It’s a fucked up world when Metallica scalps it’s own tickets. 88,000 Metallica tickets went to a reseller before they were even offered to the fans/public.
And for one simple reason.
They believe that the market value of a Metallica ticket is considerably higher than the selling value. Well if they believe the tickets are worth more, put up the price. People will either pay it or they won’t pay it. The Rolling Stones did that 5 or so years ago and guess what, a week before the shows, the tickets got dramatically reduced so the venue fills up.
Metallica is an organization today, however before it became one, its fan base was built on their fan centric connections, like tape trading and allowing fans to film their shows.
Would Metallica (the band) have known about the shady practice of scalping their own tickets?
The truth is, the act is always in control.
I’m sure the band will do a press release blaming Ticketmaster, but the truth is Ticketmaster does what Metallica wants.
From a band point of view, it’s a good thing that concert tickets are selling, but is it worth ripping your fans off when thousands of tickets are sold in the first minute to StubHub, which then put the tickets up at a higher price.
Wouldn’t you want your fans to have first dig at these tickets?
The again, once upon a time people liked to buy tickets 6 to 8 months in advance, but these days people also like to buy tickets a few weeks before the gig because life is unpredictable. It’s a big reason why StubHub has grown into a huge business.
The demand for tickets is insane. Just look at the numbers Metallica is doing in Europe.
And if Metallica is doing it, they are all doing it. The Gunners, Jovi, AC/DC and any touring act who has a rabid fan base.
Why should someone else get the profits when the band can?
And are the people who are buying the StubHub tickets real fans, the ones who will support the band through the hard times?
Other articles portray these people who pay top dollar at StubHub as people who have dollars to burn and they want to say they went to the show, take a selfie of being there and move on to the next band because it’s the cool thing to do. And they normally buy very close to the show.
For me, I haven’t been to a Metallica show since the St Anger tour. The prices then were excessive, and at that point in time I put it down to our Australian dollar being very weak compared to the US dollar.
And I watched a great energetic show but I still remember Lars not playing any of the double kick bits from the St Anger songs and Kirk being sloppy and very improv in his leads, which didn’t work for me.