A to Z of Making It, Music, My Stories, Piracy

Does a band have customers or fans? Read on metal heads and find out.

A customer is a person who purchases goods or services from another. A fan is an ardent admirer of a pop star, film actor, football team, etc.

So how can a band turn fans into satisfied customers that keep on coming back, again and again?

You ask any artist what kind of fan/customer they want and I guarantee you they will say statements like the following;
Fans who are loyal
Fans who spread the word
Fans who spend money on record music, concerts and merchandise
Fans who spend money on concert tickets
Fans who spend money on merchandise
Fans who interact with the band

So if artists want fans then the artists need to do more than just satisfying them. They need to bring the WOW factor to everything they do.

A lot of artists and their representatives come up with loads of dazzling ideas and packages however they are still rooted in the old record label business models.

For example;

Dream Theater has been pushing the same Super Deluxe packages since “Black Clouds and Silver Linings”. The packages have more or less been in the same format, same items and for the same price.

Avenged Sevenfold did a similar package for the “Hail To The King” album.

Five Finger Death Punch didn’t.

Trivium had album and merchandise specials happening.

Coheed and Cambria focused on the Deluxe packages.

Protest The Hero focused on their Indiegogo campaigners and the perks involved with that campaign.

What would have happened if the bands “under promised and over delivered”?

Imagine the service Roadrunner and Dream Theater would have done by giving the fans that purchased the Super Deluxe packages, a site to download the mp3’s when they found out the album leaked on the internet.

Protest The Hero did exactly that. As soon as the band found out about the leak on torrent sites, they went into action. I guess it helps to know who your fans are and to have that data handy.

Customer satisfaction is artists delivering on promises, like releasing a product when they say they are going to release it. Cough Cough, Live at Luna Park DVD.

Artists are doing exactly as they said they would and fans/customers are satisfied.

Imagine if the customers get something more than they expect, like more options, early delivery, a special download site when the album leaks, additional perks attached to the orders, access to demo’s or ideas that didn’t get developed further – I would expect the artist to end up with a very loyal and more than satisfied customer base, that can propel them into the next level of success.

It’s a simply idea. When we get a service that we don’t expect, rather than a service that we do expect the payoff can be enormous.

However under promising is not just about throwing in extras and doing things faster.

If the album is being released on Thursday 13 December, make the mp3 download available a week earlier to the fans that purchased the Super Deluxe package. “Great news, we wanted you to have the music as soon as possible. Click on the below link to download an mp3 rip of the album. No extra charge.”

It’s simple, all bands need to do is change their promise and watch satisfied customers become devoted customers. What do you think Lady Gaga and Kate Perry where doing with their “leaks” and then bringing the album release date forward. They were employing the under promise over deliver business model.

Every artist needs to be looking at making their fans become customers.

“Our audience are fans first and customers second. We really try not to annoy them.”
The above quote is from Stefan Mennerich, Bayern Munich Director of New Media, Media Rights & IT.

A soccer/football club is no different to a band or an artist. The devotion is there.

“You have to think about what the consumers want and tailor the experience to their unique interests. And the experience is also very different depending on the platform the consumer is using.”
The above quote is from Ken Fuchs, Head of Entertainment, Sports and Games at Yahoo!

This is how the record labels tailor the experience.

PRODUCT A is coming out on DATE XXXX.
IT COSTS $$$$.
PRE-ORDER it now at iTunes, Best Buy, Amazon.

Wow, what an experience for the fan.

Imagine if the above experience was tweaked.

BAND A is releasing a PRODUCT A in three weeks’ time.
GO to YOUTUBE now and watch a recording of BAND A performing the songs live in the studio. That same recording is available to be downloaded as an AVI file and an MP3 rip via BitTorrent.

BAND A is releasing a PRODUCT A in two weeks’ time.
Go to YOUTUBE now and watch the latest video clip.

MP3 downloads are available for the Super Deluxe Package orders RIGHT NOW. That’s right, this is 2 weeks before the actual release date.

BAND A is releasing a PRODUCT A in two weeks’ time.
We have a special MP3 deal from our website. For $5 you get an mp3 rip of the album, regardless of your geographical location. This is a two week sale before the official release date.

One week before the release date, the album is available for STREAMING at YouTube, Spotify, iTunes Radio and Pandora.

The sad thing is no band with major label backing would do the above because for some insane reason they still believe that the charts matter.

DREAM THEATER LIVE AT LUNA PARK DVD IS #1. THE NEW DVD FROM THE GRAMMY-NOMINATED BAND IS CURRENTLY ATOP THE SOUNDSCAN DVD CHART.

See what I mean.

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Music, Stupidity, Treating Fans Like Shit

Jon Bon Jovi – The power is in his hands to change the way his fans buy tickets

Bon Jovi – Because We Can Telstra pre sales went on sale on Monday, 13 May, 2013 at 9am.  By 9.01am, the Bang Tango site crashed. Within an hour, Telstra and Bang Tango both posted an update. It was the clichéd “due to high demand or high volumes, you may experience delays in accessing this website”.

It wasn’t until 6.35pm that the Bon Jovi Facebook page posted an update;

Thank you to all the fans who have taken part in the Telstra Australian Pre-Sale so far! Due to the massive amount of traffic the BangTango Pre-Sale site was temporarily down but is now back up and running! Thank you for your patience. Get your Pre-Sale tickets now: http://bit.ly/13cryk3.

I can’t believe that in this day and age, Bon Jovi is using the “massive amount of traffic” phrase.  Seriously, what did they expect, a couple of hundred people to go online.  This is Bon Jovi we are talking about, the same band that released a box set called 100,000,000 Fans Cant Be Wrong.

Back in 2010, they played multiple stadium shows in Australia in each city and each show was sold out, so of course they would expect a “massive amount of traffic” this time around.

Furthermore, the Backstage JBJ fan club didn’t have any issue coping with the heavy amount of traffic, where fans coughed up a further $60 to join, just to spend more money on tickets.  Then there is the stupid limitations that Bon Jovi places.  A fan can only purchase 2 tickets.

How does that work for me, if I want to take my wife and my three kids to the concert?  From reading all the comments on the various Facebook pages, other fans are also in the same boat.

The mainstream press refuse to do any reporting on this.

Jon Bon Jovi has the power to change the way the ticketing is handled.  One thing I have noticed from today’s artists is that they always blame someone else.  They very rarely take responsibility for their actions.  Jon has Kid Rock opening up for him on the Australian tour.  What Jon should do is take a lesson from Kid Rock on transparency and responsibility.  

Kid Rock’s summer tour of the U.S. is all $20.  As he mentions, the artist has the power to change the ticket prices, the price of T-shirts and so on.  He also mentions that they he will be reselling some of his tickets or go paperless where it is legal in the U.S to do so, so that he can combat scalpers.  Furthermore, Kid Rock, has a special reserved section close to the stage, for his people to find audience members and put them there. Click on the Rolling Stone article. 

Another big call from Kid Rock was that he didn’t want a guaranteed fee.  He backed himself, that he was going to sell tickets.  That is exactly what he did.  Compared to his 2011 box office returns it is looking like he will double that in 2013.

Kid Rock is scaling back, however Jon Bon Jovi is not.

Will Jon Bon Jovi, ever do the same as Kid Rock?  Based on him partnering up with Telstra/Bang Tango, because they paid the most to secure the pre sales slot, my answer is NO.

GREED is what the great divide in income inequality has brought.  Jon Bon Jovi is pissed that sales of recorded music have dropped so on each tour he is raising the ticket prices.  Eventually, he will be doing business like the Rolling Stones current tour, where the public was giving the Stones a big stiff middle finger at the $650 price tag, and then a day before the gig, the prices dropped to $80 and everyone snapped them up.

Ticketek get their chance to shine on May 20.  They know that they will be hammered with fans trying to get tickets.  They are prepared for it, they have partnered up with innovative technologies.  Read the article. 

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Music

Motley Crue

I was just on their website, and I could purchase 5 tickets in brilliant position for their next show on their Canadian tour.  Now I like Motley Crue.  If it wasn’t for their look and coolness in the Eighties, I probably wouldn’t be into music as much.  Their stiff middle finger attitude was something I could relate with.

However, if you want people to give money to watch you perform, year after year, you need to release new material.  The Canadian tour is billed as their biggest tour of Canada in years, however the shows are far from selling out.

In the last 13 years, the biggest release they ever did was The Dirt and it wasn’t even music.  It was a book.  That book, gave Motley Crue a big career boost.  So when they released the Greatest Hits double album, with three new tracks, the tour was guaranteed to be a success.  And it was.

Actually the biggest press that the Crue ever got was the two home sex movies, featuring Tommy Lee and Vince Neil.

I saw Motley Crue at the Acer Arena in December 2005, my wife was pregnant with our second child at the time.  It was on the Carnival of Sins tour.  I can say that the band was on fire that night.

They then released the Saints of Los Angeles which is the best album they have released with the Vince line up, since Dr Feelgood.  They toured again and again on that album, which led them to a Las Vegas residency.  This is where the song Sex was written and recorded.

However since Saints of Los Angeles, the Crue have released just that one song, Sex.  They have toured over and over before and after Sex.

I think it’s time to bring out some more music.

I understand that Nikki Sixx has Sixx A.M and what an excellent outlet that has become for him.  I have both their albums and they are excellent, hardly any filler.  The concept themes also help.

I watched the Crue at the Allphones Arena a month ago.  I took my kids to it, so that they can see a rock n roll show on a grand scale.  If it wasn’t for my kids I wouldn’t be going.  Why?  I have seen them already, and if no new material is out, I don’t want to see the same old songs again and again and again.

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