Tag Archives: Britney Spears

A to Z of Making It, Music

Blowsight

Nikki Sixx is a fan and he endorsed the band on his Sixx Sense Radio show. Celebrity endorsements in other genres would normally see the endorsed act get some serious traction. However the very divisive metal and rock communities fail to pay the same attention to celebrity endorsements like other genres.

Lorde broke through because of an endorsement. Credit Sean Fanning. I got into the band Avatar because Zoltan Bathory endorsed them during the “American Capitalist” tour. Endorsements from our heroes makes us pay attention. However in the end musicians endorse little. Google “musicians endorsing musicians” and you don’t really see any list that Google can recommend. However you see a lot of pages on musicians that HAVE endorsements with manufacturers.

Anyway, someone who is famous said that Blowsight are great. So the band gets a look. Now it is up to them to capitalise on it. Bands don’t get a lot of chances in the music business. They need to deliver when they do get the chance. And it is always about that one song. If the song is okay, kiss that chance goodbye. And that brings me to Blowsight.

First YouTube. The official video clip for “This Pain” is sitting at 28,651 views. The official video clip for “Hit On The Radio” is sitting at 16,874 views. The official video clip for “Days Of Rain” is sitting at 72,837 views. Hardly earth shattering numbers, especially since “Hit On The Radio” is talked up as “the song”.

However their cover version of Lady Gaga’s “Poker Face” is sitting at 120,231 views on one user channel and 55,918 on another user channel for a combined view of 176,149. Their cover of Britney Spears “Toxic” is sitting at 119,072 views on a different user channel. So for two cover songs, the view counts total 295,551. There is a fan base there for sure that can be monetized.

However the two most viewed YouTube videos are on user channels and not on the official Blowsight channel. Actually there is no Blowsight channel. The official videos mentioned previously are on the Fastball Music Label channel. This is a big mistake on their part.

Spotify has the following list as today;
1,272,112 streams for “Bandit For Life”
1,031,547 streams for “Poker Face”
430,068 streams for “The Simple Art (of Making You Mine)
357,917 streams for “Toxic”
266,551 streams for “I Wish You 666”
143,881 streams for “Invisible Ink”
60,108 streams for “Hit On The Radio”
50,681 streams for “It’s Me You’re Looking For”
49,634 streams for “Through These Eyes”
32,553 streams for “Back Where We Belong”

To put into context the million dollar stream figures for the songs “Bandit For Life” and “Poker Face”. Dream Theater is a world-renowned and Grammy nominated band and their song “On The Backs Of Angels” has 1,205,759 streams. Blowsight is more or less a small-scale Swedish based band.

Remember the best artists of the Sixties and Seventies became famous because of cover songs. Look at Jimi Hendrix. “Hey Joe” and “All Along The Watchtower” come to mind immediately. Linda Ronstadt’s fame came because she took other peoples forgotten songs and made them hers. Led Zeppelin even covered songs and called them their own.

Blowsight – Destination Terrorville

It was late in the afternoon at work, my head was fried and then “Destination Terrorville” filled my ears pace through my budget TDK ear pieces. What can I say, I stuck with TDK during the cassette wars, so their name still resonates with me.

For an album that was released in 2007 it sure sounds fresh and new. Of course, I wanted to know more, so I Googled them.

Of course they are from Sweden. Stockholm to be precise. Another Swedish act like Avatar, April Divine, Takida, Corroded and Days Of Jupiter trying to make a difference in the modern rock scene. The roots go back to 2001 and they released demos of their material on the internet and allowed listeners to freely “collect ‘em all!”. Hey what a great idea, competing with free to get some market share.

Back in 2007, front man Nik Red was known as Niklas Fagerstrom (of course a totally perfect rock star name and a scene from the movie “La Bamba” comes to mind right now. You know that scene where Richard Steven Valenzuela is told to shorten his name to Ritchie Valens, so that he has more mass appeal).

My first impression is that it is very reminiscent to two bands I dig. One is Evans Blue, the other is Breaking Benjamin.

They are a band that is able to take the best bits of the pop, rock, metal and punk worlds. In the end it still comes across as modern rock/metal. That is not a bad thing, however it is a very crowded marketplace and they need to be really great at what they do.

“All That Is Wrong” has got a sleazy middle eastern sounding bass line that is reminiscent to Tool “46 x 2” especially when the guitars crank in. The verses are punchy and syncopated and it makes up for the Chorus that falls flat.

“Over The Surface” has a very classical sounding arena rock chorus that is very reminiscent to the style of Finnish band “The Rasmus.”

“Red Eyes” is Alice In Chains/Soundgarden with a Euro Metal vibe. In the vocal delivery, you can hear the influence of Nick Hexum’s (311), Phil Anselmo (Pantera) and Layne Stayley/Jerry Cantrell (Alice In Chains)

“Bus Girl” has got this classical Beethoven vibe as well. It is a minor key song and you can feel the sadness fill the headspace. It is one of the best songs on the album and it was a bonus track.

“If You Were Me” is a great track, starting off with echoed natural harmonics but a ballad it is not. It has a lot of different genre hoping styles in it.

“How I Get What I Deserve” is canvassing Three Days Grace and any song off the “One-X” album.

“The Simple Art (Of Making You Mine)” sees Blowsight turning into Papa Roach.

All the songs are good, but not great.

Blowsight – Life And Death

This album was released in 2012 and it’s damn good. It has that anything goes attitude with some tasty shredding along the way.

“Sun Behind The Rain” has an unbelievable pop hook in the chorus and it comes from out of nowhere as the verses are syncopated head banging heavy rock.

“Through These Eyes” is a combination of all the Top 40 genres, ranging from pop rock merged with R&B and hip hop. Think Coldplay, Black Eye Peas, Red and Linkin Park.

“Surprise” has a tasty intro. It grabs you from the outset.

“Hit On A Radio” is a replacement for Good Charlotte since the band is on hiatus.

“This Pain” is melodic metal in a certain “In Flames” kind of way.

“Blackout Time” starts off like a Beyonce/Destiny Child song.

“Red Riding Blues” starts off with a cabaret swing feel.

“Dystopia Part II” starts off with a Muse feel and then it enters Avenged Sevenfold territory. The bio states that the song is “the off­spring of Queen’s “Bo­hemian Rhap­sody” mating with “November Rain” by Guns N Roses”.

“It’s Me You’re Looking For” is an energized cross between Avatar, Rammstein and Volbeat.

“Back Where We Belong” is System of A Down on adrenaline.

Singer Nick Red has stated that the band’s focus is “to break down the bar­riers by bringing dif­ferent genres to­gether whose fans would openly fight each other out in the streets”.

So can they break down the doors to the large U.S market?

Why am I talking about them when I am being critical?

Yes they can and I believe in them. I believe in what they are trying to do and that is important.

“Sun Behind The Rain” is the star of the show.

Blowsight needs to get out of the old school thinking, which is to release an ALBUM. The album ideology was built for a different time. This was a time when people waited for radio to play in a “new” single years after the album was released. That worked when albums had gated releases. These days the whole slab is available for free on the very day it comes out.

Do artists seriously believe that people will decide to purchase their albums 12 months later just because they liked a few songs when it came out?

That was the old gated system, where if the artists delivered enough singles, it would convert those who were unsure to financially commit. However the new game is to constantly release music so that the audience will be continually engaged and committed.

Black Sabbath released an album that got a bit of traction out of curiosity, then disappeared. It looks like all the people wanted was the tour.

Avenged Sevenfold had the album hit of the summer and are now following it up with an animated series and a mobile game.

Bon Jovi released an album, but all the people wanted was the tour. The album stiffed, however the tour was the highest grossing tour for 2013.

Dream Theater didn’t really have the material for a follow up album to “A Dramatic Turn Of Events” and the album disappeared from the conversation. They should be back in the studio right now, recording cover songs, some originals and some instrumentals. Kiss your solo albums goodbye and focus on Dream Theater.

Blowsight are going to lock themselves away to record another album. Then what.

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A to Z of Making It, Copyright, Music, My Stories

Persistence, Timing, Diversification and playing to your core audience

I am reading the recent issue of Guitar World and I come across a question where Mick Jones from Foreigner is asked how it was to work with Mutt Lange? For those that don’t know Mutt Lange produced the Foreigner 4 album in 1981.

Mutt had really wanted to do our second album [1978’s Double Vision], I believe. But he didn’t seem quite ready at the time. So we did the next one [1979’s Head Games] with Roy Thomas Baker.

So Lange goes away and he proves himself to Foreigner. He takes on AC/DC and produces Highway to Hell in 1979 (their American breakthrough album) and Back in Black in 1980 (their first with Brian Johnson and their biggest album in regards to sales to date). He also produced For Those About To Rock We Salute You in 1981.

He didn’t just give up. In between the period between 1977 and 1981, apart from AC/DC, he also produced albums for artists like City Boy, Clover, Supercharge, The Boomtown Rats, The Rumour, Savoy Brown, Michael Stanley Band, Outlaws, Deaf School, The Records and Broken Home. He is paying his dues, getting the stats on his side, just so that he can work with a band that he wants to work with.

… then Mutt was kind of knocking on the door again. I must say, he was quite enthusiastic.

Then he gets the gig to do Foreigner – 4 which came out in 1981. Persistence. Paying your dues. Credentials. Hard work. Timing. They all play important parts in the recipe for success.

Mutt’s persistence to hard work, made him turn over a lot of records as a producer. A lot of those records made a large impression with the public.
Mutt’s timing was off when he first approached Foreigner in 1978. It wasn’t off in 1981. This time around he also had the credentials to back himself. For a producer, your credentials are the works that you produced, for an artist, your credentials is the music that you make.

He was the first producer I worked with who really challenged me. He was not only very insightful with the songs and in helping to bring them to fruition but he was also really great at achieving sounds.

The real rock stars hated to get challenged. The “songs are their children” is a common cliché that so many of them would say. Mutt Lange didn’t give a shit about that. He wanted perfection. He wanted greatness. He wanted to be involved in something that would last forever.

He was just unbelievably dedicated to the process…to the point where I think we kept Def Leppard waiting six or nine months because Mutt was still working with us on 4.

Def Leppard waited for him. Why? They knew. They knew that this guy was special. They knew he was the person that would be able to capture their pop leanings and merge them with their rock and blues influences. All of that pales, compared to what they really needed. Def Leppard needed a song writing partner. Look at the history that they created.

Def Leppard – High ‘N’ Dry, 1981
Def Leppard – Pyromania, 1983
Def Leppard – Hysteria, 1987
Def Leppard – Adrenalize, 1992

Mutt really set a standard with Def Leppard. I called it the layers standard. Others call it the over dubs or over producing standard. Others call it multi-tracking. The fans loved it. They wanted the big vocals, the arena rock chorus’s layered in harmonies. Once Hysteria exploded every other band released albums in the same layered style. Suddenly every hard rock band was doing the Bon Jovi and Def Leppard thing. Kiss went all pop metal with Crazy Nights and Hot In The Shade. Whitesnake did it with Slip Of The Tongue. However, there was one band that was doing things their own way. That one band is called Guns N Roses. I digress.

Once you become successful, it doesnt mean you stop. Mutt Lange didn’t. He kept on going.

Song writing for other artists became a new income stream for him from the eighties onwards. As an artist, if all you do is just write music and perform it live, you are limiting yourself to that income stream. However, if you write songs for other artist, you have an additional income stream. If you produce for up and coming bands, sharing your expertise and knowledge, then you have another income stream. If you are a guitar player, become a guitar teacher on time off from recording and touring. That is another income stream. Suddenly, you have a years’ worth of work. Yes it is hard work. It was never meant to be easy.

Look at the following list of people that keep on working hard;

Jordan Rudess from Dream Theater. He plays keyboards in Dream Theater, he is a solo musician, he is an instructor and he is an app developer.

Claudio Sanchez from Coheed and Cambria. He is the founder, singer, guitarist and main songwriter for Coheed and Cambria. He also has a side project called Prize Fighter Inferno. He has written novels and comics. He appears at Comic Conventions. He has just signed a production agreement for The Amory Wars story to be turned into a movie or movies. He is also an app game developer.

Corey Taylor is another. The recent House of Gold and Bones releases by Stone Sour have seen that concept story turned into a graphic novel and comic book, as well as a production deal to turn it into a movie. Apart from Stone Sour, Corey still tours with Slipknot. He is also a novelist.

Nikki Sixx is the leader of Motley Crue. He does Sixx A.M as another band. He does photography and his work is being exhibited on line. He has penned two autobiographies (The Dirt and The Heroin Diaries), as well as a picture book/biography for This is Gonna Hurt. He uses social media to build connections with fans. Finally, he is overseeing the long overdue Motley Crue movie. There is also the SixxSense “radio” gig and a range of other outlets like clothing and accessories.

Phil X is currently fill in guitarist for Bon Jovi. He is a session musician. He is a fill in guitarist .He is a solo artist. He is a band member. He is a guitar teacher. Five different income streams. He endorses different product lines of gear.

Kevin Churko is a producer, sound engineer, masterer, mixer and a songwriter. While his production credits involve the hard rock and metal genre, I bet a lot of people didn’t know that he was involved with Britney Spears when he started off. Yep that is right. In 2000 he was the Digital Editing and Programming guru on Britney’s Oops!… I Did It Again album. He had that same job title for The Corrs, Shania Twain and Celine Dion albums that followed between 2000 and 2003.

From 2003 onwards, he then started getting appointments as an Engineer and a mixer. He had those titles for Shania Twain and Ozzy Osbourne albums.

Then from 2006 and onwards he started getting producing appointments.

Churko built up a credentialed name for himself between 1999 and 2006. Since then he has done I Don’t Wanna Stop, Black Rain and Scream by Ozzy Osbourne. Apart from being the Producer, he was also the Engineer, the Mixer and Composer.

He has filled the same role for In This Moment, Hinder, Beggars and Thieves, Emerson Drive, Five Finger Death Punch, Otherwise, Kobra and The Lotus and Rob Zombie.

The point in all of this. Success in music is not just about writing a song and watching it sell. You need to earn your success. You need to pay your dues. You need to live and experience life. You need to be patient. You need to persevere. The bottom line; don’t quit.

And remember: still play to your core audience. That is what all of the above artists are doing. They are keeping their core audience satisfied.

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