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Jake E. Lee and The Red Dragon Cartel. They Are Doing It All Wrong

Did you also hear that Jake E Lee is making a comeback with a new project titled Red Dragon Cartel?

As a fan of Jake E. Lee and the work he did with Ozzy and Badlands, I am glad that he is made the decision to record music again. Man, those two Badlands albums rocked hard. Tried to find them on Spotify and no dice. Even the new Red Dragon Cartel song is nowhere to be found. Lucky YouTube has the Badlands albums streaming in full.

He is doing it all wrong. He is doing it the same way he did in 1986. This is 2013 and the music business model that worked when Jake E. Lee was at the peak of his fame does not work today.

Frontiers Records signed the project. Are there any Classic Eighties metal/rock bands or stars that Frontiers haven’t signed?

Of course the new slab of songs will move a couple of thousand in sales due to hard-core Jake E. Lee fans from the Ozzy and Badlands days and then what. Go on a small club tour, do a few festivals and then what.

Jake E. Lee needs a presence online at the minimum. Release a couple of songs and get people talking about them. See how the songs connect. Having only a Facebook account today just doesn’t cut it. If no one is biting it’s because they are not interested and that the songs are not good enough.

The lyric video for Feeder has over 48,000 views. The song is nothing really earth shattering. There is no classic riff that will stick around forever and a day to haunt my eardrums. The comments on YouTube are varied. People dig Robin Zander on vocals, but don’t like the guitars on the song. Then the comments started on the other song, Deceived. That song has the touring vocalist, Darren Smith singing. And the comments are not pretty. Maybe Jake needs a re-think on the vocalist. Maybe the fans are used to the pipes on Ray Gillen. Whatever the case is, Jake E. Lee needs to communicate with his fans if he wants to make an impact.

Sales are a one to one relationship. It starts and ends with a single transaction. The band/label gets the money and the fan gets the music.

What is the streaming policy? That is a one to many relationship that can be tracked. Data is the new currency in the music business. More so than the record sales. As an artist, you need to know who your fans are? Are they listening to your music.

If they sell less than 10,000 units, does that make the project a dud?

If anything, Jake E. Lee is basically an independent artist again. Frontiers Records doesn’t go out of its way to market any of their releases. Trust me, I am on their mailing list and all I get is the obligatory press release email saying a new release is coming out for so and so band. That’s it.

The reality that escapes Frontiers Records and the acts they sign is that music consumption and marketing have changed dramatically.

Try telling that to musicians. All musicians place a certain value on what they do. It is the usual “we poured our heart and soul” cliché. The funny thing is that worked once upon a time, when the Record Labels acted as Gatekeepers. It doesn’t work today and that is where the problems begin for musicians. They have no idea how to properly market themselves and they fail to understand the simply economics of supply and demand.

Marketing is difficult. Look at the musicians that make up Red Dragon Cartel. On vocals you have Darren Smith from Harem Scarem and Warmachine. In July he was involved in another project called Heavens Fire. How is he going to market himself? He is the lead vocalist and he has no presence. Jonas Fairley is doing his Twitter thing which is cool to see and Ronnie Mancuso is part of the same Eighties brigade as Jake E.Lee, expecting their names and the label to push the band.

You see each musician needs to market themselves in their own way. Look at Five Finger Death Punch. Each member markets themselves. The same for Motley Crue, Metallica, Avenged Sevenfold, Machine Head and so on.

The 2013 music world is littered with new releases. This is a far cry from the gatekeeper controlled release windows of the record labels. With so much supply of hard rock, blues rock and heavy metal music, the demand to listen to it all is just not there. That is why we gravitate to what people talk about. We feel like someone has done the homework for us.

The expectation that most artists have is that since they have talent, can write a song and love what they do, they should be able to charge people to listen. The reality is that there are thousands of bands trying to reach the same fans that are very careful with the money they spend on music.

Music was never a sure thing. The music world is grown bigger and way more competitive.

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Classic Songs to Be Discovered, Influenced, Music, My Stories

Hands In The Sky Big Shot – Great Music Will Live On Forever

I have been on a Sons Of Anarchy binge lately. Just recently I finished Season 2 and the final episode had an unbelievable piece of music that complemented and enhanced the desperation of the final scenes. You need to see it, to understand what I mean.

Of course I wanted to know more about this piece of music. So I Google “Sons of Anarchy Season 2 Music”. I come across a WIKIA page that shows me each episode and the songs that played on each episode. I click on the final episode of Season 2 and I see that the last song listed is from a band called “Straylight Run” and that the song is called “Hands In The Sky”.

So I go onto YouTube, type in the band name, and there it is. I came across 16 videos with a combined play count of 1,498,818. Spotify streams have the count as 110,507.

I want to go deeper, because that is what we do, when we come across something that connects with us.

The song was released on an EP, called “Prepare To Be Wrong” from 2005. God damn. I am hearing this song in 2013. That is 8 years after its release.

The audience (both legal and illegal) who watched “Sons Of Anarchy” on December 1, 2009 heard the song for the first time. If you dig deeper you will see that the actual song hit YouTube from December 4, 2009, which is right after the “Sons Of Anarchy” episode.

By February 2010, the band went on indefinite hiatus due to money complications. This is strange, especially when “Hands In The Sky (Big Shot)” was doing the rounds courtesy of the TV show.

Of course, with Victory Records being the label that released the EP, it would be safe to assume that Victory Records would have kept their reputation intact by pocketing handsomely and not giving a cent to Straylight Run.

Straylight Run started off on Victory Records due to a contract that John Nolan and Shaun Cooper had with the label courtesy of their other band “Taking Back Sunday.” That contract was fulfilled with the EP release in 2005. Then Universal Republic picked them up for their 2007 release “The Needles The Space” only to be dropped when vocalist, guitarist and pianist Michelle DaRosa left. They went all independent for their next two EP releases and then called it a day after that.

Great music will always be found. “Hands In The Sky (Big Shot)” will live on forever. It is now a part of pop culture. It really captured the desperation of the scenes and now I can’t stop playing the song, along with Neil Young’s “Hey, Hey, My, My” which was used to close Season 3.

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A to Z of Making It, Music, My Stories

Complacency Kills – Music Is A Battlefield

I am listening to the Avenged Sevenfold discography again today. Yep that is five days in row. What can I say, the new album, “Hail To The King” connected with me. I admit that the connection comes from the similarities of the songs on the new album to the bands that I grew up on.

As I have said many times, progress is derivative. One of the rules on success, is that you need to know how to be a member of the club. This is what Avenged Sevenfold is reaching for here on “Hail To The King.” They want to be a member of the classic rock club.  With 200,000 in U.S sales in two weeks they are well on their way. Spotify streams for the song “Hail To The King” are at 1,884,995 and YouTube plays are at 3,904,022 for the same song. Other songs on the album on Spotify have the following numbers;

Shepherd Of Fire – 495,889 streams
Doing Time – 372,238 streams
This Means War – 394,868 streams
Requiem – 333,633 streams
Crimson Day – 310,412 streams
Heretic – 277,498 streams
Coming Home – 288,336 streams
Planets – no data as yet
Acid Raid – no data as yet 

If you’re not spending money, then you are not investing in your future. That is why a DIY independent band like Digital Summer is still ticking over. All the money they make from music is invested back into the band. To supplement themselves, they hold down normal day jobs.

Don’t focus on the money aspect. Desperation can been seen a mile away and it is a turn off. Just try to be friends. Remember that the system is rigged against you. The deck is stacked against you. There are so many people that want to be in the music business, they are willing to work for free. There is no safety net. There is no fat cat with a cigar as mentioned by Yngwie Malmsteen saying that they will fund the record, they will fund the video, they will fund the tour and that they will promote you. This is what Chris Clancy from Mutiny Within doesn’t get. Piracy is not his enemy. His enemy is the millions of other wannabes that are trying to make it and are doing everything for free. Look at Netflix, their policy is to sign up shows that are pirated heavily.

The only way to make money in the music business is to be in the game a very long time. That way, you will be in a position to renegotiate and make better deals. That is why Metallica are huge and getting bigger. Spotify wanted them on their service and they came knocking with a deal that Metallica couldn’t refuse. That is why Motley Crue are still around and making more money than ever. That is why the battle over Queensryche’s name is huge. Even though the band is more or less over and the new music that is created is below Queensryche quality, the name of the band, and the legacy that comes with it carries a lot of weight in dollars. It is a full blown corporate dispute. That is why Geoff Tate has asked for the trial date to be delayed until January 2014. He is hoping that something can be sorted privately, otherwise if it goes to court and he loses, he loses a lot.

Make sure your music is good enough. If you believe that your music is good enough and you are still stuck in the same situation, then the problem is you. You have to figure out what it is about you that is not working and change it. It could be your look, your personality, your interactions with people or your lack of building proper relationships. I like the band Mutiny Within, however I hate the viewpoints that their singer Chris Clancy puts forward. He has been totally misled by others and focused totally on the money side of things.

Take Hold of the Flame from Queensryche sums it up with the lyric, “We see the line of those who find the world has passed them by / Too late to save a dream that’s gone cold.” Don’t be the one with a chip on your shoulder because of missed opportunities. John Sykes is one such talent that didn’t really get the respect and recognition he deserved outside of the core metal/rock community.

Remember that marketing isn’t the 4P’s model of Product, Price, Place and Promotion anymore. Trying to extend the 4Ps model to a world of social media doesn’t cut it anymore. This is what Roadrunner is doing right now with Dream Theater. Here is the product, here is the price, we are placing it here for sale and we are cross promoting the streams of the new songs with the USA Today website and the Grammy Awards website.

Marketing is a one to many relationship. Spotify, Pandora and YouTube are three tools that fit this ideal of marketing. You see, record labels used to charge bands for marketing back in the Eighties and the bands didn’t complain about the marketing budget. In 2013, bands are now marketed on Spotify, YouTube and Pandora and they are complaining at the royalty rates and advertising rates these services pay. It doesn’t make sense to me. Dream Theater has not officially released the two new songs on Spotify. Avenged Sevenfold released the “Hail To The King” single on Spotify and it had 700,000 streams before the album even came out.

Sales is a one to one relationship. This is what iTunes, Amazon, Google Store, CDBaby and Brick and Mortar stores facilitate. Guess what, “Hail To The King” is out and it has moved 200,000 physical units in two weeks as well.

Notice a difference between the services that are used for marketing and services that are used for sales. Musicians fail to notice the difference, always linking marketing services to sales services and complaining about the lack of compensation from a marketing service, however when the Record Labels robbed them blind with $100,000 marketing bills, they didn’t complain.

You need to have skills, you need to know the rules, you need to know the game. You need to keep adjusting your game. On a battlefield, “Complacency Kills”. To stay on top of the music heap, you need to be on the leading edge. You need to remain motivated to succeed. Remember there is no safety net in music. You need to exceed the status quo in every way. You need to excel everyday 24/7. You need that outside perspective. If you surround yourself with enablers who have a vested interest in you making them as much money as possible, you will not get that perspective.

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Copyright, Music, My Stories, Piracy

How bad can piracy be? A Case Study involving Protest The Hero, Iron Maiden and Digital Summer.

The MPAA and the RIAA are trying their best to stop all file-sharing services. They still don’t realise that the moment they shut one down through legal action, several more appear in its place. 

The RIAA has shut down Napster, Kazaa and Limewire. The MPAA has gone to the ISP level, first trying to get verdicts that ISP’s facilitate copyright infringement, then trying to get personal information of ISP customers for copyright trolling lawsuits. When that got complicated, they resorted to getting blockades against certain websites. They have even resorted to using law enforcement agencies to shut down “rogue” websites (MegaUpload comes to mind).

So with all the activity going on, has file sharing ceased? Nope. Sharing still happens. 

I just went onto The Pirate Bay and typed in “Iron Maiden”. The discography is available for downloading and it is free. There are 840 seeders and 290 leechers. So is this illegal sharing of Iron Maiden’s music bad? Is it harming the band?

Okay, so Iron Maiden is a “big” band and they broke through in the Eighties on the back of the dreaded “Record Label”. People can argue that the impact of piracy to a band of Iron Maiden’s stature is minimal. In 2011, Iron Maiden played 33 shows and had total gross earnings of $33,085,671. Yep, that’s right, they grossed $33MIL. The band is still signed to a major label and they have full control of their merchandising deals.

They are on Spotify and “Fear Of The Dark” is leading the way with 16.74 million streams.

What about bands that where on a major label and are now classed as independent? I typed in “Protest The Hero” into The Pirate Bay search engine. Their 2011 album, “Scurrilous” is available for downloading and it is free. There are 64 seeders and 3 leechers. Their 2008 album, “Fortress” is available for downloading and it is free. There are 48 seeders and 1 leecher. So is this illegal sharing of Protest The Hero’s music bad?

Between January and February, 2013, Protest The Hero had a Indiegogo campaign with the following slogan: “Protest The Hero – New Album. We have completed all of our obligations to record labels. It’s time to go it alone and take control of our careers. It’s now or never!”

The goal was $125,000. By the time funding finished, the band raised $341,146. Yep, that’s right. They almost tripled their funding goal. All up 8361 backers.

What about independent DIY bands? I typed in “Digital Summer” into The Pirate Bay search engine. The discography is available for downloading and it is free. There are 12 seeders and 3 leechers. So is this illegal sharing of Digital Summer’s music bad?

In 2012, Digital Summer had a Kickstarter campaign to give fans the opportunity to contribute to the release of their next album (which ended up becoming Breaking Point) in exchange for cool incentives and it also helped the band raise the money they need to finish the album and market it nationwide THE RIGHT WAY. They had a goal of $25,000. They got 340 backers and raised $51,080.

So is this illegal sharing (12 seeders = 12 people) of Digital Summer’s music bad? Is it harming the band?

The band released “Breaking Point”, toured behind it and are now prepping an acoustic album.

The unbelievers would say that the guys from Digital Summer all hold down day jobs, so the RIAA must be correct in their viewpoint as artists are not making enough money solely from the activities in the music business.

If you listen to the stories from the RIAA, you would believe that piracy is harming everything to do with music and this is so far from the truth, it hurts just to think it.

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A to Z of Making It, Music

Record Labels – Who Needs Them In The Era Of The Independent Artist?

It’s the era of the independent artist and in my opinion nobody really needs a record label. The days when only a record label could introduce and expose an artist to the public are gone. 

The record labels have never been in the business to sell talented musicians. They never really did and they never will. The record labels are in the business to sell entertainment. What the record labels have created is a great divide between the highest paid entertainment and the talented musicians. If people think winning The Voice guarantees them a career, they are mistaken. The Voice is purely entertainment. It’s all about ratings. The creators of The Voice don’t care about next year or the year after.

The majors still pay to manufacture an artist because they have a certain look, and a certain sound. This is purely done to cash in on a current trend.

The barriers to distribute music do not exist anymore. If anything it is easier to distribute your music. All bands need to do, is to offer the path of least resistance.

Basically it’s a case of survival of the fittest. There are no guarantees in the music business and musicians need to keep fighting each day to first make a name for themselves and then to keep that name viable.

The World does not owe musicians a living.

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