A to Z of Making It, Music, My Stories

Changes

Love him or hate him, one thing is certain. Nikki Sixx is a lifer in the music business and once he and Allen Kovacs got back control of Motley’s catalogue in the late 90’s, they went about reinventing his image and persona, until he became bigger than the rest of the Crue guys combined.

Sixx A.M. released “The Heroin Diaries” back in 2007. The album along with the book was an instant purchase because Crue was my favourite band in the 80’s. Their attitude, their pop choruses, the street life lyrics and their simple but effective riffage all connected with me. And even though I had many different guitarists’ as influences, Crue showed the world that you don’t have to be the most gifted musicians to write effective songs that connect.

The 10th year anniversary edition of “The Heroin Diaries” came out today, so I’m giving it a few spins. And you know what; it stands the test of time. It’s a pretty good album. My favourites still are “Life Is Beautiful”, “Accidents Can Happen”, “The Girl With Golden Eyes”, “Van Nuys” and “Pray For Me”. The first three songs I mentioned also get a 2017 treatment.

Man, 10 years is a long time in music. You could be here and then you could be gone. You could be the star of the scene or then you could be forgotten.

Think about it. In 1989, the Crue released “Dr Feelgood”. By 1999, the Crue was creatively non-existent. But that was back in the era of when the record labels controlled the industry.

The internet has given bands a longer life span. Yes, the net has created so much noise, which makes it hard to rise above, however the internet and piracy to a large extent has spread the music of bands to every single corner of the world. Which means that someone right now is listening to an artist they’ve never heard before. Changes are a-happening.

In 2007, Avril Lavigne had the best-selling record globally. She hasn’t released anything since 2013 and you don’t even hear about her in the news. But once upon a time she was everywhere. She might be the star again. There’s no reason why she shouldn’t. Fall Out Boy had the best-selling album in the U.S in 07 however Fall Out Boy has the rock work ethic and they have been consistently putting out new product since then. They have a new one coming in 2018. Some of it sticks and some of it doesn’t.

The TV show that was popular in 2007 is not here anymore and the pirate sites you visited to get your content fix are gone and there is a high chance you are paying monies to a streaming service. Because in the end, that’s all we really wanted, access to products. Not ownership. Changes are a-happening.

In 1997, used to be the sale was the transaction. In 2007, the label still saw the sale as the transaction because that’s all they knew but it was an irrelevant metric. In 2017, the label still sees that sale as the transaction. However, it’s the listen. While society and consumerism has changed at a rapid pace, the labels and the charts are still stuck in an old paradigm. If you don’t believe me, check out the news stories on how the algorithms for the Billboard charts are changing yet again. First they changed to count something like 1200 streams as a sale. Now they are changing again to weight listens from paid streaming services higher than freemium listens.

Seriously WTF.

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