The Bon Jovi tour juggernaut continues to book shows around the world. Richie Sambora is still out due to personal reasons or issues.
The Australian tour just had Kid Rock added to the schedule. Big thumbs up to Kid Rock for selling $20 concert tickets to his U.S. shows, as well as taking a cut on merchandise, parking and other sales.
Interesting to note, that Bon Jovi’s tour of Australia will be offering $32 ticket prices to Telstra customers. However, this doesn’t mean that Bon Jovi is taking a loss or a pay cut.
Bon Jovi still get paid the monies offered to them.
This is Telstra taking a hit, so that they can push their brand even more. This is Telstra sending a message out to fans of live music. Telstra is saying, “Hey check us out, we are a real game player in the selling of cheap tickets to great live shows.”
However in order for the music lover to purchase, they need to be a Telstra customer. So Telstra will be expecting a surge in memberships, which in turn, will be a surge in revenue. It will be a big win for Telstra.
As a Telstra shareholder, I can’t complain with that. Maybe they will increase their dividend payments one of these days? What kind of $32 tickets they will be for a venue that fits 40,000 plus remains to be seen.
In the meantime, What About Now, the album described as the best thing we have ever done, by both Jon and Richie, continues to fall away on the charts. After 7 weeks it’s down to position 96.
In comparison, the Greatest Hits album that Bon Jovi released in 2010, is still charting and selling.