A to Z of Making It, Music, My Stories, Piracy

The Battle For Queensryche and other ramblings. And the winner is……

The key for all artists is to see if the product has traction. Is there a demand for it?

If it doesn’t get any traction and there is no demand for it, why are you spending dollars recording a slab of songs. Why do artists believe that just because they release an album people will invest in it. Red Dragon Cartel take note.

If artists want us fans to part with our money they need to get our attention with their product.

There are two Queensryche bands doing the rounds at the moment. The Geoff Tate version is on Cleopatra Records and the Todd LaTorre version is on Century Media Records.

Looking at YouTube it is clear to see who the winner is in this battle. The Todd LaTorre version has the following view counts;
Fallout (Official Video) – 147,958 views
Where Dreams Go To Die – 161,907 views
Redemption – 329,248 views

The Geoff Tate version has an official video up for the song “Cold” and it has 180,276 views.

It is obvious to see which artist is doing more to get the attention of fans. It looks like Geoff Tate still believes that if he releases an album, people will invest in it.

What about Spotify metrics? Who is the winner there?

The only new song in the Top 10 of streamed songs, is “Where Dreams Go To Die” from the Todd LaTorre version.

In relation to sales, the Todd LaTorre fronted Queensryche outsold Geoff Tate’s version. They more or less doubled it, however it pales significantly to the glory days of the Mindcrime, Empire and Promised Land era. Think 25,000 copies compared to 500,000 plus copies.

Of course, the argument of piracy will rear its head again, however tell that to Five Finger Death Punch, Volbeat, Shinedown and Avenged Sevenfold, who are all doing great numbers in physical sales. Tell that to Imagine Dragons who have spent over 12 months on the Billboard 200 charts and moved over 1.5 million copies of their Night Visions album in the U.S.

The “Radioactive” singe from Imagine Dragons and Robin Thicke’s “Blurred Lines” were certified 6x multi-Platinum. That’s right people, those songs were downloaded six million times in the U.S. I am sure if either of the Queensryche bands released a song that connected and crossed over, they would have similar sales figures.

So is there a demand for two versions of Queensryche? The answer is NO. The demand is there for only Queensryche band to function and the fans have selected the Todd LaTorre version. Judgement will be against Geoff Tate.

Stryper recently released the excellent “No More Hell To Pay” album. The official video of “No More Hell To Pay” has 271,894 views on YouTube and the Dave Mustaine selected “Sympathy” video has 108,875 views on YouTube. A few months earlier they released “Second Coming”, a re-recording of their classic Eighties material along with a couple of new songs. It’s back to the Seventies model with two releases in a year. The first release was to test the waters and the second one was to capitalise.

Speaking of Dave Mustaine. Megadeth and Mr Dave have been blasted by fans for the Super Collider album. However looking at YouTube, the Super Collider single has 1,054,581 views. The Kingmaker video has 930,343 views.

Of course they are the two strongest songs on the album and it is fitting that those two songs get the attention. So is the new album a dud. As a slab of songs together, it is a dud, however in an individual song basis, Kingmaker and Super Collider can stand up with the rest of the Megadeth catalogue.

The demand is for great quality songs. Expect the diehards to purchase the album.

Also I am going on a limb here, however I will expect that the music business will undergo another revolution, one that will start replicating the tech model. There is one Google, one Amazon, one Facebook and so forth. Sure each of them have imitators that do have a market share, however only monoliths succeed.

In other words, if an artists mashes up different genres and creates something new, they will win. Once they start winning, other imitators will try to get a slice of your pie. Once that happens, said artist will continue to innovate and release great music.

That is why outliers are starting to win at the Top 40 game. Gotye, Lorde, Adele, Mumford and Sons, Imagine Dragons.

That is why outliers are winning in Heavy Metal.

Five Finger Death Punch where an outlier when they started. Once they started winning, other imitators tried to get a piece of their pie. What do FFDP do? They go away and release two albums 3 months apart.

Volbeat is another outlier. It wasn’t until 2012 that the band broke through in the U.S and now imitators are queuing up.

There is now a huge demand for Volbeat and the funny thing is, they have been at it since 1999. Grit and Roll all the way to the top.

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A to Z of Making It, Copyright, Derivative Works, Influenced, Music, My Stories, Piracy

MAKING A DIFFERENCE – Progress is derivative and quality equals success.

I am a volunteer coach and administrator for the football team my kids play. Another parent mentioned to me how it amazes them the amount of work that volunteer coaches put in and that they put in hours of preparation just to organise training. On top of that, I work full time as well, juggling work commitments, and still taking time out to prepare and make training every Tuesday and Thursday and then help out every Saturday and Sunday. Just recently I spent seven weeks attending a Youth Licence course, so that I am also qualified to coach my kids.

So I am thinking to myself, is it all worth it? Am I making a difference? Are my methods having an impact? How many artists have walked away from their dreams or the direction that lead to their dreams at this stage. In the end, musicians are just volunteers to begin with?

I am always looking for ways to improve things. I am looking outside my circle, looking at what others have experienced and drawing on that inspiration, twisting it and making it better.

John Petrucci from Dream Theater more or less said the same thing in a Roadrunner interview about the upcoming self-titled album.

“I see every new album as an opportunity to start over. To either build or improve upon a direction that has been evolving over time or to completely break new ground. This is the first self-titled album of our career and there is nothing I can think of that makes a statement of musical and creative identity stronger than that. We’ve fully explored all of the elements that make us unique, from the epic and intense to the atmospheric and cinematic.”

Like Five Finger Death Punch, like Karnivool, like Heartist, like Stone Sour, all of these bands are focusing on their core uniqueness and expanding it in new ways. Remember my catch cry: Progress is Derivative. You keep on building what you started until a connection is made, between song and listener.

Then watch that one listener, hook another listener and so forth.  Then you have the outlier, the one band that did things just a touch differently; Imagine Dragons.

The band did six-hour gigs at the main Las Vegas casinos when they started out. The set list was mixed up with cover songs and originals.

Playing the casinos were classed as hometown gigs. The big difference here is that those hometown gigs are not played to hometown crowds. Due to Las Vegas’s reputation as a holiday strip, the band performed in front of new people every night. They needed to adapt fast as live performers, so that they win over a new crowd every night. That is why their album is back in the Top 10 again, 10 months after it was released. The band is touring and winning.

They have the momentum going. The numbers and the stats are on their side. Night Visions was released last September. In the US alone it has sold over 1 million copies so far. The songs, Radioactive, It’s Time and Demons have sold in total 7.2 million digital downloads. YouTube plays for the three songs number over 100 million. Spotify streams for the three songs are also close to the 100 million mark.  They performed and created as much as possible. That is the key. Created as much as possible. Progress is derivative and quality equals success.

They knocked on the doors so many times, and those doors finally opened up. They kept on improving on what they started and they got better at it.

And in relation to the kids football team, I am making a difference. 13 games into the season, they have won 10, drawn 2 and lost 1. As each day goes by, I am getting better at it and the kids are getting better at it. IT IS WORTH IT.

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A to Z of Making It, Copyright, Derivative Works, Music, My Stories, Piracy

Metal Music and Piracy

Dave Mustaine from Megadeth was asked the question “What do you think about the state of the music industry right now with all of the changes that have been made?” when he appeared on That Metal Show (S12:Ep5)

“This generation has grown up to believe that music should be free. We focus on the live shows now. People are very song-focused now.”

While I disagree with David’s assessment that this generation has grown up to believe that music should be free, I do agree with his other comment that people are song focused and that the bands focus should always be on the live show.

This generation is a product of their times. The medium of the times is the Internet. This generation has grown up with the internet. This generation has grown up on quality. Dave Mustaine in the same interview was asked to rate his top 5 Megadeth albums. Guess which albums made his top 5.

1. Countdown To Extinction
2. Rust In Peace
3. Peace Sells
4. Killing Is My Business
5. So Far, So Good, So What

This is Dave Mustaine saying that his best work is in the first five Megadeth albums.

Scott Rockenfield (from Queensryche) was also asked the same question.

“Records are different these days, they are good calling cards for us to continue our legacy. Bands can’t earn a lot of money in record sales anymore. We started out as a live band. A lot of new bands don’t have that.”

No one wants to wait two years for a 14 song record with three or four good songs. We want more songs on a regular basis and we want quality.
The internet allows the bands to do this as the distribution costs are zero.

Record song, upload and share.

If the song is great, the fans will market it for free. That is the way the game is played today. Instead you still have artists thinking that they should record many songs, hype up their release, spend money on a scorched earth marketing policy and then release the product so that people can buy it. It’s all wrong.

As an artist you want your creations to live forever. For that to happen, people need to share the songs, talk about them, do derivative versions and make a connection.

This brings me to artists who just have it all wrong, when it comes to their views on the current state of the music business.

Scott Ian said that people should lose their connection because they share his recorded music. I listened to Worship Music on YouTube. I didn’t download it and I didn’t pay a cent for it. You can say that I unofficially streamed it, since YouTube is the first streaming platform that the entertainment business tried to shut down unsuccessfully.

As far as I’m concerned I went onto a legal site and listened to the music. So based on Ian’s interpretation of the law, the internet connection of the people that went on to YouTube to listen to the album has to be suspended (as we stole it) along with the Anthrax fan who put it up.

The Recording Business is just an arm of the Music Business, that is trying in vain to hold on to its old business models. No one wakes up in the morning, thinking they need to buy a CD. We wake up in the morning, thinking we need to hear this song.

Doc Coyle from God Forbid summed it up in a post on the Metal Sucks website;

“We seem to think people want CDs or books or DVDs as individual items to own and keep, but the truth is, what we really want is the content contained on these capsules of information. The CD, DVD and book are just messengers for the experience contained therein.”

I am going through an issue of Hot Metal from May 1993. As soon as I open the magazine, there is a two page advertisement for the release of AnthraxSound of White Noise. One page has the album cover art and the second page has the heading, RESERVE YOUR COPY OF ANTHRAX’S NEW ALBUM “SOUND OF WHITE NOISE” AT THE FOLLOWING IDN STORES.

Back then we needed to buy CD’s so that we could hear the music. If they said we needed to buy a stereo that plays unlimited music, we would have.

Speaking of buying:
Black Sabbath had week three sales of 25,300 and week four sales of 16,942. (U.S. sales)

It is doing the same decline as other rock/metal artists like Skillet.

Metal bands need to take a leaf from the Imagine Dragons playbook. This band has entered the Top 10 again with sales of 33,223 for its Night Visions album.

Think about that. Imagine Dragons has been selling for 44 weeks. It has sold more in its 44th week than a Black Sabbath album in its 4th week. The last couple of weeks has seen a resurgence for the band. Why? The band is touring.

People are talking about the shows and they are buying the music. Some people might see it as strange that people went to a rock show without owning a physical copy of the music.

These are the times we live in. These are the times that artists need to live in.

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Music

Bon Jovi’s What About Now drops from #7 to #34

Bon Jovi’s What About Now drops from #7 to #34

Well it’s week 3 of Bon Jovi’s new album release, What About Now.  In three weeks, it has gone from Number 1 to Number 7 to Number 34.  What a drop off.  Sales for weekending 4 April 2013, came to 16,154.  So sales have dropped from 101,000 to 29,000 to 16,000.

Even Richie Sambora has dropped off the tour due to personal issues.   It looks like the elevator music album they created is going down.  To make it worse, the Bon Jovi website has a moderator that is deleting posts from angry fans.  Talk about living in a fantasy land. Lets make everything look okay, because we can.

Babel from Mumford and Sons is still moving 37,000 units, and Night Visions from Imagine Dragons is moving 47,000 units.  Both albums have been on the charts for 27 and 30 weeks respectively.

Another artist using the old mainstream hype of hitting people across the head with a sledgehammer is Justin Timberlake.  He dropped from 1,000,000 in sales to 317,000 in sales.  That is a 68% drop off.  Let’s see how long Justin hangs around.

The people need to feel like they can relate to the album, that they own a part of it, and the old top down approach is not how it works these days.  It is reversed.  It is the people at the bottom that spread the word and make it go viral.  No one is doing that for Bon Jovi.

The shows are selling out.  But the new album is not selling.  Does JBJ care?  I don’t think so.

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