Ryan Downey over at Stream N Destroy goes to some lengths to track what is hot and cold in the world of rock and metal and all the different sub genres that fall within.
The below Zombie and Queen stats are from his latest email blast, which can be read online here.
Rob Zombie, The Lunar Injection Kool Aid Eclipse Conspiracy
24,700 Album Units (Nuclear Blast Records)
Released: March 12, 2021
20.6k Album Sales, 2400 Song Sales
2.5M Song Streams this week
18,800 Album Units (Hollywood Records)
Released: July 13, 1973
54 Album Sales, 8k Song Sales
23.2M Song Streams this week
Check out the anemic album sales from Queen versus the song streams. 54 physical album sales vs 23.2 million song streams. This is why music and the catalogues of artists are becoming so valuable. People and especially investors have real data as to who is listening to what. Get people listening on streaming services and it will pay forever. And if you ain’t getting a slice of those payments, we’ll your deal needs to be renegotiated.
Once upon a time, when streaming started to be taken seriously, the record labels and Billboard had no idea what was hot or number 1. The Billboard charts didn’t correlate to what was played the most on streaming service. In other words the labels and Billboard were out of touch. So Billboard decided they had to bring streaming into the Charts equation and made their charts more like a mathematic assignment.
But at least the charts are now taking streams into account by using 1,500 streams as an album sale or unit. I still think it’s wrong to try a fit something new into an old metric, but hey what do we fans know.
Song sales also add up to album sales. 10 songs equal an album.
In Queen’s case, there is enough activity for those 23.2 million streams and 8K song downloads plus 54 album sales to equal 18,800 units.
Compare Queen’s numbers to Rob Zombie’s first week numbers.
There are 20,600 physical album sales from RZ versus 54 for an album released in 1973. While record sales will give people an instant quick payday and some bragging rights about charting, it’s streaming that will show if anybody is listening after the hype of the album release.
You would expect based on evidence right now, that RZ fans will be listening to his music in 40 years’ time. But will he keep replenishing his fan base enough to keep the streaming numbers. Because replenishing the fan base is the key to long term survival.