Category Archives: My Stories

My Stories

Gravity. Tearing Down My Perceptions

So I managed to watch a few movies recently. The most recent one was “Gravity”. Suspenseful sums it up. I didn’t see the 3D version, however after seeing the 2D version, I wish I had. Apart from James Cameron’s “Avatar” all of the other so-called 3D movies were not really 3D movies. After getting burned on a few, I stopped paying the extra dollars to watch a normal movie with pretty crappy ‘3D’. Going back to “Gravity” I reckon the 3D version would have been unbelievable. People would have vomiting at some of the scenes. The story line was nothing spectacular however the CINEMATOGROPHY; top notch.

The movie is up there as a contender for movie of the year for me. And who is the star of the movie?

If you said Sandra Bullock or George Clooney, you are wrong. The real stars are Alfonso Cuarón the director, Emmanuel Lubezki’s the cinematographer and Steven Price for the musical score. Of course, Sandra Bullock’s performance was also top notch and you put all of that together, you get a great picture.

I became a fan of Cuaron’s movies after “Children of Men”. Some of the scenes in the “Children of Men” movie were revolutionary. So my interest in “Gravity” was purely because of the director. Ask anyone to name you the director of the “Top Gun” movie or the producer of “Pump” the 1989 album from Aerosmith?

When I first heard about the film and that it was about two astronauts in space, I thought to myself, “how can that keep me entertained for 2 hours.” However Cuaron did exactly that; by taking such a simple storyline and making it an “edge of my seat” journey throughout the whole movie. This is a hit album without any filler. This is a slow burner. Each person that watches it, becomes a fan.

“Gravity” is definitely special. It is a “cinematic experience”. Much like before when albums and music in general was a “sound experience” and that “sound experience” was even different to the “live experience”. Then came high levels of compression, the loudness wars and ear fatigue. I would love to hear some of the more newer albums, mixed and mastered with a 1970’s mindset.

The movie studios can scream piracy all they want. When a movie is made great, the audience will flock to it. Look at movies like “The Conjuring” and “Now You See It”. They beat out all of the blockbusters they where up against in the summer.

What “Gravity” accomplished is totally opposite to what Marvel and DC Comics are trying to achieve with their universes. You know, movies that rely heavily on the plot / story line that interconnect over a vast timeline. It seems these days that’s been the pivotal factor for me in order to consider if a movie is a hit. “Gravity” tore down that perception. It is simply a visual and audio masterpiece without the need to spend $250 million. It wont have a toy range like all the other top 10 grossing movies of 2013 however it will have a place in the minds of viewers.

Even when the big scenes happen in the movie, the viewer doesn’t get any sound effects with the explosions cause there’s no sound in space. All the viewer hears is the score building up in the background and then things start to happen. My eight year old and seven year old watched it with me and I could see them lying down and slouching. Then the music starts softly. The music starts to get a touch louder and they start to get up. As the music builds with the action sequence they are off the couch and I am thinking, WOW, the kids are full on feeling the suspense as well. Cuaron and “Gravity” have connected with us.

Alfonso Cuaron has cemented his place as one of my favourites.

So the next time you get that rare chance to actually be alone and watch a movie, without the slightest possibility of any interruptions, so you are able to engross yourself in the movie, the movie I want you to put on when that opportunity arises is: Gravity

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John Sykes

How do you follow-up “Still Of The Night, Bad Boys, Give Me All Your Love and Is This Love”?

You don’t. You change tact and form a super group with musicians that have some real rock credentials.

Forming a new band or going solo (depending on how people see the Blue Murder project) after being fired from Whitesnake before the huge success of the 1987 self-titled album, John Sykes believed the world was his oyster. Surrounded by the expertise of John Kalodner and a big money offer from Geffen Records, he believed he would have instant success now that he could play by his own rules.

However that was not to be. The Blue Murder self-titled debut got stiffed from the outset, due to the Geffen label bosses doing everything to please David Coverdale. David Coverdale even threatened to withhold the next Whitesnake album if the label didn’t pull its marketing of the Blue Murder project.

The self-titled Blue Murder album is a classic album. It was an accumulation of who John Sykes was at the time. Can’t say much about the pirate swash buckling image, however the music was epic and majestic. The songs. First class.

It is a shame that it is not on Spotify, however the follow-up “Nothin But Trouble” is on Spotify along with a folk band called Blue Murder. If you don’t own or haven’t heard it before, go to YouTube and you can hear the full album in a high quality stream.

Released in 1989 it was produced by Bob Rock. It kicks off with “Riot”. There is so much intensity and drama in this song and I remember when I heard John Sykes’s vocals, I was like damn, this guy can sing. I couldn’t believe that John Sykes considered getting someone else to do vocals.

It contains the majestic “Valley Of The Kings” which ironically was co-written with Tony Martin. Of course, if you listen to the Black Sabbath album “The Headless Cross” with Martin singing, you will hear a lot of similar melodies to “Valley Of The Kings”.

“You’re workin’, slavin
Into death every day
Set us free”

Depending on how people view a 9 to 5 job, not much has changed since the time of the Pharoah kings.

How heavy is “Ptolemy”? What about that groove!

“Black Hearted Woman” is co-written by with Carmine Appice and Tony Franklin and it is a derivative version of “Children Of The Night” and “You’re Gonna Break My Heart Again” from Whitesnake.

“Out Of Love” is the result when John Sykes combined “Is This Love” and “Looking For Love”.

“Billy” is the Thin Lizzy influence coming through.

It’s nine songs and no filler, however this great album was still eclipsed by the work that John Sykes did with David Coverdale.

Look at the track list to the John Sykes “Bad Boy Live” CD, and you will see “Bad Boys”, “Crying In The Rain”, “Is This Love” and “Still Of The Night” on the track list. Those songs still get played live by Whitesnake and by John Sykes.

Listening to Blue Murder it doesn’t sound dated. The music has lost none of its power in the decades that have passed. That is the power of the riff and John Sykes was damn good at creating an awesome riff.

The album is heavy without being bleak. You can listen to it while driving and you can listen to it in the comfort of your home. It reminds me of a time when music ruled.

It is such a shame that the Blue Murder album got stiffed by David Coverdale playing record label politics and it’s follow up “Nothin But Trouble” got stiffed by the record label playing grunge politics. While “Nothing But Trouble” didn’t have the same impact has its predecessors, it is still a very satisfying album and it’s a John Sykes album I still listen to today.

“You promise heaven, but hell is all I see
(Mojo rising on the wind)
If there’s a lord above
Come rescue me
(Mojo rising on the wind)”

Any song that starts of with the above lyrics has my attention. “Cry For Love” is another derivative version of the “Valley Of The Kings”, “Crying In The Rain” and “Still Of The Night” style that John Sykes is renowned for, however it doesn’t sound like a forgery.

“We All Fall Down” is Thin Lizzy heaven and this track would have satisfied all fans of Thin Lizzy in John’s vocal delivery and lyrical style.

“I Need An Angel” is one of the best power ballads that John Sykes has composed.

“Runaway” is a clichéd lyrical theme however there is nothing clichéd about the song and it’s delivery.

“Dance”, “I’m On Fire” and “Love Child” are no different to “Sex Child” and “Jelly Roll” from the debut.

All of these songs can stand on their own. Anyone that listen’s today, cannot help but nod their head and tap their foot, because the music is so good!

It’s the guitar work, it’s hypnotic, it’s majestic, it’s all riff-a-delicious, it’s heavy, it’s melodic and it’s passionate. It’s like Sykes didn’t care who was paying attention, he was just going to go off and do his thing. If he wanted to chuck in a 2 minute guitar solo, he would.

So it is 1994 and John Sykes is without a record deal. What does he do next? He goes solo. In a gatekeeper controlled market, interest in John Sykes was still high in Japan and Europe. The U.S market got pushed onto the grunge and alternative band wagon. Hard Rock fans had to pay top dollar for imports to satisfy their musical needs. What can I say, the people who run the record labels are complete idiots.

In 1995, “Out Of My Tree” drops. I didn’t hear this album until Napster hit in 1999. I couldn’t justify paying the $80 for it in Australia, just because it was a Japanese import. So when Napster hit the Australian shoreline, John Sykes was the first name I searched out and to my delight, I found all the songs that made up the “Out Of My Tree”, “20th Century” and “Loveland” albums.

“Soul Stealer” opens the album with a very sleazy and groovy riff. Again it is derivative and it is perfect. There is a swing and it’s infectious. “I Don’t Want To Live My Life Like You” is next, with it’s very punky Sex Pistols vibe and super catchy chorus.

“Standing At The Crossroads” channels the spirit of Jimi Hendrix. Following that is the slow “I Don’t Believe In Anything”. It sounds psychedelic, very Beatles like and it sounds like it came from an era when everything on an album didn’t sound the same. It’s not a glam rock or pop metal power ballad. It is jazzy and the bass line is even funky. You believe that Sykes truly feels it. It’s structure is classic rock all the way, with a verse, chorus, lead break, back to the chorus and we are only half way through the song.

The piece de resistance is “Black Days”. It harkens back to the classic rock riffs that John Sykes creates. The groove behind the music is undeniable. It gets the foot tapping and the head tapping. It’s got a small drum solo, a classic Sykes solo and a slow, “Whole Lotta Love” style breakdown, before building up to that epic riff. Then we get a classic outro complete with Sykes soloing over a repeating vocal line and the drums building it up nicely until they are in a double time frenzy.

“Jesus and Mary” has an ascending riff like Led Zeppelin’s “Kashmir”. The lyrics let the song down in my opinion as the music is so good.

“Do Or Die” is a derivative version of “We All Fall Down” and “If You Ever Need Love” is a derivative version of “Is This Love”.

John Sykes even reformed Thin Lizzy as a tribute to Phil Lynott however some of his best work is on albums that have more or less been wiped from the map. Everyone should check those albums out.

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Avatar

It’s hard to believe that “Black Waltz” is Avatar’s fourth release. Of course as is the norm these days for me, they are another band from Sweden and the famous Gothenburg melodic death metal scene. It looks like my love affair with Sweden continues. Of course, no one can touch my favourite band, which is the mighty “Evergrey”.

I was interested to check this band out after the guys from Five Finger Death Punch mentioned in an interview that Avatar’s new album is doing the rounds while they are on tour and that it is influencing them in the riff department.

The best way to describe their music is like a circus freakshow. Even one of their songs is titled “Smells Like A Freakshow”. Like Blowsight, Avatar has just so many elements in their music.

Industrial rhythms (like Rammstein) – check

Old Time Rock N Roll boogie – check

Swedish melodic death metal scene (like In Flames) – check

Twisted evil persona’s (like Marilyn Manson) – check

Hyperactive metal (like System of A Down) – check

Modern Metal elements (like Disturbed) – check

Technical Metal elements (like Meshuggah, Sikth) – check

Melodic, arena sized choruses – check

And that is what I got from listening to Black Waltz. A bizarre, melodic, psychotic freakshow.

They started out as a traditional melodic death metal band back in 2001. Since then they have tweaked their sound up to something very unique. Vocalist Johannes Eckerström (the Clown), growls his way through verses and when the choruses come, he turns on the melody.

“Paint Me Red” is about a girl hurting inside and pictures suicide. “Smells Like A Freakshow” is about standing up for yourself and not letting people get you down because they think you are an oddball or a freak. Other favourites include “In Napalm”, “Let It Burn” and “Torn Apart.” Seriously that section from 3.43; it’s like Enya/Enigma with a gothic metal touch. If anyone claims that part doesn’t get their attention they are lying.

So I went on Spotify to see how the band rates there.

So all the above songs except “In Napalm” are in the Top 10 of songs streamed the most.

“Paint Me Red” has 126,338 streams.

“Let It Burn” is the champion at 630,427 streams.

“Torn Apart” has 259,870 streams.

“Smells Like A Freakshow” has 229,755 streams.

We are all looking for greatness. We all want to share what we love. The biggest strength of the album is how it is able to be experimental, yet feel perfectly designed.

That is how you triumph today. You need to be experimental and spontaneous, however it needs to feel cohesive. The Top 40 is all about committee writers and generic songs. When an artist comes from left field, the Top 40 is shocked to its core.

The world today has people paying to get their story spread. Anyone heard the recent viral sensation called “Batkid”. It turns out that viral sensation had a lot of help from some paid friends. Read the story yourself. It was manufactured.

http://www.brandchannel.com/home/post/2013/11/22/Batkid-Brand-112213.aspx

There is always someone ready to take someone’s money, however what does all of it really do for an artists’ career and what does it do for an artists’ longevity. Manufactured superstars do not have a long shelf life.

Hell, even Bob Seger knew that when he wrote the words to “Old Time Rock N Roll”.

“Today’s music aint got the same soul, I love my old time rock n roll.”

Robb Flynn is doing wonders with his General Journals. It is working for him, and it is engaging his fan base. It doesn’t mean that it will work for every artist however artists need to play in order to win.

That is what Avatar encompasses for me. An eagerness to play and try out some new moves. Like all game winners, it is those moves that come from left field that end up winning the game.

So now that everybody is watching, what will Avatar do?

It comes down to the music. That is what builds careers. Today being an artist means that you need to be creating constantly, building an audience and holding it.

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Classic Songs to Be Discovered, Copyright, Derivative Works, Influenced, Music, My Stories

Still Of The Night – Progress Is Derivative

It is a well-known fact that Led Zeppelin has borrowed (or stolen depending on how people view this) bits and pieces from other artists. It is also a well-known fact that they are innovators. Their influence and reach was vast and if there was no Led Zeppelin, a lot of bands that we love and like today would have not have existed in the form that we know them.

One such band is Whitesnake. Founding member, David Coverdale had a three album run with Deep Purple before leaving to start a solo career which after two albums ended up morphing into Whitesnake.

Whitesnake is basically a blues-rock band heavily influenced by Led Zeppelin and Deep Purple. For a lot of people, their first hearing of Whitesnake was in 1987 and a song called “Still of the Night”.

That was my first exposure. After that I went back and started purchasing their back catalogue. On initial listens, it didn’t grab me. By 1988, I was into the over produced and slick sounds of pop metal and if the album didn’t have that tone, I didn’t invest time. Of course, years later I did go back and give those earlier albums a re-listen and I am better musically for it.

So going back to “Still Of The Night”. The song was written by lead singer David Coverdale and guitarist John Sykes and it was Produced by Mike Stone and Keith Olsen.

David Coverdale in an interview with Metal Hammer commented on the origins of the song:
“When my mother died I was going through the stuff at her house and found some early demo cassettes. One of them was a song that Ritchie Blackmore and I had been working on which was the basic premise of what would become “Still of the Night”. It was totally unrecognizable, so Ritchie doesn’t have anything to worry about… neither do I! Ha ha ha! I took it as far as I could then I gave it to Sykesy when we were in the south of France, and he put the big guitar hero stuff on there. John hated blues so I had to work within those parameters. I manipulated to be electric blues, but how he performed it was fabulous for his time and relatively unique because of the songs. There were a lot of people doing that widdly stuff but they didn’t have the quality of those songs.”

John Sykes in another interview on the Melodic Rock website had this to state about “Still Of The Night” when he was asked about the famous solo with the cello.

“Yeah, well that was actually the first part of that song I wrote…was the middle section. All that was written on guitar in my mum’s kitchen. It wasn’t till months and months later that I came up with the other stuff and basically got the riffs and the chord for the verses.”

Read the interview for yourself. http://www.melodicrock.com/interviews/johnsykes.html

Somewhere in between is the truth. From listening to the song, the Led Zeppelin influence is unmistakable.

The vocal delivery over the F#5 power chord in the intro is Robert Plant from “Black Dog”.

When the riff kicks in straight after, the ears are treated to a combination riff based on “Black Dog” and “Immigrant Song”.

The whole interlude section resembles the part in “Whole Lotta Love”. Listen to all of the cymbal and hi-hat work, as well as the distorted guitar noise and Coverdale’s moans. While the “Whole Lotta Love” interlude was more of a free form jazz improvisation jam with lots of knob turning, the “Still Of The Night” interlude is more musical and metronomed that builds into the cello solo.

There is only one John Sykes and Whitesnake hasn’t been the same since. The same way that the Sammy Hager fronted Van Halen wasn’t the same as the David Lee Roth fronted Van Halen.

“Still Of The Night” is almost an anthem. Not like Bon Jovi’s “Livin’ On A Prayer” anthem, more like a get together and remember a glorious time anthem. That’s how good John Sykes is. That is why “Still Of The Night” still exists and is part of the public conversation. Even though it is derivative, it is hard to burn out on it because it doesn’t sound like anything else. I know it is a contradiction and that it is why the song is perfect.

In information starved 1988, Adrian Vandenberg and Vivian Campbell got the nods, however John Sykes is the real superstar.

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The Best Metal and Rock Top 10 for 2013

Well the year is almost over and it is time to look back at the albums that connected and hit the mark for 2013. Anyone who has been a constant visitor to this blog will notice that I have spoken about these albums in previous posts in more detail.

1. Protest The Hero – Volition

Disclaimer; I was one of those fans that contributed to this album, so the competition for the best album of 2013 wasn’t even close. Protest The Hero wins hands down. They delivered an album for the fans. It has everything that a condensed progressive technical metal album should have. Plus it has Chris Adler on drums. In 2011, “Scurrilous” was number seven on my list.

If you want the detailed breakdown, here it is;

This album also shows how the mainstream media is out of touch. Despite all the hype around Metallica, Avenged Sevenfold, Dream Theater, Korn and Black Sabbath, the biggest release of the year belongs to Protest The Hero.

And deservedly so.

They connected with their audience via Indiegogo. They have cut through all the internet noise without the need of major label. In the age of information overload, Protest The Hero relied on their audience and their music to get their message through.

2. Avenged Sevenfold – Hail To The King

Call this album what you will, however no one can take away the fact that it is a damn good listen. Having those nods to the past and building on those influences is what music is all about. In twenty years time, this album will be revered and copied, because that is how music is made.

3. Five Finger Death Punch – The Wrong Side Of Heaven And The Righteous Side Of Hell Vol 1

Part 1 is a killer classic metal album with arena melodic rock chorus. Watch You Bleed, Lift Me Up, The Wrong Side Of Heaven, Anywhere But Here are all rock sing a longs.

4. Killswitch Engage – Disarm The Descent

Jesse Leach is back and man can he write a catchy chorus. Each song goes through so many vocal emotions, it’s one heck of a roller coaster. The Times Of Grace project brought Jesse back into the metal world. “The Hymn Of A Broken Man” was one great album and it was in my top 10 list for that year.

In 2009, I also had the self titled Killswitch Engage album at number five in my top 10 list.

5. TesserAcT – Altered State

This band is really branching out from the Djent constraints by embracing atmospheric style song writing. The math metal is still there and the vocals bring it all home. I have always said, TesseracT will be seen as the new Pink Floyd by a whole new generation. In 2011, TesseracT came in ninth position with the album “One”. I was pleasently surprised to see this one pop in Robb Flynn’s top 10 list.

6. Trivium – Vengeance Falls

Trivium have always had the balls to make decisions. Working with Dave Draiman is one of them. Seriously i cant see an issue with how the vocal melodies are phrased or delivered by Heafy. I really like this album. The music is top-notch and the songs are of high quality. In 2011, Trivium came in tenth position with the album “In Waves”.

7. Coheed and Cambria – The Afterman – Descension

Another band that is employing data to connect with fans. They have been on the road since January and released two slabs of music within 3 months. This album doesn’t have Domino The Destitute, but it has Sentry The Defiant plus others.

8. Five Finger Death Punch – The Wrong Side Of Heaven And The Righteous Side Of Hell Vol 2

A Day In My Life. Man that chorus just hooks me in. Put to the side the cliché rhyming from Moody and just focus on the musical melodies and you will be hooked as well. It’s been played on repeat on my iPhone on my way to work and on my way home.

“American Capitalist” was fifth in my 2011 list and “War Is The Answer” was 2nd in 2009, just behind “Black Clouds and Silver Linings” from Dream Theater.

9. Volbeat – Outlaw Gentlemen and Shady Ladies

I was a fan of this band before they broke through in the U.S. It was the “Rock The Rebel/Metal The Devil” album from 2007 that made me a fan. I was really looking forward to this release and the band didn’t disappoint. It has all of their trademarks with a dash of country and hillbilly thrown into the mix.

10. Alter Bridge – Fortress

Mark Tremonti is one hell of a guitar player and most importantly a hell of a songwriter. Teaming up with Myles Kennedy has been a godsend. Alter Bridge get better with each album and they rarely fail to disappoint.

Notable Mentions

Audrey Horne – Youngblood

If you don’t know this band, you should. I swear every genre of music and time period associated with music is heard on this album. Give this band the attention they deserve. Their whole catalogue is on Spotify so there is no excuse to not check them out. Any band that is from Norway and with a black metal post deserves to be heard in a hard rock context.

Mutiny Within – Synchronicity

The only thing holding this band back is what their definition of success is and Chris Clancy. He is so hung up on fighting for the old system and how it used to be, he is failing to see opportunities in front of him.

Hearts And Hands – My Own Machine

A great pop metal or pop rock album. Hearts and Hands started off as a side project for Chelsea Grin vocalist Alex Koehler. However since he departed after their 2012 self titled EP, the band has undergone a significant transformation and their sound has shifted away from breakdowns and screams to effected guitars, acoustics and great songs.

Love and Death – Between Here and The Lost

A hundred times better than the new Korn album. They even sound like Korn on some of the songs. Brian Head Welch is a star and this album proves it.

Sound Of Contact – Dimensionaut

Progressive Rock and a voice that sounds very similar to Phil Collins. Plus any album that has a concept attached to it, always gets my attention. Its plot follows an alienated, unnamed human who is tired of humanity and embraces his fate as a traveler of dimensions, time and galaxies. Throughout the story, the dimensionaut constructs his escape from reality, realizing new experiences and encountering love in the process.

Faith Circus – Turn Up The Band

If this band had the same attention as Avenged Sevenfold, critics would come out and comment how each song sounds like a rip off from every successful glam rock and blues rock album made in the Eighties. Music is derivative and Faith Circus deliver. It is a great listen from start to finish. Another band from Norway that deserves your attention.

Final Notable Mentions

Due to my kids overdosing on the music I placed on their iPods certain classic rock albums have come back into my life.

Twisted Sister – You Cant Stop Rock N Roll
Twisted Sister – Stay Hungry
Kiss – Lick It Up
Kiss – Asylum
Kiss – Destroyer
Deep Purple – Machine Head
Bon Jovi – Slippery When Wet
Survivor – Eye Of The Tiger
Europe – The Final Countdown

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Have Digital Will Travel

Megadeth is in the news sections of the metal and rock websites a fair bit. It could be interviews, reviews of live performances, commentary about the album Super Collider, critical analysis on the current album versus the earlier stuff, reactions to comments made by Dave Mustaine and anything else that happens in the world of Megadeth which is a big one when you take into account the amount of musicians that have been involved with the band.

Regardless of what people think about Dave Mustaine or Megadeth, they can never take away the historical fact that Megadeth were early web pioneers.

Does anyone remember their old “Megadeth, Arizona” site that was launched in 1994 and then re-designed and re-launched for the “Cryptic Writings” release two years later. Apart from the normal pieces of information, it was also a place for fans to check in, hang out and interact with the band along with other fans. Something that social media has built on and improved.

Which leads us to today and how customers/fans now demand full access 24/7 and at a low price. We all live in a digital world and that means our lifestyles are all digital. We listen to music on our smartphones. We buy concert tickets online. We interact with acts via social media. Our mobile devices are no longer accessories. They are the first things we reach for when we wake up and the last things we touch before we go to bed.

So is the music business catering for this need.

YouTube is. We can all access songs on YouTube for free. Some are of high quality and others are not. The majority of the services when it comes to music are all pay models. To have Spotify on your mobile means that you need to have a paid subscription however Spotify has just announced that they are also moving to mobile ad-based subscription.

Fans need to have ZERO rules as to how they consume their music… It’s a brave new world! That is why three new players are set to enter the market in 2014.

It’s a swarm mentality. Once people see people gravitating to a certain act or platform others will follow. Marketing in the traditional sense cannot achieve this. Since fans are connected 24/7, if they are unhappy with the act they normally like even for just 2 minutes, expect a tweet or a Facebook post to hit the internet. If a lot of negative tweets happen, expect the swarm to fly in.

If a lot of them get out, it could lead to brand damage. Look at Queensryche. How far have they fallen especially when Queensrcyhe were also an early adopter of technology. They had the Ryche online boards and the whole Promised Land album came with a CD Rom adventure game.

If an act does not have delighted customers/fans then they have no market. The way that acts delight customers is by making sure every interaction leaves the customer happier than they were before. Bands that neglect to get to know their customers will discover they have customers who are sensitive to nothing but price.

Back in 1989, people paid $27 for a CD and everyone knew that the artist was getting $1 of that price to split amongst 4 to 5 individuals. However, for some reason that was okay back then and now artists are complaining about how unfair the payout is. Spotify pays 70% to rights holders. So if the rights holder is not paying you a decent cut, then you need to negotiate a better contract.

Remember fans have zero rules when it comes to consuming music.

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Does a band have customers or fans? Read on metal heads and find out.

A customer is a person who purchases goods or services from another. A fan is an ardent admirer of a pop star, film actor, football team, etc.

So how can a band turn fans into satisfied customers that keep on coming back, again and again?

You ask any artist what kind of fan/customer they want and I guarantee you they will say statements like the following;
Fans who are loyal
Fans who spread the word
Fans who spend money on record music, concerts and merchandise
Fans who spend money on concert tickets
Fans who spend money on merchandise
Fans who interact with the band

So if artists want fans then the artists need to do more than just satisfying them. They need to bring the WOW factor to everything they do.

A lot of artists and their representatives come up with loads of dazzling ideas and packages however they are still rooted in the old record label business models.

For example;

Dream Theater has been pushing the same Super Deluxe packages since “Black Clouds and Silver Linings”. The packages have more or less been in the same format, same items and for the same price.

Avenged Sevenfold did a similar package for the “Hail To The King” album.

Five Finger Death Punch didn’t.

Trivium had album and merchandise specials happening.

Coheed and Cambria focused on the Deluxe packages.

Protest The Hero focused on their Indiegogo campaigners and the perks involved with that campaign.

What would have happened if the bands “under promised and over delivered”?

Imagine the service Roadrunner and Dream Theater would have done by giving the fans that purchased the Super Deluxe packages, a site to download the mp3’s when they found out the album leaked on the internet.

Protest The Hero did exactly that. As soon as the band found out about the leak on torrent sites, they went into action. I guess it helps to know who your fans are and to have that data handy.

Customer satisfaction is artists delivering on promises, like releasing a product when they say they are going to release it. Cough Cough, Live at Luna Park DVD.

Artists are doing exactly as they said they would and fans/customers are satisfied.

Imagine if the customers get something more than they expect, like more options, early delivery, a special download site when the album leaks, additional perks attached to the orders, access to demo’s or ideas that didn’t get developed further – I would expect the artist to end up with a very loyal and more than satisfied customer base, that can propel them into the next level of success.

It’s a simply idea. When we get a service that we don’t expect, rather than a service that we do expect the payoff can be enormous.

However under promising is not just about throwing in extras and doing things faster.

If the album is being released on Thursday 13 December, make the mp3 download available a week earlier to the fans that purchased the Super Deluxe package. “Great news, we wanted you to have the music as soon as possible. Click on the below link to download an mp3 rip of the album. No extra charge.”

It’s simple, all bands need to do is change their promise and watch satisfied customers become devoted customers. What do you think Lady Gaga and Kate Perry where doing with their “leaks” and then bringing the album release date forward. They were employing the under promise over deliver business model.

Every artist needs to be looking at making their fans become customers.

“Our audience are fans first and customers second. We really try not to annoy them.”
The above quote is from Stefan Mennerich, Bayern Munich Director of New Media, Media Rights & IT.

A soccer/football club is no different to a band or an artist. The devotion is there.

“You have to think about what the consumers want and tailor the experience to their unique interests. And the experience is also very different depending on the platform the consumer is using.”
The above quote is from Ken Fuchs, Head of Entertainment, Sports and Games at Yahoo!

This is how the record labels tailor the experience.

PRODUCT A is coming out on DATE XXXX.
IT COSTS $$$$.
PRE-ORDER it now at iTunes, Best Buy, Amazon.

Wow, what an experience for the fan.

Imagine if the above experience was tweaked.

BAND A is releasing a PRODUCT A in three weeks’ time.
GO to YOUTUBE now and watch a recording of BAND A performing the songs live in the studio. That same recording is available to be downloaded as an AVI file and an MP3 rip via BitTorrent.

BAND A is releasing a PRODUCT A in two weeks’ time.
Go to YOUTUBE now and watch the latest video clip.

MP3 downloads are available for the Super Deluxe Package orders RIGHT NOW. That’s right, this is 2 weeks before the actual release date.

BAND A is releasing a PRODUCT A in two weeks’ time.
We have a special MP3 deal from our website. For $5 you get an mp3 rip of the album, regardless of your geographical location. This is a two week sale before the official release date.

One week before the release date, the album is available for STREAMING at YouTube, Spotify, iTunes Radio and Pandora.

The sad thing is no band with major label backing would do the above because for some insane reason they still believe that the charts matter.

DREAM THEATER LIVE AT LUNA PARK DVD IS #1. THE NEW DVD FROM THE GRAMMY-NOMINATED BAND IS CURRENTLY ATOP THE SOUNDSCAN DVD CHART.

See what I mean.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

What Can Lorde and Spotify Teach The Metal World? Plus The Ones That Control The Talent Will Win In The Long Run

Record labels were dependent upon record sales and when the profit margins from recorded sales shifted from high margin returns to low margin returns, they screamed piracy. To them the only way they could remain in business was to have laws passed that protected their gatekeeper based business models.

However technology and innovation is always moving forward, so while the record labels are lobbying hard for new laws, at the same time they were being pulled into the future, kicking and screaming all the way.

Spotify to me is just a legal version of Napster, that has arrived in most markets. However before Spotify was even allowed to operate in certain markets, they needed to make licensing deals with the relevant record labels and publishing groups.

Spotify came into the market with the idea that they need to compete with free. And compete they did. The service even started to break artists to the masses, something that the record labels are clueless to do in current times.

Look at Lorde.
Her song “Royals” was added to Spotify on March 19th. It did nothing.

On April 2nd the song was added to the popular Hipster International Playlist by Napster founder Sean Parker. Isn’t it amazing what a little help can do and this was achieved without any dollars going into marketing. This was purely a stakeholder of Spotify, liking a song and sharing that song with the masses.

What’s that word again? Sharing.

On April 8th “Royals” appeared on the Spotify Viral Chart. What does this mean? It means that people have started to share it.

In relation to metal, I have posted previously how Dream Theater is doing it all wrong with their album release, putting money into marketing and believing that the old school scorched earth policy would bring results. It doesn’t. Sharing is what brings results. Fans sharing your music. Hey didn’t Napster do just this. Didn’t Napster allow fans to share music.

On June 10th “Royals” started to appear on radio. Remember when radio was cutting edge and used to be hip. This is proof that radio is a format that is dead and buried. This is proof that radio is always late to the party. This is proof that radio is clueless. This is proof that radio only plays what the record labels pay them to play.

So if you are an artist and your idea is to get your song onto radio, forget it. It is pointless. It does nothing for your career today.

Go on Dream Theater’s Facebook page and they are telling fans to contact their radio stations, so that “The Enemy Within” can be added to the playlist.

To use a quote from Flying High;
“Surely you can’t be serious.”
“I am and don’t call me Shirley.”

On July 9th “Royals” debuted on the Billboard Hot 100 – three months after debuting on the Spotify Viral Chart.
See how important sales are. By July 9th, Lorde was already a super mega star. It didn’t matter if she finally made enough physical sales to enter the Billboard Hot 100. She was already a success.

This is another lesson that the metal and rock world fail to learn. They still focus on the sales in the first week and the chart position. This is so old school and not a great measuring tool of reach or success, especially for new acts starting out.

But the metal world is still clueless. This is what we get from the bands, their PR companies and the various news outlets that report on metal and rock. Here are a few examples.

Loudwire: Dream Theater’s new DVD ‘Live At Luna Park’ recently entered at No 1 on the Soundscan music DVD chart.

Loudwire: Volume 2 of Five Finger Death Punch’s ‘Wrong Side Of Heaven; lands at No. 2 on Billboard 200.

Blabbermouth: “Wretched and Divine: The Story of the Wild Ones” sold 42,000 copies in the United States in its first week of release to debut at position No. 7 on The Billboard 200 chart.

See what I mean. They are still reporting on the old system. What those websites are saying is that the first week of sales is a measure of success, which I totally disagree with. If that was the case, then the first Five Finger Death Punch album was a dud, after first week sales.

August 6 – Lorde plays her first US gig in NYC.

Slow and steady wins the race. You play where there is demand. Humanity wins out in the end. Those that can play, perform live and write their own songs will win. It’s a return to the song writer. Expect a back lash against the over processed songs written by a committee.

Forget about acts that focus on big screens and pyro technics. The people are looking for human performances. It is an escape from our increasingly digital world.

“Royals” is the most shared track in the US by a new artist this year. This is what matters. The track is SHARED. It means the fans are spreading the word, getting more people to invest time and money into you.

Spotify has finally released some information as to how they pay and it sure makes an interesting read. I have posted previously about the greed of the record labels and how that greed will ultimately kill the streaming star.

So let’s get down to the nitty-gritty. Spotify pays 70% of their revenues to rights holders. The rights holders in 90% of the cases are the record labels and publishers. The same people who lobbied hard to extend copyright terms and are lobbying hard again for longer copyright terms.

So in 2013 so far, Spotify has paid out $500 million dollars to rights holders in royalties. That’s right $500 million. When Spotify pays royalties to a rights holder they provide all the information needed to attribute royalties to each of their artists. Check out the post, it sure makes interesting reading.

http://www.spotifyartists.com/spotify-explained/

So it got me thinking about business models. It looks like to me that the new record label business model of today is to ensure that they have the talent. The one with the most talent wins.

The Record Labels are the only ones putting money out there and the rule of thumb is that if you want to dominate in the music business in the future, you have got to spend. So if record labels are spending, the talent ends up on a label.

That talent brings to the record label the following;

Any songs that BAND A writes will end up with the record label for the life of the artist plus 70 years after their death (the U.K has 90 years). So if the artist is say 30 years of age when they write HIT A, then the copyright of that song will be owned by the record label for 120 years (assuming the artist lives to 80 years of age). Talk about securing their future. Now multiply BAND A or ARTIST A by all the millions of artists who are getting into deals where they sign away their copyrights.

SECURE the most talent and be a winner in the long run.

Has anyone noticed the large push from Frontiers Records in signing up talent past and present? Has anyone noticed how they are getting the Eighties legends to re-record their classics by creating modern forgeries and in the process handing over the copyrights to Frontiers? Has anyone noticed how they are getting all of these artists together for special one-off projects like Michael Sweet from Stryper and George Lynch?

Since managers and other entities are afraid to spend on artist, the ones that do so will win. If a label is not spending money, then they are not in the game. If they are not in the game, then they do not control any talent.

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A to Z of Making It, Music, My Stories, Piracy

The Battle For Queensryche and other ramblings. And the winner is……

The key for all artists is to see if the product has traction. Is there a demand for it?

If it doesn’t get any traction and there is no demand for it, why are you spending dollars recording a slab of songs. Why do artists believe that just because they release an album people will invest in it. Red Dragon Cartel take note.

If artists want us fans to part with our money they need to get our attention with their product.

There are two Queensryche bands doing the rounds at the moment. The Geoff Tate version is on Cleopatra Records and the Todd LaTorre version is on Century Media Records.

Looking at YouTube it is clear to see who the winner is in this battle. The Todd LaTorre version has the following view counts;
Fallout (Official Video) – 147,958 views
Where Dreams Go To Die – 161,907 views
Redemption – 329,248 views

The Geoff Tate version has an official video up for the song “Cold” and it has 180,276 views.

It is obvious to see which artist is doing more to get the attention of fans. It looks like Geoff Tate still believes that if he releases an album, people will invest in it.

What about Spotify metrics? Who is the winner there?

The only new song in the Top 10 of streamed songs, is “Where Dreams Go To Die” from the Todd LaTorre version.

In relation to sales, the Todd LaTorre fronted Queensryche outsold Geoff Tate’s version. They more or less doubled it, however it pales significantly to the glory days of the Mindcrime, Empire and Promised Land era. Think 25,000 copies compared to 500,000 plus copies.

Of course, the argument of piracy will rear its head again, however tell that to Five Finger Death Punch, Volbeat, Shinedown and Avenged Sevenfold, who are all doing great numbers in physical sales. Tell that to Imagine Dragons who have spent over 12 months on the Billboard 200 charts and moved over 1.5 million copies of their Night Visions album in the U.S.

The “Radioactive” singe from Imagine Dragons and Robin Thicke’s “Blurred Lines” were certified 6x multi-Platinum. That’s right people, those songs were downloaded six million times in the U.S. I am sure if either of the Queensryche bands released a song that connected and crossed over, they would have similar sales figures.

So is there a demand for two versions of Queensryche? The answer is NO. The demand is there for only Queensryche band to function and the fans have selected the Todd LaTorre version. Judgement will be against Geoff Tate.

Stryper recently released the excellent “No More Hell To Pay” album. The official video of “No More Hell To Pay” has 271,894 views on YouTube and the Dave Mustaine selected “Sympathy” video has 108,875 views on YouTube. A few months earlier they released “Second Coming”, a re-recording of their classic Eighties material along with a couple of new songs. It’s back to the Seventies model with two releases in a year. The first release was to test the waters and the second one was to capitalise.

Speaking of Dave Mustaine. Megadeth and Mr Dave have been blasted by fans for the Super Collider album. However looking at YouTube, the Super Collider single has 1,054,581 views. The Kingmaker video has 930,343 views.

Of course they are the two strongest songs on the album and it is fitting that those two songs get the attention. So is the new album a dud. As a slab of songs together, it is a dud, however in an individual song basis, Kingmaker and Super Collider can stand up with the rest of the Megadeth catalogue.

The demand is for great quality songs. Expect the diehards to purchase the album.

Also I am going on a limb here, however I will expect that the music business will undergo another revolution, one that will start replicating the tech model. There is one Google, one Amazon, one Facebook and so forth. Sure each of them have imitators that do have a market share, however only monoliths succeed.

In other words, if an artists mashes up different genres and creates something new, they will win. Once they start winning, other imitators will try to get a slice of your pie. Once that happens, said artist will continue to innovate and release great music.

That is why outliers are starting to win at the Top 40 game. Gotye, Lorde, Adele, Mumford and Sons, Imagine Dragons.

That is why outliers are winning in Heavy Metal.

Five Finger Death Punch where an outlier when they started. Once they started winning, other imitators tried to get a piece of their pie. What do FFDP do? They go away and release two albums 3 months apart.

Volbeat is another outlier. It wasn’t until 2012 that the band broke through in the U.S and now imitators are queuing up.

There is now a huge demand for Volbeat and the funny thing is, they have been at it since 1999. Grit and Roll all the way to the top.

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