Another lot of pre sales are up for sale today via Showbiz for the Bon Jovi 2013 “Because We Can” Australian Tour.
These VIP packages involve perks, like Exclusive Access to a Pre-show Cocktail Party, VIP Pre-show Open Bar, Pre-show Party Music Playing Your Favourite Bon Jovi Hits and More, Dedicated On-Site VIP Preshow Host, Exclusive On-Site VIP Perks, Exclusive Bon Jovi VIP Merchandise, One Exclusive Bon Jovi Merchandise Tour Item (Created Exclusively For ULTIMATE Package Purchasers), One Souvenir Bon Jovi Program, One Commemorative VIP Laminate & Matching Lanyard and a BON JOVI Music Download.
So if a fan wants to get the ULTIMATE VIP Package, which gives them one DIAMOND ticket outside the Circle Pit on the Floor, it costs $595 + Booking Fee. To get the PLATINUM package, which also gets them a PLATINUM ticket, it will cost $395 + Booking Fee and a lot let less perks. The GOLD Package is next at $335 per person + Booking Fee and it gives you a GOLD ticket and even less perks.
The most staggering part is the prices. Showbiz has been working with Bon Jovi’s management and Australian Tour promoter Dainty Group to be appointed as the exclusive Official Tour Packages Operator for the 2013 “Because We Can” Australian Tour.
The way organisations are appointed is through a tendering process. Showbiz have offered a better deal money wise, so the final call on all of this is made by Jon Bon Jovi. In this case the prices are controlled by Jon Bon Jovi. He wants a guaranteed percentage of the ticket price.
Let’s put the above into context;
Jon Bon Jovi (JBJ) is touring Australia. A promoter is interested and offers to bring him down for $120 a PREMUIM ticket (which will cover the costs for the Promoter, the venues, plus turn over a profit). Jon Bon Jovi then tells the promoter they want the whole ticket price as a guarantee. So in order for the Promoter to cover the cost of the tour and make a profit the ticket price is now $240. The split is $120 JBJ and $120 Promoter.
JBJ and the Promoter then contract out the ticket selling to different organisations, either for a guaranteed one of fee or a percentage of the ticket price again. Let’s say that JBJ then wants a 25% cut of the ticket price at this time. This will then make the ticket $300 for the Public Sale. Let’s say that a $10 booking fee is added on top of that by the Ticketing company so that they can make money on it as well. Final price of a ticket is $310.
The split is now $180 Bon Jovi, Promoter $120 and Ticketing Seller $10.
So when you see Bon Jovi tickets going on sale for astronomical prices, don’t blame anyone else except the artist.
From the beginning, the Bon Jovi Because We Can Tour had the following pre-sales;
– May 2, 2013 – Backstage JBJ Fan Club Pre Sales. To purchase, you had to pay to be a Fan Club member. The smallest fan club membership amount is $60 for one year.
– EBAY tickets went on sale. The word on the street is that Bon Jovi scalped their own tickets on this one or Bon Jovi fan club members are also scalpers or ticket resellers.
– May 9, 2013 – Showbiz CIRCLE PIT Pre Sales. These tickets ranged from $995 to $1,995.
– More EBAY tickets went on sale.
– May 13, 2013 – Telstra/Bang Tango Pre Sales. This was a debacle. The Bang Tango website crashed within 1 minute. This is a lesson on how fans should NOT be treated?
– Further EBAY tickets went on sale.
– May 15, 2013 –Showbiz VIP Pre Sales went on sale on the 15 May 2013 at 9am.
There is another Pre Sale to go via Showbiz for Premium tickets and then the Public Release is scheduled for May 20, 2013. Why even bother with a Public Release? Do fans really expect to get reasonable seats when such a small percentage of tickets are available in the public release, when you have all the tickets committed to all the different pre-sales, as well as Jon Bon Jovi scalping his own tickets.