A to Z of Making It, Music, My Stories, Piracy

The Good Way and The Bad Way

So if I pay $120 for a Spotify Premium account, it means that i can listen to a lot of songs. If I pay $120 worth of songs from iTunes in Australia, I can only listen to 70 songs. In Australia, we are charged $1.69 for a track. As a fan of music what is the better option.

However, for the artists that were doing well under the old record label controlled system, then Spotify and iTunes is probably not for them and they should retire.

For the larger group of artists that didn’t have the six winning lotto numbers in the record label lottery, then Spotify is the leveller. Spotify is changing the distribution of wealth within the music business. 

For the artists that don’t like the new way they can then go back to releasing their albums with the following advertising from the Nineties;

 

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Scott Ian from Anthrax can get his fans to go to all of the stores mentioned above. I trust that none of them are around anymore. It wasn’t piracy that killed them off, it was new technologies and bad business models.

The major chains all could have innovated, however they didn’t. Steve Jobs and Apple did. Daniel Ek and Spotify did.

In relation to the record labels. Imagine all the poor artists that were on Geffen Records in 1992. Talk about Geffen hedging their bets. That flyer is promoting Guns N Roses and Roxy Blue (Hard Rock) vs Nirvana (Grunge) vs White Zombie (Industrial Groove Metal). Guess we know who was the loser overall. Hard Rock.

The internet has enabled artists to reach out to wider and different communities than they could in the past. Previously, artists had to connect with people nearby and wait on the record label to spread the word.

However in 2013, many more artists are able to connect and build a fan base by finding and bringing together a unique fan base that is right for them and them alone.

Protest The Hero just did it with “Volition” and their Indiegogo campaign.

Coheed and Cambria did a great job with “The Afterman” releases.

Digital Summer is doing a great job at it as a DIY artist.

Marillion started it off in 2001. With everything there has to be a leader and for fan funding, that leader was Marillion.

The purpose of music is not to make people rich. It was always about the social bonding. If an artist can accomplish the bonding part, then the artist is giving the fan a reason to buy. It is human nature to reciprocate, to acknowledge value.

All those artists complaining, that they are losing, is because they are obsessed with the money they are losing. They have no one to blame but themselves. They are losing money because they no longer are making connections. They are just offering a piece of music up for sale without any connections and relationships. That is the bad way.

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