Village Roadshow is grasping at straws in their fight against piracy. Still failing to understand why it is a phenomenon and how it can be competed against. And the spokesperson for all of the propaganda and misinformation is Village Roadshow senior executive Graham Burke.
He has gone after Google because he believes that Google is deliberately misinforming the public in their arguments on copyright breaches and on-line piracy.
You see Mr Burke reckons that Australia needs stronger anti-piracy legislation in conjunction with expensive legally available products because he has reports that this kind of approach works in other countries. He also believes that a three-strikes policy will stop people from stealing. Yep, the CEO of Village Roadshow still refers to copyright infringement as THEFT. If copyright infringement is theft, then prosecute the thieves under theft laws.
Why go after them under Copyright laws?
Mr Burke points to the music business to debunk the theory that online piracy is primarily an availability and pricing problem.
Yes, Spotify and streaming services are all over the world and music piracy still exists. There is no doubt about that.
That is because people still want to download music for free, so where is the legal service that allows users to download mp3’s for free. Of course there isn’t a proper licensed one, so people turn to illegal downloading.
A free ad-supported service that allows users to download or trade in mp3’s will bring billions of dollars into the recording industry. Hell, the recording industry and the movie industry claim that pirated sites make millions upon millions from advertisements. So why don’t they along with iTunes, Spotify or a new player like Arena offer the same service.
Instead, we get Governments introducing new policies to “CRACKDOWN” on Copyright Infringement. And of course, these laws are all being collaborated in secret between certain interest groups.
As misleading as Graham Burke is, he has found an ally in Attorney-General George Brandis who benefited greatly from Village Roadshow in campaign contributions. In Australia, we pay the second highest honesty tax.
Yep, the powerful Retail Lobby groups pushed for a tax around $290 per household to offset the $AU1.86 billion in losses they incur from customer “deviant behaviour”. Let’s look at the deviant behaviour of Australians;
– Creating a fake US iTunes account to access and pay for content not available in Australia
– Using an IP Address to access content at a fairer price due to GeoBlocking.
– Illegally downloading TV shows, music and books from the internet for free, for personal consumption.
– Online shopping from other parts of the world because it is cheaper.
But the above behaviours are deemed “acceptable” by the people because hey, every news outlet reports that Australia has the highest rate of piracy. However, large organisations with a lot of cash, disagree with this. Instead of focusing on their models they focus on legislation. They need a tailored approach to their problem. If you have movie piracy, then it is your fault. If you have music piracy, then it is your fault.
Make your movie available as soon as it hits the cinema’s to download. Hell, most houses now have a home cinema.
But as long as people like Graham Burke exist and there are many of them, the industries will moan and complain. Once he finished with Google, he moved on to iiNet and accused them of “scaremongering”.
iiNet says that a graduated response is the wrong path to take in the piracy debate.
Village Roadshow wants to be judge, jury and executioner. There is no due process here whatsoever.
As we have seen with all of the takedown requests sent to Google, the Rights Holders are the main entities that are censoring the internet.
George Brandis has also labelled Australia the worst offender in the world when it comes to piracy.
So what we have here is a company called Foxtel (owned by News Corp) who has Game of Thrones locked up behind a paywall, claiming that over 500,000 Australians “legally watched each episode of the fourth and most recent season of Game of Thrones, but as many watched it illegally through online file-sharing.”
Then you have Choice, a consumer rights group that puts the blame at Foxtel’s ‘‘outdated business model’’ for the spike in GoT piracy.
So who is to blame.
500,000 illegally downloaded each episode according to Foxtel.
So why don’t Foxtel monetise those people by offering a service that benefits all. $10 to watch 10 episodes of Game Of Thrones, whenever you want. That is a cool $5 million.
Because in the end, all of these organisations in the middle, make their money from two groups.
CUSTOMERS and CREATORS.