Tag Archives: control

A to Z of Making It, Music, My Stories, Piracy

The Economy Of Attention Means….

Every corporation in power, when faced with the inevitabilities of competition, have a nasty habit of pushing backwards. They assume that by killing off any competition before it gets some momentum, that they have done enough to protect their business models. They assume that if they lobby or bribe hard enough and get even more draconian laws passed, it will give them more power to prevent any further problems down the line.

But change is eternal. It is progress and it cannot be stopped. Try as the corporations will, change always happen.

The recording industry built an empire decades ago based on the control of the media and the distribution chains. From time to time, different genres and social movements captured the public imagination and as is the norm, the record labels would swoop in, exploit the genre for what it’s worth, oversaturate the market with similar sounding bands and then when the market place was so diluted the labels would then move on to the new genre that is causing waves and repeat the whole cycle.

How quickly was PUNK abandoned for the NWOBHM. Then how quickly was the NWOBHM abandoned for the LA Glam Rock scene. How quickly was the rock scene abandoned and Grunge embraced. Then Grunge had a three-year reign at the top before it was abandoned for another genre.

Of course, that way of doing business was all based on the record labels controlling everything. So then comes a little thing called Napster and decades of record label control just blows up in their faces.

Teenage kids have now built a better system. The kids have built a system that sees artists having the opportunity to create and release music without gatekeeper approval. The kids have built a system that said to the record labels, we want music in these formats and we want it twenty-four seven.

And the system allows for the transitioning of power and control back to the audience and the actual creators. That is the problem the record labels have with the internet. The piracy is the argument they push forward, however the real problem is the lack of control and power they have over the distribution chain.

The audience will get the music they want in any way they want. Instead of putting up roadblocks, the record labels need to build bridges connecting everything together. Napster showed the recording industry that people want mp3’s to download and that they want to do it for free. Napster and the rise of peer-to-peer downloading showed the recording industry that people want to format shift their music files.

It should be the norm that in 2014, if a person still buys a physical CD or LP of the artists, that same person should be able to download that whole album via a download site that the artist controls. Coheed and Cambria did that with “The Afterman” releases. Amazon offers it via the AutoRip option however not all artists opt in.

It should be the norm that in 2014, if a person wants to download an MP3 rip of an album for free, they should be able to do it. If Pirate sites make so much money from advertisements, then why don’t the record labels provide the same service that they pirate sites provide and even reward those uploaders for continuing to spread culture instead of locking it up.

The audience wants to support the artist however they do not want to line the pockets of the record label bosses while the artist they love gets a pittance for their creations.

Let’s think about why record companies came into being. Printing records is expensive. Distributing music also used to be expensive. Hell, even recording used to be expensive.

Now, a single person can do all of this themselves for very little money.

Why do we even need record companies anymore?

Their sole purpose in this day and age is that they have the resources to still make artists visible. However Spotify showed the world that it can also break a super star. Lorde is a perfect example. She was the Queen of Streaming for over three months before the major label recording industry and the outdated Billboard charts came knocking.

And the economy of attention means that any artists that gets a chance to be heard above all the internet noise really has one shot to impress.

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A to Z of Making It, Copyright, Music, My Stories, Piracy

Time Is Working Against The Artist

It’s 1992. The labels are signing Seattle bands, left, right and centre while at the same time they are dropping hard rock and heavy metal bands left, right and centre. That is the power the record label had. Not only could they make an artist famous, they could also destroy an artist. You see when you control all the points in the distribution and marketing chain, you more or less control everything.

With the massive power that the major labels had, we always saw artist/s as famous. We always thought that once an artist was signed to a label deal, they had it made. It was a big misconception.

Fame for an artist in most cases meant a large advance that had to be recouped by withholding royalty payments. That is why record label accounting gets messy and it cannot be trusted.

So in 2013, things have changed dramatically. With this change, the power is still with the major record labels. They gathered enough power during the Eighties and Nineties to be a force to be reckoned. Then in the Two Thousands the massive mergers and takeovers happened, further enhancing the power of the record labels. Then in order to allow digital start-ups, the record labels did one of three things; charge high licensing fees or litigate the start-up to bankruptcy or negotiate a large ownership stake in the start-up.

So even though the internet has lowered the barriers of entry, without the money and power of the label behind the artists, there is a pretty good chance, the artist would probably go unnoticed. Remember 4 million songs haven’t even been listened too on Spotify.

So when certain artists are complaining about a low royalty payment, maybe that is the royalty payment that is relevant to the niche the artist is in. Maybe it is a royalty payment that they have earned. You don’t see a current household name complaining. It’s because they worked hard at obtaining a certain thing called leverage.

Digital distribution offers an artist new audiences in places where brick-and-mortar stores would be impossible or unsustainable, like foreign countries or rural areas. The end result is growth across the board, both physical and digital provided that the artist gets noticed.

So is piracy that bad for an artist who is trying to get traction?

The majors and the mainstream journalists attached to news outlets operated by media moguls have done a great job selling the “one pirated item equals one lost sale” statistic and the “illegal downloading (piracy) is theft” argument. It is a statistic that rights holders, lobby groups and misguided artists exaggerate and it is a statistic they use to either kill off innovation or to stifle innovation.

Piracy (better known as copyright infringement) is basically one person (A) copying something of value that another person (B) owns. This leads to a situation that has both people (A and B) having a copy of the same item.

So it is safe to say that one pirated item is not theft. Theft is basically one person (A) taken something of value that another person (B) owns, which means that Person (B) no longer has the item.

So let’s assume that piracy spreads the artists’ material to places that are unknown to the artist and the people who download the music might become a fan and share their thoughts with others. They could even go to a show or they could go and purchase the next album or the artists back catalogue. There are a lot of could’s in the above theory. However the music business is all based on could’s.

For example, in the heyday of the record labels, this is how the above would have panned out.
Let’s assume that a record deal spreads the artists’ material to places that are unknown to the artist and the people who hear the music on radio or MTV might become a fan and share their thoughts with others. They could even go to a show or they could go and purchase the next album or the artists back catalogue. As you can see, the heyday theory also holds a lot of could’s.

Of course the difference is the money. The labels once upon a time threw money at artists and provided tour support. Today, the labels only go for the sure bet and 360 deals.

From a fan perspective, the main thing working against the artist today is time. Why would a music lover want to invest their time in an artist? I recently invested a lot of time in the TV show “Sons of Anarchy” because knowledge of the show was being shared at work and I wanted to be part of the conversation. I invested a lot of time in the show because fans of the show shared their thoughts with me. They convinced me that I needed to watch it.

One thing is certain in 2013. We move on fast. Look at the Top 10 lists of pirated movies that TorrentFreak publish each week. It’s always changing and very rare for the same movie to be at number one for two weeks in a row. Look at the Top 10 of the Charts published by each country. The artists in the list are always changing.

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A to Z of Making It, Music, My Stories

Who Is the Real Star? The Band Name or the Personnel In The Band

There is an article doing the rounds at the Hollywood Reporter about how “The Walking Dead” is TV’s number 1 show and that the stars of the show are still largely unknown.

So it got me thinking. I was very interested to check out the show based on my love of the Horror genre. Once I checked it out, I was hooked. I didn’t start watching the show because they had certain actors in it. The only actor I was aware of was Daryl’s brother and that was from the movie Cliffhanger with Stallone and that was after watching a few episodes. So I got into the show because i was a fan of the horror genre.

However I got into “Sons Of Anarchy” because hard-core friends eventually got me to invest some time in it.

The point I am trying to make is that we get into certain TV shows, movies or artists based on a thousand different reasons. One thing is clear; we don’t get into these cultural icons because of the people in them.

For example, when Metallica started on the scene, no one was walking around saying that they got into Metallica because James Hetfield was such a cool cat or Lars Ulrich was the man. We got into Metallica for multiple reasons. For example, we were fans of the metal genre, the songs connected with us; we wanted to be part of the conversation and so on. From the outset, we become fans because of the music we hear.

That is what culture is all about. Sharing stories about the things we love.

Of course some outliers do exist and some artists have a cultural influence that transcends their music. They become institutions themselves. For example, Slash is now a cultural institution. Ozzy Osbourne is a cultural institution albeit with a lot of help from his “friends”. Nikki Sixx is a cultural institution. Robb Flynn is a cultural institution. Dee Snider is a cultural icon. These artists can all survive on their own. They are brand names themselves.

It’s taken Slash almost 14 years from when he left Gunners to re-establish and re-brand himself as a force to be reckoned with. That happened in 2010 with the release of his solo album and with a little help from his friends.

Randy Rhoads and Bob Daisley helped Ozzy Osbourne break the shackles of Black Sabbath. Jake E. Lee and Phil Soussan enhanced what Randy Rhoads and Bod Daisley created. Zakk Wylde turned it all into a blockbuster with “No More Tears” being the pinnacle.

Nikki Sixx re-invented himself and Motley Crue by first gaining control of Motley Crue’s back catalogue from Elektra Records. A task that no other artist had accomplished before. Then he pushed for the writing of “The Dirt”. Since then, he has become a solo artist with Sixx AM, a song writer for other artists, a social media junkie, a photographer, a literary writer and a radio personality.

Robb Flynn showed the world that he can survive. He really went out of his comfort zone recently and performed acoustically. He survived the “Through The Ashes of Empires” era and lived to tell the tale. Talk about Grit and Roll. It was music all the way, with no safety net. No plan B. His Journals are pure gold. Even if you don’t like Machine Head’s music, you can still appreciate the Journal Ramblings. For any artist starting off, there is information in there that is real. There is information there that is not sugar-coated by a mainstream writer.

Dee Snider, what else can be said. Read his bio.

These artists have all connected with us on different levels. They have become so large in people’s lives that they have become cultural institutions themselves. We then stick with these institutions through the good times and the bad times.

So what about all the other artists. Well for the remainder of the artists it is still about the music. They need to have the music pumping out and they need to make connections.

Dee Snider once said that there are no more rock stars in this day and age. I took that to mean, that in the internet age, there are no real recognizable faces to put to certain bands. While I agree with that comment in parts, I also disagree with it.

For example, Coheed and Cambria has Claudio Sanchez. Watch them live and you get to see the hair. Instantly recognizable.

Five Finger Death Punch has Zoltan Bathory with the dreadlocks and the UFC/mixed martial arts look. They have Ivan Moody and the Mohawk.

Shinedown has Brent Smith, who performs like an adrenaline injected Steve Tyler.

Black Veil Brides have, well they have the whole band.

Avenged Sevenfold have Eighties rock star stage names with instantly recognisable faces.

However if any of the band members in the above mentioned bands, decide to go on their own, it will be a tough slog for them as the bands they are in have all become cultural institutions. Then you have a band like Protest The Hero who look like normal guys going to University.

So going back to “The Walking Dead”. The show is the rock star. That is the cultural institution.

So for any wannabe rock stars, think about all of the above for a second. No one is going to wake up tomorrow morning and think to themselves, “damn, I want to hear some music from Zoltan Bathory, or “Insert New Artist name here””.

We wake up in the morning and think to ourselves, “damn, we want to hear some Five Finger Death Punch. We wake up and go “damn its “The Walking Dead” tonight.”

That is what a lot of misguided artists fail to grasp when they leave a certain cultural institution citing musical differences. They (meaning the person) were never the stars. The band name is the star and it always will be.

That is why Guns N Roses is still rolling along, playing to large audiences.

That is why Tommy Lee returned to Motley Crue.

That is why James Hetfield returned to Metallica after rehab. That is why Lars Ulrich never contemplated anything else except Metallica during this period.

That is why Dave Mustaine resurrected Megadeth after he disbanded the band.

That is why Dimebag didn’t want Pantera to end. He knew that Pantera was the star.

That is why David Lee Roth worked with Van Halen again. That is why Sammy Hagar wants to work with Van Halen again.

That is why Alex Skolnick returned to Testament.

That is why there is a fight over who owns the right to the Queensryche name.

That is why Benjamin Burnley went all legal for the right to use the Breaking Benjamin name.

That is why Bruce Dickinson and Adrian Smith returned to Iron Maiden.

That is why Rob Halford returned to Judas Priest.

That is why Black Sabbath reformed with three of the original members and released ’13’.

That is why bands like Ratt, Quiet Riot, Dokken, Poison and Skid Row are still continuing.

That is why Joey Belladonna returned to Anthrax and why Scott Ian is still continuing the band.

That is why Slayer is continuing without Jeff Hanneman.

To finish off with the immortal words of Ronnie James Dio “And on and on and on and on it goes….”

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Music, My Stories

Saint Control: James Is Madly In Control With You

Some Kind of Monster was on TV a few nights ago. It has been a long time since I watched it, so I stayed up late to refresh my memory. I have been meaning to re-watch it for a long time, however with so much new content released each day, it’s hard to find the time to revisit something from the past.

Basically, Kirk and Lars are beholden to James Hetfield. That is the message that I got out of the documentary this time around. During the whole “James in rehab” period, Kirk and Lars did nothing and could do nothing. The documentary is really about James Hetfield and his personal struggles. By adding crappy footage of an art auction that involved Lars and footage of Kirk surfing, the directors were as diplomatic as they could be to the other members of Metallica. In the end it was all about James.

There is a scene. James and Lars are arguing about control. James doesn’t like how decisions are made without him being consulted and he is blaming Lars for controlling the decision-making process. Lars counters back by saying that even though James talks about having no control, James actually has all the control.

The band was on hold until James got his act together (one form of control), the band is working on a time schedule designed by James (another form of control), they cannot listen and discuss the “St Anger” songs without James present (another form of control) and they cannot make changes to songs once James has departed for the day (another form of control).

It all comes down to this. James could replace Lars, Kirk and Rob with other musicians and the band is still Metallica. However Lars, Kirk and Rob cannot replace James with another singer/guitarist and still call it Metallica.

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A to Z of Making It, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Record Label Innovation – Kill Music Service to Protect Old Business Models

What are the Record Labels worth without the talent? ZERO!

So what do the Record Labels do to their talent?

They treat them to a world of creative accounting.

They treat them to a world where they spend monies on DMCA takedowns and litigation to protect the old income streams, instead of nurturing new income streams for their talent. Throughout life, people are always looking for something new, however the recording industry believe in selling the same old thing in music. When something different comes out like Mumford & Sons, Adele, PSY and Imagine Dragons it triumphs in unforseen ways.

The whole approach of the Record Labels and the RIAA has been if they can’t control a business, their next best option is to kill the business off. Napster showed the music business what the fans wanted, however they killed it off and to this day, not one legal service has risen to offer what Napster offered, which was Community and Convenience.

There is a song called Red City on the new Stone Sour release, House Of Gold and Bones II. In the story line, our hero is in the clutches of the bad guys and the song Red City marks the beginning of the end for the main character. If the Entertainment Industries and their stooges get their way, it is the beginning of the end for the Internet and the opportunities it gives to creators.

Sort of like the lyrics in the new Black Sabbath song, End of The Beginning that states “rewind the future to the past”. That is what the Entertainment industries want. The past to return. That is the future they want.

Look at the recent behaviour of the one they call Prince. Even the Electronic Frontiers Foundation has inducted Prince into its “Takedown Hall of Shame”. To sum up, Prince has issued DMCA takedowns on six second clips of a Prince concert, on fan recorded concert videos of him covering Creep from Radiohead (which by the way he doesn’t even own the rights to the song), threatening to sue people for thinking of doing a tribute album to him and a takedown of YouTube video of a toddler dancing to a Prince song (which is in the Courts at the moment).

The reason why I am mentioning Prince is to show people what a misguided artist he has become. The labels send millions of DMCA takedowns each day and in a lot of cases they censor free speech under a copyright claim. They have even taken down their own websites. Universal Music Group even took down Black Sabbath’s God Is Dead YouTube stream from the Black Sabbath YouTube page.

When is the Recording industry and people like Prince going to stop complaining? When are they going to stop lamenting the passage of the good old days? When are they going to stop blaming the technologists and the fans for ruining their business models. There is a reason why Indie labels have claimed a large slice of music sales this year than the three majors. It’s because they are working on the outside, digging deep and finding those real stars, the real golden nuggets.

Music used to be cutting edge and it used to drive the conversation and the culture. These days music is just another consumable, ready to be consumed like milk. Musicians like Prince, Jon Bon Jovi, Jay Z and so forth are trying to get in bed with the Fortune 500. Where is it written that musicians must be rich? You create quality that resonates and connects, then you will be a star.

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Music

The State of Bon Jovi

Jon Bon Jovi just can’t seem to get out of the news these days. There is the escalating feud between Jon Bon Jovi and Richie Sambora, which I am sure will sort itself out and then re-escalate again. The Because We Can tour is still continuing, playing to thousands of people each night. Maybe Jon Bon Jovi should remain the tour to Because I Can. Then there is the Cleveland Browns debacle, where a concert to launch the season for the NFL team was cancelled due to low ticket sales at the request of Jon Bon Jovi.

Word on the street is that, fans still purchased tickets on the belief that Richie Sambora will be returning to the band eventually, however, with the feud escalating and the comments from Jon Bon Jovi about Richie Sambora being easily replaceable, fans are starting to realise that Sambora’s return is far from certain, especially when Sambora has stated that he would like to return, however Jon Bon Jovi denied the request.

So where does this leave the band Bon Jovi. At the moment the band is Jon Bon Jovi, Tico Torres, Dave Bryan, hired salary employee Hugh McDonald on bass and fill in guitarist Phil X on guitar. Can this version lay claim to the Bon Jovi title?

It’s like another favourite band of mine, Dokken. To me Dokken is Don Dokken, George Lynch, Jeff Pilson and Mick Brown. Don Dokken once said that he and the rest of the Dokken band members thought that they would get rich once they signed a recording contract and started selling records. He then goes on to say that for every dollar the band made, they had twenty cents to split four ways. Since Don Dokken signed the original contract, the band agreement was that he would earn 50% and the other 50% was to be split between George Lynch, Mick Brown and Jeff Pilson. That is what started the rift between George Lynch and himself. In order to keep the band together Don was forced to sign a contract that was an equal four way split. As the band got more famous, the resentment got more.

I know it is difficult to hold a band together, especially when money starts to become involved and so forth.

Jon made it clear after the New Jersey tour, that if the Bon Jovi band was to continue into the Nineties, he had to seize control. Is the current state of affairs a consequence of this?

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