Tag Archives: Grammy Awards

Copyright, Music, My Stories, Piracy, Treating Fans Like Shit

Grammy Awards

It’s a gimmick. From when Jethro Tull won the first metal award at the Grammy’s, the whole awards night and nominations has been a joke when it comes to metal and hard rock music. Hell, even metal heads said “who is Jethro Tull” when his name was announced. Jethro Tull didn’t even turn up to the awards ceremony because their label told them they wouldn’t win.

I am all in for metal music to be recognised, however it’s time to call a spade a spade. The Grammy awards for metal doesn’t recognise anything. It is a dead set joke. The Revolver awards are a step in the right direction however they are not much better as they play up to the ‘PR’ companies who assist in writing their stories. You see, we live in a different world right now where we get to choose what we want to listen to from a plethora of choices. Does anybody really care who wins or is nominated?

Having Metallica win the “Best Metal Performance” in 1990 for “One” and then in 1991 for “Stone Cold Crazy” just added to the Grammy metal jokes.

“One’s” fate was tied with the “…And Justice For All” album and that was meant for the 1989 Grammy ceremony. And seriously, for the 1991 awards, a cover song was the best that was on offer in the metal world for releases released from October 1989 to September 1990. I don’t think so.

Even in 1999, Metallica won again for “Better Than You”. For which song, I hear you say. “Better Than You.” Does anyone know from which album it was on or how the riff goes or the vocal melody? I bet that most people will answer NO.

Fast forward to the 2014 nominations. The nominations are Anthrax – “T.N.T.”, Black Sabbath – “God Is Dead?”, Dream Theater – “The Enemy Inside”, Killswitch Engage – “In Due Time” and Volbeat – “Room 24” featuring King Diamond. Scott Ian has even said that he didn’t know that Anthrax could be nominated for their cover songs.

From an artist point of view a Grammy nomination can be trumpeted as a marketing success in future promotions however it means nothing if the music isn’t great. Even in movies, who cares if a new movie has Oscar nominated actors if the movie is a dud. Same deal with music. Who cares if Megadeth has been nominated for the most Grammy’s without a win? We only care if the music is great?

Yep, Motorhead won a Grammy in 2006, beating out acts like Cradle of Filth, Hatebreed, Killswitch Engage and Slipknot. Can anyone name the track and the album it is on without Googling it. Yep, Judas Priest won an award in 2010 for a live track of Dissident Aggressor. Seriously, a live track. That is the best that was on offer.

If the music is not repeatable and if people are not listening to it, it’s time to go back and write some more songs. To think that the Grammys’ are a reflection of heavy music today is akin to saying what Loudwire rights is gospel. Did anyone read their praising review of the first Red Dragon Cartel gig? It was a shock to the 99.9% of the audience in attendance who blasted the show on Facebook and other social media sites.

NARAS is beholden to the old major label structure. That structure is going through a chaotic time and for some of it is crumbling. So what does NARAS do? They nominate what the labels push and lobby. They get it wrong year after year as their membership is declining. In other words, the current music paradigm looks for people to lead and NARAS has none.

The old paradigm is gone. Entertainment and music are owned by the fans. The days of Producers, Record Label A&R’s and Publishing people voting for who should be nominated and who should win are over. If these people think they are above the audience, then they are in for a rude shock.

Musicmetrics has shown Iron Maiden where their pirate (copyright infringing) fans are and Iron Maiden rewarded them by doing concerts there. However apart from the websites that report critically on these issues, the rest of the media ignores the story, because they are beholden to the labels or to the old newspaper system. So of course, they cannot be trumpeting the virtues of copyright infringement.

What we should be awarding is music that managed to get their message out to people. In 2013 we are inundated with so much information, so we decide to invest time into music that interests us or really connects with us.

So what is important. The bottom line is this.

If a band is at decent “star” level, they will get traction because they have proven themselves. They do not need a Grammy nomination or a Grammy win to trumpet their next album. If Megadeth releases another stiff album, then they can expect to do even lower numbers on their next tour, because in the end ten tracks slapped together means nothing if nobody isn’t interested. Same for Dream Theater.

The plan today is back to selling songs. The record labels wish that is not the case, however that is just denying the inevitable. Music is a hit for a reason. It’s because its good. It’s not because it won a Grammy award or got nominated for a Grammy award.

Otherwise a Grammy nomination is near meaningless. A footnote. It doesn’t service the fans. That’s the music business right now. The fans have the power. They deserve the respect.

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A to Z of Making It, Music, My Stories

Complacency Kills – Music Is A Battlefield

I am listening to the Avenged Sevenfold discography again today. Yep that is five days in row. What can I say, the new album, “Hail To The King” connected with me. I admit that the connection comes from the similarities of the songs on the new album to the bands that I grew up on.

As I have said many times, progress is derivative. One of the rules on success, is that you need to know how to be a member of the club. This is what Avenged Sevenfold is reaching for here on “Hail To The King.” They want to be a member of the classic rock club.  With 200,000 in U.S sales in two weeks they are well on their way. Spotify streams for the song “Hail To The King” are at 1,884,995 and YouTube plays are at 3,904,022 for the same song. Other songs on the album on Spotify have the following numbers;

Shepherd Of Fire – 495,889 streams
Doing Time – 372,238 streams
This Means War – 394,868 streams
Requiem – 333,633 streams
Crimson Day – 310,412 streams
Heretic – 277,498 streams
Coming Home – 288,336 streams
Planets – no data as yet
Acid Raid – no data as yet 

If you’re not spending money, then you are not investing in your future. That is why a DIY independent band like Digital Summer is still ticking over. All the money they make from music is invested back into the band. To supplement themselves, they hold down normal day jobs.

Don’t focus on the money aspect. Desperation can been seen a mile away and it is a turn off. Just try to be friends. Remember that the system is rigged against you. The deck is stacked against you. There are so many people that want to be in the music business, they are willing to work for free. There is no safety net. There is no fat cat with a cigar as mentioned by Yngwie Malmsteen saying that they will fund the record, they will fund the video, they will fund the tour and that they will promote you. This is what Chris Clancy from Mutiny Within doesn’t get. Piracy is not his enemy. His enemy is the millions of other wannabes that are trying to make it and are doing everything for free. Look at Netflix, their policy is to sign up shows that are pirated heavily.

The only way to make money in the music business is to be in the game a very long time. That way, you will be in a position to renegotiate and make better deals. That is why Metallica are huge and getting bigger. Spotify wanted them on their service and they came knocking with a deal that Metallica couldn’t refuse. That is why Motley Crue are still around and making more money than ever. That is why the battle over Queensryche’s name is huge. Even though the band is more or less over and the new music that is created is below Queensryche quality, the name of the band, and the legacy that comes with it carries a lot of weight in dollars. It is a full blown corporate dispute. That is why Geoff Tate has asked for the trial date to be delayed until January 2014. He is hoping that something can be sorted privately, otherwise if it goes to court and he loses, he loses a lot.

Make sure your music is good enough. If you believe that your music is good enough and you are still stuck in the same situation, then the problem is you. You have to figure out what it is about you that is not working and change it. It could be your look, your personality, your interactions with people or your lack of building proper relationships. I like the band Mutiny Within, however I hate the viewpoints that their singer Chris Clancy puts forward. He has been totally misled by others and focused totally on the money side of things.

Take Hold of the Flame from Queensryche sums it up with the lyric, “We see the line of those who find the world has passed them by / Too late to save a dream that’s gone cold.” Don’t be the one with a chip on your shoulder because of missed opportunities. John Sykes is one such talent that didn’t really get the respect and recognition he deserved outside of the core metal/rock community.

Remember that marketing isn’t the 4P’s model of Product, Price, Place and Promotion anymore. Trying to extend the 4Ps model to a world of social media doesn’t cut it anymore. This is what Roadrunner is doing right now with Dream Theater. Here is the product, here is the price, we are placing it here for sale and we are cross promoting the streams of the new songs with the USA Today website and the Grammy Awards website.

Marketing is a one to many relationship. Spotify, Pandora and YouTube are three tools that fit this ideal of marketing. You see, record labels used to charge bands for marketing back in the Eighties and the bands didn’t complain about the marketing budget. In 2013, bands are now marketed on Spotify, YouTube and Pandora and they are complaining at the royalty rates and advertising rates these services pay. It doesn’t make sense to me. Dream Theater has not officially released the two new songs on Spotify. Avenged Sevenfold released the “Hail To The King” single on Spotify and it had 700,000 streams before the album even came out.

Sales is a one to one relationship. This is what iTunes, Amazon, Google Store, CDBaby and Brick and Mortar stores facilitate. Guess what, “Hail To The King” is out and it has moved 200,000 physical units in two weeks as well.

Notice a difference between the services that are used for marketing and services that are used for sales. Musicians fail to notice the difference, always linking marketing services to sales services and complaining about the lack of compensation from a marketing service, however when the Record Labels robbed them blind with $100,000 marketing bills, they didn’t complain.

You need to have skills, you need to know the rules, you need to know the game. You need to keep adjusting your game. On a battlefield, “Complacency Kills”. To stay on top of the music heap, you need to be on the leading edge. You need to remain motivated to succeed. Remember there is no safety net in music. You need to exceed the status quo in every way. You need to excel everyday 24/7. You need that outside perspective. If you surround yourself with enablers who have a vested interest in you making them as much money as possible, you will not get that perspective.

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