A to Z of Making It, Music, My Stories, Piracy

The Battle For Queensryche and other ramblings. And the winner is……

The key for all artists is to see if the product has traction. Is there a demand for it?

If it doesn’t get any traction and there is no demand for it, why are you spending dollars recording a slab of songs. Why do artists believe that just because they release an album people will invest in it. Red Dragon Cartel take note.

If artists want us fans to part with our money they need to get our attention with their product.

There are two Queensryche bands doing the rounds at the moment. The Geoff Tate version is on Cleopatra Records and the Todd LaTorre version is on Century Media Records.

Looking at YouTube it is clear to see who the winner is in this battle. The Todd LaTorre version has the following view counts;
Fallout (Official Video) – 147,958 views
Where Dreams Go To Die – 161,907 views
Redemption – 329,248 views

The Geoff Tate version has an official video up for the song “Cold” and it has 180,276 views.

It is obvious to see which artist is doing more to get the attention of fans. It looks like Geoff Tate still believes that if he releases an album, people will invest in it.

What about Spotify metrics? Who is the winner there?

The only new song in the Top 10 of streamed songs, is “Where Dreams Go To Die” from the Todd LaTorre version.

In relation to sales, the Todd LaTorre fronted Queensryche outsold Geoff Tate’s version. They more or less doubled it, however it pales significantly to the glory days of the Mindcrime, Empire and Promised Land era. Think 25,000 copies compared to 500,000 plus copies.

Of course, the argument of piracy will rear its head again, however tell that to Five Finger Death Punch, Volbeat, Shinedown and Avenged Sevenfold, who are all doing great numbers in physical sales. Tell that to Imagine Dragons who have spent over 12 months on the Billboard 200 charts and moved over 1.5 million copies of their Night Visions album in the U.S.

The “Radioactive” singe from Imagine Dragons and Robin Thicke’s “Blurred Lines” were certified 6x multi-Platinum. That’s right people, those songs were downloaded six million times in the U.S. I am sure if either of the Queensryche bands released a song that connected and crossed over, they would have similar sales figures.

So is there a demand for two versions of Queensryche? The answer is NO. The demand is there for only Queensryche band to function and the fans have selected the Todd LaTorre version. Judgement will be against Geoff Tate.

Stryper recently released the excellent “No More Hell To Pay” album. The official video of “No More Hell To Pay” has 271,894 views on YouTube and the Dave Mustaine selected “Sympathy” video has 108,875 views on YouTube. A few months earlier they released “Second Coming”, a re-recording of their classic Eighties material along with a couple of new songs. It’s back to the Seventies model with two releases in a year. The first release was to test the waters and the second one was to capitalise.

Speaking of Dave Mustaine. Megadeth and Mr Dave have been blasted by fans for the Super Collider album. However looking at YouTube, the Super Collider single has 1,054,581 views. The Kingmaker video has 930,343 views.

Of course they are the two strongest songs on the album and it is fitting that those two songs get the attention. So is the new album a dud. As a slab of songs together, it is a dud, however in an individual song basis, Kingmaker and Super Collider can stand up with the rest of the Megadeth catalogue.

The demand is for great quality songs. Expect the diehards to purchase the album.

Also I am going on a limb here, however I will expect that the music business will undergo another revolution, one that will start replicating the tech model. There is one Google, one Amazon, one Facebook and so forth. Sure each of them have imitators that do have a market share, however only monoliths succeed.

In other words, if an artists mashes up different genres and creates something new, they will win. Once they start winning, other imitators will try to get a slice of your pie. Once that happens, said artist will continue to innovate and release great music.

That is why outliers are starting to win at the Top 40 game. Gotye, Lorde, Adele, Mumford and Sons, Imagine Dragons.

That is why outliers are winning in Heavy Metal.

Five Finger Death Punch where an outlier when they started. Once they started winning, other imitators tried to get a piece of their pie. What do FFDP do? They go away and release two albums 3 months apart.

Volbeat is another outlier. It wasn’t until 2012 that the band broke through in the U.S and now imitators are queuing up.

There is now a huge demand for Volbeat and the funny thing is, they have been at it since 1999. Grit and Roll all the way to the top.

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A to Z of Making It, Music, My Stories

The Unexpected Slow Metal Hit

We live in a world that is all about the NOW. Music quickly comes and it quickly goes. Look at all the Top 10 Lists or the Charts for each week and you will see that it is a different list each week. There is just so much new music coming out at the moment and people are just churning it up.

For example, I didn’t get a chance to get into the new Trivium album because a week later, I had the new Protest The Hero album and that has taken all of my attention.

However, there are always songs that sit on the outside. Songs that the artist or the band didn’t believe could be a “hit” (I use that term lightly) or a song that should be used as a promotion tool.

But they didn’t count on the fan choices. The fan that today has the power. The fan that could pick and choose what track they could listen too.

Killswitch Engage released “As Daylight Dies” in 2006 and it is there cover of “Holy Diver” that proved to be the sleeper hit. Don’t believe me, check out Spotify. it has 6,136,523 streams. Still don’t believe me, go on YouTube and you will see it has 9,013,222 views.

Alter Bridge released “One Day Remains” in 2004. “Open Your Eyes”, “Find the Real” and “Broken Wings” followed as promotional singles. However it was the metal heavy “Metalingus” and the moving ballad “In Loving Memory” that the fans selected as the hits. Don’t believe me, check out Spotify. “Metalingus” has 3,362,193 streams and “In Loving Memory” has 2,690,909 streams. Still don’t believe me, go on YouTube and you will see that “Metalingus” has over 5,500,000 views from all the combined channels and “In Loving Memory” has over 6,000,000 combined views.

In 2011 Trivium got blasted for the “In Waves” album, however the title track is their biggest so far. On Spotify “In Waves” the song has 3,038,061 streams. On YouTube, the Official Video on the Roadrunner Records channel has 3,423,215 views and a live version of the song on the Trivium Official channel has 2,767,455 views.

Volbeat broke through in the U.S on the back of “Still Counting”. The song was released in 2008 on the “Guitar Gangsters and Cadillac Blood” album and on 21 July 2012 “Still Counting” was the number-one song on the Billboard Hot Mainstream Rock Tracks US chart. Go on Spotify and it has been streamed 19,779,202 times. Go on YouTube and count the views from all the various channels. They add up.

Bullet For My Valentine led the promotional campaign for their “Temper Temper” album with the song “Riot”, however the fans didn’t care about that song as much as they cared about “Breaking Point” and “Tears Don’t Fall (Part 2)”.

As much as Dream Theater is trying to promote the current version of the band, they can’t escape their past. The Spotify Top 10 of Dream Theater has the 9 songs from the new self titled album (that proved to be a dud), plus “On The Backs Of Angels” from the previous album. However if you go on YouTube the fans don’t care about the new album currently. “Wither”, “Pull Me Under” and “Another Day” still get the attention.

This is very different to Avenged Sevenfold, who have people very interested in their new album. In addition, all the other media outlets and bands that are talking about the album, all they are doing is adding to the legend of it. Hail To The King I say. “Shepherd Of Fire” is doing the rounds on my iPod.

Protest The Hero have led the promotional campaign of their new album “Volition” with “Clarity”, “Drumhead Trail” and “Underbite” however, it is “Mist” and “Skies” that is getting the conversation.

The market place today isn’t about the hit song now. It is about new songs vs old songs. Metal and rock songs are always late bloomers. There is no formula as to why certain songs resonate more than others with fans.

I like the story about how Dave Mustaine assisted Stryper in selecting their lead off single from the “No More Hell To Pay” album. They had a different song choice for the lead single and changed their minds after they had a chat with the Megadeth front man. Dave told them that his favourite track is “Sympathy”. This made Michael Sweet change his mind for the lead off single. That track is listed as Number 11 on the album and to be honest it is a kick arse song.

Sure, back in the day when the record labels ruled, they would employ a scorched earth policy to market a band and the lead off single and naturally we would bite as we had the time to invest and there was nothing really else out there.

YouTube and Spotify play a big part today in transforming a song into a phenomenon. Television also plays it’s part. Look at all the hit shows and they all have a section where a certain song plays and it conveys the emotion of the scene that no other music can.

Sons Of Anarchy comes to mind here, especially at the end of Season 2, when the song “Hands In The Sky (Big Shot)” from Straylight Run played in the epic last 5 minutes of the final episode.

Look at what Breaking Bad did for “Baby Blue” by Badfinger.

My wife was a fan of Grey’s Anatomy and because of that show she got into Snow Patrol (“Chasing Cars”) and The Fray (“How to Save a Life”).

In the end all artists need to do is create great music. The fans will latch onto it eventually.

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