Tag Archives: Avenged Sevenfold

A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit, Unsung Heroes

The Money Business

As bad as the RIAA makes out the piracy epidemic sound like the end of the world, is piracy really taking away from sales of recorded music.

I have been looking at some metal sales recently.

All up, from June 18, 2014 to July 2, 2014 in total there have been 289,810 hard rock/metal sales. It total that is a retail gross taking close to 3 million dollars. Not a bad take for two weeks.

Mastodon’s “Once More ‘Round The Sun” makes up 12% of that total. And that is their label “Reprise” only entry. Eleven Seven Music had two entries with “Hellyeah” and “Nothing More” and those sales in total came to 6% of the total.

Warner Bros along with “Linkin Park” take up 50% of those sales. And this fits right in with the “Blockbuster” strategy of Anita Elberse that has proven that a very very small percentage of artists make up the majority of the sales.

Warner Bros also have Avenged Sevenfold and Gemini Syndrome on their roster, with Avenged Sevenfold having moved 490,000 units of “Hail To The King” in the US and Gemini Syndrome having moved 22,000 units of their “Lux” album in the US since their release dates.

Yep, that Avenged Sevenfold release in actual sales has generated close to $5 million for Warner Bros. And of course, let’s not forget the streaming income, radio plays income and so on.

There is a few takeaways from this.

There is still a lot of money in hard rock and heavy metal music.

Aggregate sales of 300,000 over two weeks, equates to 7.8 million sales in the U.S alone for 52 weeks, with a gross retail sales value of $78 million. And of course, let’s not forget the streaming income, radio plays income and so on.

The issue is that the sales are spread over a lot of releases.

And it’s good to see labels like “Artery”, “Fearless”, “Prosthetic” and many other independent ones flooding the market with releases. It’s good to see a lot of bands self releasing and recording sales. And you still have the regulars like “The Pretty Reckless”, “Five Finger Death Punch”, “Chevelle” and “Volbeat” still moving units.

And yes, the recording business still generates a lot of money. It’s just a shame that every band is held captive to the creative accounting of the record labels, especially the larger ones. It’s also a shame that every band is configured with band agreements that take into account payments to managers, accountants, lawyers and the band members themselves. Heaven forbid if a band member leaves. Then the money business starts to get messy.

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A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

So Do You Want To Know What Being In A Band Is Really Like?

Do You Want To Know What Being In A Band Was Really Like?

It was a lifestyle of round ’em up from whatever place or establishment they were in, go on the road, and see what happens. In between trips they will write songs, try em out live, and then go and record the tracks that worked the best in a live setting. Some people got rich in the process and the others get rich from the lifestyle.

“Highway Star” from Deep Purple was written in 1971 during the day while the band was travelling to a gig and performed that same night. In 1972, it was the lead off track on the excellent “Machine Head” album.

Towards the end of the seventies, artists ceased doing it this way.

Why?

Because of the “Blockbuster” record label business model.

In the music business, the Blockbuster Business Model refers to a method of spending large amounts of money on recording and marketing, with the hope that the music will become a blockbuster, generating high returns. If a band had some traction, then they were perfect candidates for the “Blockbuster Record”. Plus it also helped that before the Soundscan era, the record labels found a loophole in the certification process that was based on distribution numbers instead of sales numbers.

That is why bands started to spend 12 months in a studio. That is why albums started to cost millions.

The record labels knew what they were doing. Spend millions recording it, then print up a million copies of it and you have a platinum record to give to the band.

It as an accepted fact that there are a low amount of blockbusters each year. And it those blockbusters that prop up the rest.

Let’s look at last year. The blockbuster albums for the rock and metal genre’s could be broken down to the following releases;

Five Finger Death Punch
Avenged Sevenfold
Volbeat
Thirty Seconds To Mars
Black Sabbath
A Day To Remember
Bring Me The Horizon
Skillet
Black Veil Brides
Bullet for My Valentine
Killswitch Engage
Stone Sour
Trivium
Dream Theater
Coheed and Cambria

But what are the songs that people are cranking. If you go to Spotify and check the top ten songs for each band, you will see that following;

Five Finger Death Punch have no song from “The Wrong Side Of Heaven” albums in the Top 10, however they have the sales on the board.

Avenged Sevenfold are streaming stars with “Hail To The King”, “Shepherd Of Fire”, “This Is War” and “Doin Time” leading the charge. They are also selling stars.

Volbeat are super streaming stars. “Lola Montez”, “Cape Of Our Hero”, “Pearl Hart” and “The Nameless One” are leading the way. And the album is still selling, 12 months after it was released.

Thirty Seconds To Mars are also streaming stars. “Up In The Air” and “City Of Angels” are the stars from the new album, with “Do Or Die” slowly rising as a serious challenger. And after the Oscars, the album got a new lease of life in the sales department.

Black Sabbath have “Loner”, “God Is Dead” and “End Of The Beginning” as the songs that people decided are worthy of their attention. The album also had a three-month run in the sales department.

A Day To Remember have no real star songs to remember from their “Common Courtesy” album but they do have the sales.

Bring Me The Horizon have their whole album in the Spotify Top 10 and man, the streaming numbers are good. “Can You Feel My Heart” has 7.2 million streams, “Sleepwalking” has 7.5 million streams. Plus they have the sales.

Skillet has nothing from “Rise” in the Top 10 songs for Spotify, however their album is still selling.

Black Veil Brides have “In The End” leading the charge for them and also had a good run in the sales department.

Bullet for My Valentine have “Tears Don’t Fall (Part 2)”, “Breaking Point”, “Riot” and “Temper Temper” leading the way.

Killswitch Engage have “In Due Time” leading the charge with four of other songs also in the Top 10.

Stone Sour have “Do Me A Favour” leading the charge from the 2013, House Of Gold and Bones release.

Trivium have “Strife” leading the way.

Dream Theater have “The Enemy Inside” with 800,000 streams but it’s pretty clear that compared to the other bands, Dream Theater fans purchased the album and are listening to it that way.

Coheed and Cambria really pushed the sale deluxe editions of the “The Afterman” releases to their fans and it paid off for them very handsomely. Which is probably why they have no songs in the Top 10 for their Spotify account. It’s because we, the fans have the mp3’s due to the way Coheed and Cambria packaged it.

So do you want to know what being in a band is really like now?

It is a lifestyle of writing and releasing songs, connecting with fans and being as human as possible. Some people will make money in the process, some people will walkaway and complain that piracy is killing everything and then others will still get rich from the lifestyle. Then when the great song turns into great songs, the band will hit the road.

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What Happened to The Guitar Riff?

The mighty Guitar is still in the forefront of all the main hard rock and metal music. Regardless of what music style came and regardless what technological new medium came to kill it off, (like the Eighties midi craze), the mighty guitar has fought its way back time and time again.

Like a true champion it rises up from the canvas. That sound through glass tubes and cones made from paper. What can beat it?

To quote Dark Helmet, “Absolutely Nothing”.

Try as the trend setters might to eliminate distortion, the power chord and it’s many different versions remain unique. The human feel of a guitar is the essential element that makes a song unique and intimate enough to form a connection with a listener. You don’t see people growing up wanting to be clarinet and flute players.

It is an integral part of culture, both past and present. Think of Jimi Hendrix burning one or Pete Townsend smashing one or Randy Rhoads playing that immortal polka dot guitar or Eddie Van Halen’s Frankenstein guitar.

Think of all of the album covers that featured a guitar;

Dire Straits – “Brothers In Arms”
Stryper – “To Hell With The Devil”
Def Leppard – “On Through The Night”
AC/DC – Take your pick of the many classic album covers that involve Angus and his trusty Gibson SG.
The Cult – “Sonic Temple”
Van Halen – “Women And Children First”
Bruce Springsteen – “Born To Run”
Jeff Beck – “Guitar Shop”
MSG – “Built To Destroy”
Boston – The self titled debut and “Dont Look Back” covers are iconic.

At the moment, the number 1 hits around the world are “The Monster” by Eminem/Rihanna, “Timber” by Pitbull/Keisha and Happy by Pharrell Williams. Not a lot of guitar in those songs and if there is guitar, it is in the background, relegated to a support act.

It is not the main instrument in popular culture anymore.

The guitar is disappearing from popular culture.

So what happened.

So what happened to that riff that connects. The one that we can play air guitar to.

Commercial sensibilities are trumping artistic sensibilities.

Rock and Metal bands are churning out songs. Good songs. Great choruses. But no definitive riff. We hum the melodies, we tap the groove, but we don’t do the der, der, derr on the riff. For those who don’t know what the “der, der der” is, it is “Smoke On The Water” from Deep Purple.

Avenged Sevenfold came close with the “Hail To The King” album. Pissed off a lot of people in the process. They called them copycats. But they had the balls to create a classic rock album. And Classic Rock albums are created from influences.

Machine Head nailed it with “Be Still and Know” and “Unto The Locust”. But because of their niche, popular culture would never even know about it. Too ignorant to care.

Maybe it is the downtuning. Maybe it is the speed. Maybe it is the focus on the melody to be catchy.

One thing is certain, there are no riff driven songs, with a great hook doing 100,000,000 streams on Spotify. All of those numbers belong to Imagine Dragons, Avici, Daft Punk and a whole host of EDM artist and pop artists that have songs written by Max Martin.

And one last thing, for all the doubters that Spotify is hurting artists.

Check out this story.

Yep an independent artist that uses Tunecore as its digital distributor has earned from September 2010 to November 2013, $334,636 for over 57 million plays. It’s easy money earned by people listening to his music on a consistent basis. It’s that simple. It’s that pure. We create music so people can listen to it. First and foremost. And Spotify along with YouTube are here, telling the creators which songs are being listened too.

Isn’t that a great thing.

But hey, Spotify doesn’t pay artists said the old guard. Bullshit I say.

Spotify pays. It pays well. It is the record labels that don’t filter it down to the artists. It is the same old argument like before of Record labels not paying artists.

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A to Z of Making It, Music, My Stories, Piracy

Then And Now: Changes In Music

THEN
Music was all about achieving LIBERATION.

NOW
Music is all about the tyranny of MONEY.

THEN
Money served a purpose and it was a by-product of music

NOW
Money is the primary marker of status and success.

THEN
Music greats led the way in breaking down barriers and enhancing culture

NOW
We inhabit the world that The Beatles, Rolling Stones, Deep Purple, Jim Hendrix, Black Sabbath, Pink Floyd, Led Zeppelin, Rush, Free, Bad Company, Van Halen, Thin Lizzy, Aerosmith, Doobie Brothers, Electric Light Orchestra, Kiss, Metallica, Motley Crue, Bon Jovi and AC/DC created.

THEN
We lied about what we earned.

NOW
We still lie about what we earn as the ability to make money is seen as a primary marker of acceptance. The shame of failing financially is so great that a number of people every year commit suicide because of it.

THEN
Bands/Artists needed to be busy to make it or stay relevant.

NOW
Bands/Artists still need to be busy to make it or stay relevant. Look at George Lynch and the amount of releases since 2008. Look at Mark Tremonti or Myles Kennedy and their involvement in various projects. Avenged Sevenfold are out on the road promoting the “Hail To The King” album, working on the “Deathbat” game and an anniversary re-issue for “Waking The Fallen”.

THEN
The challenge was getting your music heard

NOW
The challenge is still about getting heard.

THEN
No one toured South and Central America.

NOW
Touring dollars are in South and Central America. If you are an established band and are not touring South/Central America, then you are leaving money on the table. M Shadows from Avenged Sevenfold summed it up nicely in a recent Loudwire interview.

THEN
Platinum selling bands/artists were told that they owed the label millions. Check out Van Halen’s story during the Van Halen II era. “We went platinum. We toured for a year, we came back, and Warner Bros. told us that we owed them $2 million,” said drummer Alex Van Halen. “And on top of that, we owed them another record,” added guitarist Eddie Van Halen. “It was the end of the year. We had three weeks to deliver another record…then boom, we went straight out on tour again. The first record took about a week, seven days to do. The second record took about three weeks.”

NOW
Platinum selling bands/artists are still told that they owe the label millions.

THEN
Bands/Artists covered songs as a career choice and made them unique. They made those cover songs their own. Van Halen did it with “You Really Got Me” and again with “You’re No Good”, which Linda Ronstadt also covered.

NOW
Bands/Artists do cover songs as a tribute to their influence.

THEN
Bands/Artists borrowed heavily from other artists and styles without the fear of being sued. It was a cultural thing. Led Zeppelin comes to mind immediately. Jake Holmes played “Dazed and Confused” at a show in 1967 when he was opening up for The Yardbirds who had Jimmy Page on guitar. “Stairway To Heaven” had its whole intro lifted from a song called “Taurus” by Spirit. Again Led Zeppelin opened for Spirit once upon a time. In both cases, the artists didn’t sue.

NOW
Borrow anything, expect a lawsuit. Kudos to Avenged Sevenfold for having the balls to do so. They borrowed heavily and in turn they created an album that works brilliant live. And that is what it is all about. In addition it is one of the best metal sellers for 2013 and it is still selling in 2014.

THEN
The Record Labels didn’t know what would succeed or what would fail. Look at Metallica. “Kill Em All” was independently financed. Look at Motely Crue. “Too Fast For Love” was independently financed. Look at Twisted Sister. “Under The Blade” came out on a small independent label. “You Can’t Stop Rock N Roll” came out on Atlantic UK. The US arm didn’t want to touch the band. It was after the imported version of “You Can’t Stop Rock N Roll” started selling like hot cakes that Atlantic US became interested.

NOW
The Record Labels still don’t know what would succeed or what would fail. Five Finger Death Punch is a big seller in the world of metal and hard rock. Their first album was financed by themselves and issued on a small subsidiary label. Volbeat was a supergroup of Death/Extreme metal bands signed to a small sub label of a larger independent label.

THEN
Music was a risk business.

NOW
Music is still a risk business.

THEN
Labels invested in a lot of projects because they didn’t know what would connect.

NOW
Labels invest in fewer projects and blame piracy because they still don’t know what will connect.

THEN
Metal and rock labels signed the act first and then they figured out how to market them and sell them.

NOW
Labels sign an act based on how they decide to market them.

THEN
Recording was expensive.

NOW
Recording is cheap.

THEN
Distribution was expensive and controlled by gatekeepers.

NOW
Distribution is cheap.

THEN
Marketing was all about radio and record shops.

NOW
It is about Spotify, YouTube, social media and virality.

THEN
Labels had executive boards/owners that were music fans.

NOW
Labels have executive boards that are actual business executives with the exception of a few.

THEN
Universality is the key to success.

NOW
We have endless niches.

THEN
The release of music was controlled.

NOW
We have plenty. We are overloaded.

THEN
The song would sell the act.

NOW
The marketing hype sells the act with the exception of a few.

THEN
Rock music was liberating the masses.

NOW
It is known as Classic rock to the masses.

THEN
Acts wanted to lead. They challenged the paradigm.

NOW
No one wants to lead.

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A to Z of Making It, Music, My Stories

M. Shadows and The Sales Of Music Today vs The Magical Eighties

In a recent Loudwire interview, M. Shadows mentioned some viewpoints on the current state of the music business.

One of the big comparisons that every artist or media personality makes today, is the status of sales right now vs sales more than 30 years ago. And everyone today, especially artists or media personalities, always say that the Eighties was so much better. It is a bold claim to make, especially when the Eighties have been known as the era that record labels ripped off artists.

In a way, the magical Eighties was easier for an artist as “a lot of the work around them” just happened like magic. All the artist needed to do was create songs, record them in a studio the label selected, then go on tour that someone else organised. Fast forward to 2014, the artist is across all aspects of their career and they need to make the decision. Things just don’t magically happen anymore. The artist is aware and they make these things happen.

In relation to sales, let’s look at Metallica and Megadeth compared to Avenged Sevenfold.

FIRST ALBUM

Metallica released “Kill Em All” in 1983. It wasn’t until 1989 (yep six years after) that the album was certified GOLD for sales in the U.S. So much for the argument bandied about in 2014, that sales from the Eighties are better. After six months, Metallica was back in the studio recording the follow up.

Of course, on the back of the Black album juggernaut, by 1999, “Kill Em All” was certified 3 x Platinum, 16 years after it’s release. Yes, 16 years later.

Megadeth released “Killing Is My Business (And Business Is Good) in 1985 and still to this day it hasn’t been certified anything. So by default this album hasn’t passed 500,000 sales in the U.S.

Avenged Sevenfold released “Sounding The Seventh Trumpet” in 2001 and like Megadeth’s debut, it still hasn’t passed the 500,000 Gold barrier.

So if you compare the first album release of each band, all of them failed to achieve GOLD status within the first two years.

But, but…. sales of the eighties are awesome compared to today. How can bands today survive? Rubbish is what I say.

SECOND ALBUM

Metallica released “Ride The Lightning” in 1984. It wasn’t until 1987 that the album was certified GOLD in the U.S, three years after it’s release. In 2012, twenty-eight years after it’s release, the album was certified 6 x platinum.

Megadeth released “Peace Sells.. But Who’s Buying” and it was certified GOLD in 1988, two years after it’s release. By 1992, the album was certified Platinum for 1 million sales in the U.S.

Avenged Sevenfold released “Waking The Fallen” in 2003. In 2009, it was certified GOLD for sales in the U.S., six years after it’s release and with the new anniversary edition coming out, expect these sales to increase even more.

So who is the winner for the second album sales. Megadeth reached GOLD in two years, Metallica in three years and Avenged Sevenfold in six years. Still, is the Eighties so much better. Both Megadeth and Metallica went back into the studio nine months later to record follow ups, while Avenged Sevenfold had a longer run before entering the studio.

Who really knows what level of sales, “Waking The Fallen” will be at in 2031. Who really knows, the amount of streams or YouTube views the album would reach by 2031?

THIRD ALBUM

Metallica released “Master Of Puppets” in 1986 and it was certified GOLD for sales in the U.S in the same year. In 2003, 17 years after it’s release it was certified 6 x platinum. The digital mp3 of the song “Master of Puppets” has also passed the 500,000 barrier. Again, massive sales numbers did not come right away. It took time and a lot of great music.

Megadeth released “So Far, So Good, So What” in 1988 and it was certified GOLD in 1990, again two years after it’s release. By 1998, 10 years after, it was certified Platinum. Again, massive sales did not come right away. It took time.

Avenged Sevenfold released “City Of Evil” in June 2005 and six months later it was certified GOLD for sales in the U.S. Eventually the album would pass the 1 million sales barrier in 2009 four years after it’s release. In addition, the song “Bat Country” also being certified GOLD in Digital sales.

So after three albums each, which band reached GOLD the quickest? Metallica and Avenged Sevenfold both reached 500,000 sales for their third album, within six months.

But…. Bands had way more sales in the Eighties than today…. The answer is NO, they didn’t.

Sales for Megadeth and Metallica got a lot better after the Black album and the Countdown To Extinction albums. Those albums converted alot of fence sitters into fans who then went and purchased the back catalogues.

In reality, sales of music really haven’t dried up. The fact that “Master Of Puppets” has moved six million units since it’s release should not be taken into account right now. Who knows how much “City Of Evil would have moved by 2022?

People still purchase music, so it is not harder for bands like Avenged Sevenfold, Bullet For My Valentine or Five Finger Death Punch to sell millions like the artists from the magical Seventies, Eighties and Nineties.

All they need is an album that will unite the fragmented metal genres in existence today.

What is harder is getting the great music heard from the rest of the noise that internet distribution has allowed. I am a believer that all great music will rise above. It might take years for some artists or it could be instant for others.

I am sure by 2030, young bands starting up will be saying that there will no band at that point in time that will be able to sell millions of albums or have their songs streamed 100,000,000 times or have YouTube views in the trillions.

However like the artist of today, they are as successful or if not more than those bands from the “glory” years.

As M.Shadows mention in the interview, don’t be worried following the sales metric as a sign of success. Focus on writing good songs and delivering live.

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Music

Avenged Sevenfold and Five Finger Death Punch at the Big Top

I wrote this post on Wednesday morning, however I didn’t post it as I was in a rush to get to work and then once work was over I had to rush over to the Richie Sambora show. Then I spent Thursday morning writing up the Richie Sambora post and after posting that, I was off to work and then after work I was off to see Mrs Browns Boys at WIN Entertainment Centre. So here I am, three days after the event, back to this post.

I attended the Five Finger Death Punch and Avenged Sevenfold Sidewave on Tuesday, 25 February at the Big Top in Luna Park. It was my first time seeing them both live so I didn’t know what to expect.

Did I mention that Asking Alexandria opened up?

Yep, they opened up and regardless of how much Revolver Mag creams their pants over them and cross promotes them in corporate sponsorship deals, the bottom line is this; They still need a lot of work. I caught the last three songs of their set and it didn’t make me want to go out and buy them. The best releases the band has done are the cover songs.

I caught up with an old school friend at the show who came one out to watch Avenged Sevenfold. I asked him if he had heard any music from Five Finger Death Punch and he told me that he hasn’t. Half way through the set, he yelled in my ear that he will be downloading their collection when he gets home tonight.

So on to the mighty Five Finger Death Punch. They started with “Under and Over It”. A great selection for an opener and a surprise one. “Burn It Down” came next and to me, the song just didn’t really work in a live setting. “Hard to See” and the show was back on the road.

“Lift Me Up” actually lifted the Big Top. It was anthemic all the way and what a great live song it is. “The Ultimate Sin” vocal melody was sung word for word and the crowd chanted chorus drowned out the band.

“Burn MF” didn’t really do much for me on the recording, however as a live song and the way Ivan Moody gets the crowd involved in the chant, it works brilliantly. This song was the biggest surprise on the night.

Another big surprise was Chris Kael. He looks like a cross between Kerry King and Zakk Wylde and what a performer he is, backing up on clean tone vocals and deep guttural vocals. Definitely a great choice for the FFDP band.

“Coming Down” actually kept the energy levels up for a mid tempo song and the band finished off with “Never Enough” and “The Bleeding”. As a live band, Five Finger Death Punch nail it. It’s no wonder that when they hit a city, sales of their albums increase the next day.

One thing about Five Finger Death Punch that a lot of people don’t understand is that they are sort of like a supergroup of independent bands. Each musician in the band has paid their dues in other bands. Some of those bands had small record deals, some of them played on large tours and some of them just played the club scene. So when you see Ivan Moody, Zoltan Bathory, Jeremy Spencer, Jason Hook and Chris Kael on stage, you are seeing a group of talented musicians who have over 50 years combined in the music business.

On a side note, it looks like Ivan Moody got into some trouble on his Qantas flight from Brisbane to Sydney due to being an intoxicated unruly passenger and assaulting a stewardess. With his past alcohol struggles well documented in his lyrics and interviews, the latest occurrence is just another chapter in this saga. As a fan of the band, let’s hope that the other band members don’t over-react to this, because Ivan Moody is the key ingredient as to why the band resonates and connects with the audience. Changing him will be the death of Five Finger Death Punch.

Avenged Sevenfold and Five Finger Death Punch along with Machine Head, Protest The Hero and Shinedown are currently providing the music for the soundtrack of my life. It is the familiarity of the songs and the energy that familiarity brings that provides the connection. I have this drive home playlist that is littered with A7X and FFDP songs.

So up next was Avenged Sevenfold, with their Machine Head inspired curtain logo opening up to the “Shepherd Of Fire” stage set. Some people in the audience wore Machine Head tops and they were getting heckled for it. It was all in good taste and everyone was having a laugh about it.

It is safe to say that “Shepherd Of Fire” and “Hail To The King” are great live songs. The best of the night along with “Lift Me Up” from Five Finger Death Punch. So regardless of what people call those songs or from what bands A7X and Five Finger Death Punch borrowed from in creating them. They are undeniable in a live setting. And didn’t we resonate and connect with them.

As is the norm, “Shepherd of Fire” opened up the sing along. It’s all about roots. A great song to kick off a concert with a sing along chorus.

“Critical Acclaim” from the 2007 self-titled album followed. It’s a hard song to pull off in the live setting, especially when you are playing a song that has “The Rev” on vocals via a backing tape.

“Beast and the Harlot” from the “City of Evil” album came next. The “City of Evil” album was the one that resonated with me and it was the album that got me into Avenged Sevenfold. I loved that whole Dream Theater meets “A Night At The Opera” approach.

Then it was back to the sing along with “Hail To The King”. I was actually singing “Sign Of The Cross” from Maiden throughout it as a test. “Eternal Rest” from the “Waking The Fallen” album came next and it hasn’t been played live since 2009. Personally, I would have loved to hear “Second Heartbeat” instead.

Then it came to the Nightmare vs City Of Evil part of the set. “Buried Alive” from the “Nightmare” album kicked it off, followed by “Seize the Day” from the “City of Evil” album.

Then the song “Nightmare” was played, followed by “Burn It Down” from the “City of Evil” album. It was also the first time they have played “Burn It Down” live since 2008.

The songs from the “Nightmare” album worked really good in the live setting. It gave me a new appreciation for those songs, as I saw that album as a very confused album and missing some direction.

A little Guitar Solo by Synester Gates introduced “Afterlife” from the 2007 self-titled album , that has that unbelievable shred solo that Synester made it to look completely effortless.

The main set finished off with “Almost Easy” from the 2007 self-titled album.

The Encore kicked off with “Unholy Confessions” from the “Waking the Fallen” album and finished with The Rev masterpiece “A Little Piece of Heaven” from the 2007 self-titled album.

In the same way that all the great bands had a definitive guitar player, Synester Gates is up there from the current trend. He worked that fretboard all night, sweeping up and down it, tapping it, pulling off and hammering on fast legato style leads on it and then doing some machine gun picking on it. This was a TRUE guitar hero.

And memories came back of practicing in my room, honing and refining my skills, hoping that one day, I will get a band together and have people appreciate what I do. It was never about riches. It was about the art of creating and connecting. I look at my kids and if I mention the words “Guitar Hero”, they think of the game. They fail to realise the hard work that goes into the practice.

It was entertaining and I got my money’s worth.

Compared to the Richie Sambora concert, Richie wins hands down. Sambora didn’t play it safe, taking us into improvised jams and sing alongs. Metal bands are not renowned for doing that. They are too scared in case they lose the audience.

What are the chances of metal bands playing it safe? Metal music is known for its rebellion and you have two of the big metal bands today, playing it safe in a live setting.

On a bad note, the $32 parking was a dead set rip off, especially when other venue parking stations charge between $12 and $16 dollars.

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A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Chaos + Disruption = The Music Business

It’s a chaotic and disruptive time in the music business and with chaos comes opportunity.

On one side you have COPYRIGHT. And that can be broken down into a lot of other little chaotic categories like infringement, the length of copyright terms, copyright monopolies, the lack of works entering the public domain and so on.

The public domain is culture. Keith Richards once said, ‘you can’t copyright the blues.’

Culture is built and expanded by sharing stories and building on the works of others. Led Zeppelin, The Beatles, The Rolling Stones and all of the sixties greats like Hendrix, Clapton and Beck used this concept. They built off the blues.

However copyright law and its real purpose got hijacked by corporations and everything changed. Instead of culture being built up in the works that the public creates and shares, the public is now faced with copyright corporations locking away works that should be in the public domain by now. These works that should be in the public domain do not benefit the original creators in any way, however they are beneficial for the few copyright monopoly gatekeepers.

For culture to thrive once again, it is important to respect the public domain.

Then on another side of the music business you have the RIAA who continually push lies out into the world, so that technology companies can do something to protect crap business models. Did you know that the global music industry sent it’s 100 million takedown notice to Google, to remove search links to certain sites. It looks like the RIAA doesn’t get it.

So if a person types in “free mp3” in Google Search what should Google return?

Sites that have free mp3’s or sites that the RIAA want Google to point to when that term is typed in. Maybe when that person types in free mp3, they want a free mp3 and have no interest in paying.

Then you have the ISP’s on another side that are caught up in the middle of all this as they offer the service that provides internet access to users. According to the RIAA and the record labels, the ISP’s allow “copyright infringement” to happen, therefore, they need to do something about it to help out the music industry. In Australia, this is heavily disputed, however in other parts of the world gradual response schemes are in place.

Then you have the technology companies trying to offer low cost services to fans of music. However, low cost to a fan means high costs to the RIAA and the record labels in licensing fees. This is before the new service is even allowed to trade. If the new service starts to trade without licensing in place, expect them to be litigated into submission.

Have you noticed that artists have not been mentioned anywhere as yet. That is how far the music business has come, where the actual music is only a small part of it, however it should be the major part of it. For the business to thrive, you need great music.

I was looking back to some of the releases in 2013 that I liked. Two of my favourites are “Protest The Hero” and “Coheed and Cambria”.

“Protest The Hero” and “Coheed and Cambria” are working to the “Keep your fan base close” mantra. Both of the bands moved from major labels into a DIY independent mindset, realising that their fans are king.

Exceptional fan service is the key driving force behind a bands success. I expect “Coheed and Cambria” will get a lot more fans purchasing the next super deluxe package for the new album because they did such a great job with “The Afterman” releases.

“Protest The Hero” on the other hand have fallen into the fan funded conundrum where the perks always arrive later than expected for international fans. I live in Australia and I am still waiting for the perks to arrive. The band have been clear with their information, advising that it will take 6 to 8 weeks.

It’s good old business 101, “treat your customers right and they’ll stay with you forever”.

Then you have bands like Five Finger Death Punch, Avenged Sevenfold, Dream Theater, Stone Sour, Killswitch Engage, Trivium, Volbeat, Alter Bridge and TesserAct that have label deals.

Should those bands go independent like Protest The Hero or Coheed and Cambria. It all depends on a person’s definition of success and hard work. Going independent means that you need to build a team around you like any business start-up.

What are the benefits of going independent?

The lesson is simple. Selling your artistic freedom and independence as a “success” strategy can bring lucrative rewards. But it’s not always the best move for your career, as you are also selling off important data to the record label. The record label doesn’t want to know your fans or connect with them. They want you to do it, so that the label can make money of that relationship and then pay you a percentage of it.

Coheed and Cambria moved over 100,000 units of their deluxe “Afterman” editions. At $60 (I think it was $68, however I will use $60 for the example) an edition, that comes to $6 million in revenue. If the band was on the label model, what percentage would the band see from that $6 million.

The music market/business is filled with acts trying to make it. It is going to take a huge effort to stand out amongst the rest. Music is a lifer game. It is a slow and steady approach that builds careers.

Artists should be looking at development. With each song release, artists should never be afraid to try things out. Even try out new technologies that make it very easy for their fans to interact with them and their music. In a company, this is called research and development. Investing in your career is never a mistake.

The artists have the power to make the record labels redundant, purely to be used as a distribution arm if needed, however with the rise of streaming technologies, even this arm can be in danger of disappearing. Bands like Coheed and Cambria, Protest The Hero and Digital Summer have seen the recorded business side of things and have decided, hey we can do it better. That’s what great businesses are made of.

So in all of this chaos, who will rise and who will fall? Time will tell, however if you compare music to technology, you will see only a select few rise to the top. Smartphones and tablets is all Apple and Samsung. Amazon has online shopping cornered. Google is the king of search. Spotify will win the streaming war. Facebook rules social media. iTunes rules the mp3 and app market. Will the same fate happen in the music business?

2019 Crystal ball predictions;

Coheed and Cambria – will get bigger and bigger. Their style is unique, so expect them to keep to that style, sort of like how AC/DC releases music in the same style or Iron Maiden.

Protest The Hero – proved to themselves that they still matter. Will get bigger and more crazier. The future of progressive metal.

Machine Head – will still be bigger then what they are. Robb Flynn understands the internet and understands the change that is coming. He will make sure that Machine Head rides the wave all the way to the shoreline, while Adam Duce circles in the undercurrent, ready to litigate the band into submission.

TesseracT – will become the next Pink Floyd.

Digital Summer – are one of the hardest working rock bands around like Twisted Sister and Dream Theater. They will get bigger as they are lifers.

Avenged Sevenfold – will become the new Metallica.

Five Finger Death Punch – I have a feeling that they will break up after one more album.

Shinedown – will be bigger than what Aerosmith ever was.

Volbeat – will remain relevant in their niche genre.

Metallica – will still be relevant in the same way the Seventies act remained relevant.

Dream Theater – will still tour and do a lot of side projects, however they will be replaced by TesseracT and Protest The Hero.

Black Veil Brides – will take over the void left by Motley Crue and Guns N Roses.

Trivium – will deliver an astounding progressive technical metal album.

Killswitch Engage – will remain relevant in their niche genre.

Alter Bridge – The world needs Led Zeppelin to continue. Expect Alter Bridge to fill this void. They have one of the best vocalists of the modern era in Myles Kennedy. Marc Tremonti is a prolific writer. Call his Creed project, “The Yardbirds” and Alter Bridge as “Led Zeppelin.”

Bullet For My Valentine – will deliver their own version of “Master Of Puppets” and “The Blackening”.

Lets see how it pans out.

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Music, My Stories

A Day In The Life of Sevendust, Soundwave and AJ Maddah

I purchased tickets to watch Sevendust open up for Creed as part of their Australian Tour back in March 2002. ONE week before the tour started, Sevendust pulled out due to “undisclosed unforeseen circumstances.” In their place was a band called “Crash Palace”. I was like WHO. I didn’t purchase tickets to watch Creed and Crash Palace. I purchased tickets to watch Sevendust only.

As a Sevendust fan I was disappointed. A week after they announced the “undisclosed unforeseen circumstances” press release, drummer Morgan Rose said that the reason why the band pulled out was that John Connolly’s grandmother passed away and he needed to be there. Also Clint Lowery married his long-time girlfriend and needed to spend more time with her.

In March 2004, Sevendust toured Australia as headliners with support from Sunk Loto and Full Scale. At that time I wasn’t financially viable and I didn’t end up going to the shows.

In May 2006, Sevendust cancelled a planned UK/European tour due to a “lack of tour support”.

In March, 2008, Sevendust toured Australia again.

Then Sevendust where on schedule to appear with Avenged Sevenfold. I didn’t mind Avenged Sevenfold, however I purchased tickets based on Sevendust appearing. Then in July, two weeks before the Australian tour commences, they issued the following message;

“Unfortunately we will not be making the trip to Australia this time with A7X. We will be making plans to come back soon. So sorry for any inconvenience and look forward to our next tour there.”

In 2010, Sevendust pulled the plug on their European tour earlier than scheduled for “circumstances beyond their control” .

In 2011, Sevendust made the trip to Australia, playing Soundwave and they also did a few Sidewave Shows as well.

In November 2013, Sevendust dropped off the “From Death To Destiny Tour” with Asking Alexandria, All That Remains, Emmure and For Today several dates earlier due to a “personal family matter.”

Now we have this issue of the Soundwave cancellation. The way the parties tell it is that the band asked for assistance with additional costs and if Soundwave/AJ Maddah didn’t agree to the request, Sevendust still had a Plan B to get to Australia. However, the rejection from Soundwave/AJ Maddah was a swift denial of their request for additional assistance and a cancellation of their Soundwave spot.

Okay, as a fan it is disappointing when a band you like and purchase tickets to go and watch, don’t end up showing up. Based on the above, Sevendust has built up a healthy trend of cancelling tours. The Australian tour cancellations are always hard to swallow as they happen a week or two before the shows are meant to start while some of the other tours have been cancelled mid-way.

It’s very easy to get caught up on the cancellations and forget the amount of shows that Sevendust play each year. Go to Google and type in “setlist.fm Sevendust”.

In 2013, Sevendust played 116 shows.

For comparison sake, Bon Jovi played 106 shows. Five Finger Death Punch played 78 shows. Coheed and Cambria played 97 shows. Shinedown played 103 shows. Volbeat played 131 shows. Avenged Sevenfold who had the most successful album of 2013 in the metal genre played only 49 shows.

The only band to eclipse Sevendust in the “Road Warrior” title of the year is Volbeat.

2012 was a lean concert year for Sevendust, playing only 19 shows.

In 2011, Sevendust played 120 shows.

To compare again, Bon Jovi played 65 shows. Five Finger Death Punch played 46 shows. Coheed and Cambria played 44 shows. Shinedown didn’t play any shows in 2011, however in 2010 they played 101 shows and in 2012 they played 128 shows. Volbeat played 97 shows. Avenged Sevenfold played 120 shows and shared the honours with Sevendust in the “Road Warrior” title of the year.

2010 saw Sevendust play 69 shows.

So what does the above tell you about Sevendust. They are bloody hard workers, who put in a lot of miles to perform to their audience. Of course it is disappointing that they have had to withdraw from a few Australian tours, however they are in the music business. With any business, why should anyone do something at a loss or if they can’t make any money from it. The only crime from Sevendust is not being transparent enough. We live in an information society and the fans wanted the information straight from the band.

As the war of Twitter words escalated, the story started to become clearer however that was all too late. The band has the attention of their fans via Facebook and other social media outlets. They should use that notice board to communicate with them in a proper personal way, not in the PR way of “unforeseen circumstances beyond our control”.

For any band to tour Australia it is a costly exercise. With our declining dollar, it will make it even more costly. I remember the nineties and the early two thousands. Not a lot of metal bands toured Australia when our dollar was worth 50 cents US. It wasn’t worth it.

AJ Maddah calls Sevendust pissweak for cancelling on him on three occasions. So what about the 314 shows the band has played since 2010. Three Australian tour cancellations vs 314 shows. I don’t call that pissweak.

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Classic Songs to Be Discovered, Music, My Stories

The Best Metal and Rock Top 10 for 2013

Well the year is almost over and it is time to look back at the albums that connected and hit the mark for 2013. Anyone who has been a constant visitor to this blog will notice that I have spoken about these albums in previous posts in more detail.

1. Protest The Hero – Volition

Disclaimer; I was one of those fans that contributed to this album, so the competition for the best album of 2013 wasn’t even close. Protest The Hero wins hands down. They delivered an album for the fans. It has everything that a condensed progressive technical metal album should have. Plus it has Chris Adler on drums. In 2011, “Scurrilous” was number seven on my list.

If you want the detailed breakdown, here it is;

This album also shows how the mainstream media is out of touch. Despite all the hype around Metallica, Avenged Sevenfold, Dream Theater, Korn and Black Sabbath, the biggest release of the year belongs to Protest The Hero.

And deservedly so.

They connected with their audience via Indiegogo. They have cut through all the internet noise without the need of major label. In the age of information overload, Protest The Hero relied on their audience and their music to get their message through.

2. Avenged Sevenfold – Hail To The King

Call this album what you will, however no one can take away the fact that it is a damn good listen. Having those nods to the past and building on those influences is what music is all about. In twenty years time, this album will be revered and copied, because that is how music is made.

3. Five Finger Death Punch – The Wrong Side Of Heaven And The Righteous Side Of Hell Vol 1

Part 1 is a killer classic metal album with arena melodic rock chorus. Watch You Bleed, Lift Me Up, The Wrong Side Of Heaven, Anywhere But Here are all rock sing a longs.

4. Killswitch Engage – Disarm The Descent

Jesse Leach is back and man can he write a catchy chorus. Each song goes through so many vocal emotions, it’s one heck of a roller coaster. The Times Of Grace project brought Jesse back into the metal world. “The Hymn Of A Broken Man” was one great album and it was in my top 10 list for that year.

In 2009, I also had the self titled Killswitch Engage album at number five in my top 10 list.

5. TesserAcT – Altered State

This band is really branching out from the Djent constraints by embracing atmospheric style song writing. The math metal is still there and the vocals bring it all home. I have always said, TesseracT will be seen as the new Pink Floyd by a whole new generation. In 2011, TesseracT came in ninth position with the album “One”. I was pleasently surprised to see this one pop in Robb Flynn’s top 10 list.

6. Trivium – Vengeance Falls

Trivium have always had the balls to make decisions. Working with Dave Draiman is one of them. Seriously i cant see an issue with how the vocal melodies are phrased or delivered by Heafy. I really like this album. The music is top-notch and the songs are of high quality. In 2011, Trivium came in tenth position with the album “In Waves”.

7. Coheed and Cambria – The Afterman – Descension

Another band that is employing data to connect with fans. They have been on the road since January and released two slabs of music within 3 months. This album doesn’t have Domino The Destitute, but it has Sentry The Defiant plus others.

8. Five Finger Death Punch – The Wrong Side Of Heaven And The Righteous Side Of Hell Vol 2

A Day In My Life. Man that chorus just hooks me in. Put to the side the cliché rhyming from Moody and just focus on the musical melodies and you will be hooked as well. It’s been played on repeat on my iPhone on my way to work and on my way home.

“American Capitalist” was fifth in my 2011 list and “War Is The Answer” was 2nd in 2009, just behind “Black Clouds and Silver Linings” from Dream Theater.

9. Volbeat – Outlaw Gentlemen and Shady Ladies

I was a fan of this band before they broke through in the U.S. It was the “Rock The Rebel/Metal The Devil” album from 2007 that made me a fan. I was really looking forward to this release and the band didn’t disappoint. It has all of their trademarks with a dash of country and hillbilly thrown into the mix.

10. Alter Bridge – Fortress

Mark Tremonti is one hell of a guitar player and most importantly a hell of a songwriter. Teaming up with Myles Kennedy has been a godsend. Alter Bridge get better with each album and they rarely fail to disappoint.

Notable Mentions

Audrey Horne – Youngblood

If you don’t know this band, you should. I swear every genre of music and time period associated with music is heard on this album. Give this band the attention they deserve. Their whole catalogue is on Spotify so there is no excuse to not check them out. Any band that is from Norway and with a black metal post deserves to be heard in a hard rock context.

Mutiny Within – Synchronicity

The only thing holding this band back is what their definition of success is and Chris Clancy. He is so hung up on fighting for the old system and how it used to be, he is failing to see opportunities in front of him.

Hearts And Hands – My Own Machine

A great pop metal or pop rock album. Hearts and Hands started off as a side project for Chelsea Grin vocalist Alex Koehler. However since he departed after their 2012 self titled EP, the band has undergone a significant transformation and their sound has shifted away from breakdowns and screams to effected guitars, acoustics and great songs.

Love and Death – Between Here and The Lost

A hundred times better than the new Korn album. They even sound like Korn on some of the songs. Brian Head Welch is a star and this album proves it.

Sound Of Contact – Dimensionaut

Progressive Rock and a voice that sounds very similar to Phil Collins. Plus any album that has a concept attached to it, always gets my attention. Its plot follows an alienated, unnamed human who is tired of humanity and embraces his fate as a traveler of dimensions, time and galaxies. Throughout the story, the dimensionaut constructs his escape from reality, realizing new experiences and encountering love in the process.

Faith Circus – Turn Up The Band

If this band had the same attention as Avenged Sevenfold, critics would come out and comment how each song sounds like a rip off from every successful glam rock and blues rock album made in the Eighties. Music is derivative and Faith Circus deliver. It is a great listen from start to finish. Another band from Norway that deserves your attention.

Final Notable Mentions

Due to my kids overdosing on the music I placed on their iPods certain classic rock albums have come back into my life.

Twisted Sister – You Cant Stop Rock N Roll
Twisted Sister – Stay Hungry
Kiss – Lick It Up
Kiss – Asylum
Kiss – Destroyer
Deep Purple – Machine Head
Bon Jovi – Slippery When Wet
Survivor – Eye Of The Tiger
Europe – The Final Countdown

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A to Z of Making It, Music, My Stories, Piracy

Does a band have customers or fans? Read on metal heads and find out.

A customer is a person who purchases goods or services from another. A fan is an ardent admirer of a pop star, film actor, football team, etc.

So how can a band turn fans into satisfied customers that keep on coming back, again and again?

You ask any artist what kind of fan/customer they want and I guarantee you they will say statements like the following;
Fans who are loyal
Fans who spread the word
Fans who spend money on record music, concerts and merchandise
Fans who spend money on concert tickets
Fans who spend money on merchandise
Fans who interact with the band

So if artists want fans then the artists need to do more than just satisfying them. They need to bring the WOW factor to everything they do.

A lot of artists and their representatives come up with loads of dazzling ideas and packages however they are still rooted in the old record label business models.

For example;

Dream Theater has been pushing the same Super Deluxe packages since “Black Clouds and Silver Linings”. The packages have more or less been in the same format, same items and for the same price.

Avenged Sevenfold did a similar package for the “Hail To The King” album.

Five Finger Death Punch didn’t.

Trivium had album and merchandise specials happening.

Coheed and Cambria focused on the Deluxe packages.

Protest The Hero focused on their Indiegogo campaigners and the perks involved with that campaign.

What would have happened if the bands “under promised and over delivered”?

Imagine the service Roadrunner and Dream Theater would have done by giving the fans that purchased the Super Deluxe packages, a site to download the mp3’s when they found out the album leaked on the internet.

Protest The Hero did exactly that. As soon as the band found out about the leak on torrent sites, they went into action. I guess it helps to know who your fans are and to have that data handy.

Customer satisfaction is artists delivering on promises, like releasing a product when they say they are going to release it. Cough Cough, Live at Luna Park DVD.

Artists are doing exactly as they said they would and fans/customers are satisfied.

Imagine if the customers get something more than they expect, like more options, early delivery, a special download site when the album leaks, additional perks attached to the orders, access to demo’s or ideas that didn’t get developed further – I would expect the artist to end up with a very loyal and more than satisfied customer base, that can propel them into the next level of success.

It’s a simply idea. When we get a service that we don’t expect, rather than a service that we do expect the payoff can be enormous.

However under promising is not just about throwing in extras and doing things faster.

If the album is being released on Thursday 13 December, make the mp3 download available a week earlier to the fans that purchased the Super Deluxe package. “Great news, we wanted you to have the music as soon as possible. Click on the below link to download an mp3 rip of the album. No extra charge.”

It’s simple, all bands need to do is change their promise and watch satisfied customers become devoted customers. What do you think Lady Gaga and Kate Perry where doing with their “leaks” and then bringing the album release date forward. They were employing the under promise over deliver business model.

Every artist needs to be looking at making their fans become customers.

“Our audience are fans first and customers second. We really try not to annoy them.”
The above quote is from Stefan Mennerich, Bayern Munich Director of New Media, Media Rights & IT.

A soccer/football club is no different to a band or an artist. The devotion is there.

“You have to think about what the consumers want and tailor the experience to their unique interests. And the experience is also very different depending on the platform the consumer is using.”
The above quote is from Ken Fuchs, Head of Entertainment, Sports and Games at Yahoo!

This is how the record labels tailor the experience.

PRODUCT A is coming out on DATE XXXX.
IT COSTS $$$$.
PRE-ORDER it now at iTunes, Best Buy, Amazon.

Wow, what an experience for the fan.

Imagine if the above experience was tweaked.

BAND A is releasing a PRODUCT A in three weeks’ time.
GO to YOUTUBE now and watch a recording of BAND A performing the songs live in the studio. That same recording is available to be downloaded as an AVI file and an MP3 rip via BitTorrent.

BAND A is releasing a PRODUCT A in two weeks’ time.
Go to YOUTUBE now and watch the latest video clip.

MP3 downloads are available for the Super Deluxe Package orders RIGHT NOW. That’s right, this is 2 weeks before the actual release date.

BAND A is releasing a PRODUCT A in two weeks’ time.
We have a special MP3 deal from our website. For $5 you get an mp3 rip of the album, regardless of your geographical location. This is a two week sale before the official release date.

One week before the release date, the album is available for STREAMING at YouTube, Spotify, iTunes Radio and Pandora.

The sad thing is no band with major label backing would do the above because for some insane reason they still believe that the charts matter.

DREAM THEATER LIVE AT LUNA PARK DVD IS #1. THE NEW DVD FROM THE GRAMMY-NOMINATED BAND IS CURRENTLY ATOP THE SOUNDSCAN DVD CHART.

See what I mean.

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