Category Archives: Piracy

A to Z of Making It, Music, My Stories, Piracy

The Battle For Queensryche and other ramblings. And the winner is……

The key for all artists is to see if the product has traction. Is there a demand for it?

If it doesn’t get any traction and there is no demand for it, why are you spending dollars recording a slab of songs. Why do artists believe that just because they release an album people will invest in it. Red Dragon Cartel take note.

If artists want us fans to part with our money they need to get our attention with their product.

There are two Queensryche bands doing the rounds at the moment. The Geoff Tate version is on Cleopatra Records and the Todd LaTorre version is on Century Media Records.

Looking at YouTube it is clear to see who the winner is in this battle. The Todd LaTorre version has the following view counts;
Fallout (Official Video) – 147,958 views
Where Dreams Go To Die – 161,907 views
Redemption – 329,248 views

The Geoff Tate version has an official video up for the song “Cold” and it has 180,276 views.

It is obvious to see which artist is doing more to get the attention of fans. It looks like Geoff Tate still believes that if he releases an album, people will invest in it.

What about Spotify metrics? Who is the winner there?

The only new song in the Top 10 of streamed songs, is “Where Dreams Go To Die” from the Todd LaTorre version.

In relation to sales, the Todd LaTorre fronted Queensryche outsold Geoff Tate’s version. They more or less doubled it, however it pales significantly to the glory days of the Mindcrime, Empire and Promised Land era. Think 25,000 copies compared to 500,000 plus copies.

Of course, the argument of piracy will rear its head again, however tell that to Five Finger Death Punch, Volbeat, Shinedown and Avenged Sevenfold, who are all doing great numbers in physical sales. Tell that to Imagine Dragons who have spent over 12 months on the Billboard 200 charts and moved over 1.5 million copies of their Night Visions album in the U.S.

The “Radioactive” singe from Imagine Dragons and Robin Thicke’s “Blurred Lines” were certified 6x multi-Platinum. That’s right people, those songs were downloaded six million times in the U.S. I am sure if either of the Queensryche bands released a song that connected and crossed over, they would have similar sales figures.

So is there a demand for two versions of Queensryche? The answer is NO. The demand is there for only Queensryche band to function and the fans have selected the Todd LaTorre version. Judgement will be against Geoff Tate.

Stryper recently released the excellent “No More Hell To Pay” album. The official video of “No More Hell To Pay” has 271,894 views on YouTube and the Dave Mustaine selected “Sympathy” video has 108,875 views on YouTube. A few months earlier they released “Second Coming”, a re-recording of their classic Eighties material along with a couple of new songs. It’s back to the Seventies model with two releases in a year. The first release was to test the waters and the second one was to capitalise.

Speaking of Dave Mustaine. Megadeth and Mr Dave have been blasted by fans for the Super Collider album. However looking at YouTube, the Super Collider single has 1,054,581 views. The Kingmaker video has 930,343 views.

Of course they are the two strongest songs on the album and it is fitting that those two songs get the attention. So is the new album a dud. As a slab of songs together, it is a dud, however in an individual song basis, Kingmaker and Super Collider can stand up with the rest of the Megadeth catalogue.

The demand is for great quality songs. Expect the diehards to purchase the album.

Also I am going on a limb here, however I will expect that the music business will undergo another revolution, one that will start replicating the tech model. There is one Google, one Amazon, one Facebook and so forth. Sure each of them have imitators that do have a market share, however only monoliths succeed.

In other words, if an artists mashes up different genres and creates something new, they will win. Once they start winning, other imitators will try to get a slice of your pie. Once that happens, said artist will continue to innovate and release great music.

That is why outliers are starting to win at the Top 40 game. Gotye, Lorde, Adele, Mumford and Sons, Imagine Dragons.

That is why outliers are winning in Heavy Metal.

Five Finger Death Punch where an outlier when they started. Once they started winning, other imitators tried to get a piece of their pie. What do FFDP do? They go away and release two albums 3 months apart.

Volbeat is another outlier. It wasn’t until 2012 that the band broke through in the U.S and now imitators are queuing up.

There is now a huge demand for Volbeat and the funny thing is, they have been at it since 1999. Grit and Roll all the way to the top.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

What a great idea? Give the fan a choice. Lessons from Dream Theater, Trivium, Shinedown, Protest The Hero, Coheed and Cambria

Does anyone in the music business know what works or doesn’t work when it comes to marketing a band?

For some reason, a lot of the parties involved still believe in a scorched earth marketing policy. That is where the said artist is promoted everywhere and on everything.

Will a corporate deal with a large newspaper or an online news site for an exclusive pre-album release stream help an act’s career in the long run?

Dream Theater went along this route for the “The Enemy Inside” launch, the “Along For The Ride” launch and the pre-album stream.

Three corporate deals that put money in the hands of the record label however what did it do for the band?

If you followed the band, you would have seen the comments on Facebook that when the launches happened, people in other countries couldn’t access the stream and frustration turned to anger. Of course within 24 hours the problem was fixed, however fans waited 24 hours. In the era of the World Wide Web. Geographical restrictions are old school.

In addition the album isn’t really setting the sales department alight. After a six week run, it is more or less obsolete and out of the conversation. Don’t believe, type in “Dream Theater self titled” in Google search and go to the news section.

Do TV and Newspaper ads work at all in 2013?

I rarely watch free to air TV and I rarely read Newspapers. Most of the stuff I do is online. I have an “online” life. So if I visit Loudwire, Noisecreep, Metal Insider or some other music site, I do notice ads on the side for new releases. However not once have I clicked on them or decided to hear a band because of those ads. So in my view, they don’t work.

What about YouTube plays and Spotify stream counts? This is what gets me interested. When I type in a band name into these platforms the first thing I normally play is the track with the most views/streams. These stats will help a band in the long run.

For example, Shinedown’s most streamed song is “Call Me”. The fans decided that is the song they can connect with the most. On YouTube, the fans have used that song as a soundtrack to their own video clips and the numbers are staggering.

It looks like a lot of big decisions in relation to the career of the artists are made on hunches or gut feelings by the record labels. This is ridiculous in 2013.

Labels are in this business to make money. They will be looking at what makes them money.

Trivium is on Roadrunner. Their latest album moved around 50,000 units in the U.S. Is it a dud? The label will probably use that stat and say it is. However, if you look at YouTube, you will see the video clip to “Strife” has 1,093,648 views. This has more than doubled “In Waves” that is sitting at 589,175 views. Hell, it’s even greater that Dream Theater’s “The Enemy Inside” clip which is at 891,939 views. Is the new Trivium album a dud now? Of course not.

Why?

People are listening to it. The numbers are there.

The labels flushed out Protest The Hero. The band then went the fan funding route. That route also gave them access to data. The data is a list of fans. Once an act employs a data model, they will start to get wins on the board. Once a band starts winning, others will gravitate to them.

On YouTube, the Underbite video has 137,339 views. The Clarity video has 163,773 views and the Drumhead Trial video has 250,972 views. For an independent band, those numbers are good.

Coheed and Cambria employed a data model with “The Afterman” releases? They put the focus on the deluxe packages. Those packages proved way too tempting to resist and guess what; thousands upon thousands of Coheed fans signed up to their modlife website and purchased. In the process, Coheed and Cambria made sales and gathered data of their hard core fans. That data list is close to 100,000 people.

With that Super Deluxe purchase, came the VIP Meet and Greet perk. So as long as you purchased a normal concert ticket, you had the VIP pass for meet and greets already and you could purchase another pass for a friend a discounted rate. What a loyalty program.

For example, I purchased “The Afterman” deluxe edition. A VIP pass came with this purchase. Then when Coheed and Cambria announced a Sydney show, I purchased two concert tickets at $66 each. Then I went on line and purchased another VIP pass for $15 for a friend of mine. This entitled us to early entry into the venue for either a special acoustic performance of one of the band members or a meet and greet.

Due to the large number of people that had this perk, it ended up being an acoustic performance. However, if the numbers were low, it would have been a meet and greet. The reason why the Sydney show was a success and the Australian tour in general was because Coheed and Cambria used data to connect with their fans.

Then the band used the data to promote special merchandise releases, Comic-Con appearances, video clip releases and side project releases.

Go on YouTube. Domino The Destitute has 1,295,151 views and Dark Side Of Me has 1,144,730 views.

Then the band promoted “The Afterman” live edition. This edition involved “The Afterman” albums plus a live CD. However, if a fan had purchased “The Afterman” CD’s before and all they want is the live CD, that was also available to them. All they had to do was log in to their account and pick what they wanted.

What a great idea? Give the fan a choice.

Instead we get the normal rubbish from the RIAA and the Record Labels, about how they are losing sales due to digital piracy.

Studies have shown that Peer To Peer traffic is now below 10%. It was 60% eleven years ago.

So 11 years ago, the only choice the fans had was to buy the expensive CD or to share individual tracks. Fans picked the sharing option.

However in 2013, people don’t need to pirate anymore because there is no need to. Whatever the fans want is available for free anyway, on YouTube, Spotify, Pandora, Grooveshark and so on. It has also become easy, which is something the labels have no idea how to do. Cough Cough “DRM” anyone.

Even when artists come out bemoaning piracy they fail to understand the shift that happened in the music industry. The fans decision to pursue single tracks instead of a whole album, changed the profits from a high-margin return to a low margin return for the label.

The Lie That Fuels The Music Industry’s Paranoia
http://www.forbes.com/sites/bobbyowsinski/2013/11/27/the-lie-that-fuels-the-music-industrys-paranoia/

Peer To Peer Traffic is Down
https://www.sandvine.com/pr/2013/11/11/sandvine-report-netflix-and-youtube-account-for-50-of-all-north-american-fixed-network-data.html

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Alternate Reality, Copyright, Derivative Works, Music, Piracy, Stupidity, Treating Fans Like Shit

Imagine A World With Copyright Terms Reduced To 40 Years..

Should songs still be under Copyright forty years after they have been released?

In Australia (as well as a lot of other countries) a copyright for a sound recording or a film lasts for the life of the creator + 70 years.

In my opinion this is ridiculous.

Is this what Copyright has become? A pension fund for the creator and their family members. Also with large Corporations technically owning a lot of the copyrights of creators, it is safe to say that Copyright has become a weapon to stifle creativity.

It is common for people to see that the purpose of Copyright as a means to compensate the creator of the content. Hell, that is what Wikipedia states as well, along with the large labels and movie studios . In fact, Copyright was never designed solely for this purpose.

In Australia it was stated that the purpose of Copyright law was;
…to give to the author of a creative work his just reward for the benefit he has bestowed on the community and also to encourage the making of further creative works. On the other hand, as copyright in the nature of a monopoly, the law should ensure, as far as possible, that the rights conferred are not abused and that study, research and education are not unduly hampered.”

In the U.S, the Constitution’s clause on Copyright and patents states:
“To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries” (Article I, Section 8, Clause 8)

In today’s terms, both countries are saying that the purpose is to reward the creator and to ensure that maximum creativity is happening.

John Lennon didn’t sing imagine a world with reduced copyright terms however he should have.

Let’s just say that the copyright of a song is 40 years from when it was first released. To make the law even simpler, let’s just say that the 40 years starts from when the song is first released. So if the song is remastered 10 years later or released as a live version, it doesn’t matter. The 40 years starts from when the song is released.

That would mean that all songs from 1972 and before would have been in the public domain at the start of 2013.

That would mean albums from Led Zeppelin, Black Sabbath, Deep Purple, Eric Clapton, Cream, Rolling Stones, Yes, Pink Floyd and many others would be in the Public Domain.

Would that affect those bands in any way?

Would it affect the people who wrote the songs?

Lets look at Led Zeppelin. If copyright is 40 years from when the song was first released that would mean that Led Zeppelin I to Led Zeppelin IV would be copyright free. That means all of those songs are available to use.

Imagine all the music that would be created by building on the material. Image all the music that would be created by remixing, sampling and re-using the songs. All of those songs would available for people to re-record without any restrictions. It will not diminish the original songs in any way. It would give them a second life and a new audience.

Why should any creator in 2013 be stifled by over-reaching copyright laws when it comes to creating art?

The acts from the Sixties and Seventies, brazenly borrowed and built upon songs that already existed. Keith Richards even said that you can’t copyright the blues. All of those bands infringed heavily on other people’s copyright. However back then the Copyright monopolies didn’t exist, so it was okay.

Surely the 40 year monopoly that artists from the Sixties and Seventies have on the music they created is sufficient compensation for their creations. However copyright is still seen as a major profit line in the business model of artists. Since the Government and the large players have focused almost exclusively on monetizing via copyright, they will argue until they are black and blue any attempt to change copyright as they see change as an attack on their incomes.

Seriously, who do you think will be holding the copyright to the Led Zeppelin songs, 10 years after Jimmy Page and Robert Plant have passed. Trust me, it will not be the family members. It will be the corporations and the record labels. They will hold the monopoly on these songs. You can see it happening now with Disney and how they are stopping Mickey Mouse from entering the public domain by lobbying for longer copyright terms.

So what new songs would these corporations be creating by holding a monopoly on the copyright. The answer is simple. NOTHING.

Remember that Copyright was also designed so people are inspired to create more. So what has Jimmy Page created in the last 15 years. The answer is nothing. There is nothing wrong with that either, because he can rely on his copyright monopoly and issue box sets every 2 to 3 years. Since 1990, Jimmy Page has issued 13 box sets of Led Zeppelin’s seventies output. In 23 years, Jimmy Page has released the same music, over and over again 13 times.

Remember, copyright is to give to the author of a creative work his just reward for the benefit he has bestowed on the community and also to encourage the making of further creative works. So what happened to the further creative works.

I love Jimmy Page and he is a huge influence on me. However, apart from the excellent Coverdale/Page project and his reunion with Robert Plant, his creative output has been poor since the start of the Nineties. Even in the Eighties, Jimmy Page’s output pales in comparison to Robert Plant’s recorded output and work ethic.

By the way did you see that BitTorrent traffic is down in the U.S? How can that be, especially when the labels and the movie studios are still screaming piracy and copyright infringement.

It’s funny what some innovation can do. That is how you compete today. You innovate, not stagnate. NetFlix and YouTube account for 50% of all net traffic.

However in Europe and other parts of the world, access to the latest films and TV shows is not as instant so unauthorised BitTorrent users continue to grow there.

The labels and their back-handed politicians will argue that their six strike policy is the reason why BitTorrent traffic is down. I would argue back that all that has done is increase the use of Dark Nets.

This is what the article said on that;
“The use of “dark nets” such as Tor and encrypted digital lockers is growing in popularity. These can be harder to track.”

So get ready for the next round of b.s from the labels and their lobby groups. We need Google to do more to stop copyright infringement, we need dark nets to be busted to save our children, we need cloud services stopped because they encourage racketeering and copyright infringement on a grand scale.

They will complain about everything, except innovate. Spotify wasn’t created by the music industry. Pandora wasn’t created by the music industry. iTunes wasn’t created by the music industry. The iPod wasn’t created by the music industry. NetFlix wasn’t created by the movie industry. Napster wasn’t created by the music industry. YouTube wasn’t created by the music business.

But the entertainment industries spin it like it was them that created these legal alternatives. The truth is they where dragged kicking and screaming into these new technologies.

BitTorrent traffic down: http://m.bbc.co.uk/news/technology-24911187

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A to Z of Making It, Music, My Stories, Piracy

The Winners In Music are always the Gamblers

REFORMS and CHANGES present challenges for every business. So why should it be any different for the Music and Entertainment Business?

AMC is a large power player in TV at the moment. So if they employ the Record Label business model, AMC should now scream piracy and get different laws passed to help protect their past incomes.

However they are not doing that? AMC recently announced that two new pilots have been ordered in Galyntine (which looks like a competitor for Revolution) and Knifeman (set in 18th century London and telling a story about a genius who challenges the normality of society in his quest to discover.) On top of that they already have ordered pilots for Line of Sight, Preacher, Raiders, The Terror, an Untitled The Walking Dead Spin-off and White City. Add to this list shows that passed the pilot stage and are in the scripted stage, with debuts set for 2014 like Better Call Saul, Halt & Catch Fire, Turn and King Of Arms.

That is a lot of gambles they are taking in order to remain relevant. Are the record labels doing that? Are artists doing that?

Then you have Netflix. Netflix is an innovator when it comes to movies. They provide a service to fans that the actual movie studios refused to provide.

Recently they branched out in original programming. House Of Cards was a success. Not just the show, but the way Netflix released it. This is the “all at once/binge viewing” model. This is what fans want today instead of the old school weekly episodes model.

So it was only a matter of time before other players came knocking on Netflix’s door. And that was Marvel.

Marvel will produce five shows for the platform, one each about heroes Daredevil, Jessica Jones, Luke Cage (formerly known as Power Man) and Iron Fist. The four individual superhero shows will then merge into a fifth show called The Defenders where the four heroes work together as a team. If these shows prove to be popular, no one knows, however it is a risk that a lot of people are taking.

The above demonstrates that entertainment is all about the new. If artists are not investing in their future, they might as well scream piracy or move into another career.

In business, you need to adjust your way of doing things to suit the reforms, otherwise you will go out of business. So why is it that in the Entertainment business, the major players need laws to be re-written, they need people prosecuted, they need websites taken down, they need the police to act on evidence provided by the Lobby Groups and they just scream and complain about everything else.

Music was always a risk game. The great success stories in the music business always came from left field. Even now, if you look at the great mainstream success stories recently, no one predicted Adele to sell over 10 million albums of her “21” album and she did that with her album available for free on all the illegal downloading sites.

No one expected an unknown New Zealand singer Lorde to out sell “the superstars – backed by a huge marketing budget” like Katy Perry, Lady Gaga and Miley Cyrus. Of course, she got a big boost by Sean Parker, who added her song “Royals” to his Hipster Spotify list, which has over 800,000 followers.

Money spent building up and marketing an artist doesn’t always make money. What the label or the A&R rep believes in doesn’t always equate to what the fans of music believe in.

No one predicted that the self-produced and financed Five Finger Death Punch debut album would be certified GOLD in the US, three years after its release. “The Way Of The Fist” was released and distributed via Finnish record label Spinefarm in Europe and in America it was distributed via artist and talent management company The Firm. They didn’t even have a major label behind them.

The album came out on July 31, 2007 in the U.S, selling only 5,400 copies in its first week and debuting at No. 199 on the Billboard 200 chart. In relation to charting, its highest position was No. 107 on the Billboard 200 chart. However, the album just kept on selling on a weekly basis and it was certified gold by the R.I.A.A for selling in excess of 500,000 copies as of April 1, 2010. Don’t be surprised if the album is certified platinum by 2015.

There is plenty of money to be made if the artist is good and if the artist is in a position to take it. If the music is poor, then it is no one’s fault except the artist.

No one has a guarantee that they will make it in the music business. No one is entitled to make it in the music business.

That is what art is all about. Entertainment is not a safety net. It is always about the new. If artists can get by in music, good luck. If they can’t, then they need to write better songs. No one cares if family and friends like the song.

In Australia, we have a shortfall of skilled fitters and machinists. We are even importing them from overseas. However to be musicians, the queues stretch across city blocks when X Factor, Voice, Idol and Got Talent shows hit town.

Today there is a new generation of artist that have grown up with the “everyone gets a trophy” paradigm regardless of how good they are. So you have a new generation cruising on sub-standard effort. It is those artists that didn’t play in the local soccer team that end up succeeding.

In my opinion, the music business began to decline when the label executives tried to become as famous as the artists. That is when the labels stopped caring about music and started caring about the Forbes Top 100 and profits. That was when reforms, innovation and changes went out the window, to be replaced by maintaining the profits that came.

In relation to profits, if artists are not making any money from music, what that means is that they are basically not good enough at the moment to capitalise. This applies to artists starting off, to artists paying their dues and to artists who were once successful. Artists need to realise that they are not entitled to people’s attention today based on past victories.

Look at your local sporting franchise. When they start losing, they struggle to fill stadiums, however when they are winning, no one can get a ticket.

In relation to music, I love Metallica, however everything they have done since the Black album has been worth a listen, but that’s it. There is no desire to go back and give it multiple spins. To prove my point, go and name the full track list of Reload without Googling it. However, they have taken gambles. St Anger was a gamble, the symphony concert was a gamble, the LULU project was a gamble and the 3D movie was a gamble. Some pay off and some don’t.

YouTube and Spotify allow us to sample and move on. If it is great, we stick around. But the music industry complains.

The truck drivers that transport CD’s are out of work, the people who work at the CD manufacturing warehouses are out of a job, the $2000 a day recording studios are out of business because people can record at home. Finally, you have the recording industry propping up the large record stores like HMV.

It’s not like anyone wants to go back to the days when we paid twenty dollars to buy an album, just to get home and find out it’s terrible. It’s not like we want to go back to the days of not being able to afford the great records that we couldn’t hear because we outlaid our money on duds the week before.

If the music is that good, the fans will come out to seek it and when we do, the artist needs to be in a position that they can capitalise on it as there’s plenty of money to be made.

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A to Z of Making It, Music, My Stories, Piracy

A Day In The Life – Leaks and Sales with Dream Theater, Avenged Sevenfold, Coheed and Cambria, Five Finger Death Punch, Black Sabbath, Trivium, Stryper and Protest The Hero

In the lead up to the release of any widely sought after album there is one certainty. The album will leak ahead of its official release date.

So in order to circumvent this problem, artists (in conjunction with their backers/labels) are organising early stream deals of their new music (a legal way to say “album leak”).

Dream Theater and Roadrunner went all nuclear with their corporate deals for their self-titled album, which had sales on the board for the first 5 weeks and for the last 2 weeks – nothing. Since Roadrunner was cashed up due to the departure of Machine Head and Megadeth, they placed those extra dollars into Dream Theater. Was it a good investment?

Five Finger Death Punch on the other hand are doing it a touch different. They are doing all their pre-release streams, in conjunction with YouTube track by track stories of each song, along with promotional video clips plus live performances.

Avenged Sevenfold added a full live show of the “Hail To The King” album to their pre-album stream promotional campaign.

Trivium’s new album leaked a whole week before the actual pre-release stream of the album (and a full two weeks before their album came out). They kept on dropping songs in their set list’s and they also released full version streams of certain songs.

There is no sure-fire way to prevent leaks, however how an artist reacts is important.

The new Protest The Hero album leaked on Torrent Sites a week before it’s actual release date. So what did Protest The Hero do? They set up a fan connection, that allowed the fans that contributed to the making of the album to download it from a secure site. They made sure that the real fans had music in a high quality rip, along with a 50 page plus digital PDF and artwork. Then when they realised that ending of the song “Mist” was cut short in the download that they offered, they rectified it, by offering the song as a stand alone download.

Anyone who tries to stop a record from leaking is going against the way of the world.

The focus for the artist is to give the fans that legally pre-order an album access to it as soon as they are aware of the leak. This is hard when artists put all of this into the hands of the record label and the record label puts it all in the hands of brick and mortar stores, iTunes or Amazon.

Artists like Coheed and Cambria (via their http://modlife.com/coheedandcambria) website have a huge advantage over bands that continue to be ignorant as to who their fans are and in what cities their fans reside.

Protest The Hero now has a list of 8000 plus devotees that they can use to further their cause. They have their addresses, so they have an idea as to what cities and markets to hit. Other successful fan funded campaigners also have this advantage. You see the most important currency in 2013 is data.

As a band you would want to know which fans always order the Super Deluxe packs, which fans download your music, which fans stream your music and which fans purchase CD versions of the album. This is where the bands should be pushing the fans to purchase from their own web stores.

So looking at sales of music today how relevant are they. So many different metrics exist. Streaming, YouTube views, mp3 downloads and physical sales

Let’s look at the sales in the U.S of Dream Theater (by the way all sales figures are quoted from the excellent http://www.metalinsider.net website.

Week 1 – 2nd October 2013 – 33,950 sold
Week 2 – 9th October 2013 – 8,300 sold
Week 3 – 16th October 2013 – 4,275 sold
Week 4 – 23rd October 2013 – 2,950 sold
Week 5 – 30th October 2013 – 2,350 sold
Week 6 – 6th November 2013 – nothing reported
Week 7 – 13th November 2013 – nothing reported
Week 8 – 21st November 2013 – nothing reported

The above is a familiar cycle for Dream Theater with each album cycle. The numbers you could say have been pretty close with each album release since “Systematic Chaos.”

So is the new album a dud. From a record label point of view, I believe so. Roadrunner invested heavily in Dream Theater after they lost Machine Head and Megadeth. Has it paid off for them? I don’t believe so.

From a fan perspective, I don’t mind it, however it wasn’t good enough to take up room on my iPhone. The bizarre part in all of this is the gap between the album release and the tour beginning.

By January 2014, the album is old news. Whoever thought it was a good idea to leave a three-month gap between the album release date and the tour start date should be fired immediately.

Three months in the current music business is an eternity. It looks like Dream Theater is getting some bad advice and to be honest they are shooting themselves in the foot.

Dream Theater need to hit the studio again for December 2013 and release a few more songs as free digital downloads. Maybe even get in some outside assistance in editing the musical pieces into actual songs.

What about Avenged Sevenfold? How are they tracking at the moment?

Week 1 – 4th September 2013 – 159,375 sold
Week 2 – 12th September 2013 – 42,000 sold
Week 3 – 18th September 2013 – 22,900 sold
Week 4 – 25th September 2013 – 17,800 sold
Week 5 – 2nd October 2013 – 15,200 sold
Week 6 – 9th October 2013 – 13,700 sold
Week 7 – 16th October 2013 – 13,700 sold
Week 8 – 23rd October 2013 – 9,634 sold
Week 9 – 30th October 2013 – 8,750 sold
Week 10 – 6th November 2013 – 7,600 sold
Week 11 – 13th November 2013 – 7,325 sold
Week 12 – 21st November 2013 – 6,900 sold

Looks like Avenged Sevenfold are going to ensure their legacy. Call this album what we will, what is clear is that it is successful. It has high stream counts, high YouTube views and decent sales on the board. They are on the road at the moment supporting it.

Shows are being added into next year. It is obvious that Avenged Sevenfold are getting better advice than Dream Theater is.

With every successful act, the haters come out. A lot of the online news sites are trying to portray this imaginary war between Robb Flynn and Avenged Sevenfold. It is all a load of crap. Online news sites are there to sell advertising. They sell advertising by getting people to bite to the stories. To make up a feud between two different bands is an advertisers dreams.

The Avenged Sevenfold album sold more in week one than Dream Theater’s self-titled album will sell in total. In week 6, the Avenged Sevenfold album sold more than Dream Theater’s self-titled album which was in week 2 of its sale cycle.

What about Five Finger Death Punch? They just released the second part of “The Wrong Side Of Heaven and The Righteous Side Of Hell.” So how is Volume 1 going at the moment.

Week 1 – 7th August 2013 – 112,500 sold
Week 2 – 14th August 2013 – 35,275 sold
Week 3 – 21st August 2013 – 22,050 sold
Week 4 – 28th August 2013 – 17,250 sold
Week 5 – 4th September 2013 – 22,450 sold
Week 6 – 11th September 2013 – 13,375 sold
Week 7 – 18th September 2013 – 9,250 sold
Week 8 – 25th September 2013 – 8,200 sold
Week 9 – 2nd October 2013 – 6,975 sold
Week 10 – 9th October 2013 – 6,625 sold
Week 11 – 16th October 2013 – 5,900 sold
Week 12 – 23rd October 2013 – 5,575 sold
Week 13 – 30th October 2013 – 5,200 sold
Week 14 – 6th November 2013 – 4,675 sold
Week 15 – 13th November 2013 – 4,200 sold
Week 16 – 21st November 2013 – 4,950 sold

What can you say about Five Finger Death Punch. All of their releases so far have achieved Gold status in the U.S. They basically have been selling albums since 2007. “American Capitalist” was certified GOLD almost two years after its release and just a few months before the release of “The Wrong Side of Heaven” duology.

The albums have some great songs on there that will make the casual metal fan commit to a purchase and they will be in an enviable position of having two albums selling at the same time.

A recent Revolver cover is showing Black Sabbath along with the comment, “Band Of The Year.” Are they serious? The beauty of mainstream rags. They kiss the butt of the PR company. Five Finger Death Punch is the band of the year. Avenged Sevenfold is the band of the year. Coheed and Cambria is the band of the year. These three bands have done way more than what Black Sabbath have achieved this year. So how did they go with the sales?

Week 1 – 19th June 2013 – 154,900 sold
Week 2 – 26th June 2013 – 45,525 sold
Week 3 – 3rd July 2013 – 25,300 sold
Week 4 – 8th July 2013 – 7,875 sold
Week 5 – 17th July 2013 – 11,950 sold
Week 6 – 24th July 2013 – 9,950 sold
Week 7 – 31st July 2013 – 8,500 sold
Week 8 – 7th August 2013 – 7,875 sold
Week 9 – 14th August 2013 – 6,550 sold
Week 10 – 21st August 2013 – 5,500 sold
Week 11 – 28th August 2013 – 4,675 sold
Week 12 – 4th September 2013 – 4,600 sold
Week 13 – 11th September 2013 – 4,100 sold
Week 14 – 18th September 2013 – 3,100 sold
Week 15 – 25th September 2013 – 2,400 sold
Week 16 – 2nd October 2013 – 2,025 sold
Week 17 – 9th October 2013 – 2,100 sold
Week 18 – 16th October 2013 – 1,900 sold
Week 19 – 23 October 2013 – no sales recorded
Week 20 – 30th October 2013 – 1,900 sold
Week 21 – 6th November 2013 – no sales recorded
Week 22 – 13th November 2013 – no sales recorded
Week 23 – 21st November 2013 – no sales recorded

A 20 week run of sales is a good thing in today’s terms. Even on Spotify, the following songs have gotten some traction;
End Of The Beginning – 959,385 streams
God Is Dead? – 1,252,767 streams
Loner – 669,762 streams
Zeitgeist – 590,057 streams
Age of Reason – 540,630 streams

What about Trivium? How is another Roadrunner act doing? This is album number six for Trivium and it’s a similar cycle to their previous album “In Waves” and a very similar trend to Dream Theater’s.

Week 1 – 23rd October 2013 – 17,225 sold
Week 2 – 30th October 2013 – 4,400 sold
Week 3 – 6th November 2013 – 2,575 sold
Week 4 – 13th November 2013 – 2,100 sold
Week 5 – 21st November 2013 – no sales recorded

Wow, that was a quick spiral out of the public consciousness. Reading the reviews of the album, a lot of people are blasting the Draiman influence on it. But hey people blasted the Bob Rock influence on certain bands as well. The bottom line is that Trivium delivered a great album that no one has really heard.

Protest the Hero was recorded as having a debut week ending 6th November of 8,775 sold and it was the guys best debut of all their albums. Amazing what a little fan funding does. If the guys hold it together, bigger things will come to fruition.

What about Stryper? 2013 has been a huge year for them, with the release of their re-recorded greatest hits album earlier on in the year, along with a new album in November.

Week 1 – 13th November 2013 – 9,575 sold
Week 2 – 21st November 2013 – 4,300 sold

Listening to the album, Dave Mustaine was right. Sympathy is the best track on the album.

It’s a tough music market and the aim of each artist is to remain in the public eye. The modern paradigm is here today and gone tomorrow. Robb Flynn gets this. That is why his weekly Journals are important. It is keeping Machine Head in the public eye while they write and record their new album.

Sales are still relevant, however they are not the only metric in which an artist should measure success.

From all of the above, Five Finger Death Punch are doing great numbers however after listening to both Volumes, I easily could have come up with a song list for one album. The remainder of the songs could have been offered as free downloads on a monthly basis, which would always bring attention to the main product, the album. Think about that, they recorded 26 songs for the album. Just say they released 12 songs on an album. The leaves 14 months worth of songs to release and bring further attention to the album and the tour.

“A Day In The Life” is a great song from Volume 2 by the way. It’s melodic, heavy and it has a great vibe happening.

But wait, piracy exists. All of the above music can be downloaded for free. So why are people paying for it. They can even stream it for free. However for some reason people are paying for it. That is what the record labels and the RIAA will never understand. People will do what they want to do.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Time Is Working Against The Artist

It’s 1992. The labels are signing Seattle bands, left, right and centre while at the same time they are dropping hard rock and heavy metal bands left, right and centre. That is the power the record label had. Not only could they make an artist famous, they could also destroy an artist. You see when you control all the points in the distribution and marketing chain, you more or less control everything.

With the massive power that the major labels had, we always saw artist/s as famous. We always thought that once an artist was signed to a label deal, they had it made. It was a big misconception.

Fame for an artist in most cases meant a large advance that had to be recouped by withholding royalty payments. That is why record label accounting gets messy and it cannot be trusted.

So in 2013, things have changed dramatically. With this change, the power is still with the major record labels. They gathered enough power during the Eighties and Nineties to be a force to be reckoned. Then in the Two Thousands the massive mergers and takeovers happened, further enhancing the power of the record labels. Then in order to allow digital start-ups, the record labels did one of three things; charge high licensing fees or litigate the start-up to bankruptcy or negotiate a large ownership stake in the start-up.

So even though the internet has lowered the barriers of entry, without the money and power of the label behind the artists, there is a pretty good chance, the artist would probably go unnoticed. Remember 4 million songs haven’t even been listened too on Spotify.

So when certain artists are complaining about a low royalty payment, maybe that is the royalty payment that is relevant to the niche the artist is in. Maybe it is a royalty payment that they have earned. You don’t see a current household name complaining. It’s because they worked hard at obtaining a certain thing called leverage.

Digital distribution offers an artist new audiences in places where brick-and-mortar stores would be impossible or unsustainable, like foreign countries or rural areas. The end result is growth across the board, both physical and digital provided that the artist gets noticed.

So is piracy that bad for an artist who is trying to get traction?

The majors and the mainstream journalists attached to news outlets operated by media moguls have done a great job selling the “one pirated item equals one lost sale” statistic and the “illegal downloading (piracy) is theft” argument. It is a statistic that rights holders, lobby groups and misguided artists exaggerate and it is a statistic they use to either kill off innovation or to stifle innovation.

Piracy (better known as copyright infringement) is basically one person (A) copying something of value that another person (B) owns. This leads to a situation that has both people (A and B) having a copy of the same item.

So it is safe to say that one pirated item is not theft. Theft is basically one person (A) taken something of value that another person (B) owns, which means that Person (B) no longer has the item.

So let’s assume that piracy spreads the artists’ material to places that are unknown to the artist and the people who download the music might become a fan and share their thoughts with others. They could even go to a show or they could go and purchase the next album or the artists back catalogue. There are a lot of could’s in the above theory. However the music business is all based on could’s.

For example, in the heyday of the record labels, this is how the above would have panned out.
Let’s assume that a record deal spreads the artists’ material to places that are unknown to the artist and the people who hear the music on radio or MTV might become a fan and share their thoughts with others. They could even go to a show or they could go and purchase the next album or the artists back catalogue. As you can see, the heyday theory also holds a lot of could’s.

Of course the difference is the money. The labels once upon a time threw money at artists and provided tour support. Today, the labels only go for the sure bet and 360 deals.

From a fan perspective, the main thing working against the artist today is time. Why would a music lover want to invest their time in an artist? I recently invested a lot of time in the TV show “Sons of Anarchy” because knowledge of the show was being shared at work and I wanted to be part of the conversation. I invested a lot of time in the show because fans of the show shared their thoughts with me. They convinced me that I needed to watch it.

One thing is certain in 2013. We move on fast. Look at the Top 10 lists of pirated movies that TorrentFreak publish each week. It’s always changing and very rare for the same movie to be at number one for two weeks in a row. Look at the Top 10 of the Charts published by each country. The artists in the list are always changing.

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A to Z of Making It, Music, Piracy

The Rock and Metal Score Sheet

Robb Flynn

He understands that it is not all about making records, and that now more than ever it is about careers. Careers are about longevity and in the end, the money is in longevity. Each weekly Journal is like a new song. I wait for it, read it and think about it.

Robb knows that information is king. He is feeding it to the Head Cases. He is telling his audience to research whatever information they are given and make their own decisions when it comes to governments and mass media crap.

Protest The Hero

Shows how the mainstream media is out of touch. “Clarity” is not derivative, it doesn’t sound anything like what came before. Neither does the whole album. “Skies” is what progressive music should be. “Mist” is major key progressive heaviness. Despite all the Dream Theater, Korn and Black Sabbath hype, the biggest release of the year belongs to Protest The Hero.

And deservedly so.

They connected with their audience via Indiegogo. Even they were blown away at the response. I suppose when you have a record label feeding you bogus stats and terrible royalty payments for a long time, you fail to realise the audience you really have. It takes guts to do what Protest The Hero did. They are the anti-stars in all of this. Hell, the biggest star they had on the album was Chris Adler from Lamb of God. Anti-stars always end up as the winners.

They have a hit album without a major label. They have cut through all the internet noise without the need of major label. In the age of information overload, Protest The Hero relied on their audience and their music to get their message through.

Nikki Sixx

Talks about a farewell tour constantly. Do you we really need one more world tour of a band that has a few members struggling to perform their own material as a band? I caught Motley Crue on their last tour.

Vince Neil was all over the shop with his voice (and on all four occasions I have seen Motley Crue, Vince Neil was always off). Tommy Lee still rocked. Mick Mars didn’t. Even though he is Twittering that he is not to blame for the end of Motley Crue, he just can’t do it anymore. He makes more noise than actual music. Nikki Sixx can still roll with it, however Sixx AM is his future now. Motley Crue has completed its run. Thanks for the memories. Bring on the movie and goodbye.

If they want another world tour, then they need to be musically spot on and hungry, like the twenty something’s they were that wanted to be legendary rock stars. I give the Crue credit, they are actually playing and are still one of the original bands doing so.

Coheed and Cambria

Have been touring non-stop on the back of two album releases that came out within a 4 month window. Add to that Comic Con appearances, plus SciFi conventions and appearances in Comic Shops and you get the idea that this band realises that it is not just about music and money. It is about creativity.

Metallica

Is all about the money. They need to make new music soon. There are only so many times that a band can go on a worldwide victory lap on the same piece of music. They need to be back in the studio.

Dream Theater

They need a great record soon or they will become yesterday’s news. Also rans. They need to go back in the studio right now and make more music. Forget about the marketing campaign and focus on making music. It is the only way they will survive. When you are famous for being famous it doesn’t last long.

At this point it’s pretty clear that the band is comfortably ensconced in their lifestyle and content to just keep doing things the way they have been for years in order to maintain the status quo. It looks like this constantly working cycle of album and tour every two years is past the point of growing and entering a phase of diminishing returns.

Stone Sour

Something went south with their career trajectory this year. They released two albums like Coheed and Cambria, however Coheed’s trajectory is on the up – constantly added to tours and festivals while Stone Sour’s has ended. At least Corey Taylor gets it. The industry is not just about music anymore. It is a lot more than that.

Five Finger Death Punch

They understand that is about blockbusters and the band that has the most blockbusters wins today. If you use sales as a metric, Five Finger Death Punch have been selling albums each week since 2007’s “The Way Of The Fist”. They already have three GOLD certifications from the RIAA and the odds are good for another two more GOLD albums with “The Wrong Side of Heaven” two part releases. The other bands that are trying to compete with FFDP are finding this out the hard way.

Trivium

Their new album has been called a Disturbed covers album. However if the people are talking about you, it is a good thing.  You can say that Trivium divided their fan base even more with Vengeance Falls however you have to risk and reinvent constantly. Trivium is building a career and a career is for the long.

Shinedown

They have an audience who want to listen to them. We have no need for another Shinedown unless that band is better. So far, no one’s doing hard rock better than them.

Streaming

Everyone talks about the money that isn’t filtering down to the artist however streaming is too entrenched to be replaced.

Spotify is doing a terrible job of putting it’s story out there which is hampered even more due to the non-disclosure agreements it has with the record labels. So while artists complain that they are cheated out of royalties, YouTube is crowned the unofficial streaming king and no artist is complaining about YouTube except the RIAA.

Streaming is the future and those artist who don’t grow with this future will be too busy shrinking.

Album

Everyone talks about the money that is lost due to piracy. Remember that 20% of the tracks on Spotify have never been played. Remember that there is a similar percentage for iTunes downloads as well. Fans want quality, not quantity.

Sales

Are not the best metric to measure a bands reach and pull in today’s market. Sales are dwindling for bands that release mediocre music while sales are increasing for bands that release great music. And the RIAA still talks about the money that is lost due to piracy however the money has moved elsewhere.

Piracy

Is not that large of a problem as the majors and the RIAA make it out to be. Remember that 20% of the tracks on Spotify have never been played.

Live

Remember the excitement and the buzz of going to the show. It was uncontrollable. Everyone waiting in line to get inside, to watch a band that rules, in an era that music ruled. Today, it is too expensive to take kids to a concert and that is only for a glimpse in the back. This business needs a reset.

Avenged Sevenfold

He who follows must have the best songs. Right now, Avenged Sevenfold does. Regardless of what other people say, they are creating music that they aspired to. For any artist out there that thinks it is any different, they are just prolonging their ignorance. Like Trivium, they are taking risks and reinventing constantly. Say what you will about the “influences” on “Hail To The King”, doing that album was a big risk for Avenged Sevenfold and it is paying off.

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A to Z of Making It, Music, My Stories, Piracy

What Do The Charts Tell The Metal and Rock Community?

What do the current Billboard charts tell us. On the Rock and Metal chart we had the following list for last week;

1. Korn – Paradigm Shift (1 Week on The Chart)
2. Alter Bridge – Fortress (1 Week On The Chart)
3. Cage The Elephant – Melophobia (1 Week On The Chart)
4. Stone Temple Pilots with Chester Bennington – High Rise (EP) (1 Week On The Chart)
5. Avenged Sevenfold – Hail To The King (7 Weeks On The Chart)
6. Dance Gavin Dance – Acceptance Speech (1 Week On The Chart)
7. Metallica – Through The Never (Soundtrack) (3 Weeks On The Chart)
8. Five Finger Death Punch – The Wrong Side Of Heaven And The Righteous Side Of Hell: Volume 1 (11 Weeks On The Chart)
9. Dream Theater – Dream Theater (3 Weeks On The Chart)
10. Rush – Vapor Trails: Remixed (2 Weeks On The Chart)
11. Asking Alexandria – From Death To Destiny (10 Weeks On The Chart)
12. Skillet – Rise (16 Weeks On The Chart)
13. Volbeat – Outlaw Gentlemen & Shady Ladies (27 Weeks On The Chart)
14. Black Sabbath – 13 (18 Weeks On The Chart)
15. Bring Me The Horizon – Sempiternal (27 Weeks On The Chart)

Special mention:

Imagine Dragons – Night Visions (58 Weeks On The Chart)

So the above charts show me a few things:

1. That the fans love new music. There are 5 albums that have their first week on the charts.

2. After a week, if that new music is not great, we move on very quickly. Dream Theater is suffering this fate.

3. If that new music is great, we spread the word and the album hangs around in the “charts”.  Avenged Sevenfold, Five Finger Death Punch, Skillet and Volbeat are a few bands that are hanging around.

4. If you create a group of songs that connect, expect to be hanging around for a long time. Imagine Dragons is one such band.

5. Artists need to adapt their business practices. Instead of spending months on an album, just to see it fade away within 6 weeks, they should be releasing more frequently. It doesn’t have to be original songs all the time. It could be acoustic versions, cover versions, unique live versions, blog posts and so on.

6. Here today, gone tomorrow is the modern paradigm. Artist need to adapt, so that they are here today, everyday.

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A to Z of Making It, Derivative Works, Music, My Stories, Piracy

2013 Metal and Rock Releases. Are they Derivative, Evolutionary, Original or Clones?

Artists need to think about their music as a product. In the end we (the fans) are all suckers for good products. Give us a good product and we will reciprocate.

So I am listening to the new Protest The Hero album, “Volition”. What a product it is! For the record, I was one of those fans that contributed to the Indiegogo campaign so you can say that my views are biased.

And what about this for a piece of PR? As soon as they were made aware of a few leaks hitting the internet in bad quality, Protest The Hero hastily arranged a download site for their Indiegogo contributors, sent an email to everyone about it with instructions on how to get their unique download pin and away we went, downloading the album.

The best way to fight piracy is to communicate with your fan base. They are your only concern. In relation to people downloading the album some will come to a show and some will download it and hate it.

So what was my immediate thought on the new album?

Original and evolutionary. This is Protest The Hero continuing on from what they have created in the past by adding a few more bells and whistles. The decision to go the fan funded route was just the beginning. During the recording process they lost a drummer and got an even better drummer in Chris Adler. They then got some friends to build some IT support to store all the data of the fans that contributed via Indiegogo.

So to sum up, Protest The Hero were able to record, mix, master and produce an album without having any record label support and without the need of a record label advance that they would have had to pay back AND they are still able to use the record labels to distribute the standard release worldwide.

Going back to the drumming, what a brilliant job from Chris Adler? It’s inspiring in the sense of “I Want To Break Stuff” inspiring. It just feels very metal like.

While Dream Theater and Korn get a lot of ink in the press, it is bands like Protest The Hero, Machine Head and Digital Summer that are stealing the thunder by reaching out to their fans, connecting and doing it the new way. They are cutting out everyone that gets in the way of them and their fans. It is a band to fan connection. It is a fan to band connection.

On a side note, when I listen to new music from bands, I normally place the music in the following categories;

1. Progress is derivative (to others this is the stolen or copied bucket).

2. Evolutionary (this is bands building on their past a little bit each time. It is the iterative approach)

3. Original (this is something that is so divergent or out there that it hasn’t been done before)

4. Maintenance (this is where the band delivers the same album over and over again)

So looking at my top 20 list of music so far from 2013, in which categories do they fall in.

Progress Is Derivative
Avenged Sevenfold with the “Hail To The King” album.

“Lift Me Up” from Five Finger Death Punch and “Kingmaker” from Megadeth also fit into this category.

Evolutionary

This list has quite a few releases in it.

Protest The Hero leads the way with “Volition”. It builds on all of their previous efforts.

“Vengeance Falls” from Trivium is also an evolutionary album, building on the shorter song structure from “In Waves” with better melodies and technical precise riffage.

The concept album from Black Veil Brides falls into the evolutionary bucket for me. While the overall musical themes of the album are still rooted in the previous releases, there was enough growth to show a band evolving.

Mutiny Within hit the evolutionary path with the release of “Synchronicity” which shows the band moving further away from the metalcore stigma that Roadrunner put on them.

30 Seconds To Mars went all world music on “Love Lust Faith Dreams” which is again an evolution of “This Is War.” My wife loves this album.

Audrey Horne released “Youngblood” which is a further evolution from their previous album, moving more into a blues rock/metal vibe.

The next two albums are debut albums and the reason why I saw them as evolutionary is that the evolve from the sounds of Korn and Genesis/Pink Floyd.

Brian Welch’s solo project, Love and Death released the excellent “Between Here and The Lost” which is an evolution of what Korn was doing prior to Head’s departure. If i had to pick between Korn’s new one and Love and Death, my vote goes to Love and Death.

Sound Of Contact released a sci-fi concept album with “Dimensionaut” that captures the eerie spirit of sci-fi soundtracks merged with Pink Floyd/Genesis and Marillion prog.

Original

I see Volbeat as an original band.

With “Outlaw Gentlemen and Shady Ladies” they merge country with their metal/rockabilly style. This album could have fitted in the evolutionary bucket as well, however in my opinion there is another of a blend of different music styles to class it as another original release.

I just finished reading a post on the Classic Rock Magazine website with Michael Poulsen, the lead singer from Volbeat. In that interview, he states that artists cant make any more money from record sales and that selling records doesn’t put food on the table anymore.

This is strange coming from a band that shifted 300,000 units in the U.S with their previous album. So if you do the math 300,000 at $10 a CD comes to $3MIL gross earnings on the CD. The current album is sitting at about 130,000 units in the U.S so far. So if Volbeat are not getting any money from the sales of recorded music, they should be speaking to their label about re-negotiating their deal.

TesseracT’s “Altered State” to me is a great piece of work. It isn’t just a bunch of songs put together and called an album. This is an album that needs to be listened from start to finish, with high quality headphones. There is so much happening that each listen is a new experience. It’s original to me.

Maintenance

All of these releases are good releases showcasing what the band does best. In a lot of cases, bands produce their greatest album by doing this and in some cases bands produce a few forgettable albums as well.

Coheed and Cambria – “The Afterman –  Descension”

Dream Theater – “Dream Theater”

Bullet For My Valentine – “Temper Temper”

Stone Sour – “House Of Gold And Bones Part 2”

Alter Bridge – “Fortress”

Killswitch Engage – “Disarm The Descent”

Five Finger Death Punch – “The Wrong Side Of Heaven And The Righteous Side Of Hell Vol 1”

Pretty Maids – “Motherland”

Buckcherry – “Confessions”

An artist and their music can move up or down in these categories throughout their careers.

The lessons here are that bands don’t have to be ground breaking original to be successful. They just need a well thought out approach that is executed well.

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A to Z of Making It, Music, My Stories, Piracy

The Good Way and The Bad Way

So if I pay $120 for a Spotify Premium account, it means that i can listen to a lot of songs. If I pay $120 worth of songs from iTunes in Australia, I can only listen to 70 songs. In Australia, we are charged $1.69 for a track. As a fan of music what is the better option.

However, for the artists that were doing well under the old record label controlled system, then Spotify and iTunes is probably not for them and they should retire.

For the larger group of artists that didn’t have the six winning lotto numbers in the record label lottery, then Spotify is the leveller. Spotify is changing the distribution of wealth within the music business. 

For the artists that don’t like the new way they can then go back to releasing their albums with the following advertising from the Nineties;

 

photo (6) photo (5)

 

 

 

 

 

 

 

 

Scott Ian from Anthrax can get his fans to go to all of the stores mentioned above. I trust that none of them are around anymore. It wasn’t piracy that killed them off, it was new technologies and bad business models.

The major chains all could have innovated, however they didn’t. Steve Jobs and Apple did. Daniel Ek and Spotify did.

In relation to the record labels. Imagine all the poor artists that were on Geffen Records in 1992. Talk about Geffen hedging their bets. That flyer is promoting Guns N Roses and Roxy Blue (Hard Rock) vs Nirvana (Grunge) vs White Zombie (Industrial Groove Metal). Guess we know who was the loser overall. Hard Rock.

The internet has enabled artists to reach out to wider and different communities than they could in the past. Previously, artists had to connect with people nearby and wait on the record label to spread the word.

However in 2013, many more artists are able to connect and build a fan base by finding and bringing together a unique fan base that is right for them and them alone.

Protest The Hero just did it with “Volition” and their Indiegogo campaign.

Coheed and Cambria did a great job with “The Afterman” releases.

Digital Summer is doing a great job at it as a DIY artist.

Marillion started it off in 2001. With everything there has to be a leader and for fan funding, that leader was Marillion.

The purpose of music is not to make people rich. It was always about the social bonding. If an artist can accomplish the bonding part, then the artist is giving the fan a reason to buy. It is human nature to reciprocate, to acknowledge value.

All those artists complaining, that they are losing, is because they are obsessed with the money they are losing. They have no one to blame but themselves. They are losing money because they no longer are making connections. They are just offering a piece of music up for sale without any connections and relationships. That is the bad way.

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