A to Z of Making It, Music, My Stories, Unsung Heroes

Saints (Winners) and Sinners (Losers)

WINNER
Machine Head are doing the opposite of what all the other bands are doing. Playing smaller venues, selling them out and doing “An Evening With..” extravaganza. The prices of tickets are affordable and not extravagant. This is one band that realizes their niche place in the metal music business and they play to their core audience, the Headcases.

In Robb Flynn, they have one of the best frontmen in thrash/metal circles that is not afraid to take a stance on an issue. He speaks to his core audience via his journals. He controls his own narrative and not the press, which is the downfall of a lot of other artists.

Flynn, along with Monte Conner from Nuclear Blast have realized that music is all about the souvenirs. The “Killers and Kings” single release for Record Store Day with the four different tarot covers proved once again that if people believe in the artists, they will spend their money. Machine Head weren’t selling music, they were selling collectibles. I purchased all four and I still haven’t opened them.

WINNER
Megadeth. As a guitarist I didn’t really dig Broderick’s uninspired lead breaks so I am pretty happy that he has left. Just because a person is super technical it doesn’t mean they are good songwriters. Seriously put those lead breaks up against the jazzy shred work of Chris Poland, the neo – classical shred metal of Marty Friedman, the tasteful phrasing of Al Pitrelli and the pentatonic chaos of Dave Mustaine and you will see where Broderick stacks up. Drummers are plentiful so I am sure that Megadeth will have no issues here finding one that will suit.

LOSERS
Chris Broderick and Shaun Drover.

The history of guitarists and drummers that have departed Megadeth is vast. The real good ones have had stellar careers pre and post Megadeth. Marty Friedman had a fan base before he joined and then he became a Japanese musical icon post Megadeth. Al Pitrelli also had an established fan base prior to joining and he was already in demand as a session guy and touring guitarist for various projects. Chris Poland did “Damn The Machine” which was an unbelievable album/band that wasn’t embraced by the waves of change that happened to metal in 1993 and Poland’s instrumental album “Return To Metalopolis” was also a favourite back in the day.

WINNER
Streaming. Fans of music didn’t care at all that The Pirate Bay got raided or that Kickass Torrents got taken down. Those raids/takedowns are all pure PR stunts by the associations and a waste of money/legal resources because copyright for the last 15 years has been hijacked and used purely for criminal pursuits and nothing to do with aiding the artist.

LOSERS
Artists and entities that compare the streaming dollars earned today to those pre 1999 sales dollars without understanding that streaming is all about scale. The more people using the platform, the higher the payments will be in the future. But no one can look that far, when everyone thinks about “right now”. The ones complaining about streaming royalties just don’t have enough fans interested in listening to their music consistently.

WINNER
Slash. He has shown that he is more Guns N Roses than Axl Rose is. His output has been solid via his many projects, like Slash’s Snakepit, Velvet Revolver, Slash (the guest vocalist album) and now Slash featuring Myles Kennedy and The Conspirators. He is doing what every other musician should be doing, which is releasing product and touring.

LOSER
Duff McKagan. His views on piracy/copyright infringement are restricting him from doing what he needs to do, which is, to create music.

WINNER
Dee Snider. His views on Doug Aldrich are spot on.

LOSER
Doug Aldrich. He’s a good guitar player but nowhere in the league of the Eighties guitarist he was competing against when he was with “Lion”. For the years he has been involved in music, there is not one definitive song/riff that can be attributed to Doug Aldrich.

WINNER
Data. The era of feeling it or rorting the charts is over. It’s all about the fans and what they listen too.

LOSER
Sales. Just because Spotify is killing off piracy, it doesn’t mean that people will start to buy physical CD’s, vinyls or pay to download MP3’s again. Seriously there is a lot of rubbish reporting out there stating something like “sales are worse now since Spotify has entered the market”. Well, hello genius, Spotify and streaming for that matter are also competing with sales.

WINNER
George Lynch. He realizes it’s all about the music and without making new music, he has no career. That’s why people come back. Lynch Mob, his solo career, KXM, Sweet and Lynch and now the announcement of a new project called “The Infidels” which is another pseudo-supergroup.

LOSER
Don Dokken. Without the involvement of Lynch and Pilson in the songwriting department, the band Dokken is a shadow of its former self.

WINNER
Indegoot Entertainment. They have a roster of bands that make up a very large portion of the U.S Hard Rock market, that have proven to be consistent sellers in a recorded music sales market that is contracting instead of expanding. Shinedown, In This Moment, Halestorm, Chevelle, Adelitas Way, Black Stone Cherry, Theory of A Deadman and Story of The Year.

Rock is far from dead when you have rock artists like these. And with a good roster of talent comes power on the live circuit. That is why Indegoot is a winner.

LOSER
Any metal or rock band that is spending months upon months creating their new album and being out of the public consciousness. The modern way is to be in our head space every day. If an artist today takes a break then they are on their way to being forgotten. And you don’t want to be in the news if it is not about your music. No one can forget what their core business is.

Slipknot took almost seven years to release their new album, only to have “The Devil In I” rack up 9.6 million streams. What about the other songs?

Yngwie Malmsteen has delivered a lot of dud albums in the last ten years and he still takes his time before issuing the next one.

WHY?

You would think after one crap album, he would get going with delivering a better song quickly to make amends. Malmsteen can be doing much more to keep in touch with his fan base which doesn’t revolve around issuing ten to twelve songs every two years under his own name.

Take a leaf out of George Lynch’s or Michael Sweets or Marc Tremonit’s or Russell Allen’s playbook.

WINNER
Kevin Churko. Everyone wants to work with him. He is the modern-day version of Tom Werman or Keith Olsen. Five Finger Death Punch, In This Moment, Hellyeah, Papa Roach are all bands that have used the might Churko as producer and on some occasions as songwriter. If you want to use sales as a statistic of reach, then bands produced by Kevin Churko are some of the best sellers in the genre.

LOSER
EVH.

My EVH Peavey 5150 Combo that I purchased back in 1995 is still my favourite amp to record with. So it is a shame that the greatest and most innovative guitarist cannot get it together to deliver new music worthy of his stature. Reading Sammy Hagar’s bio recently cemented my views on EVH who has become a person that is so out of touch with reality and a victim of his own vices. His future without any doubt is with Sammy Hagar as the front man.
WINNER
Allen Kovac’s move from management to the label business has paid off. Eleven Seven Music is another label doing their bit in bringing hard rock back to the masses. Artists involve Hellyeah, Mötley Crüe, Papa Roach, Pop Evil, Sixx:A.M, Nothing More, Art Of Dying, Apocalyptica, Escape The Fate and Drowning Pool.

LOSER
AC/DC without Malcolm Young have lost their foundation. Don’t get me wrong, I love AC/DC and always will. They will make a killing on the live circuit however no one cares for their new music. On top of all that their views about withholding their music from certain digital outlets (while it is available for free on pirate sites) shows how out of touch they are. They are leaving money on the table.

WINNER
Marc Tremonti. He showed the world that he was the brains and driving force behind Creed. He kept his career going with Alter Bridge. He started his own solo band. He went away and mastered the art of shred. His PRS guitars are state of the art and brilliant to play. Trust me on that one as I have one. The PRS through the 5150 is the perfect sound for me.

LOSER
Metallica. They are trying to replicate the corporate deals of U2 and the product saturation of Kiss. This in turn leaves the hard-core fan base squeamish. Meanwhile it has been seven years since they released “Death Magnetic” and music is the very reason why Metallica is in the powerful position they are in right now. However it seems they have forgotten that part of their career. “Lords Of Summer” will most probably be turned into a totally different song however if it doesn’t, then it doesn’t bode well for Metallica as they sit down to write the next album.

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Music

Double Threats

There is an article doing the rounds at Noisecreep about rockers who branch out into some other venture (like another successful band) or something that is beyond the musical medium.

So of course the lists focuses on the “SuperStar”. First here is the list from Noisecreep.

10. Mike Shinoda from Linkin Park / Fort Minor

9. Chris Jericho from Fozzy and Professional Wrestling

8. Henry Rollins from Black Flag / Rollins Band (I am adding acting to this)

7. Marilyn Manson

6. Maynard James Keenan from Tool / A Perfect Circle / Puscifer

5. Jared Leto from Thirty Seconds to Mars and acting

4. Dave Grohl from Foo Fighters / Them Crooked Vultures / Nirvana / Scream

3. Corey Taylor from Slipknot / Stone Sour / Author

2. Rob Zombie from Rob Zombie / White Zombie / Directing

1. Nikki Sixx from Motley Crue / Sixx: A.M. + Radio DJ, Book Author and Photographer

What about the artists that are not superstars?

The artists below are doing an unbelievable job or have done an unbelievable job to remain a double threat in the music business.

1. Claudio Sanchez from Coheed and Cambra / Prized Fighter Inferno + Comic / Book Author

2. Adam Dutkiewicz from Killswitch Engage / Times of Grace + Producing

3. Digital Summer (the whole band) – They hold down normal day jobs and they are also a successful modern rock band.

4. Randy Blythe from Lamb of God + successful photographer

5. Robb Flynn from Machine Head + successful blogger

6. John Sykes from Whitesnake / Blue Murder / Solo Artist / Thin Lizzy tribute

7. Joe Satriani – Solo Artist / Chickenfoot / guitar teacher

8. Slash from Guns N Roses / Slash’s Snakepit / Velvet Revolver / Solo Artist + Motion Pictures

9. Doug Aldrich at one stage was playing guitar for Whitesnake and Dio at the same time. Also involved with Burning Rain.

10. David Draiman from Disturbed / Device + Producer

11. Protest The Hero (the band) – successful fan funded band and campaigners.

12. Kevin Churko – Successful Producer / Songwriter and Studio Owner

Original Noisecreep Article: http://noisecreep.com/best-double-threat-rockers/

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A to Z of Making It, Music, My Stories

The World Of Prog And Metal Will Be Changed Forever By The End Of October.

The world of Progressive Metal and Heavy Metal will be changed forever by the end of October. It wont be my mammoth sales or by charting in the top 10. That is old school. It will be years later, that the greatness of Trivium and Protest The Hero will be hailed.

We live in a blockbuster world and these two releases “Volition” from Protest The Hero and “Vengeance Falls” from Trivium are two such blockbusters.

The two songs from Protest The Hero released so far are killer. They have that WOW factor. The first one “Clarity” I have already spoken about in my 40 word review.

The second one, “DrumHead Trail” has got this Maiden gallop vibe I am hearing. The drumming on the whole album is by Chris Adler from Lamb Of God.

You can really hear that metal edge that Adler brings to the table, especially around the double kick sections of the first two songs. It is also super progressive. What an excellent job. To be honest I really thought that Dream Theater would be entering territory like this with their self-titled release on at least one song.

Protest The Hero deliver insanity like prog in 5 minutes. I really can’t wait for the fan funded version to hit my mailbox. Hearing the two songs so far from Protest The Hero, it sure looks like a huge stamp for Prog as well.

I’ll tell you one thing, it’s not mainstream and it’s never going to be embraced by everybody, however Protest The Hero have created a niche.

Plus there is still Trivium’s new one to come, which sounds like it will be a huge stamp for Metal.

From what I have heard, I have no issues out laying the money.

“No Way To Heal” is the new song doing the rounds. It follows on nicely from “Brave This Storm” and “Strife.”

“I’m running on empty / I’m chasing a dead dream / I’m all out of time / Clutching the will, only to feel / No Way to Heal!!!”

Trivium working with Dave Draiman was the best thing to have happened to them. Next in line, they should work with Kevin Churko.

Also, for any young kid that is getting into metal and progressive music for the first time, these two releases are perfect introductions. For the hardcore fans, these two releases will satisfy. For the casual metal fan, they will bite at these two new releases.

Life is long and artists need to have perserverance for that delayed gratification.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Hellyeah – Stand Or Walk Away

This song is so underrated. It’s got that Kashmir groove and even though the band is called Hellyeah, the song would not be out of place on a Mudvayne album.

Stand Or Walk Away is not one of those tracks you listen to passively. Your whole body becomes involved. The head nods, the foot starts to tap and your fingers start to lay down the beat. There is heaps of stuff happening in the track. There is a sense of classic rock familiarity that intrigues you and it is modern at the same time.

It’s dark yet uplifting and at position number nine it is best track from the 2010 album Stampede. With all the negative reviews around the overall album, it is very easy to miss a great song.

The Diary Of A Madman influenced acoustic intro kicks it off and then the Led Zeppelin Kashmir groove kicks in. Any song that is a derivative work of two classic songs that came before it, deserves attention.

I was told that life is beautiful
Well I’m not looking through those eyes
Wished upon a star and watch it fall away
Well that’s just one more thing that couldn’t be forever

Growing up I wasn’t told that life is beautiful. My father was quick to remind me that life is hard. He is an honest realistic man. He didn’t sugar coat things. So as I got older and I started to see what my father was taking about come to fruition it wasn’t much of a shock or a letdown to me as it was to some of my friends, who had parents that raised them with unrealistic ideals. There is a difference between providing realistic guidance and providing false guidance.

Don’t know if I should live or die
Should I stand or walk away

This is the reason why this song makes a connection with me. It is those two sentences. This world that we live in forces you to measure your worth in gold and status. It forces you to betray the honest ideals you grew up with to attain both. Then that moment comes were I needed to press the reset switch and start again.

I’m full of scars but I’m not made of stone
And my hearts exposed, my transparent life of terror

Our life is mistake riddled. That is the only way that we can really learn. You don’t appreciate the value of money until you hit rock bottom and have lost it all. You don’t appreciate the value of life, until you are laying in a hospital bed, broken and bruised.

Did I throw it away because of my ways?

If you are asking the question, then you know the answer to it.

The band Hellyeah is sort of like an enigma. Chad Gray is a great vocalist. His voice is unique and original. That is why the Mudvayne tag is hard to shake. Much in the same way that Device is seen as an extension of Disturbed due to David Draiman’s uniqueness, I am pretty sure that the fans see it same way between Mudvayne and Hellyeah. For me, it is all about the songs. If the songs are there to make a connection with me, then I am tuned in.

The Stampede album is nothing special. I only have this one song on my iPod from it. When I heard that Hellyeah was a goer, I thought to myself, geez, this band is going to have to live up to a lot of expectations, with the fusing of Mudvayne, Pantera and Nothingface. Those expectations to me is still the Achilles heel of the band.

It will be interesting to see what kind of magic, Kevin Churko brings to the next album. Kevin Churko to me is the definition of a rock star. He has the same traction as the musicians he works with. I can honestly say that I will purchase an album of music just because Kevin Churko produced it. I seriously believe that Churko will get a better crafted album from them.

One last thing, when the future generations write the history of metal guitarists, talented players like Greg Tribbet will be forgotten. But they shouldn’t be. Tribbet is a sum of his influences. He can be progressive (Mudvayne’s 2nd album is the piece d resistance in progressive riffage), he can be heavy, he can be the guitar hero and he can be soulful, bluesy and even countrish. He is very underrated and a great talent.

So since we are in the single music era, go and stream the crap out of this song. It will be worth your time.

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A to Z of Making It, Copyright, Music, My Stories

Persistence, Timing, Diversification and playing to your core audience

I am reading the recent issue of Guitar World and I come across a question where Mick Jones from Foreigner is asked how it was to work with Mutt Lange? For those that don’t know Mutt Lange produced the Foreigner 4 album in 1981.

Mutt had really wanted to do our second album [1978’s Double Vision], I believe. But he didn’t seem quite ready at the time. So we did the next one [1979’s Head Games] with Roy Thomas Baker.

So Lange goes away and he proves himself to Foreigner. He takes on AC/DC and produces Highway to Hell in 1979 (their American breakthrough album) and Back in Black in 1980 (their first with Brian Johnson and their biggest album in regards to sales to date). He also produced For Those About To Rock We Salute You in 1981.

He didn’t just give up. In between the period between 1977 and 1981, apart from AC/DC, he also produced albums for artists like City Boy, Clover, Supercharge, The Boomtown Rats, The Rumour, Savoy Brown, Michael Stanley Band, Outlaws, Deaf School, The Records and Broken Home. He is paying his dues, getting the stats on his side, just so that he can work with a band that he wants to work with.

… then Mutt was kind of knocking on the door again. I must say, he was quite enthusiastic.

Then he gets the gig to do Foreigner4 which came out in 1981. Persistence. Paying your dues. Credentials. Hard work. Timing. They all play important parts in the recipe for success.

Mutt’s persistence to hard work, made him turn over a lot of records as a producer. A lot of those records made a large impression with the public.
Mutt’s timing was off when he first approached Foreigner in 1978. It wasn’t off in 1981. This time around he also had the credentials to back himself. For a producer, your credentials are the works that you produced, for an artist, your credentials is the music that you make.

He was the first producer I worked with who really challenged me. He was not only very insightful with the songs and in helping to bring them to fruition but he was also really great at achieving sounds.

The real rock stars hated to get challenged. The “songs are their children” is a common cliché that so many of them would say. Mutt Lange didn’t give a shit about that. He wanted perfection. He wanted greatness. He wanted to be involved in something that would last forever.

He was just unbelievably dedicated to the process…to the point where I think we kept Def Leppard waiting six or nine months because Mutt was still working with us on 4.

Def Leppard waited for him. Why? They knew. They knew that this guy was special. They knew he was the person that would be able to capture their pop leanings and merge them with their rock and blues influences. All of that pales, compared to what they really needed. Def Leppard needed a song writing partner. Look at the history that they created.

Def Leppard – High ‘N’ Dry, 1981
Def Leppard – Pyromania, 1983
Def Leppard – Hysteria, 1987
Def Leppard – Adrenalize, 1992

Mutt really set a standard with Def Leppard. I called it the layers standard. Others call it the over dubs or over producing standard. Others call it multi-tracking. The fans loved it. They wanted the big vocals, the arena rock chorus’s layered in harmonies. Once Hysteria exploded every other band released albums in the same layered style. Suddenly every hard rock band was doing the Bon Jovi and Def Leppard thing. Kiss went all pop metal with Crazy Nights and Hot In The Shade. Whitesnake did it with Slip Of The Tongue. However, there was one band that was doing things their own way. That one band is called Guns N Roses. I digress.

Once you become successful, it doesnt mean you stop. Mutt Lange didn’t. He kept on going.

Song writing for other artists became a new income stream for him from the eighties onwards. As an artist, if all you do is just write music and perform it live, you are limiting yourself to that income stream. However, if you write songs for other artist, you have an additional income stream. If you produce for up and coming bands, sharing your expertise and knowledge, then you have another income stream. If you are a guitar player, become a guitar teacher on time off from recording and touring. That is another income stream. Suddenly, you have a years’ worth of work. Yes it is hard work. It was never meant to be easy.

Look at the following list of people that keep on working hard;

Jordan Rudess from Dream Theater. He plays keyboards in Dream Theater, he is a solo musician, he is an instructor and he is an app developer.

Claudio Sanchez from Coheed and Cambria. He is the founder, singer, guitarist and main songwriter for Coheed and Cambria. He also has a side project called Prize Fighter Inferno. He has written novels and comics. He appears at Comic Conventions. He has just signed a production agreement for The Amory Wars story to be turned into a movie or movies. He is also an app game developer.

Corey Taylor is another. The recent House of Gold and Bones releases by Stone Sour have seen that concept story turned into a graphic novel and comic book, as well as a production deal to turn it into a movie. Apart from Stone Sour, Corey still tours with Slipknot. He is also a novelist.

Nikki Sixx is the leader of Motley Crue. He does Sixx A.M as another band. He does photography and his work is being exhibited on line. He has penned two autobiographies (The Dirt and The Heroin Diaries), as well as a picture book/biography for This is Gonna Hurt. He uses social media to build connections with fans. Finally, he is overseeing the long overdue Motley Crue movie. There is also the SixxSense “radio” gig and a range of other outlets like clothing and accessories.

Phil X is currently fill in guitarist for Bon Jovi. He is a session musician. He is a fill in guitarist .He is a solo artist. He is a band member. He is a guitar teacher. Five different income streams. He endorses different product lines of gear.

Kevin Churko is a producer, sound engineer, masterer, mixer and a songwriter. While his production credits involve the hard rock and metal genre, I bet a lot of people didn’t know that he was involved with Britney Spears when he started off. Yep that is right. In 2000 he was the Digital Editing and Programming guru on Britney’s Oops!… I Did It Again album. He had that same job title for The Corrs, Shania Twain and Celine Dion albums that followed between 2000 and 2003.

From 2003 onwards, he then started getting appointments as an Engineer and a mixer. He had those titles for Shania Twain and Ozzy Osbourne albums.

Then from 2006 and onwards he started getting producing appointments.

Churko built up a credentialed name for himself between 1999 and 2006. Since then he has done I Don’t Wanna Stop, Black Rain and Scream by Ozzy Osbourne. Apart from being the Producer, he was also the Engineer, the Mixer and Composer.

He has filled the same role for In This Moment, Hinder, Beggars and Thieves, Emerson Drive, Five Finger Death Punch, Otherwise, Kobra and The Lotus and Rob Zombie.

The point in all of this. Success in music is not just about writing a song and watching it sell. You need to earn your success. You need to pay your dues. You need to live and experience life. You need to be patient. You need to persevere. The bottom line; don’t quit.

And remember: still play to your core audience. That is what all of the above artists are doing. They are keeping their core audience satisfied.

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Music

The Secret Weapon Behind Five Finger Death Punch

Producers and Engineers are the unsung heroes behind the greatest albums.

The unsung hero for Five Finger Death Punch, is Kevin Churko.  Five Finger Death Punch, have used Churko on War Is The Answer and American Capitalist.  Now they are using him again on The Wrong Side of Heaven and the Righteous Side of Hell, Volume 1 and 2 releases.

If you see any photos of him, you would think he is Rob Zombie’s long-lost twin.

Apart from Five Finger Death Punch, Churko has been Ozzy’s go to producer and co-writer for Black Rain and Scream, along with the remixes on the Blizzard of Ozz and Diary of a Madman albums.

In This Moment is another band that have used Churko.  The best In This Moment albums  like The Dream, A Star Cross Wasteland and Blood had Churko as Producer.  For Blood, Churko was also a contributor as the band was down to a three-piece.  He helped them get the songs out.

I even look for Churko projects that I haven’t heard before, so that I can check out the band.

One thing is certain, when Five Finger Death Punch and Kevin Churko get together, expect magic to happen.  Really looking forward to the new pair of releases.

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