Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories, Unsung Heroes

1983 – V – The Midnight Madness Script Is Built To Destroy While The Victims Of The Future Cry A Jesters Tear

Prior to MTV, we had radio in many different formats. Rock stations played rock, metal stations played metal late at night, top 40 played top 40 and so forth. But MTV played everything and suddenly a monoculture was created. Without warning, AOR was fighting with hard rock, glam rock, metal, hip hop, dance and every other format for people’s attention. And like all changes, some people win and some people lose.

The once trusted filter known as the Radio DJ was replaced by the MTV DJ. However in time, MTV became a PR machine with songs pre-programmed to suit those who paid the most. So we doubled down to the music magazines to be our filters and tell us what’s good.

For me it was;

  • Faces, Hit Parader and Circus up until 1988.
  • Guitar World from 1986 to current day.
  • Guitar For The Practicing Musician from 1987 to when it was absorbed by Guitar One and then until Guitar One was absorbed by Guitar World in the early 2000’s.
  • Metal Edge between 1989 to about 1998.
  • RIP for a few years around 1989 and 1990 and I think it also went bust.
  • Hot Metal (an Australian mag) from 1989 to when it ended and in the early 2000’s Metal Hammer became a filter.
  • Kerrang was another mag I purchased here and there.

But when the internet came and took our attention, changes happened again. Suddenly, our filters couldn’t be trusted anymore, because they had to compete with the noise. Instead of focusing on long form journalism, they focused on page visits and crappy articles.

So who do we trust in 2017?

Do we trust the playlists of the streaming service?

  • Spotify’s music playlists feel like they are based on which marketing team pays the most.
  • Who makes them?
  • Is it an algorithm or an actual person?

We live in an era where everyone wants to be a star however the creators of these playlists are unknown. If the streaming company wants us to trust these filters, shouldn’t we know who makes the lists?

Do we have any filters these days to believe in?

When I started writing what 1983 meant to me, I thought it would be easy as I had a lot of good music to write about. And that proved to be the problem. Here are parts 1, 2, 3 and 4.

Say hello to Part 5 and I still feel I am scratching the surface with this year. Maybe once I am done, I might go and do some stuff on the 60’s and 70’s music that made its way to my ears during the 80’s and 90’s. It would be much quicker than the 80’s.

Night Ranger – Midnight Madness
For some insane reason, “Midnight Madness” is not on Spotify. Actually, apart from “Dawn Patrol”, the whole commercially successful period of the band is not on Spotify.

Maybe some of those albums are close to an RIAA certification and they want to get there with sales, not streams. Maybe they are in dispute with the label over how they should be paid, like Def Leppard. Whatever the reason is, the legitimate paying fans get ripped off again, while the whole Night Ranger discography is on YouTube and pirate sites for free. It’s a typical recording industry story. The enemy is the service (Spotify) and the public. The majority of music consumers don’t want to own music. Access is king. Hell, people don’t even want to own their homes anymore. Once upon a time, a person who owned their home, ruled. Then the banks lost billions, the economies plummeted, people lost their job and suddenly people’s homes were taken away. And the ones that still own homes have their kids, who are approaching their 30’s, still living with them.

By 1983, Night Ranger went from an opening act to a headlining act with the release of their second album “Midnight Madness” album. And everyone was thinking how the hell did that happen?

He (Michaelangelo) was a promising but little-known artist until he produced the “Pieta” at age twenty-four. People called the “Pieta” pure genius, but its creator begged to differ. “If people knew how hard I had to work to gain my mastery,” Michelangelo later said, “it would not seem so wonderful at all.”
Dan Coyle – The Talent Code

The road is long and heavy in music. Age and experience count. The musical roots of each member goes back to the mid/late 60’s. Jack Blades along with Brad Gillis experienced fame in America with funk rockers Rubicon in 1978, however by 1979, Rubicon was no more. They had to start again. Lucky for them, Kelly Keagy was Rubicon’s touring drummer and the band Stereo was formed.

But Stereo ceased to be when a roommate of Blades called Alan Fitzgerald (bassist for Montrose and keyboardist for Sammy Hagar) suggested they form a rock band. Alan also knew a virtuoso guitarist called Jeff Watson from Sacramento. The band Ranger was formed in 1980; a supergroup of lifers, committed to be musicians.

“Dawn Patrol” came out in 1982, and it got some traction with the single “Don’t Tell Me You Love Me”. As the future looked bright, their record label Boardwalk went under. In the space of half a year, Night Ranger had released their debut album, got traction and then suddenly, they had no record deal.

However, Night Ranger had a believer in former Boardwalk vice-president Bruce Bird, who organised a deal with Irving Azoff to sign the group to MCA. Azoff at the time became chairman of MCA, a position he held until 1989. In the process, Azoff turned the label around. Those MCA losses became profits and Azoff’s skills at finding talent and pairing the talent with other talent to make hit records became the stuff of legend. Night Ranger would be the first signing to Bird’s new imprint under MCA, Camel Records Inc.

“Midnight Madness” came out in 1983. Think about the ages of the guys in the band. Jack Blades is 29, Brad Gillis is 26, Jeff Watson is 27, Kelly Keagy is 31 and Alan Fitzgerald is 34. The overnight success came in the form of the members paying their dues in other bands since the start of the Seventies. They had the experience and the 10,000 hours and in 1983, luck came in the form of music television. MTV would turn club acts into arena acts instantly on the back of a song, and “Sister Christian” along with “(You Can Still) Rock In America” became the songs that launched Night Ranger.

(You Can Still) Rock in America
The album kicks off with this Jack Blades and Brad Gillis composition about going out, having a good time and rocking it all night long. It was Jack Blades response to all of the magazines of the time, stating “Rock Is Dead”.

“I was just sitting around in my hotel room in Springfield, Illinois, in the shadow of Abraham Lincoln’s house, and we were on tour with Sammy Hagar. We were on tour behind our first album, doing the Dawn Patrol tour, and we were with Sammy, he was out playing his Three Lock Box tour, so it was ’83. We were sitting in this bad little Travelodge, that motel that has that sleeping bear with the sleeping hat on top of it. And we had a day or two off, and I went and bought a bunch of rock magazines. And at that time all these magazines were saying, “Rock is dead.” Because we were still coming out of the Cars, and Blondie, and A Flock of Seagulls, and Haircut 100, and Boy George, and all this kind of stuff. And all these magazines were saying that basically rock and roll as we know it – Deep Purple, all that kind of stuff – was dead, and all this new music was coming out. At least that’s what they were trying to jam down everybody’s throat to convince everybody that this is the music you should listen to; the Thompson Twins, the Cure, everything that wasn’t like real rock and roll. But everywhere we were playing with Hagar, it was thousands of people out there and everybody was just rocking and rolling and screaming, and we were just jamming. And I’m like, Man, I don’t get this. Everybody’s saying rock is dead, but as far as I’m concerned, you can still rock in America.”
JACK BLADES 

How do you follow-up this song?

You don’t.

You change tact and go into the melodic AOR Rock format, popularised by Journey, REO Speedwagon and Styx.

Two Jack Blades compositions come next in “Rumours in the Air” and “Why Does Love Have to Change”.

Rumours In The Air
It starts off quietly as the volume swell lick that reminds me of “Cathedral” from Van Halen builds in volume. But it’s the keyboard groove that hooks me in.

Used to call me
By my first name
Now you never even call me at all
Used to say
I was your only flame
It was so simple
I believed it all

We are screwed. Relationships are tough to get and tough to keep going once the initial spark/lust factor dies away.

Now I hear
You’ve got a new friend and lover
Who keeps you warm
On the cool cool nights
There’s a rumor in the air
Don’t seem right

In 2017, there’s a text out there that don’t seem right.

And how good is the keyboard lick after the 1st chorus.

Why Does Love Have to Change

Why does love have to change (x3)

I always dug simple chorus lines.

The old place
Don’t seem the same anymore
Yesterday’s dreams
Lie discarded on the bedroom floor

I understand that the song uses the word “love” in a relationship setting however I didn’t. I connected love with passion. Like a love to be a professional footballer, or a professional musician. And as we grow older, life events get in the way, and we are asking, “why does our love of music have to change?”

Sister Christian
It’s the closer to side 1. The single. The tour-de-force. This is the era of the LP, when sequencing mattered. And for Night Ranger, it was a perfect four punch combination knockout.

This song was not a favourite of mine when it came out, and I’m still not a fan of it because the lyrics fail to connect with me, however I understand it’s place in hard rock and MTV history while the song went on to become the high school prom graduation song that year for millions of U.S kids.

The song is composed by Kelly Keagy about his sister Christy. A demo was recorded for “Dawn Patrol” but it wasn’t used.

Side 2 opens up with two more Jack Blades compositions in “Touch of Madness” and “Passion Play”.

Touch Of Madness
She say’s
“I get high when I want to
Don’t ya think you need it too”
I need a touch, I need a touch of madness

All of the religious leaders in the 80’s got it right, that the youth of the world had been seduced by the devil’s music. We liked to experiment and Mister Juana was a favourite.

When You Close Your Eyes
The big ballad written by Jack Blades, Alan Fitzgerald and Brad Gillis is next.

“I remember we were doing the Midnight Madness album. Kelly had written “Sister Christian” before, but we hadn’t put that on our first album for some reason or another, I don’t know why. So we were doing the second album, we had a bunch of songs done, and I was sitting in the back room of the recording studio, Image Recording, and I started playing this chorus on the piano…I started singing, “When you close your eyes, do you dream about me?” So I showed it to our keyboard player, Fitz (Alan Fitzgerald), and he started banging around with some stuff. And I showed it to Brad (Gillis), and we kind of worked it up with the band, but we didn’t have the lyrics. We recorded the music, and then we didn’t have the lyrics for, I think, several songs. And we were in Hollywood and there was a lot of distractions going on when we were cutting the record; the guys from Motley Crüe were down all the time at our studio, and we were always up at the Rainbow, and always running around. There was a lot going on, a lot of partying, everything like that. So I got on a plane and flew to my parents’ house in Scottsdale, Arizona. I flew there late Thursday evening, and Friday, Saturday and Sunday I just sat around a pool. It was beautiful sunny days, and I sat around a pool where I could just focus with nobody around me, and no chatter going on, no parties. And I ended up writing, finishing up the lyrics to 3 songs, one of which was “When You Close Your Eyes.”
JACK BLADES

Chippin’ Away
Written by Jack Blades and Brad Gillis.

Chipping away
At my heart every day
You got me
Hanging by my window

Musically and melodically it’s catchy, but lyrically it made no connection.

Let Him Run
The album closer, written by Jack Blades, Kelly Keagy and Jeff Watson.

Strap on your safety belt
Blazing in the sky
Thinking of nothing
No disguise

The end of Night Ranger happened with the success of “Midnight Madness.” Suddenly, the band was on the radar of the record label who wanted another “Midnight Madness” so they could capitalise on the cash. It came in “7 Wishes”, a carbon copy of the breakthrough album. Then Bon Jovi blew up the airwaves with “Slippery When Wet” and suddenly the labels wanted Night Ranger to write their own “Slippery When Wet” and to look like Bon Jovi in the process. Two years later, Jack Blades was in a new supergroup with Tommy Shaw and Ted Nugent called Damn Yankees and a stripped down sound and look, while Jeff Watson and Brad Gillis released forgettable shred albums.

Gary Moore – Victims Of The Future
On 6 February 2017, it will be 6 years since Gary Moore passed away.

“My favourite of those is Wild Frontier because it was made just after Phil [Lynott] died. I was thinking about him a lot at the time, hence its Celtic influences. It’s a reflective record, whereas this [picks up Victims Of The Future] is just one of my feeble attempts at heavy rock.”
GARY MOORE

Feeble or not, “Victims Of The Future” is a pretty good heavy rock record.

In the 80’s I never owned any LP’s from Gary Moore, however I did own a few 7 inch singles like “Friday On My Mind”, “After The War” and “Ready For Love”. I also owned a few 12 inch singles (does anyone remember the 12 inch) of “Wild Frontier”, “Out In The Fields” and “Over The Hills And Far Away”. I picked this album up on LP via a second-hand music shop in the 90’s and it was an interview with guitarist Al Pitrelli in 1992 that got me interested.

You see, back in 1992, Al was in Widowmaker. For those that don’t know, Widowmaker was Dee Snider’s second attempt to kick-start his post – Twisted Sister music career. So of course, “Blood and Bullets” hits the streets and the obligatory press and interviews follow. At that time I purchased an issue of “Guitarist” and Al spoke a lot about Phyrgian mode scales in the interview. He referenced Gary Moore a lot and his emotive lead in “Empty Rooms”.

So it was a no-brainer when I saw the album for $2 and the supergroup of musicians recording it. Apart from Gary Moore, you had, Ian Paice (Deep Purple) on drums, Neil Carter (UFO) on keyboards, Neil Murray, Mo Foster and Bob Daisley all contributing bass parts.

The problem with the album to me was the marketing.

The labels in 1983 still had no idea how to market metal/rock acts. Virgin in this case decided the singles to be released as; “Hold on to Love”, “Shapes of Things To Come” (a cover), “Teenage Idol” and “Empty Rooms”. But to me, it should have been the darker political songs, “Victims Of The Future” and “Murder In The Skies” along with “Empty Rooms” as the singles.

But in the end, Gary Moore’s success came because he switched labels. He started off with MCA for “Back On The Streets” and changed to Virgin for “Corridors Of Power” and he remained on Virgin until 1997. He started to have hits because he was allowed to experiment. Virgin Records was originally known in the 70’s for signing progressive rock bands and by the late Seventies/Early 80’s, they had punk rock bands and new wave bands. It was only a matter of time before they started to accumulate hard rock and metal bands and gave them the freedom to do what they please.

And “Victims Of The Future” gave Gary Moore traction but no certifications. They came with the next album “Run For Cover” and continued well into the late 90’s.

Victims of the Future
It’s a brilliant song written by Moore, Neil Carter, Ian Paice and Neil Murray.

Searching each day for the answers
Watching our hopes disappear
Set on a course for disaster
Living our lives in fear
Our leaders leave us in confusion
For them there’s only one solution

Caught in the fight for survival
Trapped with our backs to the wall
Are we just lambs to the slaughter?
Who wait for the axe to fall?
Our world is headed for destruction
Our fate is in the hands of fools

I gotta confess that I plagiarized/stole the whole first two verses for my major art project as it was based on “War”. It was a mixed media project that involved me making a miniature coffin and on top of the coffin, I had the two verses written there, sort of like an Eulogy. Inside the coffin, I had drawings of all things war. Of course, Rattlehead and Eddie made appearances in there as well. Quick call the lawyers.

Shadows of the past,
Victims of the future
How long will it last?
Victims of the future

You would think our leaders would learn from their mistakes or the mistakes from the past, but no, they don’t. It’s just further proof that serial killers go into politics.

Into the verbal arena,
Armed with the lies that they tell
They’re fighting for world domination
Backed by the weapons of hell
Is there no end to all this madness?
Is there no hope for us at all?

Nothing has changed in 30 plus years and nothing will change in 30 plus years, like nothing has changed the last 3000 plus years.

Teenage Idol
It’s written by Moore and lyrically, it’s one of those typical early 80’s anthems, so no surprise that the label decided to release the song as a single.

Never did much good when he went to school
Too many teachers, there were too many rules

Oh yes, those stupid rules from the 60’s, just didn’t gel with the youth growing up in the 80’s.

But when he heard that guitar on the radio,
He knew one day he was gonna be a teenage idol.

MTV replaced the radio and made artists into global stars.

He dumped his chick and he sold his car.
He bought himself a hot guitar.
He joined a band and they cut some tracks.
He hit the road and he’s never looked back, oh no.

And to be honest, that’s how it was once upon a time. Today, they join a band, cut some tracks, build up a social presence so when they play a one-off show, a big crowd is in attendance.

Empty Rooms
It’s written by Moore and Carter and the second song on the album to be over 6 minutes long. This was the song that Al Pitrelli mentioned and man, he was right. The track is lyrical, melodic, it has movements and that lead break from Gary Moore is brilliant, full of emotion and feel. I guess Al Pitrelli was right.

Loneliness is your only friend
A broken heart that just won’t mend is the price you pay.
It’s hard to take when love grows old,
The days are long and the nights turn cold when it fades away.

We spend our lives searching for it, then spend our days working on it and hopefully it will remain forever. But when love takes a walk and never comes back, then those days are long and the nights are cold.

You hope that she will change her mind
But the days drift on and on
You’ll never know the reason why – she’s gone.

Sometimes people just grow out of love. Sometimes their views are years apart from each other. What she wants/desires now, he doesn’t, but probably will in a few years’ time. And when it breaks down and one side walks away without a real good reason, questions are asked as to why.

Empty rooms – where we learn to live without love

So true.

Over at the SongFacts website, co-writer Neil Carter mentions how the scratch vocal track was originally laid down by Glenn Hughes. I wouldn’t mind hearing that demo.

Murder in the Skies
Another song written by Moore and Carter. It’s the opening track of Side 2 on the LP and it’s the third song on the album to be over 6 minutes long.

It’s about those bloody Russian’s shooting down passenger planes. latter being a protest against the Soviet Union’s shooting down of Korean Air Lines Flight 007.

Does history repeat?

Of course it does. In 2014, they shot down a Malaysian Airplane.

The Russians have shot down a plane on its way to Korea.
Two hundred and sixty-nine innocent victims have died

Murder in the skies came without a warning
Murder in the skies, black September morning

Time was running out for everyone,
Flying over the Sea of Japan
None would live to see the rising sun,
Death was following close at hand

It’s a newspaper story. It’s not a single, it’s not a hit, it’s an album cut, back in the day, when artists still experimented with different lyrics.

MSG – Built To Destroy
We all knew who Michael Schenker was from his time in UFO and Scorpions, but none of us could name his MSG tunes correctly because we didn’t own his albums. He wasn’t on MTV and there was no Spotify, no YouTube, no BitTorrent, no internet where we could go and look up his MSG output. Radio in Australia never played MSG. So basically if you didn’t own his albums or know someone who did, it’s like he didn’t even exist.

But he was all over the guitar magazines. Weird that. That’s how I came across him. I am still undecided if his coverage was based on his past glories with UFO or was it due to the emergence of shredders in the Eighties who credited Michael Schenker as an influence.

The first MSG album came out in 1980 and it stiffs in the major U.S market. Japan however was another story for Schenker where his popularity remained high on the back of his Scorpions and UFO contributions.

The second album came out in 1981 and it did nothing as well. Something had to change. Someone had to be blamed. So original singer Gary Barden was fired in 1982 and Graham Bonnet fresh from his stint in Rainbow was hired. Album number 3 came out the same year (along with the Live at The Budokan album) and again, it did nothing. Bonnet was fired and Barden was back in for the tour. And here we are at album number 4. And although it has some great moments, commercially, it didn’t do great numbers. Maybe the problem lay with the lyrical content. Gary Barden went from a broken-hearted singer to a social conscience singer and then to a rock and roll preacher.

Rock My Nights Away

Far from home
Who’s gonna rock my nights away!

Is it about groupies?

I’m Gonna Make You Mine

You said you’d come back again
I never knew exactly when

Is it about the groupie who said she has to get some fresh air and ends up in someone else’s bed or is it about the girlfriend he left behind to go on tour and screw groupies. In case people are not aware, it’s my poor attempt at sarcasm here.

The Dogs Of War

To buy someone’s freedom’ who pays?

A brilliant lyric and so relevant even today. Democracy means that there are winners and losers after each election.

Red Sky

Laughing in the face of destruction
With nowhere to go

In the 80’s, the nuclear bomb scared us, today bio-terrorism scares us.

Rock Will Never Die (Walk The Stage)

So come walk the stage with me tonight
Rock will never die

Marillion – Script For A Jester’s Tear
I had no idea about Marillion until Dream Theater came out with “Images and Words” and Mike Portnoy was interviewed. He spoke so highly of the band, it got me interested. So it was the early Nineties and off I went to the second-hand record shop, where I picked up “Script For A Jester’s Tear”. I actually had my eye on it for a while, because of its cover, but never laid out the $2 to purchase it as there was so much other 80’s music that I needed to have.

The cover, based on idea from lead vocalist Fish and created by Mark Wilkinson, introduced “The Jester” and it is actually a brilliant piece of art.

“It was a struggle to get noticed. We weren’t fashionable. I discovered a long time ago that ‘fashionable’ is for short people. But there was a real arrogance about us: ‘We’re gonna make it.’”
FISH – Marillion

I was literally blown away by the moods and how they made songs that didn’t really have a VERSE – CHORUS structure into a cohesive statement of emotions and melodies.

Script For A Jester’s Tear
It’s the middle section of the song that gets me, from about 2 minutes to the 4 minute mark. It has a cool verse section, with a really good lead break and it segues back to the same verse section before the lead. The mood in the section always nails it for me.

So here I am once more in the playground of the broken hearts
One more experience, one more entry in a diary, self-penned
Yet another emotional suicide overdosed on sentiment and pride
Too late to say I love you, too late to re-stage the play
Abandoning the relics in my playground of yesterday

I’m losing on the swings, I’m losing on the roundabouts

Seriously, how good are the lyrics, the imagery, the metaphors.

I never did write that love song, the words just never seemed to flow

Lead singer, Fish had decided that Marillion would become his first love, so it was no surprise his love life suffered.

He Knows You Know
Listening to Marillion is an experience, because they didn’t sound quite the same like other bands and you can hear them testing limits with their song structures, lyrics and vocal phrasing.

What a hallucinating guitar riff to kick off a song about drug use and the views of the older generation of the time towards drug users.

Light switch, yellow fever, crawling up your bathroom wall
Singing psychedelic praises to the depths of a china bowl
You’ve got venom in your stomach, you’ve got poison in your head

And when that Rush inspired synth lead comes in at 2.30, the mood alters again. It’s simple, moody progressive rock, a style that Dream Theater used to great extent for Images and Words.

Chelsea Monday
The keyboard riff sets the mood on a song about fame or dreaming of fame.

Patience my tinsel angel
Patience my perfumed child
One day they really love you
You’ll charm them with that smile
But for now it’s just another Chelsea Monday

And then the solo kicks in and it’s Dave Gilmour-esque. The lead guitar notes and phrasing from 3.25 to 3.38 is brilliant.

Thanks for reading.

I guess Part 6 of 1983 will be coming up soon.

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A to Z of Making It, Music, My Stories, Unsung Heroes

Music Is All About Change

The new music industry is all about change.

Do you think that if you pull your music from Spotify that it is not available on YouTube with ad support (which means income) and with no ad support (which means no income).

The new music industry is about exploring different business models and seeing which one works for you.

Black Veil Brides had a Pre-Order pledge campaign for their new album and the perks on offer just kept on getting sold out. First week U.S sales are anaemic at 29,925 however does that mean that the album is not popular or that it is not a success. Go on YouTube. The BVBArmyVEVO account shows 2,206,786 views for the “Heart Of Fire” video, 1,208,958 for the “Faithless” audio and recently a clip went up for the ballad “Goodbye Agony” and that has already accumulated 464,059 views. Compared to their big song “In The End” with 36,560,728 views, you can see that the fan base is experiencing the band in many different ways. In this case, the band and their team (record labels, managers, accountants, lawyers and publishers) are making money from the Pledge Campaign, YouTube views, streams on other services, physical sales, mp3 sales and radio plays.

Coheed and Cambria had a vinyl remastered re-issue of “In Keeping Secrets Of Silent Earth” which sold out its first pressing and then they went on a sold out commemoration tour of the album. They are remaining relevant even though their last album came out in February 2013. For them, 2014 was all about touring, vinyl sales, special edition live box sets and merchandise.

Basically new business models from bands are reshaping the way music is marketed and distributed. There are countless new artists emerging and there are countless new ways for fans to listen to those artists.

The music industry of the past consisted of great control. Distribution in those days consisted of record stores. Technology has made way for new opportunities, thus creating new models. The internet has eliminated a lot of past costs within the music industry; this goes for the way music is recorded, the format of music, the marketing, and especially the distribution outlets. New models have taken away the control aspect.

Digital Summer recently asked a Facebook question to their followers about how does everyone find new music. They wanted to know how their fans had heard of them and where they usually hear new music they like? I went through the comments and grouped them into categories.

Radio like Sirius XM Octane, local terrestrial stations, Pandora, Slacker Radio, iHeart, etc got 137 votes for 26%. At this point in time radio is still the best way to get your music out there. However it is the Live show that seals the deal for the band.

Live Shows especially comments around the opening slot that they had on the current Volbeat tour got 121 votes for 23%. It looks like the band really delivers on stage. Also the comments kept on saying that the band members took time out to meet newly converted fans and showed them where they can get free downloads of the band’s music. It’s all about connecting with fans folks.

Word of mouth from fans or band members got 63 votes for 12%. With the internet connecting everyone, I expect this to be more relevant.

YouTube via the algorithm suggestions got 57 votes for 11%. The tech industry is fragmented. When you combine the platforms like YouTube, Spotify, iTunes, Twitter, Facebook, Instagram, MySpace, Online publications, other online platforms and Amazon, you get a 37% reach from the Techies.

Spotify via the similar artists feature got 30 votes for 6%

Twitter via the band members following someone and that someone goes on to check the band out got 25 votes for 5%.

iTunes via the Genius or suggestions based on previous purchases got 25 votes for 5%.

Promotions like having cool looking merchandise, flyers, giving away free demo CD’s, having their stickers plastered all over town, endorsement companies, music stores got 16 votes for 3%.

Other Online Platforms like Reverbnation, Soundcloud, Google Play, XBOX Music, Last.fm, Gaming Music Videos got a combined 13 votes which also equates to 2%.

Instagram via the band members liking photos posted by users or following users got 10 votes for 2%. This was a surprise, however the work that the band members have done on this site is astounding. One fan commented that they are a Gemini Syndrome fan and when they posted a photo of Gemini Syndrome on Instagram, one of the Winterstein brothers liked the photo. The soon to be fan, clicked on his account, saw they had a band, checked out the band and then became a fan.

Facebook and MySpace got 10 votes each for 2%. Goes to show that while Facebook is a good tool for connecting with fans once you have them, it is not a good tool for finding new fans.

Online publications like Stereogum, Loudwire, Jango, Revolver, Ultimate-Guitar got 6 votes for 1%. This is another fragmented industry. The online publications offer no substance, no personal opinion. It’s just all thumbs up, pat my back and I will pat yours style of reporting.

The Pirate Bay/Torrents got 4 votes for 1%. Looks like copyright infringement is not such a big issue.

Amazon got 3 votes for 1%. This is how I found out about the band. Their “Counting The Hours” album came up with bands I might like based on my purchases.

So what does tell any new artist trying to build a career in music.

Be ready to change on the whim and be ready to try different ways of promoting, connecting and marketing your music.

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“Why Do You Do What You Do?” And Guess What! “Rock Is Not Dead”

Gene Simmons from KISS declared that “Rock is finally dead” which stirred up a lot of debate in the music industry. Dee Snider was one of the first to post a rebuttal. Then came Dave Grohl’s rebuttal and recently it was a diplomatic Slash. Basically everything that he said I more or less agree with.

“The music business itself is not catering to rock ‘n’ roll at all. And if you’re aspiring to be a guitarist or a drummer or a singer in a rock band and trying to make your way up the ladder, the obstacles are much bigger than they were when I first started.”

The music business does cater to rock’n’roll however it is the recording business that doesn’t cater that much to it. The majority of the labels monies are focused on the pop stars singing Max Martin songs.

“The rock ‘n’ roll audience is rabid. It’s huge and just as alive and kicking as it ever was.”

That’s god damn right. The audience for rock music is there. Also with so much rock music coming out right now, that is the evidence right there to prove that rock is very much alive and kicking.

And that is a biggy.

With so much rock music being released every day, how is the rabid rock audience going to find it and hear it. Apply simple supply and demand economics to the equation. When the record labels controlled the distribution, the music that was released and when it was release, the actual supply to the fans was limited even though demand was high. Now with all of those barriers of entry torn down, the supply of new music is constant. And even though demand is still high, our time is limited.

Another big difference is that the way we consume music. It is still a very fragmented marketplace. Think about it for a second.

There are the usual CD sales. Amazon is still a big player in this regard along with the record labels and the unique limited deluxe editions they offer. In addition the brick and mortar stores still exist that cater in sales. Then there is the sales of MP3’s. Apple is the big player here, while Amazon offers AutoRip features on CD’s sold.

Then there is streaming. You have Spotify type streaming and the radio style streaming of Pandora. Terrestrial Radio is still there as well. So as an artist it is a confusing time. Hell, even the cashed up labels are confused as to what needs to be done as they still rely on the nuclear bomb style of marketing to push new acts or new music from established artists.

“If you’re really passionate about the kind of music you wanna do and you’re not looking at it from a dollars and cents point of view, but you just want to create new music and somehow go out there and play live and get it out there, that passion has to be honed in and it has to be real.”

So what is your view of success?

Do you have a short-term view on measuring success or a long-term view? Is success your main motivator for creating music because if it is, there are risks in a short-term view of measuring success and there are risks in having success as your main motivator?

It comes down to the “Golden Circle” idea from Simon Sinek. “How” is in the centre, surrounded by the “Why” which is then surrounded by a larger circle called the “What”.

Apply those principles to a musician. A musician knows that what they do is to write and perform music. A musician knows how to write and perform music but do they know WHY they do it. If a musician’s “WHY” is solely to make money then they need to be reminded that their “WHY” is a “RESULT” of “WHAT” they do.

As Sinek explained, people don’t buy what you do, they buy why you do it. And if you don’t’ know why you do what you do, then how will you ever get someone to buy into it, and be loyal, or want to be a part of what it is that you do.

A perfect example of a simply WHY can be found in Zakk Wylde and Black Label Society. The WHY is to get dressed in your BLS Chapter colours, get together at the show and drink a lot of god damn beers. And guess what. People responded to that WHY in the thousands. They want to let their hair or goatees or beards down and down a few brewskis.

Protest The Hero focused on the WHY on their fan funding campaign for the “Volition” album. They told their fan base that their time with record labels has resulted in the labels telling the band that they have no fan base and that they are not a viable option for a label to support. The fans wanted to show that is not the case. And the best way was for the fans to be a part of what Protest The Hero wanted to do, which was to record an album, promote it and tour on the back of it. The fans didn’t care how they did it because we bought into the WHY they were doing it.

Claude Sanchez’s WHY for Coheed and Cambria is to tell the Amory Wars story and guess what, thousands upon thousands of people bought into it. Comics, Albums, Novels, T-Shirts, Deluxe Packages, Live Shows and Vinyl Re-Issues. You name it, we have supported it.

So ask yourself, why do you want to be  a musician?

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Then (1984) and Now (2014)

Then
A large marketing budget broke bands.

Now
Fans break bands.

Then
Musicians and bands were picked out of a pool of people by record label representatives based on the strength of the songs and the buzz around them.

Now
Musicians and bands are still picked out of a pool of people by record label representatives based on how they look and dress.

Then
Radio fed us streams of crafted products created by the record label machine.

Now
Radio hasn’t really changed however people can stream songs on playlists that they have created.

Then
You HAD to go into a big expensive studio to record.

Now
Musicians at home can record, mix and master their own work with little money.

Then
Bands/Artists wrote what they wanted and then the record label told them what they wanted and then the bands would go back and re-write songs to what the record label wanted.

Now
Bands/Artists can create whatever they want and in the version they want.

Then
A record label was needed to release music.

Now
Bands and artists can release their music in the way they want. No label is needed.

Then
It was hard being a musician. There was no guarantee that a band or an artist would make money from music.

Now
It’s still hard being a musician. There was no guarantee that a band or an artist would make money from music.

Then
Unknowns had no way of reaching millions.

Now
Unknowns can reach hundreds of millions of people with their music.

Then
Piracy was an issue however it still didn’t deter bands and artists from creating new music.

Now
Piracy is still an issue and it still doesn’t deter bands and artists from creating new music.

Then
Musicians rarely banked on making cash from recordings

Now
Musicians feel entitled that they should be making cash from recordings because they poured their heart and soul into it.

Then
Musicians focused on creating, recording and playing live.

Now
Musicians have their fingers in a lot of pies to make a living.

Then
Musicians obsessed about booking shows. That is where people went to find new music.

Now
Musicians hardly play shows. They are more selective. And people don’t go to watch unknown bands anymore, as they have so many different avenues to find new music.

Then
Music was the event.

Now
TV Shows are the events with music being relegated to a sideshow.

Then
Musicians made a living by putting the hours in.

Now
Those same musicians are still making a living by putting the hours in.

Then
Musicians did the hard work of building up a local fan base.

Now
Musicians want to take over the world in an instant.

Then
There was a monopoly on the distribution. There was a monopoly on the price.

Now
That monopoly has been replaced by the internet.

Then
The cream of the crop always rises to the top.

Now
The cream of the crop still rises to the top. It just takes a little bit longer.

Then
The record labels killed off genres by pushing acts they signed to copy other acts.

Now
99 percent of artists and musicians still copy other acts. That 1 percent that do it differently are the ones that have a career.

Then
The Record label set up was basically a lot of non-creative people living off the backs of those who create content

Now
The record label set up is still the same, however it is starting to diminish.

Then
Artists believed that once they got signed by a record deal, fame and riches would follow.

Now
Artists know that there is no single solution and they are aware that record labels rip off the artists.

Then
Artists and Bands had two paths of getting our music out. The record label path or the do it yourself path.

Now
Artists and bands have hundreds of paths for pushing our music out. They just need to work harder at it.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The World According to Nikki Sixx

“When you spend nine months working on an album, all the work that goes into it and recording it, mixing it, mastering it, then you release it and it falls on deaf ears.”

“I’d rather work on two songs under that plan (exploring the idea of placing their songs in films, or signing sponsorships deals through integrated marketing with other types of companies that want to use their song specifically to reach tens of millions of people) than do eleven songs that only reach 100,000 people.”

Nikki Sixx from Motley Crue said the above in a recent interview.

The album format is dead and buried. People just don’t have the time to sit down and play an album from start to finish over and over again anymore, especially when there is so much other content out there to consume.

So what is this telling us. It all depends on which side of the argument you sit.

The record labels and the RIAA will say that this is what happens when people pirate/copyright infringe. They will call for stronger copyright enforcement.

Sociologist would say that sales of recorded music have declined due to the rise of other desirables, like apps and gaming in general. Look at the sales of the “Halo” games series by Microsoft. “Halo 4” made $220 million in 24 hours. Overall, the whole series has grossed over $3.4 billion. Have any rock bands reached that many people?

“Angry Birds” caused an app sensation in 2009, “Candy Crush” caused a bigger credit card sensation in 2013 due to its innovative in-app purchase system. What about the recent free game “Fluffy Bird”? It was free and it got downloaded 50 million times. Then the creator just pulled it.

Fans of music will still listen to music, however music now has to play on a crowded field compared to the Eighties. We had music on terrestrial radio, LP’s, CD’s and Cassettes. The profit margins on these items were huge for the record labels.

In 2014, we have music on LP’s, CD’s, on iTunes, on streaming sites, on Amazon, on terrestrial radio, on internet radio, on YouTube, on various other downloading sites, both legal and illegal. The profit margins vary from high to low on the various ways we consume music.

In addition, we also have television on Free to Air, Pay TV, Internet TV. We have movies on streaming sites, at the cinemas, on pay TV channels, on DVD’s, on BluRays, on various other downloading sites, both legal and illegal. We have Games on PC’s, Consoles and Apps. We have books electronically and on paper. We have Facebook and Twitter to connect. More time is spent on these sites than listening to actual music.

Fans of Motley will say this is a product of the times. It’s a singles market. Daft Punk released an album, however it turned out that it was the song “Get Lucky” that people actually wanted. The single format works well for pop music.

However, metal and rock fans are still stuck in the album ideology.

Dream Theater released an album without a decent single and after six weeks, it’s US sale run was over. However, they are happy to do that every two years. They know that their livelihood is touring.

Protest The Hero organised distribution deals with other labels for “Volition”, however it was all for nothing, as the 8000+ hard core fans already had a digital version of the album via the Indiegogo Campaign. It’s just a shame that the perks still haven’t arrived, almost 5 months after the release date.

Other fans will say, that Motley Crue should release something worth buying and that they will buy it. Motley Crue released “Sex” in 2012. Since I am on the Motley Crue email list, it was offered as a free download for 24 hours when it first came out. I went and downloaded it. It is classic Crue and a great song to add to the set list.

James Michael from Sixx A.M. also released a single called “Learn To Hate You” in November, 2012. It only has 116,034 views on James Michael’s YouTube channel, while Motley Crue’s “Seek” has 108,038 views on their Motley Crue Vevo Channel and 449,397 views on a user channel called Lachi James.

So from reading Nikki’s views on new music, I believe now that the release of “Sex” from Motley Crue and “Learn To Hate You” from James Michael was an experiment in how can an artist release a song and reach millions of people.

How many people would have acted quickly enough to download the song as a freebie within the 24 hour window?

How many people from a certain city would have purchased the song via iTunes after hearing Motley Crue perform it on the Kiss tour while they were in that city?

How many people would have downloaded the song illegally?

How many people viewed a YouTube post of the song?

How many people streamed and shared the song?

If a band wants to monetize and have reach, they need to create and keep on creating. They need to release everything on YouTube and Spotify and iTunes all on the same day. It is better for the band to control the YouTube releases than allowing others to monetize their content.

So what is happening with Sixx A.M.?

The new album has been talked up a fair bit by Nikki via his Facebook posts. New music for them has been in the pipeline for a while. So is it because Sixx A.M is classed as a new band, radio will play them. Terrestrial radio is dead. That format is dead. The opportunities are all on line now.

I consider Nikki Sixx a musician. A musician by definition is someone who creates music. And that is what musicians do when they are hungry. It is all about the music and only the music. But, once they reach the top and start focusing on the trappings, the music part starts to fade away as the focus moves to keeping what they have attained.

Musicians took risks and stood for something. They made money, they blew money, they did drugs, they made money again. Rock stars did it their way. That is why we flocked to them. That is why we became fans. They represented an attitude, a sense of freedom that connected with us.

As a fan of Motley Crue, I am disappointed that there decision to make new music is because on money and reach. The people that want new Motley Crue music will get it. So why don’t they service those fans.

And the Final Tour. Serious. They just finished touring. Kid Rock did a tour with $20 concert tickets. His risk paid off. All his shows sold out and those $20 ticket fans got converted into Kid Rock fans. Digital sales increased. Merchandise sales increased. Streams increased. Kid Rock went on that tour without a guarantee that he will be paid. He played the game without a safety net.

However, no one is keen to follow in his lead. Everyone wants that contract from Live Nation, the cash up front, the guarantee. The artist, along with their managers, agents, enablers, handlers, the pet dog and whoever else is attached to the entourage, want the money first and to leave the onus of recouping to the promoter.

Come on Crue. Put all of your issues aside and record a decent amount of music and get it out there.

http://ultimateclassicrock.com/motley-crue-no-final-album/

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Music

Randy Jackson from Zebra

No, not the American Idol judge. Randy Jackson from the band Zebra. He does Robert Plant better than Robert Plant!

It was Dream Theater’s cover of their song “Take Your Fingers From My Hair” in 2009 that re-awakened my interest in Zebra. Isn’t it funny how a cover song brings back the original song and the band into the psyche. Something that Jon Bon Jovi doesn’t have the foresight for, as he thought tooth and nail to stop Shinedown covering “Wanted Dead or Alive”, believing that Shinedown’s cover song would take away income from the Bon Jovi original.

In an interview with The Great Southern Brainfart Randy Jackson was asked how did he feel about Dream Theater’s version and has Zebra seen a new horde of young fans because of it.

“Certainly. A lot of people who were unaware of Zebra were definitely made aware of us by Dream Theater doing that cover. We were really flattered that they did it. They stuck to the original version but added their own touch to it so I thought they did a great job with the song. I really liked it.”

Jackson founded Zebra in 1975. They had a very large following before their first record ever came out in 1983 on Atlantic Records. Like most bands in the later part of the Seventies and the early part of their Eighties, most of their fan base had been developed from their live shows.

In addition, the majority of the bands had been slugging it out for a decent time in the clubs before getting their recording contract. Look at Twisted Sister. How many artists today are prepared to put in 8 years of hard work before they actually get a chance to record. The answer is NONE. Artists today record straight away, release it and expect something to happen. They might do it that for a few years and when nothing happens 90% of those artists would walk away. The 10% that continue are the ones that become lifers.

The follow-up album “No Tellin Lies” in 1984 stalled in the U.S and by 1986, their 3.V album wasn’t even noticed and Atlantic dropped them.

Zebra should have toured Europe after the second record got released, instead they stayed in the U.S and as Randy has said in a few interviews, it was probably their worst decision ever made. Maybe they never should have released the second album. As with all things in the music business, once a band has an unexpected hit, they are put under serious pressure to release a follow-up.

Zebra fell into this category, pressured and rushed to get album number 2 out. The label also didn’t ball in the promotion game. The fan base of Zebra was still in New York and Louisiana and that is where the promotion efforts should have been focused on. A lot of Zebra’s hard core fans didn’t even know that they had album number 2 out. .

As history would have it, they put out their second album and went on tour with “REO Speedwagon” and “Sammy Hagar” during 1984. Air play for the new album was not a lot compared to the self-titled album, so after the US tours, the band had to go back in and record album number 3.

This was February 1985. As Randy Jackson was writing the third album they also looked for a producer. The band couldn’t come up with anybody. For five months the band was in limbo. It wasn’t until December 1985 that the band hit the studio for album number 3. That was a false start and the band went back into pre-production to work on the material. Finally in February 1986 they went into the studio and stayed there until August of the same year. By then it was all over.

If Atlantic was hanging out Twisted Sister to dry, what did that mean for a band like Zebra?

The album “3.V” just died. Radio ignored it. The week that it was released was the same week that Bruce Springsteen released his live box set. Three months earlier, Bon Jovi released “Slippery When Wet” and that album was picking up some serious momentum by November 1986, Europe’s “The Final Countdown” had broken world-wide as well. Radio put them in constant circulation.

The press didn’t want to give Zebra the time of day as “The Boss”, Bon Jovi and Europe became the darlings at that time. At this time as well, a lot of the radio program directors weren’t in charge of the play lists anymore and this really Zebra because back in 1986, bands really need airplay in order to get record sales. In addition, another program called MTV also ignored the band.

While most people would know Zebra by the songs “Tell Me What You Want” which Randy wrote it 1978 at 6:30 am after a gig at “Speaks” (New York) and “Who’s Behind the Door” that deal with the big questions about life there are other songs to sink your teeth into. There is the “Yes” inspired “The La-La Song”, “Take Your Fingers From My Hair”, “Lullaby”, “Time”, “Hard Living Without You”, “But No More” and “One More Chance”.

Then it was over. China Rain never got a fair shake. Randy Jackson finished the China Rain record in 1990 and Atlantic Records decided not to release it. Sound familiar. Gatekeepers controlling the fate of musicians. Dee Snider suffered the same fate with his “Desperado” project.

From 1992 to 1996, Randy was involved in the development of an interactive musical instrument called “The Key”. The instrument allowed anyone to play a guitar-like instrument (The Key) along with videos or CDs.

“Zebra IV” started recording in 1996. The drums were done in a week in 1996 and the rest of the album was done sporadically after that. In a MelodicRock.com interview, Randy said it was “a good 9 months of actual studio time but spread over a period of 7 years”.

The album didn’t see the light of day until 2003.

Throughout the Nineties, Randy built up his acoustic shows. Nobody wanted to book him in the beginning, even his trusted agents in New Orleans who had booked Zebra for 20 years rejected him. Now he is playing places like Japan and criss crossing the US and he hasn’t even put out a recording of the acoustic project. Yep, while labels and artist still believe it is about the album, here is Randy Jackson delivering a show that is spreading via word of mouth.

The same major labels who have been scared to search out and develop new music and bands. The rock that kids listen to today is the rock that we listened to growing up. Record execs are so afraid of losing their jobs that they wouldn’t think of trying something new. All they want is for their profits to sustain or get better, because in the corporate world that we live in today, everyone is replaceable.

In between Randy did “The Sign”, a melodic rock supergroup. He also handles the vocals for the wildly successful Symphonic Music shows of Led Zeppelin, Pink Floyd and Eagles performing to packed houses across the country (from 1996).

He is a lifer in the music business. Prepared to do what he needs to do to get. He is 38 years deep in his music career. He didn’t get the fame that other bands did, however it didn’t mean he didn’t have success.

http://www.famousinterview.ca/interviews/randy_jackson.htm
http://thegreatsouthernbrainfart.com/?p=7752

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A to Z of Making It, Copyright, Music, My Stories, Piracy

What Can Lorde and Spotify Teach The Metal World? Plus The Ones That Control The Talent Will Win In The Long Run

Record labels were dependent upon record sales and when the profit margins from recorded sales shifted from high margin returns to low margin returns, they screamed piracy. To them the only way they could remain in business was to have laws passed that protected their gatekeeper based business models.

However technology and innovation is always moving forward, so while the record labels are lobbying hard for new laws, at the same time they were being pulled into the future, kicking and screaming all the way.

Spotify to me is just a legal version of Napster, that has arrived in most markets. However before Spotify was even allowed to operate in certain markets, they needed to make licensing deals with the relevant record labels and publishing groups.

Spotify came into the market with the idea that they need to compete with free. And compete they did. The service even started to break artists to the masses, something that the record labels are clueless to do in current times.

Look at Lorde.
Her song “Royals” was added to Spotify on March 19th. It did nothing.

On April 2nd the song was added to the popular Hipster International Playlist by Napster founder Sean Parker. Isn’t it amazing what a little help can do and this was achieved without any dollars going into marketing. This was purely a stakeholder of Spotify, liking a song and sharing that song with the masses.

What’s that word again? Sharing.

On April 8th “Royals” appeared on the Spotify Viral Chart. What does this mean? It means that people have started to share it.

In relation to metal, I have posted previously how Dream Theater is doing it all wrong with their album release, putting money into marketing and believing that the old school scorched earth policy would bring results. It doesn’t. Sharing is what brings results. Fans sharing your music. Hey didn’t Napster do just this. Didn’t Napster allow fans to share music.

On June 10th “Royals” started to appear on radio. Remember when radio was cutting edge and used to be hip. This is proof that radio is a format that is dead and buried. This is proof that radio is always late to the party. This is proof that radio is clueless. This is proof that radio only plays what the record labels pay them to play.

So if you are an artist and your idea is to get your song onto radio, forget it. It is pointless. It does nothing for your career today.

Go on Dream Theater’s Facebook page and they are telling fans to contact their radio stations, so that “The Enemy Within” can be added to the playlist.

To use a quote from Flying High;
“Surely you can’t be serious.”
“I am and don’t call me Shirley.”

On July 9th “Royals” debuted on the Billboard Hot 100 – three months after debuting on the Spotify Viral Chart.
See how important sales are. By July 9th, Lorde was already a super mega star. It didn’t matter if she finally made enough physical sales to enter the Billboard Hot 100. She was already a success.

This is another lesson that the metal and rock world fail to learn. They still focus on the sales in the first week and the chart position. This is so old school and not a great measuring tool of reach or success, especially for new acts starting out.

But the metal world is still clueless. This is what we get from the bands, their PR companies and the various news outlets that report on metal and rock. Here are a few examples.

Loudwire: Dream Theater’s new DVD ‘Live At Luna Park’ recently entered at No 1 on the Soundscan music DVD chart.

Loudwire: Volume 2 of Five Finger Death Punch’s ‘Wrong Side Of Heaven; lands at No. 2 on Billboard 200.

Blabbermouth: “Wretched and Divine: The Story of the Wild Ones” sold 42,000 copies in the United States in its first week of release to debut at position No. 7 on The Billboard 200 chart.

See what I mean. They are still reporting on the old system. What those websites are saying is that the first week of sales is a measure of success, which I totally disagree with. If that was the case, then the first Five Finger Death Punch album was a dud, after first week sales.

August 6 – Lorde plays her first US gig in NYC.

Slow and steady wins the race. You play where there is demand. Humanity wins out in the end. Those that can play, perform live and write their own songs will win. It’s a return to the song writer. Expect a back lash against the over processed songs written by a committee.

Forget about acts that focus on big screens and pyro technics. The people are looking for human performances. It is an escape from our increasingly digital world.

“Royals” is the most shared track in the US by a new artist this year. This is what matters. The track is SHARED. It means the fans are spreading the word, getting more people to invest time and money into you.

Spotify has finally released some information as to how they pay and it sure makes an interesting read. I have posted previously about the greed of the record labels and how that greed will ultimately kill the streaming star.

So let’s get down to the nitty-gritty. Spotify pays 70% of their revenues to rights holders. The rights holders in 90% of the cases are the record labels and publishers. The same people who lobbied hard to extend copyright terms and are lobbying hard again for longer copyright terms.

So in 2013 so far, Spotify has paid out $500 million dollars to rights holders in royalties. That’s right $500 million. When Spotify pays royalties to a rights holder they provide all the information needed to attribute royalties to each of their artists. Check out the post, it sure makes interesting reading.

http://www.spotifyartists.com/spotify-explained/

So it got me thinking about business models. It looks like to me that the new record label business model of today is to ensure that they have the talent. The one with the most talent wins.

The Record Labels are the only ones putting money out there and the rule of thumb is that if you want to dominate in the music business in the future, you have got to spend. So if record labels are spending, the talent ends up on a label.

That talent brings to the record label the following;

Any songs that BAND A writes will end up with the record label for the life of the artist plus 70 years after their death (the U.K has 90 years). So if the artist is say 30 years of age when they write HIT A, then the copyright of that song will be owned by the record label for 120 years (assuming the artist lives to 80 years of age). Talk about securing their future. Now multiply BAND A or ARTIST A by all the millions of artists who are getting into deals where they sign away their copyrights.

SECURE the most talent and be a winner in the long run.

Has anyone noticed the large push from Frontiers Records in signing up talent past and present? Has anyone noticed how they are getting the Eighties legends to re-record their classics by creating modern forgeries and in the process handing over the copyrights to Frontiers? Has anyone noticed how they are getting all of these artists together for special one-off projects like Michael Sweet from Stryper and George Lynch?

Since managers and other entities are afraid to spend on artist, the ones that do so will win. If a label is not spending money, then they are not in the game. If they are not in the game, then they do not control any talent.

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