Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Lynch Mob

The follow-up self-titled Lynch Mob album had Keith Olsen producing. And it comes from the legend known as George Lynch and his continuing saga of the lead singer revolving door. It’s 1992. One of my favourite bands in Dokken was close to four years dead. In between that time George Lynch and Mick Brown shacked up together with Lynch Mob and remained with Elektra Records. Jeff Pilson went to War and Peace and lead singer Don Dokken got wined and dined by Geffen Records and jumped ship.

The first post Dokken battle between Lynch and Dokken was won by Lynch who released the excellent “Wicked Sensation” first and scored a big win from the Dokken faithful. However, Don Dokken and John Kalodner assembled an all-star cast for “Up From The Ashes” and even though the album was an exemplary piece of melodic hard rock, it failed commercially.

However the great momentum built up by the Mark 1 version of Lynch Mob was taken back a few steps with the ousting of vocalist Oni Logan. The story goes that Lynch had a problem with the way Logan sounded live. So after letting Logan go, the band had Glenn Hughes come in. He would sing the songs and then new singer Robert Mason would also go in and he’d sing the songs.

Then Hughes and Mason would pick apart both performances and come up with one final definitive vocal take that Mason would go back in and sing again.

“Jungle Of Love”

It’s a crime that it sounded too much like everything else. Suddenly, towards the end of the Eighties and early Nineties, all of the hard rock bands started bringing back the Seventies blues influences/boogies, however it was Jake E.Lee and Badlands that did it best.

“Tangled In The Web”

It’s the horns that make this track and along with the hallucinogenic guitar sound they blend in nicely, making the track swing. Billboard Magazine in their 13 June 1992 issue said that it the song “May prove to be a hard sell, but well worth a spin nevertheless.” By 18th July, 1992 the song was a fast mover on the Billboard Album Rock Tracks, sitting at 16.

It’s a classic. And classics never go stale. It is unique enough to sound fresh as every year goes on. Listening to it today, i can honestly say it feels fresh and not dated. In other words, it is not rooted into that hard rock sound of the Eighties.

The song writing credits read that all the music came from George Lynch. Lyrics on the other hand came from Mick Brown, Anthony Esposito, Robert Mason and Keith Olsen.

“Hypnotizing
My temperature’s rising
As the sweat rolls
From my head to your lips”

It’s a bastardized riff taken from “The Hunter”. Is there a genre called Hard Rock Swing.

One thing that was prominent on this album was the “cleaning up” of Lynch’s distorted tones. Which is a good thing. As a guitarist, I am all too aware how a lot of gain can mask a lot of imperfections. So to play with a cleaner distortion, you need to be on your game. The riffs are more defined and “Tangled In The Web” is a fine example.

In the lead break, Lynch was asked to be like Eric Clapton and he winged it. The producer loved it, Lynch hated it. The producer won out in the end.

“No Good”

“I’m the evil in the bible,
Go to church but never pray
I’m a sister with a habit,
a preacher never saved”

Music was written by George Lynch. Lyrics came from Mick Brown, Anthony Esposito, Robert Mason and Keith Olsen.

AC/DC eat your heart out. Actually, if people remember the excellent Australian band, “Baby Animals” led by Suze DeMarchi then you can say that this song is taken from their debut album.

“Dream Until Tomorrow”

Music was written by George Lynch. Lyrics came from Mick Brown, Anthony Esposito, Robert Mason and Keith Olsen.

“Trust in my love
You know only time can separate us”

Love the clean tone that kicks it off. I remember reading in an interview that three different guitars got used, with different amp settings in order to achieve that clean tone.

Again the cleaner tones came as a breath of fresh air for the year that was 1992. The song was a precursor to the “Sacred Groove” album in the same way that “Mr Scary” was.

And just when you think the song is over, it restarts and builds for the last-minute and a half.

“Cold Is The Heart”

Music was written by George Lynch. Lyrics again came from Mick Brown, Anthony Esposito, Robert Mason and Keith Olsen.

“Icy hand behind a velvet glove
As she sits on the face of the world”

Again the cleanliness of the distorted tones really stand out. The song could be on any Dokken album and not be out-of-place. That was always the Achilles heel of George Lynch. He hated the fact that he was always referred to Dokken’s guitarist.

“Tie Your Mother Down”

Yep, it is a cover. Brian May wrote it. Lynch Mob recorded it as a tribute to Freddie Mercury. God damn that lead section is pure bliss with that basic diminished shape shifted up the neck

The jam like attitude grabs me from the get go.

“Heaven Is Waiting”

It’s a pop song and its a very underrated song that doesn’t get the attention it deserves.

Music was written by George Lynch. Lyrics came from Mick Brown, Anthony Esposito, Robert Mason and George Lynch.

“I ain’t nothing but the devil’s fool”

“I Want It”

Van Halen and AC/DC merged with “Empire” era Queensryche comes to mind. Another classic hard rocker, that got lost in all of the other generic crap from 1992. It’s also hidden deep in the album, so you had to be a fan to get this deep into the album. As usual the music came from Lynch and the lyrics came from Brown, Mason and Esposito.

“When Darkness Calls”

“You can’t resist it
It’s black or white”

Music was written by George Lynch. Lyrics came from Mick Brown, Anthony Esposito and Robert Mason.

I am hooked from the get go. That phased out/flanged out guitar arpeggios with the backward echoed sounding lead lines and all merged with a killer vocal melody. It’s a classic metal song and along with “Tangled In The Web” they are the stand outs of this album by far. Songs to build careers on.

“The Secret”

Music was written by George Lynch. Lyrics came from Mick Brown, Anthony Esposito, Robert Mason and Keith Olsen.

“Eyes once open never closed
That’s the gateway to the soul”

Great riffs and great melodies but it is more of the same of what came before.

In the end, the album while great failed to match the sales of “Wicked Sensation”. When that happened in 1992, it was more or less the beginning of the end. As a guitarist George Lynch was in my Top 5 of influences, however it was clear that he had a lead singer firing complexion.

Lynch Mob was on tour and Lynch was “not feeling it” with Mason and he wanted to get another singer. That singer was Ray Gillen, who at the time wasn’t interested because he had just completed “Voodoo Highway” with Badlands and was keen to push and promote that album.

If only Gillen knew the fall out that would happen between him and Jake a few months later. Glenn Hughes was considered, however due to his age, that was discarded.

The image of Lynch Mob being a band was non-existent and the legend of George Lynch being a control freak just kept on growing. The band never took off as it should have based on the quality of the musicians and the song writing. But in the end, like every George Lynch project, it self-imploded before it even had a chance to take off, because George Lynch is George Lynch.

And then George Lynch returned to the Dokken fold for the already written “Dysfunctional” album and even though as a hard core fan, I thoroughly enjoyed it, the truth of the matter is the band was spent. And we can speculate or argue why or just revel in the greatness of what came before.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Semi Obscure Bon Jovi Songs – Part 1

Bon Jovi did big business at the box office this year. During the turmoil of Sambora’s departure, Jon Bon Jovi said that he is not beholden to anyone and that the show will go on. This view point was even more evident when the final Australian leg of the tour was renamed to “Because We Did” from “Because We Can”.

I remember watching them at the recent Sydney show and thinking, man it would be so cool if they brought some of their more obscure songs and made a real night of it. The running time for the show was just over two and a half hours. So I started thinking about some semi-obscure tracks. Then again, are there really any obscure Bon Jovi tracks. Of course everyone knows the singles and even some of those songs have now slipped into obscurity and the radio platforms never go deep enough when they curate their playlists.

THE HARDEST PART IS THE NIGHT

Written by Jon Bon Jovi, David Bryan and Richie Sambora. It is from the “7800 Degrees Fahrenheit” album released in 1985.

What makes the track is the synths however there is still that Richie Sambora grit with some tasty virtuoso guitar work in the metallic interlude and solo section.

And let’s not forget the harmonies. This is what the album experience is all about. I’ve never heard “The Hardest Part Is The Night” anywhere else except in my own comfort. Then I saw a live performance video clip of it on the “Breakout” video and it cemented itself as a favourite. Yes, we live in a world of Top Forty charts that focus on the songs that moguls believe are hits however ask anybody and they will tell that the non-hit tracks from an album had as much impact as the “hits”.

“Your just a pawn in a losing game
You lose at life it aint no game”

This theme of working hard and still struggling in life would be done to multi-platinum success with “Livin On A Prayer” and “Born To Be My Baby”. This is where it all started. The main character is battling to succeed however he is just a pawn in a losing game.

“Stay alive, the hardest part is the night”

This is when you lay in bed and you just can’t sleep. Things at work could be worrying you, financial matters could be worrying you, health issues could be worrying you. This is when we contemplate, in the night, laying there in the dark.

The hardest part is the night, as we torture ourselves mentally.

Listen to how Sambora plays the Chorus riff. It is a technique that he will employ again in “Edge of a Broken Heart” and “I’d Die For You”.

It is up on YouTube on various channels. The “LoveYouAlec” channel has 192,509 views. The “bonjovi608” channel has 51,236 views. Numerous other channels also have different versions up.

What do the YouTube stats tell me? It is telling me that the song is slowly slipping into obscurity. Even though it has a small fan base that connects with it, compared to other numbers that Bon Jovi are achieving, this song is in the nose bleeds section of the stadium.

SHOT THROUGH THE HEART’

From the debut album released in 1984. “Runaway” took most of the glory as it became a radio staple however to me “Shot Through The Heart” was the reason why I got into Bon Jovi. They even used the title in the “You Give Love A Bad Name” chorus. When I first heard “You Give Love A Bad Name” I came in halfway through, so I thought the song was called “Shot Through The Heart”, so when I went to purchase the album, I saw the “Slippery When Wet” album first and it didn’t have a song on it called “Shot Through The Heart”. I picked up the debut album and saw it on there, so I purchased that instead.

It was written by Jon Bon Jovi and Jack Ponti. Jack Ponti was the guitarist in the band “The Rest” that also featured a very young Jon Bon Jovi on vocals. Despite having some serious endorsements from Southside Johnny and Billy Squier, the band failed to obtain a recording contract and split up. Is the song a leftover from those days?

In an interview with The Aquarian website, this is what Ponti had to say on “The Rest”.

“It was too much time spent on the edge of making it that lead to the frustration and ultimate breakup. It was an important part in the development of my career and Jon Bon Jovi’s career.”

In a separate interview on the Dry County website, this is what Ponti had to say about “Shot Through The Heart.”

“Jon and I remained friends after the Rest. He came over and said “I want to write a song with the title, Shot Through The Heart”, so we did. He was getting songs together for his demo. I know it was over 29 years ago because my wife was pregnant and my daughter is 29. It was written in NJ of course, Toms River to be exact. I think the hook was stronger than on the record, but it’s fine. It’s an important song for both Jon and me in many ways. All your songs are like your children.”

Jack Ponti of course would go on to write with a string of other artists and went on a platinum/Grammy winning home run multiple times.

The track has this infectious piano riff. As the track soldiers it becomes more powerful, especially during the chorus. Again Sambora goes to town in this song, showing his melodic chops.

When you go on YouTube and search for “Shot Through The Heart” the first video that comes back is the official clip of “You Give Love A Bad Name” that has 42,667,226 views on the Bon Jovi Vevo channel.

However, the song “Shot Through The Heart” from the self-titled debut album has the following numbers on different user channels. User “Chris R” has the song at 355,075 views. User “bobjovilover98” has the song at 182,818 views. User “bobsnidery” has the song at 219,479 views. User “xxis16” has the song at 157,683 views. User “ichigo6232” has the song at 123,763 views. User “The Music4Life01” has the song at 148,540 views. It total, 1,187,358 views.

It was good to see the song get some concert time during “The Circle” tour.

HOMEBOUND TRAIN

It’s written by Jon Bon Jovi and Richie Sambora and it’s got this heavy blues rock swagger that just makes it connect.

On “Slippery When Wet” it all came together for Bon Jovi and suddenly they were playing arenas and in some cases stadiums. Then with New Jersey, what can I say. If you were in Australia in the summer of ‘88, “New Jersey” played from every car and every house window. This song came from left field. It was on “New Jersey” released in 1988 and sandwiched amongst all the top 10 singles in “Bad Medicine”, “Born To Be My Baby” and “I’ll Be There For You.”

The track is good but the magic is at the three minute mark when it goes into this Elvis Presley meets James Brown meets Rolling Stones vibe. The guitar drops out and it is the bass and drums that keep the groove going and Jon does a few voice impersonations, while Sambora keeps it funky and they build up the song again when Jon keeps singing “Here I Come”. The interlude is filled with church organ and harmonica lead breaks.

On “The Circle” tour, “Homebound Train” came back into the mix with Richie Sambora on vocals. It is a fitting tribute as Richie is the main creating force on this song. Go on YouTube and watch the band have some fun rocking out to it.

“When I was just a boy
The devil took my hand
Took me from my home
He made me a man”

It’s that whole Robert Johnson legend again. It’s also playing on the term that “Rock N Roll” is the devils music. Listening to the music and letting it take you away. The power of music when done right.

STARTING ALL OVER AGAIN

It’s got this “Rock N Roll Aint Noise Pollution” style intro. This song was released as a bonus track on the Australian version of “Keep The Faith” along with the very U2ish sounding “Save A Prayer”. It is another song written by the Jon Bon Jovi, Richie Sambora and Desmond Child song writing team

“I been waiting
Standing in the dark of hours
Trying to find the faith and the power
To get back home to you”

It’s got that loneliness vibe that we all feel when we get homesick. “Starting All Over Again” was written after the marathon “New Jersey” tour that more or less happened straight after the marathon “Slippery When Wet” tour.

Jon really throws his voice out in this song and it nails the emotion perfectly. You feel the pain of the constant album/tour cycle that he was on since 1983 to 1990.

“Do you remember
Remember the odds we were given
When we had nothing
And we thought that was living”

Once Bon Jovi made it, the haters came out. When everything gets bigger, the hate is bigger. For a musician to make it in the music business, the odds are really stacked against them.

First and foremost, back in 1983, bands needed to get that record deal to get their music out. So, getting signed is one obstacle. Then once you get signed, it doesn’t mean the record label will give you the all clear to go in and record. They could reject all the demos. That is another obstacle. Once you make a record, it doesn’t mean that people will hear it. That all depends on marketing and word of mouth recommendations. That is another obstacle. Once people hear it, it doesn’t mean that they will like it as all art is subjective. That is another obstacle.

Bon Jovi by album number three overcame all of these obstacles and created a fan base that borrowed from all kinds of genres. When you think of cultural icons, Bon Jovi (the band) is one of them. You also need to remember that just because Bon Jovi had a record deal, it didn’t mean that he had money. When Richie and Jon started to write songs for Slippery When Wet, they were still living with their parents and owed their record label $500,000. Like the lyric states “When we had nothing and we thought that was living.”

“Here’s to our old friend
Who helped us get by
Here’s to the dreamers
May dreams never die
If we believe
We can keep the good times alive”

Let’s have a drink in celebration to all of the people that assisted and let’s have another drink to all the people that are trying to make it. In a way, “Don’t Stop Believin”. If YouTube is a sign of virality then this song has none. Like “The Hardest Part Is The Night” it is slowly being forgotten. For a lot of Bon Jovi fans, they haven’t even heard it.

THE RADIO SAVED MY LIFE TONIGHT

Another tune written for the “Keep The Faith” album that never made it. It is written by Jon Bon Jovi and Richie Sambora.

It’s got that major key vibe and it connects with my youth as a regional city kid with dreams. Putting on the radio to listen to the latest in rock. To buy all the music that I like was expensive, so I always purchased blank cassettes and kept my finger ready on the record button to record the latest song.

The radio gave me and many others the freedom and the opportunity to enjoy the music that we liked. This was before advertisers and shareholders strangled it to death by creating playlists based on who pays the most.

“I tried to sleep but in my mind I heard that song
Like a friend in need, the melody keeps me hanging on”

I always went to sleep with music roaming in my headspace. Once a melody captures the imagination, it is forever engraved. This song is vintage Jovi. That is when music works best. When the artist reveals all their insecurities and lets us know that they may not be exactly just like us, but they’re just as screwed up. We are all flawed. The most famous rock and metal stars are messed up like all of us.

The days of the past are gone. The hopes and dreams of youth are also gone, however, the music from the past still lives on. It is our soundtrack.

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A to Z of Making It, Music, My Stories

New Music Releases vs Maintenance Music Releases

Looking at the recent spate of releases from bands that I like, I am asking the question;

When did new music change from being about new and original music to a maintenance model of new music?

Five Finger Death Punch’s new album “The Wrong Side Of Heaven Vol. 1” is “American Capitalist” Part 2. So I am assuming that volume 2 of “The Wrong Side Of Heaven”, will be “American Capitalist” Part 3.

In order to define what I mean by new, I will use Metallica as an example.

Metallica released “Kill Em All” in 1983, which paid homage to the “New Wave Of British Metal” movement with the tempo’s increased to 200 beats per minute. It was new, and there was a technical element to it. It spawned a thousand imitators.

In 1984, they released “Ride The Lightning”. It wasn’t the same as “Kill Em All”. It was vastly different musically and lyrically and it was new. The people responded and Metallica went into refining the “Ride The Lightning” model with great success.

“Master Of Puppets” is a very similar sounding album and the track listing mirrors “Ride The Lightning”. The difference between the albums was the songs. Metallica improved as songwriters. The people responded even more. Then came the technical masterpiece of “..And Justice For All”. Again, the structure of the album was built around the “Ride The Lightning” model. However, even though it was a new album, it was still released under the maintenance model built around “Ride The Lightning”.

Then in 1991, they pressed the reset switch and released “Metallica”. It was back to the new and the people responded in the twenty millions. The “Load” and “ReLoad” albums that followed fell into the Maintenance model of releases that followed the format of the mega successful “Metallica Black” album.

Then in 2003, they pressed the reset switch again and released “St Anger”. It was back to something different. Regardless of what others thought of it, it was a gutsy move to release an album that sounded like that, along with chaotic song structures.

Then in 2008, they pressed the reset switch one more time and delivered a new album rooted in the old. They had taken the best things from the “Ride The Lightning” model and the “Metallica Black” model to deliver “Death Magnetic”.

All bands encompass these transitions.

Let’s look at Dream Theater.

In 1988, they released “When Dream and Day Unite”. It was new, taking influence from the metal bands at the time and merging those influences with progressive elements.

In 1992, they released “Images and Words”. It was new again. They didn’t go and re-write “When Dream And Day Unite”. The people responded and the album was a success.

In 1994, they released “Awake”. This album formed part of their maintenance. A good album, however you can tell they tried to rewrite “Images and Words.” The people didn’t respond to this album as they did to “Images and Words.”

Then in 1997, they released “Falling Into Infinity”. This was a new album as it moved the band into a more mainstream progressive sound. Although it had progressive elements from all previous releases, the band was pushed to enter this direction. Again, it didn’t meet the expectations of the record label and it also caused division amongst band members.

In 1999, they pressed the reset switch and released a career defining album in “Scenes From A Memory”. People responded again to the band. It was a new album in every sense.

So in 2001, they went into part new and part maintenance mode. “Six Degrees Of Inner Turbulence” kept with the concept theme on CD 2. CD 1 was all new tracks that showcased a very metallic element of the band as well as a very Tool style progressive element. Of course by 2001, Tool were huge all over the world.

Then in 2003, they pressed the reset button again and came out with the best progressive metal album in “Train Of Thought”. Any die hard metaller that wasn’t sure about the band, committed to them with this release. People responded as well, as metalcore was also on the rise and those young kids were looking for other forms of heavy music.

So in 2005, instead of re-doing “Train Of Thought”, they went into a part new / part maintenance model again with “Octavarium.” A notable influence this time around was Muse, who by 2004, were huge all over the world.

With the change of record labels, “Systematic Chaos” saw the band return to the metallic elements of “Train Of Thought” in 2007 with great success.

2009 saw “Black Clouds and Silver Linings” which encompassed everything that Dream Theater is in six tracks. It was New and it set a standard.

2011 saw “A Dramatic Turn Of Events”, the first album to not feature Mike Portnoy, who wanted the band to take a 5 year break and when the band said no, he departed. This album following the maintenance model of “Black Clouds and Silver Linings” and “Images And Words.”

2013 saw the release of “Dream Theater.” It has three songs that really stand out in “Illumination Theory”, “The Bigger Picture” and “The Looking Glass”. In the end, this is Dream Theater trying to create something new, however it is another maintenance album.

When you put these bands against the hundreds of millions of other musicians all making music, how does it all stack up.

There is a lot of great music out there that hasn’t been heard. There is a lot of good, a lot of okay and a lot of crap music as well.

With so much music being made every day and released every day, it is impossible for everyone to listen to it all. So when the label bands do end up releasing music, they need to make sure they captivate us to stick around, otherwise we just move on, trying to find something else in the meantime. Some other new niche. That is the new music business.

When an artist has an audience they need to be thankful for that audience. They need to show some respect towards that audience. The label bands have a head start, however if they turnover too many maintenance style of releases compared to something new and refreshing, the audience will move on.

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A to Z of Making It, Music, My Stories, Stupidity

Cervello – A Great Band That Is No More. Find Out What They Could Have Done Different.

I just heard Cervello’s debut album (released in 2011) today and I liked it. I wanted to find out more information. So what do you do in 2013 if you want to find out more information.

You go onto Google and type in Cervello. The first link is an Italian progressive band from the Seventies. WTF. This doesn’t look like the modern rock artists that I am hearing. It’s not looking good so far. Clicking on Facebook and Twitter pages, I finally get some information.

Before I get to commenting on the information, I want to point out that their web presence is abysmal. Putting all of their faith in Facebook and Twitter as their only web strategy demonstrates that the online world was just too hard for the band to participate in. In this day and age, your online presence is everything. Even the website wasn’t updated.

I suppose with a Facebook post from February 2, 2013, that states the following, I understand why;

We have some sad news to share… Cervello as a band has ceased working together. We’ve had a blast! It’s been tuff some times, but always fun. We want to thank every single one of you for your support. For the kind words! For rocking out at our gigs! For helping us spread our music!

We would also like to sincerely apologize to everyone that had planned to see us tomorrow. If it was possible, believe me, we would have done the gig.

Much Love
Cervello

Then there was a follow up comment (it was in Swedish, so I used Google to translate it) to the post;

Due to internal problems so this was probably the best solution to end. Sorry to disappoint you, and having to set up a cruel gig tomorrow but I can say that you will see more of me.

That was from vocalist/guitarist and founder, MICHEL BAIONI. He is from Stockholm, Sweden and was originally a drummer. 

The first thing I want to point out is that the album is solid. It is a very good rock album. In 2011, the competition was fierce for listeners attention. Cervello’s self-titled album had to compete with the following releases;

  • Evergrey – Glorious Collision
  • Sixx AM – This Is Gonna Hurt
  • Red – Until We Have Faces
  • Machine Head – Unto The Locust
  • Five Finger Death Punch – American Capitalist
  • Times Of Grace – The Hymn Of A Broken Man
  • Whitesnake – Forevermore
  • Art Of Dying – Vices And Virtues
  • Trivium – In Waves
  • Dream Theater – A Dramatic Turn of Events
  • Ten Second Epic – Better Off
  • Madina Lake – World War III
  • Black Veil Brides – Set The World On Fire
  • Crossfade – We All Bleed
  • TesseracT – One
  • Redlight King – Something For The Pain
  • Egypt Central – White Rabbit
  • Daughtry – Break The Spell
  • Disturbed – The Lost Children
  • Megadeth – Th1rt3en
  • James Durbin – Memories of a Beautiful Disaster
  • Casting Crowns – Come To The Well
  • Stealing Eden – Truth In Tragedy
  • Drought – Untapped
  • In Flames – Sounds Of A Playground Fading
  • Plan Three – The Signal Part 1 (EP)
  • Seether – Holding Onto Strings Better Left To Fray
  • Reckless Love – Animal Attraction
  • Protest The Hero – Scurrilous
  • Rev Theory – Justice

So without any real web presence the decks were stacked against Cervello from the outset. What could have they done different?

They needed to provide a digital service to their fans. Music is a business and it needs to be treated like a business. Each band needs to compete against other bands for listeners attention.

What was the plan for the album? What was the plan if the album exploded? What was the plan if the album didn’t explode? How would they define if the album was a success? Would it be sales, likes on Facebook, YouTube views or Spotify Streams. Would it be attendances at live shows?

What was the plan for their online presence? Who will maintain it constantly, who will measure it and who will improve it? What was their Search Engine Optimisation (SEO) strategy and marketing campaigns?

They released their album in October 2011 and by 2013 it was all over. They were formed in 2008 by Michel Baioni (vocals/guitars) and his brother Antonio Baioni (drums). 

They joined Facebook in May 2009. It wasn’t until June 2012 that Twitter was synced up with their Facebook posts.

Anyway they only had two Facebook posts in 2009.

Then on January 26, 2010, they posted that they are sound checking at Cosmos Studios and two days later they are recording drums for their debut album. WHY is the question? Based on their presence online, what demand was there for a debut album? Did they use their MySpace metrics for that decision? Was it their record labels decision?

Next Facebook post happened in April 13, 2010, with a preview of the new single. It only got six likes and 1 comment. Again, this should have been ringing alarm bells within the band. 

Next Facebook post was on July 1, 2010. It said that the band had finally started mixing the album and that it sounds awesome and that the band can’t wait for the fans to hear it. That post got 3 likes and 1 comment.

Hearing that album in 2013, it is a great sounding album, however the lack of fan interaction with the band should have told them that the strategy of releasing 10 songs at once was all wrong. We live in a singles world. Look at Gotye. He is living off the sales of one song.

Then on July 8, 2010 they posted another post in Swedish, that more or less said something like “We know that we have not been heard from much recently, however we are far from dead and that during the spring they recorded their debut album.” 6 likes and no comments. Again, fan engagement was minimal. 

On September 7, 2010 they posted a message saying that they are supporting Ed Kowalczyk the following day. WOW. They are playing a show the next day and are promoting it a day before.

You get the drift of their social media presence, which is a shame as they really delivered a great slab of music, that should have been released differently and marketed with a strategy.

If a band wants to have their name out there, they need to get it out there themselves. The record label is not interested and it doesn’t know how to break a band in this age. If the labels knew anything about the internet, they would have signed up the Napster technology instead of taking up arms against it.

Any new album’s form the entry point to everything else. Any album that has legendary producer/writer Max Martin as a co-writer for ‘Cause I Am’, and John 5 from Rob Zombie as a co-writer on ‘First Time’ deserves more attention.

It’s a shame that Cervello didn’t hold it together. The modern music paradigm is to create great music now and expect to be paid for it much later in the future. However to capitalise on it, you need to remain together. You need to outlast the competition.

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1986 vs 2013

BON JOVI

In 1986, Jon Bon Jovi was all about the music. He was in debt to his record label and still living with his parents. The “band” Bon Jovi released their biggest seller, Slippery When Wet.

Now, Jon Bon Jovi is all about the money. The band Bon Jovi released their biggest dud, in What About Now, Richie Sambora has been booted because of money and Jon Bon Jovi cancelled a New York Fair concert for an intimate Government concert that paid more.

 

BLACK SABBATH/OZZY OSBOURNE

In 1986, Black Sabbath released Seventh Star with Glenn Hughes on vocals and Ozzy Osbourne released The Ultimate Sin.

Seventh Star was originally intended to be the first solo album by Iommi, but due to pressures by Warner Bros. Records and the prompting of band manager Don Arden, the record was billed as Black Sabbath featuring Tony Iommi.

The Ultimate Sin featured songwriting contributions from Bob Daisley and Phil Soussan, however due to Sharon Osbourne (Arden) trying to keep as much money as possible in Ozzy’s corner, Bob Daisley was not credited on the initial release and Phil Soussan had an accounting disagreement with Sharon. Everyone got shafted by an Arden.

In 2013, Black Sabbath released 13, their first album with Ozzy since 1978, that also featured the talents of Rage Against The Machine drummer Brad Wilk. Bill Ward said he would not participate until he was offered a “signable contract.” One B.W is out and another B.W is in. Again, someone was shafted by an Arden.

RECORD LABELS

The major labels wanted their artists to have careers. They spent a lot of money to convince the public that they should pay attention to their new artist or the latest release of an existing artist.

The marketing was from the label down to the streets. The labels had so much power and they set the bar. Either a band was signed to a label or they didn’t matter. Major labels were plentiful and the most powerful person in the music business was the Record Label head. Artists could live off the money from their record deal as people had to buy the expensive record to listen to it. Because it was expensive, we played it over and over and over again and eventually became a fan.

Now the marketing is from the streets and the record labels want the hit singles. They have shareholders to please, a board to please and all the label heads are interested in bonuses and short term profits. There is no long term vision anymore as the Record Labels do not have the same power.

The major labels have been reduced to 3, with Sony, Universal and Warner Bros.

In 1986, record companies were cool. In 2013, HBO, Netflix, Showtime, Facebook, Apple, Samsung, Twitter and Amazon are cool. 

 

LIVE

In 1986, all the acts did the arena and stadium tours because demand was high. If a band opened for a major act, they believed they had made it. The public discovered new acts when those acts opened up for our favourite bands. Look at the list below;

Metallica and Ratt opened up for Ozzy Osbourne.

Anthrax opened up for Metallica.

Marillion opened up for Rush.

 

Loverboy opened up for Van Halen.

King Kobra, White Lion and W.A.S.P opened up for Kiss.

 

W.A.S.P also opened up for Iron Maiden.

Cinderella opened up for Bon Jovi in the U.S and Queensryche opened up for Bon Jovi in Europe.

 

Queensryche also opened up for AC/DC.

Cinderella also opened up for David Lee Roth.

Honeymoon Suite and Glass Tiger opened up for Journey.

Dokken opened up for Accept.

Keel opened up for Dio.

Krokus opened up for Judas Priest.

Now only the classic rock acts of the Seventies and Eighties can sell out the arenas and the few modern superstars. The majority of acts play the club circuit. If bands have a small hard core fan base, they can raise enough money to make an album and own everything about themselves. No one cares who the opening band is.

RANDY JACKSON

In 1986, he played bass with Journey. He appeared on the Raised on Radio album and also toured with them. People judged him on his abilities.

In 2013, he is a judge on American Idol.

CHARTS

Back in 1986, the charts meant everything and albums sold in double digit millions. Slippery When Wet from Bon Jovi went to Number 1 for 1 week in October and then it re-appeared at number 1 for 7 weeks in 1987.

Now the charts are useless and artists are lucky to sell a million units. There are a few, like Adele that go into double digits. Bon Jovi’s What About Now went to Number 1 for 1 week and it didn’t reappear again.

ANTHEMS OF A GENERATION

In 1986, we had Addicted To Love from Robert Palmer, Sledgehammer from Peter Gabriel, Dreams from Van Halen, Livin On A Prayer and Wanted Dead Or Alive from Bon Jovi, Peace Sells from Megadeth, Battery from Metallica, Raining Blood from Slayer and The Final Countdown from Europe.

In 2013, nothing lasts.

THE MUSIC BUSINESS 

In 1986, it was all about the music and if a band was all over traditional media, it meant they had traction and that people would be hearing their music.

Now, our favourite bands are playing to the masses who just don’t care and now it is all about marketing. Look at the marketing campaign for the new Dream Theater album. It looks like the label is trying to monetize every little bit of it. If a band is all over traditional media, it doesn’t mean that they have traction and it doesn’t mean that people have heard their music.

In 1986, everything was expensive and the cost of music was different at every store. Due to the high prices of music, everybody had a little bit of it. We had to buy it to hear it, or we used to tape it of someone who purchased it.

Now, music costs the same everywhere, and it’s cheap and everybody has more than they want. Music is available to hear for free, whether on YouTube or streaming music services like Spotify.

In 1986, albums from our favourite artists would normally come out every two years. Due to this lack of new material, music was scarce, so when we purchased albums we played them to death. We became fans by over playing the music we purchased as it was all about the music.

Now, music is released constantly and it is plentiful. Due to these riches of new material, we don’t spend as much time with the albums we purchased. We become fans by looking for the song that grabs our attention on the first listen.

LADY GAGA

In 1986, Lady Gaga was born. In 2013, Lady Gaga is just Born This Way.

METALLICA

In 1986, Metallica released Master of Puppets and lost bass player Cliff Burton in a bus accident while on tour.

In 2013, Metallica will be released Through The Never a live/concert film and will be losing a lot of money when it doesn’t set the world on fire.

MEGADETH

In 1986, Megadeth released Peace Sells.. But Who’s Buying, which in their case, everyone was buying.

In 2013, Megadeth released Supercollider and no one was buying.

KISS

In 1986, Gene Simmons from Kiss produced and co-wrote songs for the Black N Blue album, Nasty Nasty, that had a certain Tommy Thayer on guitars.

In 2013, Kiss released Monster, that has Tommy Thayer on guitars, as well as lead vocals on one song and a major co-writer of material.

STRYPER

In 1986, Stryper released To Hell With The Devil.

In 2013, Styper will release No More Hell To Pay. It looks they still have hell on their minds.

SLAYER

In 1986, Slayer reigned in blood.

In 2013, Jeff Hanneman’s reign ended. RIP.

QUEENSRYCHE

In 1986, Queensryche was one band that released the a superior album in Rage For Order.

In 2013, Queensryche are two seperate bands that ended up releasing two inferior albums in Frequency Unknown(Geoff Tate version) and Queensryche (Todd LaTorre version).

The fans are screaming for order.

CINDERELLA 

In 1986, Cinderella released Night Songs and proved to the world that they are nobody’s fool.

In 2013, Tom Keifer the singer from Cinderella released The Way Life Goes, an album 9 years in the making with a song called Fools Paradise.

VINNIE VINCENT

In 1986, Vinnie Vincent invaded the charts, with a point to prove.

In 2013, Vinnie Vincent is …..

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