A to Z of Making It, Alternate Reality, Music, My Stories

2015

STREAMING
Streaming wins. So if you are an artist and your business model is based on recording an album and selling it, then you are challenged. However if you are an artist that creates new music to engage with your fan base then the world is your oyster.

DATA
The greatest value of any online company lays in the consumer data it collects. Why do you think Google, Amazon and Facebook are valued so high? So if you are an artist with an online presence what do you know about your fans? How do you turn fans into customers? How do you reward them?

DIVERSIFY
Diversity is the key to survival in any business. Amazon back in 1993 started off as an online bookstore. Now look at what it sells and what other services it provides. If you are an artist you start off with creating music. Then what is the plan.

NEWS/MEDIA
Who can we trust to be impartial today? The main news outlets are owned by massive corporations who are conspiring to control the narrative. They exist today to serve a select few. The ones that control the narrative are the ones that control life because in the end people love a story. That’s why novels, TV and movies are popular. That’s why reality TV shows employ scriptwriters.

TOURING
All the money for the artists is in touring. If you are a new band, then you need to establish a fan base before you even contemplate playing a show or touring. It’s totally different to when I was starting out. If you are a small independent band and self funded or a large independent band and self funded your mission is to constantly release new music, connect with fans and play live. It’s a lot of hard work and if all band members are not on the same page animosity ensures.

ALBUMS
If you are going to spend the better part of a year writing and recording it, then it needs to be great from start to finish. Good is not good enough anymore. Even though Five Finger Death Punch released two albums worth of music they really had enough great songs for one nine track album. Machine Head went three tracks too many on their new slab. Megadeth on Super Collider really had three good songs with a cool cover of Thin Lizzy. It should have been an EP instead of an album. Isn’t it better to tour on four great songs then a whole albums worth of music where only one song is included in the live set.

TECH
Our digital lives are all tangled up with the big technology companies, like Google, Amazon, Apple and Facebook. These big techies are also becoming the powerful cultural gatekeepers that the much despised record labels held so dear for so long. Will the same hate befall the new cultural gatekeepers like it did the record labels.

TRUST
Our relationship with the large tech companies is based on trust: we trust them however we don’t really understand what they are gathering on us. And that trust will start to erode.

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