A to Z of Making It, Copyright, Music, My Stories, Piracy

Trying Something New and Creative To Engage With Fans

This whole buying shares in a song has been going around for decades, especially in the heyday of record label monopolies. The basic premise at that time was that people would buy shares in a song and then any earnings the song makes goes back to the shareholders.

Fast forward to today and Testament is offering up a chance for the fans to purchase shares in the song “Native Blood”. If they sell every single offering they will have raised $57,000 in capital.

However, while the offering is promoted like a Company IPO Share Offer, it is nothing of the sort. It’s all smoke and mirrors. The fans of the band are buying memorabilia. The band is using the connection that a fan might have with the song as its selling point. Being a shareholder on the “Native Blood” song will not entitle you to any royalty payments (provided that a thrash band with a cult status who make their money from touring would get any) however it will give you a chance to buy limited edition merchandise later on.

An artist music and career is a brand and brands aren’t built in a day. Testament has been at for a while. In the beginning they had some growth initially however that didn’t mean that they made it. Music is a competitive industry and consumers are becoming harder to reach. Every business brand is faced with the same problem. Bands and artist are no different to small businesses.

The difference is if the artist is NOT prepared to find creative ways to reach their fans than complacency will bring about the end. So Testament is trying new creative ways to engage with fans, but it’s still based on the one way model of selling something. But by always going back to the old product selling paradigm is precisely the way to go out of business today.

Markets are always changing and fans of music are always changing. What we value as important is changing and what we want to own is changing. I grew up with the focus to have a house and a car. My kids are growing up with the focus to have the latest tech and live at home.

The fans of music spoke out loud with Napster 15 years ago.

WE WANT ACCESS TO MUSIC.

And what does the recording industry and bands do? They fail to keep pace with the changing demands, values and needs of their fans. They chose to hang onto the past and in 2014 they are left wondering where their fans and profits went.

If we want more proof about the sales model for music slowly fading, look no further than all the MP3 stores that are either being killed off or reporting losses. In Australia, BigPond music was operated by our largest ISP, Telstra and they have now shut it down, focusing on MOG, their streaming service which is trying to compete against Spotify. They get it, consumer behaviour is changing, and Spotify has led the way in providing a service that responds to this shift and has had much success doing so to date.

For bands and artists to prosper they need to do things differently. They need to be genuine and willing to connect with their fans. The fans in the end want transparency, not smoke and mirrors. James Hetfield might cringe at the “Some Kind Of Monster” documentary, however that visual and transparent footage of a massive act breaking apart was touching and moving. Hell, there are people at Metallica shows today that have never purchased a Metallica album.

The value of the recorded music product is not the value that it once was. What is valuable is the service and the partnership. That is why we are living in the era of sharing and access. Sharing provided the service that the fans of music wanted. Which was access all along.

And when will artists learn that partnerships are absolutely key to ensure sustainable growth. If small businesses do it, why can’t artists do it. But everybody lives by selling something. So even though I don’t agree with Testament’s song share plan offer and the lack of transparency around it, they are trying something different which for a metal band that goes back into the era of Eighties is good to see.

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Music

Bon Jovi struggling to sell tickets

It looks like the wheels are falling off. This is what happens when you go back to the same markets over and over again, with super high ticket prices. I just went onto Showbiz today and I could still purchase 4 Platinum Tickets for the Bon Jovi Australian Shows in December. This was unthinkable, once upon a time.

A lot of Bon Jovi fans got burnt at the Telstra Pre sale debacle. Bon Jovi’s Facebook page, the Bang Tango Facebook page and the Dainty Touring page had over 2,500 combined comments from disgruntled fans. Think about those numbers for a second. If all those fans purchased 4 tickets each, that is 10,000 ticket sales.

A lot of people are now waiting for the General Public Release via Ticketek on the May 20, 2013.

A lot of people don’t even know that the Showbiz pre-sale. It’s not even advertised on the Bon Jovi Facebook page, however the Telstra pre sale was.

Furthermore, Bon Jovi can’t even sell out a hometown gig. Tickets to the U.S. New Jersey shows are up on Goldstar, https://www.goldstar.com/e/69879 as inventory that no one wants.

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Music

Attention Bon Jovi Fans – There is Another Pre-Sale on today?

I can’t believe it.

The next lot of pre-sales from Bon Jovi’s tour of Australia have gone on sale via Showbiz and no one is buying.  Tickets have been on sale since 8am this morning, which is when I purchased 4 Platinum tickets.

I just went online right now, and i could purchase another 4 Platinum tickets.

I then checked Bon Jovi’s Facebook page, and there is no mention of the pre sale that is happening today.

WTF?

I guess the whole Telstra / Bang Tango debacle pissed everyone off.

 

 

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Music, Stupidity, Treating Fans Like Shit

Jon Bon Jovi – The power is in his hands to change the way his fans buy tickets

Bon Jovi – Because We Can Telstra pre sales went on sale on Monday, 13 May, 2013 at 9am.  By 9.01am, the Bang Tango site crashed. Within an hour, Telstra and Bang Tango both posted an update. It was the clichéd “due to high demand or high volumes, you may experience delays in accessing this website”.

It wasn’t until 6.35pm that the Bon Jovi Facebook page posted an update;

Thank you to all the fans who have taken part in the Telstra Australian Pre-Sale so far! Due to the massive amount of traffic the BangTango Pre-Sale site was temporarily down but is now back up and running! Thank you for your patience. Get your Pre-Sale tickets now: http://bit.ly/13cryk3.

I can’t believe that in this day and age, Bon Jovi is using the “massive amount of traffic” phrase.  Seriously, what did they expect, a couple of hundred people to go online.  This is Bon Jovi we are talking about, the same band that released a box set called 100,000,000 Fans Cant Be Wrong.

Back in 2010, they played multiple stadium shows in Australia in each city and each show was sold out, so of course they would expect a “massive amount of traffic” this time around.

Furthermore, the Backstage JBJ fan club didn’t have any issue coping with the heavy amount of traffic, where fans coughed up a further $60 to join, just to spend more money on tickets.  Then there is the stupid limitations that Bon Jovi places.  A fan can only purchase 2 tickets.

How does that work for me, if I want to take my wife and my three kids to the concert?  From reading all the comments on the various Facebook pages, other fans are also in the same boat.

The mainstream press refuse to do any reporting on this.

Jon Bon Jovi has the power to change the way the ticketing is handled.  One thing I have noticed from today’s artists is that they always blame someone else.  They very rarely take responsibility for their actions.  Jon has Kid Rock opening up for him on the Australian tour.  What Jon should do is take a lesson from Kid Rock on transparency and responsibility.  

Kid Rock’s summer tour of the U.S. is all $20.  As he mentions, the artist has the power to change the ticket prices, the price of T-shirts and so on.  He also mentions that they he will be reselling some of his tickets or go paperless where it is legal in the U.S to do so, so that he can combat scalpers.  Furthermore, Kid Rock, has a special reserved section close to the stage, for his people to find audience members and put them there. Click on the Rolling Stone article. 

Another big call from Kid Rock was that he didn’t want a guaranteed fee.  He backed himself, that he was going to sell tickets.  That is exactly what he did.  Compared to his 2011 box office returns it is looking like he will double that in 2013.

Kid Rock is scaling back, however Jon Bon Jovi is not.

Will Jon Bon Jovi, ever do the same as Kid Rock?  Based on him partnering up with Telstra/Bang Tango, because they paid the most to secure the pre sales slot, my answer is NO.

GREED is what the great divide in income inequality has brought.  Jon Bon Jovi is pissed that sales of recorded music have dropped so on each tour he is raising the ticket prices.  Eventually, he will be doing business like the Rolling Stones current tour, where the public was giving the Stones a big stiff middle finger at the $650 price tag, and then a day before the gig, the prices dropped to $80 and everyone snapped them up.

Ticketek get their chance to shine on May 20.  They know that they will be hammered with fans trying to get tickets.  They are prepared for it, they have partnered up with innovative technologies.  Read the article. 

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Music, Stupidity, Treating Fans Like Shit

Bon Jovi – Who Is To Blame Because We Can(t) purchase tickets?

This morning, at 9am, the Bon Jovi – Because We Can Telstra pre sales for the December 2013 Australian tour went on sale via ticketing website, Bang Tango. By 9.01am, the site crashed. Within an hour, Telstra and Bang Tango both posted an update. It was the clichéd “due to high demand or high volumes, you may experience delays in accessing this website”.

Fans went into a panic and then they became angry. The Bon Jovi Facebook page had thousands of comments about the disaster. Telstra’s page experienced the same rage, along with the Bang Tango Facebook page. Fans also vented their anger on Twitter.

A lot of the blame is directed at Telstra and Bang Tango. Both of these organisations have a lot to answer too, however the main blame stops with Jon Bon Jovi and his management team. They are the ones that signed these arrangements due to the monies offered to them.

What fans seem to forget is that Bon Jovi is guaranteed an upfront fee from the promoter for coming to Australia, regardless of ticket sales.

They (Bon Jovi and the promoter) then license out the sales of their tickets to different ticketing bodies within Australia, based on what those ticketing systems want to pay for having the privilege to sell Bon Jovi tickets. In most cases, Ticketek or Ticketmaster are the players, however in this instance, there was another player in Telstra/Bang Tango. The actual winner in all of this is Ticketek, as it seems to cement their reputation as the best seller for these kind of events. Bon Jovi then licenses out the manufacturing and sales of their merchandise to another organisation, and that is why we, the fans are slugged with the high prices we see. $50 for a T-shirt, $300 a concert ticket and so on.

Furthermore, from looking at all the comments, I started to see a trend. Fed up and frustrated fans then started taking out the $60 online Backstage JBJ fan club membership, just so that they can purchase tickets. Was this the intention of Jon Bon Jovi all along, to get people over to his fan club. As a Bon Jovi fan, I don’t believe that is so, however it makes you wonder. Throughout the whole debacle, the Backstage JBJ website was up and running and selling tickets, while Bang Tango was bleeding. However, being a Backstage JBJ member only limits you to two tickets, so if you need four or three, you are screwed.

Then within the hour, EBAY had tickets on sale for the Bon Jovi Australian concerts at a $1,000 each. Can someone please explain how fans got the middle finger, and scalpers or resellers got tickets to sell.

My view is that NO FAN should have to pay to join a website to purchase tickets. The purchase of the TICKETS is enough of a transaction to satisfy the band. Jon Bon Jovi is all about greed these days, and he should be ashamed for the way he disrespect his fans; the same fans that have allowed him to live a life of luxury through their devotion to his band and music.

Here are some more comments from the Bang Tango Facebook page (I actually feel very SORRY for the band Bang Tango);

· Trying to pay for mine and all it says processing your payment it has been on there for awhile

· I finally was able to purchase some tickets, we decided on a package (yippee) … my question is, during processing payment it said that my transaction had timed out and to try again – but first I checked online with my bank and the money had already gone out of my account … so do I have tickets or not? Will we be sent confirmation emails?

· What a joke you are. After sitting here for almost 3 hours refreshing my screen I then get through to find out that I have to sign up for an account (will look great for your numbers hey) only to progress to the screen where I select the tickets I want, wait 5 minutes for it to ‘reserve’ my tickets to get a message that says: sorry but computer says no: 0-…On a screen full of automated selections where I can’t input anything. What the hell is going on? Are you a real company that deals with this daily? And how the hell did YOU get the presale for Bon Jovi with this stupid set up? Annoyed much? Yeah to say the least. Are there any tickets left for the Adelaide show?

· I’m not bothering now, finally got on, and couldn’t get the tickets I wanted as I’m guessing they are nearly all gone, what a joke, nasty email sent to Telstra and I’m going to give my money to Ticketmaster, at least they are professional, I can’t believe you guys want to charge a $15 booking fee for this stuff up – RIPPED OFF, I have completely wasted my day, thanks guys Not!!!!!!!

· What a joke. Finally get through and could only buy 1 ticket! Was taking my daughter. What use is 1 ticket!

· How many tickets to Melbourne do they allocate to the pre-sale ? Whole lot of marketing and a whole lot of disgruntled fans. Great PR exercise Bang Tango !! I may not see Bon Jovi – “Because I Can’t ” book any tickets for Melbourne via Bang Tango.

· If you’re only after 2 tickets max, save yourself the hassle and get JBJ membership, then get tickets there. You end up paying a little more but at least the tickets are in the bag and you don’t have to put up with this shambles. Someone mentioned re the extra costs on members tickets too… It’s pre-sale, obviously there is a little on top. Wait till the lottery of general public sales is the other option.

· can’t get tickets but they can sell them on eBay for $1000 what a joke

· I can’t even get allocated 1 ticket, not that 1 ticket is any good to the group of people wanting to attend. Very bad organisation. Never EVER had a pre-sale hiccup, and I go to at least 2 concerts a year.

· hi, I still haven’t received my confirmation email…but my order is listed under my account….is there a problem with this???

· Been a fan since 85, the page finally loads and now can’t buy tickets wtf ?????????? I’m so angry!

· I want diamond section tickets to Brisbane but it keeps telling me that my code has been used too many times unless I choose the platinum ones!! I don’t want platinum ones I want the diamond ones!!!

· Accidentally only got 1 ticket through not being able to review purchase before preceding

· Might of taken all day and retry again that many times not fun but finally got tickets. Yeahhhhh

· BIG THUMBS DOWN!!

· I can’t understand how all tix are gone !! When no one could get through . I did get tix but took like 3 hrs. and didn’t get to see where I am sitting .

· Kira – I had the same problem and called Telstra who said to get another code by calling #820# on your mobile. (In the end I got tickets with my original code as but it might be worth trying)

· If you are after the bronze tickets you can only get 2 but if you try the others like silver the max is up to 10

· Frustrated!! Trying to get Adelaide tickets and can’t!!! One minute u can’t even get on the website and next they are sold out!! Not happy!!

· Just wasted more time trying to get tickets. Can only afford silver but looks like none are available. What is the point of a pre-sale if it is friggin harder to get tickets then when they go on sale to the general public.

· I got tickets. Wasn’t sure.. it crashed doing payment, but money has gone through credit card and it is listed in order details (Gold Sydney). This was probably 40 mins ago. Pretty sucky seats for a gold price, but the sound should be great!!

· What’s the go why won’t it process payment : ( disappointed

· My Mum selected 2 tickets and has only been sold 1- what use is that? What is the process for fixing all these single ticket transactions that seem to have occurred?

And from the Bon Jovi Facebook Page;

· And Telstra is supposed to be the best communications company in the country, What a JOKE!!!!

· Bang tango fb saying trying to fix it

· Bang Tango you suck!!!!

· This is so depressing. Has anyone even got tickets through bang tango? My computer got through to the tickets but still loading. Been a whole hour. Too scared to refresh

· waiting for an hour now…this sucks….absolute joke!

· Well of course they charge you to become a member that’s the point. There are many perks to being a member advance ticket sales being one

· I can barely afford the tickets little own membership broke full time uni student once I have money then I will become a member

· Well done Telstra, you did it again.

· Good to know I’m not the only one who couldn’t get on this morning as the server had crashed. NOT HAPPY JAN!!!

· I feel like such a failure, my poor friends putting their faith in me!!

· Yeah…. Got my tickets for Melb and Adelaide show through the JBJ fan club page! Amazing diamond seats!! Bring it on I’m so excited!!

· Ended up paying for JBJ membership to get my tickets, but got AMAZING seats so it was worth the extra $50!! If you have the spare cash just pay to join and get your tickets straight away!

· I need 3 tix so membership won’t help

· Another fine association Telstra… well done great when an ISP can’t offer better server capacity…

· Bang Tango website useless waste of two hours no tickets. Joke, get it sorted.

· They should have had different presale dates for each gig not all at once

· Wish it was presale through ticketek

· has anyone got tickets though bang tango? I have been trying to get them since 8:30am when the site crashed , starting to wonder if this stress is worth it

· Why can’t Bon Jovi, Telstra, bang tango or dainty group post some sort of announcement/apology so we can all get on with our lives?? This is f’ing ridiculous!!

· Been trying since 9.00 am also, don’t promote what can’t be provided! Poor service, just saying

· Yeah I tried to log on 11.09 and nothing… Typical Telstra.

· This is just a joke….l am stuck on the tickets screen…..has to be a better way to get tickets. Sorry but this is not good enough

· This is a joke, all I want is 2 tickets !!! , there better be some left

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Music, Stupidity, Treating Fans Like Shit

Bon Jovi Telstra PreSales Meltdown – Australian Tour

It’s a meltdown of incompetence. Bon Jovi pre-sales went on sale today via Telstra and Bang Tango, the new player to rival Ticketek. Guess what, it is an epic fail. It’s as bad as John Carter. This is what happens when greed comes into the picture. The fans get treated like dirt.

Jon Bon Jovi is safe and tucked away in his ivory tower, certain that he will be getting his guaranteed fee for touring Australia. How the tickets are sold to his fans, doesn’t concern him at the least. So if you are a fan of Bon Jovi and you want to get tickets and if you paid monies to be a Backstage JBJ member, you had first dibs. Then Showbiz was next, selling VIP packages from a thousand plus bucks. Now it is Telstra’s turn to sell the next lot of pre sales. What a disaster? Facebook and Twitter is melting down with anger. Check out the comments below from Facebook.

· Typical Telstra and their fantastic service

· Keeps saying bad request – how funny! The biggest communications company in Australia and they can’t even get that right! Ha ha ha!

· Typical Telstra lets u down

· Well done Telstra, and Bang tango, web site crash 2 min in!!!

· Thanks Telstra you’re a freakin joke! You got everyone to register and can’t get the server to handle the traffic… You’re a joke. Absolute disgrace. I call for a waving of the proposed $15 fee for using your service. Thanks Telstra for wasting my time.

· Would love to get my tickets but the site has majorly crashed and apparently something has gone majorly wrong. Good on you Telstra. Artist should always stick with ticketek

· absolute joke bang tango…..could of told us we’d need an account with you before the morning. Thought I’d only need my Telstra stuff…no wonder it’s not coping. been waiting since I got on at 9am this morning.

· only getting a white screen via Telstra/Bang tango – frustrating

· Bon Jovi PLEASE take notice of these comments and allow us all to be able to buy tickets from a reliable ticket provider. ticketek in Australia is probably the best and although it is hard to get onto for peak ticket sales it doesn’t usually crash as it restricts the amount of people that can log in at once to avoid the site crashing. that would be a whole lot better than the site we have to get tickets from that crashed and still won’t load over 1.5 hours later

· I was on before the sale went on watched the countdown.. expected the buy button to load… and nothing. Beyond a joke. Had to reload and nothing now. Sometimes I get the page … then can’t do anything. Silly presale. Did they not realise the overload.

· Telstra you SUCK! The servers crashed and no one can get on

· I’ve got a code… 1 laptop 1 iPad and 1 iPhone and it says ” we are signing you up” please wait… Yep been waiting 18 mins already

· Telstra you are a joke how can you expect to compete for our business when you can’t even handle a large amount of people logging into the system.

· Sorry JBJ, poor choice pairing with Telstra Bang Tango. Massive pre-sale fail when you get your code early, but can’t register with the site til the sale starts; then server crashes.

· Why on earth run a pre-sale if your website can’t cope with the number of people who will be trying to purchase tickets!! This is crazy, an absolute joke and disappointment. I can’t get to the ticketing part and that’s it. Telstra… Will you be giving freebies away to all is fans who relied on your pre-sale and haven’t succeeded??

· You would think they could do each state on different days so at least all of Aus isn’t trying to get on at the same time!

· Extremely disappointed and annoyed! Pre-sale Telstra tickets for valued Telstra customers??? I’m not feeling valued at all after taking the morning off work to purchase 2 great tickets for the Adelaide concert and not being able to even log onto the page. Waited so long for you guys to come back to Adelaide too. Very disappointed

· TYPICAL TELSTRA! Couldn’t organise a thing! Site in meltdown since 9.00am! So annoyed!

· No use promoting this pre-sales. Thousands of people in Australia have not been able to access. Been trying for last hour when the pre-sale opened. Nothing. All from our biggest IT Internet provider in the country

· BANG TANGO and TELSTRA You SUCK!!! I don’t even know why I bothered. ALWAYS stick to the trustworthy companies like TICKETEK! Telstra can’t even handle phone and Internet. Should of known they wouldn’t be able to handle something big like this! SEE YOU MONDAY TICKETEK!

· Technology is a joke! Back to the old line up days I say ; )

· Maybe each state should have had a different day or time to log in!

· This is a joke. Surely you would be aware that Bon Jovi has a HUGE fan base here in Aus, and you would have been prepared for a massive amount of activity on your website. To be promoted by a telecommunications company and STILL not be able to handle the volume is shameful. SHAME TELSTRA, SHAME!!!!

· ok, so here’s the thing. I don’t know why I’m bothering. Etihad SUX, Telstra SUX, Bang Tango SUX, prices SUCK, no seating plan SUX, extra charges SUCK!!!

· typical internet ticketing site crash. Should go back to the old school over the counter style.

· I HATE YOU TICKET SITE, my daughter is late for school, my soon has missed his swimming lesson, I am about to have a heart failure and I’ve just thrown my phone at the wall. All for nothing. Why isn’t it loading, I hit the button on for different computers/phone at 9 am on the dot. I deserve these tickets!!! As do everyone else…

· And Bon Jovi you should tell your marketing mob to do more research next time and not partner with the likes of Telstra in future.

· Bang tango website sux

· yeah Telstra a great way of saying thanks by charging an extra $15 per ticket booking fee NO THANKS!!

· STUPID website crashed as soon as ticket sale opened!!!!!!!

· 13 mins trying on pc and phone, won’t even open the page!

· This is pathetic ….. Been trying to log on for over 20 minutes – why was Telstra not prepared for this ???? So annoying

· Seriously Telstra I re arranged my whole morning to get tickets. Not happy

· better off standing in line, at least then when you get frustrated you can punch some wanker in the head!!!

· The only ethical thing they can do is cancel the pre-sale until tomorrow.

· … tried both mobile and computer, nothing. If your site can’t handle heavy traffic, don’t advertise lies! We got left in the rain with nothing! Been trying to refresh browser and on mobile phone to bang tango for half an hr. now! That’s very bad PR!

· there was no problems when it was done with VISA presale through ticketek 4 years ago. why change. U SUX Telstra/Bang tango!

· So heart broken, my girlfriend is a die-hard fan I MEAN HUUUGE FAN she runs a small business & has 2 kids all I wanted was to surprise her, she works so hard & Telstra’s fail means I can’t do something simple like jump online to buy a ticket, even their instructions were pathetic. so disappointed

· I’ve now got the bang tango page to load but it still won’t let you get into the ticket section

· They should provide discount tickets due to the shocking delays!

· Good luck to everyone, I hope your able to secure tickets. The VIP backstage tickets sold out super-fast too. rumour has it Telstra website has the mapping .

· Still no seating plan available. I’d like to know what my money gets me.

· Terrible and didn’t load, jumped on to Bon jovi backstage and got great seats in no time!

· This ain’t no Bed of Roses grrrrrrr!!!

· Any official word on what they are going to do? Surely they can stop, fix and give us a new time – they can’t expect us to sit here and wait

· This is the biggest failure I have ever seen Bon Jovi Just leave it up to the professionals Ticketek in future

· Still having problems, had 3 devices going (phone, iPad, lap top) 10 mins prior to sale, and none could connect… Bang tango was a blank screen the whole time!

· Yup still crashed bang tango is saying on fb they r trying to fix it, it’s almost 10 here in brissy and I’ve been on since it started at 9 not loading

· You shouldn’t have to pay to join the fab club and purchase tickets!! Especially when they r the price they r!!

· Bang tango site fail, not impressed

· Bang tango I hate you!!!! I might just cry! It’s crashed!!!?

· just got 2 tickets thru bj backstage, but u need to be a member ($60) and get charged a conversion fee of $16 each ticket, and can only get 2 tickets. I got Sydney section 110-1, not great but OK. I hope you all get tickets soon guys. SEE YOU THERE

Even though I had my code, I didn’t even attempt to go on and purchase tickets. I understand the frustrations fans are feeling at this point in time. This is where Jon Bon Jovi should be stepping up and offering a solution. All of the above posts are from Bon Jovi’s Facebook page, without a single comment from Bon Jovi or the Facebook admin. It’s ridiculous.

Also here are the prices. Cheap tickets is what the media outlets report. I say yeah right. There is nothing cheap about this Bon Jovi experience. It’s a farce. The media doesn’t report with any integrity anymore. The cheapest tickets are $35 from Ticketek and $32 from Telstra Pre Sales, to sit on top of the stadium roof, with your view hindered. Then they have a limit of two Bronze tickets, so if you want to take a family of 4 or 5 you are stuck. Nice one.

Brisbane / Sydney*
Gold Reserve $155.00
Silver Reserve $99.00
Bronze Reserve $35.00
Platinum Reserve $199.00
Diamond Reserve $250.00
GA Standing – Rear Field $125.00 (Sydney Only)

Perth*
Gold Reserve $199.00
Silver Reserve $129.00
Bronze Reserve $35.00
Platinum Reserve $249.00
Diamond Reserve $299.00

Ticket limit: Bronze Reserved limited to 2 per transaction
*A one-off service/delivery fee from $5.85 per transaction applies. A credit/debit card processing fee from 1.95% will apply. Ticket orders are subject to credit/debit card approval and customer account verification.

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Music

Bon Jovi – What About dropping 20 places to 96?

The Bon Jovi tour juggernaut continues to book shows around the world.  Richie Sambora is still out due to personal reasons or issues.

The Australian tour just had Kid Rock added to the schedule.  Big thumbs up to Kid Rock for selling $20 concert tickets to his U.S. shows, as well as taking a cut on merchandise, parking and other sales.

Interesting to note, that Bon Jovi’s tour of Australia will be offering $32 ticket prices to Telstra customers.  However, this doesn’t mean that Bon Jovi is taking a loss or a pay cut.

Bon Jovi still get paid the monies offered to them.

This is Telstra taking a hit, so that they can push their brand even more.  This is Telstra sending a message out to fans of live music.  Telstra is saying, “Hey check us out, we are a real game player in the selling of cheap tickets to great live shows.”

However in order for the music lover to purchase, they need to be a Telstra customer.  So Telstra will be expecting a surge in memberships, which in turn, will be a surge in revenue.  It will be a big win for Telstra.

As a Telstra shareholder, I can’t complain with that.  Maybe they will increase their dividend payments one of these days?  What kind of $32 tickets they will be for a venue that fits 40,000 plus remains to be seen.

In the meantime, What About Now, the album described as the best thing we have ever done, by both Jon and Richie, continues to fall away on the charts.  After 7 weeks it’s down to position 96.

In comparison, the Greatest Hits album that Bon Jovi released in 2010, is still charting and selling.

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