A to Z of Making It, Copyright, Music, My Stories, Unsung Heroes

Cash From The Old

I read on a blog post by Seth Godin that “Book publishers make more than 90% of their profit from books they published more than six months ago. And yet they put 2% of their effort into promoting and selling those books.”

So what do you reckon the numbers would be for music?

Would it be fair to say that 90% of the income that the record labels get comes from music that came out six months ago compared to what is new.

The majority of people don’t normally purchase creative content all the time but when they do, they buy what is popular. It’s the reason why each year the “Black” album from Metallica sells. It’s the reason why “IV” from Led Zeppelin still sells. It’s the reason why “No More Tears” still sells. It’s the reason why “Slippery When Wet” still sells.

Then you have artists putting out new stuff.

Back in the MTV era, the new stuff sold well on the first week. It was marketed heavy by the record labels, all on the budget of the artist. The record labels controlled the distribution channel. So many other industries came to be because of this distribution chain. Vinyl manufacturing plants, cassette manufacturing plants, CD manufacturing plants, video clip services, record shops, delivery drivers, image consultants and so forth.

However we are living in a different era, one controlled by consumers. And the new stuff released by artists in 2017 is originally purchased by a smaller hard-core super fan group. Much like to 70’s. Then in time as word spreads, people will check out the release and keep it in the conversation. Much like the 70’s. You know that person that doesn’t purchase much creative content a year, well there is a pretty high chance they will purchased something that is popular when they decide to purchase. Like Metallica’s “Hardwired” or “Seal The Deal and Let’s Boogie” by Volbeat.

Actually Volbeat is one of those stories that you can write forever about. Death metal musicians in the 90’s. By 2000 they branched out into the Volbeat sound. By 2010 they had an opening slot on the “Death Magnetic” tour and U.S success came. “Seal The Deal and Let’s Boogie” was released June 3, 2016. It’s still in the conversation with physical sales, streams and radio spins. Even their “Beyond Hell, Above Heaven” album released April 24, 2012 was certified Gold in the U.S on March 22, 2016. Yep, 4 years after its release.

“Inhuman Rampage” by Dragonforce was released on January 9, 2006. On July 21, 2017 it was certified Gold in the U.S. Not bad for a power metal act and it happened 11 years after the album was released. “Come What(Ever) May” by Stone Sour was released on August 1, 2006 and on July 21,2017 it was certified Platinum in the U.S. Yep, 11 years after the album was released. “I Get Off” is a single from Halestorm. It was released on February 25, 2009 and 8 years later on July 12, 2017, the single was certified Gold in the U.S.

The one song I want to bring to your attention just to show how out of touch and behind the RIAA and their certification systems are is “Human”.

“Human” is a song by Rag’n’Bone Man. It was released on July 15, 2016. On July 7, 2017, a year after its release it was given a Gold certification for 0.5 million certified units by the RIAA. On Spotify, the song has 206,745,038 million streams. It was in Spotify’s Top 50 hits for six months before radio and the labels and the normal PR label press outlets caught wind of it. To put into context, Metallica’s most streamed song on Spotify is “Enter Sandman” with 166,178,415 streams.

What’s the above telling us?

Recognition doesn’t come on day one or week one or month one or year one. It percolates year after year after year until it boils to the surface. Will you be around to capitalise and monetise? Maybe, but I can guarantee one entity which will be around to monetise. The record label and the publishers. The labels/publishers via their lobby groups like the RIAA have got Copyright wrapped around their little finger so tight and they have the power/money to influence the copyright conversation even more in their favour.

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A to Z of Making It, Music, My Stories

Who Is the Real Star? The Band Name or the Personnel In The Band

There is an article doing the rounds at the Hollywood Reporter about how “The Walking Dead” is TV’s number 1 show and that the stars of the show are still largely unknown.

So it got me thinking. I was very interested to check out the show based on my love of the Horror genre. Once I checked it out, I was hooked. I didn’t start watching the show because they had certain actors in it. The only actor I was aware of was Daryl’s brother and that was from the movie Cliffhanger with Stallone and that was after watching a few episodes. So I got into the show because i was a fan of the horror genre.

However I got into “Sons Of Anarchy” because hard-core friends eventually got me to invest some time in it.

The point I am trying to make is that we get into certain TV shows, movies or artists based on a thousand different reasons. One thing is clear; we don’t get into these cultural icons because of the people in them.

For example, when Metallica started on the scene, no one was walking around saying that they got into Metallica because James Hetfield was such a cool cat or Lars Ulrich was the man. We got into Metallica for multiple reasons. For example, we were fans of the metal genre, the songs connected with us; we wanted to be part of the conversation and so on. From the outset, we become fans because of the music we hear.

That is what culture is all about. Sharing stories about the things we love.

Of course some outliers do exist and some artists have a cultural influence that transcends their music. They become institutions themselves. For example, Slash is now a cultural institution. Ozzy Osbourne is a cultural institution albeit with a lot of help from his “friends”. Nikki Sixx is a cultural institution. Robb Flynn is a cultural institution. Dee Snider is a cultural icon. These artists can all survive on their own. They are brand names themselves.

It’s taken Slash almost 14 years from when he left Gunners to re-establish and re-brand himself as a force to be reckoned with. That happened in 2010 with the release of his solo album and with a little help from his friends.

Randy Rhoads and Bob Daisley helped Ozzy Osbourne break the shackles of Black Sabbath. Jake E. Lee and Phil Soussan enhanced what Randy Rhoads and Bod Daisley created. Zakk Wylde turned it all into a blockbuster with “No More Tears” being the pinnacle.

Nikki Sixx re-invented himself and Motley Crue by first gaining control of Motley Crue’s back catalogue from Elektra Records. A task that no other artist had accomplished before. Then he pushed for the writing of “The Dirt”. Since then, he has become a solo artist with Sixx AM, a song writer for other artists, a social media junkie, a photographer, a literary writer and a radio personality.

Robb Flynn showed the world that he can survive. He really went out of his comfort zone recently and performed acoustically. He survived the “Through The Ashes of Empires” era and lived to tell the tale. Talk about Grit and Roll. It was music all the way, with no safety net. No plan B. His Journals are pure gold. Even if you don’t like Machine Head’s music, you can still appreciate the Journal Ramblings. For any artist starting off, there is information in there that is real. There is information there that is not sugar-coated by a mainstream writer.

Dee Snider, what else can be said. Read his bio.

These artists have all connected with us on different levels. They have become so large in people’s lives that they have become cultural institutions themselves. We then stick with these institutions through the good times and the bad times.

So what about all the other artists. Well for the remainder of the artists it is still about the music. They need to have the music pumping out and they need to make connections.

Dee Snider once said that there are no more rock stars in this day and age. I took that to mean, that in the internet age, there are no real recognizable faces to put to certain bands. While I agree with that comment in parts, I also disagree with it.

For example, Coheed and Cambria has Claudio Sanchez. Watch them live and you get to see the hair. Instantly recognizable.

Five Finger Death Punch has Zoltan Bathory with the dreadlocks and the UFC/mixed martial arts look. They have Ivan Moody and the Mohawk.

Shinedown has Brent Smith, who performs like an adrenaline injected Steve Tyler.

Black Veil Brides have, well they have the whole band.

Avenged Sevenfold have Eighties rock star stage names with instantly recognisable faces.

However if any of the band members in the above mentioned bands, decide to go on their own, it will be a tough slog for them as the bands they are in have all become cultural institutions. Then you have a band like Protest The Hero who look like normal guys going to University.

So going back to “The Walking Dead”. The show is the rock star. That is the cultural institution.

So for any wannabe rock stars, think about all of the above for a second. No one is going to wake up tomorrow morning and think to themselves, “damn, I want to hear some music from Zoltan Bathory, or “Insert New Artist name here””.

We wake up in the morning and think to ourselves, “damn, we want to hear some Five Finger Death Punch. We wake up and go “damn its “The Walking Dead” tonight.”

That is what a lot of misguided artists fail to grasp when they leave a certain cultural institution citing musical differences. They (meaning the person) were never the stars. The band name is the star and it always will be.

That is why Guns N Roses is still rolling along, playing to large audiences.

That is why Tommy Lee returned to Motley Crue.

That is why James Hetfield returned to Metallica after rehab. That is why Lars Ulrich never contemplated anything else except Metallica during this period.

That is why Dave Mustaine resurrected Megadeth after he disbanded the band.

That is why Dimebag didn’t want Pantera to end. He knew that Pantera was the star.

That is why David Lee Roth worked with Van Halen again. That is why Sammy Hagar wants to work with Van Halen again.

That is why Alex Skolnick returned to Testament.

That is why there is a fight over who owns the right to the Queensryche name.

That is why Benjamin Burnley went all legal for the right to use the Breaking Benjamin name.

That is why Bruce Dickinson and Adrian Smith returned to Iron Maiden.

That is why Rob Halford returned to Judas Priest.

That is why Black Sabbath reformed with three of the original members and released ’13’.

That is why bands like Ratt, Quiet Riot, Dokken, Poison and Skid Row are still continuing.

That is why Joey Belladonna returned to Anthrax and why Scott Ian is still continuing the band.

That is why Slayer is continuing without Jeff Hanneman.

To finish off with the immortal words of Ronnie James Dio “And on and on and on and on it goes….”

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