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Where Is The Loyalty Program in the Music Business?

Why is that bands have no idea who their fans are? They are clueless.

Today, we live in a world of loyalty schemes. If you shop at any major retailer there is a pretty good chance that you have signed up to their loyalty scheme and after you spend a certain amount of dollars with them, you get a discount or some other reward for your next purchase. Some of the loyalty schemes (especially around gaming) invite the most loyal and regular customers into the store for a two-hour huge sales event that is especially designed for these types of customers.

So why isn’t this happening in the music business.

Let’s start with the live business.

Why is that the regular customers of the artists are not courted and rewarded. These are the people who purchase the super deluxe packaging. These are the people who purchase meet and greets on a regular basis.

For some reason these people cannot be given discount tickets to the shows or given an extra ticket to bring a friend who might not otherwise choose to attend.

A regular customer/fan is much more valuable than an inactive one.

However artists are clueless to these people as they have always relied on the labels to promote them and bring fans in. In addition, the recorded business has always relied on the transactions to take place between intermediaries.

Therefore, the data sits with these sellers. No wonder the recording business is in a state of flux.

Let’s use Dream Theater and Avenged Sevenfold as an example (solely because they had Super Deluxe packs selling for over $100).

For example, iTunes and Amazon would have the data on the fans that purchased their new album, along with a history of other purchases.

I would assume that Roadrunner would have the data on the fans that purchased the Super Deluxe packages from Dream Theater and Warner Bros would have the data on the fans that purchased the Treasure box from Avenged Sevenfold.

Live Nation or Ticketmaster/Ticketec would have the data on the fans that purchased tickets to the live shows.

Spotify and Pandora have the data on which fans streamed the new album and which fans continually stream Dream Theater And Avenged Sevenfold songs.

Musicmetrics put out reports that show various internet behaviours of fans for a lot of bands especially around BitTorrents.

Soundscan shows the units moved in relation to sales.

YouTube has view count metrics.

Now, imagine if Dream Theater or Avenged Sevenfold had the above information. Would they know what to do with it? Imagine if they had all that information and they see a trend of certain fans appearing as buyers of music and tickets. Those same fans are constantly streaming their songs. Those same fans are always appearing on Facebook and Twitter. Those same fans are buying merchandise from the bands own web store.

It is those fans that need to be rewarded. They are a bands best asset.

A lot of the independent bands are collating stats like these. Protest The Hero recently rewarded fans that got other fans to contribute to their funding campaign with additional perks and free passes into live concerts.

Why can’t the label backed bands reward their loyal customers? Everything is full price when it comes to music.

In relation to the live show, once upon a time everyone could attend as ticket prices where low. Then society started changing and suddenly a new market started to appear that charged a higher fee for a Section A pass and less for a Section B. So of course, a battle started for the best seats.

Then people who didn’t generally like rock music wanted to say that they went to the next Rolling Stones concert or the next Kiss show or the next Bon Jovi show and claim that they had front row seats.

Then Section A passes started to be tiered, with names like Platinum, Gold, Silver and Bronze. Each tier came with a ridiculous price tag.

The hard-core fans started to dig even deeper.

To prove my point, I have a banker friend who has seen Bon Jovi once and paid $1200 for the Platinum ticket a few years back.

I have a work colleague who has seen Bon Jovi over 40 times in various parts of the world. She even planned her US trip to take in cities that Bon Jovi was playing at and got tickets to all of the shows along with meet and greets.

I have seen Bon Jovi on two occasions and I am taking my family to see the band in 10 days’ time in Sydney. That makes it 3 for me.

So the banker friend has outlayed $1200 for a Platinum ticket. He is not going to watch the current show because he has seen Bon Jovi once and it was cool to say that he has seen Bon Jovi in his lifetime.

The crazed work colleague has outlayed over $20,000 on Bon Jovi tickets, purchasing various meet and greets around the world. That same work colleague purchased Bronze tickets for the upcoming Sydney show. She is back again.

Me personally, I have outlayed close to $1400 on tickets to three concerts. The current Sydney tickets cost me $1100 for 4.

So has the band rewarded my work colleague. She is one of many fans that are super loyal to the band and yet they still have to queue up online and fight for premium tickets, only to find out that only a small amount got allocated to the selling agency and the rest are given to the secondary market. Where is the bands loyalty to these kind of fans?

In general where is the loyalty at all.

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Uncategorized

Music Isn’t Just About Record Sales

Change is hard and in the end it is always worthwhile. There is a cliché that goes that after being fired or rejected or dumped one door closes and a million other doors open that will lead to a better place. It is true, however the main part that nobody talks about is how long it’s going to take to get to that better place.

The highs of success and fame are brief. It begins to fade and then what are you going to do next?

Vince Neil

On July 6, 2013, Vince Neil played a solo show in Mexico City. The venue was Jose Cuervo Salon. The capacity of the venue is 1,500. The attendance was 64 people. That’s right, less than 5% of the total venue size. Total Gross sales for the night was $2,286. There was only one ticket price at $35.72. So does anyone really care about Vince Neil outside of Motley Crue? Based on the ticket sales, Mexico sure don’t.

What a hard truth that is? Music is a tough business and this is what happens when you go out every night with Motley Crue and sing out of tune. Also why is he touring. He hasn’t released anything new recently. Also when he does tour, all he does is play Motley Crue songs. No one wants to hear Vince Neil do Motley again. I don’t know why, as there are some great songs in the Vince Neil catalogue that fans would love to hear live.

His debut album “Exposed” celebrated 20 years this year. He should have commemorated that release? It is a great album and there is an audience for it. It might mean he plays smaller venues that fit a couple of hundred. However he needs to sing in tune to get people to come back time and time again.

It is a good thing he is getting into the restaurant business and the Tequila/Wine business.

Classic Rock and Southern Rock Rule in Gilford, New Hampshire

On July 3, 2013, the Gigantour tour hit Gilford, New Hampshire. The venue was Meadowbrook. The capacity of the venue is 6,657. The attendance was 1,308. That’s right, 1,308 people turned up to watch Megadeth, Black Label Society, Device and Hellyeah. Total Gross sales for the night was $49,860. There was three tiers of ticket prices ranging from $42, $33 and $23.75.

My first opinion was that the low attendance is due to the poor recent albums put out by the bands involved. Don’t get me wrong, all of those albums are worthy of a listen, but there is nothing really engaging to go back for seconds.

This show should have been a sell-out. The Gigantour tour has never hit Gilford, New Hampshire before. So it is not a market that has seen the Gigantour tour before. However, if you take just the town of Gilford and its population of 7000, then you see it is a small market and the attendance of 1,308 people is not a bad result. Add to the mix that other rock shows are playing the same venue in the weeks leading up to the Gigantour show and in the weeks after, you start to form a different viewpoint.

With most shows a lot of people come from surrounding towns as well. I know in Australia that Sydney is the place that most bands play, however the audience is derived from places in NSW that are a decent hour or three or five away from Sydney.

On July 9, 2013, Daughtry, 3 Doors Down, Halestorm and Bad Seed Rising also played the Meadowbrook at Gilford, New Hampshire. The attendance was 2,718 in a venue that fits 6,219 (for this shows the capacity was reduced due to the stage size). Total Gross sales for the night was $142,431. There was four tiers of ticket prices ranging from $59.50, $49.50, $39.50 and $29.50.

Again not even half full. Daughtry is a platinum selling major label backed super star. 3 Doors Down are also in the same league, although they haven’t reached the same heights as the early two thousands and Halestorm are Grammy award winners. So what’s gone wrong. Lynyrd Skynyrd and Bad Company is what went wrong.

On July 26, 2013, Lynyrd Skynyrd and Bad Company also played the Meadowbrook at Gilford, New Hampshire. The attendance was 6,671 in a venue that fits 6,671 (that’s right people, classic rock and southern rock sold out the venue). Total Gross sales for the night was $407,641. There was three tiers of ticket prices ranging from $79, $59 and $33.25.

Classic rock and southern rock trumped everyone. Lynyrd Skynyrd released “Last of a Dyin’ Breed” in August 2012 however that album was dead and buried by the July 2013. Bad Company on the other hand haven’t released anything worthwhile for a long time. However when you combine the two acts, put a 40th Anniversary name to the tour and you have people from that era interested. Lynyrd Skynyrd’s first album release and Bad Company’s formation happened 40 years ago. To prove my point, I am going to watch Bon Jovi in Sydney, because I want my kids to experience it.

Classic Rock Rules Part II

On July 19, 2013, Bob Seger and the Silver Bullet Band played a show in Winnipeg, Manitoba. The venue was the MTS Centre. The capacity of the venue is 8,397. The attendance was 8,397. Total Gross sales for the night was $724,948. There was two tiers of ticket prices ranging from $107.15 and $63.31.

Talk about turning the page. What a comeback from the man with the golden voice? Thank Metallica for their cover of “Turn The Page” in 1998. The Metallica version made Bob Seger cool with the metal community and who can forget the Metallica clip with Ginger Lynn.

Another turning point for Bob Seger’s comeback was 3 Doors Down and heir song “Landing In London” that Bob Seger sang on.

Once “Landing In London” came out in 2005, interest in Bob Seger was renewed. It was followed by a new album in 2006 and a few Greatest Hits / Live packages in between.

Guess what else is happening in the world of Bob Seger? A new album is on its way. Isn’t that like the old guard. He is hot at the moment so let’s release a new album. Why don’t the people that advise Seger release a new song first and see how it resonates with the public before dropping a slab of them.

Classic Rock III

On July 2, 2013, Alice Cooper played a show at South Bend, Indiana. The venue was Morris Performing Arts Center. The capacity of the venue is 2,552. The attendance was 1,662. Total Gross sales for the night was $77,967. There was two tiers of ticket prices ranging from $69.50 and $39.50.

This is Alice Cooper fresh from his run with Marilyn Manson that ended in June. This show was billed as “An Evening With Alice Cooper” and it was his first show in South Bend in 4 years. There is still juice in the tank of a cultural icon.

On July 28, 2013, Ted Nugent and Laura Wilde played a show in Nashville, Tennessee. The venue was the Ryman Auditorium. The capacity of the venue is 2,037. The attendance was 1,254. Total Gross sales for the night was $67,893. There was two tiers of ticket prices ranging from $59.50 and $39.50.

Just like Alice Cooper, Ted was coming off a Classic Rock run with REO Speedwagon and Styx. As with Alice, there is still life left in our favourite gun toting / wildlife hunter.

Wish they would take a leaf out of the Black Star Riders playbook? Their album, “All Hell Breaks Loose” is a great slab of classic rock songs. I was always a fan of Rick Warwick from The Almighty days so it was great to hear him rocking out again with a Phil Lynott swagger this time around, instead of a Brian Johnson swagger.

What Does A Grammy Award or Nomination Mean in 2013?

Halestorm (along with Age Of Days) played a show on June 26, 2013 at Edmonton, Alberta. The venue was the Starlite Room. The capacity of the venue was 700. The attendance was 492 and the total gross sales for the night was $12,778. There was two tiers of ticket prices ranging from $27.61 and $24.76.

Halestorm are still paying their dues. The Grammy win means nothing to today’s music public. The record labels that pay the entry fee are the ones that can compete. It’s got nothing to do with public opinion.

Hell, Dream Theater and Megadeth were nominated for Grammies last year and their current albums can’t move past the 100,000 mark in sales. If the music is great it will sell itself.

Both Dream Theater and Megadeth should look up the Wikipedia entry of “Instant Karma” from John Lennon.
“It ranks as one of the fastest-released songs in pop music history, recorded at London’s Abbey Road Studios the same day it was written, and arriving in stores only ten days later. Lennon remarked to the press, he “wrote it for breakfast, recorded it for lunch, and we’re putting it out for dinner.”

This is what both bands need to be doing. Writing some new material ASAP. Forgot about the next album or the tour coming up and go back into the studio and churn a couple of songs out. Surprise us for Christmas.

Alice In Chains is still powerful

On July 11, 2013, Alice In Chains played a show in London, Ontario, Canada. The venue was Budweiser Gardens. The capacity of the venue is 5,248. The attendance was 4,801. Total Gross sales for the night was $237,558. There was two tiers of ticket prices ranging from $56.57 and $30.90.

I can’t say I am a fan of the new Alice In Chains album. It’s pedestrian. However the fans are there. If they are there because of the old or the new or both, it doesn’t matter. The band is a quarter of a million per show band.

Power Metal Rules In Europe

On April 18, 2013, Helloween, Gamma Ray and Shadowside played a Power Metal feast in Hamburg, Germany. The venue was the Docks. The capacity of the venue is 1,500. The attendance was 1,171. Total Gross sales for the night was $51,299. There was two tiers of ticket prices ranging from $52.52 and $43.33.

You have German bands playing in Germany. Enough said. The thing with power metal bands is that they know the size of their audience. You won’t see them playing venues larger than the above size. Maybe 3000 max. it is a niche and it has a hard core and devoted fan base. They even have power metal outdoor festivals where fans even get dressed up in medieval clothing and enact sword fights and so forth.

This is a good indication of bands still carving out a living in a time where they have no promotion in the large US market. This is a good indication of bands still carving out a living in a time where people download music illegally or stream it legally.

The Black Crowes still do good business

On July 19, 2013, The Black Crowes, Tedeschi Trucks Band and The London Souls played a show in Nashville, Tennesse. The venue was the Woods Amphitheater at Fontanel. The capacity of the venue is 4,056. The attendance was 3,273. Total Gross sales for the night was $215,641. There was two tiers of ticket prices ranging from $115 and $49.50.

I watched The Black Crowes at the Wollongong Entertainment Centre on April 1, 2008. The venue had less than a thousand people in attendance in a venue that has a capacity of around 10,000, so the stage was moved heaps forward to accommodate for the smaller audience.

It was the best show I saw. They jammed, they extended songs and just had fun. Rich Robinson was the sheriff. He was the one they all looked too for when the jam starts and when the jam ends.

That is a sign of a true champion. The night before, they played to a sold out Sydney audience 70 minutes away. They could have chucked a hissy fit at the small turn out for the Wollongong show, however they didn’t. They came out and they rocked.

There is plenty of money available in music and the more people that have access to your recorded music means more fans that could turn into customers.

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Music, My Stories

Bon Jovi – Attack of The Showbiz Pre-Sales

It’s another day and another attack of the Bon Jovi pre-sales for the Because We Can 2013 Australian tour.

Even though I am critical of Bon Jovi at times, in the end I am still a fan, and i just purchased 4 platinum tickets totalling $1,076.  I have seen Bon Jovi live previously (Bon Jovi was at their best on the Keep The Faith tour), and i wanted my two boys and my wife to share the experience as well.  My other child will be almost 2 years old in December 2013, so he will have to wait for another time, if there is one.

Showbiz is selling the pre-sales today.  Click on this link to buy.

GA is $159 per person

SILVER is $129 per person

GOLD is $199 per person

PLATINUM is $250 per person

DIAMOND is $315 per person

Some cities do not have some of the options available for the Pre Sales.

Let’s hope that Richie Sambora comes out as my family and I are Richie fans.  I even saw Richie perform live at the Shellharbour Workers Club (otherwise known as Shellies) back in 1998.  It was one of the best shows I have ever been too.  That story is for another day.

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Music, Treating Fans Like Shit

Why Bon Jovi will sell out?

Another lot of pre sales are up for sale today via Showbiz for the Bon Jovi 2013 “Because We Can” Australian Tour.

These VIP packages involve perks, like Exclusive Access to a Pre-show Cocktail Party, VIP Pre-show Open Bar, Pre-show Party Music Playing Your Favourite Bon Jovi Hits and More, Dedicated On-Site VIP Preshow Host, Exclusive On-Site VIP Perks, Exclusive Bon Jovi VIP Merchandise, One Exclusive Bon Jovi Merchandise Tour Item (Created Exclusively For ULTIMATE Package Purchasers), One Souvenir Bon Jovi Program, One Commemorative VIP Laminate & Matching Lanyard and a BON JOVI Music Download.

So if a fan wants to get the ULTIMATE VIP Package, which gives them one DIAMOND ticket outside the Circle Pit on the Floor, it costs $595 + Booking Fee. To get the PLATINUM package, which also gets them a PLATINUM ticket, it will cost $395 + Booking Fee and a lot let less perks. The GOLD Package is next at $335 per person + Booking Fee and it gives you a GOLD ticket and even less perks.

The most staggering part is the prices. Showbiz has been working with Bon Jovi’s management and Australian Tour promoter Dainty Group to be appointed as the exclusive Official Tour Packages Operator for the 2013 “Because We Can” Australian Tour.

The way organisations are appointed is through a tendering process. Showbiz have offered a better deal money wise, so the final call on all of this is made by Jon Bon Jovi. In this case the prices are controlled by Jon Bon Jovi. He wants a guaranteed percentage of the ticket price.

Let’s put the above into context;
Jon Bon Jovi (JBJ) is touring Australia. A promoter is interested and offers to bring him down for $120 a PREMUIM ticket (which will cover the costs for the Promoter, the venues, plus turn over a profit). Jon Bon Jovi then tells the promoter they want the whole ticket price as a guarantee. So in order for the Promoter to cover the cost of the tour and make a profit the ticket price is now $240. The split is $120 JBJ and $120 Promoter.

JBJ and the Promoter then contract out the ticket selling to different organisations, either for a guaranteed one of fee or a percentage of the ticket price again. Let’s say that JBJ then wants a 25% cut of the ticket price at this time. This will then make the ticket $300 for the Public Sale. Let’s say that a $10 booking fee is added on top of that by the Ticketing company so that they can make money on it as well. Final price of a ticket is $310.

The split is now $180 Bon Jovi, Promoter $120 and Ticketing Seller $10.

So when you see Bon Jovi tickets going on sale for astronomical prices, don’t blame anyone else except the artist.

From the beginning, the Bon Jovi Because We Can Tour had the following pre-sales;
– May 2, 2013 – Backstage JBJ Fan Club Pre Sales. To purchase, you had to pay to be a Fan Club member. The smallest fan club membership amount is $60 for one year.
– EBAY tickets went on sale. The word on the street is that Bon Jovi scalped their own tickets on this one or Bon Jovi fan club members are also scalpers or ticket resellers.
– May 9, 2013 – Showbiz CIRCLE PIT Pre Sales. These tickets ranged from $995 to $1,995.
– More EBAY tickets went on sale.
– May 13, 2013 – Telstra/Bang Tango Pre Sales. This was a debacle. The Bang Tango website crashed within 1 minute. This is a lesson on how fans should NOT be treated?
– Further EBAY tickets went on sale.
– May 15, 2013 –Showbiz VIP Pre Sales went on sale on the 15 May 2013 at 9am.

There is another Pre Sale to go via Showbiz for Premium tickets and then the Public Release is scheduled for May 20, 2013. Why even bother with a Public Release? Do fans really expect to get reasonable seats when such a small percentage of tickets are available in the public release, when you have all the tickets committed to all the different pre-sales, as well as Jon Bon Jovi scalping his own tickets.

Why We Can’t Get Tickets

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Music, Stupidity, Treating Fans Like Shit

Bon Jovi Telstra PreSales Meltdown – Australian Tour

It’s a meltdown of incompetence. Bon Jovi pre-sales went on sale today via Telstra and Bang Tango, the new player to rival Ticketek. Guess what, it is an epic fail. It’s as bad as John Carter. This is what happens when greed comes into the picture. The fans get treated like dirt.

Jon Bon Jovi is safe and tucked away in his ivory tower, certain that he will be getting his guaranteed fee for touring Australia. How the tickets are sold to his fans, doesn’t concern him at the least. So if you are a fan of Bon Jovi and you want to get tickets and if you paid monies to be a Backstage JBJ member, you had first dibs. Then Showbiz was next, selling VIP packages from a thousand plus bucks. Now it is Telstra’s turn to sell the next lot of pre sales. What a disaster? Facebook and Twitter is melting down with anger. Check out the comments below from Facebook.

· Typical Telstra and their fantastic service

· Keeps saying bad request – how funny! The biggest communications company in Australia and they can’t even get that right! Ha ha ha!

· Typical Telstra lets u down

· Well done Telstra, and Bang tango, web site crash 2 min in!!!

· Thanks Telstra you’re a freakin joke! You got everyone to register and can’t get the server to handle the traffic… You’re a joke. Absolute disgrace. I call for a waving of the proposed $15 fee for using your service. Thanks Telstra for wasting my time.

· Would love to get my tickets but the site has majorly crashed and apparently something has gone majorly wrong. Good on you Telstra. Artist should always stick with ticketek

· absolute joke bang tango…..could of told us we’d need an account with you before the morning. Thought I’d only need my Telstra stuff…no wonder it’s not coping. been waiting since I got on at 9am this morning.

· only getting a white screen via Telstra/Bang tango – frustrating

· Bon Jovi PLEASE take notice of these comments and allow us all to be able to buy tickets from a reliable ticket provider. ticketek in Australia is probably the best and although it is hard to get onto for peak ticket sales it doesn’t usually crash as it restricts the amount of people that can log in at once to avoid the site crashing. that would be a whole lot better than the site we have to get tickets from that crashed and still won’t load over 1.5 hours later

· I was on before the sale went on watched the countdown.. expected the buy button to load… and nothing. Beyond a joke. Had to reload and nothing now. Sometimes I get the page … then can’t do anything. Silly presale. Did they not realise the overload.

· Telstra you SUCK! The servers crashed and no one can get on

· I’ve got a code… 1 laptop 1 iPad and 1 iPhone and it says ” we are signing you up” please wait… Yep been waiting 18 mins already

· Telstra you are a joke how can you expect to compete for our business when you can’t even handle a large amount of people logging into the system.

· Sorry JBJ, poor choice pairing with Telstra Bang Tango. Massive pre-sale fail when you get your code early, but can’t register with the site til the sale starts; then server crashes.

· Why on earth run a pre-sale if your website can’t cope with the number of people who will be trying to purchase tickets!! This is crazy, an absolute joke and disappointment. I can’t get to the ticketing part and that’s it. Telstra… Will you be giving freebies away to all is fans who relied on your pre-sale and haven’t succeeded??

· You would think they could do each state on different days so at least all of Aus isn’t trying to get on at the same time!

· Extremely disappointed and annoyed! Pre-sale Telstra tickets for valued Telstra customers??? I’m not feeling valued at all after taking the morning off work to purchase 2 great tickets for the Adelaide concert and not being able to even log onto the page. Waited so long for you guys to come back to Adelaide too. Very disappointed

· TYPICAL TELSTRA! Couldn’t organise a thing! Site in meltdown since 9.00am! So annoyed!

· No use promoting this pre-sales. Thousands of people in Australia have not been able to access. Been trying for last hour when the pre-sale opened. Nothing. All from our biggest IT Internet provider in the country

· BANG TANGO and TELSTRA You SUCK!!! I don’t even know why I bothered. ALWAYS stick to the trustworthy companies like TICKETEK! Telstra can’t even handle phone and Internet. Should of known they wouldn’t be able to handle something big like this! SEE YOU MONDAY TICKETEK!

· Technology is a joke! Back to the old line up days I say ; )

· Maybe each state should have had a different day or time to log in!

· This is a joke. Surely you would be aware that Bon Jovi has a HUGE fan base here in Aus, and you would have been prepared for a massive amount of activity on your website. To be promoted by a telecommunications company and STILL not be able to handle the volume is shameful. SHAME TELSTRA, SHAME!!!!

· ok, so here’s the thing. I don’t know why I’m bothering. Etihad SUX, Telstra SUX, Bang Tango SUX, prices SUCK, no seating plan SUX, extra charges SUCK!!!

· typical internet ticketing site crash. Should go back to the old school over the counter style.

· I HATE YOU TICKET SITE, my daughter is late for school, my soon has missed his swimming lesson, I am about to have a heart failure and I’ve just thrown my phone at the wall. All for nothing. Why isn’t it loading, I hit the button on for different computers/phone at 9 am on the dot. I deserve these tickets!!! As do everyone else…

· And Bon Jovi you should tell your marketing mob to do more research next time and not partner with the likes of Telstra in future.

· Bang tango website sux

· yeah Telstra a great way of saying thanks by charging an extra $15 per ticket booking fee NO THANKS!!

· STUPID website crashed as soon as ticket sale opened!!!!!!!

· 13 mins trying on pc and phone, won’t even open the page!

· This is pathetic ….. Been trying to log on for over 20 minutes – why was Telstra not prepared for this ???? So annoying

· Seriously Telstra I re arranged my whole morning to get tickets. Not happy

· better off standing in line, at least then when you get frustrated you can punch some wanker in the head!!!

· The only ethical thing they can do is cancel the pre-sale until tomorrow.

· … tried both mobile and computer, nothing. If your site can’t handle heavy traffic, don’t advertise lies! We got left in the rain with nothing! Been trying to refresh browser and on mobile phone to bang tango for half an hr. now! That’s very bad PR!

· there was no problems when it was done with VISA presale through ticketek 4 years ago. why change. U SUX Telstra/Bang tango!

· So heart broken, my girlfriend is a die-hard fan I MEAN HUUUGE FAN she runs a small business & has 2 kids all I wanted was to surprise her, she works so hard & Telstra’s fail means I can’t do something simple like jump online to buy a ticket, even their instructions were pathetic. so disappointed

· I’ve now got the bang tango page to load but it still won’t let you get into the ticket section

· They should provide discount tickets due to the shocking delays!

· Good luck to everyone, I hope your able to secure tickets. The VIP backstage tickets sold out super-fast too. rumour has it Telstra website has the mapping .

· Still no seating plan available. I’d like to know what my money gets me.

· Terrible and didn’t load, jumped on to Bon jovi backstage and got great seats in no time!

· This ain’t no Bed of Roses grrrrrrr!!!

· Any official word on what they are going to do? Surely they can stop, fix and give us a new time – they can’t expect us to sit here and wait

· This is the biggest failure I have ever seen Bon Jovi Just leave it up to the professionals Ticketek in future

· Still having problems, had 3 devices going (phone, iPad, lap top) 10 mins prior to sale, and none could connect… Bang tango was a blank screen the whole time!

· Yup still crashed bang tango is saying on fb they r trying to fix it, it’s almost 10 here in brissy and I’ve been on since it started at 9 not loading

· You shouldn’t have to pay to join the fab club and purchase tickets!! Especially when they r the price they r!!

· Bang tango site fail, not impressed

· Bang tango I hate you!!!! I might just cry! It’s crashed!!!?

· just got 2 tickets thru bj backstage, but u need to be a member ($60) and get charged a conversion fee of $16 each ticket, and can only get 2 tickets. I got Sydney section 110-1, not great but OK. I hope you all get tickets soon guys. SEE YOU THERE

Even though I had my code, I didn’t even attempt to go on and purchase tickets. I understand the frustrations fans are feeling at this point in time. This is where Jon Bon Jovi should be stepping up and offering a solution. All of the above posts are from Bon Jovi’s Facebook page, without a single comment from Bon Jovi or the Facebook admin. It’s ridiculous.

Also here are the prices. Cheap tickets is what the media outlets report. I say yeah right. There is nothing cheap about this Bon Jovi experience. It’s a farce. The media doesn’t report with any integrity anymore. The cheapest tickets are $35 from Ticketek and $32 from Telstra Pre Sales, to sit on top of the stadium roof, with your view hindered. Then they have a limit of two Bronze tickets, so if you want to take a family of 4 or 5 you are stuck. Nice one.

Brisbane / Sydney*
Gold Reserve $155.00
Silver Reserve $99.00
Bronze Reserve $35.00
Platinum Reserve $199.00
Diamond Reserve $250.00
GA Standing – Rear Field $125.00 (Sydney Only)

Perth*
Gold Reserve $199.00
Silver Reserve $129.00
Bronze Reserve $35.00
Platinum Reserve $249.00
Diamond Reserve $299.00

Ticket limit: Bronze Reserved limited to 2 per transaction
*A one-off service/delivery fee from $5.85 per transaction applies. A credit/debit card processing fee from 1.95% will apply. Ticket orders are subject to credit/debit card approval and customer account verification.

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Music, Treating Fans Like Shit

Bon Jovi – The price of tickets for the Australian tour

Bon Jovi announced in April that they are touring Australia in December 2013. Backstage Jon Bon Jovi members, which is the Bon Jovi fan club had the first bite at securing tickets. It isn’t free to become a Backstage JBJ member.

To become a premium Backstage JBJ member for 2 years, it costs $300. To take out a Signature package for 1 year, it costs $160. To take out a Standard package for 1 year, it costs $80 a year and to take out an online membership package for 1 year, it costs $60. Of course, each package has different perks.

So if you are a Bon Jovi fan club member, you had first dibs at purchasing tickets. We will call this the pre (pre (pre(presales))).

If a Bon Jovi fan wanted to sit in Row 1 and purchase a Diamond VIP package, the price of one ticket is $1975 + $10 booking fee.
If a Bon Jovi fan wanted to sit in Rows 2 to 5 and purchase an Emerald VIP package, the price of one ticket is $1475 + $10 booking fee.
If a Bon Jovi fan wanted to sit in Rows 6 to 13 and purchase a Sapphire VIP package, the price of one ticket is $975 + $10 booking fee.

So it looks like the Bon Jovi fan club members didn’t want to purchase the VIP tickets, and they came up on sale via Showbiz which is a pre-sales seller.

For the Sydney show, the Diamond VIP tickets have been sold out, and the Sapphire VIP tickets have been sold out as well. The Emerald VIP tickets remained when I last checked. The other shows, still had all three VIP options available. I am sure that they will sell out eventually, as a fans devotion can yield unexpected results.

The next stage of the sales, is the Telstra pre-sales. The next stage is the Ticketek VISA pre-sales, then the final pre-sales and finally the public release. What a collusive, exploitive and unregulated process.

However, I still believe that what Jon Bon Jovi is doing is plain greedy. If he lowers the entry barrier to his fan club, he will get more people to join. It’s simply economics. Do you want 100,000 fans joining at the higher prices, or do you want 10,000,000 fans joining at the lower prices.

Let’s just say that 100,000 fans take out the $300 option for two years, that is $30MIL paid into his pocket right now and that covers a two year period.

If he lowers the price to $10 a year and have a lot of perks for that like concert recordings, sound check recordings and demos to entice people to join, he will get millions to join. So let’s say that 10 million fans join at $10 a year. This will bring in $100MIL per year. $10 is small change in a fans pocket. More people will part with it. This isn’t just for Bon Jovi to do, all the bands need to be doing this. Building fan to band connections isn’t just for social media. The first port of call is the fan club.

I know what I would want as a muso. It’s all about building connections. That is the new currency.

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