Tag Archives: Spotify

A to Z of Making It, Music, My Stories, Piracy

A Metal Heads Guide To The Key Of Music Success

The technology of today allows for convenient costless copying and transportation of large chunks of data across the internet. Before the rise of streaming, people were still given a raw deal when it came to digital music and forced to overpay. In Australia, an iTunes song costs between $1.69 and $2.69. This price remained the same, even when our dollar was stronger than the US dollar.

Then the ACCC, our competition watchdog launched an inquiry into these geo-blocking price restrictions. Apple went in front of the commission and stated that they didn’t set the price for music in Australia and that the price was set by the Record Labels. It was found by the Commission that there should be no reason why Australians should pay more for software and music. However, nothing has changed in relation to the prices.

When music is offered in a convenient and low-cost legal alternative, the rate of piracy drops because most people do want to support artists and the various research out there points out that is the case.

For example, let’s look at TesseracT, the band. They released a great album in “Altered State”. It didn’t sell huge amounts in the U.S, so based on the record label success model, the album is a fizzer. However, the band knows that touring is where they make their money. And that is what they are doing. Musicmetric data showed (before it went behind a pay wall) that TesseracT’s music was downloaded the most in North America via peer-to-peer Torrent networks. So guess which area’s TesseracT have toured?

Yep, North America. They are touring there again from March and April 2014. The previously toured North America between September and October 2013. Coincidence. Maybe.

In relation to Spotify, they have a combined album stream count of 1,705,734. What this means, is that if you tally up all of the album songs shown in their popular list you will get to that number.

Go on YouTube and you see that the “Nocturne” (OFFICIAL VIDEO) by Century Media Records has 302,002 views. My favourite track from “Singularity” on the Century Media Records channel has 260,817 views compared to the 130,835 on Spotify. These numbers matter. Especially for a band that plays to a niche market.

What about the band Volbeat? They fall on all sides of the equation. They are one of the most streamed metal bands out there, plus they are downloaded a lot via peer-to-peer networks and in addition to all of this, they are still selling albums in the U.S. Their “Outlaw Gentlemen And Shady Ladies” album was released on 5 April 2013 and as at 29 January 2014, it is still selling in the U.S.

Yep, that’s right, in an era were physical sales of recorded music are non-existent, Volbeat has been selling consistently for 42 weeks straight. Prior to the release of “Outlaw Gentlemen And Shady Ladies”, their previous album “Beyond Heaven, Above Hell” was still selling up to and past the release date of the new album.

From a record label point of view, this is pure gold. They have a band that can consistently sell albums and Volbeat has been doing that each week for the last three years in the very competitive US market.

That is why they are hitting the U.S market again for the third time, this time with “Trivium” and the best DIY independent band out there in “Digital Summer”.

Look at their song “Still Counting” on Spotify. It has 21,193,159 streams. On the YouTube channel of Tomas Grafström “Still Counting” has 11,725,300 views.

My favourite song “Fallen” has 12,392,089 streams. On the VolbeatVEVO channel, “Fallen” has 4,583,706 views.

“Cape Of Our Hero” from the new album has 5,838,326 streams. On YouTube, “Cape Of Our Hero” has 2,999,070 views on the VolbeatVEVO channel.

Another band that is doing great numbers both in actual sales, streams and peer-to-peer downloads is Skillet. The album “Rise” was released on June 25, 2013 and at this point in time, 31 weeks after that, it is still selling. That is what the labels want, bands that can sell week in and week out. What does the band want? They want people to listen to their music.

To compare to the current mainstream rock band, none of these bands come close to Imagine Dragons. “Night Visions” came out on September 4, 2012. 73 weeks later, the album is still moving physical albums. At this point in time the album has sold over 1.8 million copies in the US. The main songs are high on Spotify’s streaming chart. They are also very high on the peer-to-peer download lists.

Seriously their Spotify numbers are insane. “Radioactive” is at 172 million streams compared to 128 million views on YouTube. “Demons” is at 73 million streams compared to 50 million views on YouTube. My favourite “It’s Time” is at 75 million streams compared to 59 million streams on YouTube.

Music is now a game of data. The key to any artist is not how many albums or songs are sold. The key is this;

ARE PEOPLE LISTENING TO YOUR MUSIC?
ARE PEOPLE SHARING YOUR MUSIC?
ARE PEOPLE TALKING ABOUT YOUR MUSIC?
ARE PEOPLE DOWNLOADING YOUR MUSIC?
WHERE ARE THESE PEOPLE LOCATED?
MUSIC IS A RELATIONSHIP BUSINESS. DO YOU HAVE A RELATIONSHIP WITH THESE PEOPLE?

If you answered YES to the first question, move on to the next question. If you haven’t answered YES to the first question, take a step back and start writing more music.

Standard
Music

While My Depression Gently Weeps – Part 1 of The Music My Savior Chronicles

I gave up smoking in 2010. My last cigarette was at Thessaloniki Airport, Greece in August, 2010. I had the last drag, coughed and gagged like I was choking and said with determination that I quit.

I haven’t had a smoke since then. You see back in November 2008, I was diagnosed with high blood pressure. For a 32 year old, this came as a big surprise. When I went into the doctors surgery complaining of migraines, my blood pressure was 170/120. This was on a Tuesday and the doctor said to come back on a Friday to see if it was just an off-spike. So what did I do after hearing this news.

I started drinking straight whiskey, three shots a day, believing that whiskey will ease the pressure readings. I walk into the Doctor’s office on Friday and proceed to sit down while the doctor puts the arm band on, presses start on the machine and I am confident that all will be well.

210/130. The Doctor’s eyes popped out of his head. He wrote referreals for echograms, cardio tests and blood tests for blockages, along with scripts for blood pressure meds. He asked me if I was a smoker and I said yes. He said to me to STOP immediately if I want to watch my kids grow up. He asked me to lose weight and to start taking the medication and to come back on Monday morning.

So of course, I started taking the medication however I didn’t stop smoking. On Monday, my blood pressure was at 150/110. Another type of tablet was added to my dose that involved two tablets in the morning and one at night. I went back on Friday and it was all better. 140/90.

I was still smoking and every month when I went for a check up the blood pressure was still up but “controlled” in my own twisted way. I was spending $90 on Blood Pressure medication a month, along with a $200 smoking habit. The good deeds of the medication was getting undone by the smoking habit.

It wasn’t until 2010 that I started coughing and gagging every time I had a smoke and eventually that year I stopped smoking. Apart from the blood pressure problem, I was in between houses, selling one house and building another house, while the Global Financial Crisis was happening all around me. On top of that, one of my boys was hospitalised on two occasions for urinary tract infections and had to undergo two procedures. I swear I couldn’t see the light at the end of this journey. To top it all off the band I created was splintering and I had so much money invested in it, I couldn’t walk away from it without the guys paying me back. So during this period 2008 to 2010, I started listening to music with sad and depressing lyrics.

Breaking Benjamin entered my life around this time. The “Phobia” and “Dear Agony” albums got played constantly.

Machine Head’s “Descend The Shades Of Night”, “Goodbye To Romance” from the Blizzard Of Ozz band (yep, every time I refer to the Randy Rhoads era it will be via the name Blizzard Of Ozz) and Megadeth’s “A Tout Le Monde” came back in my life.

And as depressing as some of the songs are they helped me through my own depressive period.

The reason why I started thinking about smoking is because I was at a party on the weekend and everyone smoked, making it very difficult to interact with the people.

20. Give Me A Sign

It is from the album “Dear Agony” by Breaking Benjamin released in 2009. On YouTube it has 7,088,460 views and on Spotify it has 1,229,610 plays. The song is a superstar in the modern metal and rock circles.

Daylight dies
Blackout the sky
Does anyone care?
Is anybody there?
Take this life
Empty inside
I’m already dead
I’ll rise to fall again

Benjamin Burnley sings the above over a slow haunting riff about losing his way and screaming for help, looking for the sign. My advice to myself from listening to this song is that “when it comes to the end, you have to let go”.

19. Break Away

It is from the album “The Illusion Of Progress” by Staind released in 2008. One YouTube channel has the song up to stream and it has been viewed 382,520 times.

Like a wheel
That keeps turning
If I could break away
From this moment
Break away
What is real
Break away
Never showing
Break away
How I feel
If I could break away

Apathy
The ignorance it brings
The tragedy
Of all these things
We keep repeating

I felt like the song was about me when I heard it in 2008. It is about repeating the same actions everyday, looking for a change and not having the guts to make it happen, believing that some deity in the sky will do it all for me.

My advice to myself from listening to this song is that it was time to make the change and break away. By the end of 2010, the band was over (at a large financial loss to me), the house was finished and I had quit smoking. I made the change/s.

18. What A Shame

It is from the album “The Sound Of Madness” by Shinedown released in 2008. On YouTube, 4 channels have it up with a combined view count over 2.5 million.

Two packs of cigarettes a day
The strongest whiskey
Kentucky can make
That’s a recipe to put a vagabond
On his hands and knees

When I heard the opening verse, I said to myself, damn, that is me. That is exactly what I am doing. Brent Smith nails the emotion in this song. It is about his uncle and a beautiful song. So many of us are judged from everyone around us. It is wrong. Even I do it. Sometimes we all need some help and what we get is criticism instead.

My advice to myself from listening to this song is the chorus line; “What a shame, to judge a life that you can’t change.”

17. Broken Bones

“The Rev Theory” is a very underrated hard rock band. “Broken Bones” is from their 2008 release “Light Me Up.”

Caught in the confines of the simple life
And I am
Holding my head high in the rising tide
And I can’t win
And I can’t fight
I keep holding on too tight
Running away from the world outside

It’s the denial principle within us all. We run away from the problems we are facing by putting on a smile when all we want to do is cry. And when we have problems, the person that we need the most isn’t there to help or is there and doesn’t understand what the hell is going on, which is a shame.

I’m not coming home now
I know
I’m so far away
So far from home
I’m not coming home now
I know
I’m so far away
I’m so far away

This part is emotional. I know that the song is about a band member that they lost along the way, however when i was in hospital with a shattered foot waiting surgery to reconstruct it, this song got me through the days. Coming into 2010, I was in a dark place that I didn’t think I would survive to see the end of the year. “Broken Bones” helped me through it.

My advice to myself from listening to this song is that I needed to get back home and realise that everything that loves me and everything that I love is right in front of me. Like the Three Doors Down song “Heaven” released in 2011 on the “Time Of My Life” album, “I didn’t have to let myself get so far gone, I didn’t have to make the ones I love feel so alone, I didn’t have to die to go to heaven, i Just had to go home.”

16. Let Me Be Myself

Three Doors Down nailed what I was feeling in this song. It was released in 2008, on their self-titled debut. To me it is all about doing what society and my family wants me to do, instead of doing what I want to do. You only get one chance at life, so why waste it living someone else’s life.

I guess I just got lost
Being someone else.
I tried to kill the pain,
But nothing ever helped.
I left myself behind,
Somewhere along the way
Hoping to come back around
To find myself someday

Life has its highs and lows, however I made the choices that got me in these situations. So when I made the choice to get married, the part of the word “me”, I should have left behind and focused on the word “we”. However for years, I focused on the ME and the I. Even after I had kids. Listening to this song when it came out, I said to myself, damn, this song nails my feelings.

Then listening to it at the end of 2010, my view was different. When the lyric states “I guess I just got lost being someone else”, I saw that as me being lost on how to be a dad, thinking I had to do things in a certain way because hey, everyone is a judge in life.

15. Alias

Released in 2009 by In Flames on the “A Sense Of Purpose” album.

Don’t tell me,
Tell my ghost,
Cause I blame him
For all I don’t want to know

In Flames are a great band. I love this song and the title and the Freudian lyrics.

We all keep the real part of us hidden. That is why we are able to adapt to different situations. The ghost is the face that the people all see. It is the mask that we all wear to keep ourselves protected from the truth.

Life’s wrapped in a riddle,
Easier said than done,
Hate to play the victim,
Rather run and hide.

It was time that I acknowledged that I was in fact my own victim. Only I could make the decision to change.

14. Wake Up

Story Of The Year are very underrated in the metal community. From the outset the band got labelled as Emo. However, to me I always saw them as a metal band. It took an album about “The Black Swan Theory”, released in 2008 that got my hooked.

So what is “The Black Swan Theory”. It is a metaphor that describes an event that comes as a surprise, has a major effect, and is often inappropriately rationalized after the fact with the benefit of hindsight;

Wake up!
To the sound of this time bomb
Wake up!
To it’s deafening song
Wake up!
Cause you don’t know what you’ve got until it’s gone
Until it’s gone

With all the chaos in my life at that point in time, this song made me feel alive, calm and confident. It was like it understood me. The message was simple. Wake Up.

13. That Was Just Your Life

Call it the “Enter Sandman” riff backwards. Call the harmony guitars at about the 5.50 minute mark Thin Lizzy rip offs. Call it that they plagiarised “Jump In The Fire”. Call it a great song, to open up the “Death Magnetic”.

“Like a release from a prison that i didn’t know i was in”

What a brilliant lyric. That is what music is on the days where the blues kick in. A release from the prison we are in.

“I blind my eyes and try and force it all into place,
I stitch them up, see not my fall from grace.
I blind my eyes, I hide and feel it passing me by
I open just in time to say goodbye.”

Denial and acceptance of what I believe the version of the truth is. You can easily combine verses from so many different songs and come up with a new Buddhist mantra that is a hundred pages long.

12. The Forgotten

The last album of the Howard Jones Killswitch Engage era released in 2009 and what an album it is.

What have you given up will never return again
Now you’re dead inside I hope it was worth the cost

This is like looking in the mirror at your own reflection and asking yourself “was it worth it”. Sometimes it is better to be the forgotten.

11. The Unforgiven III

Set sail to sea, but pulled off course

A welcome return from Metallica. By 2009, I thought I was doing what I wanted to do and that I was going out to be the best that I could be in my own way, however, I started to see that I was getting side-tracked, following paths that I never should have walked on. By the end of 2009, I was frustrated and I got even more frustrated when I realised that the position I was in, was all of my doing. There was no one to blame except me.

These days drift on inside a fog
It’s thick and suffocating
This seeking life outside its hell
Inside intoxicating

Alcohol and tobacco. It’s easy to numb the feelings when you are intoxicated. The funny thing is that even the songs mentioned deal with dark subject matters, I saw a sense of hope in them and when Robb Flynn screamed “Music My Savior – Save Me” in “Darkness Within” two years later, I knew exactly what he meant.

Standard
Classic Songs to Be Discovered, Derivative Works, Influenced, Music, My Stories

The Legend of Vito Bratta

When it comes to the Eighties and the so-called “Hair” bands, many people saw the image and failed to dig deep into the album and listen to the music. White Lion was such band that was labeled a hair band. Did they have hair? Of course they did and it was teased to the hilt. Did they wear tight clothes that looked dorky? Of course they did. They did all of that and they rocked hard.

The lifeblood of the band without a doubt was Vito Bratta. He is a dead set superstar. Even today, if you look on YouTube and you come across any White Lion clips, the majority of the comments are about Vito Bratta. Mike Tramp gets a passing mention as an average talent, however Vito Bratta is held in such high regard.

It is a shame that Vito Bratta walked away from it all and it is a shame that there is no control around their music in the digital world. On YouTube, all of the White Lion clips are by users. The clip for “When The Children Cry” is by a user called “Louvers” and it has 8,627,861 views in the four years that it has been up.

10.All The Fallen Men

Go on YouTube and the song is more or less forgotten. Mike Tramp brings it out for his acoustic performances, however the few channels that have this song, all have views less than 10,000. The song is a metal masterpiece and a perfect product of the time. Musically, you can’t get any better. The vocal melody is top-notch, however in 1984, people didn’t want to listen about “All The Fallen Men” and “El Salvador”. The lyrical themes needed to be better and that is what Mike Tramp struggled with. In 1984, only Dio could have gotten away with these kind of themes, along with the bands from the thrash movement like Metallica.

“All The Fallen Men” is written by Vito Bratta and Mike Tramp and it was released on the 1984 “Fight To Survive” album.

The intro reminds me of Dokken’s”Breaking The Chains” from 1983 and Dio’s “Evil Eyes” from 1984. It’s got a verse riff that Neil Young would make famous in “Rockin In The Free World”. Of course, Neil Young’s song was released 5 years later in 1989. Progress is derivative.

Listen to the interlude riff before the solo section. The Thrash movement would have been proud.

9. Wait

“Wait” as a song didn’t connect with me right away however the Vito Bratta lead break made me want to smash my guitar in pieces. It was my first introduction to White Lion and back in 1988, it would be a while before I heard the full “Pride” album.

You see, once upon a time there was MTV (when it used to play music clips only) and man that show had some serious traction. We were addicted to it. Once MTV put a video clip in rotation, the band associated with the video clip would be brought to the masses. If we liked the band/act, we could purchase their music. It was exciting and it got people talking.

This is what “Wait” did for White Lion, and the lead break cemented Vito Bratta as a Guitar Hero. The path that “Wait” travelled was a product of the Gatekeeper controlled music business.

“Wait” was released on June 1, 1987, however it took another seven months before MTV picked it up and started airing it. With the internet, after the initial publicity burst is over, most people are ready for the next thing. And if the songs are not of blockbuster quality, the act will not last seven months on the same 10 tracks. Look at Dream Theater, all the marketing dollars and corporate deals in the lead up for an album that had a six-week sales life.

On YouTube, “Wait” is available on two channels, with a combined view count of 335,387. On Spotify it has 615,593 streams. Isn’t that bizarre, how the song that broke White Lion in the Eighties doesn’t have the same traction today. Songs like “You’re All I Need” has 1,039,523 views on one channel and “Till Death Do Us Part” has 1,393,139 views on another. This is what fan power brings to the table.

8. Love Dont Come Easy

“Love Dont Come Easy” is the natural progression from “Wait”. The chord inversions sum up Vito’s style. He starts off with a D5 power chord, then that moves to the 2nd inversion which is D5/F#, then D5/G and finishing it off with an Asus4 chord.

And did anyone pick up the Journey – Don’t Stop Believin’ vibe in the intro. Neal Schon does pull offs, Vito does tapping with hammer – ons and pull offs. That idea would have to have come from Zito as he was working with Bad English and Neal Schon in 1989.

It is a great pop song however the audience outside of the hard rock circle don’t know about it. On YouTube, it has 595,733 views on one channel and on Spotify it doesn’t rate in the Top 10.

7. Fight To Survive

Fight To Survive – musically brilliant. It’s got that Randy Rhoads “Believer” merged with “Suicide Solution” vibe in the intro. That is the connection for me.

Who isn’t a sucker for a verse that has volume swells over a driving bass and drum groove. It is a very underrated song that got lost in all the noise.

The song is written by Vito Bratta, Mike Tramp and Nicky Capozzi. One of those rare songs that breaks away from the Tramp/Bratta team.

If you go on YouTube and search for the song you will see that it has been forgotten. However it should be remembered. This is Vito in a metal mood. The solo section as usual is unbelievable. You need to hear it to understand it. The biggest Achilles Heel for White Lion was the lyrical message. With a song like “Fight To Survive”, the message that Mike Tramp tried to get across didn’t really resonate. Which is a shame due to the fact that the vocal melody is really strong.

6. Hungry

After purchasing the “Pride” album, breaking the shrink-wrap and dropping the needle, my ears got assaulted with that riff. That intro riff. I love it. It is heavy and melodic.

“Hungry” was perfect for 1987. It fit the time and the vibe. Bratta really goes to town on this song. On YouTube, six user channels have it up for a combined view count of 274,679. The version that has the most views is the White Lion 2005 version without Vito, performing it live.

Listening to this song again I have come to the conclusion that Vito is the star in all of the songs. The guitar takes centre stage on everything.

5. When The Children Cry

I love acoustic guitar and Vito showed himself to be a true master of it. It was very reminiscent of Randy Rhoads. Of course, Malmsteen was no slouch either when it came to playing the acoustic.

A song that can have multiple meanings and my interpretation of the song is that it from the viewpoint of an older person looking at the state of the world and saying to themselves, how did we mess this up for the next generation coming through in this world.

This is the star of the show in relation to YouTube and Spotify. White Lion’s biggest hit based on fan power alone.

4. Cry For Freedom

White Lion had the balls to tackle the subject of apartheid when all the other bands in 1989 didn’t. It is unfortunate that the Eighties degenerated into a state of generic and clichéd derivative lyrical themes and subjects involving sex, partying and drugs. When bands branched away from that subject matter, it was very hit and miss.

White Lion fell into that crowd of misses as the label “Atlantic” would still push the pop metal or pop rock edge of the band. Music culture was built by artists taking a stand on a subject. The history of rock and metal is littered with bands that made big statements. White Lion made that big statement however it got missed.

It’s the guitar sound. The way it swells and hallucinates with each shifting chord change. You cant help but be drawn in.

“Cry For Freedom” is the kind of track that can be played when any uprising to oppression happens. It could have been played during the Arab Spring, the fall of the Berlin Wall or the Syrian Civil War. It never loses its power.

The “Cry For Freedom” video has 738,582 views on the 80s Classic Metal YouTube channel.

3. Lady Of The Valley

“Lady Of The Valley” is an epic song. What a classic intro riff. It is the sleeper hit of the “Pride” album. For some insane reason, Spotify will not play the “Pride” version and it plays a really bad version from some Greatest Hits package. Then you go on YouTube and one version is really sped up, however there is a version that is from the “Pride” album and at the right speed.

It was the perfect closer to Side A on the album.

The solo section that begins after the lyric “Yes, I’ve laid him at your feet” can make the hairs rise on your neck is that good. It’s a full blow metal song, even progressive at some stages. So many shifts and the guitar work is just amazing.

2. Little Fighter

My kids love this song. They associate themselves as “the little fighters” trying to rise up and get the world’s attention.

This is a great song because even though the song is about the Rainbow Warrior Greenpeace ship, anyone can relate to it. Any person that has been down trodden, abused and down and out for the count can relate to it.

You were one of a kind
One who’d never give it up

Any musician out there trying to make it you need to be the one that never gives up.

Rise again little fighter and let the world know the reason why

That’s all we are in life, fighters. Even Bon Jovi released a song called “Fighter” on the “What About Now” album. We fight from the day we are born to breathe, to grow, to learn and to be somebody.

1. Warsong

This is the band writing for the band and not listening to their label about writing ‘hit songs’. This song has many different styles into one 6 minute plus song. It gets the number one spot for its melodic brutality.

What are we fighting for?
When the price we pay is endless war
What are we fighting for?
When all we need is peace

As Axl Rose sang in Civil War, “I don’t need your “Civil War”, “it feeds the rich while it buries the poor”. As Bruce Springsteen sang in his cover version of the song “War”, “War, what is good for, absolutely nothing”. As Metallica sang in “Disposable Heroe’s”, “Back to the front, You will die when I say, you must die.”

We can all see the cost of war these days however we still go to war.

In the end I had a hard time picking 10 songs for this post as each song that Vito has played on all have unbelievable sections.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Music, My Stories

Headed For A Heartbreak

Blame Beavis and Butthead. Blame Grunge. The truth is a bit more complex.

Winger was good. Real good, however the band suffered the same unjust fate as all the other Eighties bands. Billy Squire made one ridiculous video with a pink top. A pink top that was recommended by a plethora of enablers, including record label execs. And just like that an amazing voice, with a catalog of songs was gone.

Winger had Kip Winger. A Playgirl pictorial was too outlandish and as glam music was committing suicide by cloning itself over and over again and despite Kip being a great musician, Beavis and Butthead came along and trashed the band. Metallica threw darts at Kip Winger while they recorded the “Black” album.

“Headed For A Heartbreak” is a hell of a good song. On the “Official Winger” YouTube channel the song has 1,506,304 views. On the “80’s Metal Videos” channel it has 347,590 views. On another channel, a live version that appeared on MTV has 245,624 views. On Spotify the song has 173,229 streams.

The song is written by Kip Winger, however it is the performances from the band that captured the imagination and connected on all levels. “Madalaine” was the first single and it failed to get traction. The the track “Seventeen” came out and interest in the band started to grow and while it softened all the hard heads to Winger, it was “Headed For A Heartbreak” that sealed the deal commercially. This business model worked well during this time. Who knew that in 5 years time the band would be headed for a heartbreak.

MTV was king of the airwaves and most people owned little music. The CD’s remained expensive so people only purchased with they really loved or saw as great. Then we would go to the show to hear the songs. Now we only have time for the best. When an album is released we can cherry pick what we like and in a lot of cases it isn’t the single that the record label decided to go with.

People are quick to blame piracy for all the issues currently happening in the music business however the truth is that the audience has outgrown the album format. Why should that outdated format work for us, especially when we can go on YouTube or Spotify to get the hit song we desire.

The audience is king today. Not the artist, not the songwriter, not the record label or the producer. That is why the cycle is so fast. Albums come and by three to four weeks they are gone. Except the real good ones. In the eighties, the big effort was marketing and getting people to buy the record. Today it is all about getting people to listen to the music over and over again.

Winger’s debut didn’t come from out of nowhere. Kip Winger did his time as a songwriter and studio session musician working very closely with Beau Hill who would of course go on to produce the first two Winger albums that went platinum. It is during those studio sessions that he came across Reb Beach. It was still going to be another 4 years before the self titled Winger album was released.

So Winger did time with Alice Cooper’s band, recording and writing two albums. Then in 1987, he left to form Sahara which would go on to become Winger after Alice Copper suggested it.

Guitarist Reb Beach is a graduate from the esteemed Berklee College of Music. He also did his time in backing bands and studio work, until he met up with Kip Winger and started writing demos.

Drummer Rod Morgenstein was the most experienced. Active since joining jazz fusion legends “The Dixie Dregs” in 1974, he was a very accomplished drummer to bring into the fold.

Keyboard player and back up guitarist Paul Taylor was the x factor. He was the touring keyboardist for Aldo Nova during his “Fantasy” success. He did his time with Alice Cooper’s backing band at the same time with Kip Winger and played on the “Constrictor” and “Raise Your Fist and Yell” albums.

Winger like Night Ranger was a pseudo super group of musicians that connected on all levels and it’s important to mention this point to all the wannabe musicians out there.

Another important point to mention is that the songs that made up the debut album were written during a 3 year period by musicians that had experience and that had lived. I rate Winger the same as White Lion, however Winger did have a better all star team, whereas White Lion had Vito Bratta and to some extent Mike Tramp.

Winger is a band that has the songs that you can play forever. In a world that is suffering from information overload, Winger produced a body of work that we can all continue to listen to. Go on Spotify and check them out. Go on YouTube and check them out. Focus on the music and not on the pretty boy images put out there in the video clips.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

John Sykes

How do you follow-up “Still Of The Night, Bad Boys, Give Me All Your Love and Is This Love”?

You don’t. You change tact and form a super group with musicians that have some real rock credentials.

Forming a new band or going solo (depending on how people see the Blue Murder project) after being fired from Whitesnake before the huge success of the 1987 self-titled album, John Sykes believed the world was his oyster. Surrounded by the expertise of John Kalodner and a big money offer from Geffen Records, he believed he would have instant success now that he could play by his own rules.

However that was not to be. The Blue Murder self-titled debut got stiffed from the outset, due to the Geffen label bosses doing everything to please David Coverdale. David Coverdale even threatened to withhold the next Whitesnake album if the label didn’t pull its marketing of the Blue Murder project.

The self-titled Blue Murder album is a classic album. It was an accumulation of who John Sykes was at the time. Can’t say much about the pirate swash buckling image, however the music was epic and majestic. The songs. First class.

It is a shame that it is not on Spotify, however the follow-up “Nothin But Trouble” is on Spotify along with a folk band called Blue Murder. If you don’t own or haven’t heard it before, go to YouTube and you can hear the full album in a high quality stream.

Released in 1989 it was produced by Bob Rock. It kicks off with “Riot”. There is so much intensity and drama in this song and I remember when I heard John Sykes’s vocals, I was like damn, this guy can sing. I couldn’t believe that John Sykes considered getting someone else to do vocals.

It contains the majestic “Valley Of The Kings” which ironically was co-written with Tony Martin. Of course, if you listen to the Black Sabbath album “The Headless Cross” with Martin singing, you will hear a lot of similar melodies to “Valley Of The Kings”.

“You’re workin’, slavin
Into death every day
Set us free”

Depending on how people view a 9 to 5 job, not much has changed since the time of the Pharoah kings.

How heavy is “Ptolemy”? What about that groove!

“Black Hearted Woman” is co-written by with Carmine Appice and Tony Franklin and it is a derivative version of “Children Of The Night” and “You’re Gonna Break My Heart Again” from Whitesnake.

“Out Of Love” is the result when John Sykes combined “Is This Love” and “Looking For Love”.

“Billy” is the Thin Lizzy influence coming through.

It’s nine songs and no filler, however this great album was still eclipsed by the work that John Sykes did with David Coverdale.

Look at the track list to the John Sykes “Bad Boy Live” CD, and you will see “Bad Boys”, “Crying In The Rain”, “Is This Love” and “Still Of The Night” on the track list. Those songs still get played live by Whitesnake and by John Sykes.

Listening to Blue Murder it doesn’t sound dated. The music has lost none of its power in the decades that have passed. That is the power of the riff and John Sykes was damn good at creating an awesome riff.

The album is heavy without being bleak. You can listen to it while driving and you can listen to it in the comfort of your home. It reminds me of a time when music ruled.

It is such a shame that the Blue Murder album got stiffed by David Coverdale playing record label politics and it’s follow up “Nothin But Trouble” got stiffed by the record label playing grunge politics. While “Nothing But Trouble” didn’t have the same impact has its predecessors, it is still a very satisfying album and it’s a John Sykes album I still listen to today.

“You promise heaven, but hell is all I see
(Mojo rising on the wind)
If there’s a lord above
Come rescue me
(Mojo rising on the wind)”

Any song that starts of with the above lyrics has my attention. “Cry For Love” is another derivative version of the “Valley Of The Kings”, “Crying In The Rain” and “Still Of The Night” style that John Sykes is renowned for, however it doesn’t sound like a forgery.

“We All Fall Down” is Thin Lizzy heaven and this track would have satisfied all fans of Thin Lizzy in John’s vocal delivery and lyrical style.

“I Need An Angel” is one of the best power ballads that John Sykes has composed.

“Runaway” is a clichéd lyrical theme however there is nothing clichéd about the song and it’s delivery.

“Dance”, “I’m On Fire” and “Love Child” are no different to “Sex Child” and “Jelly Roll” from the debut.

All of these songs can stand on their own. Anyone that listen’s today, cannot help but nod their head and tap their foot, because the music is so good!

It’s the guitar work, it’s hypnotic, it’s majestic, it’s all riff-a-delicious, it’s heavy, it’s melodic and it’s passionate. It’s like Sykes didn’t care who was paying attention, he was just going to go off and do his thing. If he wanted to chuck in a 2 minute guitar solo, he would.

So it is 1994 and John Sykes is without a record deal. What does he do next? He goes solo. In a gatekeeper controlled market, interest in John Sykes was still high in Japan and Europe. The U.S market got pushed onto the grunge and alternative band wagon. Hard Rock fans had to pay top dollar for imports to satisfy their musical needs. What can I say, the people who run the record labels are complete idiots.

In 1995, “Out Of My Tree” drops. I didn’t hear this album until Napster hit in 1999. I couldn’t justify paying the $80 for it in Australia, just because it was a Japanese import. So when Napster hit the Australian shoreline, John Sykes was the first name I searched out and to my delight, I found all the songs that made up the “Out Of My Tree”, “20th Century” and “Loveland” albums.

“Soul Stealer” opens the album with a very sleazy and groovy riff. Again it is derivative and it is perfect. There is a swing and it’s infectious. “I Don’t Want To Live My Life Like You” is next, with it’s very punky Sex Pistols vibe and super catchy chorus.

“Standing At The Crossroads” channels the spirit of Jimi Hendrix. Following that is the slow “I Don’t Believe In Anything”. It sounds psychedelic, very Beatles like and it sounds like it came from an era when everything on an album didn’t sound the same. It’s not a glam rock or pop metal power ballad. It is jazzy and the bass line is even funky. You believe that Sykes truly feels it. It’s structure is classic rock all the way, with a verse, chorus, lead break, back to the chorus and we are only half way through the song.

The piece de resistance is “Black Days”. It harkens back to the classic rock riffs that John Sykes creates. The groove behind the music is undeniable. It gets the foot tapping and the head tapping. It’s got a small drum solo, a classic Sykes solo and a slow, “Whole Lotta Love” style breakdown, before building up to that epic riff. Then we get a classic outro complete with Sykes soloing over a repeating vocal line and the drums building it up nicely until they are in a double time frenzy.

“Jesus and Mary” has an ascending riff like Led Zeppelin’s “Kashmir”. The lyrics let the song down in my opinion as the music is so good.

“Do Or Die” is a derivative version of “We All Fall Down” and “If You Ever Need Love” is a derivative version of “Is This Love”.

John Sykes even reformed Thin Lizzy as a tribute to Phil Lynott however some of his best work is on albums that have more or less been wiped from the map. Everyone should check those albums out.

Standard
A to Z of Making It, Classic Songs to Be Discovered, Influenced, Music, My Stories

Avatar

It’s hard to believe that “Black Waltz” is Avatar’s fourth release. Of course as is the norm these days for me, they are another band from Sweden and the famous Gothenburg melodic death metal scene. It looks like my love affair with Sweden continues. Of course, no one can touch my favourite band, which is the mighty “Evergrey”.

I was interested to check this band out after the guys from Five Finger Death Punch mentioned in an interview that Avatar’s new album is doing the rounds while they are on tour and that it is influencing them in the riff department.

The best way to describe their music is like a circus freakshow. Even one of their songs is titled “Smells Like A Freakshow”. Like Blowsight, Avatar has just so many elements in their music.

Industrial rhythms (like Rammstein) – check

Old Time Rock N Roll boogie – check

Swedish melodic death metal scene (like In Flames) – check

Twisted evil persona’s (like Marilyn Manson) – check

Hyperactive metal (like System of A Down) – check

Modern Metal elements (like Disturbed) – check

Technical Metal elements (like Meshuggah, Sikth) – check

Melodic, arena sized choruses – check

And that is what I got from listening to Black Waltz. A bizarre, melodic, psychotic freakshow.

They started out as a traditional melodic death metal band back in 2001. Since then they have tweaked their sound up to something very unique. Vocalist Johannes Eckerström (the Clown), growls his way through verses and when the choruses come, he turns on the melody.

“Paint Me Red” is about a girl hurting inside and pictures suicide. “Smells Like A Freakshow” is about standing up for yourself and not letting people get you down because they think you are an oddball or a freak. Other favourites include “In Napalm”, “Let It Burn” and “Torn Apart.” Seriously that section from 3.43; it’s like Enya/Enigma with a gothic metal touch. If anyone claims that part doesn’t get their attention they are lying.

So I went on Spotify to see how the band rates there.

So all the above songs except “In Napalm” are in the Top 10 of songs streamed the most.

“Paint Me Red” has 126,338 streams.

“Let It Burn” is the champion at 630,427 streams.

“Torn Apart” has 259,870 streams.

“Smells Like A Freakshow” has 229,755 streams.

We are all looking for greatness. We all want to share what we love. The biggest strength of the album is how it is able to be experimental, yet feel perfectly designed.

That is how you triumph today. You need to be experimental and spontaneous, however it needs to feel cohesive. The Top 40 is all about committee writers and generic songs. When an artist comes from left field, the Top 40 is shocked to its core.

The world today has people paying to get their story spread. Anyone heard the recent viral sensation called “Batkid”. It turns out that viral sensation had a lot of help from some paid friends. Read the story yourself. It was manufactured.

http://www.brandchannel.com/home/post/2013/11/22/Batkid-Brand-112213.aspx

There is always someone ready to take someone’s money, however what does all of it really do for an artists’ career and what does it do for an artists’ longevity. Manufactured superstars do not have a long shelf life.

Hell, even Bob Seger knew that when he wrote the words to “Old Time Rock N Roll”.

“Today’s music aint got the same soul, I love my old time rock n roll.”

Robb Flynn is doing wonders with his General Journals. It is working for him, and it is engaging his fan base. It doesn’t mean that it will work for every artist however artists need to play in order to win.

That is what Avatar encompasses for me. An eagerness to play and try out some new moves. Like all game winners, it is those moves that come from left field that end up winning the game.

So now that everybody is watching, what will Avatar do?

It comes down to the music. That is what builds careers. Today being an artist means that you need to be creating constantly, building an audience and holding it.

Standard
A to Z of Making It, Music

Blowsight

Nikki Sixx is a fan and he endorsed the band on his Sixx Sense Radio show. Celebrity endorsements in other genres would normally see the endorsed act get some serious traction. However the very divisive metal and rock communities fail to pay the same attention to celebrity endorsements like other genres.

Lorde broke through because of an endorsement. Credit Sean Fanning. I got into the band Avatar because Zoltan Bathory endorsed them during the “American Capitalist” tour. Endorsements from our heroes makes us pay attention. However in the end musicians endorse little. Google “musicians endorsing musicians” and you don’t really see any list that Google can recommend. However you see a lot of pages on musicians that HAVE endorsements with manufacturers.

Anyway, someone who is famous said that Blowsight are great. So the band gets a look. Now it is up to them to capitalise on it. Bands don’t get a lot of chances in the music business. They need to deliver when they do get the chance. And it is always about that one song. If the song is okay, kiss that chance goodbye. And that brings me to Blowsight.

First YouTube. The official video clip for “This Pain” is sitting at 28,651 views. The official video clip for “Hit On The Radio” is sitting at 16,874 views. The official video clip for “Days Of Rain” is sitting at 72,837 views. Hardly earth shattering numbers, especially since “Hit On The Radio” is talked up as “the song”.

However their cover version of Lady Gaga’s “Poker Face” is sitting at 120,231 views on one user channel and 55,918 on another user channel for a combined view of 176,149. Their cover of Britney Spears “Toxic” is sitting at 119,072 views on a different user channel. So for two cover songs, the view counts total 295,551. There is a fan base there for sure that can be monetized.

However the two most viewed YouTube videos are on user channels and not on the official Blowsight channel. Actually there is no Blowsight channel. The official videos mentioned previously are on the Fastball Music Label channel. This is a big mistake on their part.

Spotify has the following list as today;
1,272,112 streams for “Bandit For Life”
1,031,547 streams for “Poker Face”
430,068 streams for “The Simple Art (of Making You Mine)
357,917 streams for “Toxic”
266,551 streams for “I Wish You 666”
143,881 streams for “Invisible Ink”
60,108 streams for “Hit On The Radio”
50,681 streams for “It’s Me You’re Looking For”
49,634 streams for “Through These Eyes”
32,553 streams for “Back Where We Belong”

To put into context the million dollar stream figures for the songs “Bandit For Life” and “Poker Face”. Dream Theater is a world-renowned and Grammy nominated band and their song “On The Backs Of Angels” has 1,205,759 streams. Blowsight is more or less a small-scale Swedish based band.

Remember the best artists of the Sixties and Seventies became famous because of cover songs. Look at Jimi Hendrix. “Hey Joe” and “All Along The Watchtower” come to mind immediately. Linda Ronstadt’s fame came because she took other peoples forgotten songs and made them hers. Led Zeppelin even covered songs and called them their own.

Blowsight – Destination Terrorville

It was late in the afternoon at work, my head was fried and then “Destination Terrorville” filled my ears pace through my budget TDK ear pieces. What can I say, I stuck with TDK during the cassette wars, so their name still resonates with me.

For an album that was released in 2007 it sure sounds fresh and new. Of course, I wanted to know more, so I Googled them.

Of course they are from Sweden. Stockholm to be precise. Another Swedish act like Avatar, April Divine, Takida, Corroded and Days Of Jupiter trying to make a difference in the modern rock scene. The roots go back to 2001 and they released demos of their material on the internet and allowed listeners to freely “collect ‘em all!”. Hey what a great idea, competing with free to get some market share.

Back in 2007, front man Nik Red was known as Niklas Fagerstrom (of course a totally perfect rock star name and a scene from the movie “La Bamba” comes to mind right now. You know that scene where Richard Steven Valenzuela is told to shorten his name to Ritchie Valens, so that he has more mass appeal).

My first impression is that it is very reminiscent to two bands I dig. One is Evans Blue, the other is Breaking Benjamin.

They are a band that is able to take the best bits of the pop, rock, metal and punk worlds. In the end it still comes across as modern rock/metal. That is not a bad thing, however it is a very crowded marketplace and they need to be really great at what they do.

“All That Is Wrong” has got a sleazy middle eastern sounding bass line that is reminiscent to Tool “46 x 2” especially when the guitars crank in. The verses are punchy and syncopated and it makes up for the Chorus that falls flat.

“Over The Surface” has a very classical sounding arena rock chorus that is very reminiscent to the style of Finnish band “The Rasmus.”

“Red Eyes” is Alice In Chains/Soundgarden with a Euro Metal vibe. In the vocal delivery, you can hear the influence of Nick Hexum’s (311), Phil Anselmo (Pantera) and Layne Stayley/Jerry Cantrell (Alice In Chains)

“Bus Girl” has got this classical Beethoven vibe as well. It is a minor key song and you can feel the sadness fill the headspace. It is one of the best songs on the album and it was a bonus track.

“If You Were Me” is a great track, starting off with echoed natural harmonics but a ballad it is not. It has a lot of different genre hoping styles in it.

“How I Get What I Deserve” is canvassing Three Days Grace and any song off the “One-X” album.

“The Simple Art (Of Making You Mine)” sees Blowsight turning into Papa Roach.

All the songs are good, but not great.

Blowsight – Life And Death

This album was released in 2012 and it’s damn good. It has that anything goes attitude with some tasty shredding along the way.

“Sun Behind The Rain” has an unbelievable pop hook in the chorus and it comes from out of nowhere as the verses are syncopated head banging heavy rock.

“Through These Eyes” is a combination of all the Top 40 genres, ranging from pop rock merged with R&B and hip hop. Think Coldplay, Black Eye Peas, Red and Linkin Park.

“Surprise” has a tasty intro. It grabs you from the outset.

“Hit On A Radio” is a replacement for Good Charlotte since the band is on hiatus.

“This Pain” is melodic metal in a certain “In Flames” kind of way.

“Blackout Time” starts off like a Beyonce/Destiny Child song.

“Red Riding Blues” starts off with a cabaret swing feel.

“Dystopia Part II” starts off with a Muse feel and then it enters Avenged Sevenfold territory. The bio states that the song is “the off­spring of Queen’s “Bo­hemian Rhap­sody” mating with “November Rain” by Guns N Roses”.

“It’s Me You’re Looking For” is an energized cross between Avatar, Rammstein and Volbeat.

“Back Where We Belong” is System of A Down on adrenaline.

Singer Nick Red has stated that the band’s focus is “to break down the bar­riers by bringing dif­ferent genres to­gether whose fans would openly fight each other out in the streets”.

So can they break down the doors to the large U.S market?

Why am I talking about them when I am being critical?

Yes they can and I believe in them. I believe in what they are trying to do and that is important.

“Sun Behind The Rain” is the star of the show.

Blowsight needs to get out of the old school thinking, which is to release an ALBUM. The album ideology was built for a different time. This was a time when people waited for radio to play in a “new” single years after the album was released. That worked when albums had gated releases. These days the whole slab is available for free on the very day it comes out.

Do artists seriously believe that people will decide to purchase their albums 12 months later just because they liked a few songs when it came out?

That was the old gated system, where if the artists delivered enough singles, it would convert those who were unsure to financially commit. However the new game is to constantly release music so that the audience will be continually engaged and committed.

Black Sabbath released an album that got a bit of traction out of curiosity, then disappeared. It looks like all the people wanted was the tour.

Avenged Sevenfold had the album hit of the summer and are now following it up with an animated series and a mobile game.

Bon Jovi released an album, but all the people wanted was the tour. The album stiffed, however the tour was the highest grossing tour for 2013.

Dream Theater didn’t really have the material for a follow up album to “A Dramatic Turn Of Events” and the album disappeared from the conversation. They should be back in the studio right now, recording cover songs, some originals and some instrumentals. Kiss your solo albums goodbye and focus on Dream Theater.

Blowsight are going to lock themselves away to record another album. Then what.

Standard
Uncategorized

This Is Love, This Is Life – The Story Of The Greatest Hits Package

The story of the Bon Jovi “Greatest Hits” album goes back to 2007. At that time, Jon was very interested in developing the country rock sound that he experimented with on the unexpected hit single, “Who Says You Can’t Go Home,” which was featured on the 2005 album, “Have A Nice Day”. The label, Universal Music wasn’t interested in allowing Jon to follow his muse, and instead wanted a “Greatest Hits” package from the band.

Jon Bon Jovi rang Lucian Grainge, the CEO of Universal Music, asking for approval to go ahead with the recording of the country rock album that would go on to become “Lost Highway”. In the end, Grainge couldn’t stop Jon from going ahead with the album; however he believed that it would lose Universal a lot of money. He made Jon promise that once the album bombs, Jon will deliver a “Greatest Hits” album. Jon agreed to the terms. The album’s success surprised both Bon Jovi and Grainge, and the “Lost Highway” world tour ran from October 25, 2007 to July 15, 2008. It grossed in total $189,106,454.

After the “Lost Highway” tour, Jon and Richie got together and started writing five songs for the promised “Greatest Hits” package that was to come next. Then the global financial crisis happened, and according to Richie Sambora, he and Jon just continued writing more than the required amount of songs needed for the “Greatest Hits” package. Another argument was put forward to the label to release a new album, which in turn would postpone the “Greatest Hits” release again. From the songs written, most of them would end up on “The Circle” album, with five songs left over for the “Greatest Hits” package.

The “Greatest Hits” release in October 2010, occurred while the band was still touring on “The Circle” album cycle. The “Circle Tour” started on the February 11, 2010 and finished on December 19, 2010. It grossed $201,100,000 and each show was sold out. With the release of the “Greatest Hits” package, it gave the band further momentum to hit the road again in 2011.

“WHAT DO YOU GOT”

Everybody needs just one, someone… to tell them the truth

“What Do You Got,” written by Jon Bon Jovi, Richie Sambora and Brett James, became the first single from the Greatest Hits package. Jon always liked to work with other songwriters. Brett James is a new addition to the Bon Jovi team, and “What Do You Got” is the end result. Brett’s specialty is country, as well as crossing over into the pop world,; similar to what Mutt Lange and Shania Twain achieved.

Jon told Billboard magazine that he actually favoured “No Apologies” to be the lead-off single and that “What Do You Got” was his least favourite.

The message is simple: “what do you have if you don’t have love, because if you don’t have love whatever you do have, just isn’t enough.” A lot of people go searching for something that was always right next to them and in the end they burn the ones they love the most.

“NO APOLOGIES”

Seems like everybody’s selling you dreams ’round here
But no one’s buying and its closing time

This is a song written by Jon Bon Jovi and Richie Sambora and the message is simple:. “Do not apologise for who you are, it’s your life, live it the way you want to live it and not by another person’s design. Don’t back down from your beliefs.”

If the lyrical theme sounds familiar, it’s because the smash hit “It’s My Life” has the same message.

This is a song that should have been on The Circle as well. It was a leader. Houses went up for sale, and when no one was interested in buying them, the banks came in and foreclosed. The ownership dream was foreclosed on.

“THIS IS LOVE, THIS IS LIFE”

We ain’t got much but what we got is all that matters

It’s written by Jon Bon Jovi, Richie Sambora and producer John Shanks. Producers are the unsung heroes in the music industry.

John Shanks, at first is a guitarist. He toured with Melissa Etheridge before he then started writing songs for other artist and eventually fell into Producing. He is experienced and seasoned. Shanks has been Bon Jovi’s producer since 2004. Another notable credit to Shanks’s name is the production credits for Van Halen’s, “A Different Kind Of Truth”, their comeback album with David Lee Roth.

To prove a point about the unsung hero status of producers, ask anyone, who produced, Bon Jovi’s – “Slippery When Wet”, Aerosmith’s – “Permanent Vacation” and AC/DC’s – “The Razors Edge”?

Ninety- nine percent of those people would not be able to tell you. The answer is Bruce Fairbairn. He resurrected Aerosmith’s career in the eighties, as well as AC/DC’s career in the nineties after falling album sales since “Back In Black”. In Bon Jovi’s timeline, Bruce launched the band to the masses. However, the songs remain, the band remains and the producer is long forgotten.

“This Is Love, This Is Life”, is not all that original. You can say that it is derivative, a variation of “Livin’ On A Prayer”; however it is that exact duplication that works for this song. “Livin’ On A Prayer” talks about sticking together, loving each other and if we hold true to those ideals, we will make it in the end.

Coming out of the Global Financial Crisis, this is the song Bon Jovi should have had on “The Circle”. This is the song that mattered. A lot of people didn’t have much left. Many people where picking up the pieces again and trying to rebuild their lives. Everybody was affected by the crisis,. All they had left was the realisation that this is it.

This is life. We rise, we fall and we rise again.

Back in the sixties, people turned to music for answers with the artists leading the way. Somehow all of that got lost in the changes that occurred in the music business. Artists went from leaders to followers. The “middle-finger-to-the-establishment/you-can’t–tell-me-what-to-do” artist, put on a three-piece suit and made friends with Wall Street. Music was relegated to a second-class citizen.

The world needed an artist to lead the way again.

This is what people wanted to hear post GFC. This is what they wanted their heroes in music to tell them: “It’s going to be alright. We will tough it out. We will keep the fight alive and we will rebuild what we started.”

Music needed to be a leader again. The song has the talk box throughout, like “Livin’ On A Prayer” and “It’s My Life.” The chords in the chorus are the same as the two aforementioned songs, just in a different key.

Bon Jovi had the song to lead the way, but they didn’t have the vision. They left the vision in the hands of the record label. The song appeared on their “Greatest Hits” compilation; however, it was on the two discs “Ultimate Edition”, buried away as the second last track on disc two. Anyone that purchased the single disc edition missed out on this song, unless they purchased the song via iTunes, as a single track.

“THE MORE THINGS CHANGE”

‘Stead of records, now it’s MP3s

This song is “Someday, I’ll Be Saturday Night”, part two. The vocal melodies and the chord progression in the verses are identical. It is written by Jon Bon Jovi and Richie Sambora.

Jon has a history of recycling formulas that work. For example, “Livin’ On A Prayer” was rewritten and it became “It’s My Life,” which was rewritten again as “This Is Love, This Is Life.” The rock star to cowboy themed “Wanted Dead or Alive” was rewritten and it became “Blaze of Glory.”

The message in “The More Things Change” is simply. It doesn’t matter how much the world changes around us, people are still the same. We still listen to music. Instead of records, the radio, CD’s or cassettes, its MP3’s. We still wear our same tattered jeans from the past, and then when they rip, we pay top dollar to buy replicas. We download digitally, instead of going to the record store to purchase.

“THIS IS MY HOUSE”

This is our house
These are my people, listen, this is my town

This Is My House was only included as an iTunes bonus edition. It is written by Jon Bon Jovi, Richie Sambora and Desmond Child.

In Australia, the song was used as the theme song for the National Rugby League in the 2011 season. Jon Bon Jovi, even appeared in the advertisements for the game.

It has been said that the song was intended as a theme song for the Philadelphia Soul, an American Football team where Bon Jovi is a co-owner (and Richie Sambora is a minor owner). It could also be about the Bon Jovi fans, and that the house, is the concert hall or stadium where the band is playing.

Regardless, the song is written for the people to sing. It’s basic, it’s catchy, it’s the battle cry in the rally.

THE MUSICAL LANDSCAPE

In an interview with Larry King that aired on December 9, 2010, Jon Bon Jovi was very open about his feelings towards the changing landscape of the music business and social media.

“My business is not what we knew. I do believe that the record industry will rediscover itself in time – not now, but in 10 or 15 years from now the kids that own those social media networks, I think that they’ll take those catalogues of music and monetize them. But not now. I don’t believe that the old guard are ready to give up those catalogues to those guys. And they’re still holding to an old, antiquated model.”

Bon Jovi drummer Tico Torres mentioned the same in a December 9, 2010 interview with Paul Cashmere that ran on Undercover.fm.

“We are still on a major label but we can see the writing on the wall. Part of the problem, is that the old model doesn’t work in the current world. It was a conglomerate machine that was invented many years ago which in essence owned and manipulated bands but also gave bands a chance to get some upfront money that was again recoupable. The companies always made a lot of money of it. It got to a point where the price of records were so dear for the buying public that as soon as the internet came in there was there was another avenue for people to listen to music”.

THE GREATEST HITS TOUR

Taking a break for the Christmas period and January, the band was back on the road again beginning February 9, 2011.

“The Bon Jovi Live” tour took in the United States, Canada and Europe, with the final last show played on July 31, 2011.

Jon has stated numerous times that he doesn’t like to tour for long periods of time. The tour was used to promote the new songs. Songs like “We Weren’t Born To Follow,” “When We Were Beautiful,” “ Work For The Working Man,” “No Apologies” and “What Do You Got” were talked up during the shows, selectively placed between all the hits.

All shows on the tour sold out, with 1.5 million people attending. It grossed $142,977,988.

WHO KILLED THE MUSIC INDUSTRY

The Greatest Hits tour wasn’t without incident. Apart from doing big business again at the box office, certain band members found themselves at the centre of a controversy.

First up, Jon Bon Jovi, blamed Steve Jobs for the fact that people don’t buy records any more.

According to Jon, “Kids today have missed the whole experience of putting the headphones on, turning it up to 10, holding the jacket, closing their eyes and getting lost in an album; and the beauty of taking your allowance money and making a decision based on the jacket, not knowing what the record sounded like, and looking at a couple of still pictures and imagining it…. God, it was a magical, magical time… I hate to sound like an old man now, but I am, and you mark my words, in a generation from now people are going to say: ‘What happened?’ Steve Jobs is personally responsible for killing the music business.”

It looks like Jon was taking a page out of the Lady Gaga book of marketing, by using the press and the internet, to bring attention to himself. This cuts out the marketing team and the dollars that go into marketing.

If the comments were meant to bring attention to the band and it’s tour, it sure did, as the tech heavy internet users, quickly took to forums and blogs to blast Jon’s comments on this issue.

A lot of people put forward the question, “What about people who bought the album based on the jacket and it turned out to be crap?”. From a fan perspective, this rings true. The album format was always designed for the money. It doesn’t fit the modern world, however it remains because the artists and labels believed it is the only way they can make money.

To stay in the public eye is the new challenge. An artist can be flavour of the day and then be gone the next day in the current paradigm.

Jon’s comments about the old album system, is his way to stay in the public eye. He doesn’t want to be forgotten. He wanted a reaction and a reaction is what he got. Of course by the next day, it was all done and dusted, however for one day, he was the flavour of the month.

While Jon might be better off releasing a song a week, trying out different ways to connect with his audience, the truth is that he longs for the old way. The labels don’t want the old way to change, as that is why they released an album for $20, forcing people to pay top dollar for one good song. When people had the option to purchase what they wanted, album sales began to fall and digital singles soared. The fans have spoken: they don’t have time to hear bad music, only great music.

HELLO REHAB, SO NICE TO SEE YOU MY FRIEND

Another incident, and an unexpected one, was Richie Sambora leaving the tour in April, to check into rehab. Richie had already spent a month in rehab back in 2007, following the break-up of his marriage, the end of his high profile fling with Denise Richards and the death of his father from lung cancer; all within the same month. The reason for the trip to rehab was Richie’s love of alcohol.

The interesting part in all of this, is that Jon Bon Jovi decided to continue with the tour and play the shows with another guitarist, Phil X. Phil’s real name is Theofilos Xenidis. He is from Canada and his relationship with Jon Bon Jovi goes back to 1991 and Aldo Nova’s, “Blood on the Bricks” album that Jon Bon Jovi produced and co-wrote for Jambco.

Actually Phil X, didn’t even play a note on the album, however he did tour behind it, and the tour involved guest appearances by Jon Bon Jovi.

In that same year, Phil played with Jon and Tico on an Elton John tribute album.

Moving on from that, Phil became the go-to guitarist for producer Scott Humphrey. Phil had a job, painting the garage of Scott’s, and when Tommy Lee needed a guitar player for the Methods of Mayhem project, Scott recommended Phil. Phil took the shot and never looked back. Instead of playing on one song, he played on the whole album.

His ability on the guitar far outstrip Richie’s, though one can make the case that – as a songwriter – Richie is irreplaceable. In the end, that is what matters.

Jon said that cancelling the shows was never an option; and that a lot of people that work on putting the show together would be out of work, and that fans who booked tickets, air fares and hotels to the shows, would also be disadvantaged.

This led to speculation about the morale as fans questioned how brotherly it all is in the Bon Jovi camp. Jon is renowned for using the “brother” tag a lot when it comes to describing the relationship between the members, though this is seemingly contradicted by calling himself the CEO of Bon Jovi. The last comment made by Jon on the departure of Richie’s departure is that the show will always go on, as he is not beholden to no one.

The shows went well without Richie. Some fans complained, however it was clear, Phil X did a fantastic job. Even an MCL strain suffered by Jon on his left knee in June couldn’t stop the juggernaut of the Bon Jovi show. After surgery, Jon finished the remainder of the tour with a knee brace.

Richie even re-joined the tour in June and by July, 31, 2011, the tour had ended. That same month, Spotify launched in the U.S.

SPOTIFY

The rise of music stream technologies was a game changer in 2011. Spotify launched in July 2011 in the U.S. Prior to the U.S. launch, Spotify was dominant in the European market, especially in Sweden where it was first launched.

For Spotify to do business in the U.S, it needed to get approvals from the Big 4 labels (Universal Music Group, Sony, Warner Music and EMI). The labels are not known for their innovation, and when it came to technologies, they did their best to kill off any technology that threatened their bottom lines. However, Daniel Ek, the Spotify mastermind, surrendered half of the company to the labels and by doing so; Spotify was approved by the Big 4 to do business in the U.S.

The arrival of Spotify in the U.S. market changed the recorded music business model again. It challenged the ownership of music ideals and by doing so it put forward the rental (streaming) of music argument.

The main point is this; if a fan buys a song from the iTunes store or a CD from the Amazon store, that is where the transaction begins and concludes for the band. It is the exchange model of handing money over to receive a good. The fan owns the product. They can listen to the songs over a thousand times and the band has only transacted once with the fan which was back at the money exchange.

However, if a fan, streams a song from a band, they can stream the same song again. Each time a song is streamed, the band gets paid. The transactions between fan and band never cease in a streaming model. The relationship between fan and music never ends.

The argument from labels and artists is that Spotify streams don’t amount to a lot. The main issue with that line of thinking is that the labels and artists are looking at the now. Everyone wants to be paid now, and they want to be paid a lot. Streaming is about longevity. Streaming is digging the hole for piracy. People will always pirate; that is a given.

However, if fans of music are faced with a better legal alternative, then they will take it. Spotify free has ad’s but it is free. If you don’t want the ad’s, you buy a premium package.

Bon Jovi (the band), needed to rethink their strategy. The band has always favoured the old model, of spending three to six months recording a new album, releasing that album, using sledgehammer mainstream marketing and touring for a year and a half on it. The point of the tour was to also push the new album, hoping that it would drive sales of it. They still measured their success on how many full albums were sold.

Towards the end of 2011 the band released their Bon Jovi app on iTunes and Android. It was a pretty basic application; however, it was their first step into new territory: Technology.

Standard
Uncategorized

I Am Giant – City Limits

I am listening to the 2010 EP called City Limits – Neon Sunrise from I Am Giant. Man, what an enjoyable listen.

The song City Limits has this bass intro that reminds me of the song “Comedown” from Bush and the drum beat makes me think of “When The Levee Breaks” from Led Zeppelin. If you want an introduction into the band, then this is the song to start with.

“Are we living?
Or merely killing time?

BOOM. Then the distorted guitars crash, mimicking the bass riff. It is the hit that wasn’t.

The vocal melodies are very strong in this song. I am three years late to the party. Isn’t that the modern paradigm. I can’t believe that this song has been out for over 3 years and it has gone relatively un-noticed.

Their VEVO account shows the song has 88,279 views and it is also their most streamed song on Spotify with 48,022 streams. Compared to other artists, the record labels would say that the song is a dud. It is a great song, with a great message and it will rise to the top.

“And the city limits,
Keep on getting bigger,
Just when you thought you had made it out

And you’re sick of waiting,
Lying on the pavement,
Tryna’ get out of this old town”

It’s that whole “Born To Run” and “Don’t Stop Believin'” message. It’s a breath of fresh air, combining art rock, with prog rock, with alternative and many other genres.

As good as the vocals are, and the overall flow of the song, it’s the whole Chorus package that pushes it over the top.

The EP has four songs and all of them are solid. “Neon Sunrise”, “Let Go” and “Living The Crash” show that “City Limits” wasn’t a fluke. Vocalist Ed Martin is the reason why the band has a lot of positives.

Isn’t it funny that in 2013, we hear the music without knowing who the people are behind it. The bands origins go back to 1997 and they begin with a New Zealand band called Blindspott.

After 10 years and a lot of home-grown success, Blindspott called it a day, and that is how I Am Giant was formed. There is the controversy of the Blindspott band name (who owns it), new version of Blindspott Facebook page takedowns (from current I Am Giant drummer, Shelton Woolright who was also the original Blindspott drummer) and legal letters from Shelton to the current incarnation of Blindspott, which forced the band to change their name to Blacklist.

So I Googled “I Am Giant” and I see that they released an album in 2011 called “The Horrifying Truth.” They are about to drop their new album “Science and Survival” soon, I want to hear it, so I go to Spotify.

I hear the lead single from the new album “Razor Wire Reality” first. The music is pedestrian and the vocals do their best to lift the song to a higher plane. Compared to their piece de resistance, “City Limits” it’s no match.

Then there is an “EP” released in 2012 with a “Wow” acoustic version of “Duality” from Slipknot. It’s a ballsy move.

“Purple Hearts” overall reminds me of Cog, however the whole intro and verse riff has the feel of “Cherub Rock” from Smashing Pumpkins. It’s another winner. To me Cog are Australian legends. Cog didn’t have the worldwide commercial success however they are held in very high regard.

The next song that makes a connection is “And We’ll Defy”.

“I close my eyes forever”

It’s such a simple lyric, however when it is repeated over and over again with an agonised melody and a changing background of music, it is very effective.

Standard
A to Z of Making It, Music, My Stories, Treating Fans Like Shit

Have Digital Will Travel

Megadeth is in the news sections of the metal and rock websites a fair bit. It could be interviews, reviews of live performances, commentary about the album Super Collider, critical analysis on the current album versus the earlier stuff, reactions to comments made by Dave Mustaine and anything else that happens in the world of Megadeth which is a big one when you take into account the amount of musicians that have been involved with the band.

Regardless of what people think about Dave Mustaine or Megadeth, they can never take away the historical fact that Megadeth were early web pioneers.

Does anyone remember their old “Megadeth, Arizona” site that was launched in 1994 and then re-designed and re-launched for the “Cryptic Writings” release two years later. Apart from the normal pieces of information, it was also a place for fans to check in, hang out and interact with the band along with other fans. Something that social media has built on and improved.

Which leads us to today and how customers/fans now demand full access 24/7 and at a low price. We all live in a digital world and that means our lifestyles are all digital. We listen to music on our smartphones. We buy concert tickets online. We interact with acts via social media. Our mobile devices are no longer accessories. They are the first things we reach for when we wake up and the last things we touch before we go to bed.

So is the music business catering for this need.

YouTube is. We can all access songs on YouTube for free. Some are of high quality and others are not. The majority of the services when it comes to music are all pay models. To have Spotify on your mobile means that you need to have a paid subscription however Spotify has just announced that they are also moving to mobile ad-based subscription.

Fans need to have ZERO rules as to how they consume their music… It’s a brave new world! That is why three new players are set to enter the market in 2014.

It’s a swarm mentality. Once people see people gravitating to a certain act or platform others will follow. Marketing in the traditional sense cannot achieve this. Since fans are connected 24/7, if they are unhappy with the act they normally like even for just 2 minutes, expect a tweet or a Facebook post to hit the internet. If a lot of negative tweets happen, expect the swarm to fly in.

If a lot of them get out, it could lead to brand damage. Look at Queensryche. How far have they fallen especially when Queensrcyhe were also an early adopter of technology. They had the Ryche online boards and the whole Promised Land album came with a CD Rom adventure game.

If an act does not have delighted customers/fans then they have no market. The way that acts delight customers is by making sure every interaction leaves the customer happier than they were before. Bands that neglect to get to know their customers will discover they have customers who are sensitive to nothing but price.

Back in 1989, people paid $27 for a CD and everyone knew that the artist was getting $1 of that price to split amongst 4 to 5 individuals. However, for some reason that was okay back then and now artists are complaining about how unfair the payout is. Spotify pays 70% to rights holders. So if the rights holder is not paying you a decent cut, then you need to negotiate a better contract.

Remember fans have zero rules when it comes to consuming music.

Standard