Week 2 sees Bon Jovi’s What About Now (aka What About Its Over) slip from Number 1 to Number 7. Sales of 101,000 units in week one to sales of 29,000 units in week 2. This is what happens when you deliver a crap album to your fans. Yes we will buy it (like I have), so that I have it in my collection, but we wont sing its praises. And apart from your hardcore audience, that is all you have these days.
They should take a note from Mumford and Sons who after 26 weeks on the chart are still moving 27,000 units of their album Babel. In total, Babel has sold 2,122,000 copies. How many copies will Bon Jovi be moving in 26 weeks times? Babel knows who their audience is. They are users of social media, they tour relentlessly and they actually meet and greet their audience the way a band should, without a list of DO NOT’S, which is what Jon Bon Jovi has for his meet and greets.
Another band that is in the Top 10 is Imagine Dragons and their Night Vision’s album is moving 29,000 units after 29 weeks on the charts.
I really hope JBJ will pull his head out of his arse and get back to what he did best. Find good songwriters to deliver a rock record. Use James Michael, DJ Ashba and Nikki Sixx from Sixx AM, get John 5 into the mix, fly to Sweden and get the dudes from The Night Flight Orchestra. Think outside “the circle”. Get Kevin Churko involved or Howard Benson. Get Vito Bratta out of retirement to write songs. He is another Jersey kid.
Leave Billy Falcon, Max Martin, Marti Fredricksen, Desmond Child and John Shanks behind. They are all out of ideas. In saying that i was impressed with the Desmond Child and John 5 track The Monster Is Loose for the Bat Out Of Hell III album.
You are a 50 + rock singer. That means you are no longer a teenage girls fantasy. So don’t try and be one. Get back to basics, get back to the Slippery When Wet mentality, where you are hungry once more to deliver an album that will stand the test of time.