Music

Who Should Be Credited For What?

As a guitarist, I more or less write a whole song from start to finish with completed lyrics and melodies.

When I was in bands, I would bring the song to the band and we would start jamming it. In the course of the jam session, the drummer comes up with a bass drum pattern under the current riff, so the second iteration I decide to syncopate the current chords with the pattern. Does that mean that the drummer now deserves a song writing credit?

The singer doesn’t like the chorus melody and suggests that we tweak it a little bit to suit his style. We try it out and it works. I don’t like it, however the band’s harmony is more important than my ego. With the vocal melody change, the underlying riff now needs to change as it sounds too busy. So instead of playing the busy riff, i move to just standard chords. Does that mean that the singer now deserves a song writing credit?

On both occassions the changes happened within the context of the song that I submitted. No new music was brought in and no extra lyrics got written.

The bass player locks in with the syncopated drum/guitar groove and suggest that we do that again for an interlude. The song didn’t have an interlude, so we try it out and it works well. It grooves. Does that mean that the bass player now deserves a song writing credit?

The above examples are all different scenarios that happen within a band and it those scenarios in the end that lead to court cases when bands break up or fire members.

There is always a main songwriter in each band. That is why in Motley Crue you see a lot of songs written by Nikki Sixx. Iron Maiden have Steve Harris. Skid Row has Rachel Bolan. Zebra has Randy Jackson. Badlands had Jake E Lee as the musical force and Ray Gillen as the lyrical force. Same as White Lion. Vito Bratta was the music man and Mike Tramp was the words man.

In the majority of the cases, the original song writer will be listed as the song writer. There could be a band agreement in place here that distributes monies earned from the songwriter to the other band members in relation to licensing royalties.

For example, “This Is A New Song” has Member A listed as the main songwriter and all royalties, licensing and publishing go to Member A. Member A has a band agreement in place that states that Member A needs to distribute 30% of those monies to the other three band members. So if the band has four members, Member A will get 70%, Member B will get 10%, Member C will get 10% and Member D will get 10%.

Then Member D gets fired or just leaves. The band agreement is renegotiated to include Member E who takes up the percentage of Member D.

When a band member leaves or is fired, they are angry. They feel betrayed. They want payback. They want recognition. So what do they do. They start legal proceedings. They start to claim they should be credited as songwriters. They start to claim mismanagement of monies and how they have been underpaid. They start to claim that “This Is A New Song” was their idea and that Member A took that idea from them.

For example, should Sting take all the Puff Daddy royalty monies? Apart from Puff Daddy lifting the chorus vocal melody, it is the Andy Summers guitar riff that is heard throughout his version. Granted, that the guitar riff is based on Sting’s chord structure. Maybe there needs to be a bit more common sense used for licensing arrangements if pieces of music are sampled.

I am currently listening to the Lynch Mob album called “Wicked Sensation”. It is a great album and it involves some of the best work of the guys involved. A look at the album credits shows that all the music was done by George Lynch. This is what bass player Anthony Esposito had to say about the song writing sessions that took place in an interview on the Metal-Rules website;

“George plays the way George plays and there are always little turnarounds that he’ll always throw in. Oni [Logan] is a genius at taking little things, like “Do that little lick, George. Give me that.” and making that the verse. … Oni’s very talented with that; you can hear what Oni did to George. My argument is that George goes around telling everybody that he wrote all the music, listen to every record George did after that and it doesn’t come close. WICKED SENSATION was completely a band effort and the reason why it came out so great is you had [Wild] Mick [Brown], Mick is like the king of the chorus, he writes these big choruses, these hooks, he’s like a Beatle guy. It was all of our colours and I’m the dark guy, I was always like the punk rock guy. I think I brought in the dark textures like “For a Million Years” and “Hell Child” that are like dark, you know, because Dokken wasn’t dark, Dokken was “foofoo”, with a great guitar player. Lynch Mob had none of that, it’s all the elements of the four of us and that made that record so awesome because it wasn’t just one guy writing it all.”

So let’s use Lynch Mob as an example.

George Lynch comes in with music. Let’s just say that it just riffs. No song structures, just riffs. Oni Logan picks out the bits that he wants and he writes vocal melodies to those riffs. So the music is created by George Lynch and the lyrics/melodies are created by Oni Logan. However, those initial riffs from George Lynch are just that, riffs, so the song is arranged by Oni Logan, as he was making the call on which pieces of music to use for verses and choruses. So should be another credit for ARRANGEMENT. If that is the case the credits would look like this;
MUSIC – LYNCH
LYRICS – LOGAN
ARRANGEMENT – LOGAN

Another way is that George Lynch comes in with the music, all arranged in an intro/verse/chorus fashion. Oni Logan writes the lyrics to the Lynch’s arrangement. If that is the case the credits would look like this;
MUSIC – LYNCH
LYRICS – LOGAN
ARRANGEMENT – LYNCH

Another way is that George Lynch comes in with the music, all arranged in an intro/verse/chorus fashion, however Oni Logan re-arranges the order of the riffs. The verse riff becomes the intro, the chorus riff remains as the chorus and the intro becomes the verse riff. Mick Brown then makes the chorus the pre chorus and a asks George Lynch to come up with a riff to suit his vocal melody. If that is the case the credits would look like this;
MUSIC – LYNCH
LYRICS – LOGAN, BROWN
ARRANGEMENT – LYNCH,LOGAN, BROWN

Another way is that George Lynch comes in with the music and the lyrics with vocal melodies all arranged.If that is the case the credits would look like this;
MUSIC – LYNCH
LYRICS – LYNCH
ARRANGEMENT – LYNCH

In my view there needs to be a rethink here. How is the ORIGINAL CREATOR going to be credited? They are the ones that spent time in solitude coming up with musical ideas and the lyrical ideas before presenting it to the band.

Dee Snider is credited as the songwriter for Twisted Sister. He has a contract with Jay Jay French, where 20% of the publishing income goes to Jay Jay French. Should he have that contract? What about when the band goes through the process of jamming on Dee Snider’s mouth ideas.

The bottom line is this; if the original band stays together and it’s always smooth sailing and monies are paid on time and honestly (without any creative accounting) no one really cares who is credited. However as soon as band members leave and are replaced it starts to get messy.

Expect dirt like this to come out with Adam Duce’s case against Machine Head.

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A to Z of Making It, Music, My Stories, Stupidity

Cervello – A Great Band That Is No More. Find Out What They Could Have Done Different.

I just heard Cervello’s debut album (released in 2011) today and I liked it. I wanted to find out more information. So what do you do in 2013 if you want to find out more information.

You go onto Google and type in Cervello. The first link is an Italian progressive band from the Seventies. WTF. This doesn’t look like the modern rock artists that I am hearing. It’s not looking good so far. Clicking on Facebook and Twitter pages, I finally get some information.

Before I get to commenting on the information, I want to point out that their web presence is abysmal. Putting all of their faith in Facebook and Twitter as their only web strategy demonstrates that the online world was just too hard for the band to participate in. In this day and age, your online presence is everything. Even the website wasn’t updated.

I suppose with a Facebook post from February 2, 2013, that states the following, I understand why;

We have some sad news to share… Cervello as a band has ceased working together. We’ve had a blast! It’s been tuff some times, but always fun. We want to thank every single one of you for your support. For the kind words! For rocking out at our gigs! For helping us spread our music!

We would also like to sincerely apologize to everyone that had planned to see us tomorrow. If it was possible, believe me, we would have done the gig.

Much Love
Cervello

Then there was a follow up comment (it was in Swedish, so I used Google to translate it) to the post;

Due to internal problems so this was probably the best solution to end. Sorry to disappoint you, and having to set up a cruel gig tomorrow but I can say that you will see more of me.

That was from vocalist/guitarist and founder, MICHEL BAIONI. He is from Stockholm, Sweden and was originally a drummer. 

The first thing I want to point out is that the album is solid. It is a very good rock album. In 2011, the competition was fierce for listeners attention. Cervello’s self-titled album had to compete with the following releases;

  • Evergrey – Glorious Collision
  • Sixx AM – This Is Gonna Hurt
  • Red – Until We Have Faces
  • Machine Head – Unto The Locust
  • Five Finger Death Punch – American Capitalist
  • Times Of Grace – The Hymn Of A Broken Man
  • Whitesnake – Forevermore
  • Art Of Dying – Vices And Virtues
  • Trivium – In Waves
  • Dream Theater – A Dramatic Turn of Events
  • Ten Second Epic – Better Off
  • Madina Lake – World War III
  • Black Veil Brides – Set The World On Fire
  • Crossfade – We All Bleed
  • TesseracT – One
  • Redlight King – Something For The Pain
  • Egypt Central – White Rabbit
  • Daughtry – Break The Spell
  • Disturbed – The Lost Children
  • Megadeth – Th1rt3en
  • James Durbin – Memories of a Beautiful Disaster
  • Casting Crowns – Come To The Well
  • Stealing Eden – Truth In Tragedy
  • Drought – Untapped
  • In Flames – Sounds Of A Playground Fading
  • Plan Three – The Signal Part 1 (EP)
  • Seether – Holding Onto Strings Better Left To Fray
  • Reckless Love – Animal Attraction
  • Protest The Hero – Scurrilous
  • Rev Theory – Justice

So without any real web presence the decks were stacked against Cervello from the outset. What could have they done different?

They needed to provide a digital service to their fans. Music is a business and it needs to be treated like a business. Each band needs to compete against other bands for listeners attention.

What was the plan for the album? What was the plan if the album exploded? What was the plan if the album didn’t explode? How would they define if the album was a success? Would it be sales, likes on Facebook, YouTube views or Spotify Streams. Would it be attendances at live shows?

What was the plan for their online presence? Who will maintain it constantly, who will measure it and who will improve it? What was their Search Engine Optimisation (SEO) strategy and marketing campaigns?

They released their album in October 2011 and by 2013 it was all over. They were formed in 2008 by Michel Baioni (vocals/guitars) and his brother Antonio Baioni (drums). 

They joined Facebook in May 2009. It wasn’t until June 2012 that Twitter was synced up with their Facebook posts.

Anyway they only had two Facebook posts in 2009.

Then on January 26, 2010, they posted that they are sound checking at Cosmos Studios and two days later they are recording drums for their debut album. WHY is the question? Based on their presence online, what demand was there for a debut album? Did they use their MySpace metrics for that decision? Was it their record labels decision?

Next Facebook post happened in April 13, 2010, with a preview of the new single. It only got six likes and 1 comment. Again, this should have been ringing alarm bells within the band. 

Next Facebook post was on July 1, 2010. It said that the band had finally started mixing the album and that it sounds awesome and that the band can’t wait for the fans to hear it. That post got 3 likes and 1 comment.

Hearing that album in 2013, it is a great sounding album, however the lack of fan interaction with the band should have told them that the strategy of releasing 10 songs at once was all wrong. We live in a singles world. Look at Gotye. He is living off the sales of one song.

Then on July 8, 2010 they posted another post in Swedish, that more or less said something like “We know that we have not been heard from much recently, however we are far from dead and that during the spring they recorded their debut album.” 6 likes and no comments. Again, fan engagement was minimal. 

On September 7, 2010 they posted a message saying that they are supporting Ed Kowalczyk the following day. WOW. They are playing a show the next day and are promoting it a day before.

You get the drift of their social media presence, which is a shame as they really delivered a great slab of music, that should have been released differently and marketed with a strategy.

If a band wants to have their name out there, they need to get it out there themselves. The record label is not interested and it doesn’t know how to break a band in this age. If the labels knew anything about the internet, they would have signed up the Napster technology instead of taking up arms against it.

Any new album’s form the entry point to everything else. Any album that has legendary producer/writer Max Martin as a co-writer for ‘Cause I Am’, and John 5 from Rob Zombie as a co-writer on ‘First Time’ deserves more attention.

It’s a shame that Cervello didn’t hold it together. The modern music paradigm is to create great music now and expect to be paid for it much later in the future. However to capitalise on it, you need to remain together. You need to outlast the competition.

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