What do the current Billboard charts tell us. On the Rock and Metal chart we had the following list for last week;
1. Korn – Paradigm Shift (1 Week on The Chart)
2. Alter Bridge – Fortress (1 Week On The Chart)
3. Cage The Elephant – Melophobia (1 Week On The Chart)
4. Stone Temple Pilots with Chester Bennington – High Rise (EP) (1 Week On The Chart)
5. Avenged Sevenfold – Hail To The King (7 Weeks On The Chart)
6. Dance Gavin Dance – Acceptance Speech (1 Week On The Chart)
7. Metallica – Through The Never (Soundtrack) (3 Weeks On The Chart)
8. Five Finger Death Punch – The Wrong Side Of Heaven And The Righteous Side Of Hell: Volume 1 (11 Weeks On The Chart)
9. Dream Theater – Dream Theater (3 Weeks On The Chart)
10. Rush – Vapor Trails: Remixed (2 Weeks On The Chart)
11. Asking Alexandria – From Death To Destiny (10 Weeks On The Chart)
12. Skillet – Rise (16 Weeks On The Chart)
13. Volbeat – Outlaw Gentlemen & Shady Ladies (27 Weeks On The Chart)
14. Black Sabbath – 13 (18 Weeks On The Chart)
15. Bring Me The Horizon – Sempiternal (27 Weeks On The Chart)
Imagine Dragons – Night Visions (58 Weeks On The Chart)
So the above charts show me a few things:
1. That the fans love new music. There are 5 albums that have their first week on the charts.
2. After a week, if that new music is not great, we move on very quickly. Dream Theater is suffering this fate.
3. If that new music is great, we spread the word and the album hangs around in the “charts”. Avenged Sevenfold, Five Finger Death Punch, Skillet and Volbeat are a few bands that are hanging around.
4. If you create a group of songs that connect, expect to be hanging around for a long time. Imagine Dragons is one such band.
5. Artists need to adapt their business practices. Instead of spending months on an album, just to see it fade away within 6 weeks, they should be releasing more frequently. It doesn’t have to be original songs all the time. It could be acoustic versions, cover versions, unique live versions, blog posts and so on.
6. Here today, gone tomorrow is the modern paradigm. Artist need to adapt, so that they are here today, everyday.