Tag Archives: niche

A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

The Labels Want To Be The Good Guys

The labels want to be the good guys. They really do. However their lobby group the RIAA does not carry itself it in public in a manner that is acceptable. They put across an image that all the labels are focused solely on the now and what money can be made now. They put across an image that all the labels have no interest in planning for the future. Then the labels follow suit, flying the bullshit flag from the RIAA.

Regardless of the labels motives and business sense, they will survive.

Read the financial reports on Universal Music Group. Spotify has propped up their bottom line and that bottom line will get better each year. And with money, comes power and relationships. So how do the major metal and rock labels rate in relation to influence and relationships.

Century Media Records and Nuclear Blast are still independent labels. While Century Records lost their cash cow “In This Moment” to Atlantic, Nuclear Blast gained a new cash cow in “Machine Head”. Looking at the rosters, Nuclear Blast has surrounded themselves with a stronger group of artists however Century Media are the ones out there trying to identify new talent. Both labels will be around for a long time.

Frontiers have become a major player in the classic rock, melodic rock and hard rock scene. Frontiers kept the flag of melodic rock flying high since 1996, when all of the other major labels put their monies into grunge first and then industrial rock/metal and then nu-metal. Now that they have traction, I am just confused as to what their business model is.

Let’s sign up all the classic popular artists from the Eighties and get them to re-record some of their classics along with new music. CHECK.
Let’s get artists from different bands together to do a super group project. CHECK.
Let’s get female singers to re-record melodic rock songs that the label president likes. CHECK.

What about identifying new talent and breaking that new talent to the masses with creative and innovative ideas? NOT CHECKED.

Metal Blade is still independent however with strong ties to Sony Music and Warner Music Group in relation to distribution while Roadrunner used to be owned by Universal between the years, 2000 and 2006 and after that, they are under the control of Warner Music Group.

Roadrunner is still the major player here, however with ties to Warner, expect them to be “RIGHT NOW” profit driven and be all about the HYPE. With all the corporate deals they organised on the new Dream Theater album, they would have made up the advanced money plus the recording costs and more.

Spinefarm Records is part of Universal Music Group, with a lot of power to operate independently. They are getting out there and signing new talent. However, like all of the above labels, they are stuck in the old way. And that is the ALBUM.

They just need to realise that it is not about the sales anymore. While Steaming numbers and revenue are still small today, in the long term the labels will be able to reap the benefits.

Why?

Because streaming is a regular recurring revenue business.

For example, I have been streaming “Strife” from Trivium non-stop. Each stream is regularly producing revenue for that song. If I purchased that same song as a download, the revenue produced would be at the time it was sold. Every time that I would have listened to “Strife” at home or on my iPod or on my smartphone would not have produced a cent. All that the band or label would have made from me is the sale of the downloaded song. However with streaming they will continue to make money long after the album is released.

So if anyone believes that streaming is bad for music and that it is going to kill the incentive to create new music, tell them they are uneducated. If bands or artists are complaining about their payments, then they need to negotiate better deals with their labels or get back their Copyrights.

Let’s put it this way, if Metallica is on Spotify, then the rates paid back to the COPYRIGHT HOLDERS (and Metallica do own their Copyright) must be good, because Lars Ulrich and Cliff Burnstein would not allow Metallica to enter a business arrangement that is not in their favour.

The real truth is that there is much more music out there than there has ever been, so the issues that are present to artist and labels is how do they get people’s attention directed towards that new music.

Personally, I don’t even know anybody who pirates music anymore. There is no reason to pirate and legitimate customers/fans would always turn to legal alternatives.

In relation to sales figures and charts. Goneski. No longer relevant. Sales (as a stand-alone measure) no longer means anything. Focusing on recording sales is old school thinking. It’s all about everything else today.

“Recording Sales Revenue” plus “Streaming Revenue” plus “YouTube Ad Revenue” plus “Ticket Revenue” plus “Merchandise Revenue” plus “Corporate Deals Revenue” plus “Sponsorship Revenue” plus “Publishing Revenue” plus “Licensing Revenue” and then decide if you are winning or not.

Again, if you are not seeing a lot of revenue, then you need to be speaking to your label, because if you have numbers in all of the above Revenue streams then something is a-miss contractually.

Another thing that the metal and hard rock labels need to understand is that they reside in a niche. The heyday of when that niche was mainstream is long gone. Today, certain artists might have a crossover song that many people will latch onto and then it is back to the niche.

“Adrenaline Mob” released “Men of Honor” last week and by the end of the second week it will be forgotten. The songs are great, the musicianship is great, so what is the problem. The hard core fans picked it up and everyone else doesn’t know about it. It’s a twenty four seven job staying in the public eye and it’s god damn hard. It’s the labels job to figure out it out, however the labels don’t want to spend the money to innovate, so what they do is get most of the hate directed towards them because of their monopolistic extortion like practices from back in the day.

If the labels want to be the good guys, they need to be more transparent. They need to call out the RIAA when they spin shit. They need to do be realists and sensible. And the main thing they need to understand is that the days of when they had control of the distribution channel are long gone. The profit margins from the CD sales are never coming back. So don’t dwell on the past and start to move forward.

http://theconversation.com/music-sales-slump-is-streaming-or-the-music-industry-to-blame-23901

http://www.billboard.com/biz/articles/news/5915732/spotify-drove-universal-musics-75-jump-in-streaming-revenue-last-year

http://torrentfreak.com/artists-think-instead-spewing-spotify-hate-140222

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A to Z of Making It, Music, My Stories, Treating Fans Like Shit

What does Vito Bratta, Chris DeGarmo, Richie Sambora, Iron Maiden and Dream Theater have in common?

The top four searched items that bring people to the Destroyer Of Harmony site are as follows;
1. Vito Bratta or Vito Bratta 2013
2. Chris DeGarmo or Chris DeGarmo 2013
3. Live At Luna Park DVD (during the period of no information on the status of the release)
4. Richie Sambora

When someone types in Vito Bratta or Vito Bratta 2013 in Google, there is a very good chance they will end up at Destroyer of Harmony.

The posts on Vito Bratta are like are like a slow hit burner for the site. People are really interested to find out what he is doing. Since he doesn’t have a social media presence himself, it’s up to hard-core fans to keep his talent going. All I am doing is trying to connect the past with the present for Vito.

Isn’t it a coincidence that all the searched topics have a lot of question marks?

The Jon Bon Jovi and Richie Sambora split was very vague and even though Richie Sambora said recently he just wanted to spend time with his daughter, Jon Bon Jovi still wants an explanation as stated in a recent interview he did with the Herald Sun.

“… he was never fired, we certainly have no animosity and when the tour is over he can come and see me and Tico and Dave and explain what happened.”

Fans want to know what the hell is going on. They want to know what their heroes are doing. We live in an information society, now more so than ever.

Vito Bratta is leaving money on the table here. The glory days of 1988 are long gone. The glory days of someone putting a sizeable offer on the table are also long gone. The “guarantee concept” is fading. Promoters are waking up. They are starting to look at different models.

There is no point in giving an artist $200,000 a show based on what they did twenty years ago. What are they worth today?

Vito Bratta touched on this “up front guarantee” when he did the Eddie Truck interview back in 2007. He was open to the idea of White Lion reforming; however he needed to know that if he left his house, there would be something there to keep the lights running and the bills paid. In other words he was looking for a guarantee and that was something a lot of the promoters did not want to do.

Mike Tramp does his normal thing, playing small venues and clubs, sharing in the takings with the owners. There is no guarantee in what he does however it is a source of income and it gets him out there, connecting with people.

No one is guaranteed of making it in the music business. That is the nature of art. It is subjective. People will either connect on a large-scale or a small-scale.

The bottom line is this; Vito Bratta has a hard-core fan base. It is a niche audience that is made up of Eighties Hard Rock fans and Guitar Enthusiasts. It is a market that has been waiting for a long time for something new and that is why his name is searched out every day.

Chris De Garmo is missed. There is no guarantee that if he remained in Queensryche everything would be rosy and of high quality. However with the current debacle with the two Queensryche bands and a looming court case over the name, the Queensryche fans are looking for a shining light in all of this. And that light is Chris DeGarmo. He got out before it all went south.

People want to know what his thoughts are on the two Queensryche bands that are doing the rounds. They want him to create new music. They want him to step back in and save the band name.

As with everything there is no guarantee that if he does step back in, it will all work. And that is the issue. Is Chris DeGarmo prepared to leave his family for something that is not guaranteed. If he had some data that could advise him, then maybe he could commit.

In my opinion, data is actually the biggest currency in the music business however it still remains relatively untapped.

Has anyone seen the data that Musicmetric puts out?

Iron Maiden is the most heavily BitTorrent’ed band in Brazil. Brazil is also one of the biggest file sharing countries. What does this data tell Iron Maiden? It tells them that they have fans in Brazil that love music. It tells Iron Maiden that they need to get Flight 666 to South America and turn these free file sharing fans into concert ticket paying fans.

Having the data available to track where a bands fan base is more vital and more important than how many units an artist sold from a recorded product.

Iron Maiden has not sold great numbers in South and Central America since Peer to Peer Sharing started. However, they have toured the continent on a yearly basis, selling out large stadiums in the process and heaps of merchandise as well.

In relation to Dream Theater, the whole Live at Luna Park DVD/CD/Blu-ray release was a debacle. The fans wanted answers. Their Facebook page had thousands of comments from fans, all asking what is happening with the DVD release. The responses went unanswered for about eight weeks before Dream Theater made any comment on the delays.

Up until 2005, Dream Theater more or less avoided South America due to the “what they wanted to be paid so that they can bring the full show vs. what the promoters wanted to pay”.

This is what Mike Portnoy had to say on South America, on the Ytse Jam Bootleg DVD live release of their Santiago, Chile performance that took place on June 12, 2005.

“..the promoters in South America were apprehensive to give us what we would normally get to put on a show not knowing what the turnouts would be like. So in order to finally do a proper tour of South America, we agreed to bite the bullet and strip down; do the tour completely barebones so the promoters could feel out what to expect on future tours.

Well, surely they must have been shocked (as were we) when 20,000 people showed up for our very first show in Santiago, Chile.”

There you go; both the promoters and the band had no idea about the size of the fan base. Dream Theater avoided South America due to a hunch. That hunch is “hey the guys are not moving a lot of sales in Brazil so that must mean that they have no fan base.” Even for 2005, this line of thinking was outdated.

There is change coming to the live business. It’s slow but it is happening. What is a ticket worth these days for a concert? Normally, a number is pulled from somewhere and the promoters go to market to see if the fans are willing to pay for it. If the tickets don’t sell, then discounting begins and that more or less alienates the true hard-core that paid top dollar up front.

This even happened to Dream Theater when they played Sydney on the Black Clouds tour. A fortnight before the show, the tickets went to half price, just so they could fill the venue (that more or less sold out two years prior).

In the end the fans are an artists best asset. Treat them with the respect they deserve and not like the rock star that is portrayed in the Protest The Hero song, Underbite.

Iron Maiden article http://www.theguardian.com/music/2013/nov/29/iron-maiden-llp-stock-exchange

Jon Bon Jovi Herald Sun article http://m.heraldsun.com.au/entertainment/music/jon-bon-jovi-reflects-on-his-latest-and-most-challenging-world-tour/story-fni0bvjn-1226771962259

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Music Isn’t Just About Record Sales

Change is hard and in the end it is always worthwhile. There is a cliché that goes that after being fired or rejected or dumped one door closes and a million other doors open that will lead to a better place. It is true, however the main part that nobody talks about is how long it’s going to take to get to that better place.

The highs of success and fame are brief. It begins to fade and then what are you going to do next?

Vince Neil

On July 6, 2013, Vince Neil played a solo show in Mexico City. The venue was Jose Cuervo Salon. The capacity of the venue is 1,500. The attendance was 64 people. That’s right, less than 5% of the total venue size. Total Gross sales for the night was $2,286. There was only one ticket price at $35.72. So does anyone really care about Vince Neil outside of Motley Crue? Based on the ticket sales, Mexico sure don’t.

What a hard truth that is? Music is a tough business and this is what happens when you go out every night with Motley Crue and sing out of tune. Also why is he touring. He hasn’t released anything new recently. Also when he does tour, all he does is play Motley Crue songs. No one wants to hear Vince Neil do Motley again. I don’t know why, as there are some great songs in the Vince Neil catalogue that fans would love to hear live.

His debut album “Exposed” celebrated 20 years this year. He should have commemorated that release? It is a great album and there is an audience for it. It might mean he plays smaller venues that fit a couple of hundred. However he needs to sing in tune to get people to come back time and time again.

It is a good thing he is getting into the restaurant business and the Tequila/Wine business.

Classic Rock and Southern Rock Rule in Gilford, New Hampshire

On July 3, 2013, the Gigantour tour hit Gilford, New Hampshire. The venue was Meadowbrook. The capacity of the venue is 6,657. The attendance was 1,308. That’s right, 1,308 people turned up to watch Megadeth, Black Label Society, Device and Hellyeah. Total Gross sales for the night was $49,860. There was three tiers of ticket prices ranging from $42, $33 and $23.75.

My first opinion was that the low attendance is due to the poor recent albums put out by the bands involved. Don’t get me wrong, all of those albums are worthy of a listen, but there is nothing really engaging to go back for seconds.

This show should have been a sell-out. The Gigantour tour has never hit Gilford, New Hampshire before. So it is not a market that has seen the Gigantour tour before. However, if you take just the town of Gilford and its population of 7000, then you see it is a small market and the attendance of 1,308 people is not a bad result. Add to the mix that other rock shows are playing the same venue in the weeks leading up to the Gigantour show and in the weeks after, you start to form a different viewpoint.

With most shows a lot of people come from surrounding towns as well. I know in Australia that Sydney is the place that most bands play, however the audience is derived from places in NSW that are a decent hour or three or five away from Sydney.

On July 9, 2013, Daughtry, 3 Doors Down, Halestorm and Bad Seed Rising also played the Meadowbrook at Gilford, New Hampshire. The attendance was 2,718 in a venue that fits 6,219 (for this shows the capacity was reduced due to the stage size). Total Gross sales for the night was $142,431. There was four tiers of ticket prices ranging from $59.50, $49.50, $39.50 and $29.50.

Again not even half full. Daughtry is a platinum selling major label backed super star. 3 Doors Down are also in the same league, although they haven’t reached the same heights as the early two thousands and Halestorm are Grammy award winners. So what’s gone wrong. Lynyrd Skynyrd and Bad Company is what went wrong.

On July 26, 2013, Lynyrd Skynyrd and Bad Company also played the Meadowbrook at Gilford, New Hampshire. The attendance was 6,671 in a venue that fits 6,671 (that’s right people, classic rock and southern rock sold out the venue). Total Gross sales for the night was $407,641. There was three tiers of ticket prices ranging from $79, $59 and $33.25.

Classic rock and southern rock trumped everyone. Lynyrd Skynyrd released “Last of a Dyin’ Breed” in August 2012 however that album was dead and buried by the July 2013. Bad Company on the other hand haven’t released anything worthwhile for a long time. However when you combine the two acts, put a 40th Anniversary name to the tour and you have people from that era interested. Lynyrd Skynyrd’s first album release and Bad Company’s formation happened 40 years ago. To prove my point, I am going to watch Bon Jovi in Sydney, because I want my kids to experience it.

Classic Rock Rules Part II

On July 19, 2013, Bob Seger and the Silver Bullet Band played a show in Winnipeg, Manitoba. The venue was the MTS Centre. The capacity of the venue is 8,397. The attendance was 8,397. Total Gross sales for the night was $724,948. There was two tiers of ticket prices ranging from $107.15 and $63.31.

Talk about turning the page. What a comeback from the man with the golden voice? Thank Metallica for their cover of “Turn The Page” in 1998. The Metallica version made Bob Seger cool with the metal community and who can forget the Metallica clip with Ginger Lynn.

Another turning point for Bob Seger’s comeback was 3 Doors Down and heir song “Landing In London” that Bob Seger sang on.

Once “Landing In London” came out in 2005, interest in Bob Seger was renewed. It was followed by a new album in 2006 and a few Greatest Hits / Live packages in between.

Guess what else is happening in the world of Bob Seger? A new album is on its way. Isn’t that like the old guard. He is hot at the moment so let’s release a new album. Why don’t the people that advise Seger release a new song first and see how it resonates with the public before dropping a slab of them.

Classic Rock III

On July 2, 2013, Alice Cooper played a show at South Bend, Indiana. The venue was Morris Performing Arts Center. The capacity of the venue is 2,552. The attendance was 1,662. Total Gross sales for the night was $77,967. There was two tiers of ticket prices ranging from $69.50 and $39.50.

This is Alice Cooper fresh from his run with Marilyn Manson that ended in June. This show was billed as “An Evening With Alice Cooper” and it was his first show in South Bend in 4 years. There is still juice in the tank of a cultural icon.

On July 28, 2013, Ted Nugent and Laura Wilde played a show in Nashville, Tennessee. The venue was the Ryman Auditorium. The capacity of the venue is 2,037. The attendance was 1,254. Total Gross sales for the night was $67,893. There was two tiers of ticket prices ranging from $59.50 and $39.50.

Just like Alice Cooper, Ted was coming off a Classic Rock run with REO Speedwagon and Styx. As with Alice, there is still life left in our favourite gun toting / wildlife hunter.

Wish they would take a leaf out of the Black Star Riders playbook? Their album, “All Hell Breaks Loose” is a great slab of classic rock songs. I was always a fan of Rick Warwick from The Almighty days so it was great to hear him rocking out again with a Phil Lynott swagger this time around, instead of a Brian Johnson swagger.

What Does A Grammy Award or Nomination Mean in 2013?

Halestorm (along with Age Of Days) played a show on June 26, 2013 at Edmonton, Alberta. The venue was the Starlite Room. The capacity of the venue was 700. The attendance was 492 and the total gross sales for the night was $12,778. There was two tiers of ticket prices ranging from $27.61 and $24.76.

Halestorm are still paying their dues. The Grammy win means nothing to today’s music public. The record labels that pay the entry fee are the ones that can compete. It’s got nothing to do with public opinion.

Hell, Dream Theater and Megadeth were nominated for Grammies last year and their current albums can’t move past the 100,000 mark in sales. If the music is great it will sell itself.

Both Dream Theater and Megadeth should look up the Wikipedia entry of “Instant Karma” from John Lennon.
“It ranks as one of the fastest-released songs in pop music history, recorded at London’s Abbey Road Studios the same day it was written, and arriving in stores only ten days later. Lennon remarked to the press, he “wrote it for breakfast, recorded it for lunch, and we’re putting it out for dinner.”

This is what both bands need to be doing. Writing some new material ASAP. Forgot about the next album or the tour coming up and go back into the studio and churn a couple of songs out. Surprise us for Christmas.

Alice In Chains is still powerful

On July 11, 2013, Alice In Chains played a show in London, Ontario, Canada. The venue was Budweiser Gardens. The capacity of the venue is 5,248. The attendance was 4,801. Total Gross sales for the night was $237,558. There was two tiers of ticket prices ranging from $56.57 and $30.90.

I can’t say I am a fan of the new Alice In Chains album. It’s pedestrian. However the fans are there. If they are there because of the old or the new or both, it doesn’t matter. The band is a quarter of a million per show band.

Power Metal Rules In Europe

On April 18, 2013, Helloween, Gamma Ray and Shadowside played a Power Metal feast in Hamburg, Germany. The venue was the Docks. The capacity of the venue is 1,500. The attendance was 1,171. Total Gross sales for the night was $51,299. There was two tiers of ticket prices ranging from $52.52 and $43.33.

You have German bands playing in Germany. Enough said. The thing with power metal bands is that they know the size of their audience. You won’t see them playing venues larger than the above size. Maybe 3000 max. it is a niche and it has a hard core and devoted fan base. They even have power metal outdoor festivals where fans even get dressed up in medieval clothing and enact sword fights and so forth.

This is a good indication of bands still carving out a living in a time where they have no promotion in the large US market. This is a good indication of bands still carving out a living in a time where people download music illegally or stream it legally.

The Black Crowes still do good business

On July 19, 2013, The Black Crowes, Tedeschi Trucks Band and The London Souls played a show in Nashville, Tennesse. The venue was the Woods Amphitheater at Fontanel. The capacity of the venue is 4,056. The attendance was 3,273. Total Gross sales for the night was $215,641. There was two tiers of ticket prices ranging from $115 and $49.50.

I watched The Black Crowes at the Wollongong Entertainment Centre on April 1, 2008. The venue had less than a thousand people in attendance in a venue that has a capacity of around 10,000, so the stage was moved heaps forward to accommodate for the smaller audience.

It was the best show I saw. They jammed, they extended songs and just had fun. Rich Robinson was the sheriff. He was the one they all looked too for when the jam starts and when the jam ends.

That is a sign of a true champion. The night before, they played to a sold out Sydney audience 70 minutes away. They could have chucked a hissy fit at the small turn out for the Wollongong show, however they didn’t. They came out and they rocked.

There is plenty of money available in music and the more people that have access to your recorded music means more fans that could turn into customers.

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