A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories, Unsung Heroes

So Do You Want To Know What Being In A Band Is Really Like?

Do You Want To Know What Being In A Band Was Really Like?

It was a lifestyle of round ’em up from whatever place or establishment they were in, go on the road, and see what happens. In between trips they will write songs, try em out live, and then go and record the tracks that worked the best in a live setting. Some people got rich in the process and the others get rich from the lifestyle.

“Highway Star” from Deep Purple was written in 1971 during the day while the band was travelling to a gig and performed that same night. In 1972, it was the lead off track on the excellent “Machine Head” album.

Towards the end of the seventies, artists ceased doing it this way.

Why?

Because of the “Blockbuster” record label business model.

In the music business, the Blockbuster Business Model refers to a method of spending large amounts of money on recording and marketing, with the hope that the music will become a blockbuster, generating high returns. If a band had some traction, then they were perfect candidates for the “Blockbuster Record”. Plus it also helped that before the Soundscan era, the record labels found a loophole in the certification process that was based on distribution numbers instead of sales numbers.

That is why bands started to spend 12 months in a studio. That is why albums started to cost millions.

The record labels knew what they were doing. Spend millions recording it, then print up a million copies of it and you have a platinum record to give to the band.

It as an accepted fact that there are a low amount of blockbusters each year. And it those blockbusters that prop up the rest.

Let’s look at last year. The blockbuster albums for the rock and metal genre’s could be broken down to the following releases;

Five Finger Death Punch
Avenged Sevenfold
Volbeat
Thirty Seconds To Mars
Black Sabbath
A Day To Remember
Bring Me The Horizon
Skillet
Black Veil Brides
Bullet for My Valentine
Killswitch Engage
Stone Sour
Trivium
Dream Theater
Coheed and Cambria

But what are the songs that people are cranking. If you go to Spotify and check the top ten songs for each band, you will see that following;

Five Finger Death Punch have no song from “The Wrong Side Of Heaven” albums in the Top 10, however they have the sales on the board.

Avenged Sevenfold are streaming stars with “Hail To The King”, “Shepherd Of Fire”, “This Is War” and “Doin Time” leading the charge. They are also selling stars.

Volbeat are super streaming stars. “Lola Montez”, “Cape Of Our Hero”, “Pearl Hart” and “The Nameless One” are leading the way. And the album is still selling, 12 months after it was released.

Thirty Seconds To Mars are also streaming stars. “Up In The Air” and “City Of Angels” are the stars from the new album, with “Do Or Die” slowly rising as a serious challenger. And after the Oscars, the album got a new lease of life in the sales department.

Black Sabbath have “Loner”, “God Is Dead” and “End Of The Beginning” as the songs that people decided are worthy of their attention. The album also had a three-month run in the sales department.

A Day To Remember have no real star songs to remember from their “Common Courtesy” album but they do have the sales.

Bring Me The Horizon have their whole album in the Spotify Top 10 and man, the streaming numbers are good. “Can You Feel My Heart” has 7.2 million streams, “Sleepwalking” has 7.5 million streams. Plus they have the sales.

Skillet has nothing from “Rise” in the Top 10 songs for Spotify, however their album is still selling.

Black Veil Brides have “In The End” leading the charge for them and also had a good run in the sales department.

Bullet for My Valentine have “Tears Don’t Fall (Part 2)”, “Breaking Point”, “Riot” and “Temper Temper” leading the way.

Killswitch Engage have “In Due Time” leading the charge with four of other songs also in the Top 10.

Stone Sour have “Do Me A Favour” leading the charge from the 2013, House Of Gold and Bones release.

Trivium have “Strife” leading the way.

Dream Theater have “The Enemy Inside” with 800,000 streams but it’s pretty clear that compared to the other bands, Dream Theater fans purchased the album and are listening to it that way.

Coheed and Cambria really pushed the sale deluxe editions of the “The Afterman” releases to their fans and it paid off for them very handsomely. Which is probably why they have no songs in the Top 10 for their Spotify account. It’s because we, the fans have the mp3’s due to the way Coheed and Cambria packaged it.

So do you want to know what being in a band is really like now?

It is a lifestyle of writing and releasing songs, connecting with fans and being as human as possible. Some people will make money in the process, some people will walkaway and complain that piracy is killing everything and then others will still get rich from the lifestyle. Then when the great song turns into great songs, the band will hit the road.

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A to Z of Making It, Music, My Stories

Spotify – Will Rock and Metal bands reach a 100 million downloads in such a short time frame?

Daft Punk’s track Get Lucky has been streamed 104,233,480 times so far. Spotify generally pays 0.004 a stream to the rights holder. So by doing the math that comes to $416,933.92 in payments from Spotify to the rights holder. How much of this money is distributed is given down to Daft Punk from Columbia Records is unknown. For a song that was released in April, this has proven to be a pretty good earner.

YouTube also shows Get Lucky getting close to 112 million plays. What YouTube will end up paying for that is unknown, as the payout figure is calculated on the type of advertisements shown.

To me, the Spotify and YouTube stats prove that if a song makes a connection with people, people will be going back to the song over and over and over again. As an artist, this is the statistic you want reported to you as you know that people are playing your song or songs.

In relation to sales they come a distant last, however just to make this post complete, Get Lucky has been downloaded over 2.4 million times in the US and over 1 million times in the UK. This means that the song in combined sales (US + UK) has earned roughly $2.4 million (that is based on using the iTunes 0.7 formula).

So if your view of the recording business is that “I WANT TO BE PAID RIGHT NOW” then the sales figure is your brass ring. However, in time the sales figure will die down.

If your view of the recording business is that “I WANT PEOPLE TO PLAY MY SONGS FOREVER and BE PAID FOREVER” then the streaming figure is your brass ring. Streaming has taken the concept of listening to a song a million times at home on your stereo into the digital world.

For all the complaints about streaming payments, an important note to make is that there is NO RELIABLE data from the PRE-NAPSTER era, that suggests that musicians received more money from recorded sales. The good old ADVANCE from the Record Labels always clouded the creative accounting employed by them.

Sound recordings these days are purely for promotion purposes. If you can make money from it, like Daft Punk has, great. In the end, once artists start looking for sales of their recorded music they start to become entrepreneurs. An entrepreneur is an individual who organizes and operates a business, taking on the financial risk to do so. As an entrepreneur you have to offer something which somebody else wants to buy. If you want to make money you need to provide something of value that somebody else wants to pay for.

In relation to radio plays, yes terrestrial radio does pay more, however with the rise of internet connections in all new automobile’s, terrestrial radio is dead. They just don’t know it yet. The world has shifted online and with all things online there is always one winner that comes out on top. Google, Facebook, Amazon, iTunes and Twitter are just some names that come to mind.

So what are the rock/metal numbers like for new music that came out in April 2013.

Bring Me The Horizon is sitting at 3.2 million for the song Shadow Moses.

Paramore is sitting at 7.6 million for the song Still Into You.

Fall Out Boy is sitting at 20.1 million for the song My Songs Know What You Did In The Dark.

Killswitch Engage is sitting at 1.2 million for the song In Due Time.

Volbeat is sitting at 2.63 million for the song Lola Montez.

Device is sitting at 525,000 for the song Vilify.

Rob Zombie is sitting at 347,000 for the song Dead City Radio And The New Gods Of Supertown.

If it is a numbers game, metal and rock has a long way to go to get to the 100 million streams of Get Lucky. One thing is clear, online streaming will not slow down. If you are a DIY artist, you need to play in this field. Streaming is just one cog in the complex machine that the music business has become.

If one of the bands above had that crossover songs, then….

 

For some artists it works really well, for others not so well. In relation to sales, Killswitch Engage, Rob Zombie, Volbeat and Device are still selling physical and digital units as they tour around the U.S. All of the bands have moved over 100,000 units each for their albums released in April.

If you are comparing sales numbers to streaming numbers, the streaming numbers are way more spectacular. In the end, all artists want to be heard. So what are are the artists doing, to give the people a reason to listen to them.  

The live business, the merchandise business and the recorded music sales business are other cogs in the complex machine that the musical business has become. 

One last note, Black Sabbath’s Paranoid has earned close to $44,000 from Spotify. Not bad for a song that was released forty odd years ago. Now who gets that money and how it is distributed amongst the band members is a different story entirely.

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