Tag Archives: Van Halen

A to Z of Making It, Alternate Reality, Music, My Stories, Piracy

Did Piracy assist the come back of Twisted Sister?

Young people today do not realise the impact that Twisted Sister had on the music business around 1984 and 1985. Sure, other bands had greater sales and bigger tours, however no one did MTV like Twisted Sister. They ushered in a whole new promotions medium for metal and rock bands.

Twisted Sister came into stardom and then disappeared. In order to understand what happened and then why the resurgence, we need to go back to 1984.

“Stay Hungry” is released, followed by three singles. Two of those singles, “We’re Not Gonna Take It” and “I Wanna Rock” made MTV a giant in the rock and metal world. Prior to that MTV didn’t really have any traction with the rock and metal communities. People tuned in to MTV to watch these clips.

The “Stay Hungry” album goes multi-platinum in the U.S. Dee ends up before the Senate and “Come Out And Play” comes out in 1985. It doesn’t meet the sales target set by the label and the tour is losing money in the U.S.

Europe, on the other hand is a whole different story and they had sold out shows across the continent. How can this be when the actual sales of the album are low in Europe? Europe is renowned for it’s black market and sharing culture.

By 1987 it was game over for Twisted Sister.

How can a band that was riding high by the end of 1984, disappear by 1987, especially when lesser bands continued to have a career during this period;

The Michael Jackson business model from the labels

The music market collapsed in the late Seventies. In order to stay viable, the major labels decided on a strategy to make more money with fewer acts. Michael Jackson became the first artist to whom this new strategy for success was to be applied. By 1982, Michael Jackson released “Thriller” and by 1984, the album was certified 20x Platinum.

He wasn’t alone either. Artists like Billy Joel, Bruce Springsteen, Elton John and Madonna, also benefited enormously from the new majors’ strategy to create superstars. When Bon Jovi and U2 exploded, they also joined this new superstar strategy. This is the way it worked; Large advances and marketing budgets, expensive music videos and fronting large amounts of money for large tours. Repeat if band/artist is successful or don’t repeat if band/artist is not successful.

Artist & Repertoire was unofficially outsourced to the independent labels and if they found an artist that had success, the artist would be transferred over into the major label network by default.

So a band like Twisted Sister comes on the scene and they don’t fit the new major label strategy. Anyway, the band persists and they end up breaking through. So the label is now thinking, maybe we should throw some money at this band and see what they can deliver. When “Come Out And Play” didn’t outsell “Stay Hungry” the label decided to move on, as it was clear that Twisted Sister didn’t fit the new model.

 

 

The Rise of the Thrash Scene

Twisted Sister to me are a heavy metal band. Yep they had that crossover appeal with “We’re Not Gonna Take It” and “I Wanna Rock” however in the end, songs like “Burn In Hell”, “Stay Hungry”, “You Can’t Stop Rock N Roll”, “Come Out And Play”, “Kill or Be Killed”, “Destroyer”, “Run For Your Life”, “Under The Blade” and “The Fire Still Burn”s are heavy metal to a tee.

Twisted Sister appealed to the kids who were alienated and subjected to ridicule for their choice of music. They appealed to the kids who had a stiff middle finger attitude at the establishments. In 1983, an album called “Kill Em All” was released, who took on the same themes that Twisted Sister started. Instead the word ROCK was replaced with METAL. The metal fans of Twisted Sister jumped ship to the new “Metal Militia” started by Metallica. With songs like “Whiplash”, “Seek And Destroy”, “Fight Fire With Fire”, “Hit The Lights”, “Battery”, “Damage Inc.” and “Leper Messiah”, Metallica and other thrash bands ushered in a new era for the youth that Twisted Sister had connected with.

If you have any thrash fans, check out their collection and I guarantee you that they will have a Twisted Sister album in there.

The Bon Jovi and U2 Effect

So what happens when your core metal audience abandons you. For Twisted Sister, they needed to reinvent themselves. By 1986, Bon Jovi and U2, exploded all over the world. The record labels are flush with cash and they want more superstar acts. So what do the record labels do? They persuade their bands to record similar sounding albums. They tell the independent’s to sign hundreds of other similar bands on bad contracts. It is all about the profits.

The Senate Hearings

In 1985, fans of metal music just didn’t understand what the hoopla was about. They had no idea why metal music would even need to be at the hearings. Metal music was always on the fringes. Big deal if they add a parental advisory sticker to the album.

Abandoned By MTV

MTV used Twisted Sister and Dee Snider to promote their channel. Once the channel had traction in the metal and rock community, MTV abandoned the band.

The Past Finally Takes Its Toll with the Ten Year Itch

By the time 1987, rolled around, the band Twisted Sister with Dee Snider fronting it, had been at it for over 10 years. Jay Jay French even more. The band almost called it quits by 1983 when their Secret record deal fell apart. If you look at the 10 year trend of other bands you will see that what happened to Twisted Sister is nothing new.

Aerosmith more or less broke up by 1981, ten years after the main line up was formed. It wasn’t until 1984 that they got back together and by 1987 they became a multi-platinum band again.

Motley Crue replaced Vince Neil in 1992, almost eleven years after the band formed.

Van Halen had a new singer almost 12 years after they formed in 1986. By 1998, they had another singer.

Iron Maiden by 1989 had a few line-up changes in a new guitarist, a new drummer and most importantly a new singer.

Alice Cooper was at a low by 1980 after 12 years of hard work. It wouldn’t be until 1989 that he found major success again with the “Trash” album. His first break in the Eighties came with Twisted Sister in the “Be Cruel To Your Skuel” song in 1985 and a song called “He’s Back” from the Friday The 13th soundtrack.

So what happened to get Twisted Sister back into the public imagination:

The Beavis and Butt-head and Green Day Connection

It all started in 1993 and 1994. It was Beavis And Butt-head and Green Day that re-ignited the public’s imagination with Twisted Sister.

In the Beavis and Butt-head episode, “Stewart’s House (Too Dumb For TV)”, “I Wanna Rock” is featured, as well as “You Might Think” by The Cars, “Kiss” by Art Of Noise and “The Majesty Of Rock” by Spinal Tap. After Beavis almost loses it acting out the teacher’s opening speech, they move on to complain about the lack of explosions and that Twisted Sister are “fat guys in clown makeup.” In the end it got people talking about Twisted Sister again.

Then came 1994. That is when Billie Joe Armstrong the singer/vocalist from Green Day sang the start of the song “We’re Not Gonna Take It” during Green Day’s infamous Woodstock ’94 performance. Yes, that is the same performance were Billie Joe Armstrong started a mud fight with the crowd. In the end Woodstock 94, was referred to as Mudstock ’94. Apart from the people at the event, the event was also viewed by millions by pay-per-view television. In the end, the Woodstock 1994 performance from Green Day, gave the band further publicity and recognition and it helped push the “Dookie” album to eventual diamond status.

In the aftermath of Mudstock 94, the millions of people that saw the event via pay per view, as well as the people that attended, asked themselves two things about “We’re Not Gonna Take It”; Which band sang that song and where can I get my hands on it?

With a combination of fans re-purchasing their LP’s and Cassettes on CD, and the Mudstock performance of Green Day renewing interest in the band as well as Beavis and Butt-head, the “Stay Hungry” album was certified 3 x multi-platinum in November 1995 almost ten years since is double platinum certification from 1985. In addition, “You Can’t Stop Rock N Roll” was also certified “Gold” in November 1995.

A Radio Show and A Band called Sevendust

In 1997, Dee Snider began hosting the “House of Hair” radio show. With the catchphrase of “If It Aint Metal, its Crap”, the radio show focused on the 1980s hard rock/heavy metal period.

Also in 1997, a band called Sevendust released their self-titled debut album. It was produced by Mark Mendoza and Jay Jay French. By May 1999, the album was certified gold. Of course, Sevendust also had Jay Jay French as manager. Fans started asking how can that be? How can a person that dressed up like a chick in the Eighties, manage a band as brutal and heavy and COOL as Sevendust? If people are talking about you, that is a good thing. I remember when I purchased the Sevendust album and saw the Twisted Sister connection, I couldn’t stop telling people about it.

Heroes Are Hard To Find in a Strangeland of Napster, A Band Called Lit, Tribute albums and Spitfire Re-Issues.

In 1999, Napster exploded. I remember going on to Napster and seeing all the Desperado material, the Widowmaker material, the Twisted Sister material, as well as live concerts from Twisted Sister (from soundboard recordings and fan bootlegs). Thousands of people were uploading and downloading this content. While this would have hurt the RECORD LABEL, it didn’t hurt Twisted Sister at all in the years to come. I have always said that if you create great music now, expect to be paid well later. From Napster I got my hands on the Desperado era songs.

Also in 1999, the rock band Lit paid homage to the opening of Twisted Sister’s “We’re Not Gonna Take It” video clip. Dee Snider actually plays the role of the angry father (originally portrayed by Mark Metcalf) who verbally abuses his son for his lack of authority and uncleanliness. This was big from a Twisted Sister point of view for two reasons. Interest in the platinum selling band Lit was huge, after their number one rock hit “My Own Worst Enemy” remained at number one for 11 weeks on the Billboard Rock Charts. “Zip Lock” was the follow up single and what a video clip to lead with. Again, this got Twisted Sister and Dee Snider back into people’s imagination.

The movie Strangeland was also released in 1999, with a new song called “Heroes Are Hard To Find.” This was the first new piece of music from Twisted Sister and it was significant, along with the Spitfire re-issues of the “You Can’t Stop Rock N Roll”, “Come Out and Play” and “Love Is For Suckers” album with additional tracks.

A Road Trip and That Bastard Solo Album

In 2000, a small budget movie came out called Road Trip. For a movie that cost about $17 million, Road Trip was a hit and what a perfect song they had for it. As the characters sing along to “I Wanna Rock” as it was playing on the radio of the bus, it was very reminiscent of “Bohemian Rhapsody” in Wayne’s World. A perfect touch and what a promotion for the band

Dee Snider also released a solo album called “Never Let the Bastards Wear You Down” in 2000. Now this album was a “Best off” from songs that didn’t make it on any Twisted Sister albums, plus selections from the ill-fated Desperado project that Elektra boss Bob Krasnow destroyed two weeks before its release. It was a great album and the back stories provided with the CD, re-ignited the imagination.

A Culturally Significant Film

In 2001, the United States Library of Congress deemed Animal House a culturally significant film and selected it for preservation in the National Film Registry. This was significant for Twisted Sister. Since their video clips of “We’re Not Gonna Take It” and “I Wanna Rock” borrowed from Animal House, their name was out there again with the renewed interest in this movie.

Any person that grew up the Seventies and the Eighties cannot watch the Animal House movie and not think of Twisted Sister, especially when Nedermeyer has screen time.

Congressional Hearings are Finally Understood

Dee Snider is now seen as the hero and playing himself in a 2002 TV-movie called “Warning: Parental Advisory” got him back in our faces again.

 

Piracy and The Pirate Bay

The Pirate Bay debuts in 2003 in Sweden. Twisted Sister is one band that is shared a lot by the Europeans. A band with low record sales in Europe headlines Wacken.

Schwarznegger Is Not Gonna Take It

Dee sang, “We’re Not Gonna Take It,” which was adopted by the Schwarzenegger campaign. Of course, if you are a fan of the “Stay Hungry” album, you would know that the themes and the album title is from a book that Schwarzenegger wrote back in 1979.

A Film Called The Warriors and the Rise of Cyberlockers and Blogs

By 2005, blogs and cyber lockers are rising, especially in European countries. This is how it worked; A music fan creates a blog and they list all of the albums they have from bands. On each list they have a link that directs the person to a cyber locker site where they can download the album. If people kept on downloading the album, the link stayed up on the cyber locker website. If they didnt, the link would expire. Twisted Sister’s collection, plus live recordings did the rounds on these blogs and the links stayed up.

 

Also in 2005, Paramount Home Video released the “Ultimate Director’s Cut” DVD of The Warriors. As the movie came back into the public awareness so did “Come Out And Play” as people were reminded of Dee Snider clicking bottles together saying “Twisted Sister, come out and play” as a tribute to the movie.

The Wash Up

The fans of Twisted Sister in the Eighties had kids and those kids grew up. There is a study doing the rounds on the internet about how the musical tastes of kids are influenced by the musical tastes of their parents. 

In my opinion, the re-birth of Twisted Sister’s popularity in the 2000’s is due to piracy. In Europe, Twisted Sister’s music is pirated heavily. With this new distribution, Twisted Sister was given headlining slots at European festivals that still continues to this day. Being a killer live band, they always delivered and their legend grew even more.

It’s funny that the thing that the record labels try to stop is the same thing that gave Twisted Sister a new life.

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A to Z of Making It, Derivative Works, Influenced, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Blabbermouth The Sequel – Music Is Melody and Improvisation Is A Genesis Of Composition

The website Classic Rock Revisited conducted an interview with Yngwie Malmsteen recently. The interview was aimed at promoting Malmsteen’s new biography. Malmsteen is one musician who is not afraid to share his opinions. His recent opinions on the state of the music industry has polarised the internet. The mere mention of the word “piracy, and music” a reaction is always forthcoming.

“When I started out, it was very much like the guy with the big cigar in a big office saying, “I’ll give you a record deal, boy.” You had tour support, tour buses, local A&R people, the whole nine yards. I did that, but it’s all gone now. It can be for better or worse, because if you don’t have name recognition now.”

This is what used to happen. Any musician that wanted to write songs and have those songs released to an audience, had to meet that “guy with the big cigar.” In no way did a recording contract guarantee an artist success. Yngwie Malmsteen seems to forget that between the period of 1983 to 1988, he released an album each year in order to get name recognition. The reason why he got name recognition is because he had the songs and two great vocalists in Jeff Scott Soto and Joe Lynn Turner. In the end, as good as Malmsteen is on the guitar, if the song sucked and if the vocals sucked, he would have remained in the underground.

“If you want to start out now, how the f!&k do you do it?”

The same way you always have done it. Create great songs. In the end, it is the songs that will sell you. Regardless of how good you play your instrument, if the songs are not making a connection with people, then nothing will happen. The only difference is that bands these days, don’t need to play 2000 shows to get traction.

Look at bands like Heartist and Digital Summer. Heartist is signed to Roadrunner and Digital Summer is all DIY. Both bands have decent traction. Heartist built their following online. Digital Summer did it in a hybrid way. Starting out before the MySpace craze, they did it with feet on the ground, handing out flyers and playing shows. When technology started playing a part in promoting and marketing a band, these new opportunities got filtered in to their workload.

“Back in the day, DEF LEPPARD said if they could get a few singles on MTV, they’d be able to make it, and they did. That happened with a lot of bands who did that back then. Now we have YouTube, but there are billions of videos and musicians on there and if nobody knows your name, nobody’s going to look you up. It’s a little bit weird, but in that sense, the music industry situation is really bad for whoever wants to start out now.”

FACT – MTV used Heavy Metal music as a means to get traction. Look at the clips produced by hard rock / metal bands. Twisted Sister, had “We’re Not Gonna Take It” and “I Wanna Rock”. Motley Crue had “Smokin In The Boys Room”. Van Halen had “Hot For Teacher.” All of those clips were game changers in the video format. As soon as MTV got traction, they booted metal music and put it back to a monthly/weekly segment that would become Headbangers Ball.

FACT – Music is getting released on a grand scale today. With so much new music out there fighting for listeners attention, artists need to give fans a reason to listen to their music. By saying that they put their heart and soul into it, just doesn’t cut in this day and age. You need to have great songs.

Look at the band Periphery. The band got traction via message boards. Has piracy stopped the band? I saw them live in Australia this year at the Annandale Hotel in Sydney.

Look at the band Shinedown. They came out in 2005, when piracy was rampant. Has piracy stopped the band from becoming a giant in the hard rock scene? They have two albums that have sold over a million units and two albums that have sold over 500,000 units. Singles on the other had have moved in the multi-millions.

Look at the band Digital Summer. They came out in 2005, when piracy was rampant. Has piracy stopped the band from touring and releasing new music? They are all DIY and have total control over their affairs. Even bands that had major deals have asked the band to represent them.

Look at the band One Less Reason. Another DIY band. One of their albums has gone GOLD. Has piracy stopped the band from touring and releasing new music?

Look at the band Protest The Hero. While they were signed to a label, they were told that never made any money. Finally they broke free from the label and started an Indiegogo campaign, raising over $300K (with the goal being $120K). Has piracy stopped the band from touring and releasing new music?

“The good part is that there is no longer this slavery to a certain format going on, where in the ’80s, if you didn’t follow format, they wouldn’t give you the time of day. You had to conform to get a shot at a record deal. That’s gone now, and it’s bizarre.”

I love Malmsteen however he is a confused albeit funny individual. He is putting a lot of information out there without any thought. If anyone was treated like dirt by record labels, it was Yngwie Malmsteen. Elektra chased him, signed him to a large deal and then dropped him cold after one album. During the Nineties, no label in the U.S would touch him. If it wasn’t for the Japanese market, Yngwie would be broke and destitute and without a career in 2013.

As much as Malmsteen is seen as a musical dictator, he knows it deep down, that if he didn’t conform and write more accessible songs, then his career would have been over. That is the power that the labels held over the artists.

Classic Rock Revisited: The Internet changed a lot for the industry; piracy has certainly had a hand in changing the game. Do you think that piracy can be beneficial to some of those bands starting out? How has it affected you?

Yngwie: How could it possibly be positive? If you go into a store and you see a car that you like, you can’t just drive off with it. The cost and the blood and sweat and tears that go into making music is the same thing, it’s not free. Try telling the engineer and the producer that they have to work for free. It’s utterly bizarre. It’s like just going into a store and taking things off the shelves. It’s stealing. The reason there are no bands coming out now is that the money that was once there is not there anymore. So what happened was, in essence, by pirating music, you kill the music industry. The music industry died because of the piracy, and now all the fans will have no new music. Isn’t that wonderful? It’s a direct consequence of that.

Again, Malmsteen is confusing the recording industry with the music industry. The recording industry is not dying. It has changed. The labels made the most money from selling the LP and then the CD. So when fans could pick and choose what tracks they wanted to buy, the biggest cash cow for the labels became obsolete. Licensed streaming is gaining traction. Unlicensed streaming on YouTube is bigger than ever. If the recording industry listened to advice back in 1998, maybe it would still be as powerful as it was back then. However, they ignored the advice.

The whole stealing analogy has been shot down a billion times. Maybe Scott Ian, Duff McKagan and Yngwie Malmsteen should form a band called “Steeler.” Oh wait, Malmsteen was already in a band called Steeler.

It’s simply economics. Digitised music equals less CD’s. The MP3 made music easy to share and distribute just by the click of a mouse button. Chart success and sales of actual music is not as relevant today as it was back in the Eighties and Nineties. What is relevant today is what music of the band are fans listening too.

Look at the band Shinedown. Call Me is their most streamed track, however they do not play the song live.

Finally, the best part of the interview, the quotes.

“Improvisation is a genesis of composition”
Malmsteen

“Music is melody and melody is music”
Mozart

“One must feel strongly to make others feel strongly”
Paganini

“When you’re a writer, you write the whole book, when you’re a painter like De Vinci you don’t say to someone, hey come over here and help me with my painting. There are a few reasons why I work this way. First of all, I’m so full of creativity that I don’t need any other input. The other is that I feel so strongly about my work, it’s like a burning passion to create something that is uniquely me.”
Malmsteen on song writing.

“Back in the day the record label was putting up all this money and you had to record whether you were inspired or not. I like to capture the moment.”
Malmsteen on recording now.

“ I don’t live in the past. The best show I’ve ever done is the one I’m going to do next. The best album will be the next one I do. I don’t look back, I look forward. It’s dangerous too, because if an album does well you might get stuck in that one sound for the next couple albums instead of having this evolution of your sound. I like to have the classical stuff on my records, and some blues. An album to me is supposed to be a snapshot of who you are at that time.”
Malmsteen on progress

http://www.blabbermouth.net/news/yngwie-malmsteen-the-music-industry-died-because-of-the-piracy/

http://classicrockrevisited.com/show_interview.php?id=995

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Alternate Reality, Copyright, Music, My Stories, Piracy, Stupidity, Treating Fans Like Shit

Piracy Was Rampant Even In The Eighties

Back in the Eighties, piracy was rampant. Most of my music collection during that period was made up of music taped onto blank cassettes. My “wealthier” older cousin in Sydney always seemed to have his finger on the pulse on the latest releases and every time I visited, I was armed with blank cassettes and proceeded to copy (download) albums that he recommended to me. There was also another shadier character locally that used to sell dubbed cassettes from 50 cents to $1 dollar. He then used the money obtained from his buyers to purchase more albums that he would sell to us on dubbed cassettes.

I was not alone in doing this, nor was I the first. Most of the music from the seventies that was passed down to me by my brothers was in the same format (blank cassettes that got filled with music).

So what did my brothers do in the Eighties, when they were old enough and had their own incomes. They started purchasing the music they listened to in the seventies. It worked like this; for example, they would purchase “Destroyer” from Kiss on LP or CD and once they did that I would get the cassette copied version that they had.

Another interesting thing in the Seventies was that while we all lived together, we only needed one version of the album to listen to the music. So what happens when family members move out. One brother purchases the album, the other brother purchases the album and then I need to purchase the album and so on. You can see the exponential growth here when children grow up and move out.

So what did I do in the Nineties, when I had more cash at hand. I purchased every album I had on dubbed cassettes on CD. I re-purchased every LP I had on CD. I went to second hand record shops and purchased LP’s from the Eighties and Seventies very cheap. If I found a real gem in those purchases, I then purchased that album on CD.

I went to the Record Fairs and Collector Fairs that started to gain traction during this period. Again, I purchased a lot of LP’s very cheap at those Fairs. I saw it as a try before you buy. If I found a real gem, I then purchased that album on CD.

I was not the only one that did the above. Based on sales figures during this period, the Record Labels had their largest ever profits to date. Everything that came after 1999 has been linked back to the unbelievable profits the record labels made during 1998 and 1999.

In the end, did all the piracy from the Seventies and Eighties hurt any of the bands that I supported. These are the bands that where pirated heavily on cassettes (from a list of the shady dealer selling them for 50 cents to $1 dollar);

Motley Crue
Bon Jovi
Iron Maiden
Metallica
Megadeth
Guns N Roses
Van Halen
David Lee Roth
Poison
Warrant
Skid Row
Twisted Sister
Kiss
Dio
Europe
Def Leppard
Dokken
Whitesnake
Judas Priest
Yngwie Malmsteen
Night Ranger
Queensryche
Ozzy Osbourne
Rush
Savatage
Stryper
Scorpions
WASP
Y&T
White Lion
Fastway
Joe Satriani
Loverboy
Meatloaf
Queen
Slayer
Survivor
UFO
Michael Schenker
Quiet Riot
Black Sabbath
Rainbow
Deep Purple
Anthrax
Motorhead

The answer is a resounding NO. All of those bands mentioned above are still around today in some form or another. All of those bands are part of pop culture in some form or another. They still have a loyal cult following and that cult following happened because of piracy.

If it wasn’t for cassette piracy, I never would have heard the full length albums of bands that did the rounds on MTV. I never would have heard “Master Of Puppets” from Metallica (I know own “Master Of Puppets” on CD, mp3 and LP).

The real hurter of bands was the Record Label. It was never piracy. Due to the labels having all the power in breaking a band, plus having all the control over the distribution, they would offer bands an unfair deal that stacked the deck in the Record Labels favour. For any musician that wanted their music exposed to a greater audience, it was the only option they had.

A lot of studies have come out stating that “pirates actually purchase the most.” I know it is a cliché statement at the moment however back in the Eighties I went to an Iron Maiden concert without actually owning an original copy of any of their albums. I went to a Megadeth concert without owning an original copy of their albums. The same with Bon Jovi, David Lee Roth, Guns N Roses and Stryper.

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A to Z of Making It, Music, My Stories

1986 vs 2013

BON JOVI

In 1986, Jon Bon Jovi was all about the music. He was in debt to his record label and still living with his parents. The “band” Bon Jovi released their biggest seller, Slippery When Wet.

Now, Jon Bon Jovi is all about the money. The band Bon Jovi released their biggest dud, in What About Now, Richie Sambora has been booted because of money and Jon Bon Jovi cancelled a New York Fair concert for an intimate Government concert that paid more.

 

BLACK SABBATH/OZZY OSBOURNE

In 1986, Black Sabbath released Seventh Star with Glenn Hughes on vocals and Ozzy Osbourne released The Ultimate Sin.

Seventh Star was originally intended to be the first solo album by Iommi, but due to pressures by Warner Bros. Records and the prompting of band manager Don Arden, the record was billed as Black Sabbath featuring Tony Iommi.

The Ultimate Sin featured songwriting contributions from Bob Daisley and Phil Soussan, however due to Sharon Osbourne (Arden) trying to keep as much money as possible in Ozzy’s corner, Bob Daisley was not credited on the initial release and Phil Soussan had an accounting disagreement with Sharon. Everyone got shafted by an Arden.

In 2013, Black Sabbath released 13, their first album with Ozzy since 1978, that also featured the talents of Rage Against The Machine drummer Brad Wilk. Bill Ward said he would not participate until he was offered a “signable contract.” One B.W is out and another B.W is in. Again, someone was shafted by an Arden.

RECORD LABELS

The major labels wanted their artists to have careers. They spent a lot of money to convince the public that they should pay attention to their new artist or the latest release of an existing artist.

The marketing was from the label down to the streets. The labels had so much power and they set the bar. Either a band was signed to a label or they didn’t matter. Major labels were plentiful and the most powerful person in the music business was the Record Label head. Artists could live off the money from their record deal as people had to buy the expensive record to listen to it. Because it was expensive, we played it over and over and over again and eventually became a fan.

Now the marketing is from the streets and the record labels want the hit singles. They have shareholders to please, a board to please and all the label heads are interested in bonuses and short term profits. There is no long term vision anymore as the Record Labels do not have the same power.

The major labels have been reduced to 3, with Sony, Universal and Warner Bros.

In 1986, record companies were cool. In 2013, HBO, Netflix, Showtime, Facebook, Apple, Samsung, Twitter and Amazon are cool. 

 

LIVE

In 1986, all the acts did the arena and stadium tours because demand was high. If a band opened for a major act, they believed they had made it. The public discovered new acts when those acts opened up for our favourite bands. Look at the list below;

Metallica and Ratt opened up for Ozzy Osbourne.

Anthrax opened up for Metallica.

Marillion opened up for Rush.

 

Loverboy opened up for Van Halen.

King Kobra, White Lion and W.A.S.P opened up for Kiss.

 

W.A.S.P also opened up for Iron Maiden.

Cinderella opened up for Bon Jovi in the U.S and Queensryche opened up for Bon Jovi in Europe.

 

Queensryche also opened up for AC/DC.

Cinderella also opened up for David Lee Roth.

Honeymoon Suite and Glass Tiger opened up for Journey.

Dokken opened up for Accept.

Keel opened up for Dio.

Krokus opened up for Judas Priest.

Now only the classic rock acts of the Seventies and Eighties can sell out the arenas and the few modern superstars. The majority of acts play the club circuit. If bands have a small hard core fan base, they can raise enough money to make an album and own everything about themselves. No one cares who the opening band is.

RANDY JACKSON

In 1986, he played bass with Journey. He appeared on the Raised on Radio album and also toured with them. People judged him on his abilities.

In 2013, he is a judge on American Idol.

CHARTS

Back in 1986, the charts meant everything and albums sold in double digit millions. Slippery When Wet from Bon Jovi went to Number 1 for 1 week in October and then it re-appeared at number 1 for 7 weeks in 1987.

Now the charts are useless and artists are lucky to sell a million units. There are a few, like Adele that go into double digits. Bon Jovi’s What About Now went to Number 1 for 1 week and it didn’t reappear again.

ANTHEMS OF A GENERATION

In 1986, we had Addicted To Love from Robert Palmer, Sledgehammer from Peter Gabriel, Dreams from Van Halen, Livin On A Prayer and Wanted Dead Or Alive from Bon Jovi, Peace Sells from Megadeth, Battery from Metallica, Raining Blood from Slayer and The Final Countdown from Europe.

In 2013, nothing lasts.

THE MUSIC BUSINESS 

In 1986, it was all about the music and if a band was all over traditional media, it meant they had traction and that people would be hearing their music.

Now, our favourite bands are playing to the masses who just don’t care and now it is all about marketing. Look at the marketing campaign for the new Dream Theater album. It looks like the label is trying to monetize every little bit of it. If a band is all over traditional media, it doesn’t mean that they have traction and it doesn’t mean that people have heard their music.

In 1986, everything was expensive and the cost of music was different at every store. Due to the high prices of music, everybody had a little bit of it. We had to buy it to hear it, or we used to tape it of someone who purchased it.

Now, music costs the same everywhere, and it’s cheap and everybody has more than they want. Music is available to hear for free, whether on YouTube or streaming music services like Spotify.

In 1986, albums from our favourite artists would normally come out every two years. Due to this lack of new material, music was scarce, so when we purchased albums we played them to death. We became fans by over playing the music we purchased as it was all about the music.

Now, music is released constantly and it is plentiful. Due to these riches of new material, we don’t spend as much time with the albums we purchased. We become fans by looking for the song that grabs our attention on the first listen.

LADY GAGA

In 1986, Lady Gaga was born. In 2013, Lady Gaga is just Born This Way.

METALLICA

In 1986, Metallica released Master of Puppets and lost bass player Cliff Burton in a bus accident while on tour.

In 2013, Metallica will be released Through The Never a live/concert film and will be losing a lot of money when it doesn’t set the world on fire.

MEGADETH

In 1986, Megadeth released Peace Sells.. But Who’s Buying, which in their case, everyone was buying.

In 2013, Megadeth released Supercollider and no one was buying.

KISS

In 1986, Gene Simmons from Kiss produced and co-wrote songs for the Black N Blue album, Nasty Nasty, that had a certain Tommy Thayer on guitars.

In 2013, Kiss released Monster, that has Tommy Thayer on guitars, as well as lead vocals on one song and a major co-writer of material.

STRYPER

In 1986, Stryper released To Hell With The Devil.

In 2013, Styper will release No More Hell To Pay. It looks they still have hell on their minds.

SLAYER

In 1986, Slayer reigned in blood.

In 2013, Jeff Hanneman’s reign ended. RIP.

QUEENSRYCHE

In 1986, Queensryche was one band that released the a superior album in Rage For Order.

In 2013, Queensryche are two seperate bands that ended up releasing two inferior albums in Frequency Unknown(Geoff Tate version) and Queensryche (Todd LaTorre version).

The fans are screaming for order.

CINDERELLA 

In 1986, Cinderella released Night Songs and proved to the world that they are nobody’s fool.

In 2013, Tom Keifer the singer from Cinderella released The Way Life Goes, an album 9 years in the making with a song called Fools Paradise.

VINNIE VINCENT

In 1986, Vinnie Vincent invaded the charts, with a point to prove.

In 2013, Vinnie Vincent is …..

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Rock N Roll Lessons from a Clothing Billionaire and a D.I.Y band like Digital Summer

Article on Zara Billionaire

All of our Rock N Roll heroes should read the above article. For those that don’t want to click on the link I will sum up the lessons that all rock n roll and heavy metal super stars or wannabe superstars can take from it.

First the backstory, Rosalia Mera is the co-founder of fashion giant Zara. At the time of her death at 69, she was estimated to be worth around US$6.1 billion thanks to her stake in the Zara chain. 

Focus On The Core

The article has the heading “Embrace what you know best.” Back in the 1960s, Mera and her former husband, Armancio Ortega, started a small clothing business producing lingerie and dressing gowns from their home. Mera focused on her core skill of being a seamstress.

Bands start getting traction by focusing on an audience that is similar to their core influences. This becomes the bands core audience. These are the people that will spread the word every chance they get. This is what bands should focus on. Songs that cross genres are songs that exceed the hopes and desires of the hard core audience.

Finding A Niche

By focusing on the core skill to create music which is a sum of their influences, in time this will lead to a niche. For the Zara founders, this didn’t happen overnight. It took about 15 years before it exploded.

The L.A Glam Scene was a sum of its influences. On one hand you had the American Classic Rock influences of Kiss, Journey, Styx, Aerosmith, REO Speedwagon, Boston, Alice Cooper and The New York Dolls. On the other hand you had the British influence in the form of Led Zeppelin, Deep Purple, Black Sabbath, Sweet, Mott The Hoople, David Bowie, Rolling Stones and Judas Priest. These two worlds collide, with the addition of The Sex Pistols punk attitude and the LA Glam Scene is born.

You need to be prepared to live in your niche until you get lucky. Lucky comes to those who keep at it. The more art you create the  more opportunity to succeed. It’s always something that you didn’t want to do that ends up breaking through. Nothing is a waste of time.

Everyone says Metallica’s breakthrough happened with the Black album. I say it happened with Metallica creating a video clip for the song One. Suddenly, you had them on MTV. This was something they didn’t want to participate in originally.

The reason why music exploded in the Seventies and the early Eighties is that record companies didn’t ask the band for a hit single. The bands got the money and the Record Labels hoped that the band delivered. That is why the gatekeeper model was born. The Record Labels needed to select people that they believed in. One thing is clear, the Record Labels steered clear of the creative process.

Get the name right

Zara was going to be called Zorba originally. Can you imagine that, a fashion label with a very masculine name. Can you imagine Queensryche as The Mob or Def Leppard spelt as Deaf Leopard?

What about Van Halen as Mammoth or Night Ranger as Stereo or just Ranger?

What about Bon Jovi as Johnny Electric or Aerosmith as The Hookers or Spike Jones or Led Zeppelin as The New Yardbirds or Lead Balloon?

If Dream Theater came out with the name Majesty on their first release, I would have been dismissive, as that name alone puts a preconceived notion of a Lord Of The Rings style band in the style of Blind Guardian or a Rainbow and Dragons band like Dio and to me, you can’t top Blind Guardian or Dio. However Dream Theater is perfect.

What about The Facebook vs. Facebook?

Getting the name right is crucial. Do your research? Get the spelling correct. Get it unique.

Lars Ulrich took the Metallica name from a friend of his who wanted to start up a metal fanzine. His friend provided Ulrich a list of names he was considering. Metallica is a combination of the words Metal and Britannica. The name stuck out so Ulrich recommended Metal Maniacs as the name of the fanzine and kept Metallica for himself. Motley Crue was going to be spelt to Motley Crew originally and then Motley Cru.

You need to be willing to adapt if the name is already taken. I am sure there are many of other bands out there that have had different names.

Art can last forever, so you need to have the name to last with it. To put it into prospective, does anybody remember who was the richest person in the Seventies. Of course not. Everybody with money has been forgotten after they die. However, ask anyone on the street if they remember John Lennon, The Beatles, Jimi Hendrix, Marc Bolan, The Who, Keith Moon, The Eagles and so on.

Does anyone remember Al Coury? He was a record executive back in the seventies. He recently passed away, almost unknown by the masses. If I ask the question if anyone remembers the soundtrack to “Saturday Night Fever” I am sure everyone will be saying YES. He was the person behind it, the mastermind. Those songs are forever, the artists are forever, however Al Coury is unknown.

In the current era, it will be the tech heads that will be remembered. They are the new artists like Steve Jobs with the iPod, iPhone, iMac and iPad.

Mixing friendship and business can be trouble.

The actual title was mixing love and business can be fraught. In the Zara example, Mera and Ortega created an empire, and had two kids during it. However by 1986, they separated. One stayed on in charge while the other became a board member.

In a band context, transpose the love part for friendships. All bands are a bunch of friends jamming with each other in the beginning. Then they start to get traction. Then they start to make money. Then they get outside influences. Then the arguments start. One person does more than the other, so why should the other person get the same amount of money and so forth. One person is the main songwriter however the other people in the band want to be credited as well.

Then there is still the mindset of the Seventies and Eighties were successful musicians are portrayed as rich, however that is so far from the truth. The musicians were in debt to their label, so they had to work and create to pay it all off, which meant getting even more into debt. So that leads to the current situation were musicians are not satisfied with their incomes. Everyone is always comparing themselves to others that are earning more.

Don’t Give Up Your Rights

Copyright was designed to protect the artist. However, as soon as the Recording Industry started to grow, business people came out from their corporate offices and stuck their claws into Copyright and now you have these same business people defending the copyright monopoly, while they are robbing artists and their fans dry. These same defenders of the copyright monopoly are laughing all the way to the bank while exploiting the system in a legal way.

Artists create not because they can make money off it as individuals, but because of who we are. We have been creative creatures from the start of civilisation. 

Be A Voice

The article had the title of “Use your power for good.” The Zara founder was a voice for topics close to her heart. In this case, it was questioning Government policies and trying to raise awareness on the loss of education services. Of course, the more money you have, the better the platform from which you can speak from. However, even a small artist can make a difference.

Piracy is a term that is screamed out by the rich corporations. However where is the voice of the artist on this subject.

The Live Business is overpriced and it needs a reset, however artists are blaming everyone else except themselves. The problem is, no wants to upset anyone.

The frequently heard notion that you don’t create culture if you’re not paid for it comes from those who exploit artists, and never from artists themselves. Artists need to speak up.

Enjoy what you have

Enjoy your life. Socialise, be seen. Life is too short, so enjoy your family. It’s not about the number of digits in the bank account.

Digital Summer to me is a band that enjoys what they have. They are professional musicians who also manage to maintain additional professional careers. Digital Summer is building a career without the support of a record label. When they began back in 2006 (before the explosion of social media), it was all about burning CD’s, passing them out and getting their name out. So when social media became the new marketing platform, the band took the same grassroots self-promotion into the digital realm. They know have established their name and they are still working hard to keep that name afloat.

http://hardrockdaddy.wordpress.com/2013/07/30/independent-artist-spotlight-digital-summer/

Read the above interview, it is essential reading for any DIY artist.

I really like the part when the band is talking about being on the road with signed bands. It was an eye opener to see bands with number 1 singles struggling financially. It squashed any perception they had of the rock star lifestyles and it made them realise that they can do all of that and still have the freedom and full control of the band.

The other part of interest is that the band is 100% fan funded. The professional careers the members have outside the band fund their home lives and the band career funds the band. Their latest album Breaking Point was funded via Kickstarter. They had a project goal of $25,000 and by the time the campaign was over, they had raised over $51,000. I have all of their albums, so you can say that I am a fan. The band is basically a machine running itself. Whatever money the band makes goes back into the band.

Another interesting part is the balance between their professional careers and touring. As the band answers, “it’s tough, but we make it work”. That is how it always has been for a musician. It’s a tough gig, how hard do you want to work at it.

One thing that I took out of the interview is the honesty of the band. This alone speaks of the integrity.

They formed a company called Victim Entertainment, that they use to publish anything that is Digital Summer. They have a business model that sets out what the individual roles are of each member. They even had feelers from other signed bands and Grammy winning artists asking if they could sign with Victim Entertainment. They answered NO, because it will take away from Digital Summer. Remember point one in this post, Focus on the CORE. I am sure other artists would have said YES, as the prospect of riches could be too much to ignore.

They have a substantial social media following. They even mentioned that the word of mouth from fans alone has brought them tons of new fans. Their social media presence brings in an income which they use to advertise and promote the band. That’s right kiddies, they are not spending their money on drugs, football team franchises or million dollar penthouses. They are spending it on the band.

Their focus was always the live show. That is why they have been on big tours. The final part of the interview is about what advice would Digital Summer give to other hard rock artists who want to remain independent. This is their answer;

Be ready to work your ass off!  The more you put in, the more you will get out. Never settle for promoting your shows on Facebook or text messages only. A lot of people don’t check that shit anyway (especially with Facebook constantly changing). Spend a little bit of cash, get some decent flyers printed, record a decent quality demo, and get your ass out there on the street and physically hand stuff out! You meet a lot of cool and interesting people doing this too.  Just remember, not everyone is going to like it, and some may put it down, but at least you’re getting your name out there one step at a time.

Know The Truth

Don’t get caught up in the saga of how artists will be paid. You are an artist so keep on creating. We live in a market economy. Everybody is responsible for finding a way to make money by providing value that somebody else wants to pay for.

Once artists start making some money from their art they will eventually become entrepreneurs. That means that you have to offer something which somebody else wants to buy. Writing a song and releasing it, doesn’t mean that people have to buy it to hear it.

Know the truth that business is business, and there is nothing that entitles an entrepreneur to sales. You need to work hard at it.

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Where are the new Classic Rock heroes?

The main classic rock bands were all about individuality. The Eagles, Boston, Styx, Deep Purple, Black Sabbath, Led Zeppelin, Kiss, Rush, Bad Company, Foreigner, Aerosmith and Cheap Trick all had a unique sound. 

The Eighties gave us Metallica, Motley Crue, Guns N Roses, Bon Jovi, Def Leppard, U2, Duran Duran, AC/DC, Journey, Whitesnake, Van Halen (and yes i know that some of these bands formed in the seventies), Aerosmith again and Foreigner.

Look at the list, Metallica played fast speed metal that was labelled thrash, Motley Crue played a hybrid version of pop, punk, rock and metal. Van Halen wrote the book on the nuclear band, Guns N Roses rewrote the seventies classic rock period with a dash of punk and Def Leppard merged Queen, with Bowie with Mott The Hoople with their NWOBM leanings into a pop rock format. Each band spawned thousands of imitators.

Today, all the young bands want to be a member of the same club. Metalcore is one club that is completing suicide on itself. Each year, thousands of bands come out that sound the same as the original bands that came before it.

Modern Rock is another genre that is suffering from over saturation. Where is the uniqueness. The reason why Imagine Dragons are at the top of the food chain is that they had that uniqueness that separated them from the pack.

What is the difference between Pop Evil, Young Guns, You Me At Six, The New Black, The Maine, Tango Down, Smile Empty Soul, Red Line Chemistry, Redlight King, Pillar, Plan Three, Projected, Nonpoint, Three Doors Down, My Darkest Days, Rev Theory, Three Days Grace, Eye Empire, Egypt Central, Emphatic and so on? Absolutely nothing is the answer.

All the young uns want is to be a member of the club however individuality is the key to creating everlasting art. Don’t shun your individuality. Dream Theater stayed true to themselves at a time when grunge, industrial and nu metal ruled the mainstream. Tool came through on their terms and in the words of Frank Sinatra, they did it their way.

Today’s world has everybody Tweeting and Facebooking just to be liked. Where is the edge of the Classic Rock era?

Dave Mustaine and Ted Nugent have an opinion and everyone has a knee-jerk reaction to it.

Rolling Stone is coping a lot of flak for their cover of the Boston Bomber. What did the outburst of David Draiman or Nikki Sixx or any other celebrity that wanted to join the anti-Rolling Stone club do to change the matter? Nothing.

If anything they brought more attention to the Rolling Stone article. It’s the Streisand Effect all over again. However at least they are going out there and stating an opinion. Did anyone come out and say that the Rolling Stone cover was cool?

Magazines like artists live in the culture of being paid right now. Do the people that work for Rolling Stone magazine care if the magazine is still around in 12 months’ time? Of course not. They will dust themselves off and get another job.

Everybody’s got their own agenda. When I read a tweet or a post from a celebrity, I evaluate where they are coming from as opposed to accepting it as truth. Has anyone seen a news story that says piracy doesn’t hurt sales?

A lot of research has come out from various Universities that support this argument. Instead we get the RIAA/MPAA piracy stats banded about on major television, with no information as to where those numbers come from. Why? The major televisions are owned by the giant copyright monopoly organisations.

Another important distinction from today’s artists and the Classic Rock era artists is that no one can say no to the money. Rush could have recorded a mainstream radio friendly album in 1976 just to please the record label. Instead they recorded 2112, an album that set up a very lucrative future for Rush and an album that made the record label very nervous when they heard it. As guitarist Alex Lifeson has stated in numerous interviews, 2112 set up a career for Rush.

Egypt Central wanted to be a member of the Modern Rock club and have disbanded. Three Days Grace were a member of the Modern Rock club and lost their vocalist with the parting words that the recording industry just want hits and push artists to write songs in that vein. My Darkest Days and Rev Theory are all modern rockers and they have lost their lead guitarists, which are normally significant songwriters.

Remember, individuality is the key. How good is Machine Head, since they broke away from following the trends that the label used to push on them. Since 2003, they have gone from strength to strength. 

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Why did guitarists like Yngwie Malmsteen, Steve Vai, Joe Satriani, Eric Johnson, Alex Skolnick, John Petrucci and Paul Gilbert rise above all the other shredders of the era that came on the scene between 1984 and 1994?

Rising Above

Why did guitarists like Yngwie Malmsteen, Steve Vai, Joe Satriani, Eric Johnson, Alex Skolnick, John Petrucci and Paul Gilbert rise above all the other shredders of the era that came on the scene between 1984 and 1994?

Guitarists like Tony MacAlpine, Greg Howe and Vinnie Moore are all good guitarists, however they are still relatively unknowns outside of their niche market.

When I saw Steve Vai on the G3 tour, I saw that he had Tony MacAlpine as a backing guitarist. I knew it, however the other guitarists I was with, didn’t know it or know of Tony MacAlpine.

Does anyone know that Vinnie Moore played with Alice Cooper? Does anyone know that Vinnie Moore had Jordan Rudess play on his solo album called Mind Control and that he is currently in UFO?

In the end each artist needed the hits.

Steve Vai had Yankee Rose to launch him. Who can forget the talking at the start song, between Steve Vai’s Ibanez and David Lee Roth’s vocals? It was catchy, it was entrancing and it rippled through the mainstream. The music didn’t fit the format, however back in the Eighties you can say that Yankee Rose went viral.

Yngwie Malmsteen had sweep picking. That was his hit. A simple technique. He followed that up with songs like You Don’t Remember (I’ll Never Forget), On The Run Again and Queen In Love. However it wasn’t until the Joe Lynn Turner fronted Odyssey album that Malmsteen had mainstream hits. Who can forget Heaven Tonight?

Joe Satriani is the surfing alien. Enough said. The Surfing With The Alien song and album is perfection in instrumental circles.

Another piece of perfection is Eric Johnson and his piece d resistance, Cliffs Of Dover. Hear it and the let the goose bumps come.

Alex Skolnick took a big risk back in the Eighties leaving Testament just as they were getting traction on the thrash metal circuit. So what does he do, he goes all instructional and jazzy. He started taking standard rock and metal songs and re-doing them in a jazz format. Brilliant.

John Petrucci shredded when it was uncool to do so. He got popular at a time when it was uncool to be popular for the talent he is. Why? Images and Words. That is the DT victory lap. It is that album that gave them steam in the Nineties. When that victory lap was fading away, Metropolis II came on the scene. That took them into the Two Thousands and with the release of the very metal like Train Of Thought, a new audience was won over.

Paul Gilbert is an enigma. On the Racer X albums he was just another shred clone. Then came Mr Big and he showed what a great songwriter and what a great performer he is. When the world wanted vintage Van Halen in the early nineties, Paul Gilbert stepped up. When the world wanted a shredder of the Malmsteen sense, Gilbert stepped up. I remember John Petrucci referencing a Paul Gilbert instructional video as an important instructional tool for advancing his guitar playing. The quick lead break before the Pull Me Under chorus is all Paul Gilbert played by John Petrucci. Who can forget Technical Difficulties? Paul Gilbert at his best.

All of these artists created something so good that it sold itself. It could have been a song, a technique, an instructional video and instrumental album or re doing metal standards in a jazz format.

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Stories of Perseverance – From Quiet Riot, George Lynch, Digital Summer, Ronnie James Dio to Dream Theater and Rush.

Don’t try to be everywhere

We live in an internet era. Each day is information overload day. The more that artists try to appeal to everybody, the less people actually care.

Does anyone care that Bon Jovi released Because We Can? Jon Bon Jovi wanted to get all the 12 to 16 year olds onto his side, which in turn alienated the core. How can a band get twenty thousand people at a show and struggle to sell more than 200,000 units of their most recent album? Quality counts.

Once upon a time Bon Jovi had the quality. That is why they have longevity. Slippery When Wet is the album that Bon Jovi is still doing victory laps on. Since then it has been hit and miss. Jon Bon Jovi should stop trying to win over the young ‘uns and just focus on serving his core audience. We will spread the word if the quality is there. Don’t chase trends because what is here today will be gone tomorrow.

Don’t Depend on Record Labels

Artists don’t need a record label deal anymore. The old gatekeepers are not as powerful anymore. That is why bands like Megadeth, Metallica, Motley Crue and maybe Machine Head are going their own way. Releasing albums on their own labels. Screw playing to the old way.

Of course it’s more difficult going your own way, however that is the future. Break the rules so you don’t get left behind. Digital Summer is one of my favourite bands, and they have been doing it themselves for the last 10 years, as well as holding down normal careers as fire fighters, paramedics, accountants, teachers and so forth.

Without the artist, there is no profit from music. The major labels want radio hits so they find artists that are easy to sell and easily expendable.

Perseverance – Success happens when you contemplate giving up

Never quit. Greatness comes from frustration. Don’t be upset about failing. If you are upset about failing, it just means that you haven’t failed enough. Dream Theater almost called it a day, during the period between 1988 and 1991, when months rolled by and no suitable singer appeared.

Perseverance is a skill. It keeps you estranged from the conventions of society. You know the conventions that tell you to get a real job.

Quiet Riot during the Randy Rhoads years, used to compete with Van Halen on the L.A circuit. Van Halen got picked up and Quiet Riot struggled. Randy left to join Ozzy and the band more or less ended, however lead singer Kevin Dubrow persevered under his own surname, and resurrected the Quiet Riot band name after the death of Randy Rhoads.

George Lynch is one of my guitar influences and his story is one of rejection and perseverance. He auditioned for Ozzy’s band on two occasions, losing out to Randy Rhoads once and then to Jake E. Lee. After Randy got the Ozzy gig, Lynch got Randy’s teaching gig at Randy’s mother school. In relation to the Jake E. Lee situation, Lynch got the guitar slot and then Ozzy (aka Sharon) changed their mind. One of his earlier bands The Boyz had a showcase gig organised for Gene Simmons to attend. Van Halen opened the show and the rest is history. Gene even said to George Lynch, that with a name like his, he will never make it, unless he thinks about changing it.

Ronnie James Dio spent 18 years paying his dues before finding success with Rainbow in 1976. Will musicians starting out today, put in 18 years of service to music.

The band Rush is a perfect example in perseverance. Back in 1976, before 2112 came out, success was far from guaranteed. In 1974, Rush had released their self-titled debut, which was a standard hard-rock album in the view of Led Zeppelin, Cream and Free. Fly By Night came next and it was Rush’s first with drummer Neil Peart. It featured the Ayn Rand-influenced “Anthem” and the progressive multipart “By-Tor & the Snow Dog”.

For 1975’s Caress of Steel, Rush went even more progressive to diminishing returns. On the verge of being dropped by Mercury Records, and under pressure to deliver a radio-friendly product, Rush did what was expected. They went even further away from the mainstream, more into the world of progressive music and delivered 2112, a concept album about a futuristic society, ruled by a class of people known as the Priests of the Temples of Syrinx. This future does not allow people to create or to be stimulated. In the story the main character finds an old guitar and learns to play it. The Priests punish him and destroy the instrument. From perseverance, the album 2112 was born and it laid the groundwork for all of Rush’s future success.

Don’t Worry About What People Say

Rush blazed their own path and the rest is history. They delivered an album that satisfied their muses and the label got a band with a career. If they delivered what the label wanted, a radio friendly album, the label may have made some money, however they wouldn’t have had a band with a career on their roster. Ignore people’s advice unless you are asking for it. Breakthrough work is usually rejected at first. Success is slow. There is plenty of money to be made in the long run if you don’t make money your number one priority. Rush could have been a leader or a follower in 1976. Leading is much more difficult so that is why so many bands are following. How many bands came out and sounded like Motley Crue, Metallica, Guns N Rose, Nirvana, Pearl Jam, Dream Theater and Korn? A lot. So where are they.

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The old rock star is dead. Its time to create a new rock star that is a product of the times

Influences/Inspiration

Nobody exists in a vacuum. Inspiration comes from what you read, watch and experience.  Inspiration is the merging of these experiences and influences into something new. When Metallica came on the scene they were inspired and influenced by the New Wave of British Heavy Metal. They were influenced by Punk. They were inspired and influenced by Classic Rock. They were excited and this made them nervous. Nerves made them play faster.

When Black Sabbath came on the scene they were originally influenced by the Blues. Just another blues band among the many blues bands doing the rounds at that time. Then they applied their gloomy industrial upbringing and the rest is history.

Experience

Inspiration doesn’t take place in a vacuum. All day long you are experiencing.

Could Nikki Sixx have written Kick Start My Heart if he didn’t experience death and life? Could James Hetfield have written The Unforgiven if he was brought up in a wealthy household that didn’t have Christian Science beliefs? Could Richie Sambora and Jon Bon Jovi have written Wanted Dead Or Alive if they never toured? Could Dee Snider have written We’re Not Gonna Take It, if he was rich?

If you think you can write a hit song with no prior experience, you’re dreaming.  Our whole life is information. Be ready to reference it.  Trust your first initial feeling.

Sign Of The Times

Don’t get caught up in doing things in the old way. Today’s medium is the Internet. No one wants to hear new music from their favourite artist every two years. We surf the net each day, looking for new music and information.  If there is a demand for your music, you should create and distribute constantly.

The days when we used to have very little music are over. The days of saving up to buy an album and the playing the same album over and over again are also gone.  Now, we’ve got the history of recorded music at our fingertips. YouTube has everything that you want, Spotify has almost everything that you could want and if all of that fails cyber lockers and The Pirate Bay fill the void.

Product Of The Times

The old rock star is dead. Its time to create a new rock star that is a product of the times. Keep innovating.  Embrace the new reality that is being born. Stop playing by the rules of the Classic Rock artists.

Look at the band Heartist. When they formed, they decided that they would not play by the old rules of playing as many gigs as possible just to get noticed.  They decided to not play by the old rules of guaranteeing promoters 50 presales for each gig (which more or less meant, the band either had to beg people to come to their show that didn’t want to be there or they basically paid to play).  They decided to write songs.  They decided to keep on writing. They started posting demos on YouTube. They started building a buzz. The songs had quality. People started to spread them, share them, talk about them. They played ONE gig and got signed by Roadrunner and management.

What Does Music and Success Mean These Days?

Music is for the fans. Music is for the people. Music is not for a record executive to make billions so that they can compete with the Forbes 100 Rich List.  If you want to be in the music business, you need to focus on what music means. Be inspired! Create!  You have to practice, be original and wait for your moment, when you have to deliver.

Def Leppard’s Hysteria was out for over a year before it exploded on the back of the Love Bites single. A sleeper hit that no one saw coming. If the song is really damn good it will get people’s attention.

If you want success, you need to get people’s attention. If you want success you need to work hard and don’t plan for it. If you want success, practice and be ready to turn that inspiration into a product.  If you want success, you need to know that you have no control over what spreads and what doesn’t. Don’t judge the success of your project straight away. Success is always ten steps behind. It takes a while for it to happen.  Don’t just the success of your project in dollar terms. Success is about laying a solid foundation and building on it.

Your music has to be accessible. It needs to make an instant impact. Fans do not have the time to spend on letting an album sink into our brain like the old ways. These days there are so many options and people don’t endure that which is not pleasing to them, They move on. Repetition is not an artist’s friend in the current times. The life span of a song is different these days.

Most of the time you get one shot for each new fan. It is that one time when people will hear what you have created. One time where you need to satisfy them, so that they can respond and share.

Today, you need to have that one unbelievable cut, that makes the people need to hear it over and over again. That one cut that makes the people want to go and find out more about you.

Whether it be Twisted Sister’s “We’re Not Gonna Take It”, Dio’s “Holy Diver”, Ozzy Osbourne “Crazy Train”, Kiss “Lick It Up”, Shinedown’s “Second Chance” or Metallica’s’ “One”. It works in every genre of music.

Connections

Artists can go straight to their audience, there are no restrictions. Artists by now should know that their career depends on building a loyal relationship with as many fans as possible. In order to build relationships, you need to get people’s attention. You need to find a way to be heard over all the noise.

Standing Out – Visuals and Music

You want to be remembered. You want to be talked about. How can you achieve that? Society is a visual culture. That is why we watch TV shows, movies, take pictures and film ourselves.

Why do you think, when you see a preview for a new movie coming out, the studio marketeers have music with it? Why do you think TV shows and movies have soundtracks? They are re-enforcing the visuals with music, as people take more notice when that happens. If people notice they will talk about.

Putting your music with visuals is a big step forward to getting people’s attention. How many times have you walked out of a movie, thinking, what a tough score. I just watched World War Z and I loved the track that Muse did for it.  Man Of Steel had an unbelievable score by Hans Zimmer, that captured the emotion in each scene. It was also inspiring and uplifting. I still remember the preview to the Captain America movie, where they had the music (46&2) from Tool playing and that was almost three years ago.

Standing Out – Opinions

No artist can please everyone. So don’t try. All artists stand for something. If you write a song that is anti-(insert topic here), you will alienate some, and connect more with others. When people get fired up (via positive or negative feelings) they pay attention.

Standing Out – Different = Success

If you look at all of your heroes, they are there for a reason. They are different. When they came on the scene, they were different. Twisted Sister was different to all the other bands in the Eighties in how they dressed and looked. Their style was a combination of AC/DC style rock, mixed with Judas Priest metal, with a dose of punk chucked in. Metallica was different to all the metal and rock bands when they came onto the scene. Motley Crue was different to all the new wave music that was popular at the time. Nirvana, Pearl Jam and Soundgarden were all different to the Eighties Glam Rock movement. Black Sabbath was different to all the hippie folk music at the time.

Different also includes doing cover versions of popular songs. Take jazz songs and turn them into rock songs. Take pop songs and make them into rock songs.  The original artist’s fans will be curious to hear these versions.  Led Zeppelin did a lot of covers, Metallica the same. Van Halen had cover songs on their first five albums. Motley Crue did Smokin In The Boys Room and Helter Skelter.

What Does It Mean to be an Artist Today?

You don’t want to be an artist that becomes who others want them to be. You don’t want to be an artist that whores themselves out to make money. You don’t want to be an artist that does what they have to do to keep the status quo.

It’s okay to not be liked by everybody.

Real artists don’t believe in conforming. Real artists stay true to who they are. Real artists play to their fans and allow the fans to talk about them. Do not change for all the new people that could tag along to your success train, that’s death. You need to keep playing to the hard core fan base. A great artist is someone who leads us into the unknown who we can’t help but follow.

Dream Theater is one artist that comes to mind, that did it their way or the hard way. Signed as a progressive band, they released When Dream and Day Unite, which the label ignored and then went on a long search for a vocalist. When Pull Me Under got traction on MTV and Radio, the band was then a commercial prospect for the label. So the label now wants more crossover songs, and this lead to the issues with the label around the Falling Into Infinity project. After that the band stayed true to who they are and they have grown with each album and are more successful now than ever.

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Classic Songs to Be Discovered, Music

The KISS that rocks

Revenge made Kiss relevant again.  1982’s Creatures of The Night and 1983’s Lick It Up, re-established Kiss as a force to be reckoned with in the Eighties.

MTV was the outlet, and every time Lick it Up came on, it made me stop and watch.  This was all about the music.  The band had removed their make-up and they needed to make a statement.  Lick It Up was that statement.   That crunchy and distorted guitar from Vinnie Vincent is what makes the song roll.  Of course, it wouldn’t be long before Vincent was shifted. It’s like Gene Simmons can’t handle having talented people around me for a long period of time. Gene likes to rewrite history that Vinnie Vincent’s contribution to KISS was as a salary paid employee, however the music doesn’t lie.

Life’s such a treat and it’s time you taste it
There ain’t a reason on earth to waste it

We all know what Paul is saying in the lyrics to the women in the world.  Make sure that no mess is left ladies.

By the time the keyboard heavy Crazy Nights (1987) and the pop metal Hot In The Shade (1989) came out, fans started to accuse the band of following whatever MTV trend was popular at the time. 

Crazy Crazy Nights to me was so hooky and it was as good as anything else that was in the Charts at that time. I personally love the song, and this is in the era, post the Slippery When Wet explosion.  It just reminds me of good times and crazy days, sort of like how Tesla’s Lazy Days and Crazy Nights song does.  Listening to the Crazy Crazy Nights song today (I did an Eighties’ CD for my wife and this song was one of the songs I put on it) it just reminds me of how busy my life has come to be, where most of the time I am running on empty or caffeine.  It would good to be able to kick back and relax. 

They try to tell us we don’t belong,
That’s alright, we’re millions strong
This is my music, it makes me proud,
These are my people and this is my crowd

A song for the rock show, making the people believe that they belong here. Crazy Crazy Nights was co-written by Paul Stanley and Adam Mitchell who he used on the Creatures of the Night album as well.  Going back to the well that gave birth to quality previously, is a good thing.   

Going back to the Revenge album. The Nineties had a massive paradigm shift in the music business.  Kiss, now had to compete with bands that released game changing albums.  Nirvana released Nevermind and Pearl Jam released Ten bringing Grunge and Alternative Rock to the masses.  U2 released Achtung Baby, Red Hot Chilli Peppers released Blood Sugar Sex Magik, Metallica released the Black album, The Cult release Ceremony, Guns N Roses released the Use Your Illusion I and II albums, Ozzy Osbourne released No More Tears, Skid Row released Slave To The Grind, Pantera released A Vulgar Display of Power and Van Halen released For Unlawful Carnal Knowledge.  The majority of the albums had a heavy rock feel and in the case of Van Halen it was return to the brown sound. 

Coming into the recording process of Revenge, Kiss already had some momentum going with God Gave Rock N Roll To You, which appeared in the movie, Bill and Ted’s Bogus Journey in 1991. The song is an Russ Ballard composition for the band Argent, however additional credit is given to Gene Simmons, Paul Stanley and Bob Ezrin.  Argent at that time was trying to follow up their mega hit, Hold Your head Up, so when God Gave Rock And Roll To You came out, it bombed.  However the song is a great song, and it is a good thing that Kiss rescued it and turned it into a hit.

For Kiss to be relevant in the Nineties, they had to do something different, so they hired a marketing consultant firm to find out what the fans wanted. The answers came back.  The fans wanted more Demon, more heaviness, more rock and an album to rival 1976’s Destroyer. It was time to get the team together.  Bob Ezrin who produced the epic Destroyer and the terrible Music From The Elder was hired to produce.

The biggest decision made was to use the fantastic, talented and egotistical Vinnie Vincent as a songwriter.  Simmons and Stanley realised that Vincent’s contributions to the Creatures of The Night and Lick It Up albums, had produced songs that have become some of the best and well known Kiss songs in recent memory.  The sinister single opener Unholy was written by Simmons and Vincent.  It is heavy, it is evil and it fit perfectly in the current music climate at the time. 

You send your children to war
To serve bastards and whores

It’s a tough lyric line.  There is that devilish theme throughout the song.   

Other classic Vincent penned songs that appear on Revenge are Heart of Chrome is written by Paul Stanley, Vinnie Vincent and Bob Ezrin, while I Just Wanna is written by Paul Stanley and Vinnie Vincent.

It is a shame that this song writing partnership went sour so quickly again, and they haven’t collaborated since. 

Revenge is Kiss being themselves and by doing that, they made a record that satisfied the hard core fan bases and somehow also fitted in with the times,

Of course, the album is also in memory to drummer Eric Carr, who passed away due to cancer, before the recording process started.  Eric Singer took his place in the band and he has been with Kiss, since then.  How good was the Badlands project that Eric Singer was in, with Jake E.Lee, Ray Gillen and Greg Chaisson?  However that is for another day.

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