formed.

Van Halen had a new singer almost 12 years after they formed in 1986. By 1998, they had another singer.

Iron Maiden by 1989 had a few line-up changes in a new guitarist, a new drummer and most importantly a new singer.

Alice Cooper was at a low by 1980 after 12 years of hard work. It wouldn’t be until 1989 that he found major success again with the “Trash” album. His first break in the Eighties came with Twisted Sister in the “Be Cruel To Your Skuel” song in 1985 and a song called “He’s Back” from the Friday The 13th soundtrack.

So what happened to get Twisted Sister back into the public imagination:

The Beavis and Butt-head and Green Day Connection

It all started in 1993 and 1994. It was Beavis And Butt-head and Green Day that re-ignited the public’s imagination with Twisted Sister.

In the Beavis and Butt-head episode, “Stewart’s House (Too Dumb For TV)”, “I Wanna Rock” is featured, as well as “You Might Think” by The Cars, “Kiss” by Art Of Noise and “The Majesty Of Rock” by Spinal Tap. After Beavis almost loses it acting out the teacher’s opening speech, they move on to complain about the lack of explosions and that Twisted Sister are “fat guys in clown makeup.” In the end it got people talking about Twisted Sister again.

Then came 1994. That is when Billie Joe Armstrong the singer/vocalist from Green Day sang the start of the song “We’re Not Gonna Take It” during Green Day’s infamous Woodstock ’94 performance. Yes, that is the same performance were Billie Joe Armstrong started a mud fight with the crowd. In the end Woodstock 94, was referred to as Mudstock ’94. Apart from the people at the event, the event was also viewed by millions by pay-per-view television. In the end, the Woodstock 1994 performance from Green Day, gave the band further publicity and recognition and it helped push the “Dookie” album to eventual diamond status.

In the aftermath of Mudstock 94, the millions of people that saw the event via pay per view, as well as the people that attended, asked themselves two things about “We’re Not Gonna Take It”; Which band sang that song and where can I get my hands on it?

With a combination of fans re-purchasing their LP’s and Cassettes on CD, and the Mudstock performance of Green Day renewing interest in the band as well as Beavis and Butt-head, the “Stay Hungry” album was certified 3 x multi-platinum in November 1995 almost ten years since is double platinum certification from 1985. In addition, “You Can’t Stop Rock N Roll” was also certified “Gold” in November 1995.

A Radio Show and A Band called Sevendust

In 1997, Dee Snider began hosting the “House of Hair” radio show. With the catchphrase of “If It Aint Metal, its Crap”, the radio show focused on the 1980s hard rock/heavy metal period.

Also in 1997, a band called Sevendust released their self-titled debut album. It was produced by Mark Mendoza and Jay Jay French. By May 1999, the album was certified gold. Of course, Sevendust also had Jay Jay French as manager. Fans started asking how can that be? How can a person that dressed up like a chick in the Eighties, manage a band as brutal and heavy and COOL as Sevendust? If people are talking about you, that is a good thing. I remember when I purchased the Sevendust album and saw the Twisted Sister connection, I couldn’t stop telling people about it.

Heroes Are Hard To Find in a Strangeland of Napster, A Band Called Lit, Tribute albums and Spitfire Re-Issues.

In 1999, Napster exploded. I remember going on to Napster and seeing all the Desperado material, the Widowmaker material, the Twisted Sister material, as well as live concerts from Twisted Sister (from soundboard recordings and fan bootlegs). Thousands of people were uploading and downloading this content. While this would have hurt the RECORD LABEL, it didn’t hurt Twisted Sister at all in the years to come. I have always said that if you create great music now, expect to be paid well later. From Napster I got my hands on the Desperado era songs.

Also in 1999, the rock band Lit paid homage to the opening of Twisted Sister’s “We’re Not Gonna Take It” video clip. Dee Snider actually plays the role of the angry father (originally portrayed by Mark Metcalf) who verbally abuses his son for his lack of authority and uncleanliness. This was big from a Twisted Sister point of view for two reasons. Interest in the platinum selling band Lit was huge, after their number one rock hit “My Own Worst Enemy” remained at number one for 11 weeks on the Billboard Rock Charts. “Zip Lock” was the follow up single and what a video clip to lead with. Again, this got Twisted Sister and Dee Snider back into people’s imagination.

The movie Strangeland was also released in 1999, with a new song called “Heroes Are Hard To Find.” This was the first new piece of music from Twisted Sister and it was significant, along with the Spitfire re-issues of the “You Can’t Stop Rock N Roll”, “Come Out and Play” and “Love Is For Suckers” album with additional tracks.

A Road Trip and That Bastard Solo Album

In 2000, a small budget movie came out called Road Trip. For a movie that cost about $17 million, Road Trip was a hit and what a perfect song they had for it. As the characters sing along to “I Wanna Rock” as it was playing on the radio of the bus, it was very reminiscent of “Bohemian Rhapsody” in Wayne’s World. A perfect touch and what a promotion for the band

Dee Snider also released a solo album called “Never Let the Bastards Wear You Down” in 2000. Now this album was a “Best off” from songs that didn’t make it on any Twisted Sister albums, plus selections from the ill-fated Desperado project that Elektra boss Bob Krasnow destroyed two weeks before its release. It was a great album and the back stories provided with the CD, re-ignited the imagination.

A Culturally Significant Film

In 2001, the United States Library of Congress deemed Animal House a culturally significant film and selected it for preservation in the National Film Registry. This was significant for Twisted Sister. Since their video clips of “We’re Not Gonna Take It” and “I Wanna Rock” borrowed from Animal House, their name was out there again with the renewed interest in this movie.

Any person that grew up the Seventies and the Eighties cannot watch the Animal House movie and not think of Twisted Sister, especially when Nedermeyer has screen time.

Congressional Hearings are Finally Understood

Dee Snider is now seen as the hero and playing himself in a 2002 TV-movie called “Warning: Parental Advisory” got him back in our faces again.

 

Piracy and The Pirate Bay

The Pirate Bay debuts in 2003 in Sweden. Twisted Sister is one band that is shared a lot by the Europeans. A band with low record sales in Europe headlines Wacken.

Schwarznegger Is Not Gonna Take It

Dee sang, “We’re Not Gonna Take It,” which was adopted by the Schwarzenegger campaign. Of course, if you are a fan of the “Stay Hungry” album, you would know that the themes and the album title is from a book that Schwarzenegger wrote back in 1979.

A Film Called The Warriors and the Rise of Cyberlockers and Blogs

By 2005, blogs and cyber lockers are rising, especially in European countries. This is how it worked; A music fan creates a blog and they list all of the albums they have from bands. On each list they have a link that directs the person to a cyber locker site where they can download the album. If people kept on downloading the album, the link stayed up on the cyber locker website. If they didnt, the link would expire. Twisted Sister’s collection, plus live recordings did the rounds on these blogs and the links stayed up.

 

Also in 2005, Paramount Home Video released the “Ultimate Director’s Cut” DVD of The Warriors. As the movie came back into the public awareness so did “Come Out And Play” as people were reminded of Dee Snider clicking bottles together saying “Twisted Sister, come out and play” as a tribute to the movie.

The Wash Up

The fans of Twisted Sister in the Eighties had kids and those kids grew up. There is a study doing the rounds on the internet about how the musical tastes of kids are influenced by the musical tastes of their parents. 

In my opinion, the re-birth of Twisted Sister’s popularity in the 2000’s is due to piracy. In Europe, Twisted Sister’s music is pirated heavily. With this new distribution, Twisted Sister was given headlining slots at European festivals that still continues to this day. Being a killer live band, they always delivered and their legend grew even more.

It’s funny that the thing that the record labels try to stop is the same thing that gave Twisted Sister a new life.

Standard