Tag Archives: Call Me

A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What a great idea? Give the fan a choice. Lessons from Dream Theater, Trivium, Shinedown, Protest The Hero, Coheed and Cambria

Does anyone in the music business know what works or doesn’t work when it comes to marketing a band?

For some reason, a lot of the parties involved still believe in a scorched earth marketing policy. That is where the said artist is promoted everywhere and on everything.

Will a corporate deal with a large newspaper or an online news site for an exclusive pre-album release stream help an act’s career in the long run?

Dream Theater went along this route for the “The Enemy Inside” launch, the “Along For The Ride” launch and the pre-album stream.

Three corporate deals that put money in the hands of the record label however what did it do for the band?

If you followed the band, you would have seen the comments on Facebook that when the launches happened, people in other countries couldn’t access the stream and frustration turned to anger. Of course within 24 hours the problem was fixed, however fans waited 24 hours. In the era of the World Wide Web. Geographical restrictions are old school.

In addition the album isn’t really setting the sales department alight. After a six week run, it is more or less obsolete and out of the conversation. Don’t believe, type in “Dream Theater self titled” in Google search and go to the news section.

Do TV and Newspaper ads work at all in 2013?

I rarely watch free to air TV and I rarely read Newspapers. Most of the stuff I do is online. I have an “online” life. So if I visit Loudwire, Noisecreep, Metal Insider or some other music site, I do notice ads on the side for new releases. However not once have I clicked on them or decided to hear a band because of those ads. So in my view, they don’t work.

What about YouTube plays and Spotify stream counts? This is what gets me interested. When I type in a band name into these platforms the first thing I normally play is the track with the most views/streams. These stats will help a band in the long run.

For example, Shinedown’s most streamed song is “Call Me”. The fans decided that is the song they can connect with the most. On YouTube, the fans have used that song as a soundtrack to their own video clips and the numbers are staggering.

It looks like a lot of big decisions in relation to the career of the artists are made on hunches or gut feelings by the record labels. This is ridiculous in 2013.

Labels are in this business to make money. They will be looking at what makes them money.

Trivium is on Roadrunner. Their latest album moved around 50,000 units in the U.S. Is it a dud? The label will probably use that stat and say it is. However, if you look at YouTube, you will see the video clip to “Strife” has 1,093,648 views. This has more than doubled “In Waves” that is sitting at 589,175 views. Hell, it’s even greater that Dream Theater’s “The Enemy Inside” clip which is at 891,939 views. Is the new Trivium album a dud now? Of course not.

Why?

People are listening to it. The numbers are there.

The labels flushed out Protest The Hero. The band then went the fan funding route. That route also gave them access to data. The data is a list of fans. Once an act employs a data model, they will start to get wins on the board. Once a band starts winning, others will gravitate to them.

On YouTube, the Underbite video has 137,339 views. The Clarity video has 163,773 views and the Drumhead Trial video has 250,972 views. For an independent band, those numbers are good.

Coheed and Cambria employed a data model with “The Afterman” releases? They put the focus on the deluxe packages. Those packages proved way too tempting to resist and guess what; thousands upon thousands of Coheed fans signed up to their modlife website and purchased. In the process, Coheed and Cambria made sales and gathered data of their hard core fans. That data list is close to 100,000 people.

With that Super Deluxe purchase, came the VIP Meet and Greet perk. So as long as you purchased a normal concert ticket, you had the VIP pass for meet and greets already and you could purchase another pass for a friend a discounted rate. What a loyalty program.

For example, I purchased “The Afterman” deluxe edition. A VIP pass came with this purchase. Then when Coheed and Cambria announced a Sydney show, I purchased two concert tickets at $66 each. Then I went on line and purchased another VIP pass for $15 for a friend of mine. This entitled us to early entry into the venue for either a special acoustic performance of one of the band members or a meet and greet.

Due to the large number of people that had this perk, it ended up being an acoustic performance. However, if the numbers were low, it would have been a meet and greet. The reason why the Sydney show was a success and the Australian tour in general was because Coheed and Cambria used data to connect with their fans.

Then the band used the data to promote special merchandise releases, Comic-Con appearances, video clip releases and side project releases.

Go on YouTube. Domino The Destitute has 1,295,151 views and Dark Side Of Me has 1,144,730 views.

Then the band promoted “The Afterman” live edition. This edition involved “The Afterman” albums plus a live CD. However, if a fan had purchased “The Afterman” CD’s before and all they want is the live CD, that was also available to them. All they had to do was log in to their account and pick what they wanted.

What a great idea? Give the fan a choice.

Instead we get the normal rubbish from the RIAA and the Record Labels, about how they are losing sales due to digital piracy.

Studies have shown that Peer To Peer traffic is now below 10%. It was 60% eleven years ago.

So 11 years ago, the only choice the fans had was to buy the expensive CD or to share individual tracks. Fans picked the sharing option.

However in 2013, people don’t need to pirate anymore because there is no need to. Whatever the fans want is available for free anyway, on YouTube, Spotify, Pandora, Grooveshark and so on. It has also become easy, which is something the labels have no idea how to do. Cough Cough “DRM” anyone.

Even when artists come out bemoaning piracy they fail to understand the shift that happened in the music industry. The fans decision to pursue single tracks instead of a whole album, changed the profits from a high-margin return to a low margin return for the label.

The Lie That Fuels The Music Industry’s Paranoia
http://www.forbes.com/sites/bobbyowsinski/2013/11/27/the-lie-that-fuels-the-music-industrys-paranoia/

Peer To Peer Traffic is Down
https://www.sandvine.com/pr/2013/11/11/sandvine-report-netflix-and-youtube-account-for-50-of-all-north-american-fixed-network-data.html

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A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Call Me – Shinedown

This song is a hit, however it was never released as an “official” single. How can that be? The fans have spoken. “Call Me” has racked up 12.83 million streams on Spotify and 11.2 million plays on YouTube. These are the numbers that matter. It is the most played/streamed song from Shinedown.

In a recent interview with the website “artistdirect”, Brent Smith, the vocalist from Shinedown was asked the question if they had played “Through The Ghost” live yet.

“We have not. We’ve actually been asked if we’re going to do that. “Call Me” also gets asked for quite a bit. It wasn’t a single, but it is asked for. There might be a possibility of adding a few songs.”

I can understand the reasons why the band is not playing the song, as it is deemed a ballad and probably not suited for the high energy show that Shinedown puts on, plus they already play a ballad in “Second Chance”. However based on the numbers above, it is a fan favourite.

When I first heard “Call Me”, I immediately thought of Tracy Chapman. The vocal style and the phrasing was the trigger. It is written by Brent Smith and Tony Battaglia.

Tony Battaglia is an interesting choice. He is a frequent colloborator with Shinedown and has also co-written songs for Puddle of Mudd and Submersed (a very underrated band that is sadly no more. Eye Empire has the vocalist and Creed has the original guitarist as its backing guitarist). He also played guitar and composed songs with the Backstreet Boys and NSYNC. He was the vocalist in a band called BlackJack that goes back to 1978.

Having the additional song writer can be a double edged sword. The song could be clichéd or it could sound forced or it could lack personality. In this case, it works well. The song is perfect with as a piano/orchestra style song, as the vocal melody is so strong, it doesn’t need anything else.

Wrap me in a bolt of lightning
Send me on my way still smiling
Maybe that’s the way I should go,
Straight into the mouth of the unknown

If you have been addicted to something in your life, you would understand the bolt of lightning reference. You are charged up, electrified.

I left the spare key on the table
Never really thought I’d be able to say
I merely visit on the weekends
I lost my whole life and a dear friend

Coming into this album, Shinedown took 18 months to get it right. Brent Smith wanted “The Sound Of Madness” to be the record that would define him. You know the saying, that an artist gets their whole life to do their first record and then they are given about three months to do their second one.

That is what happened to Shinedown. The first album, “Leave a Whisper” took a lifetime and it achieved platinum status. The follow up “Us and Them” had all the writing, recording and everything else done in six months and it achieved gold status. While all of this “success” is happening, the main creative force behind Shinedown is getting burned. Two band members would leave before “The Sound Of Madness” was even started.

That is what you hear on the album and in the strained voice of Brent Smith. His experiences. This is what Rock Music got right once upon a time. It was about music that defined culture. Then came the dollar signs and that is where Rock Music has remained. Shinedown’s “The Sound of Madness” is a monster of an album on the same playing field as Motley Crue’s “Dr Feelgood” and Bon Jovi’s “Slippery When Wet”.

I’ve said it so many times
I would change my ways
No, nevermind
God knows I’ve tried

When Brent Smith decided he wanted no time limit for this album, he wasn’t looking for anything connected with money. He was looking for that raw and honest connection. The music became the vehicle for it. That is why songs like “If You Only Knew”, “Second Chance” and “Call Me” resonate with people. We have lived it and we have experienced something similar.

Call me a sinner, call me a saint
Tell me it’s over I’ll still love you the same
Call me your favorite, call me the worst
Tell me it’s over I don’t want you to hurt
It’s all that I can say. So, I’ll be on my way

Great music will last forever. Five years since “The Sound of Madness” was released, “Call Me” is still being played/streamed/viewed. “Call Me” wasn’t the hit song from the album, however it is the song from the album that will not be an obscure footnote in history.

I finally put it all together,
But nothing really lasts forever
I had to make a choice that was not mine,
I had to say goodbye for the last time

When you are at rock bottom, you find something to get you through. As much as people talk about support from family and friends, in the end if you don’t want to fix yourself, no one else can make you. Music is always there for you. There is a reason why Motley Crue didn’t give us “Dr Feelgood” as a debut album.

I kept my whole life in a suitcase,
Never really stayed in one place
Maybe that’s the way it should be,
You know I live my life like a gypsy

Are we settled in life? Are we happy with what we have in life? We always want something else, that when we are asked what we want, we answer back that we don’t know, but we know that we want something else.

Brent Smith broke down a lot of walls on “The Sound Of Madness.” It’s personal and as a fan it is an emotional roller coaster ride. It’s evolution through experiences.

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Classic Songs to Be Discovered, Music

Brent Smith (Shinedown) – What Do You Mean I Don’t Write Good Lyrics

Another week, another “What Do You Mean I Dont Write Good Lyrics” post.

This week, Brent Smith from Shinedown is under the microscope. For the first two records Leave A Whisper (2003) and Us and Them (2005) he was addicted to cocaine, OxyContin and alcohol. By the time The Sound of Madness (2008) came out, he was drinking a lot of alcohol. For some reason he reminds me of Nikki Sixx.

Burning Bright from Leave A Whisper (2003)

There’s nothing ever wrong but nothing’s ever right
Such a cruel contradiction

Such a cruel contradiction it is. We tell everyone that everything is okay, however it never is. It could be debt problems, work problems, gambling problems or something else.

Adrenaline from Amaryllis (2012)

Which way is up, when your high is low?
It’s time to find it are you ready to go?

How do we know how to go up when we have been down the whole time. When the time comes to go higher, are we ready to go? Do we want to go higher?

Cry For Help from The Sounds Of Madness (2008)

‘Cause when you lie like the devil himself
No angels gonna hear your Cry for help!

I have been friends with quite a few people like that. All they do is lie. With each lie, they dig their hole deeper. Then one day no one is going to give a shit about them anymore. The song Enemies from Amaryllis (2012) also has a similar lyrical theme. “You started something that you just couldn’t stop, You turned the ones that you love into the angriest mob, And their one last wish is that you pay for it, And there’s no way you’re getting out of this.”

Bully from Amaryllis (2012)

Seems I’ve crossed the line again
For being nothing more than who I am

This is how the metal / rock community was treated in the Eighties. Employers bullied us, teachers bullied, the police bullied us.

Atmosphere from Us and Them (2005)

Once I met a leader
Born from genocide
Once I knew a preacher
To his faith, he said goodbye

The lyrics are great in this song. It’s just about how messed up our world has become. A leader born from genocide, what a brilliant line. It brings up so many different meanings.

Second Chance from The Sound of Madness (2008)

Sometimes goodbye is a second chance

I have always seen goodbye as one door closing and a million other doors opening.

Sound of Madness from The Sound of Madness (2008)

Somehow I’m still here, to explain,
That the darkest hour never comes in the night

The darkest hour comes when you least expect it and it is never at night.

Call Me from The Sound of Madness (2008)

I kept my whole life in suitcase,
Never really stayed in one place
Maybe that’s the way it should be,
You know I live my life like a gypsy

When I first heard this song, I immediately thought of Tracy Chapman, as the vocal delivery is very similar. Are we ever settled in life? We always want something more, something different, something else.

Heroes from Us and Them (2005)

All my heroes have now become ghosts
Sold their sorrow to the ones who paid the most

We all die in the end. What legacy will we leave behind?

My Name (Wearing Me Out) from Amaryllis (2012)

My name is revenge and I’m here to save my name

Enough said.

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