I’m over the “whole rock is dead” stories, the “copyright infringement is stealing” stories or “because of the internet/piracy no new artists will come out and be as big as the artists that came before them” stories.
First, let’s look at artists that are not in the metal/rock arena that have faced the same struggles/issues as metal/rock artists.
“The Script” is a pop rock band from Ireland. Their first album came out in 2008, when internet piracy on music was at extreme highs. It had Platinum certifications in Europe, Ireland, UK and Australia.
The second album “Science and Faith” came out in 2010 and it also had Platinum certifications in Ireland, UK and Australia.
Album number three, titled “3” came out in 2012 and it had Platinum certifications in Ireland and the UK, with Gold certifications in Australia and Philippines.
The fourth album “No Sound Without Silence” released in 2014 has Platinum certifications for UK and New Zealand with a Gold certification for Australia.
So the albums haven’t sold millions upon millions. They have no RIAA certifications for sales in the U.S, however their singles have;
Their main song, “Hall Of Fame”, released in August 2012, was certified 2x Platinum in June 2013. Their new song “Superheroes” was certified Gold in March 2015. The song “The Man Who Can’t Be Moved” released in 2008, was certified Platinum is May 2013. The song “Nothing” released in January 2011 was certified Gold in December 2011. The song “Breakeven” released in March 2009 was certified 2x Platinum in May 2011. The song “For The First Time” released in January 2011 was certified Platinum in July 2013.
The statistics to me are saying that the songs are more important than the whole album package. And guess what, it’s always been that way, even in the heyday of the Seventies, Eighties and Nineties.
To continue, they also played the “O2 Arena” in London on March 13 and 14.
They sold 32,404 tickets from the 35,167 tickets available. A ticket for the concert was either $US52.57 or $US41.07. The total gross earnings of these two shows for the promoter SJM Concerts was $1,670,320US.
You see the same issues that affect metal and rock musicians, affect The Script. However that didn’t stop them from making a lot of money for their record label from recorded music and to have gross concert sales of over a million dollars.
Florida Georgia Line is a country duo that formed in 2010. In 2012, “Here’s to the Good Times” came out. The album has sold over 2 million copies in the U.S for a double Platinum certification. In 2014, “Anything Goes” came out. That album has sold over 715,000 copies in the US and it already has a Gold certification.
But the interesting part is the song certifications.
The song “Cruise” released in April 2012 was certified 9x Platinum in January 2015. The song “This Is How We Roll” released in December 2012, was certified 3 x Platinum in February 2015. The song “Round Here” released in December 2012, was certified 2 x Platinum in June 2015. The song “Dirt” released in July 2014, was certified 2 x Platinum in April 2015. The song “Get Your Shine On” released in December 2012, was certified 2 x Platinum in September 2014. The song “Here’s To The Good Times” released in December 2012, was certified 2 x Platinum in July 2014. The song “Stay” released in December 2014, was certified Platinum in March 2015.
The songs “Sippin’ On Fire”, “Sun Daze” and “Anything Goes” all released with the album in October 2014, were certified Gold by June 2015, January 2015 and December 2014 respectively.
Like “The Script”, the statistics to me are saying that the songs are more important than the whole album package. It’s always been that way, even in the heyday of the Seventies, Eighties and Nineties.
To continue, they played the Florida Credit Union Amphitheatre in Tampa on May 29, 2015. They sold 18,135 tickets from the 19,239 tickets available. A ticket for the concert was either $59.75 or $25. The total gross earnings of the show for the promoter Live Nation was $693,231
You see the same issues that affect metal and rock musicians, affect Florida Georgia Line. However that didn’t stop them from making a lot of money for their record label from recorded music and to have gross concert sales of over a million dollars.
Meanwhile, Halestorm played a sold out show in Anaheim, California on June 5, 2015. 1704 tickets got sold. A ticket costed $25. Halestorm have no certifications however they are consistent sellers for their label. They have a niche audience and haven’t crossed over yet.
A lot of sales in the Eighties for metal and rock acts were driving because all of the artists crossed over into the Mainstream during that time.
Now, metal and rock acts are back in their niches. This time around a certain elitism is also attached to these niches. It’s not the internet’s fault, or P2P piracy’s fault.
One of the biggest critics of P2P downloading is Scott Ian from Anthrax. Well, lucky for Scott Ian and Anthrax, they keep on getting put on tours as openers.
Let’s look at some Boxscore returns from Volbeat’s recent run of live shows in the U.S;
Volbeat, Anthrax, Crobot
Rushmore Plaza Civic Center Rapid City, S.D. April 25, 2015
GROSS: $127,645
TIX SALES: 3,236 / 5,000
Volbeat, Anthrax, Crobot
Spokane Arena Spokane, Wash. April 27, 2015
GROSS: $97,806
TIX SALES: 2,500 / 5,000
Volbeat, Anthrax, Crobot
Adams Center Missoula, Mont. April 28, 2015
GROSS: $92,407
TIX SALES: 2,355 / 5,000
Volbeat, Anthrax, Crobot
WaMu Theater Seattle, Wash. April 29, 2015
GROSS:$126,936
TIX SALES: 3,256 / 5,000
Volbeat, Anthrax, Crobot Brandt Centre Regina, Saskatchewan May 6, 2015
GROSS:$115,055
TIX SALES: 2,824 / 5,000
Volbeat, Anthrax, Crobot, Three Days Grace, In This Moment
Alliant Energy Center Madison, Wis. May 10, 2015
GROSS:$110,929
TIX SALES: 2,947 / 5,000
Volbeat, Anthrax, Crobot
General Motors Centre Oshawa, Ontario May 12, 2015
GROSS:$81,242
TIX SALES: 2,023 / 2,776
Volbeat, Anthrax, Crobot
TD Place Arena Ottawa, Ontario May 13, 2015
GROSS:$76,721
TIX SALES: 1,763 / 5,000
Volbeat, Anthrax, Crobot
Cepsum Montreal, Quebec May 15, 2015
GROSS:$80,565
TIX SALES: 1,946 / 5,000
Volbeat, Anthrax, Crobot
Dow Event Center Arena Saginaw, Mich. May 18, 2015
GROSS:$88,034
TIX SALES: 2,224 / 5,000
Volbeat, Anthrax, Crobot
Ford Center Evansville, Ind. May 19, 2015
GROSS:$71,715
TIX SALES: 1,832 / 3,500
Volbeat, Anthrax, Crobot
Aragon Ballroom Chicago, Ill. May 20, 2015
GROSS:$88,524
TIX SALES: 2,229 / 4,745
Volbeat, Anthrax, Crobot
Tyson Events Center Sioux City, Iowa May 22, 2015
GROSS:$76,990
TIX SALES: 1,973 / 5,000
Volbeat, Anthrax, Crobot
Verizon Theatre Grand Prairie, Texas May 27, 2015
GROSS:$71,636
TIX SALES: 1,827 / 3,697
Volbeat, Anthrax, Crobot
Bayou Music Center Houston, Texas May 28, 2015
GROSS:$79,474
TIX SALES: 2,012 / 3,304
Volbeat, Anthrax, Crobot
Pop’s Sauget, Ill. May 31, 2015
GROSS:$68,996
TIX SALES: 1,802 / 3,500
The truth is, any metal band in 2015 is in a niche market.