A to Z of Making It, Music, My Stories

Get People’s Attention First

Tom Petty sang “Love Is A Long Road” and it should be the aim for every artist. There should be a need to foster the love of the audience into a sustainable career. But it takes time. In the words of Bon Scott, it’s a “Long Way To The Top”. You’ll get ripped off and on some occasions you’ll get paid. You will have highs and you will have lows. Relationships will break down, friends will leave you and your fans will fall in and out of love with you.

But no one wants to take the time to build the love. There is a general viewpoint that artists believe if they record an album and it gets released, they are entitled to some form of payment. It doesn’t work that way. It’s never worked that way. It’s the audience who decides who gets paid. I am sure the majority of artists understand it.

Relationships are hard. Anybody who tells you they’re easy is lying or has a bad one. And for any artist these days, it is all about relationships. If you want an audience to invest, you need to establish a relationship. You need to make the effort. The days of touring a city based on the sales figures of recorded music in that city/state are long gone. In vogue is data.

How many people are listening to your music in the city?

How many people are downloading your music in the city?

Ask Dream Theater, Metallica, Rush or Iron Maiden how many albums they have sold in Central and South America?

Then ask them how many people came to their shows in those countries. Mike Portnoy stated in the linear notes on the released bootleg recording of Dream Theater’s Santiago, Chile show from June 2005 that they didn’t know what to expect from South America as they haven’t sold many records there. They even went to the show with a cut down stage set to save money and proceeded to play to their biggest live audience.

All the technology companies have a simple method. Get people’s attention first and the money will come later. It’s not any different for musicians. Instead of breaking down what streaming companies pay per listen, focus on what people are listening to. Because everybody like me wants to find the good stuff, the kind of good stuff we can talk to others about.

Think about the times we live in. This news story has been in my inbox for a while, and it fits perfectly with what I am trying to say above.

Ryan Adams has 695,000 Follower on twitter and he posted a few tweets about “Christopher the Conquered” and how his album “I’m Giving Up on Rock N’ Roll” is blowing his mind. So how did Christopher The Conquered life change from this free promotion to 695,000 followers of another artists.

Here are the results that “Christopher The Conquered” shared;

• Website Page Views – 2489 views
• YouTube Videos: 1653 new views
• Sound Cloud: Single from album – 572 Plays
• Facebook: 82 new likes
• Instagram: 40 new followers
• Twitter: 31 new followers
• Spotify: 28 new followers
• Email Newsletter: 12 sign ups
• Internet Sales (Not including iTunes, Spotify, etc. – that takes a while to get those numbers): $86

So going back to my message, “Get people’s attention first and the money will come later”.

The numbers above show me that Ryan Adam’s doesn’t really have 695,000 followers who are invested in what he does and in what he says. The numbers show me that Ryan Adams fan to artist relationship  is more like 1 to 5% of that number.

This also applies to metal and rock twitter users.

Dave Coverdale has 180,600 followers but only 5% of that 180,600 number are interested in what he has to say or in what he does. Others might check out his tweets, but only a few engage.

Papa Roach has 566,000 followers but again, if you look at their account and the people engaging with them, the numbers are so much smaller.

Dave Mustaine recently posted a tweet so he can get to 1 million followers (at the moment he has 867,500 followers) but like all of the other Twitter users only a small percentage are engaging with him. However, in saying that, Dave’s entry into wine and beer making has given him a stronger following and there is more fan engagement because of it. In other words, fans of Dave Mustaine are engaging with him over music, beer and wine.

Persistence and perseverance are the key to life. If you give up when it gets hard, you will accomplish little and you’ll get nowhere. And you need to keep working on getting people’s attention every single time.

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A to Z of Making It, Music, My Stories, Piracy

The Master Manipulator

Lady GaGa is the master at manipulating the mainstream media and the public. She is that good at what she does that everyone is blind to it. I am not a fan of Lady GaGa nor do I have any interest in her music or what she will be releasing. The reason why I am even commenting on her is that she is so good at self-marketing, her recent anti-piracy dummy spit went viral and entered the topic circles that I am interested in.

Let’s recap. Lady Gaga will release her new album ‘ARTPOP’ in November.

Just last week she was in the news for appearing nude in a bizarre video to fund a campaign for Marina Abramovic and some weird art meditation retreat. Of course, all those news articles mentioned the release of her new album ARTPOP. How convenient that this video happened so close to her single release date?

This is Perfect Marketing 1.0 and she didn’t even spend a cent. Her appearance in her birthday suit went viral. The story of the ARTPOP album also went viral along with the news that a new single called ‘Applause’ will be released towards the end of August.

So over the weekend (August 10 and 11), several snippets of the songs are leaked onto the Internet. At first no one really cared. Leaks of songs these days is not even news. So what does Lady GaGa do? She goes to her Twitter account that has almost 40 million followers. She tells her fans she is not impressed at the leak of the snippets. So what do some of her fans do; they launch their very own anti-piracy campaign. Gaga then re-tweeted the campaign on Twitter and then it really gained traction. The snippets went viral. How convenient for Lady GaGa?

Fast forward to today (August 12) and Lady Gaga has released “Applause,” in its entirety a week earlier than planned. Her Twitter account said the following; “DUE TO HACKERS AN ABUNDANCE OF LOW/HIGH QUALITY LEAKS…WE ISSUE THIS POP MUSIC EMERGENCY…MONSTERS SPREAD THE WORD,”

Kudos to Lady Gaga. She played her part in this mainstream media exercise to a tee. Her manipulation of the situation is one that all artists can learn from. This was the plan from the beginning. Watch the track go straight to number one and get ready for further media manipulation marketing strategies as the album date approaches. Lady GaGa is the master.

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