A to Z of Making It, Music, My Stories, Piracy

A Day In The Life – Leaks and Sales with Dream Theater, Avenged Sevenfold, Coheed and Cambria, Five Finger Death Punch, Black Sabbath, Trivium, Stryper and Protest The Hero

In the lead up to the release of any widely sought after album there is one certainty. The album will leak ahead of its official release date.

So in order to circumvent this problem, artists (in conjunction with their backers/labels) are organising early stream deals of their new music (a legal way to say “album leak”).

Dream Theater and Roadrunner went all nuclear with their corporate deals for their self-titled album, which had sales on the board for the first 5 weeks and for the last 2 weeks – nothing. Since Roadrunner was cashed up due to the departure of Machine Head and Megadeth, they placed those extra dollars into Dream Theater. Was it a good investment?

Five Finger Death Punch on the other hand are doing it a touch different. They are doing all their pre-release streams, in conjunction with YouTube track by track stories of each song, along with promotional video clips plus live performances.

Avenged Sevenfold added a full live show of the “Hail To The King” album to their pre-album stream promotional campaign.

Trivium’s new album leaked a whole week before the actual pre-release stream of the album (and a full two weeks before their album came out). They kept on dropping songs in their set list’s and they also released full version streams of certain songs.

There is no sure-fire way to prevent leaks, however how an artist reacts is important.

The new Protest The Hero album leaked on Torrent Sites a week before it’s actual release date. So what did Protest The Hero do? They set up a fan connection, that allowed the fans that contributed to the making of the album to download it from a secure site. They made sure that the real fans had music in a high quality rip, along with a 50 page plus digital PDF and artwork. Then when they realised that ending of the song “Mist” was cut short in the download that they offered, they rectified it, by offering the song as a stand alone download.

Anyone who tries to stop a record from leaking is going against the way of the world.

The focus for the artist is to give the fans that legally pre-order an album access to it as soon as they are aware of the leak. This is hard when artists put all of this into the hands of the record label and the record label puts it all in the hands of brick and mortar stores, iTunes or Amazon.

Artists like Coheed and Cambria (via their http://modlife.com/coheedandcambria) website have a huge advantage over bands that continue to be ignorant as to who their fans are and in what cities their fans reside.

Protest The Hero now has a list of 8000 plus devotees that they can use to further their cause. They have their addresses, so they have an idea as to what cities and markets to hit. Other successful fan funded campaigners also have this advantage. You see the most important currency in 2013 is data.

As a band you would want to know which fans always order the Super Deluxe packs, which fans download your music, which fans stream your music and which fans purchase CD versions of the album. This is where the bands should be pushing the fans to purchase from their own web stores.

So looking at sales of music today how relevant are they. So many different metrics exist. Streaming, YouTube views, mp3 downloads and physical sales

Let’s look at the sales in the U.S of Dream Theater (by the way all sales figures are quoted from the excellent http://www.metalinsider.net website.

Week 1 – 2nd October 2013 – 33,950 sold
Week 2 – 9th October 2013 – 8,300 sold
Week 3 – 16th October 2013 – 4,275 sold
Week 4 – 23rd October 2013 – 2,950 sold
Week 5 – 30th October 2013 – 2,350 sold
Week 6 – 6th November 2013 – nothing reported
Week 7 – 13th November 2013 – nothing reported
Week 8 – 21st November 2013 – nothing reported

The above is a familiar cycle for Dream Theater with each album cycle. The numbers you could say have been pretty close with each album release since “Systematic Chaos.”

So is the new album a dud. From a record label point of view, I believe so. Roadrunner invested heavily in Dream Theater after they lost Machine Head and Megadeth. Has it paid off for them? I don’t believe so.

From a fan perspective, I don’t mind it, however it wasn’t good enough to take up room on my iPhone. The bizarre part in all of this is the gap between the album release and the tour beginning.

By January 2014, the album is old news. Whoever thought it was a good idea to leave a three-month gap between the album release date and the tour start date should be fired immediately.

Three months in the current music business is an eternity. It looks like Dream Theater is getting some bad advice and to be honest they are shooting themselves in the foot.

Dream Theater need to hit the studio again for December 2013 and release a few more songs as free digital downloads. Maybe even get in some outside assistance in editing the musical pieces into actual songs.

What about Avenged Sevenfold? How are they tracking at the moment?

Week 1 – 4th September 2013 – 159,375 sold
Week 2 – 12th September 2013 – 42,000 sold
Week 3 – 18th September 2013 – 22,900 sold
Week 4 – 25th September 2013 – 17,800 sold
Week 5 – 2nd October 2013 – 15,200 sold
Week 6 – 9th October 2013 – 13,700 sold
Week 7 – 16th October 2013 – 13,700 sold
Week 8 – 23rd October 2013 – 9,634 sold
Week 9 – 30th October 2013 – 8,750 sold
Week 10 – 6th November 2013 – 7,600 sold
Week 11 – 13th November 2013 – 7,325 sold
Week 12 – 21st November 2013 – 6,900 sold

Looks like Avenged Sevenfold are going to ensure their legacy. Call this album what we will, what is clear is that it is successful. It has high stream counts, high YouTube views and decent sales on the board. They are on the road at the moment supporting it.

Shows are being added into next year. It is obvious that Avenged Sevenfold are getting better advice than Dream Theater is.

With every successful act, the haters come out. A lot of the online news sites are trying to portray this imaginary war between Robb Flynn and Avenged Sevenfold. It is all a load of crap. Online news sites are there to sell advertising. They sell advertising by getting people to bite to the stories. To make up a feud between two different bands is an advertisers dreams.

The Avenged Sevenfold album sold more in week one than Dream Theater’s self-titled album will sell in total. In week 6, the Avenged Sevenfold album sold more than Dream Theater’s self-titled album which was in week 2 of its sale cycle.

What about Five Finger Death Punch? They just released the second part of “The Wrong Side Of Heaven and The Righteous Side Of Hell.” So how is Volume 1 going at the moment.

Week 1 – 7th August 2013 – 112,500 sold
Week 2 – 14th August 2013 – 35,275 sold
Week 3 – 21st August 2013 – 22,050 sold
Week 4 – 28th August 2013 – 17,250 sold
Week 5 – 4th September 2013 – 22,450 sold
Week 6 – 11th September 2013 – 13,375 sold
Week 7 – 18th September 2013 – 9,250 sold
Week 8 – 25th September 2013 – 8,200 sold
Week 9 – 2nd October 2013 – 6,975 sold
Week 10 – 9th October 2013 – 6,625 sold
Week 11 – 16th October 2013 – 5,900 sold
Week 12 – 23rd October 2013 – 5,575 sold
Week 13 – 30th October 2013 – 5,200 sold
Week 14 – 6th November 2013 – 4,675 sold
Week 15 – 13th November 2013 – 4,200 sold
Week 16 – 21st November 2013 – 4,950 sold

What can you say about Five Finger Death Punch. All of their releases so far have achieved Gold status in the U.S. They basically have been selling albums since 2007. “American Capitalist” was certified GOLD almost two years after its release and just a few months before the release of “The Wrong Side of Heaven” duology.

The albums have some great songs on there that will make the casual metal fan commit to a purchase and they will be in an enviable position of having two albums selling at the same time.

A recent Revolver cover is showing Black Sabbath along with the comment, “Band Of The Year.” Are they serious? The beauty of mainstream rags. They kiss the butt of the PR company. Five Finger Death Punch is the band of the year. Avenged Sevenfold is the band of the year. Coheed and Cambria is the band of the year. These three bands have done way more than what Black Sabbath have achieved this year. So how did they go with the sales?

Week 1 – 19th June 2013 – 154,900 sold
Week 2 – 26th June 2013 – 45,525 sold
Week 3 – 3rd July 2013 – 25,300 sold
Week 4 – 8th July 2013 – 7,875 sold
Week 5 – 17th July 2013 – 11,950 sold
Week 6 – 24th July 2013 – 9,950 sold
Week 7 – 31st July 2013 – 8,500 sold
Week 8 – 7th August 2013 – 7,875 sold
Week 9 – 14th August 2013 – 6,550 sold
Week 10 – 21st August 2013 – 5,500 sold
Week 11 – 28th August 2013 – 4,675 sold
Week 12 – 4th September 2013 – 4,600 sold
Week 13 – 11th September 2013 – 4,100 sold
Week 14 – 18th September 2013 – 3,100 sold
Week 15 – 25th September 2013 – 2,400 sold
Week 16 – 2nd October 2013 – 2,025 sold
Week 17 – 9th October 2013 – 2,100 sold
Week 18 – 16th October 2013 – 1,900 sold
Week 19 – 23 October 2013 – no sales recorded
Week 20 – 30th October 2013 – 1,900 sold
Week 21 – 6th November 2013 – no sales recorded
Week 22 – 13th November 2013 – no sales recorded
Week 23 – 21st November 2013 – no sales recorded

A 20 week run of sales is a good thing in today’s terms. Even on Spotify, the following songs have gotten some traction;
End Of The Beginning – 959,385 streams
God Is Dead? – 1,252,767 streams
Loner – 669,762 streams
Zeitgeist – 590,057 streams
Age of Reason – 540,630 streams

What about Trivium? How is another Roadrunner act doing? This is album number six for Trivium and it’s a similar cycle to their previous album “In Waves” and a very similar trend to Dream Theater’s.

Week 1 – 23rd October 2013 – 17,225 sold
Week 2 – 30th October 2013 – 4,400 sold
Week 3 – 6th November 2013 – 2,575 sold
Week 4 – 13th November 2013 – 2,100 sold
Week 5 – 21st November 2013 – no sales recorded

Wow, that was a quick spiral out of the public consciousness. Reading the reviews of the album, a lot of people are blasting the Draiman influence on it. But hey people blasted the Bob Rock influence on certain bands as well. The bottom line is that Trivium delivered a great album that no one has really heard.

Protest the Hero was recorded as having a debut week ending 6th November of 8,775 sold and it was the guys best debut of all their albums. Amazing what a little fan funding does. If the guys hold it together, bigger things will come to fruition.

What about Stryper? 2013 has been a huge year for them, with the release of their re-recorded greatest hits album earlier on in the year, along with a new album in November.

Week 1 – 13th November 2013 – 9,575 sold
Week 2 – 21st November 2013 – 4,300 sold

Listening to the album, Dave Mustaine was right. Sympathy is the best track on the album.

It’s a tough music market and the aim of each artist is to remain in the public eye. The modern paradigm is here today and gone tomorrow. Robb Flynn gets this. That is why his weekly Journals are important. It is keeping Machine Head in the public eye while they write and record their new album.

Sales are still relevant, however they are not the only metric in which an artist should measure success.

From all of the above, Five Finger Death Punch are doing great numbers however after listening to both Volumes, I easily could have come up with a song list for one album. The remainder of the songs could have been offered as free downloads on a monthly basis, which would always bring attention to the main product, the album. Think about that, they recorded 26 songs for the album. Just say they released 12 songs on an album. The leaves 14 months worth of songs to release and bring further attention to the album and the tour.

“A Day In The Life” is a great song from Volume 2 by the way. It’s melodic, heavy and it has a great vibe happening.

But wait, piracy exists. All of the above music can be downloaded for free. So why are people paying for it. They can even stream it for free. However for some reason people are paying for it. That is what the record labels and the RIAA will never understand. People will do what they want to do.

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Classic Songs to Be Discovered, Music, My Stories, Piracy

Top 10

My 8 year old and my 7 year old love Twisted Sister. It’s the video clips that hooked them, so they started to dig deep into my LP and CD collection. Actually, the first LP they ever saw, was Twisted Sister’s “You Can’t Stop Rock N Roll.” So here it is, the Top 10 list of Twisted Sister songs, by an 8 year old and a 7 year old.

1. We’re Not Gonna Take It

When Quiet Riot topped the charts with “Metal Health” and it became the first heavy metal album to do so, it was a game changer for metal in general. For better or for worse a lot of bands got picked up by major labels in the U.S.

Twisted Sister on the other hand were still struggling to get ahead without any real support from their Atlantic U.S.

Not to be deterred Twisted Sister took this new fan interest in metal to a new level. “We’re Not Gonna Take It” is all pop and a little glam infused with a lot of rock. It’s tongue in cheek video ensured that MTV played it non stop.

Dee Snider finally fine tuned that Chorus melody he had written back in 1979.

2. I Wanna Rock

Who would have thought that in 1987 when “Love Is for Suckers,” came out that it would be a long time before Dee Snider rocked out again.

Desperado proved unsuccessful due to record label politics taking up Dee’s time between 1988 and 1989. Widowmaker came out in the midst of the Seattle Revolution and an excellent band was ignored.

3. Shoot Em Down

This can be the new anthem for the fight against censorship by the Copyright Monopolies and the Corporations that issue DMCA takedowns.

In 1985, Dee Snider along with Frank Zappa and Bob Denver appeared before a Senate committee to testify against the Parents Music Resource Center’s demands for music censorship legislation.

All of this is happening while Twisted Sister was burning to the ground with low ticket sales and crowd animosity.

In 2013, this fight is still going on. This time it is the RIAA, the MPAA and the Copyright monopolies that are trying to silence free speech with bogus takedowns.

Shoot em down I say.

4. You Can’t Stop Rock N Roll

“You Can’t Stop Rock ‘n’ Roll” laid the groundwork for the things to come. With the release of “Under The Blade” before it, the band was getting some serious respect with the metal crowd.

During the “You Can’t Stop Rock N Roll” tour in Europe, especially England, Twisted Sister was the hottest “new” group.

They where selling out 3500 seaters all over the country, they had two hit singles, been on national TV in England and had been in all the papers.

Twisted Sister tour these days and they are more popular than they have ever been. It’s true, “You Can’t Stop Rock N Roll”.

5. SMF

This is the ode to the original tri-state headbangers who would talk at length about the shows that Twisted Sister played in New Jersey, Long Island and Westchester before Twisted Sister became a huge act nationally via MTV. This is their song.

When the band broke through and toured extensively behind “Stay Hungry” the band and Dee Snider especially became overexposed. After being the underdog that gave a voice to every angry teenager in America, Twisted Sister would end up losing the respect of their loyal and possessive core metal fan base.

In other words the SMF’s abandoned them only to return in greater numbers years later.

6. The Kids Are Back

While the record industry proclaims that the industry is dead without any evidence, the kids are all plugging away and creating.

Maybe we will never see another superstar act like the Eighties however we are living in a golden time for creators.

7. Burn In Hell

From reading all the press, it always came across that ”Twisted Sister” was in control of their lives and future. I saw them as a new generation of rock bands due to their hard work ethic to make it.

8. Come Out And Play

When I hear this song, I immediately think of the bands history playing the bar scene, especially when Dee screams out “Join our cavalcade / Enter the world we made.” That cavalcade started when Dee Snider joined in early 1976. That cavalcade kept on growing along with a growing collection of record company rejection letters.

The critics called “Come Out and Play” an uneven album. The weakest tracks on the album like “Leader Of The Pack” and “Be Cruel To Your Skuel” got released as singles. The singles that should have been released are the title track, followed by “The Fire Still Burn” and then “I Believe In Rock N Roll.” Imagine the film clip of “Come Out And Play” if Twisted Sister paid homage to “The Warriors” movie.

In the end “Come Out And Play” didn’t fit the “Michael Jackson business model” of the labels. Twisted Sister went from being hot to being the whipping boys again.

9. The Price

People have a lot of trouble dealing with failure. Twisted Sister had been through so much rejection it made them even more determined to make it. Everything comes at a price.

10. Stay Hungry

It was difficult for Twisted Sister to land a record deal, and the band ended up struggling for nearly a decade before finally getting their big break in the early ’80s.

Unfortunately, when this break finally came, the band would end up being the poster child of record company overexposure.

Stay Hungry stands as a reminder. With each rejection, you need to stay hungry and find the fire again.

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