Music, My Stories

Musical Culture

Bob Lefsetz interviewEd Bob Ezrin recently on his podcast. 

And Ezrin is a natural talker. He spoke about working in Nashville and having a lot of good session players available to pick from to work on songs. Players with high technical skills who can come in and record effortlessly. And the producers who work in the Nashville Studios, how they come from rock bands like Dan Huff from Giant.

He also spoke about the Swedish School system and how they focus on music and on building a musical culture. It’s probably a big reason why Swedish artists and songwriters are in high demand when it comes to popular music. As a hard rock and metal fan, a lot of the artists I like come from Sweden. 

In Australia and from the readings I have done on the U.S, music is sort of ignored or bypassed by prospective talents, because there is no money in it, unlike the Scandinavian countries who offer governmental support. In Australia, the Government wants all the kids to go to the University degree factories so the kids can then get mindless jobs in the Corporation degree prisons.

But in Sweden, education is free. The Government even pays for after school music programs. Max Martin is one of those people who benefited from this kind of education so you know it goes back a long way.

On top of that, the Swedish Arts Council, gives out a lot of money to acts, concert venues and regional music associations. On top of that, there are grants which artists can apply for to help pay for recording time, tour costs and what not.

The Atlantic article makes mention how in May, 2012, most of the Top 10 Songs on Billboard Hot 100 were written or produced by Swedes.

Also while UK artists are looking at giving up their music career because the Government didn’t care about the Arts sector once COVID-19 took hold, countries like Germany, Sweden, Norway, Finland and Denmark are doing the opposite with aid packages. 

A healthy culture thrives when people want it to thrive. I remember when Sydney got the rights to host the Olympic Games in 2000. The Government obviously wanted the nation to put on a good show in all events, so almost immediately, funding went up for all the Olympic Sports, to hire more coaches, build better facilities and increase talent identification. Then funding was made available to provide support to the elite athletes. A new sporting culture was created and it’s been our best Olympics, all because the Government cared enough at that point in time for our sporting culture to thrive. Afterwards, the Government pulled funding and we went back to winning medals for the events we normally win, like swimming. 

The last 15 years has seen Government investment in tech companies and e-commerce, so it’s no surprise that quite a few companies from Australia are doing great things on the world stage in these areas. When someone cares enough, culture thrives.

And fans try their best to care and keep artists alive, but when the fans are doing it tough themselves, it’s hard.

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Copyright, Music, My Stories, Stupidity

Vinegar Syndrome

As a person who loves history and culture, it pains me to read articles like this of culture disappearing.

This is what happens when organisations lock up content and then don’t store it properly. Remember the warehouse fire in the U.S, which destroyed a lot of masters from the catalogue of movies and music that Universal held. And for some insane reason the back-ups to those masters were held in the same vault.

Madness.

And negligence.

All because the organisation failed to spend some of the billions they earn from these copyrights to properly store the masters in one location and their back-ups in a different location.

And in proper temperatures.

In the article, the tapes of the films are developing a “vinegar syndrome”, which happens because acetate films are stored in a warm, humid room.

It’s pretty obvious these organisations don’t know how to store cultural history. And they have no interest to preserve or to spend the money to digitize it. So why can’t they release the tapes to organisations like the Internet Archive or even the Public Domain to digitize the films for preservation.

Because they are scared that others will do something great and make money from content they produced once upon a time.

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1982 – Part 2 – The Day Of The Rock-Rock-Rock-Rocker

Twisted Sister – Under The Blade
In April 1982, Twisted Sister landed a contract with UK punk-rock label Secret Records.

In June 1982, the group released its first EP, “Ruff Cuts”, with Toni Petri on drums. A.J Pero joined soon after. This was followed in September with “Under the Blade”, produced by Pete Way of UFO and featuring a guest appearance of “Fast” Eddie Clarke on the very sounding Motorhead song “Tear It Loose”.

I will go out on a limb here and say that “Under The Blade” was an inspiring metal album for a legion of death and black metallers.

With all things musical, Secret Records then goes into bankruptcy. However it gave the TS machine enough momentum to appear on “The Tube” (they paid $22K for the appearance) which in turn led to Atlantic Records Europe approaching the band and signing them. Plus who can forget the support of the mighty Lemmy (RIP), who introduced the band at certain gigs in the UK.

I purchased the remixed re-release by Atlantic Records many years later, after I purchased “Come Out And Play”. “Under The Blade” is a classic album from a well- seasoned live unit. All of the songs are designed and meant for the stage.

The opening track “What You Don’t Know (Sure Can Hurt You)” is a perfect example of a song designed for the live arena. Make sure you listen to the 5.32 version from the original. It’s better and it’s raw and gritty, just like Rock and Roll should be.

It’s that screechy, whiny, thin guitar intro that sets the tone and the way Dee Snider sings “Good Evening” with all the bravado of a circus MC, sounds like something dangerous is about to happen.

Good evening! Ha ha ha, welcome to our show

The welcoming line into the Twisted Sister world. I was intrigued.

Hit it! We’re no overnight sensation, no Cinderella fantasy
Please no plaudits or ovations, I’ve heard it all before you see

Bon Scott sang “It’s A Long Way To The Top, If You Want To Rock And Roll” and Twisted Sister is living proof of that journey. Indie bands are a common term for cool these days and there is no one more cooler than the TS Machine. For an indie band, they were way ahead of their time. Bands these days, with the world at their fingertips are unable to connect with people like the TS machine of old.

In the longer cut, the solo is extended at the 3.34 mark. It’s more melodic and it definitely grabs me.

How do you like it so far, say ain’t we quite a show?
There’s no one else quite like us, the others all get up and go

An intermission in a song is a brilliant piece of song writing.

“Bad Boys Of Rock N Roll” is the glam rock of Slade and Sweet cranked to eleven.

So we look kind of weird to you, well, how do you look to me?

You can just imagine how the TS look went over as the musical climate shifted from glam rock in the early Seventies to Punk and Disco in the late Seventies to New Wave in the Early Eighties.

Bad boys of rock ‘n’ roll
How bad can a bad boy be if he sets you free?

It’s about people who judge and condemn you while also enjoying what you have to offer.

So you say we’re offending you, what’s wrong, is it something we said?

Dee Snider doesn’t get enough respect. He was a spokesperson for a generation. Twisted Sister’s music was sold by the message in the songs. How different from today where everybody just oversells.

How heavy and doomy is “Run For Your Life”?

My favourite cut from the album! It’s all about the groove. The verse riff has the feel and power of AC/DC’s “Let There Be Rock”.

Through abused intentions
You misused my trust
Now’s the time for redemption
You’d better run for your life

It’s the embryo of “Burn In Hell” that came after.

“Sin After Sin” is a metal classic in the same vein as Judas Priest.

I had to hear this to remember it.

Funny how something so dated sounds so modern, especially around the lyrical message.

The lie you’ve been leading
Has you up to here in sin
You never like to think about it
Now you just can’t win

In today’s “Facebook” culture, everyone is putting their lives out there, for the whole world to stalk. But just how perfect and true are those photographs and those stories that people put up. Hell, when the GFC happened, all the banks lies got exposed, Ponzi schemes from Madoff got exposed and every single financial lie that was told was exposed.

You’re committing
Sin after sin

When you start with one lie, you are bound to tell another lie and then another, until you are so far removed from the truth, you don’t even know what the truth is anymore.

“Shoot Em Down” is classic AC/DC style of rock. Dee Snider showed respect to his influences, taking the attitude and intensity of glam rock and heavy metal and making it his own. Soon all of us would have the same attitude.

How heavy is “Destroyer”?

This one is the style of Judas Priest.

Anthrax with Jon Bush on vocals covered it for the Twisted Forever disc in the mid-nineties and down tuned it even more. It sounded Pantera like. Brutal.

He spent his life
A silent sentinel
For all to fear
He walks, he talks, he thinks, he feels,
But no one dare go near

Destroyer, Destroyer, Destroyer
He’s in town

When I was young, I thought it was impossible to get old. And now that i am older, my viewpoints mean nothing to the young ones, with their youth and know it all attitude. Exactly the same way I was when I was their age.

Although Dee is singing about some being like the maker/undertaker who is coming to collect, the lyrics to me have a meaning about getting old and how when you get old, no one gives a crap about you and about what you have to say.

“Under The Blade” has this haunting/metallised “Friday on Your Mind” vibe in the intro. That’s the power of music, it sets a mood instantly, and then it goes into overdrive.

You can’t escape from the bed you’ve made

Many years later, Dee Snider said the song is about him going “Under the Blade” for a surgery, however the lyrics definitely paint a picture of a person cornered in the alley way and then stabbed in their side. It’s pretty graphic and the scene setting lyrics are brilliant. But that lyric, “You Can’t Escape From The Bed You Made” is it. You drive drunk, there is no escape from the bed that you made. You scheme and steal, there is no escape from the bed you made.

“Tear It Loose” is a more commercial sounding “Overkill’ from Motorhead merged with a rockabilly drumming feel in the verses. The funny thing is, I never dug “Tear It Loose” back then but it resonates with me now more than the other songs. It’s all about the message in the lyrics, the double bass drumming, the riffs and I’m banging my head to it.

There ain’t no way I’m gonna wait for Saturday Night
I worked all day, I slaved away, I gotta set it right

That is what music gave me. A release; a place away from the normal grind. While Loverboy was singing “Working For The Weekend”, the TS beast was working for the night. Every minute is precious, so enjoy it.

Gonna tear it, gonna tear it loose
Gonna shout it from the roof
Blast my way into the night
I’m gonna live my dream, shout and scream!

Tear it loose doesn’t mean to destroy things as some people believe. It means to break away from someone or something. It could be anything, a job, a relationship, an ideal in your mind, a bad situation, and so forth. Or in some cases, it just means to break shit.

I’ve been brutalized, computerized, punched in and punched out
Here comes the night and it just ain’t right to be shut in or shut out
So I’m breaking down the barricades, gonna slow the hands of time
Cause to waste away the rest of the day is such a f***ing crime!

Kids from the Nineties don’t understand the clock cards. It’s a different world and in my view a better one. Time is short, don’t waste it. You are a short time alive and a long time dead. As Bon Jovi said, he’ll sleep when he is dead.

“Day Of The Rocker” is a foot stomper. The main riff is a cross between AC/DC and “The Strippers Anthem” while the verses have a bass feel from “Heaven And Hell”. But the vocal delivery is a tribute to Bon Scott from AC/DC.

Our numbers growin’
Soon we’ll be showin’
We’ve got the right to rule
We won’t be denied
So raise your hands in the air
And I want you to tell the world all about

A call to arms for all rockers to unite. A rock and roll and heavy metal invasion, stomping their way to wipe the slate completely clean.

The day of the rock-rock-rock-rocker

Simple and effective chorus lyric.

It’s like Twisted Sister is figuring out where they stand as they go along. They were following Judas Priest, Motorhead, Slade, The Beatles, Rolling Stones, Led Zeppelin, Free and writing their own songs. And because of these foundations, everyone at home was forming bands, the same way everyone at home today follows technology.

Night Ranger – Dawn Patrol
It was a super group. Jack Blades, Brad Gillis and Kelly Keagy all did time with Rubicon, who had chart success and were a constant on the touring circuit. Brad Gillis also had the high-profile replacement job for Randy Rhoads after his tragic death. Alan Fitzgerald did time with Montrose and Sammy Hagar. Jeff Watson had local radio air play and record label interest.

“Don’t Tell Me You Love Me”
It’s classic Jack Blades. The lead break was a wow moment for me, especially when the eight finger tapping comes in from Jeff Watson.

It’s taken miles and lines to learn the right from the wrong

From living and experiences we learn. It takes years. Relationships and love is one of those beasts that takes a lot of time to get right, and even then it is not perfect.

“Call My Name”
Another Jack Blades composition.

Your silhouette always appears in my window
I close my eyes and hear
The applause of at least a thousand different strangers
And everyone seems sincere

The adulation of being in a band, having people worship you. How do you come down from that high?

For Nikki Sixx, he started to take drugs.

“Eddie’s Coming Out Tonight”
Another Jack Blades composition. Stupid title but a fantastic song. It has enough guitars to make it heavy and the keyboards just add to the melody. Plus Eddie likes to rock and roll all night long and in the Eighties that is what we all wanted to do.

How cool is that outro solo section, a four bar climbing click repeating over a climbing ascending riff.

He lives beyond his means
He wear Italian shoes

Ain’t that the truth! Eddie is well-known to all of us. I know I live beyond my means. Each pay check goes out to the banks for the home loans and credit cards.

“Can’t Find Me A Thrill”
It’s a sleeper hit. The lead breaks alone are worth the investment. Steely Dan and Toto influences are all over this one.

Chasing the spotlight
It’s all part of the game
I’ve been to so many places
And they all look the same
I rock for my money
Some say it’s a suicide game

The lyrics are brilliant. You see, even back in the Eighties when the record labels had power and money and bigger budgets to sign acts and develop acts, it was still a lifer game. You had to check out of society and reality to become a rocker. The only way bands made money is from the stage.

I love the music and the vocal melodies to “Young Girl In Love”, “Play Rough”, “Penny” and “Night Ranger” but really, really, really hate the lyrics. All four songs could have been crossover hits if the lyrical message was better, not derivative and maybe a bit more socially aware.

UFO – Mechanix
I am a Michael Schenker fan, so the UFO records I purchased in the Nineties via the second-hand record shop and various music fairs were the albums that Schenker played on.

However, for $1, I purchased “Mechanix”.

Released in 1982, it was studio album number 10. Pete Way would leave UFO and form Fastway with “Fast” Eddie Clarke who also left Motorhead.

I love the classic UFO releases with Schenker, so of course I was disappointed with this album. Back when I purchased it, I never gave it a chance. Paul Chapman never had a chance following in the footsteps of Schenker. Even Vinnie Moore these days, is ridiculed for being in UFO, however Steve Morse is all cool for taking Blackmore’s place in Deep Purple. Go figure.

But Paul Chapman is a star on “We Belong To The Night”. It is the stand out track by far and it deserves a place in UFO history as a guitar foot stomper. It’s like Night Ranger took this song, sound and feel and built a career on it with the “Midnight Madness” album that came in 1983.

But the lyrics make me cringe. And many years later I realised that was the problem with UFO after Schenker left. It wasn’t Paul Chapman, he was excellent. Musically the band was excellent. It was the lyrics of Phil Mogg. They just didn’t grow up with him. He didn’t become a voice for a new generation.

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Dokken, Motley Crue and Ratt. More examples of the Progress Is Derivative Model

This isn’t a story about who ripped off who. To me those arguments are irrelevant as I am a great believer in the “progress is derivative” principle which is that all artists take a little bit of what came before and create something that to them is original.

It’s funny how you can have three songs that have pretty similar main riffs however each song has a totally different reach and impact with the audience.

Listen to “Young Girls” from Dokken’s first album “Breaking The Chains” and then listen to “Looks That Kill” from Motley Crue.

Now ask yourself the following question;

Do the opening riffs sound very similar?

If you answered YES then read the below, however if you answered NO then go back and repeat the above exercise until you hear that they do sound very similar.

Now listen to “Tell The World” from RATT.

Does the opening riff also sound similar albeit with a few small variations?

If you answered YES then read the below, however if you answered NO then go back and repeat the above exercise.

Musically, the three songs have a definitive riff that is very similar. However, one song is clearly forgotten, one song is considered a classic and the other one is a fan favourite.

The Dokken song was destined for the scrap heap just by the song title alone. Add to that some really crap lyrics, plus a really lazy uninspired vocal melody from Don Dokken and you have a disaster of mass distortion regardless of how good the bed of music is from Lynch. This is a perfect example of how good musicianship doesn’t shine due to bad lyrics.

In sports you are as strong as your weakest link and in this case the weakest link was the song title and the lyrics/vocal melodies.

Then you have the Motley Crue version that has lyrics drenched in sleaze, attitude and danger. The vocal melodies are simple with three or four syllable phrases, clustered together and barked out with venom. Add to that a song title that screams attention. Without even taking into account the video clip images and what not, “Looks That Kill” is far superior because of the way Nikki Sixx phrases his vocal melodies.

Then you have the Ratt’s “Tell The World”. Stephen Pearcy lived the L.A lifestyle. He immersed himself in the scene, along with his San Diego cohort Robin Crosby.

The main drivers behind all three songs are George Lynch, Don Dokken, Nikki Sixx, Robin Crosby and Stephen Pearcy. George Lynch was a constant L.A performer towards the late seventies and early eighties. Nikki Sixx and Robin Crosby would go on to be best friends. Both were consistent performers on the L.A scene. Stephen Pearcy was also a constant on that scene.

The music in these songs is not about who ripped off who. It is about how the sound of the L.A scene influenced all of the musicians involved.

In a nutshell playing two open string pedal points and then a power chord straight after was pretty basic Hard Rock/Metal 101.

This type of playing was very synonymous with bands like Judas Priest, UFO (Michael Schenker) and Scorpions.

In the U.S, you had the mighty Ted Nugent pushing out songs with definitive riffs based around open pedal points and power chords. Check out “Stranglehold”.

If you want to see that type of figure on steroids and totally original, check out the Randy Rhoads opening riff in “Steal Away The Night” . Rhoads starts it off with two open notes and then an inversion of a power chord. Then instead of doing two more open E’s he plays the B and A notes in lieu of the two open E’s.

In the end, as humans we are a sum of our influences and our cultures. The L.A scene was a culture based around a decadent lifestyle. In between all of that, the bands involved ended up crafting some great tunes along the way.

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The Music Word As I See It

Fiction

Just because one person knows it, it doesn’t mean that everybody also knows it. Nothing could be further from the truth. Is anybody talking about the new In Flames or Flying Colors album this week? Of course not, that is last week’s story. The hard-core fans would now of it but the rest. Not so much.

Hype

Despite all the hype, most people don’t pay attention. We live in a worldwide economy and all that we’re interested in today, is the fantastic. If you’re going to hype it then let me buy it. The true mark of a great record is that we have to hear it again and again. No hype can never make that happen.

Connections

Today we don’t want to be left out. We all have/want a broadband connection and a smart phone.

Niches

This is a huge problem in music especially in metal and rock circles. Suddenly it is uncool to like Meshuggah, Children of Bodom and Black Veil Brides. Suddenly it is uncool to like Five Finger Death Punch, Shinedown and Bon Jovi. Back in the Eighties when metal and rock was a commercial force to be reckoned with, the fans of say Motley Crue, Twisted Sister and Ratt were also fans of Metallica, Megadeth and Slayer.

Tastemakers

Tastemaker publications are irrelevant. They still operate on an old business model. The believe that if they act as gatekeepers, they can control which band breaks through or doesn’t. If an artist wants something to last then they need to infect the fans with quality. The fans are the tastemakers, not the media establishment. The fans make the songs hits and more importantly the fans sustain the songs for years after that.

Culture

We live in a society where we consume different cultures. So there’s no focus. Almost nothing lasts. And those in charge believe if they yell louder, they will get more traction, not realizing most people aren’t paying attention and never will. Fans of metal music in general still don’t know that Machine Head has a new album coming out.

Importance

What is important to you is probably not to someone else. Just because you are on TV it doesn’t mean that people saw you. We grew up with three channels. Now we have five hundred.

Dollars

Dollars are more important than music in today’s society. U2 got a $100 million from Apple, it doesn’t matter whether anybody listened to the music. “Reporters” are paid by the clicks. The iPhone moved 30 million units in its first month.

Tons Of Information

So here we are in with tons of information and so little time. Where do we start? Remember the past where the gatekeepers screamed for a decade only to give birth to a few dominant artists. It used to be that we couldn’t escape what was sitting at number one. Now we’ve got no idea what number one is or what it means.

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The New Nursery Rhymes

What child doesn’t love nursery rhymes? You know the ones “Humpty Dumpty”, “Rock A Bye Baby”, “Mary Had A Little Lamb”, etc.. One thing that is certain is that these tales have survived hundreds of years.

The recording industry tells us that we need more Copyright for music to thrive. But nursery rhymes survived all this time without the recording industry and copyright.

Nursery rhymes survived because they were passed on by word of mouth and taught to children before the rhymes got committed to print.

That word of mouth promotion is the pure essence of culture. That is how culture thrives. That is how bands become superstars and have careers.

Even those beautiful sounding nursery rhymes had their origins as protest songs or political songs. “Baa, Baa, Black Sheep” is about the Great Custom, a tax on wool that was introduced in 1275. “Three Blind Mice” was about the burning of three Protestants at the stake for heresy, in their attempt to overthrow Queen Bloody Mary.

Say bye-bye to the old and say hello to the new. Here is a list of the nursery rhymes that my two-year old loves.

“We’re Not Gonna Take It”

The ultimate song about standing up against authoritative figures that want to mold you and stifle your creativity. The video clip will be forever remembered. It’s part of pop culture history. The song tapped into the psyche of a whole generation of kids who felt pressured by parents and teachers to conform.

Back in the Eighties, the PMRC listed “We’re Not Gonna Take It” as number 7 on their filthy fifteen list. And the reason why it was on the list. Violence. Yep, Tipper Gore and her housewives found the song to be violent while millions upon millions of adolescent teens found it empowering.

“Cum On Feel The Noize”, “Rock and Roll”, “Rock N Roll All Nite” and “I Wanna Rock”

Four songs about letting your hair down. That is what rock and roll is all about.

We just want to rock.

“Livin On A Prayer” and “Dont Stop Believin”

Two songs about believing in yourself. And 25 plus years, people are still believing. Combined they have over 100 million streams.

“Eye Of The Tiger” and “Burning Heart”

Finding that inner animal when your back is against the wall. The “Rocky III” producers wanted to use “Another One Bites The Dust” however they could not get permission to use the song, so Sylvester Stallone hired Survivor to write an original song instead, which turned out to be “Eye Of The Tiger.”

“We Will Rock You”

The boom boom cha. It’s undeniable.

And the way these songs are getting passed on is via word of mouth, from father to sons. That is how culture rolls. So the recording industry better deal with it.

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A to Z of Making It, Copyright, Music, My Stories

We Are All Copyists

The way we improve as humans is by finding a better way of doing things. It is very rare that we improve as humans by doing something from scratch. So in other words we copy what we see and we improve upon it. We do that from the day we are born.

The whole English rock movement in the sixties was born from copying the blues and folk movements and improving on them.

Keith Richards even went on to say that you can’t copyright the blues as all of the blues standards were copied over and over again so that thousands of derivative works existed.

Deep Purple built a career on taking certain sections from jazz standards that Jon Lord knew and turning them into rock songs.

Led Zeppelin built a career on taking certain sections from other obscure songs and turning them into definitive masterpieces.

Black Sabbath had their roots in blues, classical and jazz. They borrowed from those genres. Listen to Bill Ward’s drumming on the early records. It’s almost got a swing, jazz feel to it.

Metallica initially built a career on taking certain sections from obscure New Wave Of British Metal acts and turning them into thrash metal masterpieces. For the self-titled BLACK album, the lead off track “Enter Sandman” has an intro that is copied and improved on from a local Californian band.

It is human nature that we are always looking at ways to improve. And copying something that came before, and then adding incremental improvements to it is how we do it. I see it in my children. In how they take things in, how they learn and how they copy things and add their own unique touch to it.

In the music that we listen to there are always elements of copying. And that, really, is what happens all the time.

Copying is there and it has made a lot of people upset over the last 40 years. I always love it when a musician says “the songs are like my children”. I have children and there is no chance I can use that analogy.

One thing I do know is that copying is a key ingredient in the process of creating new works and it is a shame that the corporations that owe the majority of the copyrights are destroying this culture so that they can protect their bottom lines.

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If You Want To Succeed In 2014

I was listening to Fuel’s new album “Puppet Strings” today.

Fuel was one of those rock bands I latched onto in the late nineties, early two thousands.

Why call it Fuel without Carl Bell?

Why did Carl Bell call it Fuel without Brett Scallions for the “Angels and Demons” album cycle?

Keeping a band together is a job in itself. No one tells you how hard it is. Read about the making of “The Wall” from Pink Floyd. Watch, “The History Of The Eagles” documentary. Read, “The Dirt” or “Face The Music” or “Lifting Shadows” or “Enter Night” and you will see countless examples of bands trying to hold it together.

Listening to the Fuel album got me thinking about the current state of the music business.

We live in an age where only blockbuster albums make serious money.

The income gap divide between the bands that release blockbuster albums and the ones that don’t is growing wider and wider.

The days of paying your dues and breaking through are over.

Now it is all about being great 24/7.

The internet noise has made it almost impossible for messages to rise above it and new releases come out one week and if they are not great, they are forgotten the next.

It’s a cold hard truth. In 2014, you have to be great.

Five Finger Death Punch. Great.

Volbeat. Great.

Avenged Sevenfold. Great.

Skillet. Great.

Gemini Syndrome. Great.

Halestorm. Great.

In This Moment. Great.

All of the bands mentioned above have had albums out for at least 10 months and more, and they are still part of the social conversation.

If you are one of those people who uses sales as a metric of success then all of the above bands are still moving units. However sales are not the only measures of success these days.

If you want to succeed and make money from recorded music in 2014, understand how streaming royalties work.

If you want to succeed and make money from recorded music in 2014, stop bitching about streaming royalties and re-negotiate with the record label.

Ever heard the story of Loreena McKennitt, who is a Canadian Folk/Celtic/World music artist.

She couldn’t get a record deal. She spent a long time networking and building a connection with her audience. Eventually she created a substantial fan base that started to purchase her music and she was getting 70% of it. When Warner Bros. came knocking, she showed the label what she was making and the “crap contract” that the label came with got torn up and she negotiated a new deal with the label that benefited her as well as the label.

In the end a harp playing harpist had enough bargaining chips on her side that she was able to negotiate a real deal. And then you have people like Scott Ian and other metal heads complaining about piracy and the state of the industry.

If you want to succeed and make money from recorded music in 2014, know that it is a relationships business with the fans first and foremost.

If you want to succeed and make money from recorded music in 2014, know that the press doesn’t matter. It might make you feel great and it might please your vanity, however it is the fans that break acts.

If you want to succeed and make money from recorded music in 2014, you only get ONE SHOT to make a first impression.

If you want to succeed and make money from recorded music in 2014, you need to know how to write, play and sing.

If you want to succeed and make money from recorded music in 2014, take a note from the Dave Matthews band. They are huge because they have fostered an audience that is more or less a cultural movement.

If you want to succeed and make money from recorded music in 2014, you need to keep creating hits. The biggest songs of a band’s career are the ones that didn’t rise up the charts. The fans made them hits in their cultural universe. Seen a recent set list of Metallica or Megadeth. None of the songs ended up as Chart Hits, but they are still hits.

If you want to succeed and make money from recorded music in 2014, know that streaming revenue is just going to keep on rising. If you are on a label and an old contract start re-negotiating right now. Otherwise you will be left behind.

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A to Z of Making It, Music, My Stories, Piracy, Stupidity

Who Is Ahead Of The Game and Who Is Behind The Eight Ball

Ahead Of The Game
Demonoid. As the single largest semi-private BitTorrent tracker that ever existed, Demonoid offered a home to millions of file-sharers. Throughout it’s history it has been taken offline a few times and the most recent one occurred last year. However, the site is known as the “COMEBACK KID” and it is back again. Never underestimate innovation. It always trump corruption and money.

Behind The Eight Ball
As expected and predicted by everybody, the Entertainment Industries/Hollywood Studios are now suing MegaUpload. The fact that they conspired with the Government to take a cyberlocker off-line was not enough. The fact that they made a lot of people lose personal content like photos, papers and videos is not enough. Let’s spend more money and sue the organisation. I suppose the catchcry is going to be the whole “WE NEED TO SEND A MESSAGE”.

Ahead Of The Game
YouTube dominates music streaming UNOFFICIALLY.

Behind The Eight Ball
Apple’s got no streaming solution. iTunes Radio is no match for Pandora so Apple/Cook making a billion dollar deal with Beats Music (which was losing money) so that they could have a streaming solution. And Trent Reznor (who was an investor in Beats) cashed in with the Beats sale to Apple by making way more money than he ever made in music.

Ahead Of The Game
Streaming wins.

Behind The Eight Ball
Spotify laid the foundation for streaming by fighting from trench to trench. Can they compete with Apple? The word on the street is that Apple will have a better royalty rate when it comes to streams.

Ahead Of The Game
The Techies are still the winners when it comes to music and distribution.

Behind The Eight Ball
Ponos and Studio Quality music in our ear buds.

Ahead Of The Game
Independent bands that come up with creative ways to engage their fans. “The Airborne Toxic Event” a few years back released a series of stripped-down, single-shot videos for every song on their album. Check out their Spotify and YouTube numbers today. A lot of the established rock bands do not have those numbers. The lesson here is that the artists in today’s world have way more opportunities to reach out to their fans and share content with them. It’s a lifer game.

Behind The Eight Ball
Artists talking about CD sales. Or research that focuses on innovation hurting sales of music. Hell, lets bring back Eight Track Tapes and Cassettes while we are at it.

Ahead Of The Game
Number crunching. MusicMetric, Echo Nest and Next Big Sound are all out there providing analysis on music by examining all aspects of a bands presence, like Social Media, Peer To Peer, legal mp3 purchases and streaming numbers.

Behind The Eight Ball
Lobbyists are still pushing hard for prosecution of online pirates and that new law is known as the Trans-Pacific Partnership (TPP). Basically it is a free trade deal that is being negotiated in secret and it has similar provisions to America’s controversial SOPA and ACTA bills.

And what about these other little innovative beauties from the entertainment industries;

DreamWorks calling for a piracy crackdown while they rake it in.

MUSO (a takedown service) is the Entertainment Industries answer to piracy. And the UK Government is providing funding.

If you are an artist, you need to keep on creating so that you can stay ahead of the game. If you are a label, you need to be finding talent and innovating to stay ahead of the game. Otherwise, you will be behind the eight ball and blaming everyone else for your shortcomings.

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A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Chaos + Disruption = The Music Business

It’s a chaotic and disruptive time in the music business and with chaos comes opportunity.

On one side you have COPYRIGHT. And that can be broken down into a lot of other little chaotic categories like infringement, the length of copyright terms, copyright monopolies, the lack of works entering the public domain and so on.

The public domain is culture. Keith Richards once said, ‘you can’t copyright the blues.’

Culture is built and expanded by sharing stories and building on the works of others. Led Zeppelin, The Beatles, The Rolling Stones and all of the sixties greats like Hendrix, Clapton and Beck used this concept. They built off the blues.

However copyright law and its real purpose got hijacked by corporations and everything changed. Instead of culture being built up in the works that the public creates and shares, the public is now faced with copyright corporations locking away works that should be in the public domain by now. These works that should be in the public domain do not benefit the original creators in any way, however they are beneficial for the few copyright monopoly gatekeepers.

For culture to thrive once again, it is important to respect the public domain.

Then on another side of the music business you have the RIAA who continually push lies out into the world, so that technology companies can do something to protect crap business models. Did you know that the global music industry sent it’s 100 million takedown notice to Google, to remove search links to certain sites. It looks like the RIAA doesn’t get it.

So if a person types in “free mp3” in Google Search what should Google return?

Sites that have free mp3’s or sites that the RIAA want Google to point to when that term is typed in. Maybe when that person types in free mp3, they want a free mp3 and have no interest in paying.

Then you have the ISP’s on another side that are caught up in the middle of all this as they offer the service that provides internet access to users. According to the RIAA and the record labels, the ISP’s allow “copyright infringement” to happen, therefore, they need to do something about it to help out the music industry. In Australia, this is heavily disputed, however in other parts of the world gradual response schemes are in place.

Then you have the technology companies trying to offer low cost services to fans of music. However, low cost to a fan means high costs to the RIAA and the record labels in licensing fees. This is before the new service is even allowed to trade. If the new service starts to trade without licensing in place, expect them to be litigated into submission.

Have you noticed that artists have not been mentioned anywhere as yet. That is how far the music business has come, where the actual music is only a small part of it, however it should be the major part of it. For the business to thrive, you need great music.

I was looking back to some of the releases in 2013 that I liked. Two of my favourites are “Protest The Hero” and “Coheed and Cambria”.

“Protest The Hero” and “Coheed and Cambria” are working to the “Keep your fan base close” mantra. Both of the bands moved from major labels into a DIY independent mindset, realising that their fans are king.

Exceptional fan service is the key driving force behind a bands success. I expect “Coheed and Cambria” will get a lot more fans purchasing the next super deluxe package for the new album because they did such a great job with “The Afterman” releases.

“Protest The Hero” on the other hand have fallen into the fan funded conundrum where the perks always arrive later than expected for international fans. I live in Australia and I am still waiting for the perks to arrive. The band have been clear with their information, advising that it will take 6 to 8 weeks.

It’s good old business 101, “treat your customers right and they’ll stay with you forever”.

Then you have bands like Five Finger Death Punch, Avenged Sevenfold, Dream Theater, Stone Sour, Killswitch Engage, Trivium, Volbeat, Alter Bridge and TesserAct that have label deals.

Should those bands go independent like Protest The Hero or Coheed and Cambria. It all depends on a person’s definition of success and hard work. Going independent means that you need to build a team around you like any business start-up.

What are the benefits of going independent?

The lesson is simple. Selling your artistic freedom and independence as a “success” strategy can bring lucrative rewards. But it’s not always the best move for your career, as you are also selling off important data to the record label. The record label doesn’t want to know your fans or connect with them. They want you to do it, so that the label can make money of that relationship and then pay you a percentage of it.

Coheed and Cambria moved over 100,000 units of their deluxe “Afterman” editions. At $60 (I think it was $68, however I will use $60 for the example) an edition, that comes to $6 million in revenue. If the band was on the label model, what percentage would the band see from that $6 million.

The music market/business is filled with acts trying to make it. It is going to take a huge effort to stand out amongst the rest. Music is a lifer game. It is a slow and steady approach that builds careers.

Artists should be looking at development. With each song release, artists should never be afraid to try things out. Even try out new technologies that make it very easy for their fans to interact with them and their music. In a company, this is called research and development. Investing in your career is never a mistake.

The artists have the power to make the record labels redundant, purely to be used as a distribution arm if needed, however with the rise of streaming technologies, even this arm can be in danger of disappearing. Bands like Coheed and Cambria, Protest The Hero and Digital Summer have seen the recorded business side of things and have decided, hey we can do it better. That’s what great businesses are made of.

So in all of this chaos, who will rise and who will fall? Time will tell, however if you compare music to technology, you will see only a select few rise to the top. Smartphones and tablets is all Apple and Samsung. Amazon has online shopping cornered. Google is the king of search. Spotify will win the streaming war. Facebook rules social media. iTunes rules the mp3 and app market. Will the same fate happen in the music business?

2019 Crystal ball predictions;

Coheed and Cambria – will get bigger and bigger. Their style is unique, so expect them to keep to that style, sort of like how AC/DC releases music in the same style or Iron Maiden.

Protest The Hero – proved to themselves that they still matter. Will get bigger and more crazier. The future of progressive metal.

Machine Head – will still be bigger then what they are. Robb Flynn understands the internet and understands the change that is coming. He will make sure that Machine Head rides the wave all the way to the shoreline, while Adam Duce circles in the undercurrent, ready to litigate the band into submission.

TesseracT – will become the next Pink Floyd.

Digital Summer – are one of the hardest working rock bands around like Twisted Sister and Dream Theater. They will get bigger as they are lifers.

Avenged Sevenfold – will become the new Metallica.

Five Finger Death Punch – I have a feeling that they will break up after one more album.

Shinedown – will be bigger than what Aerosmith ever was.

Volbeat – will remain relevant in their niche genre.

Metallica – will still be relevant in the same way the Seventies act remained relevant.

Dream Theater – will still tour and do a lot of side projects, however they will be replaced by TesseracT and Protest The Hero.

Black Veil Brides – will take over the void left by Motley Crue and Guns N Roses.

Trivium – will deliver an astounding progressive technical metal album.

Killswitch Engage – will remain relevant in their niche genre.

Alter Bridge – The world needs Led Zeppelin to continue. Expect Alter Bridge to fill this void. They have one of the best vocalists of the modern era in Myles Kennedy. Marc Tremonti is a prolific writer. Call his Creed project, “The Yardbirds” and Alter Bridge as “Led Zeppelin.”

Bullet For My Valentine – will deliver their own version of “Master Of Puppets” and “The Blackening”.

Lets see how it pans out.

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