Tag Archives: Protest The Hero

A to Z of Making It, Copyright, Music, Piracy, Unsung Heroes

The Piracy Debate… Goes On and On and On and On.. But The Hard Work For An Artist Never Goes Away

BitTorrent is a tool. How people decide to use the tool depends on them. Technology has a history of people/society shaping the technology. The BitTorrent protocol was designed to move large amounts of data. So of course, companies like Facebook and Twitter use BitTorrent to send updates to its employees. Then you have other people who use it to download torrents.

To use an analogy, knives are used in the kitchen to great effect. However people also use knives in illegal ways. Should we ban knives because they are also used illegally. According to Robert Steele, one of the bosses at the copyright troll Rightscorp outfit we should.

This is what Robert Steele said;

“BitTorrent’s architecture and features are designed for one reason only – to assist people in avoiding legitimate law enforcement efforts when they illegally consume other people’s intellectual property.”

As TorrentFreak points out, people who use BitTorrent are easy to track down, which is in fact something that Rightscorp is basing its entire business model on.

So why is it that so many people in the industry are so against Pirates.

Studies of Industry Professionals show that the “Sales and Distribution” sector are the ones saying that they’d been most affected by piracy because it is those middlemen who sit behind the scenes, have the largest vested interest in stopping piracy as they don¹t have many other reasons for doing what they do.

Artists just want to create. Money is a byproduct of those creations. All the rest of the enablers are trying to make money of the creation.

P2P research even shows that Piracy helps push the overall industry forward and that downloaders actually spend more on music than non downloaders.

There is a reason why bands are going to South America, even when the number of albums sold in the continent dont equate to the fans who attend shows. Look at all the DVD’s coming out from bands. Dream Theater, Rush, Iron Maiden and Megadeth are four bands that come to mind that have all released DVD’s of concerts in South America. Metallica have covered Mexico.

I was also going through some Billboard BoxScore figures from last week and based on recorded sales, the concert grosses don’t really equate. So in the same way that the RIAA correlates an illegal download to a lost sale, I will say that each fan that buys a ticket to a live show has also illegally downloaded at least ten full albums. (I am being conservative).

Who would have thought that a bill of “Bring Me The Horizon” and “Of Mice & Men” would gross about $70,000 per show. Play 20 of those shows and you have a $1.5 million tour.

Who would have thought that a bill of “The Used”, “Taking Back Sunday”,”Tonight Alive” and “Sleepwave” would also gross about $70,000 per show. See above, do 10 shows and you have a $700,000 gross tour.

Even the mighty “Manowar” still gross $60,000.

A bill of “Asking Alexandria”, “August Burns Red”, “We Came As Romans”, “Crown the Empire” and “Born of Osiris” grosses about $50,000 per show. The albums sales combined from all of the artists wouldn’t even pass 50,000 in the U.S.

“Falling In Reverse” and “Escape The Fate” gross about $30,000 per show.

While a bill that featured “In This Moment”, “Butcher Babies”, “Devour The Day” and “All Hail The Yeti” gross about $19,000 per show which was the same as a bill featuring “Animals As Leaders”, “After the Burial”, “Navene-K” and “Chon” gross about $19,000 per show. Not bad for a progressive djent band.

“Sevendust” are doing a run of shows and they are grossing at least $13,000 per shows Since the start of April 2014 to July 2014, they will play about 54 shows. Do the math on that one. It comes to about $700K in gross.

Indiegogo champions “Protest the Hero” played a small venue and grossed $4,000 per show. If they do a 50 date run like Sevendust, then do the math. It all adds up.

It’s hard work being an artist however if you are in the game because you love it, it makes it easier. If you are in the game to bitch and moan about piracy, then get out of it and join the bankers or the techies.

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A to Z of Making It, Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Chaos + Disruption = The Music Business

It’s a chaotic and disruptive time in the music business and with chaos comes opportunity.

On one side you have COPYRIGHT. And that can be broken down into a lot of other little chaotic categories like infringement, the length of copyright terms, copyright monopolies, the lack of works entering the public domain and so on.

The public domain is culture. Keith Richards once said, ‘you can’t copyright the blues.’

Culture is built and expanded by sharing stories and building on the works of others. Led Zeppelin, The Beatles, The Rolling Stones and all of the sixties greats like Hendrix, Clapton and Beck used this concept. They built off the blues.

However copyright law and its real purpose got hijacked by corporations and everything changed. Instead of culture being built up in the works that the public creates and shares, the public is now faced with copyright corporations locking away works that should be in the public domain by now. These works that should be in the public domain do not benefit the original creators in any way, however they are beneficial for the few copyright monopoly gatekeepers.

For culture to thrive once again, it is important to respect the public domain.

Then on another side of the music business you have the RIAA who continually push lies out into the world, so that technology companies can do something to protect crap business models. Did you know that the global music industry sent it’s 100 million takedown notice to Google, to remove search links to certain sites. It looks like the RIAA doesn’t get it.

So if a person types in “free mp3” in Google Search what should Google return?

Sites that have free mp3’s or sites that the RIAA want Google to point to when that term is typed in. Maybe when that person types in free mp3, they want a free mp3 and have no interest in paying.

Then you have the ISP’s on another side that are caught up in the middle of all this as they offer the service that provides internet access to users. According to the RIAA and the record labels, the ISP’s allow “copyright infringement” to happen, therefore, they need to do something about it to help out the music industry. In Australia, this is heavily disputed, however in other parts of the world gradual response schemes are in place.

Then you have the technology companies trying to offer low cost services to fans of music. However, low cost to a fan means high costs to the RIAA and the record labels in licensing fees. This is before the new service is even allowed to trade. If the new service starts to trade without licensing in place, expect them to be litigated into submission.

Have you noticed that artists have not been mentioned anywhere as yet. That is how far the music business has come, where the actual music is only a small part of it, however it should be the major part of it. For the business to thrive, you need great music.

I was looking back to some of the releases in 2013 that I liked. Two of my favourites are “Protest The Hero” and “Coheed and Cambria”.

“Protest The Hero” and “Coheed and Cambria” are working to the “Keep your fan base close” mantra. Both of the bands moved from major labels into a DIY independent mindset, realising that their fans are king.

Exceptional fan service is the key driving force behind a bands success. I expect “Coheed and Cambria” will get a lot more fans purchasing the next super deluxe package for the new album because they did such a great job with “The Afterman” releases.

“Protest The Hero” on the other hand have fallen into the fan funded conundrum where the perks always arrive later than expected for international fans. I live in Australia and I am still waiting for the perks to arrive. The band have been clear with their information, advising that it will take 6 to 8 weeks.

It’s good old business 101, “treat your customers right and they’ll stay with you forever”.

Then you have bands like Five Finger Death Punch, Avenged Sevenfold, Dream Theater, Stone Sour, Killswitch Engage, Trivium, Volbeat, Alter Bridge and TesserAct that have label deals.

Should those bands go independent like Protest The Hero or Coheed and Cambria. It all depends on a person’s definition of success and hard work. Going independent means that you need to build a team around you like any business start-up.

What are the benefits of going independent?

The lesson is simple. Selling your artistic freedom and independence as a “success” strategy can bring lucrative rewards. But it’s not always the best move for your career, as you are also selling off important data to the record label. The record label doesn’t want to know your fans or connect with them. They want you to do it, so that the label can make money of that relationship and then pay you a percentage of it.

Coheed and Cambria moved over 100,000 units of their deluxe “Afterman” editions. At $60 (I think it was $68, however I will use $60 for the example) an edition, that comes to $6 million in revenue. If the band was on the label model, what percentage would the band see from that $6 million.

The music market/business is filled with acts trying to make it. It is going to take a huge effort to stand out amongst the rest. Music is a lifer game. It is a slow and steady approach that builds careers.

Artists should be looking at development. With each song release, artists should never be afraid to try things out. Even try out new technologies that make it very easy for their fans to interact with them and their music. In a company, this is called research and development. Investing in your career is never a mistake.

The artists have the power to make the record labels redundant, purely to be used as a distribution arm if needed, however with the rise of streaming technologies, even this arm can be in danger of disappearing. Bands like Coheed and Cambria, Protest The Hero and Digital Summer have seen the recorded business side of things and have decided, hey we can do it better. That’s what great businesses are made of.

So in all of this chaos, who will rise and who will fall? Time will tell, however if you compare music to technology, you will see only a select few rise to the top. Smartphones and tablets is all Apple and Samsung. Amazon has online shopping cornered. Google is the king of search. Spotify will win the streaming war. Facebook rules social media. iTunes rules the mp3 and app market. Will the same fate happen in the music business?

2019 Crystal ball predictions;

Coheed and Cambria – will get bigger and bigger. Their style is unique, so expect them to keep to that style, sort of like how AC/DC releases music in the same style or Iron Maiden.

Protest The Hero – proved to themselves that they still matter. Will get bigger and more crazier. The future of progressive metal.

Machine Head – will still be bigger then what they are. Robb Flynn understands the internet and understands the change that is coming. He will make sure that Machine Head rides the wave all the way to the shoreline, while Adam Duce circles in the undercurrent, ready to litigate the band into submission.

TesseracT – will become the next Pink Floyd.

Digital Summer – are one of the hardest working rock bands around like Twisted Sister and Dream Theater. They will get bigger as they are lifers.

Avenged Sevenfold – will become the new Metallica.

Five Finger Death Punch – I have a feeling that they will break up after one more album.

Shinedown – will be bigger than what Aerosmith ever was.

Volbeat – will remain relevant in their niche genre.

Metallica – will still be relevant in the same way the Seventies act remained relevant.

Dream Theater – will still tour and do a lot of side projects, however they will be replaced by TesseracT and Protest The Hero.

Black Veil Brides – will take over the void left by Motley Crue and Guns N Roses.

Trivium – will deliver an astounding progressive technical metal album.

Killswitch Engage – will remain relevant in their niche genre.

Alter Bridge – The world needs Led Zeppelin to continue. Expect Alter Bridge to fill this void. They have one of the best vocalists of the modern era in Myles Kennedy. Marc Tremonti is a prolific writer. Call his Creed project, “The Yardbirds” and Alter Bridge as “Led Zeppelin.”

Bullet For My Valentine – will deliver their own version of “Master Of Puppets” and “The Blackening”.

Lets see how it pans out.

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Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

Semi Obscure Bon Jovi Songs – Part 3

Bon Jovi are consistent ticket sellers, because the Generation X’s want to go. Some want to remember their youth, while others want to contemplate who they once were and who they have come to be and what a long twisted journey it has been to today. Along the way, music has been the soundtrack to many lives. Continuing on from the Semi-Obscure theme, here is the third list of songs from Bon Jovi that fail to get the attention they deserve.

DAMNED

It has a soul like funky blues groove very similar to what Lenny Kravitz was putting out. It is a Richie Sambora and Jon Bon Jovi composition. The theme of the song didn’t resonate with the audience. Jon Bon Jovi was a married man, with children, so when he sings a song about having a secret love for someone, it just didn’t sit right. However, the vocal melody is strong and the music is great, he just needed better words.

“These Days” from 1995 is a very misunderstood album, released in a very confusing time. Hard/Glam rock as we knew it was dead, Grunge was fading and alternative rock was rising, along with a form of industrial rock/metal. Death Metal was at its peak, black metal was rising and thrash as we knew it was more or less non-existent with all the thrash bands delivering commercial sounding albums.

So while a lot of Bon Jovi’s counterparts (the ones that were not broken up) released heavier sounding albums, Bon Jovi went the opposite and released a slower and reflective album, furnished with a few rockers and a lot of ballads. Two things are evident throughout “These Days”.

One is the blues and the other is the Americana style of music made famous by Tom Petty, Bruce Springsteen, Hank Williams and so on.

LOVE IS WAR

It is written by Jon Bon Jovi and Richie Sambora. Of course it sounds like “You Give Love A Bad Name” because Jon tried really hard to create the same vibe and the same kind of hit. Is that a bad thing? Maybe. Maybe Not. Even “Bad Medicine” sounds like “You Give Love A Bad Name”.

“Love Is War” deserved to be officially released. If you haven’t heard it, go to YouTube, the unofficial streaming service. You will find it there. It has just over 29,000 views. The numbers are nothing compared to the “hits”.

Coming into the “New Jersey” writing phase (which at one stage was the “Sons Of Beaches” writing phase), 9 million copies of “Slippery When Wet” were sold, between 1986 and 1988 in the U.S. The pressure was on to repeat “Slippery When Wet”.

I know my silence tears you up inside
You built a fortress for your hurt to hide
You think you’ve won, but it’s a tie
’cause nobody wins a war of pride

It is the stand-off, where it is better to agree than disagree and both sides believe they have come out on top.

I’D DIE FOR YOU

“Slippery When Wet” was a monster of an album. Carrying three dead set classics, it was easy for the other songs to get missed. “I’d Die For You” is written by the Jon Bon Jovi, Richie Sambora and Desmond Child song writing team.

While, “Livin On A Prayer” and “You Give Love A Bad Name” took all the glory from this song writing team, the deeper cuts on side 2 are not to be ignored, especially the fan favourite “I’d Die For You”.

It’s got that Judas Priest “Breaking The Law” guitar line. Did anyone pick up on that? Remember my catch cry, progress is derivative.

Today, people are always telling me to lower my expectations and accept albums that are nowhere near as good as what came before. When something connects with me, it rekindles my faith in music.

The Night Flight Orchestra did that in 2012, with “Internal Affairs”. Protest The Hero did that in 2013 with “Volition”. Evergrey did that in 2011 with “Glorious Collision”. Machine Head did that in 2007 with “The Blackening”. Motley Crue did that in 2008 with “Saints Of Los Angeles”. Dream Theater did that in 2009 with “Black Clouds and Silver Linings” and One Less Reason did that in 2010 with “Faces and Four Letter Words”. Great music that makes you want to live forever, just to see what comes next.

That’s the power of a hit record and there was no bigger hit than “Slippery When Wet” in the Eighties for rock and metal music. Also a “hit” is not something that an a record label rep markets to death so that it can chart for a month or two and is then forgotten. No, a hit record infects the soul, like a virus that can never be treated. It lives with us forever.

As Robb Flynn sang in “Darkness Within”, “Pray to music, build a shrine, worship in these desperate times, fill your heart with every note, cherish it and cast a float.”

That is the power of music and that is the power of “Slippery When Wet”. On YouTube, “I’d Die For You” is a cult hit. The fan’s have taken the song and made their own film clips, lyric videos and so on. Add all the views together and you get close to 2 million views.

Jon Bon Jovi wasn’t married in 1986, when “Slippery When Wet” was released.

I’d die for you
I’d cry for you
I’d do anything
I’d lie for you
You know it’s true
Baby I’d die for you

Is he singing “I’d Die For You” to his future wife?

MY GUITAR LIES BLEEDING IN MY ARMS

Do you wanna know what is the difference between Bon Jovi and the wannabes? The delivery. We had no doubt that Jon Bon Jovi had lived his stories. This is the power of rock and roll. It doesn’t have to be heavy, or fast or bluesy. It can be a slow-moving ballad. It can be a sound. The title is a take on the George Harrison classic, “While My Guitar Gently Weeps”.

You see, when done right, music brings us together. It touches something that can’t be described and that is the essence of life. And others are out there also feeling that same connection. That is why we become fans.

I can’t write a love song the way I feel today
I can’t sing no song of hope, I got nothing to say
Life is feeling kind of strange, since you went away
I sing this song to you wherever you are
As my guitar lies bleeding in my arms

It is a depressing song dealing with a conflicted front man.

“Keep The Faith” was classified as a failure by the critics and the press as it “only” moved 2 million copies. In 1992, thousands of other bands would have moved heaven and earth to have sales of 2 million.

He tried out his “Jambco” record label that also released records from Billy Falcon and Aldo Nova. That venture was also classed a failure. The records from both Billy Falcon and Aldo Nova didn’t really click up the sales either and Jon Bon Jovi played important roles in both of them, as a song writer and as a producer. So hearing this song come out of him in 1995, it resonates.

ONLY LONELY

It is written by Jon Bon Jovi and David Bryan.

This is back to an innocent time when musicians were not so much wannabe fame and money mongers, but musical fanatics. You can hear the New Jersey synth sounds in this. The Bon Jovi VEVO channel has this song at 1,251,542 views. Other channels have lyric videos and their own fan clips, plus live performances.

The bottom line is this; it is a fan favourite. Like “I’d Die For You”, could it be about someone in particular.

“Only lonely — I can’t stop hurting you
Only lonely — but I can’t stop loving you
Only lonely — how much pain does it take”

THE PRICE OF LOVE

It is written by Jon Bon Jovi.

The Jon Bon Jovi of today portrays himself as a winner, whereas in the Eighties and early Nineties era he revealed his inner turmoil and demons and we loved him for it because we identified!

“We live, we learn, we lie
For the price of love
We kiss then say goodbye
For the price of love”

Aint that the truth. It’s like the movie “Groundhog Day”. We relive what love is until we get it right.

WITHOUT LOVE

“Without Love” is written by the Jon Bon Jovi, Richie Sambora and Desmond Child song writing team.

When a person is singing about finding a person that loves them and not being able to keep it, then they would rather be without love.

“I see my life
There’s some things I took for granted
Love’s passed me by
So many second chances
I was afraid
But I won’t be afraid no more”

Fear is the biggest killer of dreams and hopes.

BURNING FOR LOVE

It is written by Jon Bon Jovi and Richie Sambora. When I hear this song, it reminds me of Muse as the progression is very similar to the progressions that Muse employs.

As with all of the earlier stuff, Sambora goes to town during the lead breaks, showcasing his abilities as a melodic shredder. He never went too over the top, always focusing on enhancing the song, instead of enhancing his ego.

RIVER RUNS DRY

It is a Jon Bon Jovi and Desmond Child composition that begins as a derivative version of Led Zeppelin’s “Stairway To Heaven” which was also copied from a certain French band called Tarkus that opened up for Led Zeppelin at one point in time. Remember, progress is derivative.

SAVE A PRAYER

No one knows this song even exist, but they should. It deals with the theme of saving a prayer for when a person needs it. To save a prayer for when a person has gone through some bad moments.

Did you ever feel like you were drowning,
did you ever feel betrayed by a kiss?
Did you ever feel like you needed somebody,
would you feel alone in a world like this?
Did you ever feel like you needed shelter,
did you ever laugh when you wanted to cry?
Did you ever dream about evolution,
don’t you ever feel like your living a lie?

Jon gets the words right and nails it. Who hasn’t felt any of the above emotions and feelings?

Oh, Whoa, too many children grow up blind to the truth.
I say, Oh Oh, Oh, Oh,
say a prayer for me,
I’ll save a prayer for you.

We live in an age where everything is at our fingertips. Don’t take everything that you read as the truth. Investigate and research it. Come up with your own conclusions.

After re-reading all of the above, I noticed that i have subconsciously sequenced the songs into an album format. So I set up a playlist, put on the headphones, kicked back and enjoyed this special Bon Jovi album.

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Classic Songs to Be Discovered, Music, My Stories

The Best Metal and Rock Top 10 for 2013

Well the year is almost over and it is time to look back at the albums that connected and hit the mark for 2013. Anyone who has been a constant visitor to this blog will notice that I have spoken about these albums in previous posts in more detail.

1. Protest The Hero – Volition

Disclaimer; I was one of those fans that contributed to this album, so the competition for the best album of 2013 wasn’t even close. Protest The Hero wins hands down. They delivered an album for the fans. It has everything that a condensed progressive technical metal album should have. Plus it has Chris Adler on drums. In 2011, “Scurrilous” was number seven on my list.

If you want the detailed breakdown, here it is;

This album also shows how the mainstream media is out of touch. Despite all the hype around Metallica, Avenged Sevenfold, Dream Theater, Korn and Black Sabbath, the biggest release of the year belongs to Protest The Hero.

And deservedly so.

They connected with their audience via Indiegogo. They have cut through all the internet noise without the need of major label. In the age of information overload, Protest The Hero relied on their audience and their music to get their message through.

2. Avenged Sevenfold – Hail To The King

Call this album what you will, however no one can take away the fact that it is a damn good listen. Having those nods to the past and building on those influences is what music is all about. In twenty years time, this album will be revered and copied, because that is how music is made.

3. Five Finger Death Punch – The Wrong Side Of Heaven And The Righteous Side Of Hell Vol 1

Part 1 is a killer classic metal album with arena melodic rock chorus. Watch You Bleed, Lift Me Up, The Wrong Side Of Heaven, Anywhere But Here are all rock sing a longs.

4. Killswitch Engage – Disarm The Descent

Jesse Leach is back and man can he write a catchy chorus. Each song goes through so many vocal emotions, it’s one heck of a roller coaster. The Times Of Grace project brought Jesse back into the metal world. “The Hymn Of A Broken Man” was one great album and it was in my top 10 list for that year.

In 2009, I also had the self titled Killswitch Engage album at number five in my top 10 list.

5. TesserAcT – Altered State

This band is really branching out from the Djent constraints by embracing atmospheric style song writing. The math metal is still there and the vocals bring it all home. I have always said, TesseracT will be seen as the new Pink Floyd by a whole new generation. In 2011, TesseracT came in ninth position with the album “One”. I was pleasently surprised to see this one pop in Robb Flynn’s top 10 list.

6. Trivium – Vengeance Falls

Trivium have always had the balls to make decisions. Working with Dave Draiman is one of them. Seriously i cant see an issue with how the vocal melodies are phrased or delivered by Heafy. I really like this album. The music is top-notch and the songs are of high quality. In 2011, Trivium came in tenth position with the album “In Waves”.

7. Coheed and Cambria – The Afterman – Descension

Another band that is employing data to connect with fans. They have been on the road since January and released two slabs of music within 3 months. This album doesn’t have Domino The Destitute, but it has Sentry The Defiant plus others.

8. Five Finger Death Punch – The Wrong Side Of Heaven And The Righteous Side Of Hell Vol 2

A Day In My Life. Man that chorus just hooks me in. Put to the side the cliché rhyming from Moody and just focus on the musical melodies and you will be hooked as well. It’s been played on repeat on my iPhone on my way to work and on my way home.

“American Capitalist” was fifth in my 2011 list and “War Is The Answer” was 2nd in 2009, just behind “Black Clouds and Silver Linings” from Dream Theater.

9. Volbeat – Outlaw Gentlemen and Shady Ladies

I was a fan of this band before they broke through in the U.S. It was the “Rock The Rebel/Metal The Devil” album from 2007 that made me a fan. I was really looking forward to this release and the band didn’t disappoint. It has all of their trademarks with a dash of country and hillbilly thrown into the mix.

10. Alter Bridge – Fortress

Mark Tremonti is one hell of a guitar player and most importantly a hell of a songwriter. Teaming up with Myles Kennedy has been a godsend. Alter Bridge get better with each album and they rarely fail to disappoint.

Notable Mentions

Audrey Horne – Youngblood

If you don’t know this band, you should. I swear every genre of music and time period associated with music is heard on this album. Give this band the attention they deserve. Their whole catalogue is on Spotify so there is no excuse to not check them out. Any band that is from Norway and with a black metal post deserves to be heard in a hard rock context.

Mutiny Within – Synchronicity

The only thing holding this band back is what their definition of success is and Chris Clancy. He is so hung up on fighting for the old system and how it used to be, he is failing to see opportunities in front of him.

Hearts And Hands – My Own Machine

A great pop metal or pop rock album. Hearts and Hands started off as a side project for Chelsea Grin vocalist Alex Koehler. However since he departed after their 2012 self titled EP, the band has undergone a significant transformation and their sound has shifted away from breakdowns and screams to effected guitars, acoustics and great songs.

Love and Death – Between Here and The Lost

A hundred times better than the new Korn album. They even sound like Korn on some of the songs. Brian Head Welch is a star and this album proves it.

Sound Of Contact – Dimensionaut

Progressive Rock and a voice that sounds very similar to Phil Collins. Plus any album that has a concept attached to it, always gets my attention. Its plot follows an alienated, unnamed human who is tired of humanity and embraces his fate as a traveler of dimensions, time and galaxies. Throughout the story, the dimensionaut constructs his escape from reality, realizing new experiences and encountering love in the process.

Faith Circus – Turn Up The Band

If this band had the same attention as Avenged Sevenfold, critics would come out and comment how each song sounds like a rip off from every successful glam rock and blues rock album made in the Eighties. Music is derivative and Faith Circus deliver. It is a great listen from start to finish. Another band from Norway that deserves your attention.

Final Notable Mentions

Due to my kids overdosing on the music I placed on their iPods certain classic rock albums have come back into my life.

Twisted Sister – You Cant Stop Rock N Roll
Twisted Sister – Stay Hungry
Kiss – Lick It Up
Kiss – Asylum
Kiss – Destroyer
Deep Purple – Machine Head
Bon Jovi – Slippery When Wet
Survivor – Eye Of The Tiger
Europe – The Final Countdown

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A to Z of Making It, Music, My Stories, Piracy

Does a band have customers or fans? Read on metal heads and find out.

A customer is a person who purchases goods or services from another. A fan is an ardent admirer of a pop star, film actor, football team, etc.

So how can a band turn fans into satisfied customers that keep on coming back, again and again?

You ask any artist what kind of fan/customer they want and I guarantee you they will say statements like the following;
Fans who are loyal
Fans who spread the word
Fans who spend money on record music, concerts and merchandise
Fans who spend money on concert tickets
Fans who spend money on merchandise
Fans who interact with the band

So if artists want fans then the artists need to do more than just satisfying them. They need to bring the WOW factor to everything they do.

A lot of artists and their representatives come up with loads of dazzling ideas and packages however they are still rooted in the old record label business models.

For example;

Dream Theater has been pushing the same Super Deluxe packages since “Black Clouds and Silver Linings”. The packages have more or less been in the same format, same items and for the same price.

Avenged Sevenfold did a similar package for the “Hail To The King” album.

Five Finger Death Punch didn’t.

Trivium had album and merchandise specials happening.

Coheed and Cambria focused on the Deluxe packages.

Protest The Hero focused on their Indiegogo campaigners and the perks involved with that campaign.

What would have happened if the bands “under promised and over delivered”?

Imagine the service Roadrunner and Dream Theater would have done by giving the fans that purchased the Super Deluxe packages, a site to download the mp3’s when they found out the album leaked on the internet.

Protest The Hero did exactly that. As soon as the band found out about the leak on torrent sites, they went into action. I guess it helps to know who your fans are and to have that data handy.

Customer satisfaction is artists delivering on promises, like releasing a product when they say they are going to release it. Cough Cough, Live at Luna Park DVD.

Artists are doing exactly as they said they would and fans/customers are satisfied.

Imagine if the customers get something more than they expect, like more options, early delivery, a special download site when the album leaks, additional perks attached to the orders, access to demo’s or ideas that didn’t get developed further – I would expect the artist to end up with a very loyal and more than satisfied customer base, that can propel them into the next level of success.

It’s a simply idea. When we get a service that we don’t expect, rather than a service that we do expect the payoff can be enormous.

However under promising is not just about throwing in extras and doing things faster.

If the album is being released on Thursday 13 December, make the mp3 download available a week earlier to the fans that purchased the Super Deluxe package. “Great news, we wanted you to have the music as soon as possible. Click on the below link to download an mp3 rip of the album. No extra charge.”

It’s simple, all bands need to do is change their promise and watch satisfied customers become devoted customers. What do you think Lady Gaga and Kate Perry where doing with their “leaks” and then bringing the album release date forward. They were employing the under promise over deliver business model.

Every artist needs to be looking at making their fans become customers.

“Our audience are fans first and customers second. We really try not to annoy them.”
The above quote is from Stefan Mennerich, Bayern Munich Director of New Media, Media Rights & IT.

A soccer/football club is no different to a band or an artist. The devotion is there.

“You have to think about what the consumers want and tailor the experience to their unique interests. And the experience is also very different depending on the platform the consumer is using.”
The above quote is from Ken Fuchs, Head of Entertainment, Sports and Games at Yahoo!

This is how the record labels tailor the experience.

PRODUCT A is coming out on DATE XXXX.
IT COSTS $$$$.
PRE-ORDER it now at iTunes, Best Buy, Amazon.

Wow, what an experience for the fan.

Imagine if the above experience was tweaked.

BAND A is releasing a PRODUCT A in three weeks’ time.
GO to YOUTUBE now and watch a recording of BAND A performing the songs live in the studio. That same recording is available to be downloaded as an AVI file and an MP3 rip via BitTorrent.

BAND A is releasing a PRODUCT A in two weeks’ time.
Go to YOUTUBE now and watch the latest video clip.

MP3 downloads are available for the Super Deluxe Package orders RIGHT NOW. That’s right, this is 2 weeks before the actual release date.

BAND A is releasing a PRODUCT A in two weeks’ time.
We have a special MP3 deal from our website. For $5 you get an mp3 rip of the album, regardless of your geographical location. This is a two week sale before the official release date.

One week before the release date, the album is available for STREAMING at YouTube, Spotify, iTunes Radio and Pandora.

The sad thing is no band with major label backing would do the above because for some insane reason they still believe that the charts matter.

DREAM THEATER LIVE AT LUNA PARK DVD IS #1. THE NEW DVD FROM THE GRAMMY-NOMINATED BAND IS CURRENTLY ATOP THE SOUNDSCAN DVD CHART.

See what I mean.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What a great idea? Give the fan a choice. Lessons from Dream Theater, Trivium, Shinedown, Protest The Hero, Coheed and Cambria

Does anyone in the music business know what works or doesn’t work when it comes to marketing a band?

For some reason, a lot of the parties involved still believe in a scorched earth marketing policy. That is where the said artist is promoted everywhere and on everything.

Will a corporate deal with a large newspaper or an online news site for an exclusive pre-album release stream help an act’s career in the long run?

Dream Theater went along this route for the “The Enemy Inside” launch, the “Along For The Ride” launch and the pre-album stream.

Three corporate deals that put money in the hands of the record label however what did it do for the band?

If you followed the band, you would have seen the comments on Facebook that when the launches happened, people in other countries couldn’t access the stream and frustration turned to anger. Of course within 24 hours the problem was fixed, however fans waited 24 hours. In the era of the World Wide Web. Geographical restrictions are old school.

In addition the album isn’t really setting the sales department alight. After a six week run, it is more or less obsolete and out of the conversation. Don’t believe, type in “Dream Theater self titled” in Google search and go to the news section.

Do TV and Newspaper ads work at all in 2013?

I rarely watch free to air TV and I rarely read Newspapers. Most of the stuff I do is online. I have an “online” life. So if I visit Loudwire, Noisecreep, Metal Insider or some other music site, I do notice ads on the side for new releases. However not once have I clicked on them or decided to hear a band because of those ads. So in my view, they don’t work.

What about YouTube plays and Spotify stream counts? This is what gets me interested. When I type in a band name into these platforms the first thing I normally play is the track with the most views/streams. These stats will help a band in the long run.

For example, Shinedown’s most streamed song is “Call Me”. The fans decided that is the song they can connect with the most. On YouTube, the fans have used that song as a soundtrack to their own video clips and the numbers are staggering.

It looks like a lot of big decisions in relation to the career of the artists are made on hunches or gut feelings by the record labels. This is ridiculous in 2013.

Labels are in this business to make money. They will be looking at what makes them money.

Trivium is on Roadrunner. Their latest album moved around 50,000 units in the U.S. Is it a dud? The label will probably use that stat and say it is. However, if you look at YouTube, you will see the video clip to “Strife” has 1,093,648 views. This has more than doubled “In Waves” that is sitting at 589,175 views. Hell, it’s even greater that Dream Theater’s “The Enemy Inside” clip which is at 891,939 views. Is the new Trivium album a dud now? Of course not.

Why?

People are listening to it. The numbers are there.

The labels flushed out Protest The Hero. The band then went the fan funding route. That route also gave them access to data. The data is a list of fans. Once an act employs a data model, they will start to get wins on the board. Once a band starts winning, others will gravitate to them.

On YouTube, the Underbite video has 137,339 views. The Clarity video has 163,773 views and the Drumhead Trial video has 250,972 views. For an independent band, those numbers are good.

Coheed and Cambria employed a data model with “The Afterman” releases? They put the focus on the deluxe packages. Those packages proved way too tempting to resist and guess what; thousands upon thousands of Coheed fans signed up to their modlife website and purchased. In the process, Coheed and Cambria made sales and gathered data of their hard core fans. That data list is close to 100,000 people.

With that Super Deluxe purchase, came the VIP Meet and Greet perk. So as long as you purchased a normal concert ticket, you had the VIP pass for meet and greets already and you could purchase another pass for a friend a discounted rate. What a loyalty program.

For example, I purchased “The Afterman” deluxe edition. A VIP pass came with this purchase. Then when Coheed and Cambria announced a Sydney show, I purchased two concert tickets at $66 each. Then I went on line and purchased another VIP pass for $15 for a friend of mine. This entitled us to early entry into the venue for either a special acoustic performance of one of the band members or a meet and greet.

Due to the large number of people that had this perk, it ended up being an acoustic performance. However, if the numbers were low, it would have been a meet and greet. The reason why the Sydney show was a success and the Australian tour in general was because Coheed and Cambria used data to connect with their fans.

Then the band used the data to promote special merchandise releases, Comic-Con appearances, video clip releases and side project releases.

Go on YouTube. Domino The Destitute has 1,295,151 views and Dark Side Of Me has 1,144,730 views.

Then the band promoted “The Afterman” live edition. This edition involved “The Afterman” albums plus a live CD. However, if a fan had purchased “The Afterman” CD’s before and all they want is the live CD, that was also available to them. All they had to do was log in to their account and pick what they wanted.

What a great idea? Give the fan a choice.

Instead we get the normal rubbish from the RIAA and the Record Labels, about how they are losing sales due to digital piracy.

Studies have shown that Peer To Peer traffic is now below 10%. It was 60% eleven years ago.

So 11 years ago, the only choice the fans had was to buy the expensive CD or to share individual tracks. Fans picked the sharing option.

However in 2013, people don’t need to pirate anymore because there is no need to. Whatever the fans want is available for free anyway, on YouTube, Spotify, Pandora, Grooveshark and so on. It has also become easy, which is something the labels have no idea how to do. Cough Cough “DRM” anyone.

Even when artists come out bemoaning piracy they fail to understand the shift that happened in the music industry. The fans decision to pursue single tracks instead of a whole album, changed the profits from a high-margin return to a low margin return for the label.

The Lie That Fuels The Music Industry’s Paranoia
http://www.forbes.com/sites/bobbyowsinski/2013/11/27/the-lie-that-fuels-the-music-industrys-paranoia/

Peer To Peer Traffic is Down
https://www.sandvine.com/pr/2013/11/11/sandvine-report-netflix-and-youtube-account-for-50-of-all-north-american-fixed-network-data.html

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Uncategorized

Where Is The Loyalty Program in the Music Business?

Why is that bands have no idea who their fans are? They are clueless.

Today, we live in a world of loyalty schemes. If you shop at any major retailer there is a pretty good chance that you have signed up to their loyalty scheme and after you spend a certain amount of dollars with them, you get a discount or some other reward for your next purchase. Some of the loyalty schemes (especially around gaming) invite the most loyal and regular customers into the store for a two-hour huge sales event that is especially designed for these types of customers.

So why isn’t this happening in the music business.

Let’s start with the live business.

Why is that the regular customers of the artists are not courted and rewarded. These are the people who purchase the super deluxe packaging. These are the people who purchase meet and greets on a regular basis.

For some reason these people cannot be given discount tickets to the shows or given an extra ticket to bring a friend who might not otherwise choose to attend.

A regular customer/fan is much more valuable than an inactive one.

However artists are clueless to these people as they have always relied on the labels to promote them and bring fans in. In addition, the recorded business has always relied on the transactions to take place between intermediaries.

Therefore, the data sits with these sellers. No wonder the recording business is in a state of flux.

Let’s use Dream Theater and Avenged Sevenfold as an example (solely because they had Super Deluxe packs selling for over $100).

For example, iTunes and Amazon would have the data on the fans that purchased their new album, along with a history of other purchases.

I would assume that Roadrunner would have the data on the fans that purchased the Super Deluxe packages from Dream Theater and Warner Bros would have the data on the fans that purchased the Treasure box from Avenged Sevenfold.

Live Nation or Ticketmaster/Ticketec would have the data on the fans that purchased tickets to the live shows.

Spotify and Pandora have the data on which fans streamed the new album and which fans continually stream Dream Theater And Avenged Sevenfold songs.

Musicmetrics put out reports that show various internet behaviours of fans for a lot of bands especially around BitTorrents.

Soundscan shows the units moved in relation to sales.

YouTube has view count metrics.

Now, imagine if Dream Theater or Avenged Sevenfold had the above information. Would they know what to do with it? Imagine if they had all that information and they see a trend of certain fans appearing as buyers of music and tickets. Those same fans are constantly streaming their songs. Those same fans are always appearing on Facebook and Twitter. Those same fans are buying merchandise from the bands own web store.

It is those fans that need to be rewarded. They are a bands best asset.

A lot of the independent bands are collating stats like these. Protest The Hero recently rewarded fans that got other fans to contribute to their funding campaign with additional perks and free passes into live concerts.

Why can’t the label backed bands reward their loyal customers? Everything is full price when it comes to music.

In relation to the live show, once upon a time everyone could attend as ticket prices where low. Then society started changing and suddenly a new market started to appear that charged a higher fee for a Section A pass and less for a Section B. So of course, a battle started for the best seats.

Then people who didn’t generally like rock music wanted to say that they went to the next Rolling Stones concert or the next Kiss show or the next Bon Jovi show and claim that they had front row seats.

Then Section A passes started to be tiered, with names like Platinum, Gold, Silver and Bronze. Each tier came with a ridiculous price tag.

The hard-core fans started to dig even deeper.

To prove my point, I have a banker friend who has seen Bon Jovi once and paid $1200 for the Platinum ticket a few years back.

I have a work colleague who has seen Bon Jovi over 40 times in various parts of the world. She even planned her US trip to take in cities that Bon Jovi was playing at and got tickets to all of the shows along with meet and greets.

I have seen Bon Jovi on two occasions and I am taking my family to see the band in 10 days’ time in Sydney. That makes it 3 for me.

So the banker friend has outlayed $1200 for a Platinum ticket. He is not going to watch the current show because he has seen Bon Jovi once and it was cool to say that he has seen Bon Jovi in his lifetime.

The crazed work colleague has outlayed over $20,000 on Bon Jovi tickets, purchasing various meet and greets around the world. That same work colleague purchased Bronze tickets for the upcoming Sydney show. She is back again.

Me personally, I have outlayed close to $1400 on tickets to three concerts. The current Sydney tickets cost me $1100 for 4.

So has the band rewarded my work colleague. She is one of many fans that are super loyal to the band and yet they still have to queue up online and fight for premium tickets, only to find out that only a small amount got allocated to the selling agency and the rest are given to the secondary market. Where is the bands loyalty to these kind of fans?

In general where is the loyalty at all.

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A to Z of Making It, Music, My Stories, Treating Fans Like Shit

What does Vito Bratta, Chris DeGarmo, Richie Sambora, Iron Maiden and Dream Theater have in common?

The top four searched items that bring people to the Destroyer Of Harmony site are as follows;
1. Vito Bratta or Vito Bratta 2013
2. Chris DeGarmo or Chris DeGarmo 2013
3. Live At Luna Park DVD (during the period of no information on the status of the release)
4. Richie Sambora

When someone types in Vito Bratta or Vito Bratta 2013 in Google, there is a very good chance they will end up at Destroyer of Harmony.

The posts on Vito Bratta are like are like a slow hit burner for the site. People are really interested to find out what he is doing. Since he doesn’t have a social media presence himself, it’s up to hard-core fans to keep his talent going. All I am doing is trying to connect the past with the present for Vito.

Isn’t it a coincidence that all the searched topics have a lot of question marks?

The Jon Bon Jovi and Richie Sambora split was very vague and even though Richie Sambora said recently he just wanted to spend time with his daughter, Jon Bon Jovi still wants an explanation as stated in a recent interview he did with the Herald Sun.

“… he was never fired, we certainly have no animosity and when the tour is over he can come and see me and Tico and Dave and explain what happened.”

Fans want to know what the hell is going on. They want to know what their heroes are doing. We live in an information society, now more so than ever.

Vito Bratta is leaving money on the table here. The glory days of 1988 are long gone. The glory days of someone putting a sizeable offer on the table are also long gone. The “guarantee concept” is fading. Promoters are waking up. They are starting to look at different models.

There is no point in giving an artist $200,000 a show based on what they did twenty years ago. What are they worth today?

Vito Bratta touched on this “up front guarantee” when he did the Eddie Truck interview back in 2007. He was open to the idea of White Lion reforming; however he needed to know that if he left his house, there would be something there to keep the lights running and the bills paid. In other words he was looking for a guarantee and that was something a lot of the promoters did not want to do.

Mike Tramp does his normal thing, playing small venues and clubs, sharing in the takings with the owners. There is no guarantee in what he does however it is a source of income and it gets him out there, connecting with people.

No one is guaranteed of making it in the music business. That is the nature of art. It is subjective. People will either connect on a large-scale or a small-scale.

The bottom line is this; Vito Bratta has a hard-core fan base. It is a niche audience that is made up of Eighties Hard Rock fans and Guitar Enthusiasts. It is a market that has been waiting for a long time for something new and that is why his name is searched out every day.

Chris De Garmo is missed. There is no guarantee that if he remained in Queensryche everything would be rosy and of high quality. However with the current debacle with the two Queensryche bands and a looming court case over the name, the Queensryche fans are looking for a shining light in all of this. And that light is Chris DeGarmo. He got out before it all went south.

People want to know what his thoughts are on the two Queensryche bands that are doing the rounds. They want him to create new music. They want him to step back in and save the band name.

As with everything there is no guarantee that if he does step back in, it will all work. And that is the issue. Is Chris DeGarmo prepared to leave his family for something that is not guaranteed. If he had some data that could advise him, then maybe he could commit.

In my opinion, data is actually the biggest currency in the music business however it still remains relatively untapped.

Has anyone seen the data that Musicmetric puts out?

Iron Maiden is the most heavily BitTorrent’ed band in Brazil. Brazil is also one of the biggest file sharing countries. What does this data tell Iron Maiden? It tells them that they have fans in Brazil that love music. It tells Iron Maiden that they need to get Flight 666 to South America and turn these free file sharing fans into concert ticket paying fans.

Having the data available to track where a bands fan base is more vital and more important than how many units an artist sold from a recorded product.

Iron Maiden has not sold great numbers in South and Central America since Peer to Peer Sharing started. However, they have toured the continent on a yearly basis, selling out large stadiums in the process and heaps of merchandise as well.

In relation to Dream Theater, the whole Live at Luna Park DVD/CD/Blu-ray release was a debacle. The fans wanted answers. Their Facebook page had thousands of comments from fans, all asking what is happening with the DVD release. The responses went unanswered for about eight weeks before Dream Theater made any comment on the delays.

Up until 2005, Dream Theater more or less avoided South America due to the “what they wanted to be paid so that they can bring the full show vs. what the promoters wanted to pay”.

This is what Mike Portnoy had to say on South America, on the Ytse Jam Bootleg DVD live release of their Santiago, Chile performance that took place on June 12, 2005.

“..the promoters in South America were apprehensive to give us what we would normally get to put on a show not knowing what the turnouts would be like. So in order to finally do a proper tour of South America, we agreed to bite the bullet and strip down; do the tour completely barebones so the promoters could feel out what to expect on future tours.

Well, surely they must have been shocked (as were we) when 20,000 people showed up for our very first show in Santiago, Chile.”

There you go; both the promoters and the band had no idea about the size of the fan base. Dream Theater avoided South America due to a hunch. That hunch is “hey the guys are not moving a lot of sales in Brazil so that must mean that they have no fan base.” Even for 2005, this line of thinking was outdated.

There is change coming to the live business. It’s slow but it is happening. What is a ticket worth these days for a concert? Normally, a number is pulled from somewhere and the promoters go to market to see if the fans are willing to pay for it. If the tickets don’t sell, then discounting begins and that more or less alienates the true hard-core that paid top dollar up front.

This even happened to Dream Theater when they played Sydney on the Black Clouds tour. A fortnight before the show, the tickets went to half price, just so they could fill the venue (that more or less sold out two years prior).

In the end the fans are an artists best asset. Treat them with the respect they deserve and not like the rock star that is portrayed in the Protest The Hero song, Underbite.

Iron Maiden article http://www.theguardian.com/music/2013/nov/29/iron-maiden-llp-stock-exchange

Jon Bon Jovi Herald Sun article http://m.heraldsun.com.au/entertainment/music/jon-bon-jovi-reflects-on-his-latest-and-most-challenging-world-tour/story-fni0bvjn-1226771962259

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A to Z of Making It, Influenced, Music, My Stories

It’s all MIRRORS and MISDIRECTION: Tilting Against Windmills with Protest The Hero

That vocal section in “Tilting Against Windmills” from about 2.28 with the lyric “Father Forgive me for I have sinned” sounds huge. It’s epic and it just comes out of nowhere. Isn’t it funny how a small section totally makes the song. The whole “Volition” album is full of great sections.

“Without Prejudice” has the base line that comes out at about 3:10 which just builds to a mad climax. It also has an awesome lyric line. “Jump from the nearest tallest building and reach new heights.” What a brilliant way to say the clichéd and overused Reach For The Sky term.

“Clarity” has the excellent lyric line of ‘This drought is relieved with acid rain”. Love the lyrical statement.

“Yellow Teeth” has a mad chorus guitar melody.

“Plato’s Tripartite” has a tough progressive bit from about 2:54 to 3:32.

“A Life Embossed” has an awesome progressive guitar lead that starts at 3:44.

“Mist” has the major key ending with the dark lyric line of “You’re as deep as the grave, marching to the heartbeat of the land.” It just comes out of nowhere and after a chaotic math metal interlude.

The last song “Skies” is the perfect closer. It feels like it’s got some subliminal message that says, “play me again… play me again… play play play….”

Every song on “Volition” has something that just stands up and slaps you in the face with awesomeness. I am starting to sound like Bill and Ted. And what about the drumming. It is a tragedy that Chris Adler isn’t touring on the back of this release. Everything just sounds more powerful. From the double kick to the hitting of the skins.

I decided to do some Google searches on Protest The Hero because that is what we do these days. I was at first interested to see what kind of gear they use which is a pretty basic set up. Then in my searches I came across some YouTube clips of them giving tutorials for some of their songs.

All I can say is Whoaaa….

First off, I wanted to break my guitar, just because they make what they are playing look so easy. What I am finding out is that by “trying” to take on some of their stuff it is opening myself to a whole new world of composition and it is breaking me out of my rut.

I also watched some interviews with the guys as well and they talked about their influences especially Paul Gilbert and John Petrucci. What was funny to me is that they actually aren’t major Rush fans at all, which I thought was bizarre as they are Canadian and Rush is Canadian. Rhythm guitarist Tim Millar said something like “I have like a Greatest Hits album but that’s about it”.

Even before the Ron Jarzombek connection on “Drumhead Trial” I was always saying to anyone who listened to me that Protest The Hero remind me of Watchtower, a technical thrash band from the Eighties. Watchtower released a brilliant album called “Control and Resistance”. I remember picking it up for $2 in a second hard record store around 1989. What a bargain?

In relation to Watchtower and their album “Control And Resistance” this is what Guitar World said about it in a list of Top Ten Shred Albums of the 80’s.

“Sounding like the twisted scion of Metallica and the Mahavishnu Orchestra, WatchTower was the most brilliant weird band of its time. Guitarist Ron Jarzombek, with his complex harmony solos, strange scales and furious staccato lead bursts, performs tricks on his guitar that will leave you more than sufficiently breathless.”

Their 2nd singer Jason McMaster was tapped to join Pantera before Phil Anselmo joined. Then he left and formed a hard rock band called Dangerous Toys and had some mainstream success. The original guitarist Billy White also went all hard rock and joined Don Dokken for his solo project (and was also the main songwriter on it). Remember the album “Up From The Ashes.” The bass player Doug Keyser was asked to audition for Metallica after Cliff Burton died. Watchtower has a history man with so many different MIRRORS and MISDIRECTION.

Also another band that Protest The Hero always reminded me off is Leviathan, another progressive technical metal/rock band. Their album “Deepest Secrets Beneath” is essential listening.

I’ve cranked “Volition” to death already, so yesterday I decided to go through some other progressive bands. I played the new Dream Theater, played Periphery II and played Tesseract “Altered State” and then went back to “Volition”.

Progressive music is in a good place as far as I’m concerned.

All four bands mentioned above have different and unique sounds but yet are undeniably progressive. Protest The Hero is by far the most intense, and I think that’s why they stand out above the rest.

Listening to the new Dream Theater and then going back to “Volition” was a real eye opener. I hold Dream Theater in high regard from a technical point of view, however the stuff that Protest The Hero do is technical to the max and it’s the tempo they do it in that gives this overwhelming impression.

It just made listening to Dream Theater sound so slow and old. Speaking of old bands, the new Fates Warning album is better than Dream Theater’s self-titled album. I really dig what Fates Warning is all about, merging hard rock, with Tool/Porcupine Tree/atmospheric Pink Floyd like movements and Iron Maiden style lead breaks. Plus as a Dream Theater fan, Fates Warning get Kevin Moore to contribute with each album.

When I was going through the booklet I noticed that their producer Cameron McLellan was involved a lot in the song writing process. It’s no surprise that he is filling in for bassist Arif Mirabdolbaghi. Like how un-metal is that. He pulled out of the U.S tour because he is involved in a stage play and because the recording ran over the tour dates conflict with the dates of the stage play. So of course for the US tour Cameron McLellan is filling in for him.

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