Tag Archives: Roadrunner Records

A to Z of Making It, Copyright, Music, My Stories, Unsung Heroes

When Are Artists Going To Realise?

Asking Alexandria

They are a hard rock band. When are they going to realise that? Drop the stupid screamo vocals and step up the clean melodic vocals. Drop the used and abused metalcore guitar trends and step up the hard rock guitar hero status. It’s time to rock n roll.

In the song, “Until The End” they sing that they want to be the best that they could be. And that best for them lays in hard rock. If I was their manager, that is the advice I would have given them after the first album.

The recent album ”From Death To Destiny” had 13 tracks on it. They needed a John Kalodner type persona to tell them that those 13 tracks needed to be streamed down to 10 and then have all of them re-recorded with clean vocals. Hell, I can even cut the list down to 5 songs.

The Death Of Me
Moving On
White Line Fever
The Road
Until The End

And chuck in the song “Someone Somewhere” from the “Reckless and Relentless” album and they will have six.

And what the hell is going with their Spotify account. Over 100,000 followers and not one song that has a stream count over a 1000 streams. Something fishy going on there. It looks like Spotify is employing the old MySpace tricks.

The Stan Lee Wealth Paradigm

Stan Lee has been involved in creating the stories around a lot of the iconic characters associated with Marvel Comics. Since these characters are box office superstars, people normally make assumptions that Stan Lee is loaded. However that is not the case.

Did you know that Stan Lee never owned the rights to the characters he created? Yep that’s right, he was a writer for hire and Marvel is the actual owner of the characters.

Did you also know that all the web sites that state his net worth at $250 million are full of shit. This is what Stan Lee had to say about his net worth:

“I don’t have $200 million. I don’t have $150 million. I don’t have $100 million or anywhere near that. I was happy enough to get a nice paycheck and be treated well. It was a very good job. I was able to buy a house on Long Island. I never dreamed I should have $100 million or $250 million or whatever that crazy number is. All I know is I created a lot of characters and enjoyed the work I did.”

Musicians would kill for a nice paycheck and to be treated well by their label.

Musicians would kill to be able to buy a house and pay it off.

What we have in music is a massive disparity between the blockbuster acts (the 1%) and the rest.

Did you know that the record labels are saying to artists who are seeking to reclaim their copyrights that the works they created are “works for hire”? Hell, Gene Simmons pulled this trick in his battle with Vinnie Vincent over royalty payments and the judge agreed with Gene Simmons.

When are artists going to realise that their fate is in their hands?

Also the Stan Lee situation opens up another conversation.

All the developers that worked/work for Apple over the years create software that makes up the Operating System that underpins the Apple products range. As popular as those products are, the developers get their wage and that is that. They don’t claim copyright on the code they create.

So an artist is signed to a label. The label gives them an advance to record an album. The artist goes into a studio and records the songs that they have created. The label then releases the album (under the name of the artist) and hopes to god that it resonates and that it sells. To the label legal team it sounds like works for hire?

LESSONS FROM COREY TAYLOR

Take Risks. Don’t get pigeonholed writing the same stuff over and over and over.

Trivium ticks these boxes. They sure take risks musically. However AC/DC built a stadium sized career by writing the same stuff over and over and over. Because it works for one, it doesn’t mean it will work for all.

Don’t repeat yourself as a lyricist. Take new roads, open different doors.

If you want to repeat yourself, join the Max Martin or Dr Luke team. Hell, call Jon Bon Jovi and ask him for a co-write.

If you’re not feeling it, get away from it.

“St Anger” came out that way because the main songwriter was not there mentally for it.

RECORD LABEL CONTRACTS and ROYALTIES

It’s time artists take the power back and burn up all of these shitty record deals they signed as kids when they had innocent dreams of making it. Fear Factory’s Burton C. Bell had this to say about Roadrunner Records and its founder Cees Wessels;

“I still get royalties. It comes in, but it depends how much we work, how much we tour. If we tour a lot I see better royalties, if we don’t then I don’t. I have no idea when we’ll get the rights back [to our catalog], because that Roadrunner contract is bullshit. I literally signed a deal with a Dutch devil. But when you’re young, you don’t care. You’re 23 years-old and ‘we’re going to give you an advance to make your first record, we’re gonna put you on tour, sell your shirts in all the stores. You are gonna to be famous!’’Alright, make it happen!’

When are artists going to stand up for themselves and stop the label from treating them like shit.

We asked Roadrunner ‘what’s going on?’
Roadrunner Replies; ‘You’re not selling any records. That’s not my fault, that’s your fault.’
We said; ‘How is that my fault?’
Roadrunner Said; ‘You didn’t put out the right record.’
We said; ‘Did everybody not put out the right record?’

Every single label failed their artists by not innovating. The analog dollars vs digital cents mess they got themselves in, is purely of their own doing.

The Macklemore Lessons

Be in it for the long haul. The career of Macklemore has been a long one (14 years and counting). There’s no such thing as an overnight success.

Five Finger Death Punch and Volbeat are two bands that I dig a lot. Look at the musicians in each band and you will see lifers.

Michael Poulsen from Volbeat started his first death metal band Dominus in 1991. During that time, Dominus released an album called Vol.Beat. When the band broke up in 2001, Volbeat the band was born. It wasn’t until 2005 that the first Volbeat album dropped. It wasn’t until Metallica picked em up as openers in 2009, that their US career kicked into overdrive. 22 years in the business. That is a lifer.

You can do it without a major label backing you. You need people, lifers like yourself that believe in you as your team. Create relationships and remember it is a two-way street of giving and receiving

Metal and rock bands are not really good at this shit. They need to get good at this. The new breed of artists coming through will overtake them on all fronts.

A huge hit doesn’t guarantee your future in the music industry.

Music is a risk game. As long as you focus on your core and don’t alienate them, you will have a future. If you start chasing that “hit part 2”, then prepare to lose, as the label will abandon you as soon as you fail, however the core, will stay true, only if you are true.

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A to Z of Making It, Music, My Stories

Faktion and The Year That Was 2006

They are no more. According to the internet, they barely existed.

Faktion’s self-titled release hit the streets in 2006. I came across it a few days ago, almost 8 years since it’s release. And I have stayed with it, because it is a damn good album. A real strong album. Back in 2006, it might have sounded generic and formula driven against some of the bands that had records out at that time.

It was up against some stiff competition for listener’s attention. The audience that could have gravitated towards Faktion had already devoted their ears to other bands.

Breaking Benjamin released “Phobia”, Skillet released “Comatose”, Stone Sour released “Come What(ever) May”, Daughtry released his self titled debut, 10 Years released “Autumn’s Dream”, Crossfade released “Falling Away”, Pillar released “The Reckoning”, Red released “End Of Silence” and Papa Roach released “The Paramour Sessions”. Already it is a pretty crowded marketplace. BUT it gets worse.

They had a deal with Roadrunner Recrods. Maybe Roadrunner just didn’t know how to promote them against a crowded modern rock scene and it is as dead set shame. Maybe Roadrunner put all of their energies into promoting the ones that already had a following, instead of trying to break a new band to the masses.

Other Roadrunner stable mates that released albums in 2006 are as follows;

Dragonforce – Inhuman Rampage
Stone Sour – Come What(ever) May
Hatebreed – Supremacy
Black Label Society – Shot to Hell
Cradle of Filth – Thornography
Killswitch Engage – As Daylight Dies
Trivium – The Crusade
Madina Lake – The Disappearance of Adalia [Digital EP]
Theory of a Deadman – Gasoline
36 Crazyfists – Rest Inside The Flames
Chimaira – Chimaira
Ill Niño – One Nation Underground
Roadrunner United – The All-Star Sessions
Dresden Dolls – Yes, Virginia… ‎
Satyricon – Now, Diabolical
Fear Factory – Demanufacture
Soulfly – Soulfly
DevilDriver – The Fury Of Our Maker’s Hand
Type O Negative – The Best Of Type O Negative (Comp)
New York Dolls – One Day It Will Please Us To Remember Even This
Opeth – Ghost Reveries
Black Stone Cherry – Black Stone Cherry
Slipknot – Voliminal: Inside The Nine ‎
Delain – Lucidity
Liv Kristine – Enter My Religion
Bleeding Through – The Truth
Life Of Agony – River Runs Red
Creetins – The Spirit Is Willing ‎(7″)
Caliban – The Undying Darkness
Junkie XL – Today ‎

As you can see from the above list, the label had 32 releases happening for the year that I could locate and in amongst all of them was the monster that is known as Nickelback, who had singles and videos released well into 2006 from their 2005 album. And somewhere in this mix was a band called Faktion. A band that had even more competition from bands on other labels;

Tool released “10,000 Days”,
Rodrigo Y Gabriela released their self-titled debut,
Iron Maiden released “A Matter of Life and Death”,
Europe released “Secret Society”,
Evergrey released “Monday Morning Apocalypse”,
Poets of The fall released “Carnival Of Rust”,
Muse released “Black Holes And Revelations”,
Jet released “Shine On”,
The Killers released “Sams Town”,
Senses Fail released “Still Searching”,
My Chemical Romance released “The Black Parade”,
Smile Empty Soul released the excellent “Vultures”,
Red Hot Chilli Peppers released “Stadium Arcadium”.

I can go on, however the point is made. It’s a pretty crowded marketplace for listener’s attention. And “Faktion” was there, one of many bands in the music business trying to break through the noise.

Add to that noise the other big internet stories.

On September 26, 2006, Facebook was opened to everyone at least 13 years old with a valid email address. Suddenly people (including fans of music) had a new outlet that had nothing to do with music.

Then there was YouTube. The site grew rapidly, since kicking off in 2004 and by July 2006, 65,000 new videos were being uploaded every day. The site was also receiving 100 million video views per day. Suddenly people (including fans of music) had another new outlet to focus on.

MySpace was still a giant back then and the 100 millionth account was created on August 9, 2006.

Also in 2006, a little known company called Spotify was created. From small beginnings, large things grow.

The following year the first iPhone hit the streets and the people (again including fans of music) had another new outlet to spend time on that initially didn’t have anything to do with music.

And the paradigm shift that started with Napster in 1999, became a tidal wave in 2006.

Music really needed to compete against different markets. It wasn’t about a cost issue. It wasn’t a piracy/copyright infringement issue. It was a competition issue. It was economics 0.1. Supply and demand. When supply is limited, demand is higher. With supply in abundance, demand is lower.

Fans of music became early adopters of technological products. If they are spending their time and money on those products, that leaves less time and less money to spend on other products.

So what about Faktion? The post was meant to be about Faktion, however when i started researching some papers around innovation and competition for a different post, everything started to link together. Faktion and 2006 became the catalyst.

Reading one of their earlier bios, they make mention of their MySpace play count metrics and maybe those stats played a key role in getting Roadrunner interested. However those MySpace metrics will never equate to a 1 to 1 relationship with sales, the same way that pirated content will never relate to a lost sale.

Who is Faktion? Ryan Gibbs is on vocals and was the last addition to the band. Marshal Dutton played guitar and was the original vocalist. Josh Franklin was also on guitar, Jeremy on bass and another Jeremy with a surname of Moore on drums.

Does the name Marshall Dutton sounds familiar?

It should.

Remember a band called Hinder. “Welcome To The Freakshow” was produced by Hinder drummer Cody Hanson and Faktion’s Marshall Dutton, with mixing done by James Michael from Sixx AM. What a team?

Also remember when Austin Winkler stepped out of the tour for the album. Guess who stepped in as a fill in vocalist. Yep, that’s right, the same Marshall Dutton from Faktion.

So when Faktion called it quits, he formed a band called “Drankmore” with Faktion’s tour manager Jarrod Denton. In that same band is Cody Hanson, the drummer from Hinder.

Remember that music is a relationship business.

And speaking of relationships, I remember reading an interview that Marshal did and he mentioned that he wouldn’t be opposed to doing Faktion again, so lets hope that happens.

It was the lead breaks in Faktion that got me. It was a pretty ballsy move to do leads for a melodic rock band in 2006. Comparing this album now to the bands that had commercial success in 2006, Faktion is streets ahead. And that is because of the guitar work.

A good band is a band that has a lot of different elements. Having breakdown riffs by 2006 we getting old. While it worked for bands like Red, Breaking Benjamin and 10 Years, the audience wanted “Guitar Hero’s again”. Remember back in 2005, “Guitar Hero” the game was unleashed to a massive audience and to great success.

The song “Always Wanting More” is a stand-out. It’s heavy with great guitar work.

All your pleasures have brought you greed
Only thinking about yourself again
All the things that you say you need
Are the poisons that eat you from within

In the end we all end up in a wooden box. Focus on accumulating experiences instead of wealth. Focus on building relationships instead of enemies. The Recording Industry failed to build a relationship with the people who actually purchased music. They exploited the artists and then abandoned them whenever they felt like it.

The one that resonated with me was “Who I Am”.

I know I’m not prepared for a life
That keeps me far from home
But I know if I just sit there,
I’ll never find out who I am

The life of a musician is a tough gig. I love writing music and playing it, however I hate to be away from home. When I was in bands, I hated touring. And this song is about that life to me, however the chorus is done in such a general way, that it can be interpreted that you need to get out of your comfort zone to make things happen.

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A to Z of Making It, Music, My Stories, Piracy

A Day In The Life – Leaks and Sales with Dream Theater, Avenged Sevenfold, Coheed and Cambria, Five Finger Death Punch, Black Sabbath, Trivium, Stryper and Protest The Hero

In the lead up to the release of any widely sought after album there is one certainty. The album will leak ahead of its official release date.

So in order to circumvent this problem, artists (in conjunction with their backers/labels) are organising early stream deals of their new music (a legal way to say “album leak”).

Dream Theater and Roadrunner went all nuclear with their corporate deals for their self-titled album, which had sales on the board for the first 5 weeks and for the last 2 weeks – nothing. Since Roadrunner was cashed up due to the departure of Machine Head and Megadeth, they placed those extra dollars into Dream Theater. Was it a good investment?

Five Finger Death Punch on the other hand are doing it a touch different. They are doing all their pre-release streams, in conjunction with YouTube track by track stories of each song, along with promotional video clips plus live performances.

Avenged Sevenfold added a full live show of the “Hail To The King” album to their pre-album stream promotional campaign.

Trivium’s new album leaked a whole week before the actual pre-release stream of the album (and a full two weeks before their album came out). They kept on dropping songs in their set list’s and they also released full version streams of certain songs.

There is no sure-fire way to prevent leaks, however how an artist reacts is important.

The new Protest The Hero album leaked on Torrent Sites a week before it’s actual release date. So what did Protest The Hero do? They set up a fan connection, that allowed the fans that contributed to the making of the album to download it from a secure site. They made sure that the real fans had music in a high quality rip, along with a 50 page plus digital PDF and artwork. Then when they realised that ending of the song “Mist” was cut short in the download that they offered, they rectified it, by offering the song as a stand alone download.

Anyone who tries to stop a record from leaking is going against the way of the world.

The focus for the artist is to give the fans that legally pre-order an album access to it as soon as they are aware of the leak. This is hard when artists put all of this into the hands of the record label and the record label puts it all in the hands of brick and mortar stores, iTunes or Amazon.

Artists like Coheed and Cambria (via their http://modlife.com/coheedandcambria) website have a huge advantage over bands that continue to be ignorant as to who their fans are and in what cities their fans reside.

Protest The Hero now has a list of 8000 plus devotees that they can use to further their cause. They have their addresses, so they have an idea as to what cities and markets to hit. Other successful fan funded campaigners also have this advantage. You see the most important currency in 2013 is data.

As a band you would want to know which fans always order the Super Deluxe packs, which fans download your music, which fans stream your music and which fans purchase CD versions of the album. This is where the bands should be pushing the fans to purchase from their own web stores.

So looking at sales of music today how relevant are they. So many different metrics exist. Streaming, YouTube views, mp3 downloads and physical sales

Let’s look at the sales in the U.S of Dream Theater (by the way all sales figures are quoted from the excellent http://www.metalinsider.net website.

Week 1 – 2nd October 2013 – 33,950 sold
Week 2 – 9th October 2013 – 8,300 sold
Week 3 – 16th October 2013 – 4,275 sold
Week 4 – 23rd October 2013 – 2,950 sold
Week 5 – 30th October 2013 – 2,350 sold
Week 6 – 6th November 2013 – nothing reported
Week 7 – 13th November 2013 – nothing reported
Week 8 – 21st November 2013 – nothing reported

The above is a familiar cycle for Dream Theater with each album cycle. The numbers you could say have been pretty close with each album release since “Systematic Chaos.”

So is the new album a dud. From a record label point of view, I believe so. Roadrunner invested heavily in Dream Theater after they lost Machine Head and Megadeth. Has it paid off for them? I don’t believe so.

From a fan perspective, I don’t mind it, however it wasn’t good enough to take up room on my iPhone. The bizarre part in all of this is the gap between the album release and the tour beginning.

By January 2014, the album is old news. Whoever thought it was a good idea to leave a three-month gap between the album release date and the tour start date should be fired immediately.

Three months in the current music business is an eternity. It looks like Dream Theater is getting some bad advice and to be honest they are shooting themselves in the foot.

Dream Theater need to hit the studio again for December 2013 and release a few more songs as free digital downloads. Maybe even get in some outside assistance in editing the musical pieces into actual songs.

What about Avenged Sevenfold? How are they tracking at the moment?

Week 1 – 4th September 2013 – 159,375 sold
Week 2 – 12th September 2013 – 42,000 sold
Week 3 – 18th September 2013 – 22,900 sold
Week 4 – 25th September 2013 – 17,800 sold
Week 5 – 2nd October 2013 – 15,200 sold
Week 6 – 9th October 2013 – 13,700 sold
Week 7 – 16th October 2013 – 13,700 sold
Week 8 – 23rd October 2013 – 9,634 sold
Week 9 – 30th October 2013 – 8,750 sold
Week 10 – 6th November 2013 – 7,600 sold
Week 11 – 13th November 2013 – 7,325 sold
Week 12 – 21st November 2013 – 6,900 sold

Looks like Avenged Sevenfold are going to ensure their legacy. Call this album what we will, what is clear is that it is successful. It has high stream counts, high YouTube views and decent sales on the board. They are on the road at the moment supporting it.

Shows are being added into next year. It is obvious that Avenged Sevenfold are getting better advice than Dream Theater is.

With every successful act, the haters come out. A lot of the online news sites are trying to portray this imaginary war between Robb Flynn and Avenged Sevenfold. It is all a load of crap. Online news sites are there to sell advertising. They sell advertising by getting people to bite to the stories. To make up a feud between two different bands is an advertisers dreams.

The Avenged Sevenfold album sold more in week one than Dream Theater’s self-titled album will sell in total. In week 6, the Avenged Sevenfold album sold more than Dream Theater’s self-titled album which was in week 2 of its sale cycle.

What about Five Finger Death Punch? They just released the second part of “The Wrong Side Of Heaven and The Righteous Side Of Hell.” So how is Volume 1 going at the moment.

Week 1 – 7th August 2013 – 112,500 sold
Week 2 – 14th August 2013 – 35,275 sold
Week 3 – 21st August 2013 – 22,050 sold
Week 4 – 28th August 2013 – 17,250 sold
Week 5 – 4th September 2013 – 22,450 sold
Week 6 – 11th September 2013 – 13,375 sold
Week 7 – 18th September 2013 – 9,250 sold
Week 8 – 25th September 2013 – 8,200 sold
Week 9 – 2nd October 2013 – 6,975 sold
Week 10 – 9th October 2013 – 6,625 sold
Week 11 – 16th October 2013 – 5,900 sold
Week 12 – 23rd October 2013 – 5,575 sold
Week 13 – 30th October 2013 – 5,200 sold
Week 14 – 6th November 2013 – 4,675 sold
Week 15 – 13th November 2013 – 4,200 sold
Week 16 – 21st November 2013 – 4,950 sold

What can you say about Five Finger Death Punch. All of their releases so far have achieved Gold status in the U.S. They basically have been selling albums since 2007. “American Capitalist” was certified GOLD almost two years after its release and just a few months before the release of “The Wrong Side of Heaven” duology.

The albums have some great songs on there that will make the casual metal fan commit to a purchase and they will be in an enviable position of having two albums selling at the same time.

A recent Revolver cover is showing Black Sabbath along with the comment, “Band Of The Year.” Are they serious? The beauty of mainstream rags. They kiss the butt of the PR company. Five Finger Death Punch is the band of the year. Avenged Sevenfold is the band of the year. Coheed and Cambria is the band of the year. These three bands have done way more than what Black Sabbath have achieved this year. So how did they go with the sales?

Week 1 – 19th June 2013 – 154,900 sold
Week 2 – 26th June 2013 – 45,525 sold
Week 3 – 3rd July 2013 – 25,300 sold
Week 4 – 8th July 2013 – 7,875 sold
Week 5 – 17th July 2013 – 11,950 sold
Week 6 – 24th July 2013 – 9,950 sold
Week 7 – 31st July 2013 – 8,500 sold
Week 8 – 7th August 2013 – 7,875 sold
Week 9 – 14th August 2013 – 6,550 sold
Week 10 – 21st August 2013 – 5,500 sold
Week 11 – 28th August 2013 – 4,675 sold
Week 12 – 4th September 2013 – 4,600 sold
Week 13 – 11th September 2013 – 4,100 sold
Week 14 – 18th September 2013 – 3,100 sold
Week 15 – 25th September 2013 – 2,400 sold
Week 16 – 2nd October 2013 – 2,025 sold
Week 17 – 9th October 2013 – 2,100 sold
Week 18 – 16th October 2013 – 1,900 sold
Week 19 – 23 October 2013 – no sales recorded
Week 20 – 30th October 2013 – 1,900 sold
Week 21 – 6th November 2013 – no sales recorded
Week 22 – 13th November 2013 – no sales recorded
Week 23 – 21st November 2013 – no sales recorded

A 20 week run of sales is a good thing in today’s terms. Even on Spotify, the following songs have gotten some traction;
End Of The Beginning – 959,385 streams
God Is Dead? – 1,252,767 streams
Loner – 669,762 streams
Zeitgeist – 590,057 streams
Age of Reason – 540,630 streams

What about Trivium? How is another Roadrunner act doing? This is album number six for Trivium and it’s a similar cycle to their previous album “In Waves” and a very similar trend to Dream Theater’s.

Week 1 – 23rd October 2013 – 17,225 sold
Week 2 – 30th October 2013 – 4,400 sold
Week 3 – 6th November 2013 – 2,575 sold
Week 4 – 13th November 2013 – 2,100 sold
Week 5 – 21st November 2013 – no sales recorded

Wow, that was a quick spiral out of the public consciousness. Reading the reviews of the album, a lot of people are blasting the Draiman influence on it. But hey people blasted the Bob Rock influence on certain bands as well. The bottom line is that Trivium delivered a great album that no one has really heard.

Protest the Hero was recorded as having a debut week ending 6th November of 8,775 sold and it was the guys best debut of all their albums. Amazing what a little fan funding does. If the guys hold it together, bigger things will come to fruition.

What about Stryper? 2013 has been a huge year for them, with the release of their re-recorded greatest hits album earlier on in the year, along with a new album in November.

Week 1 – 13th November 2013 – 9,575 sold
Week 2 – 21st November 2013 – 4,300 sold

Listening to the album, Dave Mustaine was right. Sympathy is the best track on the album.

It’s a tough music market and the aim of each artist is to remain in the public eye. The modern paradigm is here today and gone tomorrow. Robb Flynn gets this. That is why his weekly Journals are important. It is keeping Machine Head in the public eye while they write and record their new album.

Sales are still relevant, however they are not the only metric in which an artist should measure success.

From all of the above, Five Finger Death Punch are doing great numbers however after listening to both Volumes, I easily could have come up with a song list for one album. The remainder of the songs could have been offered as free downloads on a monthly basis, which would always bring attention to the main product, the album. Think about that, they recorded 26 songs for the album. Just say they released 12 songs on an album. The leaves 14 months worth of songs to release and bring further attention to the album and the tour.

“A Day In The Life” is a great song from Volume 2 by the way. It’s melodic, heavy and it has a great vibe happening.

But wait, piracy exists. All of the above music can be downloaded for free. So why are people paying for it. They can even stream it for free. However for some reason people are paying for it. That is what the record labels and the RIAA will never understand. People will do what they want to do.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Semi Obscure Machine Head songs

Getting dropped by Roadrunner U.S after the Supercharger album saved Machine Head. The first album Burn My Eyes (released in 1994) was a success. For a debut album Machine Head went on a three year victory lap. The second album The More Things Change (released in 1997) stagnated.

In order to keep their deal with Roadrunner Records going they had to resort to the metal music that was popular at the time. In this case it was Nu Metal. The Burning Red (released in 1999) and Supercharger (released in 2001) came and went during this period.

Then the band got dropped. They even got rejected by every record label they approached for a new deal.

They could have broken up. Instead they went away and wrote Through The Ashes of Empires (released in 2003) which they self-produced. Just like how Rush’s, 2112 laid the foundations of what was to come for Rush, Through The Ashes of Empires did the same for Machine Head.

The lifestyle of a musician isn’t just rags to riches. It cycles back to rags and then back to riches and back again. I always use the Apple analogy. Apple was a leader when it came out on the scene. Then it was going out of business. Then the company got Steve Jobs back in and it became a leader again. In the process, it changed the way live and how we consume music. Now it is running on fumes again.

The list of songs you are about to read are cult favourites. They are not the songs that Machine Head will put into a concert set list every time, however they deserve the same attention as the big ones.

Left Unfinished released in 2003 on Through The Ashes of Empires.

Lyrics and music are written by Robb Flynn. It starts off with the creepy tinker box music. Robb Flynn was adopted at birth. He told LA Weekly that for the longest time he hated his biological parents and never wanted anything to do with them. He wrote this song as a “F.U” to them.

After the tinker box music, a Pantera groove kicks in.

How Korn like are the verses? All the way from the vocal melody to the phased/flanged/tremolo’d guitars to the bass hitting the note and sliding the finger down to the hip hop groove of the drums.

The chorus again is a standout, with the perfect backing vocals of Adam Duce.

I’ll never forget
Life you disdain
So to the parents that bore me this pain
With all those things you left unfinished

This is real life, this is real hurt. This isn’t no Bon Jovi song written by a committee. It isn’t pretty. It is the anthem for all the other kids given up for adoption. I can never relate to the lyrical theme of the song however I can relate to the pain. Pain doesn’t discriminate. It affects us all. The abandonment that Robb feels can be translated to the abandonment a kid feels when the school bully lays into him or her.

You never could love me
I’m glad that you never did
My parents that raised me
Had plenty of that to give
And for that
I’ll love them forever with all my heart
But to you don’t let there be no mistake about it
F.U you cocksucker F.U, you whore
I’ll live my life the opposite of what you are
Love will be my rock
The rock that I stand on

It’s all there. The exorcism of a childhood denied from one set of parents to the childhood obtained from another set of parents. I can’t help but make the connection to Queensryche and Chris DeGarmo’s Bridge, which served as his exorcism of being abandoned by his father.

Don’t try to reach out to me
Don’t try to call
The boy that you created
Is dead for all you f&@king know
You just pretend you’ve never heard or seen
The name Lawrence Mathew Cardine

Wow. The world knows him as Robert Conrad Flynn. However his birth certificate states Lawrence Matthew Cardine. I have seen Robb perform with Machine Head on three occasions in Australia, and he commands the stage. When he says the words, the circle pit gets into a frenzy. You would never pick up on his wounded past.

We are all damaged a little bit. The ones that make it through the heartache and the depression end up changing the world.

As I have said many times, you cannot copy the vocal style of Robb Flynn. You need to have lived his lifestyle to have his vocal style. To me it is the best voice in the metal genre. He can be melodic in a Rob Halford /Bruce Dickinson way, he can be aggressive in a James Hetfield way, he can be progressive in a Jonathan Davis/Maynard Keenan way, he can be hardcore in a Phil Anselmo way and he can be deathly in a Chuck Schuldiner way.

In a world where everyone believes they are a winner, a world-beater who feels entitled to success, you have Robb Flynn the anti-hero to the victorious life portrayed by the fakes. The maestro Flynn who has more questions than answers.

People like Robb Flynn and Corey Taylor have made it through and they are changing the world.

Descend The Shades Of Night released in 2003 on Through The Ashes of Empires

Lyrics are written by Robb Flynn and the music is written by Robb Flynn and Dave McClain. It’s my favourite song on the album.

What can I say, when I heard this song I was in a bad place. The acoustic intro is so sad and depressing. The reason why this song connected with me, is knowing that there are other people out there feeling the same way.

Sitting in the empty black
The last slivers of dusk have passed
Accept the dawn to ease the fear
One day I will not be here

They don’t teach you about death in school. They don’t tell that death can come at any time. You feel invincible when you are 18. As you get older you start to think about death a bit more.

The lead break from Phil Demmel and Robb Flynn for some reason reminds me of Tesla. I know, they are two separate bands from two totally different time periods and genre’s, however the whole passage and even coming into the harmony guitars, just reminds of The Great Radio Controversy from Tesla released in 1988.

Then the sing with me part is up lifting.

It is the humanity in the song, knowing that Robb Flynn has got more questions than answers. We can put on a happy face and we can get along with those at work but what we really want to do is let go, be ourselves and be accepted.

Pearls Before The Swine released in 2011 on Unto The Locust

It’s a Robb Flynn, Phil Demmel and Dave McClain composition.

It’s the familiarity of the Ride The Lightning intro. The drums and bass groove from McClain and Dice is identical to what Ulrich and Burton play in Ride The Lightning. It is that familiarity that hooks me in. I didn’t like this song when I first heard it because the other songs like Unto The Locust, Be Still and Know, This Is The End, Darkness Within and Who We Are really stood out. However, playing those stand out songs to death, I unearthed this little gem, sitting between Darkness Within and Who We Are.

This is what guitarist Phil Demmel told Sonic Excess magazine about the song;

“It was a song without lyrics really for a while, without a concept. We kind of came up with an idea to write about addicts and addiction, when talking to each other and watching Breaking Bad episodes to kind of catch up and start again to see it. (laughs) It’s not a song about hope. It’s just a song about being in the throes of addiction, in its claws, and a lot of my lyrics are in there. So, there’s a lot of descriptive thoughts of addiction. It’s not a song of hope for sure. It’s not ‘Stairway To Heaven.'”

Lie in this state of perdition
Never to awake

Perdition – A state of eternal punishment and damnation into which a sinful person passes after death. What a powerful line that sums up what addiction and depression is.

Make love to denial her sober embrace
Nails they’ve embedded never to release

If you don’t realise you have a problem, you can never treat it.

Count the 12 times you step equal 12 times you fail
No abstination relapse tip the scale
As you swallow the hook and you chew on the line
Choke on the sinker in this sea of lies

Man, what a verse. The 12 steps of rehab just didn’t work out and before you know it, the habit is back; hook, line and sinker.

The passage from 3.18 is superb. The music, the build and the melodic vocals. People have tried to imitate Robb Flynn in his vocal style, however as far as I am concerned, you need to have lived his life in order to sing like him. His vocal style is his lifestyle. I will replay this song a thousand times just to hear this section.

Broke vows and broken rosaries
Bind these rusted hopeless dreams
Broke vows and broken rosaries
Bind these rusted hands in prayer
Faith trust and love are mowed down lonely In these killing fields

What a vocal melody. It’s goose bumps all the way. The double kick from McClain keeps it rolling.

Then it’s all thrash from 4.36. I would have loved to be in the studio when they wrote this bit. It would have been high fives all around. The whole song is progressive. Not in the weird time changes progressive, just the fusion of so many different styles and melodies and riffs.

Machine Head hold their own against the Big 4. Hell, that concept should be expanded to include Machine Head. Better yet get rid of Anthrax and put Machine Head on the bill.

A Farewell To Arms released in 2007 on The Blackening

This is the album where Machine Head finally got their victory lap. The Blackening is such a strong album that other songs could be missed if you don’t dig deep into it. A Farewell To Arms is unbelievable. Great music and great vocal melodies. The lyrics are written by Robb Flynn, Adam Duce and Phil Demmel. The music is written by Robb Flynn and Phil Demmel.

Mutilated lives
Blackening as coffin line the sides
Filled with fathers
Who has won?
When only sons
Hold their grieving heads and mourn
A farewell to arms

The end product of war for the ones that do not return. It comes across in a powerful way. While the verses are great what truly makes the track is the chorus.

I’ll wave this flag of white
So the venged see the light
We’ll pay for closed eyes
With our genocide

Is venged even a word? Who cares right, as it fits the vocal melody to a tee? The chorus has a similar guitar melody like Halo underpinning the vocal melody.

Then the Iron Maiden-esque lead break wails from 7.10. The drumming and the backing tracks all have that Maiden Trooper Gallop. Then at 7.40 it is the Creeping Death “Die By My Hand” part from Metallica.

Somehow they bring it all back to an ending reminiscent of Master Of Puppets, again from Metallica. Just when I think it’s over, a few more bars of clean tone and the immortal words A FAREWELL TO ARMS.

Who has won when we’re all dead? This song also points the finger at the rich and the government officials that pushed the country into war. One of the verses deals with how the children of the fallen are left without fathers and how the children of the government officials will never know what it is like to fight a war.

Kick You When You’re Down released in 2001 on Supercharger

It’s a Robb Flynn, Ahrue Luster, Adam Duce and Dave McClain composition. The Supercharger album didn’t get as much attention from me as it should have when it first came out. As I got older, I went back and listened to it. Now I appreciate it more.

You have to trust in yourself
You must believe in yourself
You have to follow your heart
You overcome, improve, endure

It’s the anthem for the determined. As the other lyrics in the song state, sometimes you fight and you win, sometimes you fight and you lose, however it is the fighter in you that will never lose. In the end you move forward by overcoming obstacles, improving on what you did before and enduring. Remember, to be a winner, you need to outlast the competition.

Deafening Silence released in 2001 on Supercharger

This song is a Robb Flynn, Ahrue Luster, Adam Duce and Dave McClain composition.

One thing I really liked about this period of Machine Head (1999 to 2001) is that Robb Flynn was pushing himself lyrically and really went to town writing about his own personal issues. That is why the albums that came after had the perfect mix of personal reflections, political reflections and religious reflections.

You drink a thousand lies,
to freeze the past in time

Numbing the present with alcohol. I am sure every metal head has been in this situation. That is why we gravitate to this kind of music. We are the outcasts, the ones that society couldn’t pigeon hole. Note the reference to a song from Burn My Eyes.

See the pain in my eyes
see the scars deep inside
My God, I’m down in this hole again
With the laughter I smile
with the tears that I cry
Keep going down this road called life

The chorus above speaks volumes about society in general. My favourite lines are “With the laughter I smile, with the tears that I cry, keep doing down this road called life.” That is who we are in a nutshell. We just roll along. The ones that don’t, end up taking their lives.

Silver released in 1999 on The Burning Red

It’s got similar lyrics from A Nation On Fire. This song really reminds of Tool, especially that Cold breakdown. Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Dave McClain, Ahrue Luster and Dave McClain.

Take my hand
Across this land
Escape this, all the hell inside

Creating that other shell of a person to take the pain while the real person is hidden somewhere in the recesses of the mind.

Create this man
To make my stand
And break this hardened shell in time

It’s like this, we put out a face of confidence to all who see us, however inside, we are filled with doubt. We are scared. We are questioning. And if we feel like everything is going great, the real person will break away the mask and step into the light.

I see a mirror to me
The lines along my face are drawn in
I believe reflections bleed
The sorrows of our souls

I remember reading an interview with Robb Flynn that he was bulimic at one point in his life, always forcing himself to chuck up so that he can look the part. It’s a powerful verse with great imagery. We have all stood in front of the mirror and we have all judged our appearances.

A Thousand Lies released in 1994 on Burn My Eyes

The verse riff is the same as Cowboys From Hell from Pantera. Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Chris Kontos, Logan Mader and Adam Duce.

In poverty there is no democracy

Basically in poverty there is the motto that only the strong survive. That whole fairness and equality is rubbish. Even in poverty there is class warfare.

This urban life is so volatile
An inner city or a concrete hell

This is it, you either live, or you die or you end up in prison.

What is a man who don’t stay true to the game
Don’t care for no one, only cares for his greed
He’s playin’ God killin’ thousands of people ‘
Cause the power is the fix that he needs

When Robb is writing about themes that piss him off, he is always on game. He is basically saying, who can we trust in this world anymore, when all we get is lies.

A Nation On Fire released in 1994 on Burn My Eyes

Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Chris Kontos, Logan Mader and Adam Duce. The intro clean tone riff is that good, that it was re-written for A Farewell To Arms and Unto The Locust.

A world that spends more to kill than to cure

Another brilliant line. What kind of a world do we live in? Our Governments give more money to the military then what they do for research on finding cures.

So take my hand across this land

There are the lines that re-appear in Silver. It’s almost like he is saying to an angel to take him away from this world.

You tell me peace, Well I hear gunshots all night
The scars I have, I’ve earned ’cause I’ve had to fight

As we get older and we accumulate knowledge, we find it hard to believe the B.S that our Politicians try to push. The themes that Robb explores on the first Machine Head album keep re-occurring time and time again on other albums.

How cool is the SLOW part at the end. The groove just gets slower until the song ends.

I’m Your God Now released in 1994 on Burn My Eyes.

Lyrics are written by Robb Flynn and the music is written by Robb Flynn, Chris Kontos, Logan Mader and Adam Duce.

The vocal melody at the start is that good, that Robb Flynn used it again for A Farewell To Arms. It’s a sad and sorrowful tale of addiction. The “her” in the song is the heroin. Drug addiction is covered a far bit in the songs of Machine Head.

So pain told you to take her
Well I learned to accept that feeling
‘Cause I found how to numb it
If only for just a short while
I’d get so high, I’d forget my own name
I scarred my fist, I scarred my brain
I think that I’m going insane
I think that I’m going insane

This song was brought back into my memory when I was listening to the Sixx AM album and the song, The Girl With The Golden Eyes. Nikki Sixx is another person that struggled to deal with the abandonment of his father.

So now I’m in your system
And I’m what helps you numb your pain
With time you will confide in me
So lonely my friend, I’ve made you lose control
You’ll use me more and more with time
Our friendship grows with each mainline
So glad that you could be so blind
So glad that you could be so blind

Again I am thinking of the Sixx AM song.

She speaks to me in Persian
Tells me that she loves me
The Girl With Golden Eyes

And though I hardly know her
I let her in my veins
And trust her with my life

I wish I never kissed her
Cause I just can’t resist her
The Girl With Golden Eyes

Every time she whispers
Take me in your arms
The way you did last night

Everything will be alright
Everything will be okay

People like Robb Flynn, Nikki Sixx and Corey Taylor have made it through and they are changing the world.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What can artists learn from The Pirate Bay?

As most tech savvy people are aware, The Pirate Bay turned 10 years old a few days ago. In all of this, the Pirate Bay has stood strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. Much larger organisations have tried to stand up against these bodies and have failed. The fact that the Pirate Bay is still alive is something to respect.

So what can artists learn from The Pirate Bay?

The Pirate Bay spread via word of mouth. It didn’t embark on a scorched earth marketing policy. For an artist there is no better marketing strategy than word of mouth. That is how virality works.

Metallica – built their fan base via word of mouth on the strength of their album releases and live shows. It wasn’t until 1992 that Metallica decided to form a fan club.

Heartist – built their fan base all on line via fan to fan connections. This was all done without even playing a show. It was a total online strategy.

Volbeat – built their fan base via the strength of their material. A song that they released back in 2008 got traction in 2012, which in turn started to bring attention to their 2011 album release. Success comes later in today’s world. In some cases much later.

Galactic Cowboys – Back in the late eighties, Geffen Records signed a band called Galactic Cowboys. I have three of their albums that I picked up in the bargain basement bin. Geffen just kept on pushing the band onto the public with a pretty high profile marketing campaign, however the public just didn’t take to them.

Mutiny Within – I remember the Roadrunner marketing campaign for the band Mutiny Within. The campaign had the band linked to Killswitch Engage and Dream Theater. Instantly this is putting a pre-conceived ideal into the mind of the listener and in my opinion, didn’t do the band any favours. One of the flyers that I saw, had phrasing like “Mutiny Within is the twisted child of Killswitch Engage and Dream Theater.” The public decided that the band was not worthy of that title and the band was dropped from their label deal.

Artists (especially major artists) should seriously consider using The Pirate Bay to market the release of their next batch of songs. There is still a demand for free mp3’s. At the moment iTunes cannot service that demand as the iTunes platform needs to be paid. So what options do the artists have to provide their fan base with free mp3’s.
1. Use their own website and collect geographical information and email addresses. Get to know their fans and survey their fans.

2. Team up with Bit Torrent

3. Team up with The Pirate Bay

4. Team up with a crowd funding platform, where the perks involve t-shirts and so forth, with a free Digital Download of said music.
The Game Of Thrones creators have recently said that the piracy of the show has contributed to the cultural buzz of the show and that it is better than winning an Emmy. The creators have also said that they have seen a high increase in DVD sales. I always bring people’s attention back to the Southern and Central Americas’. Sales of recorded music is not high in countries that fall in the Southern and Central America zones, however bands have had great success in touring these areas.

The recent IFPI report shows Brazil as a market set to surge. Go to http://www.ifpi.org/content One of the comments on the report is a WTF moment. It’s on page 24 and it states the following;
“The launch of iTunes showed that Brazilians are prepared to pay for music. We thought consumers were so used to piracy that they would never buy music again. But this has been proved wrong. Moreover, a new generation of consumers can now have their first music experiences in the legal environment.”

To put the above comment into perspective, iTunes was launched in Brazil at the end of 2011. Seriously this is a terrible business model from the record labels. While they screamed piracy in Brazil and then had a real draconian Copyright law passed that can take down sites on the say so of the entertainment groups, the actual consumers, the music fans, could not download a legal mp3 in the country. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions fighting piracy in the courts. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions lobbying politicians to vote for SOPA and PIPA.

The Pirate Bay is easy to use. It has an ecosystem built around Trusted and VIP uploaders to Helpers and Moderators that delete hundreds of ‘spam’ accounts and fake uploads every day which in turn keeps the site running smoothly and its users happy. This ensures that the content is exactly what it is described to be. The ranking system of uploaders (which is a skull in different colours like the Karate belt system) allows any novice downloader to form a bond with a certain uploader.

As an artist, you need to have a unique reference point, something that is easy to find. Having a generic band name is not a unique reference point. If you Google names like Bon Jovi, Van Halen, Motley Crue or Metallica you know you get back searches that are related to the band name you Google’d. Google a band name like Today I Caught The Plague or Burnside. Then Google the same names with the term band attached to it. Any artist starting off needs to make it is easy as possible for people to find them online.

There is always room for improvement. The Pirate Bay keeps on evolving as technology evolves. Now it is simply an indexing site, that services the needs of its users, the same way Google service the needs of its users. It is always re-creating itself with the rise of new technologies.

All artists need to be doing the same thing. The web presence of any artist needs to be maintained, updated and recreated. It needs to adopt to changing technologies, to offer as many features as it can to its fans.

Why do so many Dream Theater, Bon Jovi, Metallica, Motley Crue or Five Finger Death Punch fans spend so much time on Forums that have no connection to the main web site of the band. Bands should be fostering these kinds of interactions on their main website. They should even be contributing to it, the same way they contribute to their Facebook and Twitter accounts. At least you know on the band forums, the real fans are there to interact and respond.

The Pirate Bay’s user base is growing because the users are prepared to share and people are prepared to download. This alone should inform the legacy gatekeepers that the fans of music are no longer sheep. The Pirate Bay showed the RIAA and the MPAA that their rules and prices suck and that service is a problem (remember iTunes launched in Brazil in 2011). The old model of basing success on record sales is gone. The old model of going to the record store and planning what albums you were going to buy in the months to come is over.

Artists need to service their fans. Make it hard for a fan to get your music, and they will go elsewhere. Trivium is a great example. They recently had a very complex (also brilliant) smart phone strategy that once you completed all the steps needed, the fan got to hear a sample of a new song. I can tell you that as a fan engagement tool, this attempt failed miserably. It was too hard for fans. So what do Trivium do next. They offer the full song for streaming via their website and as a free download. Now it is easy as hell. To paraphrase the Eagles, keep it easy…

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