Tag Archives: Loudwire

A to Z of Making It, Copyright, Music, My Stories, Piracy

What Can Lorde and Spotify Teach The Metal World? Plus The Ones That Control The Talent Will Win In The Long Run

Record labels were dependent upon record sales and when the profit margins from recorded sales shifted from high margin returns to low margin returns, they screamed piracy. To them the only way they could remain in business was to have laws passed that protected their gatekeeper based business models.

However technology and innovation is always moving forward, so while the record labels are lobbying hard for new laws, at the same time they were being pulled into the future, kicking and screaming all the way.

Spotify to me is just a legal version of Napster, that has arrived in most markets. However before Spotify was even allowed to operate in certain markets, they needed to make licensing deals with the relevant record labels and publishing groups.

Spotify came into the market with the idea that they need to compete with free. And compete they did. The service even started to break artists to the masses, something that the record labels are clueless to do in current times.

Look at Lorde.
Her song “Royals” was added to Spotify on March 19th. It did nothing.

On April 2nd the song was added to the popular Hipster International Playlist by Napster founder Sean Parker. Isn’t it amazing what a little help can do and this was achieved without any dollars going into marketing. This was purely a stakeholder of Spotify, liking a song and sharing that song with the masses.

What’s that word again? Sharing.

On April 8th “Royals” appeared on the Spotify Viral Chart. What does this mean? It means that people have started to share it.

In relation to metal, I have posted previously how Dream Theater is doing it all wrong with their album release, putting money into marketing and believing that the old school scorched earth policy would bring results. It doesn’t. Sharing is what brings results. Fans sharing your music. Hey didn’t Napster do just this. Didn’t Napster allow fans to share music.

On June 10th “Royals” started to appear on radio. Remember when radio was cutting edge and used to be hip. This is proof that radio is a format that is dead and buried. This is proof that radio is always late to the party. This is proof that radio is clueless. This is proof that radio only plays what the record labels pay them to play.

So if you are an artist and your idea is to get your song onto radio, forget it. It is pointless. It does nothing for your career today.

Go on Dream Theater’s Facebook page and they are telling fans to contact their radio stations, so that “The Enemy Within” can be added to the playlist.

To use a quote from Flying High;
“Surely you can’t be serious.”
“I am and don’t call me Shirley.”

On July 9th “Royals” debuted on the Billboard Hot 100 – three months after debuting on the Spotify Viral Chart.
See how important sales are. By July 9th, Lorde was already a super mega star. It didn’t matter if she finally made enough physical sales to enter the Billboard Hot 100. She was already a success.

This is another lesson that the metal and rock world fail to learn. They still focus on the sales in the first week and the chart position. This is so old school and not a great measuring tool of reach or success, especially for new acts starting out.

But the metal world is still clueless. This is what we get from the bands, their PR companies and the various news outlets that report on metal and rock. Here are a few examples.

Loudwire: Dream Theater’s new DVD ‘Live At Luna Park’ recently entered at No 1 on the Soundscan music DVD chart.

Loudwire: Volume 2 of Five Finger Death Punch’s ‘Wrong Side Of Heaven; lands at No. 2 on Billboard 200.

Blabbermouth: “Wretched and Divine: The Story of the Wild Ones” sold 42,000 copies in the United States in its first week of release to debut at position No. 7 on The Billboard 200 chart.

See what I mean. They are still reporting on the old system. What those websites are saying is that the first week of sales is a measure of success, which I totally disagree with. If that was the case, then the first Five Finger Death Punch album was a dud, after first week sales.

August 6 – Lorde plays her first US gig in NYC.

Slow and steady wins the race. You play where there is demand. Humanity wins out in the end. Those that can play, perform live and write their own songs will win. It’s a return to the song writer. Expect a back lash against the over processed songs written by a committee.

Forget about acts that focus on big screens and pyro technics. The people are looking for human performances. It is an escape from our increasingly digital world.

“Royals” is the most shared track in the US by a new artist this year. This is what matters. The track is SHARED. It means the fans are spreading the word, getting more people to invest time and money into you.

Spotify has finally released some information as to how they pay and it sure makes an interesting read. I have posted previously about the greed of the record labels and how that greed will ultimately kill the streaming star.

So let’s get down to the nitty-gritty. Spotify pays 70% of their revenues to rights holders. The rights holders in 90% of the cases are the record labels and publishers. The same people who lobbied hard to extend copyright terms and are lobbying hard again for longer copyright terms.

So in 2013 so far, Spotify has paid out $500 million dollars to rights holders in royalties. That’s right $500 million. When Spotify pays royalties to a rights holder they provide all the information needed to attribute royalties to each of their artists. Check out the post, it sure makes interesting reading.

http://www.spotifyartists.com/spotify-explained/

So it got me thinking about business models. It looks like to me that the new record label business model of today is to ensure that they have the talent. The one with the most talent wins.

The Record Labels are the only ones putting money out there and the rule of thumb is that if you want to dominate in the music business in the future, you have got to spend. So if record labels are spending, the talent ends up on a label.

That talent brings to the record label the following;

Any songs that BAND A writes will end up with the record label for the life of the artist plus 70 years after their death (the U.K has 90 years). So if the artist is say 30 years of age when they write HIT A, then the copyright of that song will be owned by the record label for 120 years (assuming the artist lives to 80 years of age). Talk about securing their future. Now multiply BAND A or ARTIST A by all the millions of artists who are getting into deals where they sign away their copyrights.

SECURE the most talent and be a winner in the long run.

Has anyone noticed the large push from Frontiers Records in signing up talent past and present? Has anyone noticed how they are getting the Eighties legends to re-record their classics by creating modern forgeries and in the process handing over the copyrights to Frontiers? Has anyone noticed how they are getting all of these artists together for special one-off projects like Michael Sweet from Stryper and George Lynch?

Since managers and other entities are afraid to spend on artist, the ones that do so will win. If a label is not spending money, then they are not in the game. If they are not in the game, then they do not control any talent.

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A to Z of Making It, Copyright, Influenced, Music, My Stories, Stupidity, Treating Fans Like Shit

Shifting Thoughts with Evergrey, Dream Theater and Five Finger Death Punch – Are Corporate Deals the New Music Business?

The internet is flush with information about artists needing to do what is valuable to them. However what is valuable to them doesn’t always mean that it is valuable to everyone else.

So artists are always going back to square one. This is when artists will start to compromise their artistic vision and produce cookie cutter crap. However what an artist should be doing is to keep on writing. In the end, that valuable song will be written and it will translate to your audience. This is when the thing that you love to do, translates to an audience that loves what you do.

Evergrey is a Swedish progressive metal band. They are eight albums in so far. Their first album The Dark Discovery came out in 1998 and the most recent one Glorious Collision came out in 2011. The mainstay of the band is guitarist/vocalist Tom Englund, who also functions as the main songwriter in the band. Around him, band members come and go, with the most recent change happening in 2010.

Englund is remaining true to his artistic vision. He is not compromising on it and he is not changing his vision to chase any current trends. Drummer Jonas Ekdahl and guitarist Henrik Danhage left Evergrey in 2010 to form a metal core outfit called Death Destruction with the lead singer from another Swedish band called Dead By April. Chasing trends.

It all comes down to what the artist wants to achieve from their career. Englund is all about the art and to me it seems like he is happy with the level of success he has. Would he like to be bigger? I am sure the answer would be YES to that, however would he complain about his lot in life. I think not. Englund is doing the thing that he loves to do and he has found an audience that loves what he does.

Bands like Coheed and Cambria, Digital Summer and Protest The Hero all get it.

Digital Summer is all fan funded. They have been around since 2006. They have toured strategically since inception as all the band members hold down full time jobs. They are three albums and one EP in so far and based on their business model, they will be around for a long time.

Protest The Hero is also fan funded. Their recent Indiegogo campaign more than tripled their goal (and YES I am one of those fans that donated). They have even rewarded the super fans that have shared the contribution link and gotten other people to contribute with additional perks.

Coheed and Cambria are a very fan centric band. The way they have packaged The Afterman releases with the digital downloads available on the day of release, along with demos and back stories of each song, as well as an 80 odd page hard cover book is just brilliant. They did it their way and with a price that was just right.

Dream Theater is one band that is sitting on the fringe here. They are still doing it the old way as they know their fan base will lap up the new self-titled album. Their recent co-promotion with mainstream entity USA Today to launch their new single The Enemy Within is just another corporate deal in the same vein as Jay Z partnering with Samsung.

USA Today offer a certain amount of dollars so that they are the exclusive and first on line website to premier the new song. By doing this, Dream Theater, their label, their manager and whoever else has a stake in the band will get paid up front and USA Today will get traffic to their website which they can then use to get a higher ad revenue from their advertisers’.

Before all the DT Forum Elitists start jumping up in arms and start calling me an idiot, every band is entitled to earn money in any way they see fit. This is no different to Dire Straits and Phillips teaming up in the Eighties, to push the new CD format onto consumers. If that what Dream Theater’s business model needs them to do, good on them. In the end the fans will decide the fate of the band, as they have done for every band that came before and that will come after.

Five Finger Death Punch did something similar were they teamed/partnered with Loudwire to produce a track by track webisode series. The Five Finger Death Punch co-promotion was super cool as it focused on delivering back stories to each of the songs. As a fan, it is those little extra details that I really like. That could be the reason why Five Finger Death Punch have reached Gold status with each album release. Those little things, like a track by track webisode.

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A to Z of Making It, Influenced, Music, My Stories

The Song Needs To Be A Song First – Words of Wisdom from Zoltan Bathory

“Every one of us can play. We are technical players. When it comes to songs, there’s a difference between just shredding and showing of or writing songs. That’s a different talent. First and foremost, the song has to be a song then you start to think about yeah, let’s add a guitar solo.”

(Zoltan Bathory from Five Finger Death Punch in a recent interview with Loudwire.)

I remember towards the end of the Eighties, hard rock and glam rock bands are getting signed up left, right and centre by all the record labels. The greedy labels over saturated the market with diluted quality. They got talented musicians and sold them the dream of fame and fortune. Once they had their signature on paper, they told them to go and write songs like Cherry Pie.

Have you read or heard what Jani Lane (RIP) said about Cherry Pie. He wishes he never wrote the song. The album was done, it was going to be called Uncle Tom’s Cabin. The label wanted a hit song or they wouldn’t release the album. Jani had two options, tell the label to go F themselves and by doing that he knew that his songs will never be heard or he could comply with their request, write them a sugar pop song and get the album out.  We all know how the story goes?

Writing songs and playing technical are two different things and it’s good to see Zoltan make that distinction.

Would people still be interested in Dream Theater if they just played technical passages, without having a real song as the springboard. Pull Me Under is the song that you can say broke Dream Theater to the masses. It is the most simplest Dream Theater song to learn and play, however it was written by musicians who have great technical ability. The second track, Another Day is another Dream Theater  song that is simple to play and again it is from the same well. Of course Images and Words has Learning To Live, Metropolis, Take The Time and Under A Glass Moon and the reason why those songs have become cult songs in the progressive genre, is because they are songs first and technical masterpieces second.  The bottom line is, you need a great foundation.

When Ozzy relaunched his career with the Blizzard Of Ozz band (that then became the Ozzy band when the record was released), it was on the back of great songs and great technical guitar playing from Randy Rhoads. A simple catchy AC/DC style song like Flying High Again, had a dazzling tapped lead break. The Crazy Train solo is one of those songs within a song guitar leads, however who would have cared if it was there, if the song it was on is terrible.

The bottom line for both Dream Theater and Ozzy Osbourne is; if you take away the progressive instrumental breaks and guitar leads from the songs that we love, you still have a great song and that is the essence to everything.

When the Whitesnake album exploded in 1987, it was on the back of great songs and great guitar playing from John Sykes. Listen to his lead break on Crying In The Rain. John Kalodner, the A&R rep that signed Whitesnake to Geffen, knew that was a great song. It just need to be re-done in a way that it could get massive exposure. The song was a song already as it already did the rounds on the Saints and Sinners album from 1982 and by adding the one minute plus tour de force lead break by Sykes to it, it made the song even more dazzling and a product of the times. However, as I mentioned above, if you take away the lead break, you still have a great song.

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A to Z of Making It, Copyright, Derivative Works, Music, Stupidity

Why do creators still follow the old way?

I just listened to the new Megadeth album.  Apart from the opener, Kingmaker and the cover, Cold Sweat from Thin Lizzy, I don’t really like it.  For me to say that, is a big thing.  If anything, you can call me a Mustaine Fanboy. I still cop flack for liking Risk.

The idea of the album has evolved since Megadeth released Killing Is My Business in 1985.  In this day and age, the fans want more.  Our time is valuable.  TV shows like Game of Thrones and The Walking Dead can take us away from listening to music.  Gaming can also limit our time.  We live in a world of choice.  If something is not good enough, we just move on.  It could be another band, a movie, a TV show, a game, a book, a magazine, a holiday and so on.

I still purchased the physical CD of Super Collider, so that I can have it as part of my Megadeth collection, however I cannot recommend it.  I wish I could.  What disappoint’s me is that Chris Broderick is still utilised purely for his lead breaks.  Is that all he is capable off?  I don’t think so, however that is how it remains in Megadeth.  Dave Mustaine is the riff meister.  He is the songwriter, however in this case, I believe that the songwriter of the band has gone missing.  It’s not a bad album and it’s not a good album.

Going back to the meaning of the post.  Why did Megadeth and Dave Mustaine follow the old way?  He could have recorded and released more frequently and still toured behind Gigantour?

For example, he could have recorded and released Kingmaker one month and then released Cold Sweat from Thin Lizzy the next month.  During that two month period, the band could have fine tuned the other songs, written better ones or just kept them as the same, if the initial songs connected with the fans.

There is no need to follow the “spend six months creating and recording an album”, release it, watch it fade away from the minds of people’s within weeks and then go on tour of the world and hope that the tour will rekindle sales.

Don’t get me wrong, the above format still works for great albums.  Five Finger Death Punch released American Capitalist in October 2011, and it is still selling.  They got five singles out of it.  The fans spread it via social media.  They have a new album coming out in July and then another album scheduled for either a November 2013 or February 2014 release.  I really liked how Coheed and Cambria did the same thing with The Afterman releases and Stone Sour did the same with House of Gold and Bones.  The bands need to be here today, everyday.  If you are gone tomorrow, in this day and age, its game over.

Megadeth in this case didn’t have enough material for a great album, and that is all we have time for these days.  I still love the band, I will still purchase tickets to Gigantour if they bring it to Australia and I will be hoping that Megadeth return to writing great songs.

Keeping with the creators following the old way theme, there is an interview doing the rounds at Loudwire, with Shinedown singer Brent Smith.  Basically, back in April, Shinedown allowed their Facebook fans to vote on which songs the band should cover.  So after the results came in, the band went away and filmed themselves playing the cover songs.  They have no plans to sell the songs. All they want to do is release the video’s of them performing the cover songs on YouTube, so that they releasing content each week. However, they cannot release the songs due to licensing issues.

The licensing part of music, is the old way of thinking.  This the way it works in two sentences.  The creators write the songs and then sell the songs for a fee to a publisher.  The publisher then licences the songs to advertising, TV shows and collects monies for them.  In my view, Publishers should be all shot and buried.

If anything, Shinedown will bring more attention to the original versions of the songs they cover.  I know that I am keen to hear them do Nothing Else Matters from Metallica.

Shinedown is trying to do things the new way, releasing content more frequently.  Amaryllis came out in March, 2012.  It’s still in the minds of the public.  As at last week, it was sitting at 410,000 sold in the U.S. alone.  Now they are going to be involved with the Carnival of Madness Tour.  In between they also released the Warner Sound’s Live Room Sessions EP  and Brent Smith has been very vocal about getting fans to speak up and stand up for rock music via social media and the hashtag (#theriseofrockandroll).  They also have the covers YouTube clips up their sleeve.  

The game is changing every day. The old wayers’ need to get in bed with the new wayers’ and start thinking differently.  It’s not all about the initial pay-day on release day.  It’s about staying in the minds of the public and the fans.

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Music, Treating Fans Like Shit

Queensryche is nothing without Chris DeGarmo.

I really, really, really liked this band.  Note the emphasis on the three really’s.  They started off as a normal metal band, with a singer in Geoff Tate that had a unique voice for the metal genre.  The musical style of the band evolved much the same way my musical tastes evolved during the Eighties, so it was perfect.

I have been forming an opinion on Queensryche, since Chris DeGarmo left in January 1998, after the 1997 Hear In The Now Frontier album.

After listening to what Geoff Tate has released recently with his Kings and Queens solo album and his F.U Queensryche offering, and also listening to the new song Redemption that the Queensryche/Todd LaTorre fronted version released, I can say without a doubt, that the star in Queensryche was Chris DeGarmo.

To be honest, I purchased all the Queensryche releases up to American Soldier.  That is what fans did once upon a time, and none of the new stuff stacks up.  The songs are forgettable and the music even more so.  I thought that Operation Mindcrime II would be a savior, however that failed to get my attention as well.  Who knew at the time that it came out, that session musicians played on it.

For those that don’t know the story so far, Geoff Tate was fired from Queensryche.  He countered that firing by saying that he is Queensryche, so how can they fire him from the band that he lived and breathed.

Stories continued to come out, about violent punch ups before a South American show, involving Geoff Tate vs the rest of the band members, about how the band members haven’t even played on any of the newer Queensryche releases even though they are credited and so on.  Just go to Loudwire, search for Queensryche and you will be filled in.

They have filed injunctions against each other and I am pretty sure if they could throw each other under a bus, they would.  This is one of those bad blood split ups, more controversial than Vince Neil’s ousting from Motley Crue or David Lee Roth’s ousting from Van Halen.

I saw Queensryche at the Metro Theater in Sydney back in 2009, August 31.  The band at the time was the original four, with Tate’s son in law Parker Lundgren on guitars.  What can I say, they killed it.  The Metro is a small venue, it was sold out.  1,200 people paid $90 to watch them.

They did songs from Rage For Order, Empire and American Soldier.  That was cool, because they promoted the shows that way as well, so people knew what they were paying for.   The American Soldier songs became toilet breaks.

Keeping bands together is a tough gig in itself.  Don Henley said that it was a horrible relief when the Eagles broke up.  That more or less sums it up.  On one hand, the break up feels like shit, you are sad and you are on the angry, but on the other hand, you are relieved its over, you are free, you can start over again.

What is pathetic in all of this, is that the fans are being treated like shit.  Both bands do not deserve the name of Queensryche.  They should have taken a new name, however both versions know, that they need the Queensryche name to sell themselves.

One thing is clear in my mind, Queensryche will always be Chris DeGarmo for me.

It looks even that is not working.   F.U debuted at #74, with 5,500 units sold, last week.  Week 2 saw it at #173 with 2,275 sold.  By week 3 it will be gone.  So expect Tate to start spitting out some controversial comments, so that he can get free press come his way.

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Music, My Stories

God Is Dead? – Black Sabbath – not a classic song waiting to be discovered

Loudwire

YouTube

Click on the above link if you want to hear it?

WARNING: every minute or so, you hear a woman’s voice over it saying iHeart Radio on demand.  What a stupid idea?  The people that want to hear this song are the fans?  For the people that want to pirate it, they already   would have their hands on the album or have a source that would deliver it to them.

Black Sabbath, 'God is Dead?'

Artwork by Heather Cassils.

Ozzy’s take on the meaning of the song, from Loudwire.  The below excerpt is from that Loudwire post.

“How I got that title was I was in somebody’s office and there was a magazine on a table and it just said, ‘God Is Dead,’ and I suddenly thought about 9/11 and all these terrorist things and religion and how many people have died in the name of religion,” explained Osbourne. “When you think about the tragedy that’s happened throughout time, it just came in my head. You’d think by now that their God would have stopped people dying in the name of, so I just starting thinking that people must be thinking, ‘Where is God? God is dead’ and it just hit me.”

While a simple look at the song title may inflame a few, it’s important to note that there’s a question mark at the end. Osbourne points out that the statement is more of a discussion with a ray of hope. He tells Lowe, “At the end of the thing, there’s still a bit of hope because there I sing that I don’t believe that God is dead. It’s just a question of when you see so many dreadful people killing each other with bombs, and blowing the tube trains up and the World Trade Center.”

To be honest, its nothing original or innovative.  So any people out there looking for anything groundbreaking, this is not the song.

‘God is Dead?’ is everything Black Sabbath fans want from the metal innovators, and if the rest of ’13′ maintains the quality of Sabbath’s latest single, we could be looking at a contender for best metal album of 2013.

Is this guy serious?  Graham Gruhamed Hartmann wrote the above in the Loudwire article  referenced.  It’s very rare that Loudwire commentators review works on a critical basis.  To be honest this song is pretty boring.  It doesn’t have enough ideas in it to sustain the 9 minutes.  It’s not a bad song, nor is it a great song.  I think 5 minutes would have been enough.  To label it as everything Black Sabbath fans want, is not true either.  I am a Black Sabbath fan, and if the rest of the album is like this song, i wont be impressed.

And contender of the year for best metal album?  It sure has a lot of ground to make up on the following releases;

Coheed and Cambria – The Afterman – Descension
Black Veil Brides – Wretched and Divine: The Story Of The Wild Ones
Bullet For My Valentine – Temper Temper
Stone Sour – House Of Gold And Bones Part 2
Volbeat – Outlaw Gentlemen and Shady Ladies
Pretty Maids – Motherland
Killswitch Engage – Disarm The Descent
Mutiny Within – Synchronicity
Love and Death – Between Here and The Lost
Defy Tolerance – Stop The Bleeding
Audrey Horne – Youngblood

This is the difference to 1978.  There is so much content being released these days, that if you want your music to be around for a year or more, the music needs to be great.  Ozzy’s album sales since Down To Earth have not been stellar and Black Sabbath’s sales (even Heaven and Hell sales) have not been stellar either.

And from what i heard just now, the music isn’t great.  The slow gloomy riffs worked early on in Sabbath’s career because the music was referencing their gloomy life, growing up in Birmingham.  The gloomy riffs don’t have the same effect now.  Maybe the gloom is referencing Iommi’s fight with cancer.  Regardless, the shock effect is gone.  This is Sabbath playing it safe.

I know it’s only one song, however I can see the album doing the same spiral that Bon Jovi and Aerosmith had with What About Now and Music From Another Dimension.

I have my $180 tickets to see Black Sabbath next Saturday in Sydney at the Allphones Arena.  I am expecting a show of all the classics and maybe this new song thrown in.  I hope not.

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Music

Dream Theater

Article at Loudwire

I will be up front here and say that Dream Theater is one of my favourite bands.  I thought i was pretty good guitarist and then i heard Erotomania from the Awake album.  I was dumbfounded.  Here in Australia, we were saturated with the grunge movement.  As a guitarist that meant no solos.  In all of this, you had Dream Theater.   Awake was my first introduction to them, and i quickly went back to Utopia Record Store at Clarence St and purchased Images and Words and When Dream and Day Unite.  That is how we did it back then.  You had to catch a bus, then a train, then walk a little bit, just to purchase music.

250,000 people voted.  This poll/vote contest could seem to be a silly exercise, however it is far from that.  Dream Theater found out that they where in the final, and they put it out there to their fans.  The fans responded.  They took time to go and vote.  That is the key.  Connections.  The DT fans felt enough of a connection with the band, to respond to their call to arms.  They beat Metallica, who makes them look like small fish when it comes to selling concert tickets.  

Dream Theater are in the midst of recording their next album.  They have an online presence.  They all use Twitter and Facebook.  They offer video updates, video interviews and whatever else they can offer.  They even hired Michael Brandvold to be their Internet marketer.  They do Guitar Clinics, Keyboard Clinics and Drum Clinics.  That is a face to face connection.

If the fans respond to the album the same way they responded to DT’s call to arms to vote, expect big things.

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