In Australia, Channel 10 (one of our free to air channels) is bleeding money and it needs an investor to pay off its debt, otherwise it will cease to operate.
The first problem with channel 10 is that it doesn’t have a large sporting code on its books like Channel 9 and 7.
The second problem is it shows its news at 5pm. Seriously who is home by 5pm to watch. Most people are still at work and don’t get home by 6pm at the earliest. And if some people do finish earlier and they have kids, there is a very high chance they are with their kids at some sport and get home after 6pm. Even singles and couples will be doing something at 5pm.
The third problem is the majority of people don’t really care about its hit show “The Project” but the station believes people do as it’s got no idea how to really track its reach. Data is king these days and Channel 10 has none of its own.
The fourth problem is its own content. You cannot operate a business without your own content as it’s drawcard. Ask Netflix or even HBO.
The last problem and one that all free to air stations have is they all operate under old business models that used to work before.
There are many other problems and according to Village Roadshow boss Graham Burke, a puppet to the MPAA lobby group, piracy is the reason why Channel 10 is going under.
But wait, it gets better.
Burke links the piracy of movies his organization was responsible for back to Channel 10.
So let me get this straight. Movies that leaked on the internet many years before the movies got licensed to Channel 10 is the reason why the station is losing money.
Seriously what the….
Burke believes that an audience exists many years later for movies to be seen on free to air TV with ads.
Umm, no it doesn’t exist.
Did it ever occur to Burke that people have already seen these movies legally or maybe own a copy of the DVD or BluRay?
And Burke is meant to lead the movie business into the new age. By denying the new age exists and trying to get back the old age.