I am pretty sure that everyone knows about “The Interview” by know.
Regardless of how good or bad or average the movie is, “The Interview” is famous and successful.
It was used as blackmail against theaters, if they showed the movie, another September 11 was threatened. So it got pulled.
Everyone weighed in on the debate from bloggers to journalists to politicians. So many ideals came into the conversation like free speech, the right to make a black humour/comedy movie in the current day, politics between democracy and communism, censorship, the freedom of the internet and capitalism.
Eventually Sony got the balls to release the movie. It was made available in select theaters plus on many Video On Demand outlets. For the first time ever in the major studio’s history, you could see a movie in theaters or watch it online legally at the same time.
This alone is a big step forward for the movie industry and I am 100% certain that in 50 years from now, journalists and bloggers will be writing about how Sony led the way for a new business model and saved the movie industry.
Future historians always like to re-write history to suit a certain point of view. Look no further than Russia at the moment. Vladimir Putin has asked and then taken charge himself to have history books re-written with bullshit so that he and his ancestors look favourable and more important than they really where.
This story is about stupidity and Sony is at the forefront.
So “The Interview” is released on multi-platforms at the same time. Online box office came in at $15m and Theater Box Office came it at $3m. The movie was projected to make $18 to $20 million in its opening week so with all the bullshit that has gone on behind the scenes, it still met it’s opening week target. This hybrid model has shown that a film’s success and money earning capacity should not be tied in to a THEATER.
However the studios are greedy.
If I go to a movie with my family, I need to purchase five tickets at $15 a piece. That comes to $75AUS for a movie. However, if that movie is available for me to get on a video on demand service, then I am charged once and my whole family can watch it. That is why the studios resist and still use the old way of releasing a movie, which is cinemas first, then DVD/BluRay sales, VOD licensing, Cable licensing and Free To Air licensing.
And of course the real test of stupidity is that SONY released the movie online only in the U.S.
Yep, they used geo-restrictions (something that has been pissing off a lot of Australians for a longtime) to keep the movie release in the U.S only. So according to Sony, if you lived outside the U.S and wanted to watch the movie legally, “tough luck”. So what do people normally do when confronted by situations like this.
They turn to P2P.
It looks like stupidity is affecting profits more than piracy to me.