Tag Archives: media

Copyright, My Stories, Piracy, Stupidity

Graham Burke – A Puppet To The MPAA

In Australia, Channel 10 (one of our free to air channels) is bleeding money and it needs an investor to pay off its debt, otherwise it will cease to operate.

The first problem with channel 10 is that it doesn’t have a large sporting code on its books like Channel 9 and 7.

The second problem is it shows its news at 5pm. Seriously who is home by 5pm to watch. Most people are still at work and don’t get home by 6pm at the earliest. And if some people do finish earlier and they have kids, there is a very high chance they are with their kids at some sport and get home after 6pm. Even singles and couples will be doing something at 5pm.

The third problem is the majority of people don’t really care about its hit show “The Project” but the station believes people do as it’s got no idea how to really track its reach. Data is king these days and Channel 10 has none of its own.

The fourth problem is its own content. You cannot operate a business without your own content as it’s drawcard. Ask Netflix or even HBO.

The last problem and one that all free to air stations have is they all operate under old business models that used to work before.

There are many other problems and according to Village Roadshow boss Graham Burke, a puppet to the MPAA lobby group, piracy is the reason why Channel 10 is going under.

But wait, it gets better.

Burke links the piracy of movies his organization was responsible for back to Channel 10.

So let me get this straight. Movies that leaked on the internet many years before the movies got licensed to Channel 10 is the reason why the station is losing money.

Seriously what the….

Burke believes that an audience exists many years later for movies to be seen on free to air TV with ads.

Umm, no it doesn’t exist.

Did it ever occur to Burke that people have already seen these movies legally or maybe own a copy of the DVD or BluRay?

And Burke is meant to lead the movie business into the new age. By denying the new age exists and trying to get back the old age.

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A to Z of Making It, Alternate Reality, Music, My Stories

2015

STREAMING
Streaming wins. So if you are an artist and your business model is based on recording an album and selling it, then you are challenged. However if you are an artist that creates new music to engage with your fan base then the world is your oyster.

DATA
The greatest value of any online company lays in the consumer data it collects. Why do you think Google, Amazon and Facebook are valued so high? So if you are an artist with an online presence what do you know about your fans? How do you turn fans into customers? How do you reward them?

DIVERSIFY
Diversity is the key to survival in any business. Amazon back in 1993 started off as an online bookstore. Now look at what it sells and what other services it provides. If you are an artist you start off with creating music. Then what is the plan.

NEWS/MEDIA
Who can we trust to be impartial today? The main news outlets are owned by massive corporations who are conspiring to control the narrative. They exist today to serve a select few. The ones that control the narrative are the ones that control life because in the end people love a story. That’s why novels, TV and movies are popular. That’s why reality TV shows employ scriptwriters.

TOURING
All the money for the artists is in touring. If you are a new band, then you need to establish a fan base before you even contemplate playing a show or touring. It’s totally different to when I was starting out. If you are a small independent band and self funded or a large independent band and self funded your mission is to constantly release new music, connect with fans and play live. It’s a lot of hard work and if all band members are not on the same page animosity ensures.

ALBUMS
If you are going to spend the better part of a year writing and recording it, then it needs to be great from start to finish. Good is not good enough anymore. Even though Five Finger Death Punch released two albums worth of music they really had enough great songs for one nine track album. Machine Head went three tracks too many on their new slab. Megadeth on Super Collider really had three good songs with a cool cover of Thin Lizzy. It should have been an EP instead of an album. Isn’t it better to tour on four great songs then a whole albums worth of music where only one song is included in the live set.

TECH
Our digital lives are all tangled up with the big technology companies, like Google, Amazon, Apple and Facebook. These big techies are also becoming the powerful cultural gatekeepers that the much despised record labels held so dear for so long. Will the same hate befall the new cultural gatekeepers like it did the record labels.

TRUST
Our relationship with the large tech companies is based on trust: we trust them however we don’t really understand what they are gathering on us. And that trust will start to erode.

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A to Z of Making It, Music, My Stories, Piracy

It’s Not The Media’s Job To Keep Artists In The Public Eye. The Difference Between The Past and The Present.

By September 1986, Yngwie Malmsteen had released Trilogy. As a solo artist that was his third long player in the same amount of years. In total, if you include the Steeler and Alcatrazz releases, that made it six long players in four years. You see, back in the Eighties, it was all about the music. That was the only way that artists could get traction back then. It was Malmsteen’s job to keep himself in the public eye.

So what has changed in 2013. Nothing really. It still is about the music. This is what every artist should be doing in this day and age. Releasing music and doing it frequently.

A big difference between the Eighties and Now is the label support. Back in the Eighties, a label would front the money for recording and tour support, with a view to recoup those monies through sales of the long players. It was a deal stacked in the record labels favour. Today, the labels are all about the safe bet, so even though the recording costs are at super lows, it is expected that the artists would front this cost.

Continuing with the Malmsteen example, he released “Odyssey” in 1988 with Joe Lynn Turner on vocals. The album became Malmsteen’s most successful album of his career. As soon as he became commercially successful, he fired the singer and started over again.

When shredding and neo-classical went out of fashion in the record label controlled U.S market, Malmsteen still forged a successful career in Europe and Japan during the 1990’s. He remained true to himself and he never sold out to cash in. People might disagree with his comments, I sure do, however when everyone is trying so hard to be liked by all, fans never really get to see the artist beneath the silt.

The world is going through a revolution and it is all about intelligence. That is why when an artist makes a remark, one side of the Internet calls it uneducated. That is why people jumped on Malmsteen’s remarks about piracy.

However it’s not about winning every time. The metal record labels and the artists they sign are still clueless. If the first album is not a success, the label just lets them go. They are playing it safe. What the labels should be doing is allowing the artist they sign to take multiple chances. The artist is not going to take risks if they have only one chance with the Record Label.

That is why all the risk takers in metal music are the outliers, the DIY’ers. Then when they break through, the majors come knocking. Look at the Djent movement. It started in forums and soundboards back in 2004 and just kept on growing. By 2009, most of the labels had a Djent artist on their roster.

Look at Machine Head during 2002 and 2003, financing their own sessions and recording of “Through The Ashes of Empires.” When the album started to get traction, Roadrunner U.S came knocking again.

Look at the TV networks from the Eighties. You had 3 to 4 networks, and they all played it safe. In 2013, you have hundreds of TV channels, all looking for an edge. They are all looking for content, and they are giving cash to talented people to deliver. Netflix is a perfect example of taking risks with innovation and content.

If the record labels want listeners, they need to let artists push the envelope and try some stuff out.

If an artist wants listeners, they need to understand that there is just too much information out there. That is why there are over 4 million songs on Spotify that haven’t even been heard yet. No matter how big a story artists have, they will be pulled under by all the information coming down the cyber pipeline, if their music is not great.

Suddenly the album that the artist worked so hard for is in the rear view mirror, 3 to 4 weeks after it’s been released. The only way that sales and charts matter today, is that it shows all the new product released. That is what the public wants. Something new.

Here today, gone tomorrow. Artists need to create constantly now. That’s the only way you can stay in the public eye, in people’s minds. Robb Flynn is doing this with his journals while the world waits for the album. An artist doesn’t want to be forgotten and the album format unfortunately works against the artist today. Somehow other musicians just don’t know it. They want someone else to do the work for them. They don’t want to try new ways and the new way is to bond with the fans. Robb Flynn gets it.

It’s not the media’s job to keep him in the public eye, it’s HIS!

The number one thing a fan wants is more music by their favourite act.

Dream Theater released an album for a new audience. It is the only thing that John Petrucci talked about. “If someone is hearing the band for the first time” was the catch cry in all the press releases. Forget about the new audience, focus on the old. The old will sell the artist to the new. It’s done through music and connection.

If the artist thinks that they gain traction by hanging with the record label, then they are idiots. They are better off blogging, responding on Facebook, spreading news on Twitter. However, there is a still a misconception that getting your story in the newspaper or in the magazines is a sign of traction. Forget that. When a magazine comes out with a three-month lead time, it’s already old news. The magazine is dead on arrival. No one cares about the stories written by the PR/marketing team of the artist.

The way I see it, if an artist is making an album-length statement, they need to have a story or a concept around it. Otherwise ten tracks strung together is not a concept. If you look at society in general, there is almost no place to buy a CD. The world is moving to streaming. Via mp3’s, people will still download/ cherry pick their favourites and there is nothing that artists can do about it.

Nikki Sixx asked his fans to immerse themselves in the whole album experience. In order for them to do, the album needs to be phenomenal, otherwise the fans will just cherry pick the great and leave the rest to be.

We live in a direct to consumer society. Amazon and Google get it. Some artists get it. What about the rest?

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Copyright, Music, My Stories, Piracy

How bad can piracy be? A Case Study involving Protest The Hero, Iron Maiden and Digital Summer.

The MPAA and the RIAA are trying their best to stop all file-sharing services. They still don’t realise that the moment they shut one down through legal action, several more appear in its place. 

The RIAA has shut down Napster, Kazaa and Limewire. The MPAA has gone to the ISP level, first trying to get verdicts that ISP’s facilitate copyright infringement, then trying to get personal information of ISP customers for copyright trolling lawsuits. When that got complicated, they resorted to getting blockades against certain websites. They have even resorted to using law enforcement agencies to shut down “rogue” websites (MegaUpload comes to mind).

So with all the activity going on, has file sharing ceased? Nope. Sharing still happens. 

I just went onto The Pirate Bay and typed in “Iron Maiden”. The discography is available for downloading and it is free. There are 840 seeders and 290 leechers. So is this illegal sharing of Iron Maiden’s music bad? Is it harming the band?

Okay, so Iron Maiden is a “big” band and they broke through in the Eighties on the back of the dreaded “Record Label”. People can argue that the impact of piracy to a band of Iron Maiden’s stature is minimal. In 2011, Iron Maiden played 33 shows and had total gross earnings of $33,085,671. Yep, that’s right, they grossed $33MIL. The band is still signed to a major label and they have full control of their merchandising deals.

They are on Spotify and “Fear Of The Dark” is leading the way with 16.74 million streams.

What about bands that where on a major label and are now classed as independent? I typed in “Protest The Hero” into The Pirate Bay search engine. Their 2011 album, “Scurrilous” is available for downloading and it is free. There are 64 seeders and 3 leechers. Their 2008 album, “Fortress” is available for downloading and it is free. There are 48 seeders and 1 leecher. So is this illegal sharing of Protest The Hero’s music bad?

Between January and February, 2013, Protest The Hero had a Indiegogo campaign with the following slogan: “Protest The Hero – New Album. We have completed all of our obligations to record labels. It’s time to go it alone and take control of our careers. It’s now or never!”

The goal was $125,000. By the time funding finished, the band raised $341,146. Yep, that’s right. They almost tripled their funding goal. All up 8361 backers.

What about independent DIY bands? I typed in “Digital Summer” into The Pirate Bay search engine. The discography is available for downloading and it is free. There are 12 seeders and 3 leechers. So is this illegal sharing of Digital Summer’s music bad?

In 2012, Digital Summer had a Kickstarter campaign to give fans the opportunity to contribute to the release of their next album (which ended up becoming Breaking Point) in exchange for cool incentives and it also helped the band raise the money they need to finish the album and market it nationwide THE RIGHT WAY. They had a goal of $25,000. They got 340 backers and raised $51,080.

So is this illegal sharing (12 seeders = 12 people) of Digital Summer’s music bad? Is it harming the band?

The band released “Breaking Point”, toured behind it and are now prepping an acoustic album.

The unbelievers would say that the guys from Digital Summer all hold down day jobs, so the RIAA must be correct in their viewpoint as artists are not making enough money solely from the activities in the music business.

If you listen to the stories from the RIAA, you would believe that piracy is harming everything to do with music and this is so far from the truth, it hurts just to think it.

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A to Z of Making It, Music, My Stories

1986 vs 2013

BON JOVI

In 1986, Jon Bon Jovi was all about the music. He was in debt to his record label and still living with his parents. The “band” Bon Jovi released their biggest seller, Slippery When Wet.

Now, Jon Bon Jovi is all about the money. The band Bon Jovi released their biggest dud, in What About Now, Richie Sambora has been booted because of money and Jon Bon Jovi cancelled a New York Fair concert for an intimate Government concert that paid more.

 

BLACK SABBATH/OZZY OSBOURNE

In 1986, Black Sabbath released Seventh Star with Glenn Hughes on vocals and Ozzy Osbourne released The Ultimate Sin.

Seventh Star was originally intended to be the first solo album by Iommi, but due to pressures by Warner Bros. Records and the prompting of band manager Don Arden, the record was billed as Black Sabbath featuring Tony Iommi.

The Ultimate Sin featured songwriting contributions from Bob Daisley and Phil Soussan, however due to Sharon Osbourne (Arden) trying to keep as much money as possible in Ozzy’s corner, Bob Daisley was not credited on the initial release and Phil Soussan had an accounting disagreement with Sharon. Everyone got shafted by an Arden.

In 2013, Black Sabbath released 13, their first album with Ozzy since 1978, that also featured the talents of Rage Against The Machine drummer Brad Wilk. Bill Ward said he would not participate until he was offered a “signable contract.” One B.W is out and another B.W is in. Again, someone was shafted by an Arden.

RECORD LABELS

The major labels wanted their artists to have careers. They spent a lot of money to convince the public that they should pay attention to their new artist or the latest release of an existing artist.

The marketing was from the label down to the streets. The labels had so much power and they set the bar. Either a band was signed to a label or they didn’t matter. Major labels were plentiful and the most powerful person in the music business was the Record Label head. Artists could live off the money from their record deal as people had to buy the expensive record to listen to it. Because it was expensive, we played it over and over and over again and eventually became a fan.

Now the marketing is from the streets and the record labels want the hit singles. They have shareholders to please, a board to please and all the label heads are interested in bonuses and short term profits. There is no long term vision anymore as the Record Labels do not have the same power.

The major labels have been reduced to 3, with Sony, Universal and Warner Bros.

In 1986, record companies were cool. In 2013, HBO, Netflix, Showtime, Facebook, Apple, Samsung, Twitter and Amazon are cool. 

 

LIVE

In 1986, all the acts did the arena and stadium tours because demand was high. If a band opened for a major act, they believed they had made it. The public discovered new acts when those acts opened up for our favourite bands. Look at the list below;

Metallica and Ratt opened up for Ozzy Osbourne.

Anthrax opened up for Metallica.

Marillion opened up for Rush.

 

Loverboy opened up for Van Halen.

King Kobra, White Lion and W.A.S.P opened up for Kiss.

 

W.A.S.P also opened up for Iron Maiden.

Cinderella opened up for Bon Jovi in the U.S and Queensryche opened up for Bon Jovi in Europe.

 

Queensryche also opened up for AC/DC.

Cinderella also opened up for David Lee Roth.

Honeymoon Suite and Glass Tiger opened up for Journey.

Dokken opened up for Accept.

Keel opened up for Dio.

Krokus opened up for Judas Priest.

Now only the classic rock acts of the Seventies and Eighties can sell out the arenas and the few modern superstars. The majority of acts play the club circuit. If bands have a small hard core fan base, they can raise enough money to make an album and own everything about themselves. No one cares who the opening band is.

RANDY JACKSON

In 1986, he played bass with Journey. He appeared on the Raised on Radio album and also toured with them. People judged him on his abilities.

In 2013, he is a judge on American Idol.

CHARTS

Back in 1986, the charts meant everything and albums sold in double digit millions. Slippery When Wet from Bon Jovi went to Number 1 for 1 week in October and then it re-appeared at number 1 for 7 weeks in 1987.

Now the charts are useless and artists are lucky to sell a million units. There are a few, like Adele that go into double digits. Bon Jovi’s What About Now went to Number 1 for 1 week and it didn’t reappear again.

ANTHEMS OF A GENERATION

In 1986, we had Addicted To Love from Robert Palmer, Sledgehammer from Peter Gabriel, Dreams from Van Halen, Livin On A Prayer and Wanted Dead Or Alive from Bon Jovi, Peace Sells from Megadeth, Battery from Metallica, Raining Blood from Slayer and The Final Countdown from Europe.

In 2013, nothing lasts.

THE MUSIC BUSINESS 

In 1986, it was all about the music and if a band was all over traditional media, it meant they had traction and that people would be hearing their music.

Now, our favourite bands are playing to the masses who just don’t care and now it is all about marketing. Look at the marketing campaign for the new Dream Theater album. It looks like the label is trying to monetize every little bit of it. If a band is all over traditional media, it doesn’t mean that they have traction and it doesn’t mean that people have heard their music.

In 1986, everything was expensive and the cost of music was different at every store. Due to the high prices of music, everybody had a little bit of it. We had to buy it to hear it, or we used to tape it of someone who purchased it.

Now, music costs the same everywhere, and it’s cheap and everybody has more than they want. Music is available to hear for free, whether on YouTube or streaming music services like Spotify.

In 1986, albums from our favourite artists would normally come out every two years. Due to this lack of new material, music was scarce, so when we purchased albums we played them to death. We became fans by over playing the music we purchased as it was all about the music.

Now, music is released constantly and it is plentiful. Due to these riches of new material, we don’t spend as much time with the albums we purchased. We become fans by looking for the song that grabs our attention on the first listen.

LADY GAGA

In 1986, Lady Gaga was born. In 2013, Lady Gaga is just Born This Way.

METALLICA

In 1986, Metallica released Master of Puppets and lost bass player Cliff Burton in a bus accident while on tour.

In 2013, Metallica will be released Through The Never a live/concert film and will be losing a lot of money when it doesn’t set the world on fire.

MEGADETH

In 1986, Megadeth released Peace Sells.. But Who’s Buying, which in their case, everyone was buying.

In 2013, Megadeth released Supercollider and no one was buying.

KISS

In 1986, Gene Simmons from Kiss produced and co-wrote songs for the Black N Blue album, Nasty Nasty, that had a certain Tommy Thayer on guitars.

In 2013, Kiss released Monster, that has Tommy Thayer on guitars, as well as lead vocals on one song and a major co-writer of material.

STRYPER

In 1986, Stryper released To Hell With The Devil.

In 2013, Styper will release No More Hell To Pay. It looks they still have hell on their minds.

SLAYER

In 1986, Slayer reigned in blood.

In 2013, Jeff Hanneman’s reign ended. RIP.

QUEENSRYCHE

In 1986, Queensryche was one band that released the a superior album in Rage For Order.

In 2013, Queensryche are two seperate bands that ended up releasing two inferior albums in Frequency Unknown(Geoff Tate version) and Queensryche (Todd LaTorre version).

The fans are screaming for order.

CINDERELLA 

In 1986, Cinderella released Night Songs and proved to the world that they are nobody’s fool.

In 2013, Tom Keifer the singer from Cinderella released The Way Life Goes, an album 9 years in the making with a song called Fools Paradise.

VINNIE VINCENT

In 1986, Vinnie Vincent invaded the charts, with a point to prove.

In 2013, Vinnie Vincent is …..

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Semi Obscure Queensryche Songs

Queensryche appealed to me for a few reasons.
1. Insightful lyrics
2. Great messages and themes in the songs
3. Brilliant arrangements
4. Each album that they released with Chris DeGarmo followed my own musical taste changes.

Revolution Calling
With all the other great material on Operation Mindcrime, it was easy for Revolution Calling to slip under the radar. It is a dead set classic and it is the first real song that you hear when you press play on the Operation Mindcrime album. It’s lyrical take on money, power and corruption is brilliant. It is written by Michael Wilton and Geoff Tate.

In relation to the Operation Mindcrime concept, Revolution Calling is a flashback for the main character Nikki who realises how he has been indoctrinated by Dr X through his speeches.

Got no love for politicians
Or that crazy scene in D.C.
It’s just a power mad town
But the time is ripe for changes
There’s a growing feeling
That taking a chance on a new kind of vision is due

Operation Mindcrime came out in 1988. Fast forward to when the financial meltdown happened in 2008. Did anything really change in the corridors of power?

I used to trust the media
To tell me the truth, tell us the truth
But now I’ve seen the payoffs
Everywhere I look
Who do you trust when everyone’s a crook?

The media was once a beacon of honesty, keeping politicians honest. Now the media is just another corporation, that needs to make profits for investors and shareholders. When making money is the name of the game, the stories change. Apart from reporting on real tragic events, like a natural disaster or a shooting or a bombing, the media’s news items are all sourced from newspapers and social media.

I guess Warhol wasn’t wrong
Fame fifteen minutes long
Everyone’s using everybody, making the sale

Geoff Tate really went to town on this song. The way the lyrics flow to tell the story of American life is just brilliant. It’s like he looked into a crystal ball and saw into the future. Has anything changed from 1988? People are still using each other and still trying to make the sale in the name of wealth.

But now the holy dollar rules everybody’s lives
Gotta make a million doesn’t matter who dies

Another take on this, is “Now the holy dollar rules everybody’s lives, gotta keep my millions it doesn’t matter who dies”. When the GFC hit, did the One Percenters take the hit. Nope they sure didn’t, they even got bailed out by the Government. It was the poor and the middle class that took the hit. They are the ones that lost their jobs, their homes and their savings.

I still need to kick myself to remember that this was released in 1988. This was a time when hard rock was ruled by glam bands intent on living the Guns N Roses and Motley Crue lifestyle. For Queensryche to even go down a concept album path with Operation Mindcrime is a risk that paid off. Geoff Tate summed up his feelings on the state of American capitalism and corruption in Spreading the Disease;

Religion and sex are power plays,
Manipulate the people for the money they pay.
Selling skin, selling God
The numbers look the same on their credit cards
Politicians say no to drugs
While we pay for wars in South America
Fighting fire with empty words
While the banks get fat and the poor stay poor
And the rich get rich and the cops get paid to look away
As the one percent rules America

Again fast forward to 2008 and the whole Occupy Wall Street movement was against the one percent of people that rule America.

Resistance
It is written by Geoff Tate and Michael Wilton. In a Guitar World interview, Chris DeGarmo had the following to say about the song;

“Resistance (the song) didn’t even exist before we went into the studio. Michael had a real, cool, aggressive piece of music. He played this thing for me and I helped arrange it so that it seemed like we had something of a cohesive musical arrangement. We tracked it and had a melody together. It took only a second for [drummer] Scott “One Take” Rockenfield to blaze off his track. In the end, we came out with a really powerful song which wouldn’t have made it on the record had we not risked it. And we’d never written a song from scratch in the studio before. We thought it was the complete reverse of the way we work, because we communicate very thoroughly on song ideas before we actually record them.”

In my view Chris DeGarmo should also be getting a writing credit for this song. Arranging musical pieces into a song, is an active contribution to the final product, regardless if he came up with the music or not. I am sure that Lars Ulrich doesn’t come up with any music, however his name is on every Metallica song. That is because, he is an active contributor to the arrangement.

So what is the song about?

Queensryche always touched on themes far removed from the typical hard rock themes. For Resistance, Geoff Tate is singing about the environment and the world in general. The common theme of this is our world, we all share it, we need to stop abusing it, we need to stop neglecting it and we need to co-operate in trying to save it.

Protests in New York
Listen to the call of the wild
Brother, sisters carrying signs
Breathe deep before it’s too late
The sky is falling, burning your eyes

I believe that the actual lyric relates to the Anti-Nuclear Protests that happened in New York City in 1979 and 1982. The lyric of “Breathe deep, before it’s too late, the sky is falling, burning your eyes” supports this viewpoint.

Hearing Resistance today, these first five lines bring back memories of the Occupy Wall Street Protests post GFC. Isn’t it funny how nuclear weapons don’t bother us anymore, however the zeroes in our bank accounts do.

Thank the Lord, daddy’s working 8-5
Paying the doctor, baby’s got cancer

This what so many of us do. We do what it takes so that we can take care of our families. Like the lyric in Revolution Calling, “the holy dollar rules everybody’s lives.”

Look around at what we’ve been given
Maybe we’ve taken too long

Anyone seen the movie Soylent Green. Eventually our resources will end. What comes next?

Promised Land
It is written by the whole band. That’s right, Chris DeGarmo, Geoff Tate, Michael Wilton, Eddie Jackson and Scott Rockenfield.

Everyone has to consider what the promised land is for them. Society is quick to define success as having houses, cars and money. Is that everyone’s definition of success? It’s not mine. Our own promised land is there for each of us to discover.

Standing neck deep in life
My ring of brass lay rusting on the floor, is this all?
‘Cause it’s not what I expected

What a way to define the accumulation of money. It’s laying all over the floor and it’s rusting away. Success is all about how much money you have accumulated. It’s a very shallow definition for what success is. Making it isn’t about having houses and cars and money.

People and artists that get caught up focusing on that aspect, will end up obsessed with it. Me personally I would rather appreciate being alive each day. I may not have a lot of money however I am content with my life and who I am inside.

Somewhere along the way
Friends I once held close fled in the fast lane
I didn’t notice, I just had to make it

This is the part that refers to making it. I see this as, in the quest to “make it”, the past relationships they had, disappeared. The sad thing is, they didn’t even notice it, which leads me back to my previous point, that if you are caught up focusing on accumulating houses, cars and money, you become obsessed with it and end up missing out on life in general.

Where did it all go wrong?
I feel like I’m dying.
Here’s to love, to hate, to promises and Promised Land lies.

Does success equal happiness? This is what Geoff Tate had to say about it in an interview with Raw Magazine in November 1994.

“Everything about our society is based upon consumerism and selling. Having that as the main reason to exist seems so shallow.”

Geoff Tate further expanded on the song with the remastered CD linear notes in 2003.

“Reaching the Promised Land is a metaphor for obtaining the American Dream of prosperity, materialism and the happiness one derives from the ownership of things. The manufactured image constantly sold to us that materialism will make us happy is, I suppose, the only real thing in our society of stimulation and consumption.”

My father used the term Broken Promised Land a lot. After the GFC crisis, I thought of this song from Queensryche, and wrote a song called Broken Promised Land.

Bridge

It is a song written by Chris DeGarmo. This is what Chris DeGarmo had to say on the subject in an AOL interview;

“He passed away while we were recording “Promised Land” but prior to that he had seen what had happened with the band up through “Empire.” I loved my father. I just didn’t know him and I think he got to a point in his life where he started realizing the things that were really important to him. Recognizing some mistakes and some regrets, but also experiencing a bit of denial, almost like nothing happened and that’s what spawned the ideas in “Bridge.” How relationships need to be built particularly the parent/child relationship. All the best relationships have a real foundation to them of love, trust and respect. Without those building blocks they really don’t reach the area of the very, very special relationship.”

Chris DeGarmo, Dave Mustaine, Robb Flynn, Nikki Sixx and Corey Taylor. All of them wounded and abandoned by a father. All of them turning to music and seen as heroes to a generation.

Time has made you finally realize
your loneliness and your guilt inside.
You’re reaching for something you never had,
turning around now you’re looking back,
and you know… I’m not there.

You say, “Son, let’s forget the past.
I want another chance, gonna make it last.”
You’re begging me for a brand new start,
trying to mend a bridge that’s been blown apart,
but you know… you never built it dad.

You can feel the anger, the disappointment. It’s like Cats in The Cradle, however this is rawer. On the silver screen it eventually ends on a happy note, well, real life is not the movies. This saga didn’t end on a “lets ride into the sunset moment.” Hearing this song, back in 1994, I felt sorry for Chris DeGarmo. Hearing this song today, there is a different feeling. There is anger at the father for walking away, as I am a father to three boys, and I cannot imagine doing that.

Secondly, as a father, you sort of expect that if you reach out to your own children, that they would welcome you back with open arms, regardless of what transpired before. You sort of believe that by saying SORRY, everything will be forgiven and life will go on as normal.

Imagine the shock that Chris DeGarmo’s dad would have felt when his son said, sorry, I’m not interested in reconciling. It is a total different song to Things My Father Said by Black Stone Cherry.

Someone Else (with full band version)
It is written by Chris DeGarmo and Geoff Tate. I don’t know who pulled the plug on this version, however it is a big mistake. This is Operation Mindcrime/Empire era right here. The connection to the old Queensrcyhe while still forging ahead with a new Nineties version of Queensryche.

This is what Chris DeGarmo had to say on the song in a Kerrang interview from September 1994.

“That’s Geoff looking at a part of him which he’s re-evaluated. He’s got to grips with a certain part of his life that’s now focused in a new direction. I think he’s recognised that when he was younger his career, himself, and what he was going to do was of sole importance, and that he didn’t spend as much time thinking about his family and the relationships around him. I think he’s had another look at that and has realised it was another person and that he can’t relate to that way of thinking anymore.”

Here I stand at the crossroad’s edge
Afraid to reach out for eternity
One step when I look down
I see someone else, not me

The whole song has the lyric “someone else, not me” and right at the end it says that someone else is me.

All my life they said I was going down
But I’m still standing stronger proud
And today I know, there’s so much more I can be
I think I finally understand

One More Time
It is written by Chris DeGarmo and Geoff Tate.

Behind my eyes I keep my truth from you
No one enters this secret place,
The barrier only I embrace

Life will get too complicated if we shared our problems and fears with others. Dave Mustaine even sang about A Secret Place on Cryptic Writings. Even Tesla sang about sharing secrets on the song In A Hole Again from their 2008 album, Forever More.

When I am driving home from work and I have the music cranked, that is my secret place. How good are the stereo systems in cars these days. Actually how good is the insulation in cars. You can’t even hear the outside traffic when you are in the car.

Work hard in life boy,
There’s paradise in the end
Year after year we struggle to gain
The happiness our parents never claimed
They told us all we had to do
Was do what we’re told, buy what was sold,
“Invest in gold, and never get old”

Remember this is 1994. So what did we do? We kept on investing and we kept on falling more and more into debt until it all exploded in 2008. If we had ONE MORE TIME AROUND, would we do the same mistakes?

Reach
It is written by Geoff Tate and Michael Wilton. It is the only writing credit for Michael Wilton and it is probably the best song on Hear In The Now Frontier. Chris DeGarmo said that the song is about finding one’s self.

Geoff Tate said in a recent 2013 interview with DigBoston.com that Hear In The Now Frontier was a record that was very difficult to work on. From the Chris DeGarmo era, this is the only one he listed as difficult. The other albums he listed The Tribe and Operation Mindcrime II are post DeGarmo.

I know where I’m going,
and I’ve got all my cards showing

Intentionally showing your move, letting others into your world. Is this Tate saying to DeGarmo, I am not into Queensryche at this point in time. I need another break.

Armed with time on my side
and a field of vision miles wide
I’ll keep searching for some meaning
whatever makes me feel alive

Aren’t we all searching for something to make us feel alive. Just because Queensryche had made it, it doesn’t mean that behind closed doors it was all high fives and smiles. In the end a band is made up of people, who have lives. I know that if my private life is all messed up, my work life is off. You need to feel good in both mediums to excel, otherwise it is miserable. That is why so many heroes turn to different vices, just to numb the mental pain they are in.

Today I felt something so strong
It took my breath away
Now I long to live like this every day
I’ll find it some way

You know that moment in time when you see something and it destroys everything that you have known until then. It shatters the walls around you, awakening some suppressed primal emotion.

Right Side Of My Mind
After Chris DeGarmo left, the next album had the motto that all songs are written and composed by Queensryche. So in this case it’s Geoff Tate, Michael Wilton, Eddie Jackson, Kelly Gray and Scott Rockenfield. It is a great Queensryche song, on a very poor album called Q2K released in 1999.

If you take time and look for clues
Scrape the shit off your shoes,
You’ll feel the real today

I’d love to take you to see what I see there, on the right side of my mind

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A to Z of Making It, Music, My Stories, Piracy

The Master Manipulator

Lady GaGa is the master at manipulating the mainstream media and the public. She is that good at what she does that everyone is blind to it. I am not a fan of Lady GaGa nor do I have any interest in her music or what she will be releasing. The reason why I am even commenting on her is that she is so good at self-marketing, her recent anti-piracy dummy spit went viral and entered the topic circles that I am interested in.

Let’s recap. Lady Gaga will release her new album ‘ARTPOP’ in November.

Just last week she was in the news for appearing nude in a bizarre video to fund a campaign for Marina Abramovic and some weird art meditation retreat. Of course, all those news articles mentioned the release of her new album ARTPOP. How convenient that this video happened so close to her single release date?

This is Perfect Marketing 1.0 and she didn’t even spend a cent. Her appearance in her birthday suit went viral. The story of the ARTPOP album also went viral along with the news that a new single called ‘Applause’ will be released towards the end of August.

So over the weekend (August 10 and 11), several snippets of the songs are leaked onto the Internet. At first no one really cared. Leaks of songs these days is not even news. So what does Lady GaGa do? She goes to her Twitter account that has almost 40 million followers. She tells her fans she is not impressed at the leak of the snippets. So what do some of her fans do; they launch their very own anti-piracy campaign. Gaga then re-tweeted the campaign on Twitter and then it really gained traction. The snippets went viral. How convenient for Lady GaGa?

Fast forward to today (August 12) and Lady Gaga has released “Applause,” in its entirety a week earlier than planned. Her Twitter account said the following; “DUE TO HACKERS AN ABUNDANCE OF LOW/HIGH QUALITY LEAKS…WE ISSUE THIS POP MUSIC EMERGENCY…MONSTERS SPREAD THE WORD,”

Kudos to Lady Gaga. She played her part in this mainstream media exercise to a tee. Her manipulation of the situation is one that all artists can learn from. This was the plan from the beginning. Watch the track go straight to number one and get ready for further media manipulation marketing strategies as the album date approaches. Lady GaGa is the master.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What can artists learn from The Pirate Bay?

As most tech savvy people are aware, The Pirate Bay turned 10 years old a few days ago. In all of this, the Pirate Bay has stood strong against the pressure put on it by the MPAA and the RIAA and their sister organisations throughout the world. Much larger organisations have tried to stand up against these bodies and have failed. The fact that the Pirate Bay is still alive is something to respect.

So what can artists learn from The Pirate Bay?

The Pirate Bay spread via word of mouth. It didn’t embark on a scorched earth marketing policy. For an artist there is no better marketing strategy than word of mouth. That is how virality works.

Metallica – built their fan base via word of mouth on the strength of their album releases and live shows. It wasn’t until 1992 that Metallica decided to form a fan club.

Heartist – built their fan base all on line via fan to fan connections. This was all done without even playing a show. It was a total online strategy.

Volbeat – built their fan base via the strength of their material. A song that they released back in 2008 got traction in 2012, which in turn started to bring attention to their 2011 album release. Success comes later in today’s world. In some cases much later.

Galactic Cowboys – Back in the late eighties, Geffen Records signed a band called Galactic Cowboys. I have three of their albums that I picked up in the bargain basement bin. Geffen just kept on pushing the band onto the public with a pretty high profile marketing campaign, however the public just didn’t take to them.

Mutiny Within – I remember the Roadrunner marketing campaign for the band Mutiny Within. The campaign had the band linked to Killswitch Engage and Dream Theater. Instantly this is putting a pre-conceived ideal into the mind of the listener and in my opinion, didn’t do the band any favours. One of the flyers that I saw, had phrasing like “Mutiny Within is the twisted child of Killswitch Engage and Dream Theater.” The public decided that the band was not worthy of that title and the band was dropped from their label deal.

Artists (especially major artists) should seriously consider using The Pirate Bay to market the release of their next batch of songs. There is still a demand for free mp3’s. At the moment iTunes cannot service that demand as the iTunes platform needs to be paid. So what options do the artists have to provide their fan base with free mp3’s.
1. Use their own website and collect geographical information and email addresses. Get to know their fans and survey their fans.

2. Team up with Bit Torrent

3. Team up with The Pirate Bay

4. Team up with a crowd funding platform, where the perks involve t-shirts and so forth, with a free Digital Download of said music.
The Game Of Thrones creators have recently said that the piracy of the show has contributed to the cultural buzz of the show and that it is better than winning an Emmy. The creators have also said that they have seen a high increase in DVD sales. I always bring people’s attention back to the Southern and Central Americas’. Sales of recorded music is not high in countries that fall in the Southern and Central America zones, however bands have had great success in touring these areas.

The recent IFPI report shows Brazil as a market set to surge. Go to http://www.ifpi.org/content One of the comments on the report is a WTF moment. It’s on page 24 and it states the following;
“The launch of iTunes showed that Brazilians are prepared to pay for music. We thought consumers were so used to piracy that they would never buy music again. But this has been proved wrong. Moreover, a new generation of consumers can now have their first music experiences in the legal environment.”

To put the above comment into perspective, iTunes was launched in Brazil at the end of 2011. Seriously this is a terrible business model from the record labels. While they screamed piracy in Brazil and then had a real draconian Copyright law passed that can take down sites on the say so of the entertainment groups, the actual consumers, the music fans, could not download a legal mp3 in the country. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions fighting piracy in the courts. Instead of trying to get licensing arrangements in place to launch iTunes earlier in Brazil, the Record Labels spent millions lobbying politicians to vote for SOPA and PIPA.

The Pirate Bay is easy to use. It has an ecosystem built around Trusted and VIP uploaders to Helpers and Moderators that delete hundreds of ‘spam’ accounts and fake uploads every day which in turn keeps the site running smoothly and its users happy. This ensures that the content is exactly what it is described to be. The ranking system of uploaders (which is a skull in different colours like the Karate belt system) allows any novice downloader to form a bond with a certain uploader.

As an artist, you need to have a unique reference point, something that is easy to find. Having a generic band name is not a unique reference point. If you Google names like Bon Jovi, Van Halen, Motley Crue or Metallica you know you get back searches that are related to the band name you Google’d. Google a band name like Today I Caught The Plague or Burnside. Then Google the same names with the term band attached to it. Any artist starting off needs to make it is easy as possible for people to find them online.

There is always room for improvement. The Pirate Bay keeps on evolving as technology evolves. Now it is simply an indexing site, that services the needs of its users, the same way Google service the needs of its users. It is always re-creating itself with the rise of new technologies.

All artists need to be doing the same thing. The web presence of any artist needs to be maintained, updated and recreated. It needs to adopt to changing technologies, to offer as many features as it can to its fans.

Why do so many Dream Theater, Bon Jovi, Metallica, Motley Crue or Five Finger Death Punch fans spend so much time on Forums that have no connection to the main web site of the band. Bands should be fostering these kinds of interactions on their main website. They should even be contributing to it, the same way they contribute to their Facebook and Twitter accounts. At least you know on the band forums, the real fans are there to interact and respond.

The Pirate Bay’s user base is growing because the users are prepared to share and people are prepared to download. This alone should inform the legacy gatekeepers that the fans of music are no longer sheep. The Pirate Bay showed the RIAA and the MPAA that their rules and prices suck and that service is a problem (remember iTunes launched in Brazil in 2011). The old model of basing success on record sales is gone. The old model of going to the record store and planning what albums you were going to buy in the months to come is over.

Artists need to service their fans. Make it hard for a fan to get your music, and they will go elsewhere. Trivium is a great example. They recently had a very complex (also brilliant) smart phone strategy that once you completed all the steps needed, the fan got to hear a sample of a new song. I can tell you that as a fan engagement tool, this attempt failed miserably. It was too hard for fans. So what do Trivium do next. They offer the full song for streaming via their website and as a free download. Now it is easy as hell. To paraphrase the Eagles, keep it easy…

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A to Z of Making It, Music

Social Media is Not Just About The Broadcast – What Dream Theater can be doing better compared to other bands?

Dream Theater is all about the advertisement/broadcast. Look at their Facebook account and it is all about the sell. This is expected as they have a new product and they are trying to push it. However, have they spent any time reading, listening or understanding what their fans are saying? The fans are the best advocates and for some reason bands are not realising it.

Compare what Dream Theater is doing to what Robb Flynn is doing for Machine Head with The General Journals: Diary Of A Frontman… And Other Ramblings. He is engaging with his fan base through personal stories. Of course they still have the sell aspect going on for their Mayhem shows and no one is expecting the artist to stop the sell. The difference is those personal touches and stories.

Compare what Dream Theater is doing to what Randy Blythe from Lamb Of God is doing on Instagram. He takes unbelievable photos and the stories he shares with those photos via Instagram is all about engagement with people. There is no sell here. It is authentic and heartfelt. This is pure gold.

Compare to what Dream Theater is doing to what Trivium is doing on Facebook. Both bands have the same label and both have albums coming out within a month apart. Trivium had the official download of the song Brave This Storm (it was just one post and the post was called Transmission #2) and then it has all been fan and band pictures posted from various shows. Dream Theater have plugged the new song post after post after post. We get it, you have a new song.

Also when Dream Theater had the corporate deal with USA Today to stream the song, a lot of their fans from other parts of the world couldn’t listen to it. Of course that problem was fixed within a couple of days and then Dream Theater started re-posting links for the song.

I recently posted that the years of when artists took a year to make an album and went on a two to three year victory lap are over. The artists that still take a year to make an album in this current climate are doing themselves a great disservice as they will have an album that is basically dead on arrival. The faithful will buy the album and then the victory lap is over.

It looks like the bigger the network around a band, the less they focus on fan engagement. Bands or artists cannot expect to use their social media accounts only when it suits them, just because they have a product to push or a song to push and expect that the fans will remain engaged.

A perfect example is Metallica, Black Sabbath, Iron Maiden or Bon Jovi. Dream Theater is trying to play in this field, however they don’t have the runs on the board to play against Metallica or Bon Jovi.

Bands with better runs on the board than Dream Theater like Five Finger Death Punch, Shinedown, Halestorm, Lamb Of God, Sixx A.M, Kid Rock and Stone Sour are still looking at ways to engage with their audience on different levels. Don’t focus on how many followers or likes you have. It’s all about connections and trying to make those connections bring value to the relationship.

Bands like Metallica and Bon Jovi use PR agencies to run their social media accounts. Of course the whole business model of the PR company is the less is more model and to have total control over the message. This is in contrast with the social principles of giving out as much information and seeing what connects and what misses.

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A to Z of Making It, Derivative Works, Influenced, Music, Stupidity

Put Your Efforts Into Twenty Little Derivative Projects Throughout The Year

Music and movies just don’t seem to last anymore. The way movies and music are done these days, they don’t fit the modern paradigm of needing to be in the face of the consumer week after week. TV on the other hand has a longer lifespan because it fits the modern paradigm.

George Lucas once said that the $200 million movie is dead. At the moment there are a lot of blockbusters that cost $100 million to $200 million to make that are flops.

Movies like R.I.P.D (a derivative version of Ghostbusters and Men In Black), Pacific Rim (a derivative version of Godzilla and Transformers), The Lone Ranger (a derivative version of The Lone Ranger TV show, National Treasure and Pirates of The Caribbean), Turbo, After Earth and White House Down.

Remember that progress is derivative. Each movie mentioned above is a derivative version of a previous movie that had come before it. So what went wrong. Remember, that this is Hollywood. Hollywood is well known to play on the stupid idea that they need a $200 million movie. So in order to make a $200 million movie, Hollywood focuses on a lot of formulaic material that the public is pushing back on as we are sick and tired of watching it. Meanwhile, the movies that are doing well are the lower budget films.

The Conjuring cost $20 million to make and so far it has made $140 million. The Heat cost $43 million to make and so far it has made $190 million. Now You See Me cost $75 million to make and so far it has made $233 million.

It’s just bad business sense. If you are in the market to sell a product, a better strategy is to test your luck with ten $20 million movies rather than dumping $200 million into just one movie? The public is speaking up. They want the studios to focus on how to make good movies that doesn’t involve following a formula. They want the studios to find quality content.

So what does the failure of several blockbusters have to do with music.

DO NOT PUT ALL YOUR EFFORTS INTO ONE GIANT PROJECT. Put your efforts into twenty little derivative projects throughout the year.

The years of when artists took a year to make an album and went on a three year victory lap as it sold by the truckloads are over. The ones that still take a year to make an album basically have an album that is dead on arrival. The faithful will buy the album and then the victory lap is over.

There is a massive paradigm shift happening in the way the audience consumes entertainment. The best way to sum up the change in consumerism mindset is to use the good old photo analogy. Once upon a time it used to cost a decent amount of dollars to have a photo done. You needed a camera and batteries. Then you had to buy a 35mm film roll for taking the photos and then once the roll was all used up, you needed to take that roll to a photo lab who then converted the roll into negatives and then printed up the photos for you. You then paid the photo lab money and they gave the prints and the negatives back to you. Then we would buy a photo album to store the photos in so that we can view them in the future over and over again. Some people even purchased slide machines to view their negatives on a wall.

Today we just take a photo on our smartphones. Today, photos cost nothing and are oftentimes shot and then discarded. In most cases, they are saved to a hard drive where they will sit forever or uploaded to a social site like Facebook, Instagram, Pinterest, Flickr or Tumblr.

Music is also uploaded to a social site. YouTube is the unofficial and original streaming service. The record labels execs that are doing everything they can to keep their fat pay checks and thinking about yesterday didn’t see that one coming.

The change in consumer behaviour has led to the traditional photo print shop from disappearing. In music, this has led to the reduction in brick and mortar stores that sell recorded music.

Kodak the biggest player in the photography field has disappeared. They made the mistake of ignoring the changes in technology and assumed that people will remain true to the film roll technology. Hang on a second. Isn’t that the same viewpoint the Record Labels hold.

Once upon a time you could only play your music at home. Once upon a time you could only view your photos at home. Today we can view and take our photos everywhere we go. Today we can expect to have all of our music available to us everywhere we go.

So why are the artists creating content with the old Record Label mindset.

Record more frequently, release frequently. Give the people a reason to listen to your music.

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